ITV

Category: Social Media

  • Weekend Unwind with: Digital creator Niharika Jain

    Weekend Unwind with: Digital creator Niharika Jain

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that delve into the minds of digital creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have digital content creator Niharika Jain.

    Your mantra for life

    Following Lord Mahavira’s wisdom, I live by the mantra “Live and Let Live.” I respect others’ autonomy and only offer assistance when requested.

    A book you are currently reading or plan to read

    Right now, I’m reading “Autobiography of a Yogi” by Paramahansa Yogananda. I usually don’t read much, but I like having books that teach me something valuable.

    Your fitness mantra

    I don’t do formal workouts or follow strict diets, but my fitness mantra is simple: “Movement is medicine.” Whether it’s a quick 15-minute walk or a spontaneous dance session in my room, that’s all I need to stay active each day.

    Your comfort food

    Maa ke hath ke rajma chawal.

    A quote or philosophy that keeps you going when the chips are down

    “Resilience is not about how you endure. It’s about how you recharge.”

    the importance of taking care of yourself and bouncing back, rather than just enduring hardships.

    Your guilty pleasure

    I love being home alone with chips, ice cream, a comfy bed, and Netflix – my ideal way to enjoy some guilt-free relaxation all day and night.

    The last time you tried something new

    I tried the new spicy ramen flavor from Maggi yesterday. Honestly, it was too spicy for me, and I couldn’t finish it.

    A life lesson you learned the hard way

    I learned a tough lesson recently: always listen to your body. Being always on the go and pushing my limits caught up with me during an international trip. I got really sick, missed my flight, and had to spend quite a bit for recovery. Now, I know the importance of taking care of my health and not ignoring what my body is telling me.

    What gets you excited about life?

    Exploring new places and cultures really excites me. There’s something about traveling and experiencing the diversity of the world that makes life incredibly enriching and fascinating. It’s not just about seeing new sights, but also about the growth and learning that come with stepping out of my comfort zone.

    What’s on top of your bucket list?

    At the very top of my bucket list for 2024 is a solo trip to Europe. It’s a definite must-do for me.

    If you could give one piece of advice to your younger self, what would it be?

    Relax, younger me! You’ll be just fine. Take each day as it comes and don’t stress about the future too much.

    One thing you would most like to change about the world

    I wish for a world where empathy and understanding thrive, fostering greater harmony among people. It’s something we seem to be missing these days.

    An activity that keeps you motivated and charged during tough times

    Talking to my mom. I think all my problems get a solution as soon as I discuss them with her.

    What lifts your spirits when life gets you down?

    Travel, even if it’s just a small two days trip to my spiritual land, Rishikesh. It just gives me a boost and heals me naturally.

    Your go-to stress buster

    I dance off my stress

  • Medimix saves the day again with moment marketing magic !

    Medimix saves the day again with moment marketing magic !

    Mumbai : In a heartwarming collaboration between Medimix and the power of moment marketing, a viral video posted by Instagram creator Mangal, with 1,500 followers, captured the essence of innocence and laughter, garnering attention from thousands worldwide.

    Mangal’s reel, shared in early January featured a charming prank he played on his niece. He offered her what seemed like a tasty chocolate bar, only to reveal it was actually a Medimix soap. Her adorable reaction, a mix of surprise and realisation, became an internet sensation.

    The video received 195,274 likes, 2,181 comments, and 287,000 shares, catching Medimix’s attention.This sparked a heartwarming series of events that spread joy and smiles.

    Watch the video here: 
     

    Medimix and Schbang seized the moment by engaging with Mangal’s reel, playfully offering to send chocolates to his niece. This gesture showcased their humor and commitment to spreading joy. They then reached out to Mangal directly to collaborate on a reaction video, which he eagerly accepted.

    Medimix

    True to their word, Medimix swiftly dispatched a hamper filled with delectable chocolates and thoughtful goodies to Mangal’s niece. On receiving the hamper, Mangal took to social media (again) to share his gratitude with the team and his viewers!

    Medimix

    Watch the video here:

    In response, team Medimix expressed their happiness in contributing to such a heartwarming moment. Their comment, ” Aapke video ne lakhon ka din banaya, hope humare gift ne aapka din bana diya “, reflects their dedication to spreading happiness. 

    Schbang Sr manager group brand solutions Anshul Khandelwal, expressed, “These are the ‘moments’ we (literally) we live for. What’s better than ensuring that we can be enablers of spreading smiles through the magic of social media. Kudos to the teams for making this happen, right on time”.

