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Category: Social Media

  • India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    Mumbai: NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, are set to bring the electrifying LAN playoffs of the OMEN VALORANT Challengers South Asia Split 2 to Delhi’s NODWIN Gaming Arena in Chattarpur from June 25-28. Get ready for South Asia’s top VALORANT teams to battle it out for a shot at VCT Ascension!

    After the high-octane league stage, Revenant Esports and Velocity Gaming emerged as the top two finishers from Group A, while True Rippers and Orangutan led the standings in Group B. Now, these four leading VALORANT teams representing South Asia will compete in the LAN playoffs for not only a chance to secure a spot in the VALORANT Champions Tour (VCT) Ascension in Japan this year but also for a share of the $66,000 (approximately Rs 55 lakhs) prize pool. The champions will claim $20,000 (approximately Rs 16.7 lakhs) in prize money.

    This electrifying LAN event at the NODWIN Gaming Arena promises to be an exceptional and unforgettable experience, bringing fans and players together for an action-packed, heart-pounding fight to the top. Additionally, the action will also be broadcast live on NODWIN Gaming’s YouTube channel. OMEN by HP is the tournament’s title partner and Philips is the styling partner.

    Expressing his excitement, NODWIN Gaming co-founder and MD Akshat Rathee stated, “We are ecstatic to bring the LAN playoffs of OMEN VALORANT Challengers South Asia Split 2 to the NODWIN Arena which will have the region’s most talented VALORANT athletes competing to bolster India’s presence in the global landscape. This event represents the pinnacle of VALORANT esports in India, and NODWIN Gaming is proud to provide a platform for these talented teams to showcase their skills. We would like to express our sincere gratitude to our partners and look forward to elevating the esports experience for both players and fans.”

    The OMEN VALORANT Challengers South Asia 2024, organised by NODWIN Gaming and Riot Games, began earlier this year and marked the beginning of an exciting competitive season. With a dual-split format, this tournament serves as a pivotal milestone for South Asian teams aspiring to qualify for the VCT Ascension 2024: Pacific.

    “The OMEN VALORANT Challengers South Asia 2024 has served as a crucial platform for teams and players in the region to demonstrate their skills. So far, throughout Split 1 and the league stage of Split 2, this tournament has not only showcased some incredible VALORANT plays, but also reinforced our commitment to providing competitive opportunities for the region. We are now eager to witness some amazing matches and memorable moments as South Asia’s top four teams battle it out for a coveted spot in the VCT Ascension Pacific,” said Riot Games’ esports lead, India & South Asia, Sukamal Pegu.

    The Split 1 of the OMEN VALORANT Challengers South Asia 2024 garnered significant success, drawing 30,000 attendees to the offline cup final one and two, alongside an impressive online viewership of 3.2 Million across. The upcoming Split 2 LAN Playoffs are set to be a leap forward for VALORANT in India, building on past successes and propelling the game’s competitive scene to new heights.

    For further updates and information about the VALORANT Challengers South Asia, follow NODWIN Gaming on social media.
     

  • IPRS joins Rongali Music Connect 2024

    IPRS joins Rongali Music Connect 2024

    Mumbai: The vibrant city of Guwahati is all set to host the Rongali Music Connect, an integral part of the celebrated Rongali Assam Festival. IPRS is proud to join the Rongali Festival Assam, enhancing its presence through the Rongali Music Connect and an exclusive IPRS helpdesk. This eagerly awaited event will take place at the Aideo Cinema Hall, ASFFDC, Panjabari, from 11 am onwards. The Rongali Assam Festival, renowned for showcasing the rich cultural tapestry of Assam, brings together the best of music, dance, fashion, art, craft, and traditions on a common platform.

    Rongali Music Connect 2024: An insightful journey through the music industry

    The Rongali Music Connect, organised in association with All About Music, promises to be a landmark event, focusing on the theme “The Evolution of the Music Industry in the Digital Age.” The event will feature engaging discussions on:

     1.  The current and future trends in music: Explore the transformative impact of digital technology on the music industry, from production to distribution, and how artists can adapt to the changing landscape.

