Category: Social Media

  • Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    MUMBAI:  Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective audiences through digital conversations, for week two during the ongoing ICC Cricket World Cup 2015. 

     

    The list has been compiled using an aggregate of re-tweets, favourites and replies, to come up with the Twitter Brand Index to acknowledge the top five brands from over 50 brands.

     

    Axis Bank has continued to build engagement around cricketing rituals. Knowing how big the game is in India people have been tweeting about how they do not take baths before games, drink water during games or (more popularly) leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. “They’ve been able to sustain engagement by continuing activity on Twitter beyond just Match Days to having an always on strategy,” states the report. The top tweet for this campaign has been- https://twitter.com/AxisBank/status/569127038268923905

     

    Secondly Nike continues to rally the Indian Supporter around the hashtag #BleedBlue Chant. This week they shared more Bleed Blue stories and asked people to share theirs. This has been one of the unifying hashtags this World Cup and Nike continues to bring the Indian fan under the Bleed Blue umbrella. The campaign top tweet for the second week has been: https://twitter.com/nikecricket/status/569329658765778944 

     

    Thirdly Kit Kat India won the conversation this week with their casual banter on Twitter with their counterparts in South Africa. The flags of the two teams were overlaid on Kit Kat chocolate bars as part of the campaign. This also was the most retweeted tweet this week. The top tweet was: https://twitter.com/KitKatIndia/status/568740943597162497

     

    Meanwhile Club Mahindra has continued to find creative ways to integrate stories from their resorts into the larger cricket conversation on Twitter. The report says that it had seen a jump into non India matches as well and when New Zealand defeated England they drew parallels between scenic locations in New Zealand with one of their locations here in India. The top tweet for Club Mahindra’s campaign was: https://twitter.com/clubmahindra/status/568644082374832128

     

    And finally Cadbury 5 Star was able to bring together the Audio Card on Twitter during match day on Sunday and their brand assets – the twin duo of Ramesh and Suresh – to bring to their consumers specific commentary, pitch reports and post match analysis in the Ramesh and Suresh style. The top tweet for this campaign was: https://twitter.com/Cadbury5Star/status/569452254522003457

  • Facebook launches app for advertisers, to be available worldwide soon

    Facebook launches app for advertisers, to be available worldwide soon

    NEW DELHI: Facebook has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago.

     

    In addition, the company has announced the ads manager app to help businesses manage their ad campaigns on-the-go, through their mobile device.

     

    The app is presently available in the United States but will soon be available throughout the world.

     

    Around 35 per cent of US small businesses do not have a web presence at all, but more than 30 million businesses around the world actively use Facebook pages because they are free, easy to use, and they work well on mobile.

     

    Facebook is helping businesses to grow, as it is easy – Facebook’s tools are easier than ever to use. It is Mobile – the consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. Facebook ads are effective, claims the social media site.

  • India – South Africa match garners 2 billion impressions: TO THE NEW report

    India – South Africa match garners 2 billion impressions: TO THE NEW report

    MUMBAI: India’s stellar performance against South Africa during the Sunday match did not enthral fans at just the stadium and homes but also set social media abuzz. Digital services provider – TO THE NEW has come up with a comprehensive report on the post match analysis of India versus South Africa that trended on social media platforms.

     

    According to the report, the match generated an estimated two billion impressions, which were garnered from 4,16,339 Twitter mentions by 3,18,041 users. Close to 77 per cent of these came from males while 23 per cent was by females.

     

    When the conversation is further broken up, 58 per cent (2,40,509 mentions) came from re-tweets, 39 per cent (1,62,852 mentions) came from regular tweets while the remaining three per cent (12,978 mentions) were from replies.

     

    In terms of tweet volume, the top five cities from where tweets came from are Mumbai (25 per cent), New Delhi (19 per cent), and Bangalore (10 per cent). Pune and Chennai complete the list with five per cent each volume.

     

    The report also provides the geographical breakup of the social media buzz. India stands at 73.80 per cent followed by Saudi Arabia at a distant 9.40 per cent. Neighbouring Pakistan is placed at 4.50 per cent, USA at two per cent while other countries put together made up for 7.40 per cent.

