ITV

Category: Social Media

  • After Facebook and YouTube, now Twitter to host Live videos

    After Facebook and YouTube, now Twitter to host Live videos

    MUMBAI: Twitter today announced that its users can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience – all through a Tweet.

    “We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter,” said Periscope CEO Kayvon Beykpour. “Twitter’s already the place where people go to see what’s happening. With this update, anyone can now broadcast what’s happening live.”

    Members of the audience within a live video on Twitter can interact with the broadcaster by commenting and sending hearts to show their support. Tweets that contain live video can be Retweeted, liked, and shared anywhere that people can share a Tweet.

    Anyone on Twitter can now create and Tweet live video with the latest Android and iOS updates.

    Updates :

    • You do not need to download Periscope to go live on Twitter with this update. You can go live straight from Twitter.
    • The feature is not available to India only – this is global for everyone on iOS and Android as of today and rolling out during the next 24 hours.
    • Periscope was the first to popularize live video and you’ve been able to view live video in Twitter since January. This update brings the creation and engagement aspects of live video into Twitter natively.

  • After Facebook and YouTube, now Twitter to host Live videos

    After Facebook and YouTube, now Twitter to host Live videos

    MUMBAI: Twitter today announced that its users can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience – all through a Tweet.

    “We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter,” said Periscope CEO Kayvon Beykpour. “Twitter’s already the place where people go to see what’s happening. With this update, anyone can now broadcast what’s happening live.”

    Members of the audience within a live video on Twitter can interact with the broadcaster by commenting and sending hearts to show their support. Tweets that contain live video can be Retweeted, liked, and shared anywhere that people can share a Tweet.

    Anyone on Twitter can now create and Tweet live video with the latest Android and iOS updates.

    Updates :

    • You do not need to download Periscope to go live on Twitter with this update. You can go live straight from Twitter.
    • The feature is not available to India only – this is global for everyone on iOS and Android as of today and rolling out during the next 24 hours.
    • Periscope was the first to popularize live video and you’ve been able to view live video in Twitter since January. This update brings the creation and engagement aspects of live video into Twitter natively.

  • Google’s Pulkit Trivedi joins Facebook as industry director

    Google’s Pulkit Trivedi joins Facebook as industry director

    MUMBAI: Facebook has appointed Pulkit Trivedi as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals, where he will lead in building and maintaining strategic relationships with clients in the country.

    Trivedi, an MBA from BITS Mesra, comes to Facebook with over 18 years of extensive industry experience covering Sales, Business Development & Partnerships for Indian and multinational technology companies such as Google, Intel, Microsoft, IBM and HCL. Most recently, Pulkit held the position of Head of Industry, eCommerce at Google India and was with the company since April 2012. He was responsible for driving a large business for Google India.

    “We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well proven business professional who along with our teams will strengthen our ability to deliver personalized marketing at scale to clients in India.”said Facebook India MD Umang Bedi.

    “Really excited to have joined Facebook as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals. I’m looking forward to working closely with some of the best talents and making an impact at Facebook. The welcome has been grand – Thanks Umang and team,” Trivedi wrote earlier on his FB wall.

  • Google’s Pulkit Trivedi joins Facebook as industry director

    Google’s Pulkit Trivedi joins Facebook as industry director

    MUMBAI: Facebook has appointed Pulkit Trivedi as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals, where he will lead in building and maintaining strategic relationships with clients in the country.

    Trivedi, an MBA from BITS Mesra, comes to Facebook with over 18 years of extensive industry experience covering Sales, Business Development & Partnerships for Indian and multinational technology companies such as Google, Intel, Microsoft, IBM and HCL. Most recently, Pulkit held the position of Head of Industry, eCommerce at Google India and was with the company since April 2012. He was responsible for driving a large business for Google India.

    “We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well proven business professional who along with our teams will strengthen our ability to deliver personalized marketing at scale to clients in India.”said Facebook India MD Umang Bedi.

