ITV

Category: Social Media

  • ET NOW dominates YouTube as the most-watched business news channel

    ET NOW dominates YouTube as the most-watched business news channel

    Mumbai: ET NOW India’s leading English business news channel reinforces its dominance in the digital news video landscape, emerging as the most watched business news channel on YouTube across English and Hindi cohorts amassing 89.54 million views and 110.73 million views respectively in April and May 2024 (Source: Playboard). This milestone highlights ET NOW’s commitment to empowering Indians with insights on financial literacy along with all the latest updates on business and market news.

    Since its digital foray last year, ETNow.in has consistently shown an impressive growth trajectory, ranking among top business news platforms. With a strategic integration of linear broadcast and a series of digital exclusive content including short videos, market briefs, and consumer-centric explainers, the platform has become a preferred digital news platform for business news enthusiasts.

    Times Network president & COO- digital business Rohit Chadda said, “ET NOW’s digital expansion has been transformational. We plan to further expand our coverage of real estate, taxation, insurance, infra, tech and automobiles in line with digital consumption trends. At ET Now, we connect with aspirational viewers, providing advertisers an ideal platform with extensive reach and a targeted audience interested in markets, stocks, startups, and investments and more. Having swiftly achieved market leadership, we will soon be launching specialized tools for personal finance and business enthusiasts on ETNow.in.”

    Times Network’s digital news portfolio has distinguished itself as the fastest-growing digital video news network in the country, with a monthly reach exceeding 4 billion across its channels. It is reckoned the go-to source for credible, accurate, and decisive news analysis across English and Hindi general news and business news categories.

  • Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Mumbai: With the increasing media clutter in the digital space, consumers have more media choices than ever. In such a competitive environment, it is vital for brands, creators and platforms, to keep their narrative fresh. Next Narrative is the new age Media Company that is committed to doing so by helping creators scale their reach and grow revenue while driving business outcomes for brands. Helmed by Mohit Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Simran Hoon, ex-QYOU Media and Viacom18, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.

    Next Narrative touches on the ABCs of Digital Storytelling:

    1   Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully.

    2   Brands: It serves brands seeking meaningful connections through storytelling.

    3   Creators: It aims to support authentic creators with a passion for crafting emotional narratives.

    Next Narrative founder and CEO Mohit Jagtiani said, “There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. Very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”

    About partnering with another industry veteran, Simran Hoon, Mohit added, “They say when you start on your own, you should tag team with someone who can complement your strengths and vision. I couldn’t be more excited about partnering with Simran who is also my ex-colleague from my time at Viacom18.”

    Next Narrative partner Simran Hoon added, “Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand the impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”

    Whatever the medium- episodic series, creator collaboration campaigns or podcasts-Next Narrative aims to focus on building brand loyalty. Under Mohit and Simran’s leadership, the company will drive results for brands by developing compelling content. Today, creators are media powerhouses with loyal communities. Next Narrative aims to partner with these influencers and creators- niche, big and small, who can authentically bring brand stories to life. 

  • Aditya Jassi’s latest hit Jaanejaan

    Aditya Jassi’s latest hit Jaanejaan

    Mumbai: Prepare to be captivated by the latest Hindi song “Jaanejaan,” flawlessly performed by the talented Aditya Jassi. Aditya Jassi’s brilliant music and heartfelt lyrics combine to create a captivating track. The meticulously crafted music video, directed by the visionary Karan Sidhu, promises an immersive experience that will captivate audiences worldwide.

    Aditya Jassi is a versatile and electrifying singer-songwriter, composer, and music producer who continues to delight audiences all over the world with his dynamic stage presence and distinct musical style. With over 15 years of professional experience, Aditya seamlessly blends Western Rock/Pop, Hindi Bollywood, and Retro influences to create a sound that is his unique creation.

    Aditya made his Bollywood debut with the song “Yaad Aaye Woh Din” for the Anand L Rai-directed film “Strangers” in 2007. He continued to contribute to Bollywood soundtracks, including notable performances in “Dil Kabaddi” (2008) and “Jugaad” (2009), highlighting his versatility and talent.

    The music video for “Jaanejaan” is a visual feast that enhances the song’s soulful and melodic essence. The song has garnered 157K+ views on YouTube, has reached nearly half a million views on Instagram and the numbers are still climbing. Aditya Jassi’s outstanding performance, combined with Karan Sidhu’s visionary direction, creates an unforgettable experience for music enthusiasts. Aditya Jassi reflects on his journey, saying, “Creating Jaanejaan has been a deeply personal and rewarding experience. I hope that this song touches the hearts of the listeners as much as it has touched mine.”

