ITV

Category: Social Media

  • ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    Mumbai: ConfirmTkt, India’s fastest train ticket booking platform, is proud to announce that it has become an official licensee of the International Cricket Council (ICC) for the ICC Men’s Cricket World Cup 2023. This exciting collaboration formed by the media agency Wavemaker India, allows ConfirmTkt to build trust and unite travellers with a passion for cricket across India.

    To celebrate this partnership and engage with cricket enthusiasts, ConfirmTkt will host in-app contests celebrating the journey to the World Cup, highlighting its status as the “Official Licensee of the ICC Men’s Cricket World Cup 2023”. These journeys will be celebrated and covered on various social media channels, including Instagram, Twitter, LinkedIn, and Facebook, as well as their esteemed partners’ social media channels.

    As part of these engaging activities, ConfirmTkt has also rolled out an exciting campaign “Journey to the World Cup“ to engage with cricket fans and its vast user base. Under this campaign, ConfirmTkt will be hosting two thrilling contests offering the winners the opportunity to join popular influencers like  Jordindian, Danish Sait, the Bharat Army and more, on the most exciting train journey to the World Cup. The Train your CricBrain contest provides an opportunity for avid cricket lovers to test their knowledge on Confirmtkt; the train booking app.

    ConfirmTkt’s focus during the celebrations will be on creating memorable moments with cricket fans while celebrating matches, and engaging with the audience. ConfirmTkt co-founders Dinesh Kumar Kotha & Sripad Vaidya expressed their excitement about the association saying, “In India, cricket isn’t just a sport; it is a deeply ingrained part of our culture. We are thrilled to be the Official Licensee of the ICC Men’s Cricket World Cup 2023, and we’re committed to creating unforgettable experiences for cricket fans. This partnership allows us to celebrate India’s spirit for the World Cup and bring fans closer to their cricketing legends. We look forward to sharing the journey to the World Cup with crores of cricket enthusiasts across India.”

  • LALIGA’s corporate channels continue growing on X and Telegram

    LALIGA’s corporate channels continue growing on X and Telegram

    Mumbai: LALIGA’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly known as Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has grown impressively to over 9,100 followers.

    These LALIGA channels offer corporate and institutional content, showcasing the organisation’s reach beyond the football field. LALIGA institutional events, press conferences, announcements and even the competition are covered in full through a variety of formats including videos, photos and infographics.

    The corporate nature of the content complements LALIGA’s other web and social media channels, which offer sports content relating to LALIGA competition and its clubs.

  • Meta Rolls out its first generative AI-powered ad features

    Meta Rolls out its first generative AI-powered ad features

    Mumbai: Meta has announced that rolling out its first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year. These unlock a new era of creativity that maximizes the productivity, personalization and performance for all advertisers. The new features – Background Generation, Image Expansion, and Text Variations – will add to the AI-powered experiences and tools Meta continues to build for businesses.

    Background Generation: Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.

    Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets.

    Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.

    What Meta learned from advertisers

    Earlier this year, Meta announced the AI Sandbox where they have been testing these generative AI features with a small and diverse set of advertisers. These advertisers have been providing Meta with valuable feedback, including helping it ensure these products are built responsibly. Here’s what they’ve said about Meta’s generative AI for ads:

    Generative AI can save time and resources while spurring productivity – According to a survey of advertisers that participated in early testing, most advertisers expect saving time and half of them estimate that generative AI will save them five or more hours a week – the equivalent of one month per year – noting they’ll be able to create multiple asset variations with the click of a button, reducing time spent between creative and media teams on time-consuming editing tasks and allowing for more strategic work.1 Nearly all advertisers also agreed that the products being tested in AI Sandbox will eventually help marketers drive campaign performance by enabling quicker development of more ad creative variations at scale.

    “As an early adopter of Meta’s AI Sandbox, Publicis is excited to experience how it will apply to important client use cases,“ said Publicis Media Content Innovation EVP – head of innovation Keith Soljacich. “Ad creative development that is faster, smarter and integrated into the larger Meta ad platform will be a game changer.”

