ITV

Category: Social Media

  • “Our end goal is to ensure people get a chance to understand and enable their truest selves”: NOFILTR.Group’s Anushka Sanghvi

    “Our end goal is to ensure people get a chance to understand and enable their truest selves”: NOFILTR.Group’s Anushka Sanghvi

    Mumbai: ‘NOFILTR.Group’ is an influencer management agency, Mihir Surana currently holds the position of partner & chief executive officer at NOFILTR.Group.

    By creating the enigmatic synthesis between influencers and brands, NOFILTR.Group works towards intelligibly devising a network that enables the marriage of personal expression and thought-provoking content that has the ability to hook onlookers at every level of the marketing experience. In a nutshell, the agency connects brands to influencers, who creatively connects with the brands target audience, by enticing onlookers with a plethora of services that includes personal branding, content creation and curation, influencer marketing, brand collaboration, campaign design, coupled with the total execution and analysis of the entire activity.

    Today, the agency graduates beyond the capacity of a typical influencer marketing and management company. Apart from providing content creators with facilities like brand collaboration and management, content ideation, growth mapping and production team support; ‘NOFILTR.Group’ invests in the dreams of content creators, helping them to make it a reality.

    Presently, the company has exclusively signed up with 50+ content creators. Some of the names are Nagma Mirajkar, The Mermaid Scales (Krutika), Mr. MNV, and Funcho. The list continues to grow, as we continue to discover promising creators who’re on the verge of witnessing a potential rise.

    Indiantelevision.com caught up with the agency’s creative director Anushka Sanghvi who gave lot of insights on various aspects and projects in which NOFILTR works.

    Edited excerpts

    On NOFILTR engage with its community or audience to promote the projects it invests in

    At Nofiltr, we have always been deliberate about the fact that Nofiltr isn’t the creator. Nofiltr helps creators. What that means is, for Nofiltr, the community is the roster of creators it has and the team members who help make things happen. Everything else and everyone else who is curious/interested in Nofiltr is a byproduct of Nofiltr’s core community. We are so focused on understanding our creators and team members that our way of engaging with our community is to give them the right opportunities and ways to get what they want out of life. For the times when we want to exercise the bragginbg rights we have for our community, we take it to our IG – postoffice. Our goal with that also is to ensure we don’t become a company talking to an audience. The page’s purpose is to have our team members talk about our creators and give in-depth insights on collaborations, executions, and culture for the next batch of people who would want to enter this industry.

    On ensuring positive social or cultural impact through its supported projects

    We consciously take out a lot of time and go extremely in-depth to understand what members of our community want. It needs to make sense. Our end goal is to ensure people get a chance to understand and enable their truest selves. All collaborations and associations have to be in line with what they are and what they stand for. We believe true cultural impact is impossible without people being true to themselves.

    On financial arrangements or partnerships you typically offer to content creators

    We have a very transparent financial relationship with our creators. Terms set while signing them are followed throughout their lifecycle with NF.

    On facilitating collaborations or networking opportunities among the creators it invests in

    Over the past six years we have built an extensive network of brands, agencies, and creators where everyone benefits off of each other. Integration in the network becomes the main priority. Post that, our already-established systems take care of the rest.

    On NOFILTR envisioning the future impact of its support on content creators and the industry as a whole

    – We want to cause creators. If you are a creative person, you don’t just get to create. You have to focus on a multitude of things to ensure you get that 5% chance/opportunity to create. We want to make sure creative people get to be creative. We take care of the rest. By establishing backend systems that facilitate the creation process as a whole, we want to make sure creative people do not have to second guess following their passion.

  • How stylist content creators impact fashion confidence and self-image

    How stylist content creators impact fashion confidence and self-image

    Mumbai: With the world being constantly exposed to social media and so much content, people have become ever more conscious about the way they look and dress. Fashion influencers and content creators have gained immense popularity among people and are often looked as the trend setters too!

    Here are some ways in which stylist content creators can influence self-image and confidence of a person:

    Inspiring self-expression and identifying personal style :

    Content creators often showcase a variety of styles and fashion trends, it helps the consumers identify their personal style according to their body and encourage them to express themselves just as freely! Helping  them to accept the way they are rather than trying to aspire to look like someone.

    Body positivity

    For years, we have seen a set body and beauty standards coming from the entertainment and beauty industry, social media and influencers have significantly been able to change the way the world sees what beauty is.