    Tune into the soulful lyrics of Jaanejaan at:

  • BIG FM launches Season 2 of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day

    BIG FM launches Season 2 of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day

    Mumbai: In response to the rising stress and fast-paced lifestyle that has made smoking a common habit for many, BIG FM, one of India’s leading radio networks, brought back the second season of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day, 31 May. This initiative aimed to raise awareness about the risks and hazards of smoking and tobacco use. Over four weeks, the campaign featured a multifaceted approach encompassing radio broadcasts, celebrity endorsements, expert insights and digital engagement to effectively encourage positive behaviour change. It also featured the quirky reality show called ‘QUITSVILLA’, inspiring participants to quit smoking.

    Tobacco kills over 8 million people annually, with 7 million from direct use and 1.2 million from second-hand smoke. Building on last season’s success, BIG FM launched the second season of ‘Sutta Chhod De Na Yaar’ with new engaging elements. The activities kicked off with a strong drive across radio and digital platforms, effectively reaching a targeted audience and securing 11 committed participants. Led by Mumbai RJs- RJ Vrajesh, RJ Rani, RJ Abhilash and RJ Dilip, the campaign’s first week focused on awareness and registrations. The second week highlighted inspiring stories from listeners and celebrities like Yuvraj Singh, Vikrant Massey and Manoj Bajpayee, adding authenticity and motivation to the initiative. Health experts and quit-smoking specialists provided valuable insights during the third week.

    The last week of the campaign featured live updates from “QUITSVILLA,” a 48-hour immersive monitoring session at Della Resorts in Lonavala. Participants shared their stories while enjoying performances by rapper Akhil Dighe aka Hellac, comedians Vanshika and Jay Verma, yoga sessions by Shruti Kukreti, sound healing by Mariko, habit coaching by Ashdin Doctor, reverse singing by Madhu Lakhotia and Zumba dancing by Micky. Celebrities like Sanvikaa and Saad Bilgrami from Panchayat season 3 added excitement, making the campaign a supportive journey for those determined to quit smoking.

    Sharing his thoughts, BIG FM, COO Sunil Kumaran said, “Despite health hazards, smoking is prevalent amidst people due to cultural acceptance. With its normalization, the increased health risks highlight the need for change. The first season of ‘Sutta Chhod De Na Yaar’ successfully educated the masses and ensured the message resonated with them. Building on BIG FM’s commitment to promoting impactful initiatives, this year we aimed to elevate the awareness wave. Through our engaging activities and focused communication, we have effectively inspired our listeners to embrace a healthier, smoke-free future. “

    Sutta Chhod De Na Yaar Season 2 was sponsored by the Life Insurance Corporation of India and Zuno General Insurance Limited. The campaign successfully achieved its goals by not only raising awareness but also starting discussion about tobacco-related illnesses and fatalities, encouraging a shift towards healthier lifestyle choices and highlighting the urgent need for change.

  • KFC India unveils ‘Zingerverse’ AR filter nationwide on Instagram

    KFC India unveils ‘Zingerverse’ AR filter nationwide on Instagram

    Mumbai: KFC India has unveiled the ‘Zingerverse’ an AR filter for an immersive experience that brings the new Zingers and its global avatars to life for fans across India. KFC India announced the launch of their new Zingers last month, the filter aims to elevate the overall Zinger experience for KFC fans.

    The KFC International Burger Fest features not one, not two but five distinct Zinger Burgers, starting at Rs 179/-. From spicy, to classic to tandoori and so much more – KFC’s variety of Zinger burgers features global flavours to satisfy any and every craving.

    Step into the Zingerverse

    The Zingerverse AR filter is designed to level up how fans interact with KFC’s famous Zinger. By merging physical and digital spaces, this innovative filter offers a unique interaction that is both fun and easy to use.

    Experience the Zingerverse anywhere, anytime

    •    Immersive interaction: Users can access the Zingerverse from any location by accessing it through Instagram.
    •    Nationwide accessibility: The filter can be activated by scanning QR codes displayed on kiosks across KFC outlets in India, making it easily accessible to everyone.
    •    In-store engagement: Tables in select KFC outlets feature stickers that invite customers to explore the Zingerverse, enhancing their dining experience with an interactive twist.
    •    Restaurant engagement: The filter will also create restaurant engagement by encouraging diners to interact with the AR experience during their visit, making their time at KFC even more enjoyable.

