NEW DELHI: A song dedicated to the nation on the theme of ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’ (My country is changing, moving ahead) has released to mark the second anniversary of the Narendra Modi government.
The song was first released by the Prime Minister on his twitter handle and is available here https://soundcloud.com/narendramodi/mera-desh-badal-raha-hai-aage-badh-raha-hai.
The lyric of the 2:49 minute song is about various projects initiated by the National Democratic Alliance government. The song mentions government schemes like Jan Dhan Yojana, Beti Bacho, Beti Padhao and Fasal Beema Yojana to show how they have brought an improvement in the condition of the people.
Adman Piyush Pandey was also involved in production of the song.
There are plans to launch a video of the song, which is currently available only on audio.
The tweet in Hindi said ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’
#TransformingIndia”मेरा देश बदल रहा है…आगे बढ़ रहा है”
NEW DELHI: A song dedicated to the nation on the theme of ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’ (My country is changing, moving ahead) has released to mark the second anniversary of the Narendra Modi government.
The song was first released by the Prime Minister on his twitter handle and is available here https://soundcloud.com/narendramodi/mera-desh-badal-raha-hai-aage-badh-raha-hai.
The lyric of the 2:49 minute song is about various projects initiated by the National Democratic Alliance government. The song mentions government schemes like Jan Dhan Yojana, Beti Bacho, Beti Padhao and Fasal Beema Yojana to show how they have brought an improvement in the condition of the people.
Adman Piyush Pandey was also involved in production of the song.
There are plans to launch a video of the song, which is currently available only on audio.
The tweet in Hindi said ‘Mera Desh Badal Rahaa, Agey Bardh Rahaa Hai’
#TransformingIndia”मेरा देश बदल रहा है…आगे बढ़ रहा है”
MUMBAI: Come a new Indian Premiere League season and every sponsor and brand associate is ready to go all guns blazing and make the best out of every penny they have invested in this magnum opus of a cricketing tournament.
According to reports, somewhere between Rs 1000 crore to Rs 1,200 crore is being spent on advertising and sponsorship this IPL season. With over 80 sponsors riding on, there is no doubt that the campaign space surrounding IPL 9 is nothing short of war zone. To cut above the noise, brands are looking to digital media to allow them to be innovative with their brand communication. Having a branding presence on the jersey or standing out with on ground sponsorship is no longer enough to feel reassured at your marketing efforts, unless it is packaged effectively with online engagement with IPL fans, because 70 per cent fans bring their mobile devices to share in stadia experiences and 46 percent mobile internet users search for sporting events and news (Source: ESP Properties- SportzPower Report 2016).
Therefore social media platforms such as Facebook, Twitter and Instagram are playing a major role in leveraging the brand’s online presence this IPL season. At the same time, thanks to IPL, the over conversations and user engagements on these social media platforms have also increased manifold.
“After a successful partnership at the previous IPL edition where more than 29 million (2.9 crore) people engaged on Facebook, for the first time this season IPL, fans can support their favourite teams by adding exclusive frames – something that fans have already done more that 7.5 million (75 lakh) times so far. People will also have an opportunity to express their support through exciting features like dedicated prompts featuring an all new custom icon to let their friends know they’re watching the game. With Facebook Live fans are able to get closer to the action than ever before and on match days fans can watch videos and see images directly from the stadium and relive key moments from the IPL Facebook page and Instagram accounts,” shared Facebook India sports — strategic partner development head Asha Thacker.
Twitter is the other social media giant that is driving the brands’ digital presence this IPL. YouTube, on the other hand, redefines the experience of watching and enjoying IPL through live chat making it more social and further integrating it with Google+.
