Category: Social Media

  • Twitter and BCCI introduce cricket timeline for Android

    Twitter and BCCI introduce cricket timeline for Android

    MUMBAI:  It has been a year since the successful  #ThankYouSachin campaign was launched along with  other partnerships during the Indian Premier League and Champions League T20, and now, BCCI and Twitter have once again come together to launch a new initiative for cricket fans.

     

    During the ongoing Micromax Cup India versus Sri Lanka ODI Series 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day. This new timeline will comprise tweets that will help the viewers follow the conversation around the match and tweet with the official series hashtag from within this experience, ensuring a national viewing party where fans can connect with each other on Twitter.

    Speaking about the initiative, BCCI honorary secretary Sanjay Patil said, “The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It’s really easy for fans to keep up with the match and participate in the conversation around it.”

     

    By simply typing the official series hashtag #IndvsSL in the search bar, cricket fans will be able to directly go to the cricket timeline and view the same. Official Tweets from @BCCI will be featured in an exclusive tab during the live match in this timeline.

    Twitter India market director Rishi Jaitly commented, “Twitter brings you closer to the interests you care about and this cricket timeline for India-Sri Lanka is another example of that. Kudos to the BCCI for leading the way on delighting fans and giving them opportunities to consume, connect and express around the live, public conversation of the series. Look out for the #Cricket timelines experience on your Twitter Android app soon.”
     

  • Twitter and IBM announce new partnership

    Twitter and IBM announce new partnership

    MUMBAI: Twitter and IBM announced a landmark partnership to help shape business decisions using data collected from tweets worldwide. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services.

     

    Announcing the collaboration, IBM chairman, president and CEO Ginni Rometty said, “Twitter provides a powerful new lens both as a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”

     

    With the development of new solutions to improve business decisions across industries and professions, IBM and Twitter will be able to enrich existing enterprise data streams to improve business decisions. For example, the integration of social data with enterprise data can help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on real-time situations like weather patterns, said the press release.

     

    Excited about the new partnership, Twitter CEO Dick Costolo commented, “This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”

     

    The collaboration will focus on three areas: 

     

    Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualisation and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.

     

    New data-intensive capabilities for the enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behaviour to better engage and support their customers.

     

    Specialised enterprise consulting: IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from the industry’s only integrated Strategy and Analytics practice, and IBM Interactive Experience, the world’s largest digital agency.

     

    “IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilise this truly unique data.  Companies have had successes to Twitter data – from manufacturers more effectively managing inventory to consumer electronic companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale,” reckoned Twitter Data Strategy vice president Chris Moody.

  • Fans get clicking for Parineeti

    Fans get clicking for Parineeti

    MUMBAI: They say a picture is worth a thousand words in the social media space, Instagram puts that theory to practice.  So when an actress as vivacious and candid as Parineeti Chopra, (who recently tweeted “Finally getting onto Instagram. Too excited! Follow me on parineetichopra”), decides to get on to Instagram, we can’t help but wait to see what she’s going to be up to on the platform.

     

    Instagram is the mothership for selfie addicts, so Parineeti who debuts on Instagram on October 22nd (her birthday) has decided to celebrate this trend with a difference!  Parineeti, in association with Fluence, the leading celebrity digital network, has asked all her selfie-addicted fans to send her their most animated selfies on her birthday. Adding to this Parineeti said, “Birthdays are about doing something fun and interesting. This year I’ve decided to join Instagram, something I’ve been contemplating for a while now. To add to the fun, I’ve thrown in a selfie challenge for all my fans with a little help from Fluence! I can’t wait to see their response. Now that I’m on Insta, I’m sure it’s going to be fun.”

     

     The actress will collate the entries into a collage which will be her debut picture on Instagram. Commenting on Parineeti’s Instagram debut, Ashish Joshi, VP Digital & Business Head – Fluence says, “We are thrilled to launch the talented and spontaneous Parineeti on Instagram on the occasion of her birthday. Selfies have become an integral part of our lives today and they are a way of expressing oneself. Parineeti’s debut on Instagram will further elevate her engagement with her fans.”

