ITV

Category: Social Media

  • Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Mumbai: In a bid to amplify discussions and celebrate the cricket frenzy, Meta has embarked on a collaborative journey with over 250 content creators, uniting voices on Threads during the ongoing tournament. According to the 2024 GenZ Trend Talk report reveals a staggering statistic: over 90 percent of teens proudly identify themselves as part of a fandom, with cricket emerging as a primary passion. This fervor was unmistakably palpable during the ICC Men’s Cricket World Cup 2023, which garnered a staggering 16.9 billion views on ICC’s platforms on Meta, a trend that continues to resonate today.

    Some of these accounts include:

    Teams – Chennai Super Kings, Mumbai Indians and Royal Challengers Bengaluru.

    Experts – ex cricketer Akash Chopra, sports presenter Ridhima Pathak and analyst Mufaddal Vohra.

    Creators – Naveen Singh aka bihariladka, Shreyas Mendiratta and Deepika Venkatachalam aka deepika_v__

    “The current cricket fever is all about intense rivalries, passionate involvement and strong fan following. With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India. We’re thankful to our partners like Star Sports as well, to join in this journey,” said Meta, India director, Content and Community Partnerships Paras Sharma.

    Meta has teamed up with Star Sports, as was done during the ICC Men’s Cricket World Cup 2023, to create engaging experiences for fans throughout the tournament. This is being achieved through regular interventions at various touchpoints, stated the company.

    ‘Ask Star’ – During a live match, fans can submit their questions to the commentary team at Star Sports on Threads, who will then select some of them to answer.

    ‘Ajab Gajab T20 Challenge’ – Star Sports developed a one-of-a-kind concept where former cricketers and a group of content creators played a game of box cricket before the start of the tournament. The participants included cricketers such as Harbhajan Singh, Irfaan Pathan, and Steve Smith, as well as content creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This event was broadcasted on Star Sports and also available on reels for fans to watch.

    ‘Shor Squad’ – A group of selected creators will have the opportunity to have their reels broadcasted live during the matches.

    “At Star Sports, our mission is to enhance the cricketing experience for fans across every platform. We are thrilled to bring the cricket extravaganza to life through our Creator Network program, joining hands with top creators and influencers to deliver an immersive experience by dialing up fan engagement, with initiatives like ‘Ask Star’ (Give fans a chance to ask questions to their favorite cricketing expert), ‘Dream Job’ (A chance to become an anchor on Star Sports) and the ‘Ajab Gajab T20 Challenge’ (A mixed team match between cricketing heroes & fans). Together with Meta, we’re redefining fan engagement and are committed to creating unforgettable money can’t buy experiences for every cricket enthusiast, uniting fans in the spirit of the game,” said Star Sports marketing head Vikram Passi.

    In addition to partnerships with broadcasting giants, Meta has also forged alliances with cricketing powerhouses like Mumbai Indians and Kolkata Knight Riders. Through collaborative efforts such as creator days, content creators were given the unparalleled opportunity to interact and collaborate with teams and players, further enriching the fan experience.

  • Dhoni riding on eCycle video goes viral

    Dhoni riding on eCycle video goes viral

    Mumbai: Cricket legend Mahendra Singh Dhoni has caught fans’ eyes again with his latest ride: An e-cycle. From tractors to bikes, Dhoni’s changing wheels keep us intrigued—or rather, pedalling.

    The internet is buzzing about a video from famous photographer Viral Bhayani, showing Thala riding an electric bicycle. In just one day, the video got one million plus views, sparking lots of talk on social media. Now, Instagram is filled with clips of Mahi on his new e-cycle, and fans are curious to learn more about his new trendy ride.

    This unexpected transition from horsepower to pedal power has ignited a frenzy of curiosity among fans and media alike. The electric cycle has been identified as Doodle V3, a foldable e-cycle, that has a top speed of 25 kmph and is made in India.

    In an era where sustainability holds increasing importance, Dhoni’s embrace of eco-friendly transportation sends a powerful message. With celebrities endorsing e-cycles, this emerging trend not only reflects a shift towards environmentally conscious choices but also serves as a positive reminder for promoting greener alternatives.

  • ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    ShareChat appoints Kartik Patiar as the new national head of Online, Media & Entertainment Vertical

    Mumbai: ShareChat (Mohalla Tech Pvt. Ltd.), India’s largest homegrown social media company announced the appointment of Kartik Patiar as the senior director leading the Online and Media & Entertainment verticals nationally for ShareChat and Moj. In his new role, Kartik will be a part of ShareChat’s business team.

    With a diverse experience of over 16 years across multiple sectors and industries, Kartik was previously responsible for driving the Revenue Charter at Disney+ Hotstar, as Director for LCS Sales. He has been associated with e-commerce, e-classified and food-tech industry with likes of Flipkart, OLX and Swiggy respectively, where he straddled between Business, Growth and Marketing roles. Additionally, his previous stints also include – Lenovo, Asia Pacific where he led Marketing strategy for the Asia Pacific region and has also worked with the FMCG major Mondelez in the early part of his career. He is very passionate about the Consumer Tech and Internet commerce ecosystem in India.

    Commenting on Kartik’s appointment, ShareChat and Moj, chief business officer Gaurav Jain said, “Kartik has spent over a decade working in sales and marketing. His strong understanding of the industry dynamics and customer sentiment will be an invaluable experience for us at ShareChat. His incredible insights will help us further empower the Business team at India’ largest homegrown social media company and we look forward to together crafting an outstanding social experience for all our partners.”

    Talking about his new role at ShareChat, Patiar said, “I am very excited to embark on this new journey with ShareChat and it is indeed a privilege to be working with some of the most talented and incredible individuals and teams. I am looking forward to contributing to the company’s strong foundations and maximizing our business efforts. I aim to positively impact our sales efforts, client relationships and new growth opportunities for the business.” 

  • “At SociallKnot, we understand that every client is unique, with distinct needs and goals”: Shweta Tanwar Mukherjee

    “At SociallKnot, we understand that every client is unique, with distinct needs and goals”: Shweta Tanwar Mukherjee

    Mumbai: Engaging content is essential for capturing and retaining audience attention. SociallKnot crafts interactive content strategies that resonate with the target demographic, driving meaningful interactions and conversations.

    The agency specializes in offering a wide range of services customized to meet each client’s unique vision and goals.

    In today’s fragmented media landscape, maintaining consistent messaging across various channels is paramount. By synchronizing efforts across social media, traditional media, and other touchpoints, the agency ensures a unified brand experience that resonates with consumers wherever they may be.

    Indiantelevision.com reached out to SociallKnot’s partner/head – social media, content & PR Shweta Tanwar Mukherjee, where she briefed upon the agency’s roles in creating strategies for content and more…

    Edited excerpts

    On SociallKnot setting apart from other agencies in the industry

    At SociallKnot, we pride ourselves on being an Integrated Marketing & Social Media Agency based in Gurgaon. What sets us apart is our relentless dedication to tying together the challenges hindering your business growth and crafting the perfect knot of Experiential Marketing, Content, and Strategy. Our mission is to deliver top-tier marketing solutions to businesses of any size, organisation, or cause. We specialise in providing timely and scalable solutions for your marketing challenges, enhancing your brand value along the way.

    On SociallKnot’s approach to integrated marketing and social media strategies helping businesses overcome their growth challenges

    Our approach at SociallKnot towards integrated marketing and social media strategies is rooted in understanding and addressing the unique growth challenges faced by businesses. We combine creative experiential marketing solutions, concept-based events, and pragmatic Go-To-Market strategies to empower brands to reach their full potential.

    On some examples of successful experiential marketing campaigns or events that SociallKnot has executed in the past

    Ans. Over the years, SociallKnot has executed numerous successful experiential marketing campaigns and events. From immersive brand experiences to engaging activations, we’ve helped our clients leave a lasting impact on their target audience. Our focus remains on creating memorable experiences that resonate with consumers and drive brand affinity.

    On SociallKnot ensuring that its marketing solutions are tailored to the specific needs and goals of each client

    Ans. At SociallKnot, we understand that every client is unique, with distinct needs and goals. That’s why we ensure that our marketing solutions are tailored precisely to meet those specific requirements. We take the time to thoroughly understand your business objectives, target audience, and market dynamics, allowing us to develop customized strategies that deliver tangible results.