    Medimix continues to embrace moments of joy, reminding us that sometimes, the most delightful surprises come from unexpected places.

    Schbang, established in 2015, is a creative, media, technology transformation company with offices across Mumbai,  Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of more than 1000 members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google premier partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho premium partner.

    It has featured as a LinkedIn top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 high growth companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla,  Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.

  • Meta’s ‘Link History’: Decoding privacy dilemma

    Meta’s ‘Link History’: Decoding privacy dilemma

    Mumbai: In a move that has sparked conversations about digital privacy and user tracking, Meta, the parent company of social media giants Facebook and Instagram, has introduced a new feature called ‘Link History.’

    Meta’s ‘Link History’ is a feature designed to provide users with a comprehensive record of the websites they visit through Facebook and Instagram. This means that every link clicked while using these platforms will be logged and stored in a personal archive accessible to the user. The intention behind this feature, as Meta claims, is to allow users to revisit and manage the content they engage with on a daily basis more easily.

    This feature, while aiming to enhance user experience, also raises concerns about the extent to which our online activities are monitored and recorded. While Meta emphasises the user-centric benefits of ‘Link History,’ critics argue that it raises red flags concerning privacy. The concern primarily revolves around the vast amount of personal data that Meta already possesses about its users and how this new feature might contribute to a more extensive and detailed user profile.

    In this article, we reached out to some experts who delved into the details of Meta’s ‘Link History’ and explored the implications it holds for user privacy.

    Edited excerpts

    Content creator Akshat Tongia

    While the concept of increased accessibility seems promising, there’s a level of uncertainty surrounding how Meta intends to leverage our data for understanding our online behaviours.

    What stands out is the somewhat intricate process of turning off this feature, suggesting a preference for users to keep it enabled. Additionally, many users may not be aware of these settings, contributing to heightened privacy concerns.

    From a content creator’s perspective, where my digital presence is integral to my work, I appreciate tools that enhance efficiency. However, the ambiguity surrounding the use of this data prompts a thoughtful consideration of striking the right balance between convenience and privacy.

    Newton Consulting India & Newton PR COO Smita Khanna

    Meta’s ‘Link History’ isn’t convenient, it’s an off-site surveillance dragnet. This granular record of our non-Facebook journeys raises not just ethical alarms, but blatant hypocrisy for a company notorious for data stumbles. We deserve an online world where our clicks don’t morph into targeted nightmares. Meta needs to ditch the Big Brother act and grant users control over their digital footprints.

  • Simplified launches revolutionary AI Clips tool for effortless video content creation

    Simplified launches revolutionary AI Clips tool for effortless video content creation

    Mumbai: Simplified, the leading AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation – AI Clips. This groundbreaking tool leverages advanced artificial intelligence to transform long videos into viral, shareable shorts with just one click.  

    AI Clips ushers in a new era of efficiency and creativity for video content creation. Simply upload a video, and AI Clips goes to work automatically curating highlights, creating captions, cropping, and more to output social media-ready clips tailored to your brand. The sophisticated AI technology detects speakers, identifies key moments, and edits videos dynamically like a seasoned pro.

    “We’re thrilled to introduce AI Clips to the world and revolutionise how marketing teams approach video content creation,” said Simplified co-founder Ajay Yadav. “It’s an amazing feat of technology that delivers professional quality at scale, making great video content accessible to all. With AI Clips, we’re democratising viral video creation and enabling anyone to produce shareable shorts that engage audiences, no expertise required.”

    AI Clips delivers unmatched speed, convenience, and quality. Users can turn one long video into over 20 viral shorts in just minutes. The AI curation mimics a personal editing assistant, automatically finding and highlighting engaging moments. Speaker focus keeps presenters centred regardless of movement. And integrated brand settings, captions, cropping, and translations give videos a professional, on-brand edge geared for social platforms.  

    For modern marketing teams and creators overloaded with content needs, AI Clips is a game changer. Now compelling video shorts that stop scrolls and spark shares can be created in a fraction of the time, without the need for advanced skills. AI Clips makes video content creation not just seamless, but downright enjoyable.

  • “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    Mumbai: DRIM Global- India’s 1st & only performance-based influencer marketing startup that offers end-to-end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others.

    The brand has developed practical algorithms that ensure 500+ lakhs monthly results to assist businesses. DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India.

