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Category: Social Media

  • T-Series Celebrates 40 million YouTube subscribers Milestone

    T-Series Celebrates 40 million YouTube subscribers Milestone

    MUMBAI: When you speak to the team at T-Series led by Mr. Bhushan Kumar, you really get to know that like their boss they are driven to be at the top in everything they choose to do.

    And with this belief, T-Series India’s leading music label and movie studio recently welcomed the 40th million subscriber on its YouTube channel. It continues to hold on to its #1 spot in the top 500 YouTube channels globally (https://socialblade.com/youtube/top/500) with more than 34 billion video views; with its audience base spread across India, US, Canada UK, Mainland Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand etc. T-Series has expanded its presence across multiple digital platforms and now reaches more than 1 billion digital consumers a month.

    In the mere 7 years since it launched its YouTube Channel in 2011, T-Series has caused a kind of revolution in the Indian entertainment space. In addition to amassing an incredible number of subscribers, T-Series continues to rack up the views with their choice of content. Not only did the Indian music label do groundbreaking work when it comes to promoting artists, also the way it uses social media for cross-promotion, is a first in the music industry. The channel’s winning formula is a mix of musical talent from Bollywood movies and independent artists, coupled with a smart online marketing strategy which recognizes Millennials appetite to consume quality content online.

    Bhushan Kumar, CMD, T-Series, says, “I would like to dedicate this success to all our fans all over the world, who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and enriching entertainment experience to our discerning consumers worldwide.”

    Call them early adopters if you want, but India’s leading entertainment giant has always remained ahead of the curve. T-Series has consistently clocked higher watch time on YouTube than the industry average. Speaking on the occasion T-Series President, Mr. Neeraj Kalyan says, “It all comes down to promoting the artist/content with a well-oiled online marketing machine, using everything to maximum effect, whether it’s social media cross promotions, tent-pole programming, intelligent tagging, consumer engagement or any other new gimmick that’s about to reach the market.” Adding on Mr. Kalyan says, “YouTube has been perhaps one of the most exquisite tools to serve audience and test content adoption rate. It has played an important role in our marketing strategy over the past 7 years and the same is underlined by this incredible milestone. We will continue to set an inspiring example of leveraging YouTube to connect with fans and reach new audiences. The growth acceleration in subscribers and video views is really encouraging for the industry and video search platforms will surely see further growth in the months to come. Under the able leadership of Mr. Bhushan Kumar, our proud team is already eyeing 50M subscriber milestone and a Ruby Button Trophy from YouTube before the end of 2018. ”

  • Facebook data fiasco gets murkier

    Facebook data fiasco gets murkier

    MUMBAI: Data has been touted as costlier than oil in the new digital era. While it may not be the case, the Cambridge Analytica (CA) data scandal has at least indicated that it is partially true. Raising questions on users’ data security on social media platforms, the controversy has dented Facebook’s credibility enormously. Now, the hullabaloo is not only limited to the US, from where it started but is also becoming a subject of debate in other parts of the world.

    Over the last few days, British data analysis firm CA has been at the centre of attention worldwide because of its alleged leak of more than 50 million Facebook users. The firm illegally obtained data to target US voters during the 2016 presidential election, which witnessed Donald Trump’s landslide victory.

    Russian-American psychology professor at Cambridge University Aleksandr Kogan built an app in June to harvest data for the scandal-hit British firm. Under the guise of academics, Kogan accessed data of users who used the ‘This is Your Digital Life’ app to participate in a survey. Facebook grossly denied terming it a “data breach” because it routinely allows researchers to have access to user data. It does not, however, allow sale or transfer of such information.

    In the wake of the entire controversy, Facebook CEO Mark Zuckerberg has apologised in full-page ads in seven British newspapers and three American dailies on Sunday. “This was a breach of trust and I’m sorry we didn’t do more at the time,” wrote Zuckerberg. “I promise to do better for you.” He has also pledged that the company would restrict third-party apps from acquiring such data.

    This time, though, a mere apology won’t help Facebook to mend its reputation. From Russian interference in the US presidential elections to Brexit, Facebook has been constantly been in the spotlight in failing to protect users from fake news. This CA controversy has wiped out nearly $75 billion of the company’s market capitalisation in one week.