     

    When these tweets were analysed in terms of sentiments, a majority of 75 per cent of the tweets were positive in nature while 23 per cent were negative. A minor two per cent were neutral in nature.

     

    When it came to player mentions M.S Dhoni topped the Indian list as the Indian captain was the most mentioned on Twitter. The list is then followed by Ajinkya Rahane, Shikhar Dhawan, Suresh Raina and Mohammad Shami. From South Africa, Hashim Amla topped the charts followed by AB de Villiers, Dale Steyn, Imran Tahir and Quinton De Kock.

     

    The top trending hash tags were #INDvsSA, which received 145,356 mentions, #CWC15 received 38,636 mentions. The hash tag #SAvsIND came third with 7,777 mentions. The other prominent hash tags were #maukamauka, #wontgiveitback, #dhawan, and #poonampandeykobulao.

     

    The report also states that compared to the pre-match buzz, there is around 7,384 per cent increase in mentions around the hashtag #INDvsSA.

  • RCom and Twitter partner for Cricket World Cup 2015

    RCom and Twitter partner for Cricket World Cup 2015

    MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14 cricketing nations compete for the tag of the champion team.

     

    By allowing its users new ways to connect and engage on Twitter and follow the six week tournament, Reliance Communications will look to drive internet adoption and usage during this iconic event, and help drive greater recharges and create stickiness around data usage.

     

    Reliance Communications consumer business CEO Gurdeep Singh said, “We are delighted to partner with Twitter to offer this unique service to all cricket fans for a unique World Cup experience.”

     

    “Cricket is best enjoyed with friends and the fun doubles when you can share exchange with all friends instantly. It is with this thought that Reliance has made Twitter free and inclusive, so that our customers can get the most of this World Cup,” he added.

     

    One unique aspect of this service is that customers who do not have a Twitter account can also access cricket related Tweets by logging on towww.rcom.co.in/cricket on their mobile phones throughout the duration of this global event.  RCom customers can engage with players, commentators and celebrities, watch exclusive pictures and videos and of course remain updated with all the latest scores without incurring any data charges.

     

    On the other hand Twitter India and SE Asia director of business development Arvinder Gujral commented, “As a platform for live, public conversations, Twitter has changed the way people connect with sporting and global events including cricket tournaments. All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter.”

     

    Customers will also be able to follow their favourite accounts and get updates without any data charges from Team India, BCCI and its players, including skipper MS Dhoni, or vice-captain Virat Kohli, the voice of Indian cricket Harsha Bhogle, as well as international legends like Vivian Richards  and Shane Warne, amongst many others. Reliance will also encourage users outside the Reliance network to participate in various interactive contests on Twitter on its account @RelianceMobile. Participants could win miniature bats as souvenirs.

     

    In addition to this, Reliance has launched an exclusive Cricket Portal wherein Reliance customers can download exciting content related to the event like match highlights, commentary, and behind the scenes images. All a customer has to do is go to ICCCWC2015.rcom.co.in.

     

    Reliance has also announced an exciting and fun recharge offer where customers who recharge with certain data packs will get free data depending on the runs scored by India during their games. So for a Rs 177 data recharge (Circle-specific MRP), each run India scores will give them an additional 2MB of extra data absolutely free. And if India wins the match, the free data will be doubled.

     

    Through its initiatives and offers, RCom will bring its customers right into the action as the greatest cricketing spectacle takes center stage.

  • Social media: An alternate playground for World Cup 2015

    Social media: An alternate playground for World Cup 2015

     MUMBAI: While Australia and New Zealand are the epicentre of the ongoing ICC Cricket World Cup 2015, social media platforms like Twitter and Facebook too are planning to make the most of the event by not only introducing a host of innovations but also seeing a number of mentions on these platforms.

     

    Since sports is the ultimate real-time experience, fans on Twitter are getting live updates from their favourite teams, players, coaches, writers, celebrities and fellow fans.