    DRIM has formed alliances with more than 300k social media influencers on YouTube, Instagram, Telegram, Moj, and Twitch in just two years. The brand is building a women’s community where every single woman from any part of India with no experience gets a chance to work and learn at DRIM.

    On DRIM Global setting apart from other influencer marketing startups

    At DRIM Global, we are revolutionizing the influencer backed performance marketing space in India with our innovative and data-driven approach. Our focus is on driving real results (sales, installs, or high-quality traffic) for brands, and we achieve this by leveraging the power of AI and machine learning to identify the best influencers and channels for each campaign.

    One of the things that set us apart from our competitors is our rigorous influencer selection process and easy scalability and optimisation of the influencer marketing campaign. Selection of effective influencers involves analyzing a massive pool of data to identify the best-performing segments and influencers for each campaign. The in built fraud detection system on our platform weeds out influencers with bots and fake followers.

    Additionally, our proprietary technology allows us to track and measure the success of campaigns based on actual results, rather than just vanity metrics such as likes and followers that do not translate into conversions. Our platform makes it possible to scale campaigns seamlessly with no downtime, so that as soon as the system identifies the winning approach, the campaign is scaled and optimized in no time.

    Our recent collaboration with McDonald’s India (South and West) is a testament to the success of our strategy. By working with a diverse range of influencers and using a cost-per-action model, we were able to generate 27,000+ new orders for the brand. Our efforts have been recognized by the industry and we have won accolades for it.

    On explaining the key services provided in your end-to-end management for D2C brands

    We offer a full range of services as part of our end-to-end management for direct-to-consumer companies, beginning with market research and strategy development. We use influencer partnerships to our advantage, produce engaging content, and customize brand positioning. We refine ways for optimal performance in our influencer marketing campaigns, with a particular emphasis on data analytics. For D2C companies, our end-to-end solution fosters brand loyalty and drives sustainable growth by ensuring a consistent brand experience.

    On your platform identifying and collaborating with suitable influencers for specific D2C brands

    For each D2C company, our platform uses a methodical approach to find and work with the best influencers. We begin by gaining a thorough understanding of the target audience, campaign goals, and brand ethos. We carefully examine the audience legitimacy, engagement rates, content quality, and demographics of influencers using cutting-edge AI-driven data. By using this data-driven strategy, we are able to identify influencers whose values are in perfect harmony with the brand, which guarantees sincere interactions that connect with the target market. Our team of Influencer Talent Managers look after relationship-building and individualized outreach with influencers to create genuine partnerships that have a significant positive influence on the brand’s direct-to-consumer (D2C) initiatives.

    On the process or steps involved when a D2C brand partners with your platform for influencer marketing

    The influencer marketing approach that a D2C brand and our platform work together on is broken down into strategic phases. First, we perform a thorough brand study to determine the target audience’s goals and demographics. After that, we create a customized influencer marketing plan that complements the brand image and defines clear goals. Next, influencers are carefully chosen by us using engagement, relevance and performance metrics. A coherent message is ensured through collaborative briefings with the brand as well as all stakeholders. Once the campaign is launched, we constantly monitor the performance and make necessary real-time adjustments. The campaign is scaled as soon as it becomes feasible.

    A thorough performance analysis is provided after the campaign. This methodical strategy guarantees influencer collaborations that have a genuine impact on the D2C brand’s audience, and has proven to increase brand loyalty and revenue.

    On level of customization you offer to ensure influencer campaigns align with a brand’s specific goals and values

    We prioritize high levels of personalization to guarantee that influencer campaigns are aligned with the distinct objectives and core values of the brand. We hold in-depth discussions to fully grasp target demographics, messaging nuances and brand objectives. Every influencer partnership is carefully crafted, taking into account the campaign goals and brand identity.

    Everything is customized, even the tone of voice and content development rules. This is done without losing the influencer’s authentic style, which is what their audience is used to. Influencer relationships are guaranteed to blend in smoothly with the brand’s ethos thanks to this custom strategy, which also maximizes the impact of reaching targeted marketing goals and connecting with the audience.

    On your platform staying updated with changes in social media algorithms and regulations, ensuring effective influencer marketing strategies

    Our platform remains at the forefront of social media dynamics through continuous monitoring and adaptation. We employ dedicated teams for real-time tracking of algorithm changes across platforms. Regular industry updates, participation in conferences, and collaboration with platform specialists keep us informed. Compliance officers stay vigilant about evolving regulations, ensuring campaigns adhere to legal standards. This proactive approach allows us to swiftly adjust strategies, optimizing influencer content for algorithmic shifts and maintaining compliance with changing regulations. Our teams are regularly coached and given training sessions to stay up to date with the latest developments in technology and on social media platforms.

