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Category: Social Media

  • Sunburn Arena brings back Boris Brejcha to India this December!

    Sunburn Arena brings back Boris Brejcha to India this December!

    Mumbai: Sunburn Arena, an electronic dance music (EDM) IP (Intellectual Property) is to bring back Boris Brejcha to India for another electrifying two-city performance. By popular demand, the legendary German DJ and producer who drew over 15,000 fans under one roof, returns for a second consecutive year for a power-packed performance at Sunburn Arena, setting the stage for a banger weekend on 7 and 8 December 2024 in Delhi-NCR and Mumbai, respectively.

    Fans are in for a real treat as the king of ‘High-Tech Minimal’ beats lights up the stage with his signature mix of minimal techno, house and trance. The highly sought-after DJ will set the Sunburn Arena on fire creating a sonic journey that will keep fans moving his tune and their heart racing with a fusion of beats and rhythms that will leave them buzzing long after the show. Don’t miss out on the chance to be a part of this exhilarating musical adventure; it’s going to be a night to remember!

    Ticket sales for Sunburn Arena ft. Boris Brejcha is now live, exclusively on BookMyShow, Prices start at just Rs. 1200/-.

    Recognised for his enigmatic Joker mask inspired by the Carnival of Venice, Boris Brejcha has carved out a unique niche in the electronic music world, captivating audiences with his infectious energy and pulsating beats. With a career spanning over two decades, Brejcha has established himself as a leading figure in the realm of electronic music, boasting an impressive discography with tracks like ‘Purple Noise’, ‘Gravity’ and ‘Space Driver’, having founded his esteemed music label, Fckng Serious. His performances at top festivals such as Tomorrowland, Ultra Music Festival and Electric Daisy Carnival (EDC) have solidified his status as a global music sensation, drawing in a loyal fan base and amassing over 1 million followers on social media and audio streaming platforms.

    Get ready to witness Boris Brejcha’s signature high-energy performance characterised by intricate rhythms, pulsating basslines and ethereal melodies, complete with stunning visuals and state-of-the-art sound systems whisking fans into an alternate dimension.

    Sunburn CEO Karan Singh said, “We are beyond excited to announce that Boris Brejcha is returning to India for an exclusive tour, after a spectacular show last year! His innovative sound and unparalleled performance style have garnered him a massive following here, and we are eager to see him light up the stage once more. This tour is a testament to our commitment to bring the best of global music talent to our incredible audience. Prepare for an extraordinary musical journey!”

    Sunburn Arena, known for bringing top-tier international artists to India, is committed to providing an unparalleled live music experience, as it continues to set the bar high with an electrifying lineup of arena shows. Sunburn has previously hosted some of the biggest names in the global music scene, including the iconic Martin Garrix India Tour, Armin Van Buuren, Dimitri Vegas & Like Mike, Black Coffee and the unforgettable Marshmello Holi Weekend Tour.

    Head to BookMyShow to grab your tickets soon and be among the first to secure your spot to experience the magic of Boris Brejcha at Sunburn Arena this December!

    Tuborg Zero Packaged Drinking Water Sunburn Arena ft. Boris Brejcha is presented by Absolut Mixers, driven by Hyundai, powered by Reliance Digital and styled by Jack & Jones and event by Spacebound and Team Innovation.

  • Aditya Gadhvi and Falguni Pathak unite for Rangaara

    Aditya Gadhvi and Falguni Pathak unite for Rangaara

    Mumbai: Haalo re haalo! Gujarat na Rangaara aavya che! Riding high on the success of “Khalasi,” the trio of Aditya Gadhvi, writer Saumya Joshi, and music director Achint Thakkar are back with “Rangaara,” a vibrant celebration of Gujarati culture and artistry. Adding to the brilliance, the Falguni Pathak joins this cultural powerhouse.

    Aditya Gadhvi, deeply rooted in Gujarat’s rich heritage, passionately believes that ‘regional is the new global’. “I see that our music resonates with people, not only in Gujarat but globally, like our previous song, Gotilo. People can see their own lives, and their own culture, whether through music, movies, serials, or OTT series. They will like it when they see their home represented,” Gadhvi reflects. Our collaboration for ‘Rangaara’ goes beyond creating music; it’s a heartfelt tribute to Gujarat’s cultural tapestry. Gadhvi emphasizes, “Regional content is not just relevant; it’s powerful representation of culture. The world is ready to embrace the beauty and depth of regional expressions.”

    On collaborating with the dandiya queen Falguni Pathak Aditya shared, “It felt really good, and I had been wanting to work with her for a long time. We have listened to her songs for many years, heard about her famous Garba songs during Navratri, and seen it. And today, for the first time, I got the chance to do a song with her.”