     2.  Mastering the craft and the market – online marketing strategies for musicians: Gain valuable insights into effective online marketing techniques that can help musicians reach a wider audience, build their brand, and enhance their online presence.

    3.  Monetizing your music: streams, sales, and syncs: Learn practical strategies for monetizing music in the digital era, including leveraging streaming platforms, sales, and synchronization opportunities to maximize revenue.

    4.  Elevating regional music to national and international platforms: Experts will discuss the unique challenges in promoting regional music globally, the role of digital platforms, and the importance of cultural preservation in the global market.

    Distinguished panel of speakers

    The event will feature an esteemed panel of speakers who are luminaries in the music industry, including Mayuri Gupta, Jatin Sharma, Vinay Guwalani, Aayushman Sinha, Rumpa Banerjee and Tarsame Mittal.

    Attendees of the Rongali Music Connect will have the opportunity to:

     .  Gain insights: Understand the challenges and strategies involved in promoting regional music on a global scale.

    .   Learn practical skills: Acquire practical skills in music marketing, brand building, and leveraging digital platforms.

     .  Network: Connect with industry professionals, potential collaborators, and like-minded artists.

    .   Discover new tools: Explore new tools and platforms to enhance their music careers.

    IPRS’s participation in the Rongali Music Connect underscores its commitment to supporting creators and fostering creativity. Through the IPRS helpdesk, attendees can receive guidance on copyright issues, music rights management, and the benefits of being an IPRS member. This initiative aims to empower musicians and composers by providing them with the necessary resources to navigate the complexities of the music industry.

    The Rongali Assam Festival, recognized as one of India’s biggest musical festivals, is not just a celebration but also a preservation of traditional sports, boat races, and the colourful lifestyles of various tribes and communities. It is an immersive experience that brings together traditional and contemporary elements, offering a rich cultural feast for all attendees.

    As part of the Rongali Assam Festival, the Rongali Music Connect aims to foster a deeper understanding of the music industry’s dynamics in the digital age and to provide musicians with the knowledge and tools necessary to thrive in this evolving landscape.

    Join us on 22 June 2024, at the Aideo Cinema Hall, ASFFDC, Panjabari, for a day of enlightening discussions, networking, and celebration of music. Also, meet the IPRS team at the exclusive IPRS Helpdesk at the Rongali Music Connect and Rongali Assam Festival.

    Don’t miss this opportunity to be part of an event that promises to elevate Assam’s musical heritage to new heights. Let’s come together to celebrate and elevate the rich cultural heritage of Assam through the power of music.

  • BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    Mumbai: Every individual, irrespective of gender, deserves effortless respect and support to lead a fulfilling life. With this belief at its core, BIG FM, one of India’s leading radio networks, proudly announces the second season of its distinctive property – ‘PRIDEntity’. An initiative promoting inclusivity towards LGBTQIA+ community, it aims to deepen the conversation around queer issues, through a series of thought-provoking and engaging programs. Helmed by RJ Rani, the show will engage with members from the community through an array of curated activities highlighting the importance of diversity and inclusivity in our society.

    In 2018, the Supreme Court’s landmark decision to decriminalise same-sex relationships in India opened new pathways for the queer community to live freely. Despite this progress, the community continues to face non-inclusive behaviour and biases not only in their personal life but also professionally. PRIDEntity Season 2 will delve into various topics such as workplace inclusion, family relations, romantic intricacies, legal rights and much more. The show will also explore the personal journeys of community members under the theme ‘Unique Aspects of Life’. In the final week, the focus will shift to addressing misconceptions, with guests sharing insights to help improve understanding and support for LGBTQIA+ individuals.

