Category: Social Media

  • Sameer Pitalwalla to move on from Culture Machine

    Sameer Pitalwalla to move on from Culture Machine

    MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine.

    He will continue as an advisor and will oversee some of its existing long-format shows. The business post-Pitalwalla’s transition will be led by Rainshine Entertainment chief operating officer Anuraag Srivastava.

    Founded in 2013 by Sameer Pitalwalla, Culture Machine is a Digital Media company which currently runs some of India’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over.

  • Facebook plans to invest in tech startups of India

    Facebook plans to invest in tech startups of India

    MUMBAI: Social media giant Facebook is planning to invest in technology startups of India. Few months back, the first minority investment that Facebook made was in Meesho. Speaking at the opening session of the second edition of ‘Huddle Kerala 2019,’ Facebook India vice president and managing director revealed the plan.

    “We now have shown willingness to make direct investments in technology startups in India. We are willing to spend our time, and energy to tap the massive depth of engineering talent in the country,” Mohan said.

    The first investment Meesho could bring 2,00,000 first-time female entrepreneurs online which relies on the existing behaviour of communities in India and leverages on women entrepreneurs essentially pitching products to their friends and families.

    “It is an innovation that was coming out of India which can be exported to rest of the world, and that model has scaled a dramatic impact in job creation. Any analysis of economy, most of the job creation happens from small business,” Mohan added.

  • Facebook rolls out new suite of interactive ad solutions

    Facebook rolls out new suite of interactive ad solutions

    MUMBAI: Facebook is rolling out a suite of new interactive ad solutions today including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables. The new Ad solutions released today are built on people’s natural desire to interact, engage, and touch. Interactive Ads enable instant two-way communication and get people involved, which is a natural fit for how people, especially the youth, engages on mobile phones. With the festive season coming up in India, this suite of interactive Ads can help advertisers engage with their consumers in new and interesting ways.

    "At Facebook, we build for people first. This means our products, services, and Ad solutions have evolved to meet people’s growing desire to engage and participate in ideas. This is also a key reason why they have delivered consistent business results for our advertisers, large and small. In the age of reducing attention spans, Interactive Ads are one of the most effective ways of holding the attention of the consumer. They are also easy to execute – a poll Ad can be created in just five seconds. The new Ad bundle will especially add value to brands looking at high-engagement festive campaigns,” said Facebook India director and head of global marketing solutions Sandeep Bhushan.

    Increasingly people want to participate in a brand’s big idea and they’re using innovative ways of doing so – less words, more GIFs, Lives, Reactions, emojis, face filters, and stickers. In turn, brands and people are becoming more intertwined and it’s changing digital advertising from a one-way push communication to an ongoing dialogue powered by creativity.

    “This behaviour is unfolding across our family of apps. Already, 60 per cent of businesses on Instagram use an interactive element such as @mention, hashtag or poll sticker, in Stories every month. What started with exploring new things on mobile has morphed into vast and varied conversations that welcome people’s participation and will eventually immerse them into shared experiences. To help brands further embrace this trend, we are announcing new ad solutions that encourage a playful experience between people and businesses, and deliver results,” said The Creative Shop at Facebook APAC creative strategy lead May Seow.

    Facebook is now bringing video poll ads to Facebook mobile Feed, globally available this month. Poll ads allow advertisers to insert polls to video ads and enable an interactive, personalised advertising experience. Facebook is launching three variants of poll ads, and each will support the reach, brand awareness objective (BAO), traffic, and app installs objectives.

    These are ‘Poll Only’ that will enable advertisers to interact with their target audience to drive brand lift; “Poll plus Watch & Browse” that will enable advertisers to capture peoples' preference for personalized journeys on their websites; and ‘Poll plus Watch & Install’ that will enable advertisers to interact with people and drive them toward an app install.

    Advertisers can insert a poll question and two corresponding response options to a video ad campaign in the Facebook mobile News Feed. “In early findings, we’re seeing poll ads in Feed drive increased brand awareness and conversions. For example, in 5 out of 9 brand lift studies, we observed poll ads increased brand awareness compared to video ads,” Seow said.