    By keeping our teams agile and well-informed, we ensure our influencer marketing strategies consistently align with the latest social media trends and guidelines.

    On innovations you foresee in the influencer marketing landscape that DRIM Global India is prepared to capitalize on

    The influencer marketing industry in India has witnessed tremendous growth in recent years. With the widespread adoption of social media platforms and the increasing influence of digital media, brands have recognized the power of influencer marketing in reaching their target audiences effectively.

    One of the key trends we foresee – brands will seek a community of micro influencers to empower brand advocacy.  While macro-influencers with large followings have traditionally been sought after by brands, there is a shift towards micro-influencers who have smaller but more engaged and niche audiences. Also, being able to reach out to regional audiences is key.

    Building a connection and long-term collaboration with micro-influencers have the ability to establish a personal connection with their followers, resulting in higher levels of trust and engagement. DRIM relies on its own network of micro influencers who have time and again proven themselves to bring results for brands across varied segments like food tech, financial services, home interiors and even pharmaceuticals.

    DRIM’s emphasis on ROI rather than just vanity metrics aligns with this trend. We believe that compelling and authentic content and measurable results is crucial for impactful influencer marketing campaigns that justifies the brand’s investment into influencer marketing.

    Furthermore, as the influencer marketing industry matures, we expect to see an increasing focus on data-driven strategies and performance measurement. Brands are becoming more deliberate in their approach to influencer marketing now have budgets earmarked specifically towards influencer marketing campaigns.

    Brands are demanding measurable results and return on investment. DRIM’s forte is delivering results on the Cost Per Action basis, by which brands pay only for the results we deliver. We make influencers a reliable performance marketing channel for brands.

    Practical algorithms play a significant role in delivering monthly results and assisting growth marketing efforts for big brands, helping them optimize their influencer marketing initiatives based on data insights.

  • The evolution of social media in retail: Shaping trends, confronting challenges, and future vistas

    The evolution of social media in retail: Shaping trends, confronting challenges, and future vistas

    Mumbai: The integration of social media with retail has reshaped engagement, trends, and future possibilities, ushering in a new era of interactive brand storytelling and immersive exploration. Within this dynamic realm, one significant aspect is the ability of social media to foster authentic connections and relay a brand’s vision to customers in a relatable manner.

    Social media platforms serve as captivating canvases for retailers to intricately weave their brand narratives. Companies are leveraging these platforms to craft immersive content that authentically mirrors their vision, journey, and ethos. Through storytelling, retailers showcase the inspiration behind collections, the creative process, and the personalities that define the brand. This approach transcends mere product promotion, allowing consumers to emotionally connect and identify with the brand’s story on a deeper level.

    Yet, amid these trends, navigating the constantly evolving social media environment presents challenges. Retailers must adapt to evolving algorithms and changing user behaviours while striving for authenticity amidst promotional content saturation.

    Looking ahead, the future of social media in retail holds promise. Augmented reality (AR) and virtual reality (VR) technologies promise immersive shopping experiences, while social commerce integrates e-commerce seamlessly into social platforms. Additionally, data analytics and AI shape personalized shopping, yet ethical considerations around privacy persist.

    Moreover, the evolution of social media hasn’t merely transformed retail; it’s revolutionized the presentation of fashion moods online. Retailers harness social platforms to curate immersive content through storytelling, showcasing inspirations behind collections and personalities shaping the brand.

    The rise of short-form video content, especially on platforms like Instagram Reels and YouTube Shorts, has shifted how fashion is presented. Bite-sized videos offer diverse styles and trend updates, while user-generated content fosters community and authenticity.

    However, challenges abound in fashion content creation. Striking the balance between innovation and authenticity is demanding, and cutting through content oversaturation requires strategic approaches to captivate audiences effectively.

    Looking forward, the prospects for fashion content creation on social media are promising. Embracing innovative trends while maintaining authenticity will be crucial to engaging audiences and shaping the future of fashion storytelling online.

    As the retail sector continues to evolve within the realm of social media, adaptation to emerging trends, overcoming challenges, and embracing innovative technologies will be pivotal in unlocking the full potential of social media’s transformative power in retail.

