ITV

Category: Social Media

  • Shemaroo wins CMO Asia digital campaign award

    MUMBAI: Shemaroo Entertainment, a leading content house in the country, got recognition on an international platform for its social media campaign – #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.

    There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.

    Shemaroo Entertainment director Hiren Gada shared his thoughts “Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”

    #FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26 September ’16 to 3 October ’16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.

    The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof.

  • PM Modi live-streams new ideas to youth

    NEW DELHI: Drawing a parallel between the five years between 1942 (Quit India call) and 1947 (independence) to the period from 2017 to 2022 when the country will mark 75 years of freedom, the prime minister Narendra Modi has called upon the ‘online world’  to contribute innovatively for building of the New India.

    The radio broadcast was visually adapted by Doordarshan and other private TV and news channels in India and broadcast simultaneously. Similarly, radio in the private sector patched AIR. All DTH platforms also carried it. It was telecast on DD News, DD National, DD Bharati, DD Urdu and DD Kisan.

    It was live streamed for global audience and is accessible through mobile app, All India Radio Live.

    During his 34th Mann ki Baat broadcast from All India Radio, he said he would “particularly like to call upon the online world, since wherever we may be, we are almost always online; so I would like to invite the online community and specially my young friends to come forward and contribute innovatively.”

    In the broadcast which was also shown on Doordarshan channels with relevant archival footage with reference to the freedom struggle, Modi said the young can use technology – videos, posts, blogs, scripts, novel ideas – to put forward all these. He wanted the young to “transform this campaign into a people’s movement”.

    He said: “A Quit India Quiz is also being launched for my young friends on NarendraModiApp. This quiz is an attempt to familiarise the youth with India’s glorious history and the heroes of the freedom movement. It is my belief that you will surely publicise and spread awareness about this quiz”.

    The broadcast was originated by All India Radio, Delhi, and was by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati stations and five community radio stations.

    The regional versions of the Mann Ki Baat were originated by the capital AIR stations in non- Hindi speaking zones and broadcast immediately after the Hindi broadcast, and repeated at 8 pm last night. The regional versions were relayed by all AIR stations including local radio stations in the respective states.

    ALSO READ :

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  • We are seeing consumption in languages & low-connectivity areas, says Facebook India’s Saurabh Doshi

    With millennials increasingly consuming video online and on their handsets on Youtube and on VOD services, Facebook, the world’s largest social media network, has also rushed in to provide users with their unique experience. And while it has been a little late getting to the party with video, the Mark Zuckerburg led firm has been pretty clear about its intentions to own this space as well.

    With more than two billion monthly active users, and 100 million daily  actives, Facebook could cause unimaginable disruption with its video strategy.  While that might happen online on some connected devices, in India it is going to be on mobile, thanks to its vast mobile population of close to a billion.

    Facebook India head-media partnerships Saurabh Doshi echoed that sentiment as well at indiantelevsion.com’s OTT summit VIDNET 2017 in Mumbai two weeks ago. He stated that almost 95 per cent of the Indian population logs on to the social media network on their mobiles. He was on stage having a fireside chat with well-known Youtube creator and comedian Saurabh Pant.  Excerpts from the conversation.

    Can you quickly start with what is currently happening in India and what is the trend going on on Facebook?

    We get over 184 million active users monthly out of which 178 million come from mobile phones, so almost 95 per cent of the population in India is using Facebook on their mobile. Close to 100 million visit the platform everyday. On Whatsapp, we have around 200 million monthly active users.

    The interesting thing is that Facebook also deals with multiple formats, considering use of videos. As a creator myself, I have noticed that it has exploded over the last year and seeing far more traction. So can you tell us something about the multiple formats and how best to use them.

    We started with being a text platform. Over a period of time, the journey moved to photos after which we saw a big consumer shift happening towards videos like the Ice bucket challenge kicked off its whole journey on Facebook. So it is generally from videos to live, 360 degree, and VR which is an extension of different platforms. Recently, we launched camera effects through which the creators can create filters, masks, emoji’s.

    With Instagram, what’s happening is like put up the story and you get an immediate click on it.

    Yes, Instagram is also doing great in India, its growing relatively very fast, we see a lot of youth coming on the platform. Around 200 million people across the globe are using Instagram stories.

    At a session here, Republic TV’s Arnab Goswami gave Facebook a very happy endorsement where he said he prefers Facebook over Twitter because of a lack of anonymity. What is your take on that?

    Real people on the platform have always been our USP. When you have real people and real conversations happening on real time basis, it has been carried to other platforms as well. We have a community business team across the world working 24X7 to pull out fake pages and accounts.

    As I said Facebook videos have exploded from last year, my Facebook and Youtube views are almost even and sometimes views on Facebook were far more. So is there any trend you are noticing with regards to content creation and what works and what does not, from a video point of view?

    First of all I want to elaborate a bit. Facebook started up being a friend and family network and is still that. In fact, that is the core DNA. Secondly, there is need to either have a conversation as to what is happening in your personal life and also what is happening in your surroundings like breaking news or a movie trailer etc. – the ability to give an environment where anyone can comment, chat, share.