    The first season of PRIDEntity sparked meaningful conversations on queer openness and resonated with over 200 million listeners. This year, it aims to elevate engagement with an Anonymous AMA (Ask Me Anything) segment, encouraging informative dialogue throughout the show, where listeners can pose questions and concerns without revealing their identities.  Esteemed guests, including experts and celebrities, will address these inquiries from a diverse audience.

    Speaking on the campaign, COO Sunil Kumaran commented, “Keeping in line with our brand philosophy of ‘Dhun Badal Ke Toh Dekho’, PRIDEntity aims to encourage listeners to see LGBTQIA+ community with a fresh, more inclusive perspective. While Season 1 garnered an amazing response, with Season 2 we are going back to the basics, educating the masses on all aspects of the queer life. By sparking intriguing conversations around the rainbow community, we look forward to promoting the cultural change and progress.”

    Furthermore, PRIDEntity Season 2 will air across 45 markets and will feature 20 plus guests from the community, offering real-life stories that showcase their challenges and triumphs.

    Submit your questions for Anonymous AMA activity via the QR code on BIG FM’s social media. Tune in to RJ Rani’s afternoon show, Monday to Friday, to hear the answers and engage in more insightful conversations!
     

  • Krafton Battlegrounds Mobile India launches new anthem

    Krafton Battlegrounds Mobile India launches new anthem

    Mumbai:  Battlegrounds Mobile India (BGMI), the popular online multiplayer game, is celebrating Father’s Day uniquely and unforgettably. Known for its intense battles and competitive spirit, BGMI is now turning the tables by immortalizing fathers’ favourite roasts and insults.

    For BGMI players, in-game music sets the mood, but this Father’s Day, the ultimate motivation comes from transforming dad’s desi taunts into an epic gaming anthem as players battle it out on the virtual battlegrounds. Imagine hearing your dad’s witty lines as you engage in virtual combat!

    “Father’s Day is about celebrating the quirks and idiosyncrasies that make our Indian dads special,” said Krafton senior marketing manager Prateek Kole. “Our ‘BaapGMI Anthem’ is a heartfelt tribute to the dads who add flavour to our gaming experience. It’s a gift to celebrate the humour and love that dads bring to our lives, virtual and otherwise.”

    “Game music is a big deal for BGMI players—it sets the mood and gets them pumped while gaming. But let’s be real, there’s nothing quite like your dad’s shudh desi taane to get you going. This Father’s Day, we asked our fans to share their actual tanaas from their dads as voice notes, and we turned them into an epic anthem. Talk about motivation!”, added  Creativeland Asia executive creative director  Shyam Nair.

     

  • Prime Video celebrates Father’s Day with a heartfelt campaign

    Prime Video celebrates Father’s Day with a heartfelt campaign

    Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!

    In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course? 

    Credit: Written and conceptualised by Bare Bones Collective.

  • Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!

    Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!

    Mumbai: The internet adores actor Bobby Deol, also known as Lord Bobby, as their favourite on-screen bad boy. However, a recently released video might change that perception! Known for his action-packed roles in films like “Ajnabee,” “Naqaab,” and “Humraaz,” and characters such as Abrar in “Animal” and Baba Nirala in “Ashram,” Bobby Deol is no stranger to blood, gore, and violence. But in Prime Video’s Emmy-Award-winning series The Boys, the formidable Bobby transforms into ‘Baby Deol’—a look that his devoted fans could never have imagined. This latest video is sure to leave fans laughing out loud.

    Ahead of the release of the highly anticipated fourth season of Supernatural fame Eric Kripke’s genre-bending superhero series The Boys, Prime Video India unveiled a hilarious video with the multifaceted actor. The rib-tickling video showcases instances where Bobby’s rebellious rugged image goes for a toss, as he is referred to as a ‘baby’ by people around him, everywhere he goes. Why, you ask? Turns out, even the rugged action hero finds himself overwhelmed by the diabolical world of anti-heroes in Prime Video’s upcoming Original series – The Boys season four! No matter how many fist-fights, throttling action sequences and edge-of-seat combat Deol might’ve done in his filmography, when it comes to genre-bending extremities of The Boys, even he was forced to cover his eyes! Audiences can expect the madness to only go up a notch in the upcoming season, and Bobby Deol can certainly vouch for it.

