Category: Social Media

  • Snapchat localised into 4 Indian languages

    Snapchat localised into 4 Indian languages

    MUMBAI: Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati and Punjabi. Reinforcing its commitment to the Indian market, Snapchat launched Discover in India last year and is now localizing into regional languages to engage and excite Snapchatters to share content in their very own language.

    Recently, Snapchat released localized lenses, filters and stickers on Holi – India’s Festival of Colours, for IPL teams – Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Chennai Super Kings, and collaborated with Indian women artists from across India to develop creative tools on the occasion of International Women’s Day.

  • Facebook takes down 700 fake pages ahead of elections

    Facebook takes down 700 fake pages ahead of elections

    MUMBAI: Social media network Facebook, in its first big crackdown ahead of the Lok Sabha polls, has taken down around 700 pages associated with various political parties in India. The global giant cited “coordinated inauthentic behaviour” for removing the pages over four separate takedowns.

    Out of the accounts taken down from Facebook and Instagram, 687 were linked to individuals associated with an IT Cell of the Indian National Congress (INC), while 15 belonged to an Indian IT firm, Silver Touch that usually handles pages for NDA.

    In a blogpost, Facebook head of cybersecurity policy Nathaniel Gleicher stated that the pages were taken down based on their behaviour, not the content they posted. He wrote, “We are constantly working to detect and stop coordinated inauthentic behaviour because we don’t want our services to be used to manipulate people. We’re taking down these pages and accounts based on their behaviour, not the content they posted. In each case detailed below, the people behind this activity coordinated with one another and used fake accounts to misrepresent themselves, and that was the basis for our action.”

    Facebook further revealed that an advertisement amount of around $39,000 had been spent on the 687 accounts linked with the Congress between August 2014 and March 2019, while the 13 accounts linked with Silver Touch had spent $70,000 from June 2014 to February 2019.

    However, none of the official accounts of either BJP or Congress have been affected by the takedown.

  • Facebook hosts AI for social good summit, announces key initiatives

    Facebook hosts AI for social good summit, announces key initiatives

    MUMBAI: Facebook has announced a host of initiatives dedicated to delivering social and inclusive growth by harnessing the power of emerging technologies led by Artificial Intelligence (AI). The announcements were made at Facebook's inaugural AI for India Summit held in Bengaluru that focused on AI for Social Good. The summit was attended by AI thought-leaders, start-ups, NGOs, and the developer community. 

    Kicking-off the day long summit, Ajit Mohan, Vice President and Managing Director, Facebook India, said, “At Facebook, we are developing and leveraging cutting-edge technologies for products we develop around the world. From developing a tool to swiftly connect blood banks and hospitals with blood donors to utilizing Disaster Maps to aid the relief work during the 2018 Kerala Floods, we have always sought opportunities to deploy the best of our expertise in the service of India. We are an ally for India's economic growth and social development and this summit is our effort to understand how we can contribute to the development of deep tech in India, as well as corral resources to use these technologies to develop impactful solutions for tough and persistent problems.”

    Talking about AI for Social Good, Facebook spoke about its Blood Donation tool, which helps connect blood banks and hospitals to blood donors who have registered themselves on the platform. Facebook said that to date, more than 35 million people have signed up to be donors globally. In order to understand its impact, Facebook partnered with blood banks in India and Brazil to conduct in-person surveys and found that one in five people said that Facebook influenced their decision to donate blood. 

    Facebook also spoke about how AI can play a crucial role in times of crisis, and cited its efforts during the 2018 Kerala Floods when in partnership with SEEDS India, an NGO, it quickly prepared disaster maps for the state. The maps use aggregated and de-identified Facebook data to track people’s movement and were able to demarcate between the flood-hit and safe zones. This information helped SEEDS and other humanitarian organizations appropriately time their early recovery and relief operations. 

    “At Facebook we are also committed to growing the local AI ecosystem, which can be achieved by providing support to start-ups, to the student community, and by ensuring diversity within the ecosystem itself. That's the thought behind our key announcements today around AI for India Accelerator, trainings and scholarships for students and developers, and 'Women in AI' hackathons,”  added Mohan.

    India Innovation Accelerator: Facebook announced the India Innovation Accelerator program with a focus on AI for Social Good. Under this program Facebook will extend mentorship and support to promising startups that are leveraging AI to address gaps within the high social impact areas of women safety, agriculture, education, healthcare, climate change, and resilient cities, among many others.

    100 Scholarships for students and developers: Facebook also announced 100 scholarships for students and developers focused on nurturing their ideas for utilizing AI for social good. The scholarships will enable the students to gain access to advanced courses on Deep Learning. 

    'Women in AI' Hackathons: Determined to encourage diversity within the ecosystem, Facebook has announced AI Hackathons that are aimed at encouraging women developers and women-led start-ups focused on AI. The winners will be provided courses on AI and ML by professors of Indian Institute of Technology (IIT), Madras.

