ITV

Category: Social Media

  • Rannvijay Singha joins Infinitum to launch his global Youtube journey

    Rannvijay Singha joins Infinitum to launch his global Youtube journey

    MUMBAI: Infinitum Network Solutions has welcomed reality TV icon Rannvijay Singha into its creative fold, setting the stage for his official Youtube debut. Known for his rugged charm and youth-centric content, Singha will now partner with one of India’s top multinational content networks to create compelling original digital properties.

    The collaboration will see Singha launch a new phase in his career, crafting content that resonates not just in India but across global markets. Infinitum, which is already home to several successful IPs, will support this journey with its vast creator ecosystem and growing international presence in regions including Europe and the middle east.

    Infinitum Network Solutions founder Satyadev Chada Krishna said, “Singha represents everything we stand for—authenticity, energy, and mass appeal. We are excited to welcome him into the Infinitum family. His association demonstrates our commitment to amplifying Indian voices and stories to a global audience. At Infinitum Network Solutions is already at the forefront of innovation with its existing IPs. With Singha onboard, we will further accelerate this momentum, crafting IPs that not only push creative boundaries but also set new standards in the digital space.”

    Singha said, “Teaming up with Infinitum Network Solutions feels like the right step at the right time. They have established themselves in content creation, and now, with their growing presence in global markets beyond the regional landscape, they are offering exciting new opportunities. For creators like me, it is access to a much wider stage to tell meaningful stories that truly connect to global audiences. I am thrilled to partner with them and explore this new phase of my career within the evolving creator ecosystem.”

  • Cricketer Rinku Singh joins Beastlife as brand ambassador

    Cricketer Rinku Singh joins Beastlife as brand ambassador

    MUMBAI: Rinku Singh has partnered with sports nutrition brand Beastlife as its new brand ambassador, reinforcing the brand’s commitment to delivering high-quality, athlete-approved supplements to the Indian market.

    Well known for his dedication to fitness and on-field performance, Singh’s association with Beastlife marks a significant milestone as the brand rapidly expands its presence across India’s growing health and wellness space.

    “Impressed by the brand’s vision and the quality of its product range, Singh chose to actively support Beastlife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. Beastlife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Singh.

    Founded with a focus on integrity and innovation, Beastlife aims to bring globally competitive nutrition solutions to Indian athletes and fitness enthusiasts.

    Beastlife and a renowned fitness influencer co-founder Gaurav Taneja said, “Singh embodies everything Beastlife stands for—discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Singh joining the Beastlife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”

    Beastlife co-founder & CEO Raj Gupta added, “Singh’s belief in Beastlife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”

    As fitness culture continues to evolve in India, Beastlife’s collaboration with Singh signals a shared commitment to empowering athletes with transparent, reliable and effective nutritional support.

  • JSW Paints hits a six with ‘Rangon Ka Khel 2.0’ for IPL 2025

    JSW Paints hits a six with ‘Rangon Ka Khel 2.0’ for IPL 2025

    MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has returned to IPL 2025 with ‘Rangon Ka Khel 2.0’, a souped-up sequel to its previous campaign that paints the town (and your screen) in fifty shades of fandom.

    The campaign comes packed with a new anthem, a blockbuster brand film, and a dazzling display of sporting partnerships. Sunil Gavaskar and Mithali Raj, cricketing royalty themselves, lend gravitas and nostalgia to the campaign, bridging generations with ease. Their inclusion ensures that this isn’t just a marketing play — it’s a celebration of legacy.

    “Cricket is not just a game; it is a festival of emotions, and unity… With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence,” said JSW Paints joint MD & CEO AS Sundaresan.

    JSW Paints has gone big on the cricket pitch by sponsoring five IPL teams — Delhi Capitals, Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, and Chennai Super Kings. And the rainbow doesn’t stop there. The brand has also partnered three WPL teams: Gujarat Giants, Delhi Capitals, and UP Warriorz, making it one of the most aggressive brand placements this season.

    “Our expanded partnership with IPL and WPL teams reflects our commitment to connecting with fans on a deeper level,” said JSW Paints CBO Ashish Rai.

    The campaign film is a technicolour explosion of energy, unity, and raw cricket love. It celebrates how rival jerseys may clash, but passion paints us all the same.