To keep their fans engaged popular cricket stars such as Virat Kohli and Yuvraj Sigh are also actively present on social media, driving the fanfare. As per data collected from Instagram, Top Players on Instagram were Virat Kolhi with 3 million impressions (30 lakh), followed by AB de Villiers and Yuvraj Singh with 1 million (10 lakh) impression each. When it came to Facebook, the most popular player is Virat Kolhi, with Yuvraj Singh on the second spot and Rohit Sharma as third.
Unlike last few seasons of IPL, it isn’t the title sponsor that is making the most impressions on social media during IPL season 9 till now, but Vodafone, which is stealing the online show with its aggressive digital marketing. According to Maxus’ MESH data, Vodafone continues to be at the number one spot with its new ‘Super Dad’ spot that promotes SuperNet. It was the most talked about ad in between 30th April and 6 May with a clear lead from the rest of the contenders when it comes to driving online presence. Its hashtags #hakkeBakke and #besuper hashtag got attention on Twitter, too.
The brand has also launched the SuperFan contest which it is promoting through a dedicated microsite. Using Facebook to its advantage, Vodafone has launched several Facebook only content on its pages, where winners of the contest can share their ‘Superfan Life’ photos and videos.
Title sponsor Vivo has its own innovative way to grab the attention of the netizens. Riding on the popular culture of betting and predictions amongst cricket fans, the Chinese technology giant has started an interactive website VIVO Power Play that allows users to predict winners of every match. The brand is heavily promoting its ‘gaming’ platform through Twitter, Facebook and other social media platforms.
Moreover the brand’s recently launched campaign Ek India Happywalla also garnered huge traction through social media making it the second most talked about campaign between April 30 and 6 May.
Apart from VIVO, several other mobile manufacturers are also using the IPL fanfare to their advantage to gain visibility in the market. A good example is Chinese manufacturer Oppo that has done an excellent job in marketing its new product, with the #OppoCameraPhone becoming the third most talked about campaign on the social media.
United Breweries’ flagship alco beverage brand Kingfisher has also ensured a strong presence this IPL season by signing deals with multiple teams.
In the two and a half weeks since the beginning of the season, Kingfisher has already integrated the use of Boomerang & MSQRD apps. Users have created their own content through these apps as responses to calls-to-action from the brand, which were then amplified through brand social handles. The annual brand cricket TVC, which has taken on an iconic status thanks to the Oo La La La Le O jingle, is pushed out to a focused target group through precise targeting and planning, making sure the #UnitedByGoodTimes message reaches a relevant audience.
“Our association with Facebook is deeper and wider than ever before. Newer younger consumers are looking for compelling narratives, smarter technology and disruptive messaging. Not only are they digitally enabled, they are also mobile first. Kingfisher and Facebook have come together to address precisely this consumer behaviour over the biggest and most loved sporting event in India, cricket. Kingfisher fans can look forward to ‘’Money can’t buy’’ experiences on Facebook,” shared United Breweries, SVP Marketing, Samar Singh Sheikhawat.
Not just the eCommerce and digitally inclined brands like Kingfisher which focus on youth, but several FMCG brands like associate sponsor of Rising Pune Supergiants, Cargill Foods India, has joined the digital marketing bandwagon this season with their association with the sporting league.
“We have initiated several promotions on digital platforms to engage with our consumers and with the trade community. The Gemini Facebook page has a lot of content on the IPL season. We have also done activation for Cargill employees, wherein players’ cut-outs are placed at multiple locations in our offices. People can click pictures and share the same on their social network by tagging the Gemini page and stand a chance to win prizes. Apart from this, we are also running a recipe contest on our Facebook and YouTube pages. The winning entry will get a chance to make the Pune team members taste their recipe,” said Cargill Foods India CMO Neelima Burra.
Brand IPL has itself maintained a strong presence on social networks this season. Between April 7 to April 20, Facebook witnessed 8 million (80 lakh) Profile Frames being used as this is also the first time this season IPL Fans can support their favourite teams by adding exclusive frames. Moreover 14.2 million (1.42 crore) people generated 111 million (11.1 crore) interactions around the Indian Premier League.
