Category: Social Media

  • Photographs with social media become powerful tools for Information: Naidu

    Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

    The ‘Selfie with Daughters’ campaign launched by Prime Minister Narendra Modi came out to be a powerful instrument of social change. This way of posting photos created a powerful impact on societal behaviour and ingrained cultural traditions.
    The Minister was speaking at the 6th National Photography Awards ceremony here, in the presence of Minister of State for I and B Rajyavardhan Rathore and Ministry secretary Ajay Mittal.

    On the role of fast changing technology in communication domain, Naidu said the Internet had brought out the resurgence of visual image into our everyday communication. Digital cameras and cell phones with integrated cameras have generated an explosion of images into everyone’s lives. Social Media has provided a new platform to people to Share, Communicate and inform through photographs.

    Naidu conferred the Life Time Achievement Award to eminent photographer Raghu Rai, Professional Photographer of the year award to K K Mustafah and Amateur Photographer of the year award to Ravinder Kumar.

    The theme for this year’s awards for Professional category was “Skilled India”, while in the Amateur category the topic was “Swatch Bharat”.

  • Germany threatens to penalise Facebook, Twitter for hate speech and fake news

    NEW DELHI: Germany has threatened to impose fines of up to €50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.

    The proposals would see firms hit in their pockets for failing to remove blatantly illegal content such as hate speech and fake news within 24 hours, according to a report in ‘Guardian’ yesterday.

    For other, lesser, law breaking content a more lenient deadline of seven days has been set.

    A draft law is currently being formulated by the German Parliament prompted by exacerbated politicians concerned that American social media firms are not taking the problem seriously enough, although it is likely to be met with howls of anger from free speech activists.

    Federal minister for justice and consumer protection Heiko Maas said, “Facebook and Twitter missed the chance to improve their takedown practices. For companies to take on their responsibility in question of deleting criminal content, we need legal regulations.”

    Internet giants have long striven to paint themselves as conduits of information rather than publishers in their own right, a semantic quirk which enables them to shed much of the responsibility shouldered by traditional publishers.

    The German government’s move follows concerns raised by chancellor Angela Merkel that fake news and bots could influence upcoming elections.

  • Facebook & TLabs tie up to fortify mobile-based start-ups’ analytics & monetisation

    MUMBAI: Facebook and TLabs accelerator have partnered to strengthen the mobile startup ecosystem in India. Both Facebook and TLabs have a strong focus and expertise on Internet and Mobile businesses, and will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs.

    As part of this partnership, they will co-host multiple events for solving startups’ issues around user experience, analytics, app installs, monetisation and more.

    Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to selected start-ups, post a review from the Facebook team.

    These startups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, startups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

    TLabs COO Abhishek Gupta said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”

    Facebook India head – product partnerships Satyajeet Singh commented that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.

  • How to create effective social influence?

    MUMBAI: Today, a social media user’s newsfeed comprises brands, influencers & publishers, all battling to create what marketers hope are ‘like-worthy’ pieces of content. And, to stand out, several brands have recently taken the influencer-marketing route, but Dentsu Webchutney is of the opinion that even this is slowly hitting a saturation point.

    Influencer marketing itself is riddled with disorganized logistics, confusing operations, lack of clarity about success metrics amongst other issues. Webchutney Influence aims to solve these problems for both brands and content creators.

    “Over the last year or so, we’ve noticed a pattern of brands across categories working with an extremely limited circle of content-creators: mostly the top tier publishers and creators. Unless these circles expand, the nature of content created, will not either. Webchutney Influence has been making inroads into doing just that… by working with Instagram creators who are known more for the quality of their work, with a smaller but focused loyal fan base, and other smaller publishers on Facebook to co-create and distribute content effectively. And we aim to economize this model to scale”, says Dentsu Webchutney creative director PG Aditya.