    Generative AI eases creative fatigue, but there is still room to customize – Creatives have a large impact on the performance of an ad,2 and yet advertisers find it challenging to identify the best-performing creative at scale. Generative AI enables advertisers to introduce new ad creative faster, yet there is still work to do on delivering outputs customized to every brand’s unique voice and visual style. Meta will need to define new ways of partnering with brands and agencies to help train these models on brands’ unique perspective.

    What’s next

    Meta’s generative AI investments are focused on helping marketers to do their best work, by allowing them to launch & test ad creatives faster and easily reach the audiences they care about.

    Today’s generative-AI powered ad features are just a start. Meta plans to offer advertisers more ways to generate ad copy to highlight product selling points or generate background images in minutes with tailored themes, like outdoor images for an athleisure brand. And as Meta shared at Connect, businesses will soon be able to use AIs for business messaging on Messenger and WhatsApp to engage with customers – helping with commerce, engagement, and support, unlocking instant conversational responses. Meta is testing with a small number of businesses in Alpha and plans to scale it further next year.

    With millions of businesses advertising on Meta’s platform, it will continue to take a collaborative approach in developing these features and experiences so that they provide value to businesses and people.

  • Proposed Digital India Bill expands online offence laws to safeguard users

    Proposed Digital India Bill expands online offence laws to safeguard users

    Mumbai: The Digital India Bill is soon to be define and encode in law various online offences such as cryptojacking, astroturfing, dogpiling or cyber-mob attacks, dogwhistling, swatting, gaslighting and catfishing according to media reports

    The bill is also likely to moot the establishment of a Digital India Authority and a National Data Management Office under the Ministry of Electronics and Information Technology, according to one official. The new bill will replace the 23-year-old Information Technology Act of 2000.

    In this bill, the IT ministry is also likely to define the contours of misinformation and the various ways it is propagated.

    According to close sources, it said that the bill is likely to be tabled in parliament during the later part of the winter session.

  • Whoppl launches Whoppl Studios Network

    Whoppl launches Whoppl Studios Network

    Mumbai: Whoppl, a leading innovator in the content creation industry, is thrilled to announce the launch of its state-of-the-art studio, designed to cater to all content creation needs. With its new launch, Whoppl aims to leverage its content expertise to help creators across categories shoot and produce high-quality content while fostering their creative potential.

    Catalyzed by flexible office hours, remote work and renewal of passion pursuits, India’s creator landscape is growing by an annual compound rate of 25 per cent. According to Kalaari Capital’s report,  the current state of 450 Million social media users, India has about 80 million content creators in India. Brands are tapping into hyperlocal micro influencers‘ to boost connection, especially through the short-video format. To support brands, creators and individuals creating content alike, In a first of its kind initiative, Whoppl has announced the launch of Whoppl Studio Network – a one of its kind network of  collaborative shooting spaces to help produce content in a cost-effective manner.

    “Whoppl is excited to revolutionize the content creation industry in India,” said Whoppl CEO Ramya Ramachandran. She added. ” One of the unique aspects of Whoppl’s studios is the ability for influencers to book it on an hourly basis. India is one of the front-runners in terms of both content creators and consumers, hence we believe it is important to empower them. We want to make content creation accessible to all, regardless of their level of expertise or budget. Our studio aims to empower content creators by providing them with an unparalleled platform to unleash their creativity. We believe it would encourage more creators to come forward and showcase their talent.As India’s first content to commerce company, we are bullish on the role creators will play in the larger scheme of things. We are kick starting with our first studio but the larger goal is to reach Indian micro markets and empower creators across India and eventually reach global markets too.”

    The newly launched studios are dedicated to catering to the needs of Instagram content creators, offering an aesthetically pleasing ambiance that sets the stage for captivating visuals. The space is specially curated for like minded creators to hangout, create & collaborate. The space is primarily created for all things content and also meet all production needs- mainly ideas, backgrounds, props, technology & equipment. This network of collaborative shooting space will enable brands and creators to come together , inspire and create high value content at scale and real time.