     

    But what we can’t wait for, is seeing her inputs on Instagram which we hope reflects the many moods of this incredibly talented ‘drama queen’ who can kill multiple ‘dil’s with a twinkle of an eye and her charming smile.

     

    Fans of Parineeti can now feature on Parineeti’s board by sharing their craziest selfies with #parineetichopra.  

     

    Here’s wishing Parineeti an expressive, selfie-filled birthday.  

     

  • Facebook declares Internet.org innovation challenge

    Facebook declares Internet.org innovation challenge

    NEW DELHI: Facebook has declared the Internet.org innovation challenge in India today. The objective of the campaign is to make internet more accessible and relevant to four sections of the population that are currently underserved in India: women, students, farmers and migrant workers.
     
    These communities face maximum structural barriers when it comes to using the internet. McKinsey & Company’s recent study affirmed that the lack of relevant local and multilingual online content and services is one of the primary barriers to internet adoption. Even if they get connected online, the material they find turns out to be insignificant. Internet.org’s initiative will give people access to apps, websites and services that are relevant to their lives and readable in their own languages.
     
    Facebook will be presenting four $ 250,000 innovation challenge award prizes: one to the leading app, website or service or idea that best meets the needs of each of the designated population categories. Two $25,000 impact award prizes will also be granted in each category.
     
    Winners will be announced at Mobile World Congress in March 2015 and interested individuals, organisations and groups can submit applications through 31 January 2015.
     
    Companies, governments and individuals need to work together to remove connectivity barriers. This will ensure everyone has access to the internet globally.

     

  • Facebook to join hands with Indian government

    Facebook to join hands with Indian government

    MUMBAI: After swooning the nation with his ideas to enhance the internet connectivity in India in the Internet.org summit, Facebook founder Mark Zuckerberg, who was in the country on a two-day visit, met Prime Minister Narendra Modi on 10 October.

    Soon after the meeting, the PM tweeted, “It was wonderful meeting Facebook CEO Mark Zuckerberg. We discussed a wide range of issues.”

    The discussion included an array of topics revolving around the innovative use of Facebook as a platform to engage with a large audience in the service of humanity; from helping in the digital India campaign to fighting terrorism using social media.

    “I spoke to him about Swachh Bharat Mission. Zuckerberg shared that Facebook would assist the Government of India in the Clean India mobile application. This will surely give an impetus to Swachh Bharat Mission. “

    “Zuckerberg is excited about Digital India initiative. I requested him to identify certain areas where Facebook can help us in that. I also requested Zuckerberg to identify how Facebook can help promote India’s rich tourist potential across the world,” Modi posted on his Facebook page.

    They also talked about the Digital India initiative. A statement on Modi’s website said, “Zuckerberg said that he is extremely excited about the Digital India initiative of the Government of India. Prime Minister Shri Modi asked him to identify some domains of Digital India where Facebook can get involved and help.”

    The Prime Minister appealed to Facebook co-founder to look at how to enhance Internet literacy along with Internet connectivity.

    Adding to the same, Zuckerberg stated that Facebook wants to work with the Government of India in the fields of healthcare, education and provide a gamut of services to the people.

    He further added that Facebook will also help in the creation of the Clean India Mobile App and that it would be launched soon. This would give a strong impetus to the Swachh Bharat Mission.

    In the meeting, PM also pointed out that lots of terrorist elements are using social media platforms to recruit members, according to an official statement.
    “This is unfortunate and we need to think of the role the social media can play to stop terror,” Modi said.

    Earlier in the day, the Facebook co-founder also met Information Technology Minister Ravi Shankar Prasad as part of the Centre’s ambitious Digital India plan which seeks to expand internet access across the nation.

    “Mark’s interest in India impressed me. Facebook wants to work with the Digital India program and the Indian govt is happy to support them in their launch of internet.org,” Prasad said.