    We see a lot of plus size fashion models and influencers these days helping other people find their personal style and making everyone feel included, which contributes to a more positive self-image by challenging societal beauty standards and promoting acceptance of different body types.

    Gender neutrality:

    Gender neutrality in clothing and style is something which has started becoming a big movement in fashion and on social media. We see a lot of male and female creators challenging traditional gender norms by showcasing gender-neutral clothing styles. Example- men wearing makeup, men using elements from women’s wardrobe to create styles. This inclusivity particularly empowers those who do not conform to conventional gender expectations which includes the LGBT community.

    Celebrating diverse styles and culture from around the world

    Stylist influencers often share their unique knowledge, amalgamating their culture into tips, tricks, and styles, which helps people become more aware of the world and how they can implement the knowledge in their own style statement. The plethora of knowledge which few years ago one would never be able to have.

    Boosting confidence with practical tips and trends

    Many content creators share practical tips, trends, and tutorials on how to enhance one’s appearance, choose appropriate clothing, makeup, the latest trends and how to wear them. These tips can be empowering, providing individuals with the solutions they need to feel more confident in their daily lives.

    Now, that we have seen the positive impact of stylist content creators on one’s mind, let us also talk about the downside.

    Comparison and insecurity with one’s body:

    Sometimes social media can get overwhelming, many times when we see someone having a certain body and face type while presenting the curated content, it could put pressure to match to that standard, creating insecurities in a person’s mind regarding their body, face , status etc.

    It is to be noted that as influencers and consumers authenticity should have a standard but there are many cases where one might not be seeing a real picture of things.

    Too much information for mental health.

    With so much content and knowledge, being bombarded to our minds constantly, it could sometimes become overwhelming for our mental health and mind to stay calm, we were never supposed to be running all the time, our brain needs to rest and relax to function properly.

    The hustle culture:

    Many times, looking at the stylist influencers or content creators, one is always looking to improve, buy better, look better. In the strife for more and better, often it puts one in the hustle mode for too long with missing the important aspect of enjoying the present and being happy: the sole reason to be inspired by curated styling content.

    Ultimately, the impact of stylist influencers on one’s self-image and confidence is subjective and varies from person to person, but It is crucial for both influencers and their followers to promote authenticity, diversity, and body positivity in the fashion and beauty industry.

    By fostering a culture of inclusivity and encouraging individuals to celebrate their unique identities, stylist influencers do have a potential to contribute positively to the development of a more diverse and accepting self-image landscape. Many influencers have been able to bring a positive change in this area already, but it is also the duty of a consumer to choose responsibly.

    Ecloset founder & managing director Rashmi Chopra.

  • The rise of social commerce: Integrating D2C strategies on social media platforms

    The rise of social commerce: Integrating D2C strategies on social media platforms

    Mumbai:In the ever-evolving landscape of digital commerce, the emergence of social commerce has become a transformative force, reshaping how businesses connect with consumers and sell their products. Social media platforms, once primarily a space for sharing content and connecting with friends, have evolved into dynamic marketplaces where direct-to-consumer (D2C) strategies are taking center stage.

    The evolution of social commerce:

    Social commerce is not a new concept, but its prominence has soared in recent years, driven by the changing preferences and behaviors of consumers. The seamless integration of shopping features within popular social media platforms has turned casual scrolling into a retail experience. From Instagram’s shoppable posts to Facebook Marketplace and the introduction of “Buy Now” buttons, social commerce is blurring the lines between socializing and shopping.

    Direct-to-Consumer (D2C) Strategies in the Social Sphere:

    One of the key drivers behind the rise of social commerce is the adoption of D2C strategies by brands. Traditionally, businesses relied on intermediaries to reach consumers, but D2C models empower brands to establish a direct and personalized connection with their audience. Social media platforms offer the perfect environment for D2C strategies, allowing brands to showcase products, engage with customers, and drive sales—all within the same digital space.

    Building Authentic Connections:

    The heart of D2C strategies on social media lies in building authentic connections. Brands are no longer faceless entities; they become relatable personalities with stories to tell. Social commerce enables businesses to share behind-the-scenes glimpses, customer testimonials, and user-generated content, fostering a sense of community and trust among their audience.

    Seamless Shopping Experiences:

    The integration of shopping features directly into social media platforms streamlines the purchasing process. With a simple tap or click, users can transition from discovering a product to making a purchase, all without leaving their preferred social app. This seamless experience reduces friction in the customer journey, translating into higher conversion rates and increased customer satisfaction.