     

    For these reasons, the micro blogging site has created a special Cricket World Cup 2015 timeline called as #CWC15 timeline. According to twitter the most followed players from each of the 14 countries are Mohammad Nabi of Afghanistan, Shakib Al Hasan of Bangladesh, Virat Kohli of India, Ross Taylor of New Zealand, Michael Clarke of Australia, Kyle Coetzer of Scotland and Stuart Broad of England. From team Ireland Kevin O’Brien is the most followed from the country and from team South Africa AB De Villiers is the most followed on twitter.

     

    Kumar Sangakara is the most followed cricketer from the island country while Shahid Afridi has made it to the list from neighbouring Pakistan. Chris Gayle is the most followed from West Indies while Brendan Taylor is the most followed from Zimbabwe. 

     

    The micro blogging site has also come up with a twitter dream team. This dream team is composed of the most-mentioned players on the site over the past 12 months, forming a first XI. Those who made to the coveted list are Ahmed Shehzad of Pakistan, Virat Kohli of India, Younis Khan of Pakistan, M S Dhoni from India, Mitchell Johnson from Australia, James Anderson and Stuart Broad from England, Shahid Afridi from Pakistan, Moeen Ali from England, Michael Clarke from Australia and Rohit Sharma from India.

     

    With the Board of Control for Cricket in India (BCCI) and Twitter partnering for the World Cup, the cricket body’s account provides access to the players, and it’s where they will be posting photos, videos and breaking news from inside the camp of the Men in Blue. 

     

    Speaking about the same, Twitter India and Southeast Asia market director Rishi Jaitly says, “In India, Twitter is focused on reaching every person with a mobile phone and this product is in service of that goal. We applaud the BCCI for taking the initiative to make it even more accessible for fans to stay in touch with the latest on Indian cricket.”

     

    Twitter has also introduced digital innovations for the coveted tournament. For instance it has come up with a daily recap video on the native video player. If one has missed any of the live action, ICC will send a native video tweet at the end of every match day. This is exclusive to people following the account and will have some of the best action from the game and expert views. The five minute show will go out each evening showcasing each key element of that day’s match.

     

    Meanwhile digital service provider  ‘TO THE NEW’ has come up with some trends it picked up during India’s clash against Pakistan, where the neighbouring country were thrashed bitterly by the Men in Blue. According to the report, the most number of tweets came from India (74.5 per cent), Pakistan ( 5.8 per cent ), Saudi Arabia (4.4 per cent), USA (4.3 per cent) and UK (2.8 per cent) while that of the other countries put together stood at 8.1 per cent.

     

    The report further states that 79 per cent of the tweets were by males while females made up for 21 per cent of the tweets during the match.

     

    According to Twitter India, there were a total of 118.3 million live tweet impressions during the clash of the titans. The top three tweets per minute were when India became victorious by 76 runs (9,987 tweets per minute ). Two, when Virat Kohli scored a top notch century (7,159 tweets per minute) and when Kohli was dismissed by 107 runs (6,916 tweets per minute).

     

    The report also states that the most mentioned players from India were Virat Kohli, M S Dhoni, and Suresh Raina. From Pakistan Misbah-ul-Haq, Shahid Afridi, and Sohail Khan made it to the list.

     

    Facebook too has become an alternate stadium for the World Cup. Globally nine million people had 25 million interactions about India’s victory over Pakistan. One can join the conversation by posting about the match one is watching by tapping the smiley icon before one shares a post, select the option “watching and choose the specific match.

     

    Through a “Weekly Corner with Cricket Legends,” it has come up with a six part video Q&A series with some of the world’s leading cricketers. For this one will hav e to keep an eye on the ICC Cricket World Cup page each Monday to see interviews with Shane Warne, Yuvraj Singh, and more. Fans can also find in match highlights on the Star Sports’ Facebook page.