    “He has shown profound interest to involve Facebook in the Digital India program and in broadband distribution, e-Health, e-Education etc. Really there is a great scope to work together. His idea to promote entrepreneurship among Indians in the field of IT was truly remarkable,” he posted on his Facebook page.

    They also spoke about the National Optical Fiber Network (NOFN) project during their meeting which aims to connect 2.5 lakh village panchayats through high-speed broadband by 2017.

    Prasad said that he believes there exists a great opportunity for Facebook to harness the vast potential of Indian entrepreneurs in retailing of internet connectivity to the masses by involving local entrepreneurs. Government would extend all cooperation to Facebook in this endeavor.

    He proposed that Facebook could contribute to India’s Rs 21,000-crore NOFN project on last-mile connectivity.

    Zuckerberg also spoke of alternate technology such as drones and satellite communications playing a critical part in this last-mile linkage.

    “India could be the first country in which Facebook deploys drones to provide broadband connectivity in remote and inaccessible areas, with CEO Mark Zuckerberg proposing a pilot project to bridge this digital divide during his meeting,” the IT Minister added.

    Facebook’s Connectivity Lab is actively developing large, inexpensive, solar-powered drones that will be able to fly for years at a time, the division’s engineering director Yael Maguire announced earlier this year. These unmanned vehicles will be about the size of a Boeing 747 but weigh only as much as four car tyres while serving as large connectivity hubs.

    The drones would fly at a height of 60,000 to 90,000 feet above the ground, far above commercial jetliners and at a level where they wouldn’t be affected by the weather, effectively making them invisible.

    In order to continuously provide Wi-Fi coverage, they would be powered by the sun, Maguire had said, adding that these could be tested in the US as early as next year.

    On 9 October, while addressing media persons, Zuckerberg had said that Facebook is working extensively in rural India to enhance connectivity. “Internet.org  is an effort to bring basic Internet services to all”, he added. The pilot project of Facebook has already helped to connect more than 3 million people with this program.  “If we can connect people over here, we can help bring this rich Indian culture to the world.”

    Stressing on the importance of connectivity, Zuckerberg had said while India has about 243 million Internet users and have 100 million plus Facebook users, there are over a billion people in the country who do not have access to the net.

    The 30-year-old billionaire is the third high-profile head of a US-based tech firm to visit India in the last few weeks, after Satya Nadella of Microsoft and Jeff Bezos of Amazon.

     

  • Facebook is working extensively in rural India to enhance connectivity, says Mark Zuckerberg

    Facebook is working extensively in rural India to enhance connectivity, says Mark Zuckerberg

    MUMBAI: Stressing on the importance of enhancing internet connectivity in India, Facebook  founder and CEO Mark Zuckerberg today said, “Connectivity can’t be restricted to just the rich and powerful. Cost of internet access has to be made affordable.”

     

    The Facebook CEO is in India on a two-day visit and was speaking at the first summit for Internet.org, an organisation led by Facebook.

     

    Mark Zuckerberg has said that he would meet PM Narendra Modi on 10 October to discuss connecting Indian villages to the internet, and Facebook’s role in doing so.

     

    Pitching for free ‘basic net access’, Zuckerberg reckoned that it should be like dialing 911 in the US or 100 here in India. “There needs to be a 911 for the internet. We’ve been working with operators to offer free basic Internet for everyone, to break down the social barriers. With this model, we’ve already helped people connect 3 million people.”

     

    “Connectivity is a human right. We want to build an internet that works for all,” he added.

     

    The 30-year old also announced that Facebook will fund apps and services in local Indian languages for women, students and farmers.

     

    He pointed out that only about a third of people in the world had access to the Internet – 243 million in India and a recent survey showed that 69 percent of people in India said they didn’t know why it would be useful for them.

     

    The biggest barrier, he said, was that “lots of people who have never experienced the internet don’t know why they need it.”

     

    He also added that lack of relevant local language content is why most Indians don’t use internet and Facebook is working extensively in rural India to enhance connectivity.