    This single incident acts as an eye-opener for a far more deep-rooted problem at hand. The entire tech industry views user data as a commodity, which can be mined any time without permission. While users give permissions to several apps, allowing the access of personal data, including location or credit scores or anything linked to the device, organisations trade with data by circumventing regulation.

    Companies other than Facebook have also been hit by data breaches, weakening public confidence in them. Facebook’s connection to people’s social and personal lives has brought to light the magnanimity of the issue. It is time to bring such platforms under a regulation to plug the problem of data misuse.

    While both sides of the Atlantic were shaken up, India has also started taking the problem seriously. The country with Facebook’s largest user base of over 241 million is obviously concerned thanks to the whole fiasco. Minister for law and IT Ravi Shankar Prasad on 21 March sent out a warning to Zuckerberg that any kind of “data theft” would not be tolerated and he could even be “summoned”.

    Later, the Ministry of Electronics and Information Technology sought a response from CA on whether it was involved in the misuse of data to profile Indians and influence their voting behaviour.

    The ministry wants to know by 31 March 2018 the methodology used by the firm for possession of data as well as whether it took consent from the users or not. It has also asked for information on entities that have engaged the firm for the data breach.

    Though it is not sure till now whether the Indian election suffered any problem from the entire scam which started in 2015, Ovleno Business Intelligence (OBI), an Indian affiliate of CA’s parent firm Strategic Communications Laboratories (SCL), listed both the BJP and the Congress as its clients. Even the company website says “CA was contracted to undertake an in-depth electorate analysis for the Bihar Assembly Election in 2010.”

    The Congress and the BJP both accused each other of alleged connections with OBI. A report in The Print states that CA CEO Alexandar Nix came down to India and worked with several others from its parent firm SCL to create an electoral database in India and to hunt clients.

    Before the 2019 legislative election, the entire revelation may help regulators to protect constitutional sanity and look into the loopholes. Facebook is now widely used by political parties and politicians. Fake news or any data breach could be dangerous for a large democracy like India. In an interview with CNN,  Zuckerberg himself mentioned the “big election in India”. The data disaster demands regulators to take a call, consumers to be more aware of being used and the whole tech industry to reinvent security to gain the faith of users.

    Also Read:

    Mark Zuckerberg says ‘sorry’ for Facebook’s privacy crisis

    Facebook to ban cryptocurrency ads

  • Mark Zuckerberg says ‘sorry’ for Facebook’s privacy crisis

    Mark Zuckerberg says ‘sorry’ for Facebook’s privacy crisis

    MUMBAI: Mark Zuckerberg has finally broken his silence five days after the Cambridge Analytica data scandal engulfed Facebook over the weekend.
    The Facebook CEO pledged on Wednesday to take a series of steps to protect data and fix what he called a “breach of trust” between the social network and its users.
    “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg wrote in a Facebook post. “I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.”

    In an interview to CNN yesterday, Zuckerberg told Laurie Segall that “I’m really sorry that this happened.” 

    News broke this weekend that Cambridge Analytica, a data firm with ties to President Donald Trump’s campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.
    Facebook says the data was initially collected by a professor for academic purposes in line with its rules. The information was later transferred to third parties, including Cambridge Analytica, in violation of Facebook’s policies.
    “I wish we’d taken those steps earlier,” Zuckerberg told Segall. “That is probably the biggest mistake that we made here.”

    In 2014, Facebook changed its platform to limit the amount of data that third-party developers could access.
    Aleksandr Kogan, the data scientist who passed along data to SCL Group and its affiliate Cambridge Analytica, built a Facebook app that drew data from users and their friends in 2013. He was allowed access to a broad range of data at the time.

    Though Kogan’s data was properly obtained, he breached Facebook’s policy when he shared that information with a third party, Facebook has said. When Facebook learned about the information being shared, it asked Cambridge Analytica to destroy the data. Cambridge said it had.

    Zuckerberg said Facebook plans to alert everyone whose data was accessed by Cambridge Analytica. But he added that he wished the company hadn’t waited so long to tell people what happened.

