ITV

Category: Social Media

  • Shemaroo gets innovative on social media with ‘Retro Talkies’

    Shemaroo gets innovative on social media with ‘Retro Talkies’

    MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.

    Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.

    The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.

    Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”

    Ghayal in the new format is available on the links below:  

    Facebook: 

    Twitter: 

  • Shemaroo gets innovative on social media with ‘Retro Talkies’

    Shemaroo gets innovative on social media with ‘Retro Talkies’

    MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.

    Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.

    The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.

    Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”

    Ghayal in the new format is available on the links below:  

    Facebook: 

    Twitter: 

  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

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  • FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    FY-15: Facebook revenue grows 43.8%, net income up 25.4%

    BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466 million in FY-2014. The company’s net income attributable to common Class A and Class B stockholders increased 25.4 per cent to $3,669 million (20.5 per cent margin) as compared to $2,925 million (23.5 per cent margin). For the quarter ended 31 December, 2015 (Q4-2105, current quarter), revenue increased 51.7 per cent YoY to $5,841 million as compared to $3,851 million, while net income attributable to common Class A and Class B stockholders more than doubled (up 2.23 times) YoY to $1,555 million (26.6 per cent margin) as compared to $696 million (18.1 per cent margin).

    “2015 was a great year for Facebook. Our community continued to grow and our business is thriving,” said Facebook founder and CEO Mark Zuckerberg. “We continue to invest in better serving our community, building our business, and connecting the world.”

    Approximately 95.3 per cent of Facebook’s revenue came from advertising in the current year as compared to 92.2 per cent in FY-2014, while the rest came from Payments and Other Fees. Please refer to Fig A below for revenue breakup in Advertising and Payments & Other Fees.

    A major portion of Facebook’s advertising revenue (almost 50 per cent) comes from the US and Canada (US-Can), followed by Europe (Eur, about 25 per cent). The Asia-Pacific (APAC) region contributes about 15 per cent, while the Rest of the World (ROW) about 10 per cent. Please refer to Fig 2 below for advertising revenue break-up by user geography.

    Facebook’s Daily Active Users (DAU) in Q4-2015 increased 16.6 per cent YoY to 1038 million from 890 million and increased 3.1 per cent QoQ from 1007 million. The number of Mobile DAUs in the current quarter increased 25.4 per cent YoY to 934 million from 745 million and increased 4.5 per cent QoQ from 894 million.

    Please refer to Fig 3 below. Facebook has the highest number of Daily Active Users (DAU) from ROW followed by APAC , Eur and US-Can respectively in terms of DAU. In other words, US-Canada and Europe’s DAUs, which amount to about 26 per cent, contribute about 75 per cent of Facebook’s advertising revenue, and the ROW and APac’s DAUs contribute about 25 per cent, reflecting higher ARPUs from US-Can, followed by Eur, APac and ROW in descending order.

    The curve B in Fig 3 below signifies the ratio of DAUs to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs to DAUs.

    >

  • Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective on major flagship programmes of the government.

     

    The minister also complimented the winners of the social media contest in various categories organised by New Media Cell of his Ministry as part of 67th Republic Day celebrations for providing fresh ideas through social media platforms.

     

    Minister of State for Information & Broadcasting Rajyavardhan Rathore and Secretary Sunil Arora were also present during the occasion.

     

    The contests were held on the Ministry of I&B Social Media platforms – Facebook (www.facebook.com/inbministry), Twitter (@MIB_India) and a specially designed webpage (http://www.graffiti.inbministry.in) where Graffiti were invited from participants on various flagship programmes of the Government.

     

    The competition was open for a fortnight from, 1 – 14 January, 2016. The winners of the contest were provided a unique opportunity to witness the Republic Day Parade, 2016 at New Delhi. The travel and accommodation arrangements of all these winners were sponsored by the I&B Ministry.

     

    For the Graffiti wall, the themes were Start Up India, Stand Up India; Digital Empowerment; Entrepreneurs of Young India; Skilled India, Powerful India; Make In India; Financial Security to All and Housing For All. The graffiti contest received as many as 419 entries across all themes.

  • Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective on major flagship programmes of the government.

     

    The minister also complimented the winners of the social media contest in various categories organised by New Media Cell of his Ministry as part of 67th Republic Day celebrations for providing fresh ideas through social media platforms.

     

    Minister of State for Information & Broadcasting Rajyavardhan Rathore and Secretary Sunil Arora were also present during the occasion.

     

    The contests were held on the Ministry of I&B Social Media platforms – Facebook (www.facebook.com/inbministry), Twitter (@MIB_India) and a specially designed webpage (http://www.graffiti.inbministry.in) where Graffiti were invited from participants on various flagship programmes of the Government.

     

    The competition was open for a fortnight from, 1 – 14 January, 2016. The winners of the contest were provided a unique opportunity to witness the Republic Day Parade, 2016 at New Delhi. The travel and accommodation arrangements of all these winners were sponsored by the I&B Ministry.

     

    For the Graffiti wall, the themes were Start Up India, Stand Up India; Digital Empowerment; Entrepreneurs of Young India; Skilled India, Powerful India; Make In India; Financial Security to All and Housing For All. The graffiti contest received as many as 419 entries across all themes.

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.

  • “Something is technically wrong” with Twitter, yet again

    “Something is technically wrong” with Twitter, yet again

    MUMBAI: One of the most visited and used social media websites – Twitter, has faced a technical issue yet again this week. Similar issues have been noted over the last few days too.

    Some users have been facing problems with the portal both on mobile and the web.

    On visiting the website from the desktop, some users were greeted with the message, “Something is technically wrong. Thanks for noticing – we’re going to fix it up and have things back to normal soon.”

    This interruption from the popular microblogging site is expected to affect people across the globe who rely on Twitter for both business and pleasure.

    Officials from Twitter India have confirmed about the global technical outage.

    Due to these technical difficulties, platforms such as tweetdeck have also been affected. However, official quote or confirmation about the same has not been received.

    The technical issue went around for a span of almost 2 hours starting from 2:15 pm and was finally resolved at 4:05 pm.

  • Twitterati become speed breakers as Twitter mulls 10K character limit

    Twitterati become speed breakers as Twitter mulls 10K character limit

    MUMBAI: The line between news and views are broadening with time. Spontaneity is inclining thick and fast towards social media with Twitter leading the race while views and opinions are filling television sets. If we take the recent earthquake in North East India for example, the news broke instantaneously on Twitter and even the Richter scale measurement was first revealed on the micro blogging website. Traditional media took more than two hours to put the first ticker on as the natural calamity struck the territories in the wee hours of the morning. The story was quite similar when former president of India APJ Abdul Kalam collapsed at a gathering and later breathed his last.

    If reports are to be believed then Twitter CEO Jack Dorsey is planning to take the micro blogging social media platform’s character limit to a whopping 10,000 from 140. Of the 10,000 characters 140 of them will be visible as a tweet and rest will be a part of a story, which can be accessed after clicking on the ‘show more’ option.

    This is speculatively done to stay in par with rivals and is likely to be implemented by March this year. Facebook has instant article, a feature which at this stage is not available for all users. This feature enables user to write article and publish it in a story format. LinkedIn also has a similar facility with Pulse where one can publish their creative pieces. The facility though is an encouraging one for the writers and critics who prophesize with their words but Twitteratis are leaving no stone unturned to let Dorsey and his team know that they are totally against it by posting photographs like the ones given below:

    “I am a fan of Twitter because it keeps my top floor busy. Compressing and expressing is the panache of the platform. Now I fear that I might just lose the flare to rambling. People can articulate more in terms of number of characters now but yes the magic is in bits and bytes,” said a senior journalist.

    Millions of tweets have made Twitter 10K trend globally with most of the tweets signifying reservations against the concept. Now it remains to be seen if the flood of tweets make team Twitter change their decision or not.