    On SociallKnot aiming to boost brand visibility and integrity for its clients, and what metrics do you use to measure success

    Our primary goal at SociallKnot is to boost brand visibility and integrity for our clients through innovative marketing strategies. We achieve this by developing insightful, creative, and unique ideas that effectively convey your brand message. Additionally, we curate quality content that resonates with your audience and adopts your brand voice, ensuring consistency across all channels. To measure success, we utilize a range of metrics, including brand awareness, engagement rates, lead generation, and ultimately, ROI.

    Last one, we will also work very diligently on receiving feedback from the clients from our target audience when we do an event so we understand if we are doing it in a particular market or an area we do you know do a little bit in terms of research R & D and generate some data through sampling and all okay how was the event received by the audience if it’s an activity in some specific area so we do a post activity survey kind of a thing you know to understand what surveys they do to gather feedback on R&D efforts and digital feedback forms. Our focus is not solely on social media metrics like leads and engagement, but also on on-ground activities. We use feedback to enhance our learnings.

  • Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Mumbai: Yuvaa, India’s beloved Gen Z impact, research, and media organisation, launched its women’s day initiative – ‘Sisterhood’ with an exclusive, invite-only slumber party.

    The event brought women from all walks of life together under one roof to celebrate womanhood and honour each other’s journeys. The night kicked off with a panel discussion about what women desire in their personal and professional lives. The panel, curated in collaboration with Max Life Insurance, used the brand’s latest IPQ (India Protection Quotient) 6.0 study to underline the importance of financial awareness and planning. Featuring a stellar lineup of Neha Dhupia, Faye D’Souza, Anshula Kapoor, and Aastha Shah, the conversation highlighted the importance of the awareness surrounding financial security. “There are difficult decisions that are emotionally taxing, but they shouldn’t be financially taxing as well. Which means you need to have enough money to quit that job, to walk out of that relationship if you need to, to do whatever it is you need to do,” Faye D’Souza said while sharing her thoughts on how important it is for women to be financially independent and secure. “It’s important to have your financial independence. It doesn’t have to be a lot of money, and you don’t have to reach a certain amount of zeros in your bank account as long as you know your money is yours,” actor Neha Dhupia added on the same topic. The discussion utilized information from Yuvaa’s latest insights report ‘That’s What Sis Said’ – an understanding of women’s preferences, desires, and aspirations from brands that cater to them, from their workplace and from their friendships and relationships.

    Speaking of the association with Yuvaa, Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life remains steadfast in its commitment to trust and recognizes the vital role of financial planning in securing India’s future. The sixth edition of our marquee study, India Protection Quotient (IPQ), emphasizes the critical need for financial empowerment across diverse sections, particularly among women. As part of our focus on developing integrated marketing plans that resonate with Gen Z and Millennials, partnering with Yuvaa for International Women’s Day was a strategic decision. Yuvaa’s ability to connect with younger audiences perfectly aligns with our brand ethos and goals. As advocates for financial empowerment, we were particularly drawn to Yuvaa’s ability to connect with young women. The Sisterhood Slumber Party’s focus on Gen Z women influencers presented a unique opportunity to raise financial awareness amongst this growing demographic. Through partnerships like this, we aim to enable diverse communities with the knowledge and tools they need to take control of their financial futures, making informed decisions that pave the way for long-term security and success.”

    Yuvaa head of creative strategy Anusha Shetty also expressed her thoughts on the event, saying, “Sisterhood is the cornerstone of every woman’s journey, both personally and professionally. Through Sisterhood, we aim to create a space where women uplift and support each other, fostering a sense of belongingness. Personally, Sisterhood has been instrumental in my own growth and development, reminding me of the strength that lies in solidarity and sisterhood. At Yuvaa, we’ve championed women-centric initiatives, from our mindful hiring practices to projects like ‘You Grow Girl’ with Navya Nanda and now the ‘UnstreeOtype’ podcast. These endeavours are a testament to our commitment to amplifying young women’s voices and reshaping societal narratives. Sisterhood is not just a concept but a lived experience that drives positive change and celebrates the diversity and resilience of women everywhere.”