    The Boys is based on The New York Times best-selling comic of the same name by Garth Ennis and Darick Robertson, who also serve as executive producers, and developed by executive producer and showrunner Eric Kripke. The series, from Sony Pictures Television and Amazon MGM Studios, is all set to return with the much-awaited fourth season on June 13 in English, with dubs in Hindi, Kannada, Tamil, Telugu and Malayalam languages, only on Prime Video.

  • SMINCO.in – the game-changer in influencer marketing!

    SMINCO.in – the game-changer in influencer marketing!

    Mumbai: Music Broadcast Ltd (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a social media influencer confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, SMINCO.in offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry.

    SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.

    Radio City CEO Ashit Kukian, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions.”

    The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.

    Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, “Your Window to the Social Media World!”

  • Virgin Music Group extends deal with Play DMF

    Virgin Music Group extends deal with Play DMF

    Mumbai: Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced today that the company has extended its deal with Play DMF, the Mumbai-based company founded by producer/actor/entrepreneur Anshal Garg. The new long-term deal aligns Play DMF and Virgin Music Group globally well into the next decade.

    Play DMF is one of the most successful entertainment companies in India, with a YouTube channel with more than five Million subscribers, recently spawning such hit tracks as “Guli Mata,” “Yimmy Yimmy,” “Heer Ranjha,” “Hum Toh Deewane,” the freshly released ‘Zaalima’ among many others. Play DMF also had major success with “Selfiee,” a Bollywood film soundtrack which drove more than 200 Million streams globally and more than 400 Million views on YouTube.

    “Play DMF is consistently one of our most successful partners in India,” said Virgin Music Group country manager Amit Sharma.  “Working so closely with Anshul and his entire team has been hugely successful for everyone involved and we are honored to extend our partnership with them well into the next decade. We are looking forward to some really exciting international collaborations with PLAY DMF, as we have done before, and this long term deal shows how solid our intent is in this partnership.

    “Partnering with Virgin Music Group aligns perfectly with my vision for Play DMF,” said Anshul Garg. “My aim is to create global music that puts India on the world music map, and with Virgin Music Group, we can achieve this on a much larger scale. Extending this partnership proves the impact we are making in the global music scene, and we promise to continue delivering more chartbusters into the next decade.”

    Flagging off the extended partnership, is a brand new track called Ittefaq, – helmed by new-age composers Oaff and Savera, with Bollywood actor Siddhant Chaturvedi debuting as a singer. The song is set for release on 12 June, and the video, which also features popular actor Wamiqa Gabbi alongside Siddhant, is a slick, glamourous video that has been shot in one-take.

  • Real estate marketing in the digital Age: Leveraging social media and digital platforms

    Real estate marketing in the digital Age: Leveraging social media and digital platforms

    Mumbai: Marketing strategies have seen a major shift in India, especially with regards to the real estate market. The increasing prominence of digital platforms and the growth of social media have led to innovations in the way that professionals in the real estate industry connect with potential buyers and sellers.

    The Rise of Digital Platforms in Real Estate

    The real estate market, which was, at a point in time, primarily driven by physical site visits and print advertisements, has now embraced digital platforms to enhance visibility and streamline transactions. Websites, mobile applications, and online listing services have become integral to the process of buying and selling, with several portals offering virtual tours, and detailed information about properties.

    Digital platforms also provide data analytics tools that help professionals and investors understand market trends, buyer preferences, and competitive pricing. This strategy provides more accurate property valuations, targeted marketing campaigns, and informed decision-making.