    “We realized that while brands had warmed up to collaborating with these ‘micro-influencers’ in spirit, it was usually way more convenient for them to partner with larger names, unfortunately at the content’s expense. Which is why the team at Webchutney Influence also works as a quasi-talent management hub. It is important for influencers to not feel that their content quality was being compromised, while you, the brand can reap the benefits of a user’s undivided attention,” says Dentsu Webchutney CEO Sidharth Rao.

    But how does a brand ensure that the influencers and publishers recommended is the right fit for them? Dentsu Webchutney senior vice president Gautam Reghunath clarifies: “Webchutney Influence has spent quality time handpicking publishers & content creators who command a high resonance with their audiences, and mapping their audience demographics to that of our brands before we actually recommend a collaboration. Plus, we’re a creative agency at heart. Understanding a ‘brand fit’ is something built into the team’s DNA.”

    Reghunath also touches upon the changing culture of the agency itself. “It is the new normal at Dentsu Webchutney to see a social influencer and our own creative & influence teams brainstorming on how the next series of brand creatives should be. To be honest, we’re just keeping up with the way social media is evolving – right from tweaking the way we brief our creative partners to re-imagining who these creative partners are. Webchutney Influence is as much about reach as it is about creativity,” he adds.

    Webchutney Influence has already executed campaigns with brands such as Flipkart, Mach City, Quikr, Canon India, Rentomojo and Reliance AJIO across Instagram, Facebook and Twitter.

  • Facebook — expanding measurement to more advertisers

    MUMBAI: Facebook has announced its new destination for cross-platform measurement called — advanced measurement. The first two products will focus on reach and attribution.

    Advanced Measurement will work for advertisers of all sizes, in addition to serving Facebook’s enterprise clients currently using Atlas measurement solutions. The new tool will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers. 

    The tools will soon be available through Business Manager — bringing people-based measurement to more marketers.
    The fragmentation of digital media has made it difficult for marketers to get a complete view of audiences across devices. In fact, 82 per cent of marketers say they are constantly searching for new tools to help optimize their cross-device advertising strategies. 

    Over the past few years, Atlas has brought people-based measurement to some of the largest marketers in the world and has run measurement campaigns with more than 300 of the world’s top advertisers. During this time, we’ve thought about ways to bring the insights from Atlas to more marketers, regardless of their size.

    Developing advanced measurement tools

    Businesses of all sizes are searching for tools that offer clearer insight into how many people they’ve reached and which publishers deserve credit for the brand or sales outcomes generated from their ads. In September, we began integrating the Atlas team into our broader measurement organization to build the tools to make this possible.
    To continue this effort, we’re beginning a test of new advanced measurement tools focused on reach and attribution. These tools, previously offered by Atlas, will soon be available through Facebook Business Manager—bringing people-based measurement to more marketers through Facebook’s easy-to-use interfaces. Advanced measurement will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers.

    Prioritising accessibility for all marketers

    FB hopes to make sophisticated measurement—which has historically been expensive and reliant on intense collaboration with digital platforms—more accessible to a wider range of advertisers.

    “Consistent and accurate measurement across browsers, devices and platforms is critical to evaluating marketing performance and increasing our client’s ROI,” says Omnicom Media Group’s data technology platform Annalect’s Global CEO Slavi Samardzija. “As an early and ongoing advocate for a ‘cross everything standard’, and the first media agency holding company to test Atlas measurement across clients and geographies, we see the launch of advanced measurement as a significant step toward achieving that goal industrywide.

    Over the coming year, FB looks forward to making advanced measurement tools available to more Facebook advertisers around the world. Its advanced measurement solution will become the central destination for people-based, cross-publisher measurement. It would also look to integrate additional measurement tools for performance and brand marketers beneath the advanced measurement umbrella. And, it will start transitioning clients who use its Atlas measurement solutions to its advanced measurement products.

    Its goal is to help all businesses understand how their marketing drives value both on and off Facebook. To that end, we’re keeping accessibility and comparability top of mind as it builds out advanced measurement solutions. 