    With making such collaborative shooting spaces available across Tier II & III markets in the next five years, Whoppl aims to pioneer and aggregate the world of co-shooting spaces while enabling creators, individuals and brands across the spectrum. Whoppl has also  invested in one of its kind AI based platform which has an aggregated database of 200M from the globe and hyper localised segment for India & Bharath.The platform matches influencers to brands, budgets, marketing & communication along with intent , need and availability. This technology will truly democratise the role of content creators driving commerce and Business topline across India & Bharath.

    Whoppl takes pride in being a creative agnostic company, offering a platform that welcomes influencers from all backgrounds and genres. The studios will not only benefit content creators but  will also support brands,  fostering an inclusive community and strengthening community connections. 

  • Tata Literature Live! The Mumbai Litfest to be held from 25 – 29 October

    Tata Literature Live! The Mumbai Litfest to be held from 25 – 29 October

    Mumbai: The 14th edition of Tata Literature Live! The Mumbai Litfest is around the corner! With committed audiences both online and on ground, the Festival will start with its online edition on 25 – 26 October with leading international authors such as Salman Rushdie and Elif Shafak. The Festival will take place on ground from 27 – 29 October at the NCPA, Nariman Point and St Pauls Institute of Communication Education and Title Waves bookstore in Bandra.

    The Festival will maintain its hallmarks of inclusivity, diversity and innovation encompassing nationalities, genders, geographies, communities and languages.

    Celebrated thought leaders, wordsmiths and storytellers from India and 15 other countries, will explore issues at the heart of fiction, poetry, mathematics, economics, communications, business, sport, health, history, art, society, nature, food, with fresh and unique perspectives that characterize the Litfest.

    Participants will include Abanti Sankaranarayanan, Anuja Chauhan, Arjun Raj Gaind, Gulzar, Gurcharan Das, Faye D’Souza, Jerry Pinto, Kunal Vijayakar, Luke Coutinho, Mani Shankar Aiyar, Manoranjan Byapari, Marcus du Sautoy, Meeran Chadha Borwankar, Mehdi Hassan, Michel Bussi, Prahlad Kakar, Peter Frankopan, Rajdeep Sardesai, Ranjit Hoskote, Sam Miller, Shanta Gokhale, Shashi Tharoor, Shobhaa De, Sudha Murty, Tenzin Tsundue, Vivek Shanbhag, Zac O’ Yeah, Zai Whitaker among others.

    The Festival highlights will never fade: the prestigious Poet Laureate, Lifetime Achievement, and Literary Awards; the packed-hall Great Debate; an introduction to a language other than English (Kannada this year); 14 book launches; gripping indoor and outdoor stage performances; the fully subscribed workshops and the popular Book Swap. The Binod Kanoria Awards for Children’s Literature and The Rotary Writing For Peace Award, introduced last year under the aegis of the Festival, will also be presented.

    Each year the Festival aims to bring new experiences to its visitors. This year, in conjunction with the Goethe Institut, the festival is bringing The Infinite Library – a travelling installation that uses VR and other media to reimagine the future of libraries as interactive spaces that engage visitors through multisensory forms of storytelling. There will also be a brand new Spoken Word performance, and an outdoor performance from the UK that merges pottery and dance.

    Co-director of the LitFest Amy Fernandes said, “We are delighted to present the 14th edition of the Tata Literature Live! The Mumbai Litfest, and so proud that it has become an integral part of Mumbai’s life. This year we have, as always, a blend of established stars and fresh faces, concurrent themes and traditional motifs, and sessions ranging from serious cogitation to dashes of sparkle!

    Co-director of the Litfest Quasar Thakore Padamsee said, “Due to the circumstances of the past few years we have acquired a vast global digital audience, so online programming is also now a permanent strand of our festival. We look forward to engaging with our loyal audiences both virtual and on ground for an invigorating five days, celebrating The Power Of Words, which resonates through all our Festival activities.”