    AI Trainings: Under Facebook's recently announced, Facebook Hubs program, it will conduct extensive, application-based AI trainings with a host of startups across 20 locations in India. Aimed at helping startups and entrepreneurs scale their businesses, Facebook Hubs will extend support for the community by hosting mentor hours and conducting training and workshops.

    Ragavan Srinivasan, Product Director, Facebook AI said, “The AI for India Summit is our first step in what we hope to be a fruitful journey of applying AI to solve India specific needs. We've raised awareness for Facebook's AI vision and strategy. More importantly, we've listened and learned from the local think-tanks, NGOs, and developers. We're excited about advancing AI in a responsible and inclusive manner to build products and experiences tailored for India."

    The day-long summit held on March 26th saw discussions on how AI could be utilized to make advancements in healthcare, education, agriculture, and crisis/disaster mitigation in line with the National Strategy for Artificial Intelligence that was outlined by NITI Aayog last year. The summit was attended by Amitabh Kant, CEO of NITI Aayog, and members from academia, leading think-tanks, NGOs, students, and developer community.

  • Over 4.8 million Tweets as the Cricket season begins

    Over 4.8 million Tweets as the Cricket season begins

    MUMBAI: The summer of cricket is here and the conversation continues to heat up on Twitter. Since the start of March, there’s been over 4.8 million Tweets on cricket from teams, players and fans alike. India explodes with Tweets on cricket over the opening weekend with close to 1.4 million Tweets. The conversation goes global (as shown in the heatmap below) as the cricket season kicks off!

    This year, fans can look forward to highlight clips and live coverage from Cricbuzz (@Cricbuzz) of their pre-show, mid-innings, and post-show coverage featuring top names in the sport like Harsha Bhogle, Gaurav Kapur, and Virender Sehwag. Twitter has also partnered with NDTV (@NDTV) to offer fans live pre- and post-match video commentary as well as customized graphic explainers and scorecards to get them the latest happenings during the cricket season.

    “Twitter is the best place to see what's happening in the world of sports, especially this summer of cricket. We are pleased to have Cricbuzz and NDTV to bring cricket fans on Twitter exclusive live content on their favourite game,” says Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific.

    "Cricket is consistently one of the world's largest conversation drivers on Twitter and we expect to see more engagement from fans and brands alike as the season heats up," he added. "Back by popular demand we have emojis for all your favorite cricket teams like Kolkata Knight Riders, Mumbai Indians, Chennai Super Kings and so many more."

  • USP Studios’ Kids TV receives Diamond Play Button from YouTube

    USP Studios’ Kids TV receives Diamond Play Button from YouTube

    MUMBAI: USP Studios' flagship channel, Kids TV, has surpassed the 10 million subscribers mark, creating a strong community of loyal viewers. To celebrate this achievement, the video-sharing giant YouTube has honoured USP Studios with the prestigious Diamond Play Button.

    The Diamond Play Button is a top honour conferred by YouTube, next only to the Ruby Play Button for the 50 million mark.

    USP Studios founder Uday Singh said, “It is a proud moment for us to receive the Diamond Play Button from YouTube and we couldn’t be happier. The button is a quality certification, a mark of the immense work that every member at USP Studios has put in to reach this subscriber base and an encouragement to keep striving for more. It is also a huge responsibility because our animations and our characters are reaching millions of people around the world. By working closely with our platform partners, we will continue to grow our global community and entertain new audiences from all around the world.”

    USP Studios received a letter from the YouTube CEO, Susan Wojcicki which stated – “The fact is, you’re no longer just a great channel. You’re a movement. You’ve clearly touched a nerve in the world, and you’ve found a legion of fans that expect – and receive – great things from you. You amaze us and inspire us every day. Keep it coming.”

    USP Studios has been constantly expanding its subscriber base through new content, partnerships, and collaborations making a strong foothold in the kids’ content industry

  • Facebook announces AI for social good summit

    Facebook announces AI for social good summit

    MUMBAI: With a vision to leverage the power of Artificial Intelligence (AI) to deliver social good, Facebook has announced its inaugural 'AI for India Summit' focused on discussing inclusive growth and solutions to the most enduring social challenges. The one-day summit will be held on March 26th, 2019 in Bangalore.

    The Summit will bring together key representatives from the AI community in India such as policy makers, start-ups, and the developer community. It will also be attended by Facebook's global AI teams, which are keen to listen and learn from the thought-leaders and experts on the future of AI technologies in India, especially those that aspire to aid social change.

    Over the past decade, AI has emerged as a transformative technology for developing scalable social solutions that address the challenges of access, affordability, and skill shortage. Facebook continuously works on AI projects for social good for the benefit of people and communities. One of the examples of Facebook's application of AI for social good in India has been the work around Blood Donations, which helps hospitals and blood banks connect with blood donors quickly.