    Simple access to the Zingerverse:

    The Zingerverse AR filter is now available on Instagram. To join the fun, users can visit KFC’s official Instagram profile (@kfcindia_official) and tap on the filter icon or here: instagram.com/ar/1422206098429313 
     

  • “Developing a unique niche has been a journey of self-discovery and experimentation”: Saurav Haldar

    “Developing a unique niche has been a journey of self-discovery and experimentation”: Saurav Haldar

    Mumbai: With the cricket season in full swing, Saurav Haldar’s content has become even more relevant and engaging. He has a knack for infusing humor into his takes on the Indian Premier League (IPL), providing fans with a refreshing and entertaining perspective. Haldar’s content strategy revolves around understanding his audience’s preferences and delivering content that is both entertaining and insightful. He leverages the latest trends and matches them with his unique style, ensuring that his posts are always fresh and engaging. From funny memes to reflective analysis, Haldar’s content is a perfect blend that keeps fans coming back for more.

    Content creators like Haldar play a crucial role in the modern cricketing landscape. They bridge the gap between traditional sports media and the digital world, providing fans with a constant stream of engaging content. His humorous take on cricket not only entertains but also fosters a deeper connection among cricket enthusiasts.

    Recently, he achieved a remarkable feat by qualifying in the top 10 from over 500 participants in the Star Sports Dream Job Campaign. This achievement highlights his exceptional ability to connect with cricket fans and create content that resonates deeply with them.

    Indiantelevision.com caught up with Haldar to discuss his unique take on the sport and the strategies behind his engaging content.

    Edited excerpts

    On sharing your experience on making it to the top 10 in the Star Sports Dream Job Campaign and what you learned from it

    Making it to the top ten in the Star Sports Dream Job Campaign was extremely amazing. There were about 500 people competing, each issue we faced during the campaign made me think deeply about how to connect with the audience. One difficult task was filming Voxpop content in Ahmedabad’s burning weather. It was difficult to talk to people and capture their comments on camera on such short notice, as the temperature rose by the hour. However, going through these challenges taught me to be determined even when things were difficult. And it was a pleasure to collaborate with and learn from other talented participants. Overall, the campaign was an amazing experience that fueled my passion for sports anchoring and content creation.

    On developing your unique style and persona, often being referred to as the “Majnu Bhai of cricket”

    Developing a unique niche has been a journey of self-discovery and experimentation. I’ve always been passionate about both cricket and Bollywood, so naturally, I was always inclined towards blending the two in my content. The idea of infusing cricket with humor and also the most beloved Bollywood characters like Majnu Bhai resonated with me, and I decided to incorporate that into my videos. Through mimicry and comedic elements, I found a way to entertain and engage in a way that felt authentic to me. Over time, as I continued to refine my content and explore different avenues of creativity, the persona of the “Majnu Bhai of cricket” began to take shape. It’s a fusion of my love for both cricket and Bollywood, and it’s something that has resonated with my audience, earning me that endearing nickname.

    On ensuring your content stands out in a crowded space

    In a space full of talented content creators, standing out requires a combination of authenticity, consistency, and innovation. Firstly, I stay true to myself and my passion for cricket, which resonates with my audience on a personal level. This authenticity helps me build a genuine connection with my viewers, fostering loyalty and engagement. Secondly, consistency is key. I strive to maintain a regular posting schedule, ensuring that my audience knows when to expect new content from me. This helps me stay relevant and top-of-mind amidst the noise of social media. Finally, innovation is crucial for staying ahead of the curve. I’m always experimenting with different formats, collaborating with other creators, and staying abreast of emerging trends in content creation. By constantly evolving and pushing the boundaries of creativity, I ensure that my content remains fresh, engaging, and distinctive in a crowded space.

    On any tips or advice for aspiring content creators who want to focus on cricket or sports in general

    Get right into the game. Watch matches, study players, and really get to know the sport inside out. The more you love it, the more your passion will shine through in your content. And don’t be afraid to be yourself. Find your own unique style that makes you stand out from the crowd, whether it’s being funny, analytical, or a great storyteller. Stay consistent too. Keep putting out good content regularly, even if you face challenges along the way. And never stop learning and trying new things. The world of content creation is always evolving, so stay curious and keep growing. But most importantly, remember to have fun! Creating content should be a journey that brings you joy, so enjoy every moment of it!

