ITV

Category: Social Media

  • Kaash a movie on AurDikhao

    Kaash a movie on AurDikhao

    MUMBAI: How many times have we experienced a moment of realisation but have not voiced our opinions due to various reasons? How often have we hoped for different scenarios for various situations? Director Kartik Iyer, associate director Mayank Pushpam Singh and producer and content head Aditya Bhat have come together to launch a short film titled Kaash.

    Starring Ayaz Ahmed, the popular face from Roadies and Jai Santoshi Maa, as a young man named Vikas Verma, who is unconfirmed about his life, his escapades and his fantasies. The movie focusses on men who are nonchalant about their MCP (male chauvinist pig) or frivolous attitude.

    With no brands on board, the movie is already available on the YouTube channel AurDikhao. Targeted at the TV audience as well, this video brings out the perspective of every narrow minded man who has been brought up to believe that men are superior to women.

    “The concept is very much prevalent in society and is out there to be seen. However, we thought of a different take on it by inducing a feeling of Kaash, a moment of realization which every individual might feel but due to whatever reasons, but, just does not voice his/her opinion”, says writer and associate director of the film Mayank Singh.

    The black and white film has a seven and a half minute run. Shot a flat in a day to give the feel of the home of a bachelor with Vikas`s income, the editing took two weeks’ time. With a team of six, the entire movie has been shot using Canon EOS 5D Mark 3 cameras.
    “We believe that short films are a medium to showcase ones talent in the most unique way because you have time constraints yet you depict an entire story of an individual or a subject. We should encourage such talent and help them show the light of day. It also helps in expression of one`s opinion about societal undercurrents”, says Singh.

    The team is also thinking about sending the film to various film festivals and has various themes and concepts lined up for the month with multiple Bollywood and TV celebrities. Other projects are in the pipeline with Harshwardhan Rane, Rajit Kapoor, Mawra Hoccnane, Hanif Hilal, etc.

  • Kaash a movie on AurDikhao

    Kaash a movie on AurDikhao

    MUMBAI: How many times have we experienced a moment of realisation but have not voiced our opinions due to various reasons? How often have we hoped for different scenarios for various situations? Director Kartik Iyer, associate director Mayank Pushpam Singh and producer and content head Aditya Bhat have come together to launch a short film titled Kaash.

    Starring Ayaz Ahmed, the popular face from Roadies and Jai Santoshi Maa, as a young man named Vikas Verma, who is unconfirmed about his life, his escapades and his fantasies. The movie focusses on men who are nonchalant about their MCP (male chauvinist pig) or frivolous attitude.

    With no brands on board, the movie is already available on the YouTube channel AurDikhao. Targeted at the TV audience as well, this video brings out the perspective of every narrow minded man who has been brought up to believe that men are superior to women.

    “The concept is very much prevalent in society and is out there to be seen. However, we thought of a different take on it by inducing a feeling of Kaash, a moment of realization which every individual might feel but due to whatever reasons, but, just does not voice his/her opinion”, says writer and associate director of the film Mayank Singh.

    The black and white film has a seven and a half minute run. Shot a flat in a day to give the feel of the home of a bachelor with Vikas`s income, the editing took two weeks’ time. With a team of six, the entire movie has been shot using Canon EOS 5D Mark 3 cameras.
    “We believe that short films are a medium to showcase ones talent in the most unique way because you have time constraints yet you depict an entire story of an individual or a subject. We should encourage such talent and help them show the light of day. It also helps in expression of one`s opinion about societal undercurrents”, says Singh.

    The team is also thinking about sending the film to various film festivals and has various themes and concepts lined up for the month with multiple Bollywood and TV celebrities. Other projects are in the pipeline with Harshwardhan Rane, Rajit Kapoor, Mawra Hoccnane, Hanif Hilal, etc.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

    MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL through MESH, which is a proprietary tool for data analysis by Maxus India, Pepsi IPL generated almost double the social media buzz in 2015 as compared to Vivo IPL this year. Comparable buzz numbers were 240,164 minions in IPL 2016 and 456,943 mentions in 2015

    The MESH report says that the buzz around #Pepsi IPL 2015 vs # Vivo IPL 2016, Pepsi had generated 47 percent more mentions than this year’s IPL.  Across social media platforms, IPL 2016 crossed 3.1 million (31 lakh) mentions. 

    According to the MESH report in week one of IPL 2016, mentions dropped by 9 percent against IPL 2015. Also in week 2 and week 3 of IPL 2016, the mentions went down by 20 percent and 11 percent respectively, while in week 4 social mentions hiked up by 20 percent. As per the reports, week 5 again witnessed a downfall of 8.1 percent but in week 6 mentions went up again by 3 percent. Week 7 of IPL 2016 was an impressive session. The last week witnessed 74 percent hike in social mentions from IPL 2016. 

    RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad. Virat Kohli with 533128 mentions and AB De Villiers with 229 831 mentions were the most tagged players of IPL 2016.

    When it comes to top IPL and top buzzing sponsors hashtags Vivo ruled the buzz with more than around 2 lakh mentions around #VivoIPL followed by beverages company Kingfisher’s #UnitedByGoodTimes campaign. Gionee was number three with #GioneeKKR getting 100,000 plus mentions while Freecharge’s #LoDoKhatamkaro and Telecom company Vodafone’s #BeSuper campaign clocked 50,000 plus mentions during IPL 2016.

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Celebrities leverage their online brand value with Twitter’s BlueRoom

    Celebrities leverage their online brand value with Twitter’s BlueRoom

    Mumbai: Twitter taught us how to spill our hearts online in just 140 characters and now it is teaching celebrities to do the same through one on one interactions with their fans, The social media giant has finally gone public with its much awaited feature, #BlueRoom. Continuing its service of bringing fans and celebrities together, the platform has introduced Blue Room in India that allows fans to interact with their favourite celebs not only through tweets but in real life as well.

    “The #BlueRoom is a special spot to host interviews, Q&As, performances and more, so you can expect to see a even more of your favourite sports stars, film and TV talent, and music artists direct from the #BlueRoom,” read twitter India’s official blog announcing the launch.

    It’s here! A sneak peek of Twitter India’s #BlueRoom — stay tuned this week as we bring you @video & more…pic.twitter.com/2VrUJpEaQH

    In a world which is ruled by likes, favorites and shares, it is essential for celebrities to keep their online popularity up. Blue Room also gives an opportunity to celebrities to increase their online presence and interact with their fans in a more connected way.

    “Any kind of initiative is good news for celebrities as it puts them directly in accessible range of audiences, which is extremely important in this digital age. Whether it is music album launches or any kind of announcements, we see more and more celebrities choosing social media and other digital platform to relay such informations to their fans. If you are not interacting with your fans through facebook or Twitter you are losing out on a lot of fanbase,” shared popular celebrity management agency CAA Kwan founding partner Indranil Das Blah.

    In terms of brand value as well, it is important for celebrities to maintain their online presence and leverage it with fan engagements. “More and more brands are looking at the digital space for marketing themselves. And therefore naturally looking out for a digital footprint to grow. It helps to have a brand ambassador who has a digital footprint in place already,” pointed out Blah.

    Blue Room may have gone public only now but several actors, musicians, chefs, CEOs and sports stars have already tried out the Blue Room at twitter’s office in India. Actors Kalki Koechlin (@kalkikanmani) and Karan Tacker (@karantacker) kicked off some of the first @video Q&As in the #BlueRoom using #AskKalki and #AskKaran.

    Several excited fans sent out questions to the actress, some even asking her to carry out funny challenges as well:

    Look who’s joining us in the #BlueRoom very shortly! Tweet your questions to #AskKalki & @kalkikanmani will reply https://twitter.com/kalkikanmani/status/735353594875105280 …

  • Facebook’s first corp office in Mumbai, Abhishek Bachchan interacts live with fans

    Facebook’s first corp office in Mumbai, Abhishek Bachchan interacts live with fans

    NEW DELHI: Media Savvy Star Abhishek Bachchan became the first visitor to the India corporate office of Facebook in Mumbai, spending time not merely learning about the services being offered, but interacted with fans in live sessions.

    Facebook, which cliams more than one billion users, opened its office in the commercial business district of Mumbai in BKC (Bandra- Kurla Complex)

    Abhishek entertained guests with his tongue in cheek humour and did the first ever Facebook Live from the new office and – as a Facebook spokesperson put it – had a blast in the process.

    Watch Abhishek interact with fans in the live session here:
    https://www.facebook.com/AbhishekBachchan/videos/430669957057430/
    https://www.facebook.com/AbhishekBachchan/videos/430689863722106/
    https://www.facebook.com/AbhishekBachchan/videos/430680283723064/

    Not only did he participate in the live chat, Bachchan Jr.,also inaugurated a special room at the Facebook office called the Celebrity Room. He was the first Bollywood celebrity to sign on the celebrity wall built in the Facebook office premises for all celebs to pen down their best wishes.

  • Facebook’s first corp office in Mumbai, Abhishek Bachchan interacts live with fans

    Facebook’s first corp office in Mumbai, Abhishek Bachchan interacts live with fans

    NEW DELHI: Media Savvy Star Abhishek Bachchan became the first visitor to the India corporate office of Facebook in Mumbai, spending time not merely learning about the services being offered, but interacted with fans in live sessions.