    The following article is attributed to Prathaa founder Sukanya Bhataacharya.

  • Role of social media in shaping the buying behavior of Gen X and Gen Z

    Role of social media in shaping the buying behavior of Gen X and Gen Z

    Mumbai: In the fast-paced world of today, social media has become an integral part of our daily lives, influencing various aspects, including how we shop. Two generations, in particular, have been significantly impacted by this digital revolution – Generation X (born between 1965 and 1980)  and Generation Z (born between 1997 and 2012). In this essay, we’ll explore the role of social media in shaping the buying behavior of these two distinct generations and understand how platforms like Facebook, Instagram, and Snapchat have transformed the shopping experience.

    Understanding social media’s influence:

    Social media platforms serve as virtual gathering spaces where individuals from different corners of the world connect, share, and engage. For Gen X, who grew up in a world before the digital explosion, the impact of social media is more nuanced compared to the digital-native Gen  Z. However, both generations have embraced these platforms, and their shopping behaviors have evolved accordingly.

    Discovery and awareness:

    Social media serves as a vast marketplace where products and brands are showcased. Gen X  and Gen Z often discover new products through sponsored ads, influencer endorsements, and shared posts. The constant stream of content on platforms like Instagram and Pinterest introduces them to a plethora of choices, influencing their awareness and preferences.

    Influencer culture:

    Influencers, individuals who have gained credibility in specific niches, play a crucial role in shaping purchasing decisions. Gen Z, in particular, gravitates towards influencers who resonate with their values and lifestyle. Authenticity and relatability become key factors in swaying opinions and driving product recommendations.

    User reviews and recommendations:

    Both generations rely on social media for product reviews and recommendations. Whether through Facebook groups, Instagram comments, or dedicated review platforms, the experiences shared by others significantly impact the decision-making process. Gen Z, being digital natives,  tends to trust online reviews and peer opinions more readily.

    Visual appeal and aesthetics:

    The visual nature of platforms like Instagram and Snapchat has a profound impact on buying behavior. Gen Z, in particular, values aesthetics and experiences, often making purchasing decisions based on how visually appealing a product or brand is portrayed on social media.

    Engagement and interaction:

    Social media allows brands to engage directly with their audience. Gen X and Gen Z appreciate personalised interactions, such as responding to comments, hosting live sessions, and running polls. This engagement fosters a sense of connection and loyalty, influencing repeat purchases.

    FOMO (Fear of Missing Out):

    Both generations experience FOMO, and social media amplifies this feeling. Limited-time offers,  flash sales, and exclusive deals shared on platforms create a sense of urgency, prompting quick decisions and purchases.

    Filter bubbles and echo chambers:

    The algorithms used by social media platforms often create filter bubbles, limiting exposure to diverse perspectives. This can result in a narrow view of available products, hindering informed decision-making.

    Privacy concerns:

    The collection of personal data for targeted advertising raises privacy concerns. Both generations need to be aware of how their data is used and take steps to protect their privacy online.

    Impulse buying:

    The constant bombardment of advertisements and promotions can lead to impulse buying. It’s crucial for individuals to develop awareness and make conscious decisions rather than succumbing to the pressure of online trends.

    Conclusion:

    In conclusion, the role of social media in shaping the buying behavior of Gen X and Gen Z is undeniable. These platforms have transformed the way products are discovered, evaluated, and purchased. From influencer culture to user reviews and visual aesthetics, social media plays a multifaceted role in influencing the choices of these two generations. However, it’s essential for individuals to navigate this digital landscape mindfully, considering the potential challenges and making informed decisions that align with their values and preferences. Social media has reshaped the shopping journey, and understanding its impact empowers consumers to make choices that resonate with their unique needs and aspirations.

    The author of this article is Digidarts founder & CEO Siddhartha Vanvani.

  • “National Startup Day 2024 signifies a game-changer for India’s digital journey”: Dot Media Base

    “National Startup Day 2024 signifies a game-changer for India’s digital journey”: Dot Media Base

    Mumbai: Dot Media Base is a one-of-a-kind content-first talent marketing agency in India. Originating as a humble startup during the lockdown in Kanpur, it has blossomed into a thriving ecosystem boasting over 200 creators, 250+ distinctive clients including music labels, OTT platforms, FMCG, Beauty, and Fintech brands., 1000+ digital campaigns, a roster of 30 celebrities, and a dedicated team of 90+ professionals. With  offices in Mumbai and Kanpur, the enterprise has also established an expansive modern production studio spanning 1,800 sq. ft

    Shubham Singhal, Vaibhav Pathak, and Om Singh have nurtured successful IPs like TGB Troop, Dot Talents, Dot Studios, Dot Public Relations, and FinTroop. Their approach includes digital tools, artistic prowess, and innovative ideas to make engaging content and captivating visuals. They’re working towards making a dynamic digital realm that’s not just exhilarating but also addresses creators’ challenges.