  • Aaj Tak dominates exit poll concurrency, sets streaming viewership records

    Aaj Tak dominates exit poll concurrency, sets streaming viewership records

    Mumbai: Aaj Tak dominates exit poll concurrency, surpassing all competitors combined as streaming takes front seat in media consumption planning. Aaj Tak in a remarkable demonstration of its unparalleled reach and emerged as the leading news channel in India.

    According to the latest viewership data, Aaj Tak’s exit poll coverage garnered an audience greater than two to three times the combined viewership of all other Hindi news channels on the primary feed.

    The channel resonated strongly with viewers if we combine all feeds too.  

    This was highest prime-time concurrency reported by any news channel in the last one year.

    Aaj Tak’s success is matched by its sister channel which too maintained no1 position across the four hours of 6 to 10 pm yesterday.

    This makes streaming a strong media platform for advertisers.

  • Pocket FM coughs up the most powerful audio story with ‘The Coughing Episode’

    Pocket FM coughs up the most powerful audio story with ‘The Coughing Episode’

    Mumbai: This World No Tobacco Day, audio series platform Pocket FM took a creative approach to raise awareness about the adverse effects of smoking with ‘The Coughing Episode’. The thought-provoking campaign on its social media pages was driven by a unique audio twist to encourage Pocket FM’s community to consider a tobacco-free lifestyle.

    Pocket FM’s social media channels such as Instagram, LinkedIn and YouTube buzzed with a special 71-second episode. In this special episode, a narrator experienced a persistent cough – a common consequence of smoking. However, the episode soon turned into a powerful message about the harmful effects of smoking, encouraging listeners to lead a tobacco-free life.

    Complementing the online efforts, Pocket FM aired a multi-city public service announcement across radio stations like Fever FM and Radio One. The public service announcement used humour to connect the dots between smoking and a raspy voice, urging listeners to take the pledge to quit smoking, reminding everyone that a healthy lifestyle is the real soundtrack of a great life.

    Pocket FM head – branding & communications Vineet Singh said, “Audio is one of the most powerful tools, whether entertainment or education. At Pocket FM, we are using this power to shed light on the serious health hazards of tobacco. By creatively integrating a surprise element in our content,  we want to engage our listeners while inspiring them to make healthier choices. This World No Tobacco Day, let’s all take a moment to pledge to stay tobacco-free and support a healthier future.”

    As part of this initiative, Pocket FM is encouraging everyone to join the conversation and spread the word via Pocket FM’s World No Tobacco Day content with using the hashtags #WorldNoTobaccoDay and #PocketFM.

  • QuackQuack launches human matchmaker model for enhanced dating experience

    QuackQuack launches human matchmaker model for enhanced dating experience

    Mumbai: The leading Desi dating app, QuackQuack, has launched its latest initiative, the Human Matchmaker Model, designed to offer the smoothest and most successful dating experience ever. This new feature combines cutting-edge technology coupled with human expertise to provide the app’s valued paid users with tips, tricks, and more comprehensive support in finding the perfect match. The app’s founder and CEO, Ravi Mittal, commented on the launch, “We currently have over 3 crore people on our app, and every component of this model is crafted with our users’ concerns and feedback in mind. From hand-holding our paid subscribers for better and more successful matches to dating tips from dating experts, this new model will offer an enhanced dating experience. We are planning offline events like mixers, and the advantages of availing it will be even greater.”

    Profile maker: Drafting the perfect profile.

    QuackQuack’s Human Matchmaker Model will assist paid users in crafting the most engaging and appealing profile that will effectively attract more matches. The model offers tips backed by extensive research on how to draft a compelling bio, suggestions to pick the right picture to set as the display image, and professional assistance to optimize other elements on the profile to attract perfect matches.

    Online and offline dating tips

    Dating experts will offer detailed dating tips for both online and offline dating. QuackQuack’s surveys show around 44% of users are concerned about safety, and 26% of daters are hesitant to approach potential matches. The app listened to its users and crafted the Human Matchmaker model, where they will get assistance with initiating a conversation with a potential match, advice on the best time to be active on the app for the most promising results, and guidance to date and interact safely.

    Personalised match suggestions

    The Human Matchmaker Model will use a combination of user preferences, likes, interests, and other important attributes to suggest a more personalized and compatible match. This approach increases the chance of finding a genuine connection.

    Customised messages

    QuackQuack’s observations have shown that a simple Hi might not be enough to get a reply, and it also highlighted that most daters are uncertain about how else to start a conversation. To do away with their users’ worry, the app’s Matchmaker Model will help craft personalized messages that are proven to get more responses. These strategically tailored messages will catch the attention of users even amidst a crowd of matches.