    I have been using Facebook Live very  consistently over a period of six to eight months and I have noticed that some of the live videos hit higher numbers than the stand-up. The new Facebook layout has a separate tab for videos, where you can see videos all across the platform.

    At various points of time we keep on experimenting with lots of products, the behaviour of a user to pull out a phone, watch some videos, and look at some text. People come to the platform not only because of the news feed but also a place where the creators’ content can be curated so that people can follow those creatives.

    What kind of content do you like to watch on Facebook: is there any particular channel or creative that you find exciting? Going forward, what do you think are some of the trends you see with regards to Facebook videos?

    Personally, I am a strong consumer of news, I discover all my news through Facebook, as Satya (Raghavan fro YouTube) mentioned, we see a growth around the languages, regional content and local content. So we focus on supporting creators and organisations in some of those areas. People with low-end devices in poor connectivity areas also browse Facebook. We are seeing the consumption all across and thanks to Reliance Jio for all the efforts on the infrastructure side.

    The most crucial question, what are the plans for monetisation rollout?

    We clearly understand the need for providing the tool through which creators can make money. Premium content obviously kicks in a lot of resources, efforts. We need to have the model where the creators should be able to make money out of Facebook. Having said that, we have experimented in the past, and there are more experiments going on. Last year, we rolled out suggested  video, this year some time early in US we rolled out ad rates inside the videos where the creator could actually put an ad and make money out of it including live.

  • Google parent Alphabet’s profit hit by EU fine

    MUMBAI: Google’s parent Alphabet has reported a quarterly profit of USD 3.5 billion, with a massive fine by the European Commission biting into earnings.

    The technology giant on Monday reported that revenue grew to $ 26 billion in the recently ended quarter, and that profit would have tallied nearly $ 6.3 billion if it weren’t for a $ 2.74 billion anti-trust fine levied on search engine Google by the European Commission, according to an AFP report San Francisco.

    Revenue was up 21 percent from the same quarter last year, according to earnings figures. “We’re delivering strong growth with great underlying momentum, while continuing to make focused investments in new revenue streams,” the AFP report quoted Alphabet chief financial officer Ruth Porat as saying.

    Alphabet shares slid about 2.9 percent to 969.03 in after-market trades that followed release of the earnings figures.

    Investors have been concerned about what the regulatory trouble in Europe means for Alphabet, which gets most of its money from Google advertising while investing in “other bets” such as self-driving cars. Alphabet took in $ 248 million in revenue and posted a narrower loss of $772 million in its “other bets” category in the recently ended quarter.

    Meanwhile, Google and the EU are gearing up for a battle that could last years, with the Silicon Valley behemoth facing a relentless challenge to its ambition to expand beyond search results.

    Brussels has already spent seven years targeting Google, fueled by a deep apprehension of the company’s dominance of Internet search across Europe, where it commands about 90 percent of the market.

    In a verdict that could redraw the online map worldwide, the EU’s top antitrust sheriff Margrethe Vestager in June imposed a record fine on Google for illegally favoring its shopping service in search results, according to the AFP report.

    The EU accuses Google of giving its multitude of services too much priority in search results to the detriment of other price comparison services. The decision — if it survives an expected appeal process – could prove to be momentous for Google, as well as for competition law in general.

    The EU is also examining Google’s AdSense advertising service and its Android mobile phone software.

  • Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

    MUMBAI: Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news publishers. It is the only business news brand featured in the Top 10, ahead of general news platform Firstpost and amongst other general news publishers such as Scroll and Indiatimes. The ranking is based on the number of video views clocked by brands.

    As will be recalled, Bloomberg|Quint is a partnership between global financial news leader Bloomberg Media and Quintillion Media, one of India’s fastest growing digital news ventures founded by serial entrepreneur Raghav Bahl. The partnership harnesses the unrivalled resources and pedigree of Bloomberg with Quintillion Media’s deep market experience in its business and financial news platform straddling digital, broadcast and live events. Bloomberg|Quint brings together some of the most respected names in Indian financial media such as Raghav Bahl, Menaka Doshi, Sanjay Pugalia and Anil Uniyal. The brand’s philosophy focuses on balancing journalistic objectivity and hard data with deep, insightful and sharp perspective and opinion.

    Bloomberg|Quint provides high-quality business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg|Quint has fast emerged as one of the most engaging business brands on digital. Bloomberg|Quint’s content spans engaging and innovative mobile-friendly formats including published articles, op-eds, live and produced video, data infographics and charts, social content, newsletters, polls and live chats, live streaming, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook.

    Bloomberg|Quint CEO Anil Uniyal said, “We believe that India needed a truly digital-first, credible and premium business news product and Bloomberg|Quint serves that need. Our digital product has positioned us well as we get ready to launch and scale the broadcast and events business, as part of our integrated platform.”

  • YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 ’17, 180 mn Indians watching monthly

    MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time. As per App Annie*, every month, 180 million Indians are watching YouTube on the mobile. The YouTube Ads Leaderboards showcase the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

    Here are the top 10 most viewed ads of 2017 on YouTube:

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  • Red Chillies partners Twitter for ‘Jab Harry Met Sejal’

    MUMBAI: Taking forward their unconventional marketing approach, Red Chillies Entertainment has successfully gotten the audience hooked to its mini trails. These micro units have given us sweet glimpses into the characters of Harry and Sejal. Directed by Imtiaz Ali, Jab Harry Met Sejal releases in cinemas on 4 August 2017.

    The latest mini trail, which is the fifth in the order introduces the audience to a new character, the ring. It shows Harry and Sejal looking for the ring all across the beautiful European terrains.

    Here’s the Mini Trail 5 if you’ve not seen it:

    To establish the importance of the ring in the story, the makers have partnered with Twitter India to launch a custom emoji of a ring alongside the hashtag of the film. In each tweet by a user with the hashtags related to the film- #JabHarryMetSejal #JHMS, the emoji of a ring automatically appears at the end of the hashtag. This indeed is a very cool way of emphasising the key element of the film to the audience prior to its releases.

    Talking about the activity, Binda Dey, Marketing Head at Red Chillies Entertainment said, “The ring emoji was planned keeping the communication of Mini Trail 5 in mind. While Harry and Sejal are looking for the ring in the Mini Trail, fans can use the hashtags related to the film and find the ring connect on this platform.”

    “Twitter is the best place to discover what’s happening in the world of Bollywood. The custom emoji intrigues the audience to learn more about the film and offers the opportunity to have shared experiences with their favourite stars Shah Rukh Khan and Anushka Sharma on Twitter,” says Viral Jani, Head of TV & Entertainment Partnerships at Twitter India.

    After looking for the ring in mini trail 5, Anushka Sharma took to Twitter to launch the emoji:

    This indeed is another masterstroke in building the connect as well tapping on to the massive fan following of the both- Shah Rukh Khan and Anushka Sharma on Twitter.

  • One million GST-related Tweets between 30 Jun & 2 Jul as India sought news & updates

    MUMBAI: Twitter is the best place to know what’s happening around in India and to talk about it. Over the weekend, Twitter saw over one million GST-related Tweets (between 30 Jun – 2 Jul 2017) as the whole country flocked to the platform for live breaking news and updates on the launch of GST in India. From #GSTIndia to #GSTForCommonMan, conversations on Twitter echoed the nation’s mood and its temperament towards an event of national significance.

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    As the launch of GST took place at midnight, people took to Twitter to express their opinions and conversations on the platform peaked at 12:30 AM on July 1st with 1.1K Tweets per minute. Top hashtags around the conversation show all sides to the story, including: #GSTCouncil,  #GSTIndia, #GST@GoI, #GSTRate, GST, #GST, #GSTsimplified, #IndiaforGST,  askGST, #GSTForCommonMan, #HalfCookedGST, #HalfBakedGST.

    Mahima Kaul (@misskaul), Head of Public Policy and Government, Twitter India said, “Conversations around the launch of the GST exemplify Twitter as the best place for people to connect with what’s happening in India and around the world and express their opinions. The platform witnessed a myriad of perspectives from Indian audience supporting as well as raising their concerns about the same. With more than a million Tweets on GST, we hope the public feedback will help to facilitate greater citizen engagement on the topic.”

    Top Tweets around the conversations for GST include:

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  • Bangladesh braces up to keep tabs on online media

    NEW DELHI: All online media in Bangladesh will have to register with a National Broadcasting Commission to be formed under the National Broadcast Act before launching operations, under a new decision of the country’s cabinet.

    The format of the Commission is yet to be drafted, but National Inline Mass Media Guideline has been approved.

    Under the draft drawn up recently by the prime minister Sheikh Hasina-led Cabinet, newspapers and TV channels registered under the 1993 Press and Publications Act will not require approval from the Commission for their online outlets, but will have to notify the regulator before the launch of their services.

    Action will be taken suo moto by the Broadcasting Commission against online broadcasters, if it appears that they have violated the code of conduct and discipline. The Commission is also empowered to take punitive actions against an online broadcaster if any content of broadcast poses a threat to security, territorial integrity, peace, public order and unity of the country.

    The Commission is further authorized to take actions against the broadcasters for disseminating vulgar, false and malicious stuff and contents against the spirit of the War of Liberation and distorts national history and heritage.

    Section 57 of the Information and Communication Technology Act, 2006 (ICT Act) already criminalises the offences which the Broadcasting Commission seeks to penalise.

  • News: Facebook edges out traditional media, global: 39% & A-Pac: 22%: Ogilvy survey

    MUMBAI: Survey findings released by Ogilvy Media Influence’s annual global survey of over 250 reporters and editors finds Facebook to be the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.

    “Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Ogilvy worldwide chief communications officer Jennifer Risi. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”

    The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.

    Additional key findings:

    Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].

    In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].

    Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.

    Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.

    The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.