    Additionally, India celebrates National Startup Day today. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.

    Indiantelevision.com caught up with the founders Singhal, Pathak and Singh where they gave detailed explanations regarding their agency, also what preparations they are planning  this day and how they are looking forward to curb challenges and many more…

    Edited excerpts

    On the journey since the inception of the agency

    Since the inception of our agency, the journey has been nothing short of a remarkable adventure. Our story began during the challenging times of the lockdown, just before the onset of the COVID-19 pandemic. In the face of the global challenge, we found  an incredible opportunity in the digital space, setting ourselves apart in a crowded industry. Relocating from Kanpur to Mumbai marked the start of our hustle.

    Starting with a team of only 8 members, we have grown rapidly and now boast a team of over 70 dedicated individuals. Throughout our expansion, we have not only created a successful agency, but we have also cultivated a culture that values the well-being and growth of our team. Our commitment goes beyond just professional partnerships – we care for our team members, influencers and collaborators not just professionally but also personally. As we look back at our journey, we realise that it’s not just about reaching milestones and hitting targets, but more importantly, it’s about growing into a community that thrives on mutual support, resilience, and a shared passion for what we do.

    On specific preparations that Dot Media Base is making for Startup Day

    As we gear up for Startup Day on January 16th, Dot Media Base is not just preparing for a single day but sparking a year-long transformation. Our recent preparations involve a shift in how we work. We’re focusing on our team’s passions, letting them choose roles that excite them rather than sticking to predefined positions.

    Our emphasis is on making this year not just about hitting goals but about team unity, collaboration, and continuous learning. Startup Day is not just a celebration but a platform for our team to come together, share success stories, and dive into the startup culture.

    We’ve been restructuring, encouraging active participation, and fostering an environment where every team member plays a vital role. Dot Media Base is not just a company; it’s a joint effort. Startup Day is our way of creating a space for collaboration, connection, and content creation that reflects our dedication to excellence. We are ready for a year of innovation, growth, and shared success!

    On the agency’s active  engage with the startup ecosystem, and benefits derived from such involvement

    We’re deeply plugged into the buzzing startup landscape, actively diving into events that spark knowledge and connections. Our team is out there, attending everything from conferences to meet-ups, soaking in insights and building relationships. These events aren’t just about business; they’re about learning and sharing with industry folks.

    Networking is our game. We’re not just talking about partnerships; we’re talking about creating a community that fosters innovation. We learn from the best. Our commitment extends to mentorship programs, ensuring our team grows alongside industry leaders.

    Every event is a goldmine of insights, not just from our peers but from everyone in the game. We, as founders, make sure our team is always hungry for learning, active in the networking game. It’s not just about growing in our bubble; it’s about making friends and allies in every corner. We’re always ready, always excited, seeking new connections and opportunities for collective success.

    On any collaborations with other startups that you find particularly impactful

    At Dot Media, collaboration isn’t just about transactions; it’s about shared values and mutual growth. Our partnership with WeDo Marketing, initiated when both our ventures were budding a few years ago, is a testament to this philosophy. We value collaborations that transcend the business realm and foster genuine friendships.

    WeDo Marketing, specialising in impactful brand work, especially in fashion, lifestyle, and FMCG, has played a pivotal role in our journey. They’ve pushed us to excel in influencer management and campaign ideas, sparking innovation.

    For us, collaboration is not merely about achieving success individually; it’s about lifting each other to new heights. Rooted in mutual respect, our partnership extends beyond professional deals to create an environment where collective growth thrives. This belief defines our approach to collaborations—a commitment to journeys that are not bound by limits but driven by shared aspirations and limitless possibilities.

    On challenges that India need to overcome in the startup ecosystem

    National Startup Day 2024 signifies a game-changer for India’s digital journey. Amidst the startup boom, a critical challenge revolves around job creation. While startups are vital for innovation, connecting them with individuals lacking educational access poses a hurdle. To truly thrive as the world’s largest startup ecosystem, we must address this literacy gap, ensuring everyone has a fair shot.