    Another highlight of the night was when the legendary thespian Ratna Pathak Shah took the stage for a deeply insightful Ask Me Anything (AMA) session with the audience. Known for her work in Sarabhai vs. Sarabhai, Kapoor & Sons, Dhak Dhak, and more, Ratna Pathak Shah charmed the audience with her wisdom and warm energy. She said – “Stree dhan should be stree dhan – it doesn’t matter if it’s given by your parents or you earn it for yourself. Financial independence is a must.”

    Yuvaa also gave the audience a sneak peek into their upcoming podcast – ‘UnstreeOtype.’ A special collaboration between Yuvaa and Amazon Music, the podcast aims to shatter age-old stereotypes that society imposes on women. Featuring an impressive lineup of guests like Uorfi Javed, Richa Chadha, Rasika Dugal, Trinetra Haldar Gummaraju, Barkha Singh, and Suchitra Pillai among others, the podcast will stream exclusively on Amazon Music starting 12 March. Later, Uorfi Javed herself took the stage for a spirited fireside chat moderated by popular Instagram creator Saumya Sahni. The conversation dove into her life, choices, and media image while also talking about her newly launched podcast ‘Uncancellable.’ She spoke about finding inspiration in the women she encounters every day. “I find inspiration every day, in everyone I meet. Today I have come here and met these beautiful women – I feel inspired by them,” she said.

    The event also had an interactive quiz that tested the audience’s ‘financial wisdom’ hosted by popular Instagram creator Vanika Sangtani, titled ‘Wo-money-a.’ Furthermore, domestic worker turned comedian, and internet sensation, Deepika Mhatre performed a vibrant stand-up comedy set that had the audience in splits. Krittika Kannojia, a Dalit, queer creator, and an alumnus of Yuvaa Pride Class – a celebration of young, queer voices – announced the 2024 edition of Yuvaa Pride Class. Finally, the night was capped off by an energetic performance by the Konkan Kanya Band.

    In the past, Yuvaa has been in the news for its work around gender sensitivity and empowerment. In 2023, the company traveled across the country with Navya Nanda on its roadshow titled ‘You Grow Girl’ in partnership with L’Oréal – aimed at spreading awareness about street harassment. The launch of Sisterhood is yet another resounding victory for Yuvaa – one that is bound to change the way we celebrate everything about women.

  • Unleashing the power of influencer marketing

    Unleashing the power of influencer marketing

    Mumbai: In recent years, the burgeoning influencer industry has revolutionised the way brands engage influencers to promote their products or services. Nevertheless, amidst the ever-evolving marketing technology landscape, cultivating authentic connections with consumers has posed a significant challenge for retailers. Savvy organisations have transitioned to these tactics to reach their intended demographics, resulting in expanded brand outreach, increased relevance, enhanced credibility, and overall sales growth.

    With the surge in digital consumption worldwide and the expansion of social media, establishing a commanding online presence has become imperative for brands. The last few years have seen how adoption of new marketing and advertising methods has become critical. Consequently, influencers have now become an integral component of brand marketing strategies. The Influencer Marketing Benchmark Report 2023 states that the global influencer marketing market has doubled since 2019, reaching an unprecedented $21.1 billion.

    Traditionally, Instagram has served as the primary platform for influencer marketing. However, as the landscape continues to evolve, brands are diversifying their marketing endeavors. YouTube, Instagram, Twitter, Snapchat, LinkedIn, and others are gaining prominence as platforms to connect with audiences. This underscores the necessity for brands to have an in-depth understanding of the unique platforms and the diverse audiences they attract to cultivate lasting loyalty.

    The Influencer Marketing Benchmark Report 2023

    It is now indisputable that social media influencers have become an indispensable facet of digital marketing. Brands of all sizes across the industries, require a robust presence on social media, a goal readily attainable with the aid of influencers. The surging consumption of content on social media has further underscored the significance of influencer marketing.

    Initially, brands primarily sought influencer collaboration to boost sales, and while this remains a central objective, there are numerous other valuable contributions that influencers can make. Contrary to popular belief, influencer marketing has transcended being solely about partnering with influencers boasting high follower counts. This strategy has evolved into a multifaceted approach, where the effectiveness of the campaign hinges on various elements.

