Category: Social Media

  • NewJeans launches #ImSuperShy dance challenge on Shorts

    NewJeans launches #ImSuperShy dance challenge on Shorts

    Mumbai: The rising global superstars NewJeans invite bunnies and worldwide music fans to join the #ImSuperShy Shorts challenge to celebrate their new summer anthem “Super Shy.”

    In tandem with their brand-new single and music video release for “Super Shy,” the new generation icon NewJeans are unveiling the #ImSuperShy challenge, exclusively on YouTube Shorts.

    “We are enthralled to showcase our new song with our incredible fans on YouTube,” said NewJeans. “Super Shy” is such a fun song that will sweep the listeners off their feet. Join us to enjoy this summer with the “Super Shy” YouTube shorts challenge! We can’t wait to see everyone dancing along with our super cute dance moves!”

    Arriving ahead of the band’s highly anticipated second EP, Get Up, the #ImSuperShy dance challenge invites global fans to join in by creating Shorts with the official choreography from the new single adding in their own personal spin to make it unique. NewJeans have created some of their own riffable Shorts to get fans inspired which will be rolling out over the next week. The first, inspired by the dance challenge, is live here now!

    Since their launch in July 2022, NewJeans have amassed over 3.8 million subscribers and garnered 1.8 billion views across YouTube–topping the charts in 20 markets globally. Reaching international superstar status within less than a year of their debut, NewJeans’ musical flair and intrinsic charm have allowed multiple songs to reach the top 40 of the Global Top Songs chart, including “Ditto,” “OMG,” “Hype Boy,” and “Attention.” To date, the record-breaking rookie band boasts more than 200 videos on their YouTube channel, including vlogs, dance practice clips, performance videos, behind-the-scenes clips, shorts, and more to compliment their stylish music videos.

    Calling all Bunnies, music and dance lovers!

    How do you participate in #ImSuperShy? First things first, watch the Shorts from MINJI, HANNI, DANIELLE, HAERIN, and HYEIN as they go live over the next week here. Then, head over to YouTube to make a Short of your own soundtrack to the ultimate summer anthem.

    Fans everywhere can start creating their very own #ImSuperShy dance Shorts today. This is no ordinary dance challenge, there are many surprises ahead! So keep an eye on NewJeans’ official YouTube channel for many more to come.

  • Twitter CEO Linda Yaccarino justifies tweet reading restrictions

    Twitter CEO Linda Yaccarino justifies tweet reading restrictions

    Mumbai: Addressing the recent restrictions on tweet reading imposed by the company, Twitter’s new CEO, Linda Yaccarino, defended tweet reading restrictions as essential to combat spam accounts and strengthen the platform’s authenticity. Yaccarino’s comments followed former CEO Elon Musk’s announcement on tweet limits for verified and non-verified users.

    Yaccarino characterised the tweet reading limits as meaningful for Twitter’s mission and shared a tweet from the company’s business account, emphasising its commitment to user authenticity.

     

     

    “To ensure the authenticity of our user base we must take extreme measures to remove spam and bots from our platform. Any advance notice on these actions would have allowed bad actors to alter their behaviour to evade detection,” Twitter said in a statement.

    Twitter clarified that the tweet reading limit affected only a small fraction of users and did not impact advertising. The company emphasized its focus on improving the platform for everyone. Meanwhile, Elon Musk justified the move to combat data scraping and system manipulation for the platform’s security and integrity. However, netizens speculated that the decision might be related to Twitter’s unpaid bills.

    Twitter also announced that TweetDeck would now require verified accounts, while Jack Dorsey’s Bluesky, saw a surge in new users on 1 July, resulting in temporary sign-up limits, according to Hindustan Times.

  • Twitter faces backlash over restricted tweet limits

    Twitter faces backlash over restricted tweet limits

    Mumbai: According to experts, Twitter’s new reading paywall that restricts the number of daily tweets available to paying and non-paying users could harm the platform’s revenue and usage.

    On Saturday, Twitter executive chair Elon Musk announced that Twitter Blue subscribers, or verified users, can read up to 6,000 tweets per day, whereas unverified users are restricted to 600 tweets per day. Newly created unverified accounts will be limited to 300 tweets per day. He said the idea is to prevent “extreme levels of data scraping and system manipulation”.

    In a follow-up tweet, Musk announced that the daily reading limits for Twitter Blue subscribers and unverified users would be raised to 8,000 and 800 tweets, respectively, and to 10,000 and 1,000 tweets in another tweet. Although data scraping has its advantages and disadvantages, limiting the number of post feeds may be excessive.