    Also Read :

    Facebook to ban cryptocurrency ads

    RoW, APAC revenue grows fastest for Facebook in 2017

  • Moneycontrol and ketto come together to celebrate joy of holi with #Colorsofhumanity campaign

    Moneycontrol and ketto come together to celebrate joy of holi with #Colorsofhumanity campaign

    MUMBAI: moneycontrol, India’s leading financial digital platform associates with the country’s most trusted donation – crowdfunding platform to launch the #ColorsOfHumanity campaign this Holi. The campaign intends to add colours to the lives of the underprivileged kids through End AIDS India that comprises the capacity of not one but five NGOs. The campaign is inviting donations through Ketto for End AIDS India. Donors can select the cause that they would like to direct their donation towards including Education, Health or better childhood for underprivileged children in India. 

    The association and campaign aim to bring the joy of the festival of colours to underprivileged children in India by creating awareness and inviting donations towards building a better future for them. Donors can select a cause that they would like to support based on their preference, for which they will also receive tax benefits. The campaign will run from February 20, 2018 onwards to March 2, 2018. 

    Commenting on the association, moneycontrol, Business Head, Gautam Shelar said, “We are proud to bring forth the #ColorsOfHumanity initiative in association with Ketto. It is an apt partnership given our shared purpose to make a positive difference in the society. With our combined strengths, we intend to reach a wider donor base, after identifying a vital need of the hour. We sincerely hope the campaign adds many colours this Holi to the lives of those who have been bereft of basic rights such as education and health.”

    Ketto, Founder & CEO, Varun Sheth shared, “Ketto is proud to partner with moneycontrol for this great initiative. At Ketto, we believe that a small contribution can turn someone’s life around completely. Holi is the festival of colours and this will add some colour in the lives of many. Our mission is to empower people and help out the less fortunate. This year, we will take a big step thanks to moneycontrol and their incredible community.”

  • Aajtak.in is the Bahubali of Hindi Digital Media

    Aajtak.in is the Bahubali of Hindi Digital Media

    Aaj Tak, leading Hindi news channel’s web avatar Aajtak.in has broken all records and set an industry benchmark on election coverage in December 2017.Aajtak.in has now become country’s number No.1 Hindi News Brand with its No. 1 position on Website, Mobile App, Facebook, Twitter and YouTube channel.

    According to latest comScore data released, Aajtak.in hit 3.6 million unique visitors mark (comScore, MMX, December 2017, News & Information, Hindi News Website) and managed to race far ahead of Bhaskar.com (1.8 M UVs), Navbharattimes.com(1.6 M UVs), Jagran.com (1.3 M UVs) and  Amarujala.com(1.1 M UVs) . Also, Aajtak Mobile App is continuously No. 1 Hindi News Mobile App since February 2017 (comScore, Mobile Matrix, News & Information, Mobile App).

    With the brand Aajtak.in leadership position across digital platforms, Aajtak.in will be showcasing its might, by releasing a Bahubali theme based  campaign. Aajtak.in also added laurels by becoming No. 1 Indian Media News Page on facebook with 20.10 Million likes, No. 1 Hindi News YouTube channel with a subscriber base of 4.69 Million & No. 1 Hindi News Twitter Handle with 7.09 Million followers.

    Aajtak.in has become the preferred choice for news updates with unmatched user experience and exclusive breaking news pouring in by the minute. The final word in reportage   – be it political, national, international or sports- the mega news brand of the Hindi heartland has rightfully achieved the No.1 place in the online world too.

  • RoW, APAC revenue grows fastest for Facebook in 2017

    RoW, APAC revenue grows fastest for Facebook in 2017

    BENGALURU: Social media giant Facebook (FB) reported 47.1 per cent revenue growth for the year ended 31 December 2017 (FY 2017, the year under review) at USD 40,653 million as compared to USD 27,638 million for FY 2016. Growth during the year under review was led by 55.2 per cent and 54.1 per cent growth in revenue from Rest of the world (ROW) and the Asia-Pacific (APAC) regions respectively. The contributions to FB’s revenue from these regions also grew in FY 2017 as compared to the previous year. ROW’s contribution to FB revenue increased to 10 per cent from 9.5 per cent, while the A-Pac regions contribution increased to 16.6 per cent from 15.9 per cent. FB reports revenue from four regions–ROW, APAC, Europe and the US and Canada (US).