    The Role of Influencers:

    In the realm of social commerce, influencers play a pivotal role. Collaborations between brands and influencers leverage the influencer’s reach and credibility to introduce products to a broader audience. This form of word-of-mouth marketing can be highly effective, as consumers often trust recommendations from influencers they follow, leading to increased brand awareness and sales.

    Data-Driven Decision Making:

    Social commerce provides valuable data insights that empower brands to make informed decisions. Analytics tools integrated into social platforms offer a wealth of information about customer behavior, preferences, and engagement levels. This data-driven approach enables businesses to refine their strategies, optimize campaigns, and tailor their offerings to better meet the needs of their audience.

    Challenges and Opportunities:

    While social commerce presents immense opportunities, it also comes with its set of challenges. Privacy concerns, competition for user attention, and the need for a cohesive omnichannel strategy are among the hurdles businesses must navigate. However, those who successfully embrace social commerce stand to gain a competitive edge, increased customer loyalty, and a deeper understanding of their target market.

    Looking Ahead:

    The rise of social commerce marks a paradigm shift in how businesses approach online retail. As social media platforms continue to innovate and integrate more sophisticated shopping features, the convergence of socializing and shopping will become even more seamless. Brands that prioritize authentic connections, leverage D2C strategies, and adapt to the evolving landscape of social commerce are poised to thrive in this new era of digital retail.

    The author of this article is attributed to Core Concept Skincare founder Vaishnavi Gollapinni.

  • Sonic Lamb headphones breaking sound barriers

    Sonic Lamb headphones breaking sound barriers

    Mumbai: In a heart-warming twist of fate, social media influencer Sohan Rai (@Zikiguy) demonstrated the transformative power of Sonic Lamb headphones, fostering inclusivity for the hearing impaired through the gift of music.

    Rai’s journey began with purchasing Sonic Lamb Headphones, an unusual headphone with unique hybrid driver technology that reproduces the physical experience of sound – you actually feel the music when listening to it on these headphones. Little did he know this choice would lead to a remarkable discovery at a restaurant? There he met Nandish, partially deaf, and Sohan’s curiosity sparked compassion. Sohan asked Nandish to try out Sonic Lamb headphones.

    To their amazement, Nandish could experience the music flow through him, and joy welled up as he described it as the “best listen ever.” The power of this experience fuelled a fervent wish to share it with his sister, Netra, who has been completely deaf since birth.

    Inspired and intrigued, Sohan approached Rapture Innovation Labs, the startup behind the Sonic Lamb headphones. Touched by the story, co-founder Navajith Karkera and his team embarked on a remarkable collaboration with Sohan. They customized a pair of Sonic Lamb headphones specifically for Netra by passing through bass and mid-range audio frequencies (vocals and instruments) through the Hybrid Driver technology, which reproduces through skin and bone conduction instead of just the sub-bass and bass as per their actual design, and they hoped for the best.

    Taking the modified headphones to Nandish’s village, the team witnessed an incredible moment as Nandish’s sister, Netra, was able to experience music and feel the beats and rhythms of music for the first time in her life. Her sheer joy and excitement were palpable. This heart-warming event highlighted the power of Sonic Lamb to reproduce the physical and sensory experience of feeling the music but also to bridge gaps and bring the gift of music to those who had never experienced it before.

    Sohan’s empathy and curiosity, coupled with Rapture Innovations Lab’s spirit of innovation, have woven a story of inclusivity and the transformative power of a single sound.

    Join the conversation online using #soniclamb, #Inclusivity and #MusicForAll.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sohan Rai (@zikiguy)

     

  • Social media trends that will reshape your digital marketing strategy

    Social media trends that will reshape your digital marketing strategy

    Social media platforms are constantly evolving, and they play a crucial role in understanding the preferences, search patterns, behaviors, demands, pain points, and demographics of the audience. Therefore, it is necessary to have a well-structured digital marketing strategy that can engage with existing customers of all ages and interests, as well as reach potential consumers.