     

    “Facebook is focusing on content in local languages. It is crucial to internet penetration in Asia, especially India,” said the 30-year-old billionaire. “80 per cent of content on the internet is just in 10 languages, while there are 22 official languages in India; 65 per cent of people use Facebook in a language other than English, including 10 Indian languages.”

     

    Zuckerberg stated that the next generation has the opportunity to bring the world to India and India to the world. The whole world being robbed of creativity and ideas because so many people in India are not online yet, he further said.

     

    He further revealed that Facebook has launched a new contest to develop local apps for farmers and social services in local languages with a $1 million fund dedicated for it.

     

    “We’re also going to extend a program called FB Start,” he added, “which provides $40,000 (Rs 25 lakh approximately) to developers who build and develop apps in these categories,” he added.

     

    Praising India, Zuckerberg credited it for ‘making leaps in revolutions that changed the world’. “Inventions have changed the world throughout history. ’Mangalyaan’ is a huge achievement for India,” he said.

     

    The CEO is of the opinion that lowering data costs by operators is not a sustainable solution. “Mobile operators invest a lot of money, lowering costs is not easy,” he said. “Infrastructure is the biggest barrier to internet, then technical issues. Language barriers are huge impediments to the internet,” he added.

     

    “Connected people have better access to technology, education and jobs. When people are connected, accomplishments are easy,” Zuckerberg said.

     

    Internet.org aims to make internet access affordable for people acrossthe globe. Focused on enabling the next five billion people without internet access to come online, the founding members of the project include Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung.

     

    The partners are collaborating on developing lower-cost, higher-quality smartphones and deploying internet access in under-served communities.

     

    Zuckerberg’s visit comes three months after Sheryl Sandberg, COO of the social networking giant, visited India which is Facebook’s second biggest market. She also met Modi, who has effectively used social networking during his election campaign and later even in governance.

     

    Zuckerberg is the third high profile CEO of a US-based corporation, after Amazon’s Jeff Bezos and Microsoft’s Satya Nadella, to visit India in last few days.

  • Johnny Lever to make his debut on Twitter

    Johnny Lever to make his debut on Twitter

    MUMBAI: There are all kinds of genres in cinema like thrillers, action, romance, horror and more but the one that never goes out of fashion is comedy and the name that is synonymous with this genre is Johnny Lever. With the premiere of the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek airing on Zee Cinema on Sunday, 12 October at 8:00 PM, the channel gives an opportunity to all Johnny Lever fans on Twitter to interact with the evergreen comic icon of Bollywood as he engages with them on the Twitter handle of Zee Cinema on 10 October between 11 30 AM and 1 PM.

     

    Johnny Lever is one of the most cherished comedians of Indian Cinema and while many look up to him for his famous comic timing, many others just love him for his heart-warming screen presence. The King of Comedy who has tickled the funny bone of every Indian household will now be gauging the antics of his ardent fans as they put their ‘comic’ foot forward to impress the man himself on Twitter. Zee Cinema has challenged ace entertainer Johnny Lever’s fans to make him laugh with their tweets using the handle #MakeJohnnyLaugh. All Johnny Lever fans can also tune-in to interact with Johnny Lever on Twitter and showcase their comic talent to him LIVE on Twitter! All those who manage to make him laugh will receive a retweet and a favourite from the actor himself as a token of appreciation.

     

    Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “We wanted to create a unique experience for our followers on social media and what better than getting one of the most admired comic icons of India, Johnny Lever, to engage with them on Twitter. Since Johnny has no official Twitter account, this will be a great opportunity for his fans to interact with him and in a role-reversal, they will have to entertain him this time! ”

     

    Catch the super-hit comedy movie – Entertainment starring Akshay Kumar, Tamannah Bhatia, Johnny Lever and Krushna Abhishek on Sunday, October 12th as the 8:00 PM, only on Zee Cinema.

     

  • Kantar Media to commence TV audience engagement on Twitter in UK

    Kantar Media to commence TV audience engagement on Twitter in UK

    NEW DELHI: Audience measurement specialist Kantar Media, which also has a stake in TAM in India, has unveiled Britain’s official Twitter metric for measuring Twitter TV audience engagement.

