Category: Social Media

Mumbai: ShareChat, India’s leading multilingual social media platform, recently collaborated with the ministry of culture and ministry of Home Affairs for the Independence Day campaign- ‘#Anekta mei Ekta‘. The campaign aimed to celebrate & empower Indians by generating mass awareness and driving engagement on the platform. On 15 August, over 20 million users logged into ShareChat before 7 am. The platform garnered 3.5 million shares per hour in the first few hours.

Social media has become a platform of expression and virtual celebrations for users, even when it comes to celebrating patriotism. The leading trending tag on ShareChat during Independence Day was #SwantantraDiwasKiShubhkamnaein (equivalents in other languages), which amassed 170,000 creations, 750 million views, and 16 million shares in 15 languages.

Talking about the heightened engagement on the platform, ShareChat and Moj Sr. director- of content strategy & operations Shashank Shekhar said, “Indians are certainly enthusiastic about celebrating festivals, and occasions and showering their love for their country on our platforms. We are genuinely grateful to our community of creators, hosts, and users who bring these special days to life through our platforms. For Independence Day ShareChat creators crafted 500,000 pieces of content and the theme of patriotism, which garnered over 2 billion views. One ShareChat creator received 550,000 shares on her posts on patriotism. On Moj, creators curated 745,000 videos, accumulating 1.2 billion video plays. When it comes to representing India, its culture, and society, nothing compares to ShareChat and Moj.”

A set of tricoloured virtual gifts were also introduced on the platforms to celebrate the occasion. Users gifted 1.5 million Independence Day-themed virtual gifts on Moj and ShareChat. Over 300,000 live streams took place on ShareChat audio and Moj video live including flag hoisting events, poetry readings, musical gatherings, quizzes, and debates on Indian history. One of the top hosts on Moj received virtual gifts worth Rs 818,000, while the top creator on ShareChat received virtual gifts worth Rs 850,000.

Patriotism without music is somewhat incomplete. Both ShareChat & Moj have a diverse range of music given different languages and cultural nuances. ‘Desh Mere’, sung by Arijit Singh from the 2021 movie Bhuj topped the charts in content creation with users creating 124,000 videos using this song, garnering 94 million video plays. Apart from this, songs like ‘Maa Tujhe Salaam’ dominated in Punjabi, Bangla, Telugu, Marathi, and Odia languages, ‘Mera Rang De Basanti Chola’ in Hindi, and ‘Bharathambe Ninna Januma Dina’ in Kannada.

To understand more about how India commemorated Independence Day on the internet, read here. 

Mumbai: According to an exclusive partnership deal signed on Wednesday, consumers will now have access to 75+ hours of Shemaroo’s audio content on the Audible service. The deal also includes six diverse podcast series:

 1. Indian Food Wisdom by Rujuta Diwekar, which talks about the depths and understanding of a nutritious life that balances your body, along with insights from celebrities.

2.  Chanakya Speaks by Dr. Radhakrishnan Pillai, which tells how Chanakya’s teaching is still relevant and pertinent in the current business world.

 3  Corporate Chanakya, narrated by the iconic Tom Alter, informs listeners about the age-old formula for success for leaders of the corporate world.

 4. Festivals of India, which talks about diverse festivals celebrated in India.

5.  Legends of the World, which narrates stories and facts about Swami Vivekananda, Mahatma Gandhi, and Steve Jobs, amongst others.

6.  Audio Theatre in Gujarati & Marathi, which gives listeners access to renowned Gujarati and Marathi theatre performances by actors like Ashok Saraf, Siddharth Randeria, and others.

Commenting on this partnership, Shemaroo COO – digital business Zubin Dubash said, “We are delighted to have signed this deal with Audible. At Shemaroo, being 60 years young, we believe in being relevant to every segment and following our customers on every medium of their entertainment consumption.”

Audible offers its customers more than 7,00,000 audiobooks, podcasts, and Audible Originals worldwide, and Shemaroo has a plethora of engaging and entertaining content in its inventory.

The podcasts will be available to listen to on www.audible.in

Mumbai: Bangalore-based social media company ShareChat’s Ajit Varghese has stepped down as the chief commercial officer of the company. Varghese announced his resignation via a LinkedIn post.

While speaking to Indiantelevision.com, the company spokesperson said, “We can confirm that Ajit Varghese has decided to step down from his role as CCO at ShareChat after a very successful run of 2.5 years. Ajit has been instrumental in helping us build our revenue function since his arrival in 2020 and has successfully established ShareChat and Moj as credible advertising channels among marketers across industry verticals. He has also assembled and groomed a solid team that is well-placed to take us to the next level. We are grateful for all his efforts and accomplishments in the last two years, which were highly critical to our growth. We wish Varghese all the best in his future endeavours.”