    On Saturday, numerous users experienced error messages while trying to use Twitter, including “rate limit exceeded” and “cannot retrieve tweets.” Additionally, Twitter now requires users to sign in to access tweets, user profiles, and comments.

  • OML Entertainment continues to expand its talent management business

    OML Entertainment continues to expand its talent management business

    Mumbai: OML Entertainment has further expanded its talent roster by onboarding Australian chef Sarah Todd and creator Dr Trinetra Haldar Gummaraju to its massive repertoire of 91 talents, cutting across diverse genres under its talent management business.

    OML has had a front-row seat in mapping evolution, challenges, and opportunities in the creator economy, having built its strengths over 20 years, starting as an artist management agency. The company will leverage this expertise and experience, to represent Sarah Todd & Trinetra, amongst others and offer its 360-degree management across a wide spectrum, including to build their content IPs, strategy for OTT, premium events, strategic brand partnerships, equity deals and much more.

    OML Entertainment senior VP Rishabh Nahar mentioned, “We’ve always looked at the creator ecosystem with an artist-first approach & have been growing our roster outside of comedy as well, to 50+ artists across genres like fashion, travel & lifestyle, chefs, mentalists and writers & directors, amongst other creators. He further added, “We have been actively looking at signing talent across these genres & have always strived to impact pop culture and bridge the gap between arts and its economy, owing to Artist Management being our legacy business. Having been in the ecosystem since 21 years, we’ve been very fortunate to have a diverse roster of 90+ artists.”

    Todd said, “India has always had a special place in my heart and I am thrilled to be a part of OML’s talent roster and work with them to pave new paths in India – OML’s artist-first approach will support me in making a positive impact. I am incredibly excited to take this new step with OML!”

    Gummaraju added, “OML understands the direction of an artist’s growth trajectory & supports their creativity constantly to make their vision a reality. It is truly exciting to have them as a partner in my endeavours. I am looking forward to starting my journey with them as part of their talent roster and scaling greater heights in future with their support.”

    Todd wears both hats – A chef from Australia and a creator. She has risen to the top of the culinary world since her first appearance in Season 6 of MasterChef Australia and further went on to become a finalist in MasterChef Australia S14: a global talent, restaurateur, entrepreneur and TV Host. In 2021, she was named in the LuxeBook Top 50 most powerful and influential women leaders in Indian Luxury. As a former high fashion model, she has also worked with some of the world’s most recognisable fashion brands, including Gucci, Hugo Boss, and Pantene. Furthermore, she has ten TV shows under her belt. She has appeared at many prestigious events as a keynote speaker, including the Hindustan Times Leadership Summit and the Economic Times Global Summit alongside India’s PM, Narendra Modi, and most recently recognised by Modi for her contribution to the food industry.

    Meanwhile, Gummaraju is Karnataka’s first transgender doctor. She has been on both India’s and Asia’s Forbes 30 under 30 Lists in 2022, as well as on GQ’s 30 Most Influential Young Indians List two years in a row. As a woman of trans experience, her content often addresses misconceptions and stigma around the queer and trans communities in ways both real and comedic. Gummaraju will soon make her acting debut in the most awaited web series, Made In Heaven Season 2, along with another Amazon Prime Video’s docu-series titled Rainbow Rishtas.

    Over the years, OML has metamorphosed from an artist management agency into a full-fledged media and entertainment organisation and continues to add value, and support the creators and their creativity. By diversifying its roster, the company has been keeping up with the ever-growing and dramatically evolving creator eco

  • Moj celebrates its third birthday with Nanhi Pari Foundation

    Moj celebrates its third birthday with Nanhi Pari Foundation

    Mumbai: Moj, India’s leading short video platform, is thrilled to announce its third birthday celebration, marking a remarkable journey of delivering relatable and joyful content to its consumers in various genres. Over the last three years, consumers have been delighted by the immersive experience and endless happiness that Moj has brought to their lives.

    In collaboration with the Nanhi Pari Foundation, a dedicated NGO working towards improving children’s lives, Moj will host an exciting celebration on 1 July. This event promises an array of captivating activities, from hilarious stand-up gigs and live music performances to thrilling battles, ensuring a joyous experience for everyone and leaving a positive impact in its wake.