    It’s not just about the numbers; it’s about empowering our workforce. As we pioneer the global startup scenario, the focus is on inclusivity and skill-building. We’re not just growing startups; we’re nurturing talents ready for the dynamic global stage. Our vision is a transformed India, where every aspiring mind, irrespective of background, contributes uniquely. In this digital evolution, let’s not just make history; let’s make opportunities, crafting a nation known not only for startup success but for offering meaningful work to every dreamer ready to shape their collective future. Our commitment is unwavering – driving a transformation that leaves no one behind.

    On the long-term vision and mission of Dot Media Base, and its evolution since the company’s founding

    At Dot Media Base, our big picture is about being the all-in-one destination for everything in the market. We’re dreaming of a place where we handle it all – from talent management to  brand collaborations to creating blockbuster content and bringing to the bigger screen. Picture this: a hub where brands and creators find all their solutions under one roof, whether it’s casting stars or executing killer marketing strategies. We want to cover all the bases, working with creators and brands across the spectrum.

    Since day one, our journey has been a ride of change and growth. It’s not just about running a company; it’s about growing as a tight-knit team. Our mission? To create that one campaign that shakes up how people see marketing, breaking the norm. We’re on a mission to build a creative space where ideas flow, campaigns connect, and success knows no limits. Together, we’re not just evolving; we’re setting new standards, making waves, and turning our vision into a reality. That’s the Dot Media Base journey – where every step is a leap toward something bigger and bolder.

  • Influencer ethics and transparency: A look at industry standards and best practices

    Influencer ethics and transparency: A look at industry standards and best practices

    Mumbai: There is no doubt that the trend of Influencer Marketing has skyrocketed, with social media feeds bombarded with influencer and business collaborations. While this concept is certainly not a new one, over the recent years, the immense popularity of this new age community termed ‘Influencers’ has been a game changer in the marketing landscape. This dynamic industry which was previously valued at $16.4 billion, continues to grow further with a whopping revenue forecast of $143.10 billion in 2030.    

    Emerging as the most preferred business strategy to do both- forge ephemeral connections with customers and boost sales, Influencer Marketing has left no stone unturned. Nevertheless, it’s pivotal to delve into the ascent of it, since this gigantic community is responsibly becoming the direct communication between brands and audience. Thus, a comprehensive system that has specific guidelines and ethical practices for both influencers and businesses, can go a long way in fostering a transparent community.

    Choosing the Right Brands

    Influencer-Brand partnerships from the onset itself, need to go beyond the realms of monetary considerations. Diligent efforts need to be made by both brands and influencers to cultivate a relationship that prioritises positive collaborations and respectful communication, in order to showcase the audiences an absolute genuinity and authenticity. Chasing money can never bring any good, which is why Influencers need to meticulously select and partner only with brands that share similar values, since their community relies on their words and recommendations before making purchases.

    Open Communication from Both Ends

    Influencer Marketing clutches onto the trust between brands, influencers and their followers. In order to preserve and cultivate this trust, it’s essential for them to establish a transparent and open communication channel that clearly outlines the expectations and objectives of both parties. Transparency is an indispensable asset when it comes to fostering relationships between brands and influencers, as it is the lifeforce sustaining trust and credibility as well as instrumental in averting customer confusion and misinterpretations.

    Learning where to Stop

    It’s no secret that there is a limit to everything in life and going beyond that boundary only brings forth repercussions and complexities, which is applicable even for Influencer Marketing. The world of Influencer marketing is characterised by the bond that influencers share with the audience, which is why it’s crucial for Influencers to remember that their popularity is solely based on the support and love of their audience, which they have achieved by being authentic and real. Thus, it’s vital for Influencers to set limits in Influencer-Brand collaborations and never traverse through that murky boundary.

    Relatable Integration Instead of Ads

    The key element that has made Influencer marketing a reliable source of information over traditional advertising is its seamless ability to integrate within the content, making it all the more relevant and manifold its impact. Instead of just running after quantity over quality, Influencers need to advocate for genuine integration of products or services into the content, showcasing to the audience that it is more than merely promotional advertising. For instance, Dunkin Donuts collaboration with Charlie Damelio has been a superhit because long before Charlie’s fame, she had always advocated Dunkin, making the recent partnership more relatable and genuine.    