    Profile analysis

    Users can benefit tremendously from in-depth analysis of profiles that have shown interest in them. If someone has liked or visited a profile, an expert will analyze the action, and give guidance on how to check their profiles, interpret these actions, and the best ways to proceed. It will help users make informed decisions.

    First priority for matchmaking events

    QuackQuack is also planning exclusive matchmaking events soon and paid users availing Human Matchmaking Model will be given the first priority, free tickets to these events, and more preferences, allowing users exclusive opportunity to meet potential matches IRL. 

  • NEXA Music Season 3: Celebrating the power of Indie music in India

    NEXA Music Season 3: Celebrating the power of Indie music in India

    Mumbai: Maruti Suzuki India Ltd (MSIL) announced the launch of NEXA Music Season 3, a transformative platform celebrating the vibrant and diverse indie (independent) music landscape in India.

    Music is a cornerstone of the NEXA philosophy, embodying the brand’s belief in creating experiences that inspire. NEXA Music stands on the ‘Create. Inspire’ brand philosophy, caters to the connected, demanding, and evolved urban consumer.

    This season, NEXA Music forays into regional music in addition to English music, offering participating artists a unique opportunity to showcase their talent to a global audience alongside superstars such as King, Raja Kumari and Arjun Kanungo under the guidance of A.R. Rahman.

    Announcing the launch of NEXA Music Season 3, Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “NEXA Music is about breaking boundaries and creating extraordinary experiences. With Season 3, we are embracing India’s rich and diverse musical landscape. With NEXA Music, our goal is to discover and nurture artists from every corner of the country, bringing their unique voices to the forefront. Under the spotlight of globally renowned musicians like Mr. A.R. Rahman, these artists will create original compositions that resonate globally. We anticipate an overwhelming response to NEXA Music Season 3 as we continue to offer the NEXA global experience.”

    Expressing his enthusiasm, A.R. Rahman commented, “India is a treasure trove of diverse musical talent. NEXA Music Season 3, in partnership with Qyuki, is an extraordinary initiative to unearth and celebrate both English and regional music from across the country. The last two seasons have given several artists access to global platforms for displaying their talent. I am delighted to be part of this journey and look forward to discovering exceptional talent that will bring the richness of Indian English and regional music to the world stage.”

    NEXA Music was created to promote and cultivate original indie music talent in India. Seasons 1 and 2 each saw the emergence of 24 standout musicians mentored by global music icon A.R. Rahman supported by Clinton Cerejo. The winners of each season saw their efforts culminating in the release of original tracks and music videos, amassing millions of views on YouTube and establishing a strong digital presence on leading audio streaming platforms such as Spotify, Amazon Music, and Apple Music.

    Building on the robust foundation of the last two seasons, NEXA Music Season 3 will embrace the rich tapestry of India’s diverse musical landscape. Besides English music, it will also spotlight artists who sing in regional languages, offering them a once-in-a-lifetime opportunity to create and share their unique musical expressions on a global platform.

    Emerging artists from anywhere in India can submit their tracks on www.nexamusic.com to participate in NEXA Music Season 3. The jury comprising A.R. Rahman, NEXA, and Qyuki will shortlist contestants from all entries received. These contestants will be showcased at the ‘NEXA Music Lab’, which identifies and focuses a spotlight on their talent.

    NEXA Music Season 3 will continue to be anchored by its two foundational pillars: NEXA Music Lounge and NEXA Music Lab.

    ●    NEXA Music Lounge: The Lounge will showcase headline performances from top indie artists and winners of previous seasons, who will contribute their original compositions to elevate the NEXA Music platform. Season 3 will feature indie legends including Raja Kumari, King, and Arjun Kanungo in addition to the curator, A. R. Rahman.

    ●    NEXA Music Lab: The NEXA Music Lab is where selected participants will receive guidance from international music publishers alongside global music icon A.R. Rahman. Emerging artists will have a platform to showcase their original work, allowing for complete creative expression.  This ensures their original compositions and music videos reflect their true artistic vision.

    NEXA Music Season 3 promises to be a landmark album, celebrating the depth and diversity of India’s musical heritage. By embracing talent across the country, it will continue to redefine the musical landscape, creating a vibrant and inclusive platform for artists to shine.

    Artists can click on www.nexamusic.com to participate and submit their entries.