    “Really excited to have joined Facebook as Industry Director for e-Commerce, Retail, Travel and Financial Services verticals. I’m looking forward to working closely with some of the best talents and making an impact at Facebook. The welcome has been grand – Thanks Umang and team,” Trivedi wrote earlier on his FB wall.

  • 2016’s top moments on Facebook

    2016’s top moments on Facebook

    MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

    The methodology to determine the top trenders is simple. The top 10 moments of this year’s Year in Review were measured by how frequently a topic was mentioned in Facebook posts made between 1 January and 27 November, 2016. To put this list together, mentions were analyzed in an aggregated, ‘anonymised’ way and then ranked to create a snapshot of the year on Facebook. The top 10 Live videos were measured by total cumulative views.

    While across the world, US Presidential Election, Brazil’s politics and Pokemon Go ruled conversations, in India, things were mostly festive this year with the top trending topic in the country being ‘Diwali’ followed by what Indian follow religiously ‘Cricket’. Uri Attacks and surgical strikes were the third most talked about topic on FB, given its grave significance, in the backdrop of the current nationalistic wave. Here is the full list.

    Top 10 most talked about topics from India in 2016 on Facebook:

    1. Diwali
    2. Cricket
    3. Uri attacks and surgical attacks
    4. Mahendra Singh Dhoni (Movie)
    5. Hardwell (India Tour)
    6. Priyanka Chopra
    7. Rio Olympics
    8. Pokemon Go
    9. Pathankot
    10. iPhone 7 launch

    Global Top Moments on Facebook

    1. US Presidential Election
    2. Brazilian Politics
    3. Pokemon Go
    4. Black Lives Matter
    5. Rodrigo Duterte & Philippine Presidential Election
    6. Olympics
    7. Brexit
    8. Super Bowl
    9. David Bowie
    10. Muhammad Ali

    This year was also the first time Facebook had introduced its live video options, and thus the top live videos warrant its own list.

    Top 10 live videos on Facebook from India:

    https://www.facebook.com/ajaz.qamer/videos/1769859169954467/
    https://www.facebook.com/sonakshisinhaofficial/videos/10154155457904701/
    https://www.facebook.com/AmitabhBachchan/videos/1440239589343159/
    https://www.facebook.com/IamSRK/videos/1660059270686996/
    https://www.facebook.com/aajtak/videos/10154902993692580/
    https://www.facebook.com/KajolDevgan/videos/1756974501230484/
    https://www.facebook.com/BollywoodTabloidOfficial/videos/1183974758358529/
    https://www.facebook.com/aajtak/videos/10154980331897580/
    https://www.facebook.com/AAPkaArvind/videos/1129804343783728/
    https://www.facebook.com/AjayDevgn/videos/1067612059943103/

    Top 10 global live videos:

    1. Candace Payne, Chewbacca Mom
    2. Ted Yoder, Soundscapes
    3. Buzzfeed, Countdown to the next presidential election
    4. Atlanta Buzz, People are lining up to hug police officers in Dallas
    5. NBC News, Election results
    6. Under the Hood, Video of a truck completely carved out of wood
    7. Viral Thread, Population count from US to CA
    8. CNN, Election results on Empire State building
    9. Dena Blizzard, Pokemon Go for moms ”Chardonnay Go”
    10. Super Deluxe, Election map

  • 2016’s top moments on Facebook

    2016’s top moments on Facebook

    MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

    The methodology to determine the top trenders is simple. The top 10 moments of this year’s Year in Review were measured by how frequently a topic was mentioned in Facebook posts made between 1 January and 27 November, 2016. To put this list together, mentions were analyzed in an aggregated, ‘anonymised’ way and then ranked to create a snapshot of the year on Facebook. The top 10 Live videos were measured by total cumulative views.

    While across the world, US Presidential Election, Brazil’s politics and Pokemon Go ruled conversations, in India, things were mostly festive this year with the top trending topic in the country being ‘Diwali’ followed by what Indian follow religiously ‘Cricket’. Uri Attacks and surgical strikes were the third most talked about topic on FB, given its grave significance, in the backdrop of the current nationalistic wave. Here is the full list.