  • Shemaroo, FB tie up to launch live music-based web show

    MUMBAI: Shemaroo Entertainment, one of the leading content houses in India, joins hands with Facebook to launch a Live Music based Web Show – #KuchKisseKuchKahaniyan. The show will be hosted by the one of the most popular RJs of the country – RJ Anmol.

    FilmiGaane #KuchKisseKuchKahaniyan is slated to air every Thursday at 12 PM on facebook.com/Filmigaane. In every episode RJ Anmol will share interesting stories about Bollywood artists and musicians, their journey, popular dialogues, full length audio-video songs and a lot more about the retro era. To add to it, he will also be interacting with his audience through live comments. #KuchKisseKuchKahaniyanis first of its kind, power packed show that offers a complete new experience to the users.

    Shemaroo director Hiren Gada commented, “As team Shemaroo, we always try to think out of box and offer our audience an unparalleled experience. Kuch Kisse Kuch Kahaniyan is a step in the direction.There is a perception that today’s generation has limited connect with Retro music, however our experience is that they love it! We just need to bring in innovation in our offerings aided by new age technologies.”

    He added “We are excited to partner with Facebook to bring the retro revolution on a youth platform. RJ Anmol is the perfect face for the show and we are glad to have him on board.”

    RJ Anmol shared his thoughts on the occasion, “It is always amazing to do something different and Kuch Kisse Kuch Kahaniyan with its interesting format of a retro Bollywood chat show on a new-age digital medium offers exactly the same. This is our attempt to get retro fans across the globe on one platform.” He added, “It feels great to be a part of this monumental show with Shemaroo who are one of the flag bearers of Bollywood Classics; and now with Facebook joining hands with them, we can surely say that Kuch Kisse Kuch Kahaniyan will reach greater heights.”

  • YouTube TV announced for US markets, Asia next?

    MUMBAI: From user generated content on YouTube in the beginning to original content on YouTube Red to live streaming of more than 40 channels in the US on YouTubeTV – that’s the direction the world’s largest media company Google is taking. Earlier this week Google announced the launch of the service at a monthly sticker price of $35 for six user accounts per home. Each account comes with its own viewer profile which tracks what you watch to enable recommendation and separate cloud based DVRs with unlimited storage.

    No launch date for the service has been announced, but YouTube is asking interested users to sign up for it to get updates on it. Additionally, it will be introduced in select premium markets in the US before being rolled out nationally.

    Google had earlier this year signed on CBS to deliver its content live on YouTube TV and has added other major broadcast networks such as ABC, Fox, and NBC and cable channels such as ESPN, FX, USA, E!, Bravo, CNBC, Fox News, MSNBC to that roster. Subscribers can also watch premium cable TV channels such as Showtime and Fox Soccer Plus by anteing up some extra dollars. YouTube TV is also working with local TV stations and regional sports networks across the US to provide users with local TV news, weather, and sports.

    With YouTube TV’s announcement, Google is seeking to offer younger video viewers an alternative to expensive cable TV and it is also running head to head in competition with services such as Dish’s Sling TV, Sony’s Playstation Vue, AT&T’s DirecTV Now, and Hulu which is slated to launch a live streaming app in the near future.

    Media watchers are speculating whether YouTube TV will be launched in Asia soon. You Tube chief business officer Robert Kyncl is expected to be in Asia next month for a major video distribution conference.

    Watch this space for more news!

  • Facebook exec: Created ‘Bandstand’ — fun place to go live to celebs

    Facebook exec: Created ‘Bandstand’ — fun place to go live to celebs

    MUMBAI: Facebook India has launched FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook live interaction more authentic.

    FB Bandstand is a brand new space for celebs to engage live with their fans.

    Speaking to Indiantelevision.com, Facebook media partnership head Saurabh Doshi shared, “When people come to the office, we don’t have much of fun elements here, hence we wanted to give more fun and cool place to go live to celebs. That’s how the idea of creating FB Bandstand came about.”