    In addition to interactive questions, people use face filters and fun animation in the 1 billion stories shared every day across Facebook, Instagram, and WhatsApp. For businesses, the augmented reality opportunity is clear. For WeMakeUp, a US-based cosmetics brand, AR Ads on Facebook enabled customers to try on its latest shade of lipstick, and as a result the brand drove a 27.6 point lift in purchases with the average person spending 38 seconds interacting with the ad unit. Facebook is now expanding this AR opportunity to more advertisers, entering open beta for AR Ads globally over the next few months.

    Lastly, Facebook is also expanding its playable ad format that allows people to play a game to drive downloads, conversations, and brand objectives. Uber India used the Playable format for a campaign during the 2019 Cricket World Cup and saw 3X higher Ad Recall Lift Rate and 10% higher click through rate (CTR) compared to other brand awareness campaigns.

    The expansion of playables is now available for all advertisers globally.

  • Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

    Team BigBasket scores a last minute winner to clinch the title of the inaugural ‘LinkedIn ESPN Office Sports Quiz’

    MUMBAI: LinkedIn, the world’s largest professional network in association with ESPN, the one-stop destination for all things sports, concluded the first season of LinkedIn ESPN Office Sports Quiz with team BigBasket winning the finale. The contest witnessed tough competition between corporates, with BigBasket surging ahead at the last question to list the trophy. The first season of the LinkedIn ESPN Office Sports Quiz witnessed participation from 2246 working professionals from 1123 teams from different quarters. All the episodes of the quiz are available on ESPN India, ESPNcricinfo, social media platforms – ESPN.in Facebook, ESPN.in Instagram, ESPNcricinfo Facebook, ESPNcricinfo Instagram, YouTube and LinkedIn Network.

    Gaurav Kapur, a renowned television presenter, and the quizmaster for the three semi-finals and final, said, “I used to think I knew my sports thoroughly until I anchored the LinkedIn ESPN Office Sports Quiz. During the quiz, I thanked my stars for being on the other side of the table as this is one of the toughest contest I have been a part of and can safely say that this show has helped me enhance my knowledge of sporting trivia. My best wishes to the BigBasket boys, for stealing the trophy from team GyaanSpace on the finals straight.”

    Team BigBasket participants Rohit Suresh and Shriram Sundararajan are now set to travel to England in October to watch an English Football League match live from the stadium. Both Rohit Suresh & Shriram Sundararajan expressed great enthusiasm at winning the quiz. Avid sports fans and athletes themselves, the duo claimed that their preparation for the quiz primarily comprised of watching sports on television and following ESPN and ESPNcricinfo regularly.

    Akshaya Kolhe, Head of Sales, ESPN, said, “At ESPN we strive to constantly tap into the whole spectrum of our sports fan base through concerted efforts to diversify our engagement and content, using different channels and formats. This partnership with LinkedIn has been a fruitful one for us as we were both able to harness our reach and scale to provide true sport fans with a platform to test their knowledge and demonstrate their passion for sports.”

    LinkedIn ESPN Office Sports Quiz is an effort to unite sports enthusiasts from different walks of life and in different stages of their careers through their passion for sports. Participants of all age groups representing reputed organizations spanning Information & technology, Banking, e-tailing, Edutainment and other sectors from across Indian cities were united through their passion for sports during this quiz. The participants were put through rigorous online qualifying rounds, semi-finals and final across three weeks, that culminated with team BigBasket taking home the coveted trophy.

  • Facebook and Instagram roll out music products in India

    Facebook and Instagram roll out music products in India

    MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

    With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali – Kabir Singh, Ve Maahi – Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.

     “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we're thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We've partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way, ” Facebook India director and head of partnerships Manish Chopra commented on the launch.

    Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.

     “We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends, ” Facebook head of video and music products Paresh Rajawat said.

    Product details:

    Music on Facebook and Instagram Stories

    Starting today, people will be able to add a song to their photos and videos on their Stories. Simply open the camera on Facebook or Instagram or select a photo or video from your gallery, touch the sticker icon and add the Music sticker. After choosing a song, you will be able to select which part of it you would like to highlight on your story, and add the artist's name and track title. Knowing that Hindi film music is integral to music in India, people will be able search for music by Actor and Actress names, in addition to search by Film Name, Singer Name as well as a Song name. People can also search for songs by language.