    Top 10 most talked about topics from India in 2016 on Facebook:

    1. Diwali
    2. Cricket
    3. Uri attacks and surgical attacks
    4. Mahendra Singh Dhoni (Movie)
    5. Hardwell (India Tour)
    6. Priyanka Chopra
    7. Rio Olympics
    8. Pokemon Go
    9. Pathankot
    10. iPhone 7 launch

    Global Top Moments on Facebook

    1. US Presidential Election
    2. Brazilian Politics
    3. Pokemon Go
    4. Black Lives Matter
    5. Rodrigo Duterte & Philippine Presidential Election
    6. Olympics
    7. Brexit
    8. Super Bowl
    9. David Bowie
    10. Muhammad Ali

    This year was also the first time Facebook had introduced its live video options, and thus the top live videos warrant its own list.

    Top 10 live videos on Facebook from India:

    https://www.facebook.com/ajaz.qamer/videos/1769859169954467/
    https://www.facebook.com/sonakshisinhaofficial/videos/10154155457904701/
    https://www.facebook.com/AmitabhBachchan/videos/1440239589343159/
    https://www.facebook.com/IamSRK/videos/1660059270686996/
    https://www.facebook.com/aajtak/videos/10154902993692580/
    https://www.facebook.com/KajolDevgan/videos/1756974501230484/
    https://www.facebook.com/BollywoodTabloidOfficial/videos/1183974758358529/
    https://www.facebook.com/aajtak/videos/10154980331897580/
    https://www.facebook.com/AAPkaArvind/videos/1129804343783728/
    https://www.facebook.com/AjayDevgn/videos/1067612059943103/

    Top 10 global live videos:

    1. Candace Payne, Chewbacca Mom
    2. Ted Yoder, Soundscapes
    3. Buzzfeed, Countdown to the next presidential election
    4. Atlanta Buzz, People are lining up to hug police officers in Dallas
    5. NBC News, Election results
    6. Under the Hood, Video of a truck completely carved out of wood
    7. Viral Thread, Population count from US to CA
    8. CNN, Election results on Empire State building
    9. Dena Blizzard, Pokemon Go for moms ”Chardonnay Go”
    10. Super Deluxe, Election map

  • #YouTubeRewind: Celebrating what India watched & shared

    #YouTubeRewind: Celebrating what India watched & shared

    MUMBAI: 2016 was the year when sidekick became the superhero – yes you guessed it right – Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the GPS chip in the new 2000 rupees note.

    As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.

    This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.

    We’re excited to announce the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.

    Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to  watch the funny, insightful, entertaining content they create/ upload, a blog posted by YouTube head of entertainment partnerships Satya Raghavan, stated.

    Top trending videos:

    The Kapil Sharma Show: Sultan

    The Voice India Kids: Ayat Shaikh

    Crime Patrol Dial 100: Andhkaar

    Complete truth of Rs 2000 notes with a chip embedded in it

    TVF: Truth or Dare with Dad

    TVF’s Permanent Roommates: The Parents

    AIB : Honest Bars & Restaurants

    Life Sahi Hai:  The Maid

    How Shah Rukh Khan Became The FAN – Gaurav

    AIB Diwas:  Zakir Khan

    In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and ‘kar gayi chull’ and baby ‘ko base pasand hai’ taking the next slots. 

    Top music videos:

    Kala Chashma:  Baar Baar Dekho

    Kar Gayi Chull: Kapoor & Sons

    Baby Ko Bass Pasand Hai:  Sultan

    Bulleya: Ae Dil Hai Mushkil

    Cham Cham: Baaghi

    GF BF: T-Series

    Hua hain Aaj Pehli Baar: Sanam Re

    Ae Dil Hai Mushkil

    Jabra:Fan

    The Breakup Song: Ae Dil Hai Mushkil

    In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.

    Top movie trailers:

    Kabali Tamil Movie

    Dangal

    Sultan

    M.S.Dhoni – The Untold Story

    Shivaay

    Befikre

    Ae Dil Hai Mushkil

    Fan

    Baaghi

    Dishoom

    From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.