    Tata Sons brand custodian Harish Bhat said, “At the Tata Group, we take great pride in our association with Tata Literature Live! The Mumbai LitFest. This festival has become an intrinsic part of Mumbai, offering our maximum city a vibrant, diverse and inclusive literary experience each year.  Here, we celebrate writers, their art and their rich contributions to our world.

    This year’s Litfest will shine a spotlight on works by women as well as regional writers.  The hybrid format introduced last year is here to stay – the festival will feature both digital and on-ground sessions.  We look forward greatly to welcoming lovers of literature to this festival. We are confident that the exciting program line-up will delight you.”

  • YouTube announces new generative AI products

    YouTube announces new generative AI products

    Mumbai: At Made On YouTube, the platform unveiled a suite of AI-powered capabilities that will help both new and established creators and artists create, edit, and share content in bold new ways. These AI-powered tools will help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.

    Showcasing the limitless potential AI can bring to creators, artists and the creative industry, the key announcements include:

    ·  The introduction of Dream Screen, a new generative AI feature to unlock creative expression on Shorts: Later this year, YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by bounds of their imagination.

    o Since launching Shorts in 2020, Shorts has now climbed to over 70B daily views from over 2B logged-in users every month.

    ·  The launch of YouTube Create to help take the work out of video production: To help anyone to create and share videos right to YouTube, the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.

    o The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat matching technology so that creators can produce their next YouTube video without relying on complex editing software.

    o YouTube has consulted with more than 3k creators in the process of building YouTube Create.

    o Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.

    Here are more ways that YouTube is helping take the heavy lifting off creators and giving them more efficient tools to help them come up with new ideas and reach new audiences.

    ·  YouTube is bringing Aloud, an AI-powered dubbing tool, into YouTube so creators easily reach audiences well beyond their primary language.

    o Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.

    ·  Next year, assistive search in Creator Music will make it easier for creators to find a soundtrack for their video. Creators can simply type in a search query and AI will suggest the right music at the right place.

    o Creator Music is currently available in the US, and we look forward to expanding as quickly as possible.

    ·  Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalized for each channel and based on what audiences are already watching and interested in.

    o YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.

    YouTube chief executive officer Neal Mohan said, “We shared new updates that will help creators and artists push the boundaries of creative expression — by making the difficult things simple and impossible dreams possible. Making it easier for creators anywhere to create content they love is core to YouTube’s commitment to putting creative power into the hands of billions of people. This is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.”

    YouTube global head of music Lyor Cohen said, “Bold and responsible, that is our mission. The potential of AI is incredibly exciting. But as with any new technology, we have to approach it responsibly. What Artists, Songwriters, and Producers do is something that is uniquely human, that cannot be replaced by technology. We see AI as a tool that can be used by artists to amplify and accelerate their creativity. And we are committed to working alongside the creative community within our AI Music Incubator, which has now expanded globally. We are also leaning into our superpower – our deep partnerships with the music industry – working back-to-back with them to achieve our collective goals of fueling creativity and driving business forward.”

    These creators and artists are using YouTube to drive forward the future of creative expression and explain how the announcements shared will impact the broader ecosystem:

    ·  YouTube creator, Alan Chikin Chow said, “It’s really great to see a dedicated Create app because it gives creators the confidence that whatever we make on YouTube Create will be optimized for the platform. An app like this will open the door for more people and make becoming a YouTuber that much more accessible.”

    ·  YouTube creator, Jade Beason said, “I am all about efficiency. I’m really excited about the AI-powered insights because it’s taking what I already do – scouring the internet, looking at Google Trends, taking my viewers’ suggestions – and quickly giving me ideas for videos to get inspired to make and put my own spin on.”

    ·  YouTube creator, Cleo Abram said, “AI tools can help us shrink the gap between what we imagine and what we can make, instead of shrinking our ideas. And because they help us shrink that gap, these tools can increase access to the conversation.”