    When discussing the platforms favored by influencers, there are many options, but the one that stands out the most is Instagram. Over an extended period, Instagram has held the top spot as the go-to platform for influencer marketing. However, as the marketing landscape continues to evolve, brands are exploring diverse avenues to enhance their strategies. Platforms such as YouTube, Twitter, Snapchat, LinkedIn, and others are swiftly gaining prominence as channels to connect with their desired audiences. This transition underscores the significance of brands gaining in-depth insights into the distinctive attributes of each platform and the particular demographics they attract, all of which are crucial for cultivating brand loyalty.

    In 2023, the influencer industry’s growth prompted ASCI to introduce sector-specific guidelines for health, fitness, medical, and finance influencers. These guidelines require influencers to use disclosure labels for transparency in advertising, reflecting the industry’s increased credibility. Medical, health, fitness, and finance experts are also encouraged to disclose their qualifications when providing advice, endorsing products, or making health-related claims, given their potential impact on consumers. The Department of Consumer Affairs will closely monitor compliance, with violations subject to penalties under the Consumer Protection Act of 2019 and other legal requirements.

    From choosing the most suitable social media influencers to executing strategies proficiently, every aspect plays a pivotal role in the domain of influencer marketing. This field has grown more complex due to shifts in audience behaviour, transformations in influencer approaches, and the evolution of content planning and presentation. It’s crucial to explore why brands require social media influencers and the potential methods by which they can elevate brand recognition and visibility. Below, we outline the ways brands are expanding their reach to engage with their target audience and thereby amplify their brand equity.

    ●   Influencers Understand Their Audience: Whether they are Instagram influencers or prominent figures on Facebook, what sets them apart is their deep understanding of their audience’s preferences. This valuable insight grants brands a unique advantage in connecting with their consumer base. Influencers are adept at crafting content that resonates with their followers, establishing themselves as powerful social media figures. Brands can harness this expertise to effectively convey their messages to their target audience.

    ●   Mastering the Art of Storytelling and Conversation: Influencers possess the skill to employ storytelling in their content, weaving compelling narratives around brand products. This approach is far less intrusive and more personal than traditional advertising methods, allowing influencers to create relatable stories. Moreover, influencers can initiate conversations about the brand through diverse content strategies, which can prove to be advantageous in multiple ways.  

    ●   Exploring New Audience Avenues: On occasion, influencer campaigns gain unexpected momentum, attracting an audience that may not have been the primary target. Influencers have diverse follower bases, and collaborating with them can significantly expand your audience reach.

    ●   Harnessing the Rewards of Sustained Collaborations: Establishing consistent partnerships strengthens the bond between the influencer and the brand, fostering increased consumer trust and substantial advantages. This synergy translates into more effective marketing endeavors. Brands excel in cultivating long-term partnerships when they have a firm grasp of their targeted consumer preferences, allowing them to tailor their strategies accordingly.

    ●   Enhancing Brand Credibility: Many brands are setting their sights on millennials and Gen Z due to their considerable purchasing power. Given that these generations are primarily active on social media, collaborating with social media influencers has become imperative. Traditional advertising often falls short in terms of credibility and authenticity when connecting with these cohorts. Brand influencers, on the other hand, can instill a stronger sense of credibility as their audience places trust in what they share on their social media platforms. Their capability to engage in meaningful dialogues injects depth and authenticity into brand communications.

    ●   Shaping Brand Identity and Perception: Each brand possesses its unique identity, and influencers play a pivotal role in conveying this identity to the audience. Moreover, brands can strategically partner with influencers to mold brand perception. Through creative and engaging content strategies, influencers can render a brand more appealing. From expanding the target audience to making the brand more relatable, social media influencers have the potential to bring about various positive transformations.

    ●   Driving Sales: Effective influencer campaigns possess the power to boost sales significantly, elevate conversion rates, and achieve the desired return on investment (ROI). Furthermore, the utilization of analytical tools aids in the assessment of the impact of influencer collaborations. Furthermore, monitoring engagement, conversion, and reach metrics provides insights to refine influencer strategies.