    Most viewed ads:

    Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula

    Ranveer Ching Returns

    Amazon #ApniDukaan

    Doublemint #StartSomethingFresh

    Ola Micro Stories

    Bajaj V – The Invincible

    Makemytrip #BefikarBookKar – Taxi

    #NothingDirty Anthem ft. Badshah

    Amazon#MomBeAGirlAgain

    Samsung Galaxy S7 and S7 Edge

  • #YouTubeRewind: Celebrating what India watched & shared

    #YouTubeRewind: Celebrating what India watched & shared

    MUMBAI: 2016 was the year when sidekick became the superhero – yes you guessed it right – Kabali ruled the charts to become top trending movie trailer. Kapil Sharma show featuring Salman Khan got company from our very own YouTube stars of The Viral Fever playing truth or dare with dad and All India Bakchod’s honest portrayal of bars and restaurants as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the GPS chip in the new 2000 rupees note.

    As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.

    This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.

    We’re excited to announce the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.

    Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to  watch the funny, insightful, entertaining content they create/ upload, a blog posted by YouTube head of entertainment partnerships Satya Raghavan, stated.

    Top trending videos:

    The Kapil Sharma Show: Sultan

    The Voice India Kids: Ayat Shaikh

    Crime Patrol Dial 100: Andhkaar

    Complete truth of Rs 2000 notes with a chip embedded in it

    TVF: Truth or Dare with Dad

    TVF’s Permanent Roommates: The Parents

    AIB : Honest Bars & Restaurants

    Life Sahi Hai:  The Maid

    How Shah Rukh Khan Became The FAN – Gaurav

    AIB Diwas:  Zakir Khan

    In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and ‘kar gayi chull’ and baby ‘ko base pasand hai’ taking the next slots. 

    Top music videos:

    Kala Chashma:  Baar Baar Dekho

    Kar Gayi Chull: Kapoor & Sons

    Baby Ko Bass Pasand Hai:  Sultan

    Bulleya: Ae Dil Hai Mushkil

    Cham Cham: Baaghi

    GF BF: T-Series

    Hua hain Aaj Pehli Baar: Sanam Re

    Ae Dil Hai Mushkil

    Jabra:Fan

    The Breakup Song: Ae Dil Hai Mushkil

    In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.

    Top movie trailers:

    Kabali Tamil Movie

    Dangal

    Sultan

    M.S.Dhoni – The Untold Story

    Shivaay

    Befikre

    Ae Dil Hai Mushkil

    Fan

    Baaghi

    Dishoom

    From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s#ApniDukaan taking the next spots.

    Most viewed ads:

    Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula

    Ranveer Ching Returns

    Amazon #ApniDukaan

    Doublemint #StartSomethingFresh

    Ola Micro Stories

    Bajaj V – The Invincible

    Makemytrip #BefikarBookKar – Taxi

    #NothingDirty Anthem ft. Badshah

    Amazon#MomBeAGirlAgain

    Samsung Galaxy S7 and S7 Edge

  • 2016’s top hashtag trends

    2016’s top hashtag trends

    MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

    The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

    PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

    Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

    According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

    To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

    Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

    1. #Rio2016

    All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

    2. #IndvsPak

    The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

    3. #WT20

    The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

    4. #IndvsAus

    India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

    5. #MakeInIndia

    The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

    6. #IndvsWI

    India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

    7. #IndvsBan

    Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

    8. #PVSindhu

    India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

    9. #surgicalstrike

    Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

    10. #JNU

    Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

  • 2016’s top hashtag trends

    2016’s top hashtag trends

    MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

    The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

    PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

    Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

    According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

    To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

    Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

    1. #Rio2016

    All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

    2. #IndvsPak

    The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

    3. #WT20

    The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

    4. #IndvsAus

    India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

    5. #MakeInIndia

    The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

    6. #IndvsWI

    India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

    7. #IndvsBan

    Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

    8. #PVSindhu

    India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

    9. #surgicalstrike

    Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

    10. #JNU

    Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.