    ·  Artist, songwriter and producer, Charlie Puth said, “I’m thrilled to be a part of YouTube’s AI Music Incubator. GenAI technology is a powerful tool, and I’m grateful YouTube is collaborating with artists while developing their technology to ensure it ultimately accelerates creativity instead of replacing it.”

  • WhatsApp Channels: A brand’s new frontier for enhanced engagement!

    WhatsApp Channels: A brand’s new frontier for enhanced engagement!

    Mumbai: Earlier this month, Meta chief Mark Zukerberg has announced the launch of WhatsApp Channels to over 150 countries including India. With channels, WhatsApp’s goal is to build the most private broadcast service available, according to the company statement. Channels are separate from chats, and who you choose to follow is not visible to other followers.

    A WhatsApp Channel allows companies to send messages to a large number of customers at once. This broadcast feature makes the communication easier and saves resources, as you only need to send one message to reach a lot of people at once.

    Companies can send, for example, important information, updates, product launches, special deals, and company news on the channels. This direct style of communication can improve customer loyalty and brand awareness.

    Several movie stars including Katrina Kaif, Diljit Dosanjh, Akshay Kumar, and Vijay Deverakonda, have already unveiled their WhatsApp Channels. Also, the Indian Cricket Team has also launched its WhatsApp Channel, aligning with the excitement building up around the ICC Men’s Cricket World Cup 2023.

    With all this, we will see what the industry experts have to say regarding Channels, on whether this platform will be a boon for brands and content creators or is it just another gimmick? Let’s find out!

    Edited excerpts

    Chtrbox VP Karan Pherwani

    The introduction of WhatsApp Channels represents an exciting development for both brands and creators within the digital landscape. This feature promises to be a game-changer in terms of community building, offering a unique platform for engagement. While platforms like Discord and Instagram have made strides in this area, WhatsApp’s extensive reach holds the potential to resonate even more profoundly with India’s tier 2 and Tier 3 audiences.

    WhatsApp Channels will serve as open channels for brands and creators to foster meaningful interactions with their followers and consumers. It provides a seamless avenue for keeping the audience informed and engaged. The ability to communicate directly through WhatsApp, a widely used messaging app in India, will undoubtedly enhance the accessibility and intimacy of these connections. This innovation is poised to redefine how brands and creators connect with their target demographics, offering a fresh, dynamic channel for engagement and communication.

    FoxyMoron (Zoo Media) business director Shubit Rakshit

    The platform is a game-changer for content creators and marketers alike, providing an intimate space to connect with audiences. With its enhanced features and commitment to privacy, WhatsApp Channels opens new doors for personalized engagement and authentic communication. It would also be interesting to see how businesses leverage this platform, especially in a diverse market like India, by delivering content in regional languages and vernacular.

    With WhatsApp Channels, the industry at large gains a versatile tool to amplify brand visibility, engagement, and ultimately, ROI.

    TheSmallBigIdea CEO & co-founder Harikrishnan Pillai

    I have reservations against any feature that mimics another platform, especially when the genesis of the existence of the app is far away from that.

    WhatsApp is primarily used for direct and personal conversations with people you know, and you don’t see the need for it to become a platform for one-to-many communication. The core of the platform is interactivity and conversations, which the feature gives a complete miss in the current avatar.

    An extension to the absence of interactivity is the absence of a comments section on WhatsApp, which is a feature that drives engagement on other social platforms. While WhatsApp can argue it as a feature or a limitation, in a one-to-many scenario, there has to be a door for a 2-way conversation.

    WhatsApp is an already overwhelming space. Work conversation, personal conversation groups, status and now this.

    SoCheers group head – outreach Kunal Khandelwal

    WhatsApp’s transition into this territory feels more natural and promising, considering its wide user base. The vision is to offer brands a distinct avenue for connecting with their audience in a more personalized and exclusive manner. However, it would require brands and creators to establish their subscriber base from scratch unlike Instagram’s ‘Broadcast Channels’, where brands and creators can get their existing follower base.