    Educating the Audience  

    Influencers possess the ability to sway the purchasing decisions of their followers, generating noteworthy traffic and sales for the brand. However, as an Influencer it is your ethical responsibility to not misuse the trust and power that your audience has bestowed you with, instead, be real and educate your audience about the why, basically why they should invest in a particular product or service. Influencer Marketing isn’t merely about promoting products, but in reality, it’s also about delivering valuable information through content that is informative.

    Being Responsible and Owning up

    Beyond fostering aspirational lifestyles, it is significant for Influencers to discuss the accountability of the content that they have shared. In certain cases, some endorsements can raise audience distrust and scepticism, which is why it’s crucial for Influencers to mitigate such concerns and ambiguity by clearly stating the nature of such endorsements. Given that more than half of the world’s population religiously follows Influencer recommendations, it is the moral responsibility of Influencers to take accountability for their mistakes and address any issues or controversies.

    Final Thoughts

    There is an absolute certainty that Influencer Marketing needs to be marked and shaped by ethical and transparent practices to cultivate an authentic relationship between brands and Influencers. With a strong grasp on the foundation of their journey, Influencers need to prioritise choosing the right brands, creating open communication channels, crafting content that is educational as well as peppered with sparks of creativity and most importantly imposing restrictions with something that doesn’t align with their individuality.

    The author of this article is by Dot Media CEO & co-founder Shubham Singhal.

  • How influencing & content creation is changing the lives of people

    How influencing & content creation is changing the lives of people

    Mumbai: The power influencing and content creation is having in people’s lives today through digital interaction and communication has undergone a profound transformation. At the forefront of this evolution is the dynamic duo of influencing and content creation, reshaping the way people perceive themselves and the world around them. From social media platforms to streaming services, individuals are not just consumers but active participants in the creation of content, leading to a paradigm shift in the way lives are lived.

    One of the most noticeable impacts of influencing and content creation is the democratization of fame. In the past, the path to stardom was often limited to traditional media channels, where a select few had the opportunity to showcase their talents. However, with the rise of platforms like Instagram, YouTube, and TikTok, anyone with a smartphone and an internet connection can become a content creator. This newfound accessibility has allowed individuals from diverse backgrounds to share their stories, talents, and perspectives, challenging the conventional norms of fame.

    Moreover, influencing has emerged as a powerful tool for social change. Influencers, with their vast followings, have the ability to shape opinions and attitudes on a global scale. Whether advocating for environmental sustainability, mental health awareness, or social justice issues, influencers can use their platforms to amplify important messages. This has given rise to a new breed of advocates who leverage their popularity not only for personal gain but also to make a positive impact on society.

    The impact of content creation extends beyond fame and societal change, it also plays a significant role in personal development. Many individuals have found a sense of purpose and fulfilment through creating content that resonates with others. Whether it’s sharing personal experiences, providing educational content, or showcasing artistic talents, the act of creation can be an empowering experience. The feedback and engagement from a supportive online community can boost self esteem and encourage individuals to explore and express their unique identities.

    However, the rise of influencing and content creation has not been without its challenges. The quest for likes, followers, and viral success has led to concerns about the impact on mental health. The constant comparison with others, the pressure to curate a perfect online persona, and the fear of judgment can take a toll on an  individuals wellbeing. It is crucial to strike a balance between online and offline life, recognizing that the curated content shared online is just a snapshot of reality.

    In addition to mental health concerns, the monetization of influence has sparked discussions about authenticity and transparency. As influencers collaborate with brands and promote products, there is a growing need for disclosure and ethical practices. Audiences are becoming more discerning, seeking genuine connections with influencers who align with their values. This shift is pushing influencers to be more transparent about sponsored content and endorsements, fostering a healthier and more trustworthy online environment.

    As influencing and content creation continues to evolve, it is essential to recognize its multifaceted impact on individuals and society. The power to influence and content creation is like a double edged sword, capable of both empowering and challenging the existing social issues. As we navigate this digital era, it becomes essential to foster a culture of responsible content creation, where authenticity, transparency, and wellbeing take precedence over trends.

    In conclusion, influencing and content creation have ushered in a new era where individuals have the ability to shape their narratives and connect with a global audience. The democratization of fame, the potential for societal impact, and the personal development opportunities highlight the transformative power of these digital phenomena. However, it is crucial to address the challenges associated with mental health and authenticity to ensure that the positive impact of influencing and content creation continues to enrich lives in a meaningful way.

    The author of this article is  Animeta creator Kajal Choudhary.