    The highlight of this celebration is the introduction of a virtual cupcake within the Moj platform. While numerous virtual gifts exist, users will now have the opportunity to send a brand-new virtual gift, a cupcake. On 1 July for every ten virtual cupcakes received, Moj will gift a real cupcake to a child supported by the Nanhi Pari Foundation, with an aim to spread joy. This initiative exemplifies Moj’s commitment to amplifying its reach and impact, as well as its dedication to nurturing the community.

    To further enhance this initiative, Moj has enlisted the support of five influential creators who have been an integral part of the Moj Family since its inception. Apoorva Arora Prasad, Himanshu Shrivastav, Sushil Brahmbhatt, and Shweta Pavan will actively promote the celebration across Moj and various social media platforms. Their encouragement will inspire their fans to join in the festivities and contribute virtual cupcakes, ultimately bringing smiles to the faces of those in need.

    Moj creator, Himanshu Shrivastav, said, “As Moj celebrates its third birthday, I reflect on the platform’s immense impact on Indian creators. Moj has been instrumental in supporting creators’ growth, understanding their needs, and launching features that simplify content creation. Through programs, on-ground activities, and a strong sense of community, Moj has nurtured and groomed countless creators. Today, as Moj turns three, we are honored to be part of this journey and confident that the platform will continue to thrive. The Moj creator community is thrilled to celebrate by bringing smiles to the faces of the future generation, as we believe even small gestures can make a big difference”

    Expressing her excitement, ShareChat and Moj head of consumer marketing Mousumi Mishra, shared, “As we commemorate our 3rd birthday, our primary goal is to spread joy and create a meaningful impact. Through our collaboration with the Nanhi Pari Foundation and the invaluable support of our remarkable creators, we aim to foster a sense of community, compassion, while spreading happiness.”

    Nanhi Pari Foundation founder Azhar Khan added “The Nanhi Pari Foundation echoes the call, urging all to partake in the festivities and spread happiness among the less fortunate. Through the purchase of virtual cupcakes on the Moj app, individuals can actively contribute to this virtuous endeavor. With each sale of 10 virtual cupcakes, Moj graciously pledges to gift a tangible cupcake to the Nanhi Pari Foundation, ensuring that joy cascades to the cherished children they champion, illuminating their days and painting smiles on their countenances.”

    In an effort to engage the community further, Moj will launch a unique lens featuring the cupcake, inspiring users to share their celebratory moments using the hashtag #MojTurns3. Together, let us join hands, spread joy, and make Moj’s third birthday a memorable milestone in our shared journey of compassion and positivity.

  • Rishabh and Mahima’s social media birth date change sparks speculation

    Rishabh and Mahima’s social media birth date change sparks speculation

    Mumbai: In a surprising twist, famous sports icon Rishabh Pant and acclaimed actress Mahima Chaudhry have left their devoted fan bases puzzled with recent changes to their birth dates on social media. These unexpected modifications have sparked speculation and raised questions about what’s the motive behind them.

    Rishabh Pant, the dynamic Indian cricketer known for his explosive batting prowess, has changed his birth date to “Second D.O.B: 5th Jan 2023”. As per his new social media profile, Rishabh Pant is now five months old. This cryptic alteration has reverberated throughout the cricketing world, leaving pundits and fans searching for meaning behind this.

    Similarly, Mahima Chaudhry, a versatile and highly regarded actress celebrated for her captivating performances, has captivated her admirers with an equally confusing adjustment. Her birth date on social media now appears as the mysterious “Second D.O.B: 8th Nov 2022”, which means Mahima Chaudhry is seven months old.

    In a world where social media serves as a platform for expression and interaction, the changes to Rishabh Pant and Mahima Chaudhry’s birth dates have caused a stir. As fans eagerly await further insights, one thing is certain—these alterations have ignited curiosity and intrigue, leaving the world wondering about the motivation behind these enigmatic changes.

  • Bumble introduces a healthy queer dating guide to encourage kindness and inclusivity

    Bumble introduces a healthy queer dating guide to encourage kindness and inclusivity

    Mumbai: Bumble, the women-first dating app, launched a one-of-a-kind Healthy Queer Dating Guide, developed in partnership with Social Media Matters, and supported by Rangeen Khidki, Sappho for Equality, Official Humans of Queer, in consultation with equal rights activists Harish Iyer and Manak Matiyani, aims to promote kindness and encourage an inclusive dating experience on the app and beyond.