    Crafting such a strategy across different platforms is not just an option; it is essential for building brand credibility and fostering a loyal customer base. Here are some of the top trends in social media that are currently reshaping the digital marketing space and can help your brand stay relevant regardless of its size or experience:

    1. Audio & Video Content:

    The post-COVID era has seen a surge in the appetite for content consumption on social media. Providing the target audience with crisp, engaging, and high-quality content can automatically boost your engagement rates. It’s crucial to create content that is relatable to the target audience and keeps them engaged, and wanting more. Leveraging formats such as podcasts, Instagram Reels, and YouTube Shorts can create a symphony that resonates across diverse audiences.

    2. Short Content:

    As audience attention spans continue to shrink, it becomes increasingly challenging to capture their attention in the digital space. Quick and easily digestible content is the key to capturing their interest and driving leads and conversions. Creating engaging content that conveys more in fewer words is the magic wand that increases customer engagement.

    3. Long Form Content:

    Despite the trend toward short-form content, long-form content is experiencing a resurgence in the fast-paced digital era. Engaging content and factual depth in long-form storytelling can significantly contribute to brand credibility and customer loyalty. With platforms like WhatsApp, Facebook, Instagram, and YouTube increasing their time limits for stories, short videos, and reels, there is renewed interest in elaborate narratives. The key is to provide value that matters most to the audience.

    4. Narratives: Crafting Compelling Stories:

    A well-crafted narrative is an irresistible lure that never fails to capture the audience’s attention. Brands must determine their unique narrative and communication tone to stand out from the crowd. Engaging audiences with inside stories, customer successes, or general narratives is essential to creating a connection and captivating their attention. The anticipation generated through storytelling keeps the audience hooked and eager for updates on what’s next.

    5. User-generated Content:

    For brands aiming to promote their products extensively, user-generated content is a powerful tool for asserting authenticity and saving time and money. Regardless of how much effort and money is spent on ad campaigns or promotions, people who buy the product need affirmation from users who have already used it. Direct responses, reviews, and unboxing videos are authentic expressions that fuel trust and boost sales, providing potential buyers with the affirmation they seek.

    6. Word of Mouth Marketing:

    In the digital realm, word-of-mouth marketing remains unparalleled in terms of reaching a wider audience. No matter how carefully planned a marketing strategy is, it will fall flat without trust or customer testimonials. Consumer recommendations carry weight like no other strategy implemented by the brand. They build trust and wield a profound influence, shaping purchasing decisions and product consumption.

    7. Micro and Nano Influencers Marketing:

    Influencer marketing is a popular digital marketing trend that can work wonders when used effectively. Micro and nano influencers are rising stars in this realm. Choosing localized influencers with genuine followings and a focused target audience can maximize impact within a limited budget. This strategy is reliable for brands seeking authenticity in a crowded digital space, with precise conversions and reliable engagement rates.

    8. Consumer Listening & Sentiment Analysis:

    Social media is a direct line to customers and the best place to listen to their pain points and understand their sentiments. Consumer listening is a means to actively engage with the audience and gain a deeper understanding of their needs. This understanding helps brands refine their offerings without compromising on business objectives. AI-driven sentiment analysis, tailored to specific cultures and backgrounds, transforms data into opportunities and enhances the effectiveness of social media marketing.

    9. Rise of Augmented Reality:

    Augmented Reality (AR) is a transformative force, creating immersive brand experiences. From virtual try-ons to interactive product demonstrations, AR builds trust through virtual product showcases and collaborative projects, influencing purchasing decisions.

    10. Sustainability and Social Responsibility:

    Authenticity reigns supreme in an era of discerning consumers. Brands embracing sustainability and social responsibility must go beyond posturing. Authentic brand activism builds lasting relationships, resonating with audiences that share similar values and principles. Socially responsible brands tend to divide their audience based on the stand they take, but they also create a sense of loyalty in their customers.

    As the world of social media continues to evolve, the key to being successful lies in being authentic, engaging, and adaptable to the changing trends. By creating a digital marketing strategy that incorporates these elements, you can ensure that you not only gain visibility but also have a lasting impact on your target audience. Although many digital marketing trends come and go, the genuine connections and authenticity we build with our audience stand the test of time.

    The author of this article is Mobilise CEO & author  Kamal Krishna.

  • Content creation challenges and solutions: Navigating creative blocks and burnout

    Content creation challenges and solutions: Navigating creative blocks and burnout

    Mumbai: Content creators often find themselves in a whirlwind of creativity, striving to produce engaging and innovative content consistently. However, amid the demands of maintaining a steady stream of fresh ideas, they frequently encounter challenges such as creative blocks and burnout. These hurdles can hinder productivity and impact the quality of content. This article aims to explore these challenges and present effective strategies to overcome them, ensuring sustained creativity and mental well-being in the realm of content creation.