    In conclusion, the collaboration between brands and influencers has become a game-changer in the world of marketing. It offers a dynamic and authentic way for brands, across the industries to connect with their consumers. Utilizing the narrative prowess of influencers, precise targeting, and a dedication to authenticity, brands can cultivate enduring relationships with their audiences in an age where authentic connections hold more value than ever before.

    The author of this article is Cantabil Retail India Ltd. director Deepak Bansal.

  • UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket

    UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket

    Mumbai: In a groundbreaking collaboration aimed at addressing the negativity faced by women athletes on social media, the Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’s digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels.

    The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large. A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 per cent of it was targeted towards women.

    The problem is no less rampant for India’s women athletes. Former cricketer Mithila Raj, two-time Olympic medalist PV Sindhu, hockey player Vandana Kataria and even the Indian women’s cricket team have faced trolling repeatedly and voiced their opposition on social media. Against this backdrop, UP Warriorz is acting for change and turning online spaces of harassment and abuse into places of support for these achievers.

    The first edition of Trash Talk Cleanup Podcast showcases candid, heartwarming conversations between Navya and UP Warriorz cricketers Vrinda Dinesh, Gouher Sultana, and Poonam Khemnar. Strategically launched around the Women’s Premier League, the initiative addresses the issue of online trolling faced by women cricketers and encourages individuals to respond to trolls with special dustbin gifs, symbolizing the disposal of negative comments. While there’s a long way to go, the social media team of UP Warriorz has already activated these GIFs and dustbin emojis through comments and reactive social listening, resulting in a visible reduction in trolling from the start of the season on 24 February till date.

    Expressing her thoughts on the collaboration, Capri Sports director  Jinisha Sharma said, “This Women’s Day, we champion every sportswoman across the nation to rise above the noise, to focus on their true passion and excellence on the field.”

    Interactive Avenues senior creative director Eshwari Pandit added, “Women often bear the brunt of cyberbullying, ranging from comments on their appearance to criticism of their professional choices. This online negativity not only impacts the mental well-being of players, but also tarnishes the spirit of the game. Through #TrashTalkCleanUp, we aspire to shed light on this critical issue and advocate for respect and positivity towards women athletes.”

  • Safeguarding your content in 2024: Best ways to share videos privately

    Safeguarding your content in 2024: Best ways to share videos privately

    Mumbai: In the digital age, video content is being produced and shared online at an unprecedented rate. However, with the convenience of being able to instantly share videos comes significant risks of content theft, privacy breaches, and unauthorised distribution. As a content creator or business owner, it is critical that you safeguard your video assets and share them privately to retain control.

    The Rising Threats to Video Content Security

    Video piracy and content theft have seen a major rise in recent years. According to statistics, Illegal streaming services are responsible for over 80% of global online piracy. This rampant piracy stems from the ease of capturing, downloading and distributing digital content online. Social platforms further aid in exponentially spreading pirated videos.

    Without safety measures, confidential videos can easily get leaked and go viral with just a few clicks. Any video online is vulnerable, be it — private video calls, corporate training videos, educational lectures, media & entertainment, etc. Even live streams get illegally recorded and redistributed. It was found every year, 70,000 jobs are forfeited in the United States as a result of music piracy.

    Impacts of Unsafe Video Sharing

    Sharing videos without consent or safety measures in place puts content at risk and causes long-lasting damage. Some key repercussions include:

    Financial Loss: Video piracy results in huge revenue losses for creators who are unable to monetise their content. Educational content platforms also lose significantly due to students widely sharing subscription-based video assets illegally.

    Reputational Damage: When confidential business presentations, strategy videos, or private conversations get leaked, it causes severe reputational damage and loss of trust. Videos altered unethically further hurt brand image.

    Security & Privacy Risks: Piracy websites are infamous for malware and increasing users’ vulnerability to cyber attacks by extracting personal data. Leaked private videos also cause privacy infringement and trauma. 77% of global internet users express concern regarding the theft of their personal information.

    Legal Consequences: Downloading and distributing copyrighted videos is illegal. Users engaging in video piracy can face legal charges, fines or even imprisonment under laws like the Cinematograph Act, of 1952, and the Copyright Act, of 1957. Organisations also risk facing lawsuits.

