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MUMBAI: Forget the lone test tube cliché, Cloudnine’s latest IVF campaign reminds us that making a baby today is very much a team sport. Launched ahead...
MUMBAI: Swiping just got a little more serious (and a lot more empowering) for women on Aisle, India’s dating app built for meaningful relationships. The platform...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: Who says you need a ring light to shine? Glow & Lovely is flipping the spotlight with a movement that’s as local as your PIN...
MUMBAI: Terribly Tiny Tales (TTT), the cult storytelling brand under Collective Artists Network, has launched Terribly Tiny TV — a slick new vertical riding the wave...
MUMBAI: A reel that began with home-cooked fries and a lovingly hand-sketched McDonald’s box ended up serving the internet one of its warmest moments this month....
MUMBAI: In just one month, MO has clocked over 105 million views and added 35,000+ followers, growing at a pace of 1,000 new followers every single...
MUMBAI: In a world where dads are often the punchline, this Father’s Day campaign turned the punchline into a poem. Terribly Tiny Tales (TTT) teamed up...
MUMBAI: This Father’s Day, Nikon India didn’t just celebrate fathers; it captured them, pixel by pixel. Launching a campaign that focused less on frames per second...
MUMBAI: In a race against the clock, SW Studios delivered Myntra’s latest Father’s Day film in just 30 hours, blending tight timelines with trend-forward storytelling. Shot,...
MUMBAI: No fine-dining menu has ever listed mischief, mayhem and melted hearts—until now. In a touching twist to the traditional kitchen hustle, some of India’s most...
MUMBAI: If dad jokes could make you cry, Siyaram’s latest film might be the culprit. This Father’s Day, the heritage menswear brand has spun a yarn...
MUMBAI: The good old kirana might still stand, but what’s driving shoppers to the shelf is now happening on screen. A new Meta-commissioned study by GWI...
MUMBAI: One sip, one script, and a lot of feels. Parle Agro’s beloved mango drink, Frooti, just made a bold new move from supermarket shelves to...
MUMBAI: Forget layovers, Indigo’s new flights to Europe are taking off with sass, speed and a social media splash. On 1 July 2025, Indigo will launch...
MUMBAI: What if the regrets of smokers could speak? Policybazaar’s new campaign gives them a voice and a chilling one at that. For World No Tobacco...
MUMBAI: This Mother’s Day, Boat and Blinkit dropped a digital truth bomb dressed as a PSA—and it stings in the best way. The campaign, launched on...
MUMBAI: Mumbai’s skyline got a shimmering makeover and this time, it wasn’t from the stars. In a dazzling fusion of tradition and tech, Tanishq lit up...
MUMBAI: In the world of skincare, Florasoul is all about the soul and now it’s ready to bring that essence online with a touch of mindful...
MUMBAI: The Great Khali, India’s wrestling giant, swapped bodyslams for selfies, tried his hand at reality TV, and even tested the waters of a mundane 9-to-5...
MUMBAI: Popcorn, pause, and Prashant, Bhopal’s silver screen is set to swap blockbusters for Brahm Gyaan. PVR Inox Limited, India’s largest cinema chain, has teamed up...
MUMBAI: Infinitum Network Solutions has welcomed reality TV icon Rannvijay Singha into its creative fold, setting the stage for his official Youtube debut. Known for his...
MUMBAI: Rinku Singh has partnered with sports nutrition brand Beastlife as its new brand ambassador, reinforcing the brand’s commitment to delivering high-quality, athlete-approved supplements to the...
MUMBAI: When cricket meets colour, sparks fly — and in JSW Paints’ case, so do sponsorships, anthems and a whole lot of vibrancy. The brand has...
MUMBAI: Royal Challengers Bengaluru (RCB) has bowled fans over with a unique culture campaign that’s as sweet as it is smart. In a bid to make...
MUMBAI: Crayons out and cameras rolling, India’s beloved stationery brand Doms has more than just colour to celebrate. The brand has crossed a major Youtube milestone,...
MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed...
MUMBAI: Sanrio, has launched three dedicated Youtube channels in Hindi, Tamil, and Telugu, bringing the beloved characters closer to Indian fans. With this expansion, audiences can...
MUMBAI: India’s digital sports scene is a proper riot, with cricket still the undisputed king, but other sports are making a right racket too, according to...
MUMBAI: As IPL 2025 sets the stage for another thrilling season, Men of Platinum unveils Honourthe7, a heartfelt tribute to cricketing legend MS Dhoni. This fan-powered...
MUMBAI: Kolkata Knight Riders (KKR) are adding a dash of flavour to fan engagement with Knight Bite, a unique digital series that blends cricket, camaraderie, and...
MUMBAI: Saregama has snapped up a further 36.63 per cent of Pocket Aces for a cool Rs 127.47 crore. This latest splurge, a second tranche if...
MUMBAI: Fortune Foods, the edible oil and food brand of AWL Agri Business Ltd, has partnered with Blinkit, the quick commerce platform, to release a heartwarming...
MUMBAI: Kshema General Insurance Ltd., the official general insurance partner of Punjab Kings, has launched the ‘Kshema Secure Hands’ digital campaign, offering cricket fans a chance...
MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan...
MUMBAI: Netflix India has pulled off a marketing coup by featuring former Indian cricket captain Sourav Ganguly in an unexpected and humorous role for its latest...
MUMBAI: The latest episode of Duologue with Barun Das, airing on News9 on 15 March at 10 pm, features a compelling exchange between TV9 Network’s MD...
MUMBAI; You have got to hand it to the PM and his core communications management team. In a pioneering move to celebrate International Women’s Day, Narendra...
MUMBAI: On International Women’s Day, Adani Wilmar Limited (AWL) is recognising the invaluable work of SuPoshan Sanginis dedicated volunteers combating malnutrition and anaemia across India. To...
MUMBAI: We talk about equality, but do we really see it? This Women’s Day, Shemaroo Entertainment is holding up a mirror to the invisible biases shaping...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
MUMBAI: This Women’s day, Tinder unveils her new dating rulebook where modern Indian women prioritize respect, safety, and authenticity over outdated chivalry. According to a recent...
MUMBAI: The social media landscape is shifting, and Substack is seizing the moment. With Tiktok’s future in the U.S. hanging in the balance, the San Francisco-based...
MUMBAI: What do you say about an executive who has spent his entire working career with one company and has seen it grow from a $5...
MUMBAI: When Mukesh Ambani unleashed Reliance Jio onto India like a storm on 5 September 2016, it wasn’t just a telecom revolution—it was the dawn of...
MUMBAI: Who holds power in India today? Politicians, business tycoons, and cinema stars may still dominate the limelight, but the rise of digital creators is rewriting...
MUMBAI: The curtains have fallen on TikTok in the United States as the popular short-form video platform voluntarily shut down its service to users ahead of...
MUMBAI: From binge-worthy series to endless cooking reels, do you ever feel like you’re drowning in content? You’re not alone. The streaming world is bursting at...
MUMBAI: Imagine waking up every morning with a renewed sense of purpose, ready to face the day’s challenges. Mirchi, a radio network, is tapping into this...
MUMBAI: Another influencer marketplace which claims to simplify life for creators and advertisers has been announced. Called Xley (pronounced zilley) it’s coming from the Mad group,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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