    Contribution to FB’s revenue from the European region grew 24.3 per cent in FY 2017 from 23.7 per cent in FY 2016, while the contribution from the US region declined in FY 2017 to 49.1 per cent from 50.9 per cent in the previous year.

    However, during the quarter ended 31 December 2017 (Q4 2017, quarter under review), it was the European region that led FB’s growth in revenue. FB’s revenue in Q4 2017 grew 47.3 per cent to USD 12,972 million from USD 8,809 million in the corresponding year ago quarter (y-o-y). FB’s revenue from the European region grew 57.4 per cent followed by the A-Pac region with 52.6 per cent. Revenue from ROW and the US grew 51.5 per cent and 40.3 per cent respectively.

    FB’s advertisement revenue increased 48.6 per cent in FY 2017 to USD 39,942 million from USD 26,885 million in FY 2016. Revenue from payments and other fees declined 5.1 per cent during the year under review to USD 711 million from USD 753 million in the previous year. Ad revenue in Q4 2017 increased 48.1 per cent y-o-y to USD 12,779 million from USD 8,629 million. Revenue from payments and other fees grew 7.2 per cent y-o-y to USD 193 million from USD 180 million.

    In Q4 2017, about 38.9 per cent (828 million) of FB’s 2,129 million monthly active users were from the RoW region, 32.5 per cent (692 million) were from the A-Pac region, 17.4 per cent (370 million) were from Europe and 11.2 per cent (239 million) were from the US region.

    Facebook’s average revenue per user (ARPU) in Q4 2017 grew 28 per cent y-o-y to USD 6.18 from USD 4.83 in Q4 2016; APRUs from ROW grew 31.9 per cent to USD 1.86 from USD 1.41, from -Pac grew 22.7 per cent to USD 2.54 from USD 2.07, from Europe grew 48,2 per cent to USD 8.86 from USD 5.98 and from US grew 35.1 per cent to USD 26.76 from USD 19.81.

    In its earnings release, FB says that mobile advertising revenue represented approximately 89 per cent of advertising revenue for the fourth quarter of 2017, up from approximately 84 per cent of advertising revenue in the fourth quarter of 2016.

    “2017 was a strong year for Facebook, but it was also a hard one,” said Facebook founder and CEO Mark Zuckerberg. “In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society. We’re doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term.”

    Also Read :

    Facebook to ban cryptocurrency ads

    YouTube, FB to corner major ad spend globally over 5 years

    Social media most significant for snackable content: NBA India MD

  • Technology at your fingertips to bring a change in the patient care at hospital OPDs & clinics

    Technology at your fingertips to bring a change in the patient care at hospital OPDs & clinics

    The long multiple queues, overcrowding and waiting time at Hospital OPDs and clinics leads to patient frustration and discomfort. To resolve these issues, the healthcare sector has realized the need of technology which can smoothen the work flow at the hospital OPDs and clinics and offer a comfortable visit to the patients. Under the pioneering initiative of mCURA, the heath-tech company, India’s first Integrated mobility platform, SMART OPD has been introduced in the market. This technology enables patients to bypass long queues at registration and billing counters, labs, pharmacies and doctor chambers which completely eliminates necessity of spending valuable time waiting at the hospitals. Through this technology, the patients can have ready information on their mobile phones or tablets located outside each consultation cabins on the inflow and outflow of other patients, providing comfort to the patients.

    At the registration counter, patients are given NFC based “ TAP & PAY “ CARD (Registration + cash card) & are  prompted to download patient  app, which stores all the medical records, medical bills/payment transactions, checks doctor’s availability, real time token broadcaster which helps doctors as well as patients at investigation/diagnostic counters and pharmacy.