    Understanding Creative Blocks and Burnout:
    Creative blocks manifest as periods of stagnation or the inability to generate new ideas, often accompanied by a feeling of being stuck or uninspired. On the other hand, burnout stems from prolonged stress, exhaustion, and a sense of overwhelming fatigue caused by the relentless pursuit of creativity and productivity.

    Recognizing the Triggers:
    Identifying the triggers that lead to creative blocks or burnout is the first step in overcoming these challenges. Factors such as excessive workload, self-imposed pressure for perfection, lack of inspiration, or even personal issues can contribute to these mental barriers for content creators.

    Embracing Mindfulness and Self-Care:
    Practicing mindfulness and self-care is crucial in combating creative blocks and burnout. Taking breaks, engaging in activities that relax the mind, and nurturing hobbies outside of work can rejuvenate creativity. Moreover, setting boundaries, establishing a routine, and ensuring adequate rest are pivotal in maintaining mental well-being.

    Seeking Inspiration and Diverse Perspectives:
    Inspiration often emerges from diverse sources. Content creators can seek inspiration from various mediums, such as books, art, nature, or conversations with people from different backgrounds. Exposure to diverse perspectives can spark new ideas and invigorate creativity.

    Cultivating a Creative Environment:
    Creating an environment conducive to creativity is essential. This might involve setting up a dedicated workspace, curating a visually stimulating environment, or introducing elements that foster creativity, such as music or brainstorming sessions.

    Experimentation and Exploration:
    Embracing a mindset of experimentation and exploration can help break through creative blocks. Trying new formats, exploring different styles, or collaborating with others can open new avenues for creativity and stimulate fresh ideas.

    Leveraging Collaborations and Community Support:
    Collaborations with fellow creators or seeking support from a community can provide a sense of camaraderie and encouragement. Networking and engaging with others in the field not only offer new perspectives but also alleviate feelings of isolation.

    Establishing Realistic Goals and Prioritization:
    Setting realistic goals and managing expectations are essential in preventing burnout. Breaking down tasks into manageable chunks, prioritizing work, and avoiding overcommitment can alleviate stress and prevent burnout.

    Accepting Imperfection and Embracing Iteration:
    Accepting that not every idea will be perfect can alleviate the pressure of delivering flawless content. Embracing the iterative process, where ideas evolve and improve over time, allows room for experimentation and growth.

    Seeking Professional Help When Needed:
    If creative blocks or burnout persist and significantly impact mental health, seeking professional help from therapists or counselors is essential. Mental well-being should always take precedence, and seeking support is a proactive step towards recovery.

    Conclusion: Nurturing Creativity and Well-being in Content Creation
    In conclusion, creative blocks and burnout are common challenges faced by content creators, but they need not be insurmountable. By recognizing triggers, practicing mindfulness, seeking diverse inspirations, fostering a conducive environment, and embracing collaboration, creators can navigate these challenges effectively. Establishing realistic goals, accepting imperfection, and prioritizing mental well-being are pivotal in sustaining creativity in the long run. Ultimately, by employing a combination of strategies and prioritizing self-care, content creators can overcome creative hurdles and foster a healthier, more sustainable approach to content creation.

    The following article is attributed to Certified Child Nutrition and Child Care mom blogger Sonali Sarkar.

  • The digital public square: How social media is shaping political discourse

    The digital public square: How social media is shaping political discourse

    Mumbai: The advent of social media has orchestrated a paradigm shift in the realm of human communication and information consumption, a transformation that resonates deeply within the corridors of political discourse. Within this digital agora, where every voice is granted a forum, political luminaries, advocates, and everyday citizens converge in the symphony of political deliberation.

    Foremost among the profound impacts that social media has etched into political discourse is its magnanimous facilitation of diverse voices. In times past, political dialogues predominantly reverberated through the hallowed chambers of traditional media outlets, such as newspapers, television, and radio, often under the stewardship of corporate behemoths harboring a vested interest in perpetuating the status quo.

    Yet, the advent of social media has dismantled these confines, bestowing upon anyone with an internet connection the privilege of disseminating their thoughts on political affairs. This monumental democratization of expression has kindled a multifarious and all-encompassing public dialogue, where an expansive spectrum of perspectives now finds its rightful place in the limelight.