MUMBAI: Come a new Indian Premiere League season and every sponsor and brand associate is ready to go all guns blazing and make the best out of every penny they have invested in this magnum opus of a cricketing tournament.
According to reports, somewhere between Rs 1000 crore to Rs 1,200 crore is being spent on advertising and sponsorship this IPL season. With over 80 sponsors riding on, there is no doubt that the campaign space surrounding IPL 9 is nothing short of war zone. To cut above the noise, brands are looking to digital media to allow them to be innovative with their brand communication. Having a branding presence on the jersey or standing out with on ground sponsorship is no longer enough to feel reassured at your marketing efforts, unless it is packaged effectively with online engagement with IPL fans, because 70 per cent fans bring their mobile devices to share in stadia experiences and 46 percent mobile internet users search for sporting events and news (Source: ESP Properties- SportzPower Report 2016).
Therefore social media platforms such as Facebook, Twitter and Instagram are playing a major role in leveraging the brand’s online presence this IPL season. At the same time, thanks to IPL, the over conversations and user engagements on these social media platforms have also increased manifold.
“After a successful partnership at the previous IPL edition where more than 29 million (2.9 crore) people engaged on Facebook, for the first time this season IPL, fans can support their favourite teams by adding exclusive frames – something that fans have already done more that 7.5 million (75 lakh) times so far. People will also have an opportunity to express their support through exciting features like dedicated prompts featuring an all new custom icon to let their friends know they’re watching the game. With Facebook Live fans are able to get closer to the action than ever before and on match days fans can watch videos and see images directly from the stadium and relive key moments from the IPL Facebook page and Instagram accounts,” shared Facebook India sports — strategic partner development head Asha Thacker.
Twitter is the other social media giant that is driving the brands’ digital presence this IPL. YouTube, on the other hand, redefines the experience of watching and enjoying IPL through live chat making it more social and further integrating it with Google+.
To keep their fans engaged popular cricket stars such as Virat Kohli and Yuvraj Sigh are also actively present on social media, driving the fanfare. As per data collected from Instagram, Top Players on Instagram were Virat Kolhi with 3 million impressions (30 lakh), followed by AB de Villiers and Yuvraj Singh with 1 million (10 lakh) impression each. When it came to Facebook, the most popular player is Virat Kolhi, with Yuvraj Singh on the second spot and Rohit Sharma as third.
Unlike last few seasons of IPL, it isn’t the title sponsor that is making the most impressions on social media during IPL season 9 till now, but Vodafone, which is stealing the online show with its aggressive digital marketing. According to Maxus’ MESH data, Vodafone continues to be at the number one spot with its new ‘Super Dad’ spot that promotes SuperNet. It was the most talked about ad in between 30th April and 6 May with a clear lead from the rest of the contenders when it comes to driving online presence. Its hashtags #hakkeBakke and #besuper hashtag got attention on Twitter, too.
The brand has also launched the SuperFan contest which it is promoting through a dedicated microsite. Using Facebook to its advantage, Vodafone has launched several Facebook only content on its pages, where winners of the contest can share their ‘Superfan Life’ photos and videos.
Title sponsor Vivo has its own innovative way to grab the attention of the netizens. Riding on the popular culture of betting and predictions amongst cricket fans, the Chinese technology giant has started an interactive website VIVO Power Play that allows users to predict winners of every match. The brand is heavily promoting its ‘gaming’ platform through Twitter, Facebook and other social media platforms.
Moreover the brand’s recently launched campaign Ek India Happywalla also garnered huge traction through social media making it the second most talked about campaign between April 30 and 6 May.
Apart from VIVO, several other mobile manufacturers are also using the IPL fanfare to their advantage to gain visibility in the market. A good example is Chinese manufacturer Oppo that has done an excellent job in marketing its new product, with the #OppoCameraPhone becoming the third most talked about campaign on the social media.