Varghese began working for ShareChat in December 2020. He was previously the global president of Wavemaker, a WPP-group global media network and one of the top five media networks in the world, with clients including Vodafone, L’Oreal, Huawei, IKEA, Paramount Pictures, Chanel, Xerox, Netflix, Chevron, Beiersdorf, and Tiffany. According to media reports, he will leave the company in January 2023.

He was instrumental in expanding and strengthening ShareChat’s revenue efforts and developing a solid monetisation strategy. He also oversaw its marketing functions, which were geared toward brand elevation and business centricity.

Mumbai: Web3-integrated social media platform ReelStar has collaborated with the Great Indian Sneaker Festival as their title sponsor. Artists will get an opportunity to create NFTs of their art forms using the ReelStar app on-the-spot. This is a first-of-its-kind chance for an artist or influencer to see some of the ReelStar app’s benefits under the guidance of ReelStar experts.

To further engage with the youth, lifestyle, gaming, and artist communities, ReelStar has set up an exclusive, one-of-a-kind ReelStar Experience Zone for its guests. Visitors will also be able to view some of the NFTs created, visit the gaming zone for gaming enthusiasts, meet and greet VIP guests, and gain exclusive access to a few features of the ReelStar app beta.

ReelStar is an ‘everything app’ with integrated social media, web3, and payment functionalities. It features in-app tailor-made NFT creation, smart contract customisation, and an NFT marketplace in an easy-to-use Android and/or iOS environment. ReelStar’s platform and ecosystem reimagine how artists, creators, and fans will engage, collaborate, and jointly benefit in the growing media and entertainment industries. This includes redesigning everything from special effects and payments to marketing and infrastructure for a decentralised, blockchain-based web3 world.

The festival, happening at Convention A DOT by GNH in Gurgaon, will see more than 100 exhibitors, including over 50 popular streetwear brands. The event features the best in streetwear and homegrown labels from across the country, including well-known brands such as Tim Hortons, Evemen, Natty Garb, Crep Dog Crew (CDC), Dead Bear, Warping Theories, and others. With the line-up of artists performing over two days like MC Square, Talwiinder, Paradox, and many more, one can imagine the grooving stage and dancing sneakers already.

ReelStar co-founder Navdeep Sharma said, “The ReelStar app democratises and levels the playing field for creators and artists. As promised, we are here in India at the Great Indian Sneaker Festival with on-the-spot NFT creation for creators/artists. This is just the beginning of what is going to open a whole new world of experiences and opportunities for Indian creators and artists based anywhere in the country. The ReelStar app can also open a broad range of new opportunities for the Indian fashion industry.”

ReelStar has recently raised $5 million from just the first two stages of its initial token offering (ITO), REELT. The ITO is capped at five per cent of 15 billion tokens.

In November 2022, veteran cricketer Irfan Pathan launched ReelStar’s logo in Australia. ReelStar is the main sponsor for the Delhi Bulls cricket team. It is also the title sponsor for the Creator United Awards 2023 and Nora Fatehi and Guru Randhawa’s The Unity Tour in Australia.

Mumbai: YouGov’s ‘Biggest Brand Movers’ highlight the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics. These rankings identify the brands that have logged the greatest number of improvements across 13 metrics each month — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.

The data is taken from YouGov BrandIndex, a syndicated brand tracker that continuously collects data on thousands of brands around the globe every day.

Spotify is the biggest brand mover in India for November. The music streaming service provider marked improvements in 11 YouGov BrandIndex metrics out of the 13 that were considered. Qatar Airways, Kia Motors, Malabar Gold & Diamonds, and Jio Cinema are the next four brands with positive movement in their consumer perception across most brand metrics.

Mumbai: Former soccer player Ronaldinho has joined Koo. His Koo handle is @ronaldinho. Ronaldinho joined the platform, and posted in Portuguese, English, and multiple Indian languages. Such behaviour as posting in multiple languages is unique to Koo.

Ronaldinho is only seen on global social platforms. Koo has joined the ranks of global social platforms such as Instagram, Facebook, and Twitter in housing world-renowned personalities. He has millions of followers on other social platforms and happens to be one of the most talented football players of all time.

Launched in Brazil on 18 November, Koo claims to have since become the number one app in the Android and Apple stores. It introduced Portuguese as a language on 20 November. Since the launch of the Portuguese language, 500 eminent personalities from Brazil have joined the world’s second-largest microblogging platform. Every few minutes, eminent personalities continue to join the platform, including famous celebrities like Claudia Leitte, actor Babu Santana, author Rosana Hermann, and Choquei, a news portal, to name a few. Felipe Neto, a celebrity, surpassed 650K followers in just five days after joining the platform.