     

    The Facebook blog post can be accessed here: http://media.fb.com/2015/02/16/the-cricket-world-cup-on-facebook/ 

     

    Cricket on Facebook

    Indian Cricket Team

    Star Sports India

    ICC Cricket World Cup page

    ESPN Cricinfo

    Aaj TakHeadlines TodayIndia Today

    CNN-IBNIBN7

    SKY Sport NZ

    FOX Sports Australia

    Liv your fame

    Being Indian Channel

    BigFM Radio

  • Cricbuzz targets 75 million users with new World Cup section

    Cricbuzz targets 75 million users with new World Cup section

    MUMBAI: Cricbuzz, a division of Times Internet, is launching a new World Cup section across web and mobile, to capitalise on the major cricket wave with the World Cup and IPL over the next four months.

     

    Cricbuzz is a mobile app for cricket news and scores in India. During IPL 2014, Cricbuzz was used by over 50 million people, with more than 80 per cent of users on their mobile devices. In January, Cricbuzz users spent over 2.5 billion minutes on the Cricbuzz app (just under 5000 years), generating 2.6 billion page views.

    The new World Cup release features a number of major new features, including:

     

    – ‘Timelines’: go through well-crafted timelines of each tournament since 1975, to relive epic moments.

     

    – ‘Records’: the most interesting cricket stats and figures, with a log of past WC matches

     

    – ‘Captains and Kits’: a collection of caricatures of team captains for the last 30 years

     

    – ‘Your Team’: sections dedicated to each team, with history, stats, and easy access

     

    – ‘The Venue’: information on the cities & venues of matches

     

    Cricbuzz will feature editorial content and the scores and alerts. With live reporting straight from the tournament, Cricbuzz will make sure users have the insights at their fingertips.

     

    Last week, the Cricbuzz app crossed 10 million downloads, making it the first sports app in India to do so, and 4x the size of its nearest competition. Cricbuzz is now in the top 5 sports apps globally, behind ESPNScoreCenter and the official apps of FIFA and the NFL.

  • ICC ties up with Twitter for World Cup 2015

    ICC ties up with Twitter for World Cup 2015

    MUMBAI: After their partnership at the ICC World T20 in 2014, ICC and Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.

     

    Here are five experiences that cricket fans globally can look forward to.

     

    ICC Cricket World Cup Timeline

     

    A special ICC Cricket World Cup Timeline has been designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. There are two timelines, Tournament and Match, which will give fans an instant snapshot of the match with commentary, expert and fan tweets all coming through to a central point.

     

    Users will also be able to tweet with the official tournament and match hashtags from right within this timeline. In a first for global cricket, there will also be a dedicated tab for photos, consumer video and Vine videos to give fans inside access to the year’s biggest sporting event. For mobile, this experience is available to all users who have updated to the latest version of the twitter app.

     

    #AskTheCaptain

     

    In addition to showcasing relevant tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action than ever before.

     

    At every match, one tweet containing a question will be picked up by the commentators and asked to the winning captain live on global television feed during the post-match presentation.

     

    #CWCDaily on Twitter Video

     

    ICC is producing a special digital wrap-up of every single match day throughout the ICC Cricket World Cup 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans don’t miss out on any Cricket World Cup story. It’s a five minute show that will go out each evening with news and views from right across every element of #CWC15. Fans can get involved by sharing their views using#CWCDaily and interacting with the show.

     

    Twitter Voting Card: #PlayOfTheDay

     

    At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC. To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.

     

    @ICC Twitter Account Phone Number

     

    Tweets from the ICC are now just a missed call away for fans in India. They can dial 011-3049 6049 and get up to three Tweets from @ICC as SMSes every day.

  • Facebook & Reliance tie-up to launch Internet.org in India

    Facebook & Reliance tie-up to launch Internet.org in India

    MUMBAI: They are both large corporations in their respective fields, having almost the same two identical colours as part of their logo. And now after its tryst in African nations, Facebook today launched its product, Internet.org services in India by partnering with telco Reliance Communications.

    Reliance Communications consumer business CEO Gurdeep Singh said that the idea behind it was to provide free access to 33 popular websites to its consumers without any cost, thereby democratising the consumption of internet.

    Adding some insights, Singh explained that one fourth of the world’s consumers who are yet to be “online” were present in India, out of which a further 70 per cent of India’s mobile users are yet to touch base with the evolving cyberspace.