    Further enhancing its influence, social media has served as an intricate web for interpersonal connection and community cultivation. This dynamic milieu has birthed the meteoric ascent of social movements, exemplified by the resounding echoes of Black Lives Matter and the Me Too movement. Utilizing social media as their crucible, these movements have masterfully orchestrated protests, illuminated the significance of pressing concerns, and held the influential accountable for their actions.

    Notably, social media has ushered politicians into an era of direct and unmediated communication with their constituents. In yesteryears, politicians hinged their messages upon the benevolence of traditional media. However, the emergence of social media has afforded politicians an intimate conduit to their electorate, circumventing conventional media intermediaries and affording them a platform to share their convictions firsthand.

    This has ushered in an era of personalized and interactive political discourse, enabling politicians to forge personal connections with voters and solicit feedback on their policy endeavors.

    Nonetheless, it is imperative to acknowledge that social media has not remained untarnished in its journey through the political landscape. Principal among the concerns is the rampant dissemination of misinformation and disinformation. Social media platforms have oftentimes served as conduits for the propagation of spurious or deceptive information concerning political candidates and issues, engendering an atmosphere of befuddlement and distrust among the electorate.

    Another formidable concern is the proliferation of echo chambers. Social media platforms endow users with the power to curate their own information spheres and social circles, inadvertently fostering environments where individuals are exposed exclusively to viewpoints and opinions that dovetail with their preexisting beliefs. This insularity impedes open and candid discussions about political topics.

    In the face of these challenges, social media nonetheless harbors a trove of potential benefits for the arena of political discourse. It remains a catalyst for the amplification of a diverse array of voices, streamlines connections between individuals and communities, and fosters direct communication between politicians and their constituents.

    To mitigate the deleterious effects of social media on political discourse, several strategies present themselves:

    Firstly, advocating for the cultivation of critical thinking and media literacy skills amongst the populace is paramount. Empowering individuals to be discerning consumers of social media content can inoculate against the virulent spread of misinformation.

    Secondly, the accountability of social media platforms themselves must be underscored. Measures such as implementing content fact-checking protocols prior to dissemination or the removal of content found to be fallacious or misleading can serve as a bulwark against the proliferation of falsehoods.

    Lastly, fostering a climate that encourages engagement with disparate viewpoints and perspectives is crucial. Actively following individuals on social media who hold differing political convictions or participating in online dialogues with ideological adversaries can help dismantle the barriers of echo chambers and promote genuine political discourse.

    In summation, social media stands as a potent instrument capable of molding the landscape of political discourse, both for better and for worse. Awareness of its potential pitfalls and merits is indispensable, and it is incumbent upon society to employ this tool judiciously and responsibly.

    The following article is attributed to author and political analyst Mithun Vijay Kumar.

  • Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Roposo: ‘Feel the Vibe’ with trending Live entertainment and shopping for Gen-Z

    Mumbai: Roposo, a trends-first platform delivering Live experiences and shopping, unveiled its new brand campaign ‘Feel the Vibe’ today. The campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality. It unifies the worlds of creator-driven Live videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.  

    The ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a captivating brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform. It emanates from a deep understanding of the consumer’s desire to be seen and heard, stand out from the crowd, and most importantly, never miss out on what’s hot and what’s not. The campaign aims to convey Roposo’s innovation, tailored to meet consumers’ changing demands and insights, apart from creating awareness and fostering brand association. The campaign will be showcased on the corporate website as well as various platforms like the Play Store, AppStore, social media, and Glance Smart Lock Screen.

    Roposo’s creator-led, interactive, Live shows immerse consumers in the most trending and unique pop-cultural and social moments across categories. These encompass a wide array of content formats, including vox pop, chat shows, live challenges, individual creator shows, multicasts, and game shows on entertainment, fashion, lifestyle, food & cooking, fitness, sports, comedy, dating & romance, art & décor, personal finance and more. At the same time, consumers can seamlessly switch to shopping for quirky and unique home products, and electronics, along with trendy and stylish apparel, shoes and accessories on the platform. These Live experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can collaborate with and co-create Live experiences alongside their favourite creators and express themselves within vibrant communities of like-minded individuals.  