United Breweries’ flagship alco beverage brand Kingfisher has also ensured a strong presence this IPL season by signing deals with multiple teams.
In the two and a half weeks since the beginning of the season, Kingfisher has already integrated the use of Boomerang & MSQRD apps. Users have created their own content through these apps as responses to calls-to-action from the brand, which were then amplified through brand social handles. The annual brand cricket TVC, which has taken on an iconic status thanks to the Oo La La La Le O jingle, is pushed out to a focused target group through precise targeting and planning, making sure the #UnitedByGoodTimes message reaches a relevant audience.
“Our association with Facebook is deeper and wider than ever before. Newer younger consumers are looking for compelling narratives, smarter technology and disruptive messaging. Not only are they digitally enabled, they are also mobile first. Kingfisher and Facebook have come together to address precisely this consumer behaviour over the biggest and most loved sporting event in India, cricket. Kingfisher fans can look forward to ‘’Money can’t buy’’ experiences on Facebook,” shared United Breweries, SVP Marketing, Samar Singh Sheikhawat.
Not just the eCommerce and digitally inclined brands like Kingfisher which focus on youth, but several FMCG brands like associate sponsor of Rising Pune Supergiants, Cargill Foods India, has joined the digital marketing bandwagon this season with their association with the sporting league.
“We have initiated several promotions on digital platforms to engage with our consumers and with the trade community. The Gemini Facebook page has a lot of content on the IPL season. We have also done activation for Cargill employees, wherein players’ cut-outs are placed at multiple locations in our offices. People can click pictures and share the same on their social network by tagging the Gemini page and stand a chance to win prizes. Apart from this, we are also running a recipe contest on our Facebook and YouTube pages. The winning entry will get a chance to make the Pune team members taste their recipe,” said Cargill Foods India CMO Neelima Burra.
Brand IPL has itself maintained a strong presence on social networks this season. Between April 7 to April 20, Facebook witnessed 8 million (80 lakh) Profile Frames being used as this is also the first time this season IPL Fans can support their favourite teams by adding exclusive frames. Moreover 14.2 million (1.42 crore) people generated 111 million (11.1 crore) interactions around the Indian Premier League.
MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.
Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.
#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.
“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”
The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.
Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.
Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.
Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.
Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.
While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.
#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.
MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.
Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.
#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.
“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”
The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.
Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.
Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.
Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.
Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.
While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.
#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.
MUMBAI: Indiantelevision got in touch with Rajdeep Sardesai for clarifications regarding his exit from online social networking site Twitter. The popular news anchor explained, “There are multiple reasons behind doing this. I think my account has been hacked. Why will I put such negative and harsh comments about myself on social media? For now, I am on a Twitter detox mode. Let my company decide if I should operate through our official handle or wait for some time for further clarifications. I have already sent a complaint to Twitter and have requested it to look at this”.
On Saturday afternoon at around 3:19 pm Sardesai alleged that his Twitter account had been hacked by someone. He tweeted, “How low will some people now stoop to? Hack my account? Put out false messages? When will this end? Time to disable account. Enough is enough”.
The veteran journalist has often complained that he and his wife Sagarika Ghosh are constantly harassed by Twitter trolls, whenever they post their opinions against any political party or the government.
MUMBAI: Indiantelevision got in touch with Rajdeep Sardesai for clarifications regarding his exit from online social networking site Twitter. The popular news anchor explained, “There are multiple reasons behind doing this. I think my account has been hacked. Why will I put such negative and harsh comments about myself on social media? For now, I am on a Twitter detox mode. Let my company decide if I should operate through our official handle or wait for some time for further clarifications. I have already sent a complaint to Twitter and have requested it to look at this”.
On Saturday afternoon at around 3:19 pm Sardesai alleged that his Twitter account had been hacked by someone. He tweeted, “How low will some people now stoop to? Hack my account? Put out false messages? When will this end? Time to disable account. Enough is enough”.