    Choosing Secure Platforms for Private Video Sharing

    To mitigate such threats, safeguarding video content is no longer optional but imperative in today’s time. Simply avoiding online sharing is not viable for most creators and enterprises in the digital marketplace. The key is choosing secure and rights-protected platforms tailored specifically for video.

    Here are the top features to look for in video privacy platforms:

    Top-Grade Encryption

    Encryption secures videos throughout their journey – upload, storage, streaming and playback. It works by scrambling content such that only authorised parties can decrypt it. Modern ciphers like AES-256, and RSA 2048+ are essential for robust protection.

    Access Restrictions

    Features like password protection, expiring video links, IP restrictions, and domain locking allow granular control over who views videos. Multi-layered authentication adds further checks before granting access. Access logs provide transparency.

    Dynamic Watermarking

    Unique user-specific watermarks overlayed in real-time act as visual copyright protection preventing illegal downloads. Watermarks also help identify sources in case of leaks.

    DRM (Digital Rights Management)

    DRM controls copying, downloading and redistribution via platform locking, digital encryption and access policies tailored per video. Multi-DRM adds security across devices like mobiles, laptops, and smart TVs.

    Video Analytics

    Tools that track video performance metrics are table stakes. Advanced platforms provide user behaviour analytics like repeat views, suspicious embedding sites, etc. to monitor potential threats and block activities proactively.

    Compliance Standards

    Choose GDPR and SOC2-compliant platforms that adhere to global data protection laws and undergo independent audits annually to ensure responsible data practices.

    Responsible Disclosure

    Look for responsible disclosure policies that mandate timely reporting of vulnerabilities to customers to maintain transparency and trust.

    The specific type of video privacy platform you choose further depends on the use case – private sharing, enterprise video distribution or content monetisation. But data security, user privacy and video control are paramount irrespective.

    Practical Tips for Safer Video Creation

    When creating videos, it’s crucial to employ cautious practices to minimise piracy risks. Start by avoiding metadata exposure, which can be achieved by disabling metadata capture in camera settings or using secured apps on mobile devices. Additionally, employing unique video tracking codes helps in identifying unauthorised redistributors. To further protect your content, consider watermarking original masters with ownership details to deter alteration. Limiting access through unlisted videos with expiration dates and strong passcodes adds an extra layer of security.

    Furthermore, securing devices with firewalls, VPNs, and antivirus software is essential to prevent malware attacks. Educating recipients about the importance of privacy and securing collaboration, along with publishing only rights-protected original content, ensures a proactive approach against piracy.

    Overcoming Common Sharing Challenges

    Despite implementing safeguards, users often face challenges when sharing videos privately online. To mitigate these issues, consider the following tips: Compress larger files using video converter tools to optimise quality and reduce size, facilitating easier uploads. Lower video quality settings for seamless streaming over slower networks and support adaptive bitrates to adjust automatically based on connection. Use cross-platform video formats like MP4 and ensure compatibility across target devices to avoid playback failures. Leverage enterprise-grade CDN for geo-restrictions, enabling secure video sharing despite regional barriers. Investing in a video privacy platform designed for scale and performance from the outset can prevent hiccups.

    Import Responsibilities When Sharing Videos

    When sharing videos, it’s crucial to remember that utilising video privacy tools alone cannot guarantee complete security. Therefore, it’s essential to complement technological safeguards with responsible user practices. First and foremost, showing respect for privacy by obtaining explicit consent before sharing personal videos involving others lays the foundation for responsible sharing.

    Additionally, being mindful of cultural sensitivities and refraining from sharing content that may provoke negativity or tensions demonstrates a commitment to responsible sharing. Moreover, always crediting creators and seeking authorisation when necessary not only honours their skills and efforts but also ensures ethical sharing practices.

    Furthermore, verifying the authenticity of videos before sharing helps prevent the spread of misinformation and promotes trustworthiness. It’s also important to maintain compliance with copyright laws and adhere to site compliance policies regarding prohibited content to uphold legal and ethical standards. Lastly, promoting security by setting a positive example and educating others on the importance of video privacy completes the cycle of responsible sharing, ensuring a safer and more respectful online environment for all users.