    “Rival colours light up the field, but the colour of love for the game never changes… This anthem celebrates cricket’s magic—vivid, vibrant, and unifying,” said TBWAIndia CEO Govind Pandey.

    And if that wasn’t enough to get you grooving in your living room, TBWAIndia CCEO Russell Barrett wrapped it up perfectly, “Our campaign brings together the energy of IPL, the excitement of cricket, and the unifying spirit of the game…”

    Whether you’re a Dhoni devotee or a Gill geek, JSW Paints is giving every fan a reason to cheer — in high-definition hues. 

  • RCB serves sweet Kannada lessons with jilebis in culture-first campaign

    RCB serves sweet Kannada lessons with jilebis in culture-first campaign

    MUMBAI: Royal Challengers Bengaluru (RCB) has bowled fans over with a unique culture campaign that’s as sweet as it is smart. In a bid to make Kannada more accessible to non-native speakers, the team has launched an initiative combining cricket, language, and the irresistible charm of jilebis.

    Long perceived as complex by non-south Indians, Kannada gets a sugary makeover with RCB turning the traditional sweet into a cultural connector. The campaign flips a common online trope about south Indian scripts being confusing by using jilebis shaped like Kannada words—offering fans a delightful way to ‘taste the language’.

    These limited-edition Kannada jilebis are available exclusively at the RCB Bar and Café in Bengaluru from 8 to 11 April. Each pack unlocks a series of beginner-friendly Kannada lessons on RCB’s Youtube channel, featuring popular players like Virat Kohli, Tim David, and Yash Dayal.

    As a bonus, RCB is sponsoring free Kannada classes for 1,000 fans, who can claim or gift the sessions by simply emailing ‘Jilebi Kodi’.

    “As someone who grew up in Bengaluru, it’s really special to see the language being celebrated like this,” said RCB batter Devdutt Padikkal. “It’s not just about Kannada, it’s about making everyone feel at home in the city, and I’m glad to play a small part in helping fans connect more deeply with the city and our team.”

    The campaign has received love from fans across the spectrum for creatively promoting inclusivity and regional identity.

    Kannada actor and cultural icon Shiva Rajkumar shared, “This initiative by RCB is close to my heart. It brings people together, not just to learn Kannada, but to experience the warmth of our city. The campaign is a beautiful way to connect fans with our culture, and I’m excited to be a part of it.”

    RCB COO Rajesh Menon said, “What makes RCB truly special is the unwavering support of our fans – no matter where they come from or what language they speak. This campaign is our tribute to Bengaluru, a city that has embraced people from across the country with open arms. By creating jilebis inspired by the elegance of the Kannada script, we’re inviting everyone to savour the rich culture of our home city – quite literally. It’s a bold and heartfelt gesture to surprise our fans and deepen their connection with the team.”

     

  • Doms draws up a million reasons to celebrate on Youtube

    Doms draws up a million reasons to celebrate on Youtube

    MUMBAI: Crayons out and cameras rolling, India’s beloved stationery brand Doms has more than just colour to celebrate. The brand has crossed a major Youtube milestone, turning digital engagement into a canvas of creativity and connection.

    Known for fuelling the imagination of learners, creators, educators, and dreamers alike, Doms has used its Youtube platform not just to showcase products, but to spark inspiration. From animated shorts to emotionally resonant brand films, influencer collabs to classroom hacks, Doms’ channel has evolved into a vibrant hub for self-expression, curiosity, and ambition.

    Doms chief marketing officer Saumitra Prasad said, “At Doms, we understand that behind every great ambition is a story of preparation, learning, and expression. This Youtube milestone is not just about numbers, it’s about nurturing creativity and building meaningful connections through content. Our journey reflects our core belief that every ambition needs preparation, and we’re proud to support millions as they bring their ambitions to life.”

    From the first doodle with a pencil to confident brush strokes in watercolour, Doms has stayed by the side of young learners, students, and artists at every creative juncture. Its Youtube channel has become an extension of this philosophy encouraging kids to explore, students to prepare, and creators to express.

    With content that educates, entertains, and empowers, Doms has turned erasers and sketch pens into tools of transformation and now, through screens, it’s crafting a digital legacy to match its classroom credentials.