    For Non-smart phone users The “ Tap & Pay”  Card has the capability to access records/ bills / payments/ book appointments from the tabs or devices installed outside every doctor’s chambers and at all investigation counters. The patients can use their “Tap & Pay” cash card to pay for hospital services easily without waiting in any queue from any of these counters. Simply recharge it and tap the card at the counter to pay for doctor fees, investigation bills and medicine delivery. It also instantly calculates wait times and provides required information between various lab tests recommended by the doctor. 

    According to Ms. Madhubala Radhakrishnan, Founder and President of mCURA,“Labs, Pharmacy, doctors and even patients are in tegrated fully into the IT Infrastructure through mobile devices. This helps facilitate faster filling of prescription, reduction in misreading of doctors’ handwriting, lowered waiting time for test results and automatic medicine intake reminders to patients. By automating everything, redundancy can be avoided and manpower can be optimized.

    “This technology will also help the patients who need a family member to take care of them at the billing counters, labs and pharmacy. This will help and ensure smooth entry, consultation and exit of the aged persons as there is no need of cash management at the billing counters. The patient’s only need to carry the SMART OPD card to experience the smooth flow at the hospitals and clinics”, adds Ms. Radhakrishnan.

    Recognizing the fact that doctors using technology at the point of care is a big challenge, mCURA also provides Clinical Information Executive who is equipped with smart devices to support doctors for quickly entering patient prescriptions digitally. This also helps preserving doctor-patient relationship as the doctor would only be listening to the patient’s problems, without diverting his/her attention on computers.

    Besides, catering to medical records in chronological order through single view case-sheet, it helps doctors to review and enter their current findings immediately. Delivering customizable pre-defined templates for common ailments frequently seen in OPDs, it reduces doctors’ time per patient visit and helps improve patient intakes. Moreover, by storing lab views of wounds and comparing it across time frames, doctors can measure treatment progressions/regressions.

  • Times Bridge appoints two Twitter execs to leadership roles

    Times Bridge appoints two Twitter execs to leadership roles

    MUMBAI: Times Bridge has added two more Twitter seasoned professionals to its roster. The global investments arm of The Times Group has appointed Viral Jani and Margot Ling-former executives at the microblogging site-to its leadership team. Jani has been appointed senior vice president of investment operations while Ling has been appointed as head of greater China investments and partnerships.

    Both appointments are effective immediately. 

    “The mission of Times Bridge is to bring the world’s best ideas to India and to share India’s best insights with the world,” said Times Bridge CEO Rishi Jaitly, who previously served as Twitter’s vice president, Asia Pacific and Middle East. “Viral and Margot are proven, mission-driven leaders who will help us build on recent momentum to scale the pan-India success of our investment portfolio and meet the demand for Times Bridge’s platform in China and beyond.”

    Viral Jani, a graduate of MICA in Ahmedabad, has worked in a variety of functions across technology and media firms. Until recently, Jani led strategy, television and entertainment partnerships for Twitter across India working with key strategic partners to drive innovation and monetisation. Previously, he was Head of Strategy and Social Media for The Times Network. Jani will be based in Mumbai and lead the India success of Times Bridge’s growing investment portfolio, which includes Airbnb, Coursera, Houzz, MUBI, Thrive, Uber, Vice and others.

    “India is a meeting point for the world’s great ideas and a microcosm of the world’s markets, presenting unique challenges and opportunities for all entrepreneurs,” said Jani. “At Times Bridge, I look forward to setting a new standard for what it means for big ideas, from our investment portfolio and beyond, to immerse across India.”

    Margot Ling, before leading strategy and partnerships for Twitter across Greater China, helped global companies such as Dolby, News Corp and Edipresse structure deals in Mainland China. Ling will be based in Hong Kong and work with entrepreneurs and executives across Greater China to help them realize their India opportunity.

    “China and India are not only the world’s fastest-growing economies but also two of the world’s most celebrated, ancient civilisations,” said Ling. “At Times Bridge, I look forward to building a bridge between India and China and, in so doing, setting a new standard for what it means for ideas to travel between cultures.”