    Bumble is founded on respect and accountability and aims to build a space for everyone to authentically connect and express themselves. Bumble’s State of the Nation 2023 Report* found that 69% of LGBTQ+ respondents compared to 56 per cent of heterosexual or straight daters say being nervous talking to new people created friction for them when dating. 40 per cent of LGBTQ+ respondents compared to 30 per cent of heterosexual or straight daters said not feeling confident being themselves on dates created friction for them when dating someone.

    Recognising the unique complexities faced by LGBTQ+ daters, Bumble’s Healthy Queer Dating Guide covers a wide range of topics, including navigating first dates, the journey to second dates, kindness in conversations, how to approach dating when prioritising one’s emotional needs and so on, and aims to create a kinder and more inclusive online dating environment. 

    “As a company rooted in kindness, respect, and online accountability, we aim to foster a diverse and inclusive community on Bumble where everyone can authentically express themselves. We are thrilled to partner with experts, thought leaders and organisations in India, who do such important work for LGBTQ+ communities, to develop this healthy queer dating guide. Our shared goal is to empower and enhance dating experiences for LGBTQ+ daters in India and hopes to contribute to creating a kinder and more inclusive future for online dating” shared Bumble India communications director Samarpita Samaddar. 

    Social Media Matters CEO Pratishtha Arora said, “The healthy queer dating guide is an initiative to celebrate the vibrant diversity of relationships, empower connections, and help individuals navigate the dating space more confidently. We would like to thank Bumble for building the guide, created to help individuals in the journey of inclusivity, compassion, and self-discovery as we navigate the path to meaningful connections.”

    Bumble has introduced features and policies to help make the app a kind, respectful and inclusive space. This includes Incognito mode, which lets you have more control over who can see your profile while swiping, taking a stance against identity-based hate, moderating for harassment, fetishization, homophobic and body-shaming language, and more. Private Detector and Photo Verification, as well as the ability to Unmatch or Block and Report within the app, are long-standing safety features within Bumble’s robust safety tools to encourage their community to have a safer and healthier dating experience. On the Bumble app, people can expand upon their gender identities and sexual orientations, enabling them to better express themselves in a way that best reflects who they are, with options such as “trans woman,” “intersex man,” “genderfluid,” and more. This can be changed at any time, as many times as the person would like. People can also choose to share their gender identity and pronouns directly on their profile. Bumble worked closely in collaboration with GLAAD (Gay & Lesbian Alliance Against Defamation) to help ensure that Bumble is thoughtfully serving the needs of its diverse communities. 

    Bumble has updated the member experience for matches with nonbinary people, where either person can make the first move on Bumble Date. Women will continue to make the first move in matches with men and, in matches between people of the same gender, either person can make the first move.

    People can also easily access the Safety + Wellbeing Centre resource hub within the app built to help our community have a safe and healthy dating experience. 

  • MY FM launches ‘Healthwala Show with celebrity fitness trainer Yasmin Karachiwala’

    MY FM launches ‘Healthwala Show with celebrity fitness trainer Yasmin Karachiwala’

    Mumbai: MY FM, the radio arm of DB Corp Ltd. is bracing up its existing line-up of content with the launch of “Healthwala show with Yasmin Karachiwala”. This is a one-of-a-kind show featuring celebrity fitness trainer Yasmin Karachiwala that aims to revolutionise the way we approach fitness and well-being. She is all set to share her fitness secrets with the world through this show, the show is on air across the entire MY FM network.

    Karachiwala is no stranger to the fitness world, having sculpted the sought-after and enviable figures of bollywood celebrities. With her expertise and profound experience, she has been instrumental in shaping the bodies of Bollywood celebrities such as Katrina Kaif, Kareena Kapoor, Deepika Padukone, Alia Bhatt, Nora Fatehi and Vani Kapoor.

    Listeners will discover exercises that strengthen muscles, pre-wedding and post-vacation workouts and important techniques to recover from pain.Furthermore, the show delves deeper into the fascinating topics such as alphabet workout, healthy recipes like Ota panettone and detox drinks. Additionally, it also covers stress management, personal hygiene tips pre and post workout sessions.

    Speaking about the new show launch, My FM CEO Rahul Namjoshi said, “This is another attempt from our side to provide unique & engaging content for our listeners. Post covid it has become utmost important to keep oneself in great shape both body and mind, this show will help give tips to our listeners to upgrade their wellbeing and I am sure this content will resonate well with our listeners.”