    As the channel continues to grow, Doms promises many more “drawsome” moments ahead. Because whether it’s art, academics, or ambition preparation, after all, begins with the right pencil.

  • Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed campaign. With the launch of 2X Cheesy Pizzas, fans can now enjoy an even more indulgent match-day experience.

    Adding a playful twist, Oven Story’s cricket-themed packaging transforms into a mini cricket field, allowing fans to take on the Six Sixes Challenge—a thrilling contest where winners get free pizzas for an entire year!

    Abhishek, known for his explosive batting, stars in a fun Instagram video where he sets out to hit six sixes but ends up playing on the innovative pizza box instead, highlighting the unexpected joy of cricket in a unique way.

    Rebel Foods chief marketing officer Nishant Kedia said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

    Cricketer Abhishek added, “IPL is all about high-energy moments, big hits, and non-stop excitement just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

    How to Participate?

    To enter, fans must record themselves hitting six sixes in a row, post the video on Instagram, and tag Ovenstorypizza. Winners will enjoy free pizzas for a year a dream for every foodie and cricket fanatic!

  • Sanrio launches three Hello Kitty Youtube channels for Indian fans

    Sanrio launches three Hello Kitty Youtube channels for Indian fans

    MUMBAI: Sanrio, has launched three dedicated Youtube channels in Hindi, Tamil, and Telugu, bringing the beloved characters closer to Indian fans. With this expansion, audiences can now enjoy Hello Kitty and Friends episodes and exclusive content in their preferred language.

    This initiative highlights Sanrio’s commitment to inclusivity, ensuring Hello Kitty’s magical adventures reach a broader audience across India. By offering content in three regional languages, Sanrio is making its timeless stories of friendship and kindness more accessible and engaging.

    The Hello Kitty and Friends Youtube channels will feature a variety of content, including full episodes, special features, and exciting programming such as Hello Kitty and Friends Supercute Adventures. This fan-favourite animated series follows Hello Kitty alongside My Melody, Kuromi, Bad Badtz-Maru, Cinnamoroll, and Pompompurin on fun-filled, heartwarming adventures. With themes of friendship, kindness, and positivity, the series continues to captivate fans of all ages worldwide.

    Sanrio’s latest move reaffirms its dedication to creating meaningful, multilingual entertainment, ensuring that Hello Kitty’s charm reaches every corner of India.

  • GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    MUMBAI: India’s digital sports scene is a proper riot, with cricket still the undisputed king, but other sports are making a right racket too, according to GroupM ESP’s  Sporting Nation report for 2024. According to the data, a whopping 74.70 per cent of online sports conversations revolve around cricket, proving it’s more than just a game; it’s a national obsession.

    The Indian Premier League (IPL) takes the crown for sporting event chatter, accounting for a staggering 56.65 per cent of all online discussions. It’s a two-month T20 spectacle that keeps fans glued to their screens and keyboards.

    But the Paris Olympics also made a significant splash, grabbing 24.46 per cent of the online conversation. It seems India’s medal hopes in shooting, wrestling, javelin, and badminton whipped up a proper frenzy. And while the T20 World Cup saw a 15.17 percent share of discussion, the Olympics still pipped it to the post.
    Football, meanwhile, trails behind at 12.62 per cent, showing a more “nuanced but demographically concentrated following.”

     It’s not just the Indian Super League (ISL) getting tongues wagging; global events like the FIFA World Cup and European leagues are also part of the digital discourse.

    When it comes to individual athletes, cricket’s Rohit Sharma and Virat Kohli dominate, accounting for over two-thirds of all athlete-related discussions. Rohit’s T20 World Cup victory and Kohli’s “generational talent” debates keep them firmly in the spotlight.

    Outside cricket, wrestler Vinesh Phogat’s Olympic disqualification sparked a wave of online sympathy, placing her third in athlete chatter. Neeraj Chopra, Manu Bhaker, Lakshya Sen, PV Sindhu, and chess champ Gukesh Dommaraju also made their mark, capturing the nation’s imagination.

    Team-wise, Virat Kohli’s Royal Challengers Bengaluru (RCB) and MS Dhoni’s Chennai Super Kings (CSK) lead the IPL pack, while Mohun Bagan Super Giant reigns supreme in the ISL.