  • Bloomberg launches 24/7 news network on Twitter

    Bloomberg launches 24/7 news network on Twitter

    MUMBAI: Bloomberg Media, the consumer-facing media organisation of Bloomberg, has launched the world’s first ever round-the-clock television streaming service on Twitter.

    TicToc by Blooomberg officially goes live on Monday and aims to combine Twitter’s global reach and user commentary with Bloomberg’s news-reporting expertise. The new service will be staffed by a team of 50 editors, producers, social media analysts and marketers, most of which are based in New York.  The 24-hour news network has got seven sponsors on board including Goldman Sachs, AT&T Business, CA Technologies, CME Group, INFINITI, SAS, and TD Ameritrade and will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor. 

    The first interaction of TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter, it said in a statement. 

    “We are seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we are fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience,” Bloomberg Media Chief Executive Officer Justin B Smith said. 

    “Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what is happening in the world no matter where they are. Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about,” Twitter Chief Operating Officer Anthony Noto said. 

  • Semi-urban connect helps FilterCopy attain top slot on Facebook

    Semi-urban connect helps FilterCopy attain top slot on Facebook

    MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641) lifetime followers.

    It has taken over the place of BuzzFeed which reserved the second position with 68.7 million (68,765,209) video viewership. The Glitch co-founder and content chief of the creative Varun Duggirala feels that what may have given FilterCopy an edge was its all-encompassing narrative that cuts across urban and semi-urban people while BuzzFeed is purely urban.

    FilterCopy’s relatable entertainment and humour content is what makes it touch emotions, says iProspect India strategist – content marketing Shipra Tandon. She adds: “FilterCopy is creating connecting and customised content that is tuned to the current generation. Brands are connecting with the audiences in the same language and tonality in which they talk which makes people relate the content to their situations and the way they are.”

    Duggirala adds, “When we scroll down our feeds only two things make us stop and watch- something our mindset relates to and something that sparks our curiosity. In both cases, the right dash of universal humour or tight-knit narrative is what makes all the difference to grab Indian eyeballs, because we innately relate to anything that sparks an emotional response from us.”

    For December, Pocket Aces, which runs the tending content site FilterCopy, will be launching 20 new pieces a day. Over the month there will be six short videos, 300 articles and 20 memes. Two videos have been released as is a new format called FilterCopy Practicals. Plans are underway to launch exciting formats and target the creation of over 500 short videos and over 3000 articles. The team creates everything from scratch. They conceptualise, script, produce, release, and market the whole content.

    But the big question is that, is the revenue pouring in? Duggirala feels gaining substantial viewership will enable signing up in-show advertisers as well as building inventory for when Facebook launches a monetisation model.

    Pocket Aces co-founder Aditi Shrivastava attributes the success to content that people not only love but also share by tagging others. Innovative content and the audience’s favourite FilterCopy faces like Dhruv Sehgal, Veer Rajwant Singh, Aisha Ahmed, Mithila Palkar, AkashDeep Arora, Kriti Vij, Apoorva Arora and many more, catch more eyeballs on social media.

    Currently, Pocket Aces is very much active on its own website, YouTube channel and Facebook. It does not have any plans to launch an OTT platform in the near future. It reaches 40 million unique viewers a week through its channels on social media. Content is also syndicated via Ola Play, Sony Liv, Dainik Bhaskar, Youku Toudo (China) and airlines like Jet Airways, SpiceJet and Etihad.

    Started in 2013, FilterCopy is mixed-media offering from Pocket Aces for shareable written and video content includes articles, relatable videos, funny memes and much more. Pocket Aces is a tech-driven digital media entertainment company of India, focused on creating and distributing highly engaging original content for millennial audiences via its channels Dice Media (premium digital web series), FilterCopy (shareable written and video content), and Gobble (all things food).

    In the past two years, the company has worked with over 40 advertisers including PepsiCo, Flipkart, Landmark Group, T Series, Marico, Kingfisher, Oyo Rooms, Swiggy, etc. Pocket Aces has a wide range of investors that include Sequoia Capital, Aarin Capital, Axilor Ventures, and North Base Media.

    The audience can be assured of new content in the last week but the company is giving a whole week off for its employees to usher in the new year.