The veteran journalist has often complained that he and his wife Sagarika Ghosh are constantly harassed by Twitter trolls, whenever they post their opinions against any political party or the government.
BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 56.8 per cent year-on year (YoY)for the first quarter ended 31 March 2016 (Q1-2016, current quarter) at $5,201 million as compared to $3,317 million in Q1-2015. Advertisement revenue growth in percentage terms was led by the US and Canada (64.3 per cent growth) and the A-Pac (62 per cent growth) regions. Ad revenue share by geography in Q1-2016 was: US and Canada – 50.3 per cent); Europe – 24.4 per cent; A-Pac – 16.3 per cent), and the rest of the world (ROW) – 9 per cent.
Facebook reported 51.9 percent growth in total revenue at $5,382 million as compared to $3,543 million in the corresponding quarter of the previous year.The social media giant’s GAAP income in Q1-2016 almost tripled (by 2.95 times) year-on-year (YoY) to $1,510 million, as compared to $512 million in Q1-2015. Non-GAAP income in the current quarter was 87.5 per cent higher YoY at $2,229 million as compared to $1,189 million.
Growth in revenue in percentage terms was also led by growth from the US and Canada (57.6 per cent growth) and the A-Pac (59 per cent YoY growth) geographical regions. A major share of Facebook’s revenue (50.9 per cent) came from the US and Canada region, while the A-Pac regioncontributed 16 per cent to revenue in Q1-2016. Europe’s contribution to Facebook revenue was 24.3 per cent and ROW contributed 8.8 per cent in Q1-2016.
Historical numbers suggest that Facebook’s revenue in Q1 is the lowest for the year, with revenue peaking in Q4. Hence, revenue increase for the year 2016 should be substantial, considering that the company has also launched new revenue generating products.
“We had a great start to the year,” said Facebook founder and CEOMark Zuckerberg. “We’re focused on our 10 yearroadmap to give everyone in the world the power to share anything they want with anyone.”
Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.
It is evident from Fig 2 below that the share of revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining.
Facebook’s daily average users (DAU) increased 16.5 per cent YoY in the current quarter to 1,090 million as compared to 936 million in Q1-2015. For the current quarter A-Pac (21.9 per cent YoY growth) and the ROW (21.9 per cent YOY growth) regions lead DAU growth in percentage terms. In Q1-2016 DAU from US and Canada grew by 16.5 per cent YoY, while Europe DAU grew 7.5 per cent YoY. Please refer to Fig 3 below.
The proportion of people logging on to Facebook on their mobiles has grown to 90.7 per cent in the current quarter as compared to 85.3 per cent in Q1-2015 and 90 per cent in the immediate trailing quarter (Q4-2015).
The curve B in Fig 3 below signifies the ratio of DAUs’ to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs’ to DAUs’. Mobile DAU’s in Q1-2016 have increased 23.9 per cent YoY to 989 million as compared to 798 million in Q1-2015.
ARPU
Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $3.32 in the current quarter as compared to $2.50 in Q1-2015 and $3.73 in Q4-2015. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $12.43 in the current quarter. Corresponding numbers for other regions for Q1-2016 were Europe $3.98; A-Pac1.56; ROW $0.91.
Facebook announcement
Facbook has announced that its board of directors has approved a proposal to amend and restate its existing certificateof incorporation to create a new class of non-voting capital stock, known as the class C capital stock. If the proposal isapproved, Facebook intends to issue two shares of class C capital stock as a one-time stock dividend in respect of each outstanding share of its class A and class B common stock. This proposal is designed to create a capital structure thatwill, among other things, allow the company to remain focused on Zuckerberg’s long-term vision for it and to encourageZuckerberg to remain in an active leadership role at Facebook. The adoption of the proposal is subject to the approval Facebook’s stockholders at its 2016 annual meeting of stockholders to be held on June 20, 2016. The record date for thepayment of the class C stock dividend would be set by the board of directors at a later date.
BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 56.8 per cent year-on year (YoY)for the first quarter ended 31 March 2016 (Q1-2016, current quarter) at $5,201 million as compared to $3,317 million in Q1-2015. Advertisement revenue growth in percentage terms was led by the US and Canada (64.3 per cent growth) and the A-Pac (62 per cent growth) regions. Ad revenue share by geography in Q1-2016 was: US and Canada – 50.3 per cent); Europe – 24.4 per cent; A-Pac – 16.3 per cent), and the rest of the world (ROW) – 9 per cent.
Facebook reported 51.9 percent growth in total revenue at $5,382 million as compared to $3,543 million in the corresponding quarter of the previous year.The social media giant’s GAAP income in Q1-2016 almost tripled (by 2.95 times) year-on-year (YoY) to $1,510 million, as compared to $512 million in Q1-2015. Non-GAAP income in the current quarter was 87.5 per cent higher YoY at $2,229 million as compared to $1,189 million.
Growth in revenue in percentage terms was also led by growth from the US and Canada (57.6 per cent growth) and the A-Pac (59 per cent YoY growth) geographical regions. A major share of Facebook’s revenue (50.9 per cent) came from the US and Canada region, while the A-Pac regioncontributed 16 per cent to revenue in Q1-2016. Europe’s contribution to Facebook revenue was 24.3 per cent and ROW contributed 8.8 per cent in Q1-2016.
Historical numbers suggest that Facebook’s revenue in Q1 is the lowest for the year, with revenue peaking in Q4. Hence, revenue increase for the year 2016 should be substantial, considering that the company has also launched new revenue generating products.
“We had a great start to the year,” said Facebook founder and CEOMark Zuckerberg. “We’re focused on our 10 yearroadmap to give everyone in the world the power to share anything they want with anyone.”
Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.
It is evident from Fig 2 below that the share of revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining.
Facebook’s daily average users (DAU) increased 16.5 per cent YoY in the current quarter to 1,090 million as compared to 936 million in Q1-2015. For the current quarter A-Pac (21.9 per cent YoY growth) and the ROW (21.9 per cent YOY growth) regions lead DAU growth in percentage terms. In Q1-2016 DAU from US and Canada grew by 16.5 per cent YoY, while Europe DAU grew 7.5 per cent YoY. Please refer to Fig 3 below.
The proportion of people logging on to Facebook on their mobiles has grown to 90.7 per cent in the current quarter as compared to 85.3 per cent in Q1-2015 and 90 per cent in the immediate trailing quarter (Q4-2015).
The curve B in Fig 3 below signifies the ratio of DAUs’ to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs’ to DAUs’. Mobile DAU’s in Q1-2016 have increased 23.9 per cent YoY to 989 million as compared to 798 million in Q1-2015.
ARPU
Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $3.32 in the current quarter as compared to $2.50 in Q1-2015 and $3.73 in Q4-2015. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $12.43 in the current quarter. Corresponding numbers for other regions for Q1-2016 were Europe $3.98; A-Pac1.56; ROW $0.91.
Facebook announcement
Facbook has announced that its board of directors has approved a proposal to amend and restate its existing certificateof incorporation to create a new class of non-voting capital stock, known as the class C capital stock. If the proposal isapproved, Facebook intends to issue two shares of class C capital stock as a one-time stock dividend in respect of each outstanding share of its class A and class B common stock. This proposal is designed to create a capital structure thatwill, among other things, allow the company to remain focused on Zuckerberg’s long-term vision for it and to encourageZuckerberg to remain in an active leadership role at Facebook. The adoption of the proposal is subject to the approval Facebook’s stockholders at its 2016 annual meeting of stockholders to be held on June 20, 2016. The record date for thepayment of the class C stock dividend would be set by the board of directors at a later date.