    Facebook, which cliams more than one billion users, opened its office in the commercial business district of Mumbai in BKC (Bandra- Kurla Complex)

    Abhishek entertained guests with his tongue in cheek humour and did the first ever Facebook Live from the new office and – as a Facebook spokesperson put it – had a blast in the process.

    Watch Abhishek interact with fans in the live session here:
    https://www.facebook.com/AbhishekBachchan/videos/430669957057430/
    https://www.facebook.com/AbhishekBachchan/videos/430689863722106/
    https://www.facebook.com/AbhishekBachchan/videos/430680283723064/

    Not only did he participate in the live chat, Bachchan Jr.,also inaugurated a special room at the Facebook office called the Celebrity Room. He was the first Bollywood celebrity to sign on the celebrity wall built in the Facebook office premises for all celebs to pen down their best wishes.

  • Twitter to simplify its 140 character rule

    Twitter to simplify its 140 character rule

    MUMBAI:  Twitter  is to simplify Tweets in the coming months, making it faster and easier for people to express themselves with more room in their 140-character Tweets. Media attachments, such as photos and videos, will no longer count toward the character limit; @names in reply to Tweets will be removed from the count; and people will now be able to Retweet and Quote Tweet themselves, enabling them to resurface any of their previous Tweets and add new commentary. In addition, any new Tweet beginning with an @name will be seen by all followers.

    “One of the biggest priorities for this year is to refine our product and make it simpler,” said Twitter CEO and cofounder. Jack Dorsey. “We’re focused on making Twitter a whole lot easier and faster. This is what Twitter is great at – what’s happening now, live conversation and the simplicity that we started the service with.”

    “We’re not giving up on the idea of Twitter being in the moment. That concept of brevity, speed and live conversation – being able to think of something and put it out to the world instantly – that’s what’s most important,” added Dorsey. “We’re always going to look for opportunities to make Tweets a lot more expressive, and enable people to say what they want to say. As long as things are fast, easy, simple and expressive, we’re going to look at what we can do to make Twitter a better experience.”

    Earlier this year, Twitter announced changes to its timeline, enabling people to get back to live as quickly as possible while still making sure they didn’t miss important Tweets while they were away. The reaction to the enhanced timeline has been positive with less than two percent of people opting out, and has increased engagement from people on Twitter with significantly more Tweets, Retweets, Replies and Likes.

    Additionally, improvements were made this year to the process of signing up new people on Twitter, helping them find new accounts by topic, location and people. This new on-boarding flow has resulted in dramatic increases in Follows, up 48 percent, and Mutual Follows, up 56 percent, on average across both iOS and Android OS. Mutual Follows are important because it’s two people who recognize each other, talk to each other and give each other feedback. That’s critical for new engagement and usage.

  • Twitter to simplify its 140 character rule

    Twitter to simplify its 140 character rule

    MUMBAI:  Twitter  is to simplify Tweets in the coming months, making it faster and easier for people to express themselves with more room in their 140-character Tweets. Media attachments, such as photos and videos, will no longer count toward the character limit; @names in reply to Tweets will be removed from the count; and people will now be able to Retweet and Quote Tweet themselves, enabling them to resurface any of their previous Tweets and add new commentary. In addition, any new Tweet beginning with an @name will be seen by all followers.

    “One of the biggest priorities for this year is to refine our product and make it simpler,” said Twitter CEO and cofounder. Jack Dorsey. “We’re focused on making Twitter a whole lot easier and faster. This is what Twitter is great at – what’s happening now, live conversation and the simplicity that we started the service with.”

    “We’re not giving up on the idea of Twitter being in the moment. That concept of brevity, speed and live conversation – being able to think of something and put it out to the world instantly – that’s what’s most important,” added Dorsey. “We’re always going to look for opportunities to make Tweets a lot more expressive, and enable people to say what they want to say. As long as things are fast, easy, simple and expressive, we’re going to look at what we can do to make Twitter a better experience.”

    Earlier this year, Twitter announced changes to its timeline, enabling people to get back to live as quickly as possible while still making sure they didn’t miss important Tweets while they were away. The reaction to the enhanced timeline has been positive with less than two percent of people opting out, and has increased engagement from people on Twitter with significantly more Tweets, Retweets, Replies and Likes.

    Additionally, improvements were made this year to the process of signing up new people on Twitter, helping them find new accounts by topic, location and people. This new on-boarding flow has resulted in dramatic increases in Follows, up 48 percent, and Mutual Follows, up 56 percent, on average across both iOS and Android OS. Mutual Follows are important because it’s two people who recognize each other, talk to each other and give each other feedback. That’s critical for new engagement and usage.