    “Artists and celebrities from across the world and India are using Facebook live to connect with their fans, interact and engage in real time in an authentic and refreshing way. FB Bandstand is a unique space for talent to be able to go live easily in a creative and fun way when they visit FB office in Mumbai. We hope to get to view many fun and memorable moments created at FB Bandstand, he added.

    The platform is open for celebs from all walks of life. They can have interaction with their fans, movie promotion, movie review or a short comedy film.

    The room, FB Bandstand, has been designed keeping in mind the creativity, imagination and craftsmanship of local artistes, which is reflected in each wall which have its own independent theme, thus also attempting to provide a variety of shoot backgrounds.

    The first wall that greets the eye is the ‘Garden Wall’ and captures the scenery of a garden with a rolling view of the outdoors created through a layered style of depth painting. Combined with other 3D elements, it provides the subject a calm, easy going and candid ambiance, that one normally experiences while being in the lap of nature.

    The second wall is ‘Origami Art Wall’, which has interconnected floral patterns interspersed with small origami pyramids that give the impression of golden sun light reflecting on them.

    The third wall opposite to this is the ‘String Art Wall’ that shows a colourful burst of musical and other audio-visual instruments flowing across frames, depicting how the experiences created by them are seamlessly available across mediums, for people to enjoy.

    Whether one is a movie-star, a sportsperson, an artiste, a musician or a journalist – celebrities and public figures have come to truly enjoy using Facebook live as a way to interact authentically with their fans. Facebook live has been the focal point of many conversations lately and we wanted to go a step further by providing a space where public figures could go live easily and experience the goodness of Facebook live as an interactive video format in a fun and refreshing way. The streaming feature of Facebook live encourages #nofilter spontaneity with which viewers can enjoy real-time not just as spectators, but as a truly engaged audience adding their comments to the conversation or asking questions and even emoting along the stream’s timeline using the reaction buttons.

    Apart from providing ample choice of backgrounds, the focus is also to make available a simple array of equipment that allows one to explore various audio-visual formats of live – from a simple camera phone to a multi-camera set-up that can be accessed easily. There is also a choice of various musical instruments and other props for artistes to use.

  • Twitter introduces three safety features

    Twitter introduces three safety features

    MUMBAI: Twitter has announced three changes — stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets. 

    Twitter stands for freedom of expression and people being able to see all sides of any topic. The global live communication platform announced three changes today –  stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality Tweets.

    Last week, it introduced an improvement to reporting abusive Tweets that gives people experiencing targeted harassment more ways to report it. Twitter began building on this initiative in November, and is continuing to work on ways to give people more control over what they see on the platform.

    Stopping the creation of new abusive accounts:

    Twitter is taking steps to identify people who have been permanently suspended and stop them from creating new accounts. This focuses more effectively on some of the most prevalent and damaging forms of behavior, particularly accounts that are created only to abuse and harass others.

    Introducing safer search results:

    Twitter is also working on ‘safe search’ which removes Tweets that contain potentially sensitive content and Tweets from blocked and muted accounts from search results. While this type of content will be discoverable if you want to find it, it won’t clutter search results any longer. Learn more in our help center.

    Collapsing potentially abusive or low-quality Tweets:

    The team has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out. This can be expected to roll out in the coming weeks.

    In the days and weeks ahead, Twitter announced that the company will continue to roll out product changes – some changes will be visible and some less so. With every change, the site is looking forward to learn, iterate, and continue to move at this speed until it has made a significant impact that people can feel.