    In a video taped message, Facebook founder and CEO Mark Zuckerberg said, “We needed to make data more affordable and offer free services to the people of India. The idea was born during my visit to India last year where we met and discussed with the team from Reliance and decided to collaborate together.”

    Internet.org services is a bouquet of 33 popular websites put together, that besides entertaining consumers also provides a few utilities services free of cost. For now, only Reliance subscribers will be able to access the bundle by downloading the “FreeNet” connection app. To do so, a subscriber has to log on to www.internet.org or call up on 1800 300 25353.

    Facebook Internet.org vice president Chris Daniels informed, “After meeting the Reliance team in October last year we decided to come up with 30 free basic services across genres. We also are working with the Andhra Pradesh government and have come up with “AP Speaks” through which users and citizens will be able to send real time feedback and ideas to the government of the state.”

    The bouquet for now will consist of the following websites:

    Careers and Jobs: TimesJobs, Babajob.

    Education and Knowledge: Wikipedi, wikiHow, Dictionary.com, Translator, Reuters Market Lite, Jagran Josh.

    Health and Social Welfare: Facts of Life (UNICEF), BabyCenter&MAMA, Girl Effect (Nike Foundation), iLearn (UN Women), Malaria No More, Social Blood, AP Speaks.

    News: BCC News, Times of India, India Today, NDTV, BBC News, IBNLive, Aaj Tak,Amarujala.com, Daily Bhaskar, Maalai Malar, Maharashtra Times, Jagran, Newshunt, Manoramanews.com

    Search: Bing (from Microsoft)

    Social: Facebook, Facebook Messenger

    Sports: ESPN Cricinfo

    Utility: OLX, Astro, Cleartrip, AccuWeather

    But the free Facebook app present in the bundle is a compressed version and currently cannot support video viewing option that otherwise is present on the normal version of Facebook. Only when consumers activate a data plan, will they be able to access the normal version of Facebook.

    Low consumption of the internet in India was attributed to reasons like user capability, lack of awareness of the internet, language fragmentation and the key factor of cost and affordability. To address these hurdles, Singh said that the app has been designed in a manner that it is not bandwidth hungry. It will also be available in six local languages like Tamil, Telugu, Malayalam, Guajarati, and Marathi apart from English and Hindi. For now Reliance subscribers in seven telecom circles of Gujarat, Mumbai, Maharashtra, Kerala, Andhra Pradesh, Tamil Nadu and Chennai will be able to avail the facility. No data pack is required to avail the bouquet and all phones which are internet capable can make use of the bundle.

    The marketing of the Internet.org services will be carried entirely by Reliance Communications. When asked about the revenue model and who would bear the cost of the initiative, officials from both sides declined to comment.

    When questioned if Facebook was looking at expanding the service with other telcos, Daniels told Indiantelevision.com, “We have so far not been approached by other companies except Reliance. We will look at options when approached further on.”

    Singh on a concluding note said that the service will be offered free for lifetime and in the coming 90 days will be launched pan India. The focus will also be on strengthening the content of the bundle.

  • AIB roast controversy exposes holes in Indian democracy

    AIB roast controversy exposes holes in Indian democracy

    W H Davis started his poem ‘Leisure’ by saying, “What is life if full of care, we have no time to stand and stare.” Is India today becoming too careful? Is satire losing its relevance in the nuclear dominated world? A caricature of a religious figure results in brutal decimation of creative journalists and an innocuous comical piece gets scrutinized by the entire law making fraternity. What’s next?        

     

    All India Bakchod (AIB), India’s online comedy producers’ recent piece called ‘Knockout’ has irked the sentiments of many lawmakers and resulted in legal investigations. The entire performance was staged for a gathering of 4000 people in Mumbai, which included Bollywood celebrities like Soni Razdan, Deepika Padukone, Alia Bhatt, Sonakshi Sinha and Anurag Kashyap amongst others. All was well till the group uploaded the video on YouTube. In a span of hours the video went viral garnering millions of hits and started trending on social media.