    Facebook is committed to the growth of India, and wants to be an ally to India for developing an expertise in AI. The Summit has been conceptualized to serve as a platform for thought-leaders from across domains to discourse on the possible applications of AI to drive advancements across healthcare, education, agriculture, and crisis/disaster mitigation, in line with the National Strategy for Artificial Intelligence that was outlined by NITI Aayog last year.

  • T-Series beats PewDiePie to become world’s top YouTube channel

    T-Series beats PewDiePie to become world’s top YouTube channel

    MUMBAI: After a heavy battle of several months, music label and production house T-Series has finally overtaken PewDiePie to become the top YouTube channel. T-Series now has 90.52 million subscribers, a little above the Swedish YouTuber’s 90.49 million. For the last six years, PewDiePie, aka Felix Kjellberg has been the most subscribed YouTube channel. It was around six months ago that the threat from T-Series started to become imminent, leading to a massive anti-T-Series campaign from his followers. A few days ago, T-Series chairman Bhushan Kumar had tweeted an appeal to Indian viewers to increase its subscriber count.

    India’s telecom revolution enabled T-Series to jump from 30 million subscribers at the start of 2018 to where it has reached now.

  • IPRS grants music license to Google for India

    IPRS grants music license to Google for India

    MUMBAI: The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

    IPRS is the registered copyright society in India authorised to carry out the copyright business in respect of musical works and literary works (lyrics), associated with musical works and members comprising of author (lyricists), music Composers and music publishers.

    IPRS CEO Rakesh Nigam stated, “The IPRS agreement with Google is nothing short of historic. IPRS and its members will benefit greatly from the arrangement with Google. IPRS licensing reach has significantly increased  as a registered copyright society and its mandate to function efficiently and transparently vis-à-vis licensees, members and the public. This is another step to ensure IPRS’ standing as the preeminent copyright society in India”

    YouTube global head of music licensing Christophe Muller said, “This is yet another step in YouTube’s ongoing commitment to ensuring that writers, composers and publishers continue to be paid fairly, and that our users are able to enjoy their favorite songs and discover new music on YouTube.  We’re extremely pleased to have reached this important agreement with IPRS that will bring more value to songwriters and artists, and deliver an incredible experience to music fans in India.”

    Saregama India Ltd CEO IPRS director Vikram Mehra said, “This is an extremely positive development. The deal between IPRS and Google for its YouTube and other related services will surely strengthen the copyright ecosystem in India. Indian Artistes will recognise value from the exploitation of their creations and this arrangement will yield more value for all IPRS members.”

    IPRS chairman Javed Akhtar said, “The IPRS-Google agreement is a historic milestone for Indian authors and music composers as well as music publishers. I congratulate and thank Google for backing Indian artistes, music publishers and the creative fraternity in such a strong way in India. This is the beginning of a very strong relationship with Google. IPRS is determined to ensure that these relationship augers well and proves beneficial to the creative fraternity in India. YouTube has a strong and pioneering role to play in encouraging creators and connecting them with markets and users. This deal between IPRS and Google for its YouTube and other related services will provide benefits to creators and members of IPRS in a tangible and meaningful way.”

  • Kubrra Sait to host an interactive Bollywood quiz show on Facebook

    Kubrra Sait to host an interactive Bollywood quiz show on Facebook

    MUMBAI: Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live. The show will make its debut on March 18, 2019 and will test the viewers’ Bollywood prowess, allowing them a golden chance to win a cash prize of Rs. 50 000 every episode.

    Kubbra Sait-Indian actress and TV Host has appeared in films like Sultan, Ready and City Of Life and has been highly praised for her performance in the web series, Sacred Games recently. Jhacaaash will see Kubbra pose viewers with 10 interesting questions for which they will have 10 seconds to respond and get lucky. 

    Viewers can catch the live action by tuning in to the Facebook page of Jhacaaash ( https://www.facebook.com/jhacaaash/) every Monday and Thursday 6:00 pm.

  • Facebook chief product officer Chris Cox, WhatsApp head Chris Daniels step down

    Facebook chief product officer Chris Cox, WhatsApp head Chris Daniels step down

    MUMBAI: Social media giant Facebook has announced the departure of two high profile executives. The company’s chief product officer Chris Cox and its messaging app WhatsApp head Chris Daniels are leaving. In the last two years, the firm has lost several top notch executives.

    Cox had been with Facebook for more than a decade as he joined the firm in 2005, one year after the company was founded. He also helped helped to build several key features of the platform including News Feed. But WhatsApp head Daniels took up his responsibility just one year ago.  

    The move comes at a time when a week after Facebook CEO and co-founder Mark Zuckerberg announced that the platform is focusing more on private messaging and ephemeral content. "This is an important change as we begin the next chapter of our work building the privacy-focused social foundation for the future," Zuckerberg said in the note.

    Daniels will be replaced by Will Cathcart, current head of Facebook's mobile app. But, Facebook has not announced Cox’s replacement yet.