     

    Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October.

     

    The new tool, bringing together geo-filtered UK Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.

     

    Kantar Twitter TV Ratings will include new metrics that have never been available before in the UK including:

     

    • Unique authors (people Tweeting) and their affinity to brands, channels and programmes

    • Unique audience – using data only available to Kantar Media, the firm is able to measure the number of individuals who viewed Tweets related to individual programmes/shows

    • Impressions – the total number of times that a Tweet or Retweet has been seen about a particular programme

     

    This is in addition to existing metrics including:

    • number of Tweets and Retweets about a programme before, during and after transmission;

    • average Tweets per minute and the highest volume of Tweets per minute ascribed to the programme in question

     

    According to Kantar Media global CEO and chairman Andy Brown, the launch of the first official Twitter TV metrics in the UK gives the broadcast industry official insight for social TV engagement to complement the BARB gold-standard TV measurement currency. “Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix,” he advised.

     

    In addition to these new metrics, Kantar Media has also developed an intuitive dashboard, Instar Social, that broadcasters, media agencies and advertisers can use to view and analyse data alongside their existing TV analysis tools. Instar Social will include a live, real-time leaderboard, providing a snapshot of the top Tweeted programmes as they happen, with the ability to drill down and view actual content of the Tweets in real-time.

     

    Further enhancements scheduled for release include trending topics that are driven by a programme, integration of BARB gold-standard ratings data into the dashboard enabling data overlays, as well as API data feeds. 

  • IBM Cloud to help MutualMind in expanding social media network

    IBM Cloud to help MutualMind in expanding social media network

    NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its real-time, on-demand content analysis and visualisation application.

     

    MutualMind migrated to IBM after replacing Amazon Web Services and Rackspace.

     

    Through MutualMind, customers can monitor brand discussions on the social networks on which they have a presence, enabling them to gain valuable insights from social discussions.

     

    Major brands like Kraft, AT&T, Nestle and Walgreens use MutualMind to support various product development, market research and consumer care programs, the company said.

     

    IBM cloud powered by SoftLayer has allowed MutualMind to improve processing efficiency, performance and scalability while also meeting growing customer demand, said MutualMind CEO and co-founder Barbar Bhatti. “We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today’s digitally social world.”

     

    By moving its application to SoftLayer, MutualMind is able to leverage the power of big data to help customers transform their operations and gain a competitive advantage.

     

    MutualMind’s platform can process between 30,000 to 80,000 different queries on these documents at any moment, and SoftLayer delivers the flexibility required to deliver accurate and continuous customer engagement in real time.

     

    Utilising SoftLayer’s bare metal infrastructure, MutualMind’s engineers can appropriately customise and configure the right kind of servers and apply these changes where needed – such as when a client needs extra support for a major new product launch or social media campaign, the company said.

  • IMImobile to power BBC’s mobile and social audience engagement

    IMImobile to power BBC’s mobile and social audience engagement

    MUMBAI: IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been awarded the contract under the BBC’s framework agreement for the provisioning of Mobile and Social Messaging services to help the BBC streamline the audience engagement process across mobile and social channels. The partnership commenced in July 2014, after an official supplier selection process. 

     

    The BBC will be using IMImobile’s DaVinci Social platform across radio, TV and live events, enabling production teams to seamlessly manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter. DaVinci Social is a single tool specifically developed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming. In addition, the platform will be used to manage interactive services such as social and mobile voting.

     

    IMImobile chief executive Jay Patel commented: “We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation. IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels”.

     

    The growth in mobile and social communication has changed the way audiences want to consume and participate in the broadcasting experience. To help broadcasters manage the complexity of mobile and social engagement, IMImobile developed DaVinci Social, an enterprise grade, highly scalable platform that can be deployed across hundreds of production teams to centralise the management of audience engagement across multiple digital and mobile channels.

     

    BBC head of Interactive Technical Advice & Contracts Unit Claire McLaughlin said: “Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience.”