Since its launch in Brazil, Koo has registered 20 million likes, 40 million followers, four million Koos, three million votes on polls, and more than two million comments.

Koo co-founder & CEO Aprameya Radhakrishna said, “It’s the opportune time to have Ronaldinho on our platform. Our mission is to unite the world in spite of the language barriers. With FIFA being watched globally, Ronaldinho’s followers, who are spread across the world, will now be able to engage with him in the language of their choice using our unique features. Koo as a platform enables eminent personalities to communicate with their followers in their mother tongue using our unique features, including multilingual Kooing.”

Koo co-founder Mayank Bidawatka said, “We are all huge Ronaldinho fans. It’s exciting to see one of the biggest soccer legends join Koo. It will be even more exciting to meet him when we visit Brazil. We recently launched in Brazil, and Koo has become a cult brand there overnight. The warmth and love with which Brazil has received us is humbling. Within hours of its launch, Koo attracted hundreds of celebrities and millions of users. Connecting people in their native language is a very powerful thing, and we are excited to march ahead to achieve our mission of uniting the world in spite of all language barriers.”

Koo is available in 11 languages, including Portuguese, and has users from across the globe. Since the launch, Koo has granted 8,000+ yellow ticks of eminence and lakhs of green self-verification ticks to increase transparency and credibility on the platform. It is working to add more global languages and enable digital freedom in many more countries in the near future.

Mumbai: Animeta has announced the launch of its highly anticipated platform ‘Animeta Brandstar’. It is a first-of-its-kind tech-data influencer marketing platform, that allows brands to discover and execute campaigns with the most relevant creators, in an advanced data-intuitive way. With a strong commitment to addressing critical need gaps, Animeta Brandstar will revolutionise the way influencer partnerships are fostered in the ecosystem.

Influencer marketing spends to grow at 25 per cent CAGR, reaching Rs 220B by 2025. Digital as a medium commands 50 per cent of the total ad wallet share today, with influencer marketing as a fast-growing stream within digital advertising; one that offers both scale & measurability. Brands seek data-backed insights, measurable performance, and transparency. The current environment lacks visibility and control due to multiple intermediaries. Animeta Brandstar empowers brands for informed influencer collaborations. With a streamlined discovery process, it ensures transparency and efficiency. Real-time data analytics optimize campaigns, ensuring brand fitment and measuring ROI. Compliance-safe and transparent, it instills confidence in brands and creators. Tech-driven scale facilitates growth across various creators.

Animeta CEO Devdatta Potnis said, “Animeta Brandstar focuses on driving at least 30% ROI efficiency for influencer marketing campaigns; in a scalable & transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”

Animeta Brandstar elevates the marketplace experience with advanced features: AI recommendation mixes, unique discovery flows, customizable searches like ‘Animeta Verified Creators’ and ‘Instant Deals’. It ensures streamlined and intuitive searches, delivering impactful and cost-effective influencer options. It prioritizes talent management agencies, offering direct access to manage rosters, enrich qualitative details, and represent talents more effectively.

Animeta SVP – branded content & creator projects Biswamitra Ray said, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyze, as well as boost campaign impact for maximizing marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”

As Animeta Brandstar marks its official launch, it heralds a significant milestone in the influencer marketing domain, promising to shape the future of influencer partnerships and enabling brands to thrive in the ever-evolving digital era.  The platform also has plans to soon enable ‘Social Commerce’ and ‘Affiliate Marketing’, opening up new avenues for creators and brands under the Brandstar+ initiative.

Mumbai: Moj, India’s leading short video app, has launched a heartwarming friendship day film titled “Dosti Jahan, Moj Wahan ft. BFF Signs.” The film beautifully captures the essence of unspoken connections shared among friends, whether at the office, college, or parties.

Friendships are often difficult to express in words, but they bring immense joy and warmth to our lives. The film portrays how in an office setup, colleagues who turned into friends communicate solely through gestures, understanding each other’s thoughts and feelings with just a look or their body language. Whether it’s going for a chai break, signaling when one’s crush is around, or supporting and gossiping about new office romances, these unspoken bonds make their camaraderie even stronger.

The film reflects that age and space don’t hinder the evolution of friendships. No matter how much time passes, true friends continue to add happiness to our lives and remain worth celebrating every day. They have an uncanny ability to read and understand the unsaid, making the connection even more special.

“Dosti Jahan, Moj Wahan” depicts real moments and the joy of friendship that are beyond words and expressions and provide meaning and fulfillment to our lives. The film’s message resonates with viewers, cherishing the unspoken yet profound bonds shared among friends in a way that only Moj can beautifully capture.