    Roposo senior vice president & GM Mansi Jain said, “In addition to the growing popularity of Live video content, Live social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of Live commerce in India could potentially reach up to $ five billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”

    “Roposo is a destination for everything that is trending and can be consumed in an engaging way. It offers the ability to track topical information, view Live entertainment videos, attend exclusive music performances and movie launches virtually, shop for quirky products, access the latest in the world of fashion, get recommendations from their favourite influencer, and much more. We believe in listening to what our consumers want, understanding how their preferences are evolving, and forging meaningful connections with them. ‘Feel The Vibe’ as a campaign aptly encompasses this emotion, wherein users and content creators will resonate with this strong sentiment of uniqueness,” she elaborated.

    Roposo powers Live and Shop on Glance Smart Lock Screen present on leading android smartphones, with an active user base of over 200 million in India. Roposo is also available to download on the Google Play Store and Apple App Store.  

    Roposo recently expanded its presence to Indonesia. Over the next few quarters, the company intends to broaden its footprint in additional markets, such as the US, Brazil, Japan, and more.  

  • Adarsh Gourav, Hansal Mehta, Rajshri Deshpande and more to come together for ‘Yuvaa All Stars Roundtable’

    Adarsh Gourav, Hansal Mehta, Rajshri Deshpande and more to come together for ‘Yuvaa All Stars Roundtable’

    Mumbai: Yuvaa, India’s beloved Gen Z-driven organisation, is set to host the second edition of its flagship, live end-of-year roundtable – All Stars. Having recently completed five years in working for and with Gen Z across the country, Yuvaa’s roundtable conversation promises to be a fun and insightful event with standout Gen Z-loved stars of 2023 coming together under the same roof.

    Featuring a stellar lineup including Adarsh Gourav, Rajshri Deshpande, Hansal Mehta, Naveen Kasturia, Niharika NM, Dharna Durga, and Dr. Trinetra Haldar Gummaraju, the conversation will be an opportunity to pause, reflect and celebrate the year gone by. The conversations will be a look back at the year 2023 for each of the panellists – not just professionally where they’ve had breakout years, but also personally in terms of their mental health, learnings, successes and failures. It will be a deep, meaningful and introspective conversation.

    The 2023 edition of Yuvaa All Stars, abbreviated as #YAS23, will be hosted by Yuvaa’s co-founder and chief Nikhil Taneja.

    Yuvaa CEO Kevinn Lee said, “Yuvaa All Stars has very quickly become one of our favourite events of the year because we truly think it is a unique roundtable – one that goes beyond just the work of these stars and into their reflections, introspections and learnings that made 2023 what it was for them. This year, we’re very excited about our line-up which features some of Gen Z’s most-loved folks of the year, but also at the chance to do this as a live chat with members of our community.”

    Yuvaa is going into the roundtable having celebrated the success of ‘Be A Man, Yaar! with Nikhil Taneja’ – a first-of-its-kind chat show on positive masculinity that featured Vicky Kaushal, Karan Johar, Naseeruddin Shah, Zakir Khan, Nakuul Mehta, among others.

    Building upon the success of the 2022 edition, this year’s All-Stars Roundtable will welcome a live audience of approximately 400 individuals, comprising creators, actors, comedians, and Yuvaa’s vibrant campus community. The event will be a unique opportunity for attendees to connect with their favourite celebrities in a more profound and authentic way.

     

  • IAS expands total media quality product to YouTube Shorts

    IAS expands total media quality product to YouTube Shorts

    Mumbai: Integral Ad Science (Nasdaq: IAS) a global media measurement and optimization platform announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing total media quality for YouTube product suite.

    YouTube Shorts is one of the short-form video platforms in the world and is growing rapidly with more than 2 billion users and over 70 billion views daily.

    IAS will now provide additional valuable third-party assurance for brands that their video ads running on YouTube Shorts are appearing in brand safe and suitable content with video-level transparency as defined by the Global Alliance for Responsible Media (GARM) framework and adjacency standards. With total media quality for YouTube, advertisers can view brand safety and suitability metrics for impressions served on YouTube shorts, in addition to viewability and invalid traffic measurement, globally across more than 30 languages.

    As part of its brand safety and suitability measurement, IAS also now offers an analytics dashboard for advertisers on YouTube to analyse brand safety and suitability trends with charts and create a custom suitability profile.

    IAS CEO Lisa Utzschneider said “Since IAS launched total media quality for YouTube earlier this year, we’ve been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities, with this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximize their safety on YouTube shorts inventory – one of the fastest growing video formats in digital advertising.”