    Thus, to make the most of WhatsApp Channels, brands can captivate their audience by offering special promotions, exclusive insights into upcoming products, and showcasing variations within their product line. This strategy cultivates a sense of exclusivity, ensuring that the audience remains engaged and eagerly anticipates what the brand has to offer. Particularly in industries like entertainment, where frequent updates and releases are the norm, WhatsApp channels prove highly effective. Moreover, brands in this sector can share relatable content, engage directly with fans, and maintain a consistent stream of updates.

  • Threads unleashed: Boosting brands and influencers to stardom!

    Threads unleashed: Boosting brands and influencers to stardom!

    Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent years is the use of “Threads” on social media platforms. Threads are a series of connected tweets or posts that allow brands and influencers to tell a more extended and engaging story. When used effectively, Threads can be a powerful tool for boosting visibility, engagement, and ultimately, propelling brands and influencers to stardom.

    At the heart of every compelling issue, Threads is a well-crafted narrative. Brands and influencers can use threads to share their stories, values, and expertise in a more cohesive and immersive way. They can take their audience on a journey, keeping them engaged from start to finish.

    Lets see what the industry experts have to say regarding Threads…

    Edited excerpts

    Animeta CEO Devdatt Potnis

    It is still too early to say whether Threads will be more impactful than Instagram, each one has their own unique advantages & in the long run, I think both of them will complement well from a brand/influencer perspective. Threads has the potential to be a valuable tool for brands and influencers who want to connect with their audiences on a more personal level, while Instagram’s visual appeal provides a wider & popular reach.

    NetSetGo Media co-founder Sundeep Rana

    Threads enable you to interact with those who follow you in a more personal as well as transparent manner. Brands and influencers may utilise this kind of platform to interact with the majority of their devoted followers one-on-one. This can assist to strengthen ties and increase brand loyalty. Individuals may use Threads to offer unique material, sneak peeks, behind-the-scenes shots & promotions with a small number of followers. This could potentially make one’s followers feel unique and inspire them to interact with your company in the future. It might be a useful tool for gathering input from a highly engaged audience. It may be used by brands for carrying out surveys, gathering feedback and obtaining insights about the goods or services they offer.

    Digital Eminent founder Mukul Raj Sharma

    When contrasted with Instagram, Threads has a lower base of users. To get the most out of it, one needs to first recognize and interact with your most devoted fans, who will probably utilise the app. Threads may be used by influencers to partner with businesses or communicate with their fans in an interpersonal manner. It may be an efficient venue for holding Q&A sessions, AMA sessions  or possibly exclusive giveaways. It may be used to communicate critical news and updates to your most devoted followers, ensuring that they get the info directly and swiftly. Brands and influencers may also use Threads’ Stories feature to tell interesting stories while sharing their journey among their core following

    In the end when executed thoughtfully and strategically, Threads can propel them to stardom in the competitive digital landscape. So, whether you’re a brand looking to tell your story or an influencer wanting to engage your audience, consider embracing the power of threads and watch your online presence soar to new heights.

  • Elon Musk announces a potential subscription model for X (formerly Twitter)

    Elon Musk announces a potential subscription model for X (formerly Twitter)

    Mumbai: Elon Musk, the owner of X (formerly Twitter), has suggested that users may soon be required to pay a subscription fee for platform access. Musk alluded to the possibility of implementing a paywall to combat the proliferation of bot accounts, which has posed a significant challenge.

    He stated, “We are moving towards implementing a small monthly fee for system usage.”

    This revelation occurred during a meeting with Israeli prime minister Benjamin Netanyahu at Tesla Motors in California. Currently, users are charged for accessing premium features on X, such as verification checkmarks for accounts. Introducing subscriptions may dissuade bot account creators from establishing new accounts.

    However, Musk has not disclosed the exact cost of the new paid service or the special features it will offer. During the meeting with Netanyahu, Musk also addressed the issue of antisemitism that persists on the platform.