    Conclusion

    Safeguarding video content is crucial, especially with increasing cyber risks, surveillance and content manipulation. Fortunately, powerful video privacy tools combined with conscientious sharing habits empower creators to share securely on their own terms.

    Be proactive. Prioritise video protection starting with original capture by incorporating essential technical controls around encryption, DRM, watermarking etc. Additionally adopt prudent sharing practices that respect consent, ethics and ownership rights. Stay vigilant to evolving threats. Work towards fostering a responsible culture around online video privacy — it goes a long way in sustainably building trust and credibility.

    The article is attributed to Vdocipher CEO & founder Siddhant Jain.

  • Celebrate powerful stories, enduring change on Khul Ke’s RoundTable

    Celebrate powerful stories, enduring change on Khul Ke’s RoundTable

    Mumbai: This International Women’s Day, Khul Ke, an innovative homegrown Indian social networking platform dedicated to catering meaningful conversations, is breaking barriers and igniting change with a powerhouse line-up of Padma Shree awardee women interviews. Khul Ke encourages women to celebrate their achievements and draws inspiration from the remarkable stories of these trailblazing women.

    Highlighting the campaign’s essence, the RoundTable video teasers capture the movement’s core spirit. The phrase “Celebrate International Women’s Day with Khul Ke” serves as a rallying cry, inviting individuals to partake in the global celebration of womanhood. “Join The Celebration Of Women Achievers on Khul Ke” invites virtual gathering honoring extraordinary women who have overcome challenges and achieved remarkable success.

    Among the esteemed guests featured in the RoundTable videos are Deepa Malik, Usha Chaumar, Prakash Kaur, Dr Sukama Acharya, and Jamuna Tudu. Each of these phenomenal women shared their empowering journeys, inspiring countless others along the way. The narratives of these women eloquently exemplify “Breaking Barriers, showcasing Self-Reliance, and Inspiring Change,” underscoring the central theme of the campaign: challenging norms and nurturing positive transformation.

    Reflecting on her journey, Deepa Malik remarked, “Nothing is impossible if you can convey to others that it can be done. If I can become a Padma Shree at 40 years, then anyone can do anything.”

    Sulabh International president Usha Chaumar touched hearts with her poignant statement: “My daughters say that if you were not in the tunnel, then I would also have to do the same work.”

    Unique Home in Jalandhar founder Prakash Kaur emphasized the importance of shifting mindsets, stating, “We all should adopt this thinking. We should change the way we think.”

    Khul Ke’s International Women’s Day campaign serves as a beacon of empowerment, uniting individuals from all walks of life to celebrate and uplift women globally. Join the movement, be inspired, and make a difference this International Women’s Day with Khul Ke.

  • Celebrating Women’s Day with WhatsApp’s privacy superpowers

    Celebrating Women’s Day with WhatsApp’s privacy superpowers

    Mumbai: International Women’s Day is around the corner and WhatsApp believes everyone should have a safe space to communicate with their family and friends. Over the years, they have launched numerous innovative features that ensure your privacy is protected at all times and people feel empowered to take control of their online safety.  

    Here’s a list of five privacy features that help build a private and safe messaging experience for everyone, especially women in today’s digitally connected world.

    . Control your online information and presence: On WhatsApp, you can control your personal details such as – Profile Photo, Last Seen, Online status, About, Status, and who sees it by selecting who gets access to their online information – everyone, contacts only, select contacts, or no one – empowering you to control your digital presence.

    .You choose who you talk to: WhatsApp is a private and safe space for people to communicate with their loved ones and people who have your phone number. However, at times when you receive problematic messages from unknown numbers, you can ‘block and report’ the account. Blocked contacts or numbers will no longer be able to call you or send you messages.

    . Safeguard your account privacy: On WhatsApp, you can add an extra layer of security to your account by enabling Two-Step Verification, which requires a six-digit PIN when resetting and verifying your WhatsApp account.

    . Not every message needs to last forever: For added privacy for your conversations, you can turn on disappearing messages that vanish within twenty-four hours, seven days or ninety days after the time they are sent, depending on the duration you select.

    . Secure your most private chats: Use Chat Lock to protect your most intimate conversations with a password, securing them in a separate folder. When someone messages you and you have that chat locked, no one can see those messages even if someone has your phone.