    Lyrics on Instagram: Additionally, if the song has lyrics available, they will automatically pop up. Tap through the icons to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.

    Lip Sync Live on Facebook: will allow you to perform and dub songs live on Facebook. Friends can check your performance in real time and follow the lyrics of the songs while you have fun together.

    To create one, just select the "Lip Sync Live" option when starting a Live on Facebook – choose a song, add a description and customize the video with filters or a background. During broadcasts, friends will be able see the name of the artist and song featured on the video and be able to directly tap to follow the singer or band on Facebook.

    Music on Facebook Profile: will allow people to add tracks to a new music section on your Facebook Profile. In addition, you can pin songs at the top of your Profile, so your friends learn more about you. Songs fixed to your Profile will visually show the artist and the track. When your friends play a song on your Profile, they will be able to hear a small clip or choose to listen to the complete track through streaming platforms. They can add the same song to their Profiles or click to visit the singer or band's Page.

  • WhatsApp offers to track ‘dubious’ individuals for Indian govt

    WhatsApp offers to track ‘dubious’ individuals for Indian govt

    MUMBAI: Facebook vice president of global affairs and communications Nick Clegg met home minister Amit Shah, national security adviser Ajit Doval, IT and communications minister Ravi Shankar Prasad and commerce minister Piyush Goyal regarding the dispute over traceability of messages in WhatApp. However, it remained unresolved.

    According to an ET report, Clegg offered to track WhatsApp communication activities of persons deemed “dubious or suspicious” by government agencies. However, Facebook will only do this for persons identified by the government from now on. The company also does not want to break end-to-end encryption, which is at the core of the traceability issue.

    Clegg also informed that instead of message content, Facebook could help with metadata. His discussion with Shah was around protecting end-to-end encryption as well as sharing different forms of signals in response to legal requests that can be helpful.

    Clegg also commented that data localisation will create "balkanisation" of the internet and make it unlikely that the next Facebook or Google will come from India.

    On Friday, the Supreme Court asked the government for an update on the proposed intermediary guidelines which mandate traceability for social media companies such as Facebook when content is deemed officially to have created law and order problems.

  • BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This campaign has caught the eye of BookMyShow’s users in huge numbers and has been appreciated across social media platforms as well.

    Here are some interesting facts about the campaign:

    The campaign for Dream Girl has seen a phenomenal response from BookMyShow users, beating Avengers: Endgame when it came to ‘click rate’ and generating traffic on the platform

    After the push notification was sent to users, the traffic on BookMyShow multiplied ten-fold within a few minutes, hitting the 1 million mark in an hour

    After the campaign was activated, the number of missed calls on +91 70955 70955 increased by 10k in a day

    The click rate for this campaign was 9x when compared to other campaigns of this scale

  • Omidyar Network India, Monitor Deloitte launch report on Indian data privacy landscape

    Omidyar Network India, Monitor Deloitte launch report on Indian data privacy landscape

    MUMBAI: Omidyar Network India, an investment firm focused on social impact, today launched a new report titled “Unlocking the potential of India’s Data Economy: Practices, Privacy and Governance”, in partnership with Monitor Deloitte. The first of its kind study analyses data practices and governance by private enterprises that are shaping India’s data revolution.

    The report also has key recommendations for entrepreneurs, investors and regulators to turn data privacy into a core business and regulatory issue.

    “As tech-led investors focused on impact, we believe that technology can drive massive impact in ways that were not possible earlier and have invested in a unique portfolio of enterprises that accelerate the digital journey of India’s “Next Half Billion” to access aspirational services. Equally we now focus on “responsible tech”, recognising the increased vulnerability of individuals and society to harms. This is why we support research and other entrepreneurial efforts to help inform policies, practices and behaviours by policymakers, businesses and users in good data practices, especially in privacy,” said Omidyar Network India MD Roopa Kudva.