  • Spotify’s ‘Echo’ puts Indian classical music in the spotlight

    Spotify’s ‘Echo’ puts Indian classical music in the spotlight

    Mumbai: With the aim to highlight the rich cultural heritage of Indian classical music and the artists who continue to take it to listeners across the world, Spotify has announced ‘Echo’, to celebrate World Music Day. For now, the initiative entails three new playlists, each celebrating an iconic Indian musical instrument, and features flautist Naveen Kumar, tabla player and multi-percussionist Anuradha Pal, and sitar player Rishab Sharma.

    Indian classical instrumental music continues to be widely consumed in the country and across the world, by all age groups. In the last 24 months, for instance, India’s classical music consumption grew by close to 500 per cent on Spotify. Additionally, data suggests that this is largely due to younger listeners, with over 45 per cent of Indian classical music listeners being under the age of 25 on the platform.

     

    Each month, Echo will highlight one musical instrument, delving into its rich cultural heritage through conversations with artists, a look at the legacy of the instrument, and more. The program aims to take Indian classical music to a new generation of listeners on Spotify. Listen to the playlists here: Soulful Sitar, Fascinating Flute, and Tabla Rhythms.

    “The rich cultural heritage of Indian classical music and musical instruments continues to be celebrated in India and around the world. On Spotify, we have seen a growth in consumption of Indian classical instrumental music in recent years, with the younger generation forming a large part of these listeners. Through Echo, we expand our offering of Indian classical instrumental music on the platform, through three new playlists and artist collaborations. We are proud to be working with some of the foremost Indian classical musicians for this initiative, and hope to be able to take their music to even more listeners across the country and the world,” said Spotify India head of music Rahul Balyan.

     

     

  • Unites with Moj on World Music Day to celebrate the universal language

    Unites with Moj on World Music Day to celebrate the universal language

    Mumbai: In a diverse world with varying languages, cultures, and borders that divide, there exists a remarkable force that surpasses all barriers: MUSIC. With its immense power, music can bring forth joy, happiness, and a profound sense of unity among individuals from every background. Regardless of spoken language or embraced culture, music resonates deeply within every heart and soul. It forges connections between individuals, stirs emotions, and gives rise to indelible memories that transcend the limits of language.

    This World Music Day, Moj- India’s short video app, is all set to set the stage on fire with an electrifying celebration by embracing the mesmerising theme of “Music Needs No Language”. The captivating brand film showcases the sheer beauty and diversity of music in India featuring the soul-stirring rendition from Saregama’s vast music library like Sach Keh Raha Hai Deewana in Bengali by the extraordinary Moj talent, Shubhadeep Bose. The enchanting voice of Romi Mukherjee in her Bengali version of Zara Zara takes you on a magical journey. Jashan Preet Masih mesmerises us with his energetic Punjabi performance of Roop Tera Mastana, followed by Mount Mullick’s captivating Bengali rendition of the same song. Brace yourself for more musical marvels, such as Jagtar Singh’s talented Punjabi rendition of Tumko Dekha Toh Yeh Khayal Aaya, and Roger Gabriel’s electrifying Tamil version of the crowd favourite, Ek Ladki Ko Dekha Toh Aisa Laga. The brand film is a testament to the universal power of music, transcending language barriers and bringing people together in a harmonious celebration. It is an enchanting showcase of talent, where these gifted artists lend their voices to create a truly magical experience.

    Alongside an impressive lineup of performances, Moj extends an invitation to its users to engage in the thrilling in-app challenge, #MusicDay. This challenge serves as a platform for users to showcase their musical talents and immerse themselves in the captivating content crafted by gifted individuals hailing from diverse regions. It presents an opportunity to witness the extraordinary musical abilities thriving within the Moj community and forge connections with fellow music enthusiasts around the globe. Moreover, throughout the week-long celebration, Moj will host a series of live performances on Moj Live. Renowned artists such as Meghna Mishra, Varsha Singh Dhanoa, Varun Jain, and Charu Semwal will enthral audiences with their soul-stirring renditions and high-energy acts. These artists have made a profound impact on the music industry and are poised to deliver unforgettable experiences to viewers.

    Embark on a remarkable journey with Moj during the World Music Day celebration from 19 to 23 June. Prepare to immerse yourself in the enchanting magic and boundless joy of music, as you connect with a vibrant global community of music enthusiasts. Brace yourself to be inspired by exceptional talent from all corners of the world. This celebration guarantees an unforgettable experience for all participants, leaving lasting memories etched in your hear.