  • Cyberbullying may lead to depression in Asian kids

    Cyberbullying may lead to depression in Asian kids

    MUMBAI: Telenor Group, on this Safer Internet Day 2017, released results from a survey of parents and adults across Asia in order to give greater visibility of the types of digital bullying affecting youth and how they deal with it. The survey was conducted over Facebook with 320 respondents primarily from Bangladesh, India, Malaysia, Myanmar, Pakistan, Singapore, Thailand and other Asian countries. While cyberbullying exists across all countries, the respondents said that they are discussing cyberbullying with youth and feel that resilience is being built, which may help them tackle digital abuse or better empathize with victims. The survey targeted Facebook users from 18-64 with stated interests in parenting, family issues, child welfare and online security.

    “In the lead up to Safer Internet Day, we conducted this digital survey to keep on the pulse of the ever-evolving arena of digital bullying, to see how it affects children in Asia, and what both adults and children can do about it,” says Telenor Group director – Social Responsibility Zainab Hussain Siddiqui. “Encouragingly, across Asia,we see examples of awareness-building efforts – on the part of our company and many others – reaching scores of children, parents and school teachers. And we hope this is leading to more resilience against online mistreatment.”

    Telenor India’s WebWise, a flagship programme on children’s cyber safety & security, also reveals that in India 99 per cent school-going children in urban areas are using internet out of which every second child feels unsafe online. Over 35 per cent children have experienced hacking of their account while 15.74 per cent shared that they have received inappropriate messages.

    First things first: Parents say they do talk to their children about cyberbullying Dialogue is the first step in helping children understand how, why and on what channels online mistreatment can happen – and how to manage and report it. One of the first findings of this survey sheds a positive light on the situation. A majority of the respondents (46 per cent) say that they speak to their children ‘all the time’ about internet and online behavior, followed by 39 per cent who discussed this ‘sometimes’. Only 12 per cent said they had never spoken about this topic. A large segment of Asian adults feel empowered and aware enough to address online safety with youth.

    Common experiences in cyberbullying

    ‘Being the target of hostile and rude comments and profanity online’ was the most common form of cyberbullying incidents that respondents’ children had experienced (22.5 per cent of respondents). The next largest group said they ‘did not know’ if any of the listed cyberbullying incidents had occurred to their child. The third largest group said their children had not experienced cyberbullying as they have been ‘trained how to respond and defend themselves’ against this type of activity.

    Effects of cyberbullying vary

    When asked how cyberbullying experiences affected the child, the answer was multi-layered with some surprises. They implied that Asia’s children are increasingly learning how to deal with bullying online, or actively were able to ignore the attacks with no effect on them. While 29 per cent of respondents said that being cyberbullied affected the child negatively and they were ‘depressed’ for a time period, 24 per cent said that the situation made the child more alert and able to defend themselves online. A further 24 per cent said the child did not seem to be affected, with seven per cent even saying the online bullying ‘inspired the child to then help other victims.’

    Cyberbullying and online gaming

    Those whose children play online games reported a higher rate of cyberbullying attacks than standard browsing activities. Of those surveyed, 79 per cent said their child or a child that they know has been threatened with physical harm while playing online games specifically on websites or on social media. This was followed by 41 per cent who said the child was the target of offensive comments including name calling, racist or sexist remarks.

    Important: Education on appropriate websites

    The reportedly most important online safety topic for children was to make sure that they know which websites or social networks are safe – or which should be kept out of bounds (27 per cent of respondents). This was followed closely by education about sharing personal information online (26 per cent), and knowing that people post anonymously online without repercussions (25 per cent).

    Other risks: Sharing personal information and visiting forbidden websites

    Cyberbullying formed part of the online concerns that adults hold for youth, but the responses of the survey point out that risky online actions in general need to be addressed through education. Of the respondents, 55 per cent said their child had given personal information to strangers online, followed by 51 per cent who said the child had visited websites they were not supposed to.

    However, while online scams and social media platforms in an increasingly digital worldappear to be more prolific than ever, it was interesting to note that respondents said their child, or a child they knew, was least likely to experience email and social media account hacking, as well as sharing NSFW (Not Safe for Work) photos or videos.

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