    The findings of this report encourage entrepreneurs, investors and regulators to take responsible measures that can lead India towards an ideal future of data privacy:

    ·         India is witnessing a personal data revolution: High growth in personal data collection is projected to continue, driven by strong consumer, enterprise and government initiatives.

    ·         Personal data is adding value, but also new risks: Loss of privacy, financial losses, discrimination while unethical use can negatively impact enterprises and investors.

    ·         Personal data proliferation means that behavioural data is used to create detailed personal profiles: Many may find this unsettling.

    ·         Lack of a strong framework in handling data: Private enterprises collect large volumes of data, largely unknown to the consumer as well as share the data with third parties

    ·         Data governance regulations and practices not lagging behind data evolution of big data and business models: Pace of development a framework  to ethically collect and process slower than progress of Big Data and AI

    ·         India is at a nascent stage of evolution on privacy issues: As Indian consumers do not yet fully recognize the need for privacy, and the Personal Data Protection bill is awaited, enterprises primarily adopt a “tick the box” compliance lens to data privacy and protection.

    ·         Foundational principles for an ideal future on privacy: Personal ownership of data, fair value in exchange for use of personal data, informed consent, accountability and transparency

    ·         Responsible approaches to big data can lead to innovation driven profitability and growth: The issue need not be one of a tug-of-war between business opportunity and social acceptability. Looking at ethical and societal aspects of data collection and usage can lead to sustainable success in the marketplace

    ·         Collective action towards data privacy and protection: All four stakeholders – enterprises, investors, regulators and civil society — must collectively join hands and work towards pursuing data privacy and protection

    ·         The roadmap for data privacy in India will evolve:  From “privacy as compliance”, businesses will focus on privacy to build trust with their customers; eventually new business models will emerge to help individuals assume greater control of their data and narratives.

     ‘’We recognise that tech is not a silver bullet – the role of non-tech solutions and government, civil society and media in driving social change is vital, and we seek to actively engage and collaborate with them by the way of this report. As next steps, we’ll be working with our own portfolio to develop a deeper understanding and practical implications of these findings and recommendations,” adds Kudva.

    The report also has recommended action plans for private enterprises, investors and regulators which will be released as handbooks later this month.

  • YouTube launches dedicated vertical for fashion

    YouTube launches dedicated vertical for fashion

    MUMBAI:  YouTube launched a dedicated vertical for fashion thanks to the increasing importance of its massive beauty community. The new vertical YouTube Fashion aims to capitalise on the popular style and beauty content at a time when beauty videos last year alone generated more than 169 billion views on the social media platform.

    The new vertical intends to be “the ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty,” as per the introductory video.

    Users will find on the new, top-level destination channels of fashion and beauty creators, collabs between fashion brands with creators, brands, publications, breakout channel like Camila Coelho, Jenn Im, Ingrid Nilsen, Emma Chamberlain, Dolan Twins, Wengie, Louis Vuitton, Dior, Ralph Lauren, LOVE Magazine and British Vogue.

    YouTube hired Derek Blasberg, previously the host of CNN Style and a Vanity Fair contributor, as its new head of fashion and beauty partnerships in June. Earlier, YouTube it launched a /Gaming destination on YouTube.com. Significantly, the move comes at a time when Facebook-owned Instagram already established itself as the platform for style content along with overwhelming popularity of IGTV.

  • YouTube Kids gets own website

    YouTube Kids gets own website

    MUMBAI: YouTube Kids is about to get its own website which is currently available as a mobile app. The company revealed the plan for a dedicated website in an official blog while introducing several other updates also.

    The platform has also introduced new categories for YouTube Kids to bring a safer environment for young users. Now there will be three different age groups: Preschool for kids aged 4 and under, Younger for children aged 5 to 7 and Older for kids aged 8 to 12.

    "Our systems work hard to exclude content not suitable for each of these age categories, but not all videos have been manually reviewed," YouTube included a reminder.

    The US Federal Trade Commission (FTC) and YouTube parent company Alphabet had already reached a settlement for kids privacy violations, and it was expected to include a multi-million dollar fine.