     

    The video starts with a statutory warning, where it clearly defines itself to be an adult product, Karan Johar starts the video by saying, “It is going to be filthier and if you get easily offended or even hardly offended you should leave right now.” The content of the comedy orchestrated by the group was indeed derogatory; they were making fun of whoever they wanted to, irrespective of their status and position, cast and creed.

     

    Soon after the video went viral an unusual scenario developed on Twitter, wherein two hash tags started trending – ‘We stand for AIB’ and ‘AIB National Shame.’ Various dignitaries from different profession started tweeting their opinion.

     

    Maharashtra Chief Minister Devendra Fadnavis ensured an enquiry into the same even as series of FIRs were filed against filmmaker Karan Johar, actors Arjun Kapoor and Ranveer Singh, who participated in the show. Eventually the video was taken off YouTube by AIB. “Have taken down AIB Knockout for now. We will speak soon” is what AIB uploaded on its Twitter handle.

     

    Tweets and opinions from respectable public voices made the issue a substantial debate, supportive gesture came from journalist Barkha Dutt as she tweeted, “Show of AIB Roast (I am yet to see) pulled down. Shireen Dalvi hounded. Perumal silenced. Wah India. World’s largest democracy.”

     

    Film maker Pritish Nandy was also supportive of the comical presentation as he tweeted, “I support the AllIndiaBakchod roast. We need more such. Those who disapprove need not watch them.”

     

    Balaji creative director Nivedita Basu threw light on the issue of freedom crisis of a writer. Speaking to Indiantelevision.com, Basu said, “The freedom of a writer has gone for a toss in India. It was very sporting of Ranveer and Arjun to volunteer in something like this and also whoever they were digging at and making fun of were present in the audience. We keep comparing Indian comedy with the western roast where they make fun of one and all and at the end of the day, it’s all satire. Though I think a few extra abusive words could have been avoided, the fact that legal investigation has been called for even though the show was not aired on television where one has to practise censorship, is a bit of an exaggeration.”  

     

    If we have freedom of expression, can we express whatever we want, if not, then who draws the line? Are we getting overdriven by the thrive for popularity? Is YouTube safe to be left uncensored? Is India ready for toilet humour? These are the relevant counter questions that made the debate interesting.

     

    Among the flurry of tweets, prominent filmmaker and Censor Board of Film Certification (CBFC) member Ashoke Pandit’s tweet got a lot of brick backs. He tweeted saying, “Karan Johar could have easily shown his position while performing sex to his mom at home instead of making it public.#AIB Porn Show.” The tweet resulted in huge controversy and was criticized by all throughout.

     

    When questioned about his tweet, Pandit didn’t deny his words. Justifying his tweet he told Indiantelevision.com, “Insulting or hurting someone’s emotion cannot be a freedom of expression. We have huge admirers of Karan Johar and I am among them. He is someone who has always portrayed family unity and family drama on the big screen and people love him for that. How can he show his sex position in public? What if tomorrow all his followers start doing that on the middle of the road? I would have been least bothered if Karan, Ranveer or Arjun were not there, the fact that they were present the episode became a matter of public discussion.”

     

    He added, “I am against banning of things but abusing Farida Jalal or Reema Lagoo is not satire… satire is R K Laxman, satire is Sharad Joshi. And Maharashtra Government is equally responsible for what has happened. Before giving the auditorium they should have enquired what is going to happen there. Why are they proposing a probe now, when they didn’t do anything while it was happening?”

     

    Award winning writer Gajra Kottary opined, “We as a country are still not ready for such content. During award shows, we see hosts making fun of the audience present in the auditorium, they are humorous and they are understandable. But involving veterans like Farida Jalal, who gave a huge part of her life to the industry is highly derogatory and cannot be tolerated. And frankly speaking I am not a very big fan of toilet humour and we need to understand there is a big world beyond sex.”

     

    When raised the point of the content being available only on internet, she stated, “That’s the worst part, it’s not censorable and easily accessible. Youth admire Karan as a film maker and many idolize Ranveer and Arjun, hence the youth will repeat what they are doing.”