    Social Media

    Social media platforms like Facebook, Instagram, LinkedIn, and YouTube have emerged as powerful tools for real estate marketing in India. These platforms offer unparalleled reach and engagement, allowing real estate professionals to connect with a broader audience.

    Facebook and Instagram

    Facebook and Instagram have become essential for real estate marketing due to their vast user bases and advanced advertising options. Real estate companies leverage these platforms to showcase property listings through visually appealing photos, videos, and virtual tours. Facebook’s targeted advertising capabilities enable marketers to reach specific demographics, such as age, location, and interests, ensuring that ads are seen by the right audience.

    Instagram, with its emphasis on visuals, is particularly effective for promoting high-end properties and lifestyle-oriented real estate. Stories, reels, and IGTV provide dynamic ways to highlight features, amenities, and neighbourhood attractions, creating an immersive experience for potential buyers.

    LinkedIn

    LinkedIn is an invaluable platform for B2B real estate marketing. Developers and agents use it to network with industry professionals, share market insights, and establish thought leadership. LinkedIn’s professional nature makes it an ideal platform for commercial real estate and high-value property transactions.

    YouTube

    YouTube offers a unique opportunity to engage with potential buyers through long-form video content. Real estate companies create property walkthroughs, neighbourhood guides, and testimonial videos to provide in-depth information and build trust with their audience. The platform’s search engine optimisation (SEO) capabilities also ensure that these videos reach a broader audience.

    Content Marketing and SEO

    Content marketing and SEO are crucial components of digital real estate marketing. Blogs, articles, and infographics on real estate websites help educate potential buyers, answer common questions, and provide market insights. High-quality content not only drives traffic to websites but also establishes credibility and authority in the market.

    SEO strategies, such as keyword optimisation local SEO, ensure that real estate websites rank higher on search engine results pages. This increased visibility attracts more potential buyers and generates leads.

    Future Prospects

    Looking ahead, the future of real estate marketing in India lies in further integrating advanced technologies like artificial intelligence (AI) and machine learning (ML). These technologies can enhance personalised marketing, predictive analytics, and customer relationship management, driving more efficient and effective marketing strategies.

    Conclusion

    The digital age has brought about a paradigm shift in real estate marketing in India. Leveraging social media and digital platforms has enabled real estate professionals to reach a wider audience, engage with potential buyers more effectively, and streamline the buying and selling process. As technology continues to evolve, the real estate industry must stay agile and innovative to capitalise on the opportunities presented by the digital revolution.

    The author of this article is Hecta CEO & founder Sridhar Samudrala.

  • Karan Johar’s Dharma Cornerstone Agency onboards Sufi Motiwala

    Karan Johar’s Dharma Cornerstone Agency onboards Sufi Motiwala

    Mumbai: Sufi Motiwala, has just partnered up with Karan Johar’s Dharma Cornerstone Agency (DCA). DCA New Media, a vertical of DCA headed by Ms. Kim Sharma, is known for nurturing the next generation of creative minds who are taking the digital world by storm. With their expertise, they empower these talented individuals to amplify their voices and leave their mark on the online landscape. Enter Sufi Motiwala, the fashion commentator who’s already taken Instagram by storm with his fearless critiques and infectious sense of humour.

    Talking about the collaboration with DCA, Motiwala says, “Partnering up with DCA in my journey into the world of fashion and entertainment is truly an extraordinary opportunity, it feels like a dream come true for me. We’re talking next-level content, and maybe even a sprinkle of unexpected collaborations. Let’s just say, get ready for some serious fashion disruption – with a whole lot of laughs along the way!”

    This isn’t just a partnership – it’s a fashion revolution brewing! Sufi’s sharp wit and DCA’s digital expertise are a match made in social media heaven. Get ready for content that will leave no stone unturned when it comes to entertainment & fashion and leave you wanting for more. The future of fashion is about to get a whole lot more entertaining, and Sufi Motiwala and DCA are leading the charge!