    The data reveals that Indian sports fans are a passionate bunch, shaping narratives and amplifying their voices through digital platforms. They’re not just spectators; they’re active participants in the sporting drama. And with increased media penetration and improved streaming, their voices are louder than ever. It’s a proper digital sports carnival.

  • Men of Platinum’s Honourthe7 pays tribute to MS Dhoni’s enduring legacy

    Men of Platinum’s Honourthe7 pays tribute to MS Dhoni’s enduring legacy

    MUMBAI: As IPL 2025 sets the stage for another thrilling season, Men of Platinum unveils Honourthe7, a heartfelt tribute to cricketing legend MS Dhoni. This fan-powered campaign invites supporters to express their admiration for Dhoni in a unique and deeply personal way through a seven-word tribute.

    Building on the success of the Men of Platinum x Dhoni Signature Edition, the initiative transforms fan tributes into AI-generated video anthems, featuring the fan and their message an unforgettable digital keepsake to be shared across social media. The most compelling entries will win match tickets to select CSK games, offering a chance to witness Dhoni’s greatness live.

    With IPL fever at its peak, Men of Platinum is amplifying the campaign across digital, social, and print platforms, celebrating Dhoni’s management, resilience, and composure values that mirror the strength of platinum itself.

    To take the storytelling even further, the brand has partnered with Espn Cricinfo to launch an exclusive content series, Men of Platinum presents The Dhoni Legacy. Hosted by Raunaq Kapoor, the series features legendary cricketing voices including Anil Kumble, Tom Moody, Ambati Rayudu, Ian Bishop, and Sanjay Manjrekar who will share first-hand insights and personal anecdotes about Dhoni’s remarkable journey. Timed around key CSK match days, the series blends real-time match reflections with Dhoni’s defining moments, reinforcing his enduring legacy.

    In addition to the Honourthe7 campaign and The Dhoni Legacy series, Men of Platinum is rolling out fan-focused activations, including memes, superfan integrations, and digital tributes, creating an emotionally charged brand moment that resonates with CSK supporters.

    Platinum Guild International (PGI)-India consumer marketing director Sujala Martis shared, “The Dhoni Signature Edition is more than just a collection it’s a tribute to the values and legacy of a true icon. This IPL, as Dhoni takes the field once again, we are giving fans powerful new ways to express their admiration. Just like platinum, Dhoni’s legacy is rare and enduring and this campaign honours that spirit.”

    Famous Innovations group creative director Tenzin Wangdi added, “Honourthe7 is a collective tribute, written by those who have watched, cheered, and been inspired by a legend.”

    Wavemaker chief client officer Shekhar Banerjee stated, “We have transformed fan tributes into timeless digital legacies, ensuring Dhoni’s enduring influence and the Men of Platinum philosophy shine brighter than ever.” 

  • KKR serves up Knight Bite a tasty blend of cricket, fun and food

    KKR serves up Knight Bite a tasty blend of cricket, fun and food

    MUMBAI: Kolkata Knight Riders (KKR) are adding a dash of flavour to fan engagement with Knight Bite, a unique digital series that blends cricket, camaraderie, and cooking.

    Partnering with TTK Prestige, KKR has kicked off Let’sgetcooking with Knight Bite a five-episode series that takes fans beyond the pitch and into the kitchen. Hosted by celebrity chef Kunal Kapur, the show features KKR players cooking, chatting, and competing in fun kitchen challenges, offering an exclusive glimpse into their personalities beyond cricket.

    Knight Riders Sports group chief marketing officer Binda Dey shared the inspiration behind the initiative, “Our partnership with TTK Prestige is more than just a collaboration it’s a celebration of Indian culture and the shared passions that unite our fans beyond cricket. Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. Knight Bite is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series it’s a way to showcase our players’ personalities beyond the field while celebrating something that brings us all together: the love of food.”

    TTK Prestige MD & CEO Venkatesh Vijayaraghavan said, “Cricket and food have a way of bringing people together, and Knight Bite is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it.”

    With Knight Bite, KKR isn’t just serving up a digital series they’re building an immersive fan experience. Over the next year, the initiative will expand into special events, interactive workshops, and exclusive merchandise, making it a year-long celebration of cricket and cuisine.