     

    “I won’t be surprised if actions are taken against them, they must not be jailed but a lesson needs to be taught, and intervention to the freedom of expression in these circumstances cannot be termed as a violation to Article 19 of Indian Constitution,” added Kottary.

     

    Celebrity writer Chetan Bhagat was found on a contradictory ground. While his first tweet read, “Frankly the potholes on Mumbai roads offend me more than the AIB roast.” This was followed by, “I don’t support hounding of people who make dirty jokes. But that doesn’t mean I find making dirty jokes cool. Clean humour is always greater than dirty humour.”

     

    Others on social media, came out in full support of AIB. Ship of Theseus director Anand Gandhi tweeted, “I hope our humour gets sharper, our dissent more rigorous, our satire more offensive — and till we arrive there, we stand by AIB Knockout!”

     

    Alia Bhatt, who was the butt of some of the jokes on the AIB Knockout roast, tweeted, “Some ‘not taking life so seriously’ lessons are needed. DESPERATELY!!!!”

     

    There were speculations if AIB removed the video by getting scared of the situation and if they did they should not have uploaded it on a public platform in the first place. But AIB in one of its official statement denied the speculation of being pressured. The statement read, “First things first; no one person or force forced us to take this video down. This is not something that’s happened because of a 3 am phone call or a morcha at our front door or a gunman on a grassy knoll. Under the circumstances, this is us being pragmatic.”

     

    AIB went on to say that their attempt to push the envelop of comedy in India backfired. “Things got to a point where people who have supported us, people who work hard to make what we do come to life, were put in a position where things could get deeply unpleasant for them. And that’s a problem. We can live with abuse, hate, anger, fury, rage, ignorance, bigotry and perhaps even bullying. But we don’t want anybody to get hurt because of us. And we do mean anybody,” AIB said.

     

    While one can understand these sentiments, the removal of the videos, however does announce the defeat of ‘We Stand by AIB Knockout’ supporters. Also a point to be noted here is that AIB’s decision to remove the videos came without any verdict or pressure from the judiciary. It seems as if moral policing has once again reared its ugly head in the country and this time round a bunch of celebrities and comedians have been the targets. In a way, it does mark the defeat of democracy and the victory of gunda raaj.

     

    Responding to the outrage over the AIB roast, Karan Johar tweeted, “Not your cup of tea…don’t drink it!!!” And that just about sums it all up.

     

  • Twitter makes first acquisition in India with Zip Dial

    Twitter makes first acquisition in India with Zip Dial

    MUMBAI: Twitter India has acquired the Indian marketing start up Zip Dial, in order to make the micro blogging site more accessible to people in India and around the world. This is Twitter’s first acquisition in India and is pegged close to $30-$35 million. ZipDial was co-founded by Valerie Wagoner, Amiya Pathak and Sanjay Swamy.

     

    Making the announcement on the micro-blogging site, Twitter India and Southeast Asia market director Rishi Jaitly said, “On behalf of our India operations, I’m delighted to welcome Zip Dial’s leadership, employees and a new office in Bangalore to the spirited team that is Twitter India.”

     

    With the new deal in the kitty, Jaitly added that their primary mission was to reach out to every Indian with a mobile device in order to facilitate a relevant Twitter experience. “We believe Twitter – a platform invented for SMS and rich in media – is a perfect match for India, a mobile-first country with a celebrated media heritage,” he said.

     

    Twitter and Zip Dial already have a history of getting content to Indians. In recent times Bollywood actors like Shah Rukh Khan, Amitabh Bachchan and Rajinikanth have partnered with Twitter and Zip Dial to allow users to follow these celebrities by making a toll-free “missed call” to a designated phone number. Callers then started receiving inbound content on their phone in real time through voice, SMS or an app notification.

     

    During last year’s general elections, the two national political parties, Bhartiya Janata Party (BJP) and Indian National Congress (INC) worked in tandem with both the partners to make their accounts accessible to all users in India on any phone, on any network and in any language.

     

    Jaitly concluded by saying that with the Cricket World Cup around the corner and more Indian icons joining the platform every day, 2015 promises to be another big year for Twitter in India.