    On reuniting with Achint Thakkar and Saumya Joshi, Gadhvi shared, “Whenever we come together, it is always a matter of great joy for us. When it comes to any form of creativity, if you find people whose wavelength matches yours, whose vibes resonate with yours, it is considered a great blessing for an artist.”

    “Rangaara” is more than a song; it’s a vibrant thread in the colourful fabric of Gujarati culture, ready to captivate hearts across the globe with Asal Entertainment leading the charge.

    Witness the biggest collaboration of the year with Falguni Pathak and the Khalasi trio: Rangaara. Song out now!

  • Sunburn Goa 2024 sets sail for South Goa on a surreal underwater world journey

    Sunburn Goa 2024 sets sail for South Goa on a surreal underwater world journey

    Mumbai: After mesmerising millions of fans over the past 17 years, Sunburn, Asia’s premier electronic dance music (EDM) festival, is thrilled to announce the 18th edition of its globally acclaimed annual extravaganza, Sunburn Goa 2024. Set to ignite the shores of South Goa between December 28th and 30th, 2024, the three-day celebration promises an unparalleled fusion of music, fashion, food and culture. With an illustrious legacy of redefining year-end celebrations, Sunburn continues to be the epitome of the Indian EDM movement, captivating the youth and setting new benchmarks in live music experiences.

    Sunburn Goa 2024’s festival theme will explore the mystical and wondrous depths of the underwater world, merging surreal elements with the vibrant essence of Sunburn’s famed energy. Reflecting the surrealistic essence of the underwater world, the visual identity celebrates the festival’s vibrancy alongside the captivating beauty of the ocean’s depths. The underwater world, with its luminous spectrum of colours and mysterious creatures, has always fascinated and intrigued humanity. Drawing inspiration from this enigmatic realm, Sunburn Goa 2024 will take festival-goers on a fantastical journey of music, dance and wonder, crafting a utopia where the marvels of the ocean meet the exhilarating beats of EDM. Attendees will experience a stunning transformation of the venue into a vivid wonderland, inspired by the organic forms of the seabed and promising discovery at every corner. The fusion of incredible visuals and electrifying performances will create a fully immersive 360° experience, transforming the physical space into a magical realm of music and imagination.

    This year’s festival will unfold against the idyllic location of South Goa, extending an enhanced experience in-keeping with Sunburn’s future vision for the festival. Offering better infrastructure, a panorama of virgin nature and less congestion to make for the perfect getaway for global music aficionados, this move also addresses previous pain points such as traffic, ingress and egress and parking. Additionally, Sunburn is reintroducing a campsite at the festival, allowing attendees to camp on the festival grounds and continue enjoying the infectious vibe amidst like-minded people.

    Giving back to the community of its long-standing home in Goa and to instil environmental responsibility among the youth, Sunburn goes green by introducing an eco-friendly campaign ‘Leave No Trace’. By adhering to the principles of ‘Recycle, Reuse and Restore’, the campaign will encourage fans to celebrate the spirit of music in an eco-friendly manner. This initiative underscores Sunburn’s commitment to environmental sustainability and aims to ensure that the festival grounds are left as pristine as they were found. The festival encourages all Sunburn enthusiasts and attendees, along with volunteers to join its movement to protect and preserve our planet, ensuring that future generations can continue to enjoy the beauty and vibrancy of the festival’s locations. Recycling stations for plastic, glass and other materials will be strategically placed throughout the venue during and after the festival. Thorough daily clean-ups will be conducted from December 27th to 31st, 2024, to restore the space to its original state. Aiming for 100% environmental responsibility, ‘Leave No Trace’ will engage Sunburn’s free-spirited youthful fans to make it one of the most eco-friendly festivals in Asia.

    Attention EDM enthusiasts, live music aficionados, experience seekers and those eager to conclude their year on a high note! Registrations for Sunburn Goa 2024, the year’s most anticipated festival, are now live exclusively on BookMyShow. Sign up now to be the first to receive ticket notifications and gain access to early ticket sales. The pre-sale for registered users goes live on July 21st, with the public ticket sale beginning on July 24th, 2024.

    Sunburn CEO Karan Singh commented, “We are excited to embark on the next chapter of the most loved festival at a new venue that promises an unparalleled experience. Our vision is to elevate the bar each year and ensure we offer a memorable experience each year, and we cannot wait for people to experience the magic of South Goa along with us, this time! We look forward to welcoming fans from all over the world to live, love and dance again in the stunning paradise of the grand scenic landscape of Goa. We are committed to creating the largest, most immersive and mesmerising Sunburn festival experience yet. This year, our theme will bring to life unimaginable production and aesthetics that will transform the festival into a surreal sea of sounds where the boundaries of reality are blurred by the extravagance of music and the wonder of the waters.”

    Travel & Tourism Association of Goa (TTAG), president Jack Sukhija commented, “Sunburn has significantly boosted tourism in Goa, boosting local economy, tourism and driving business growth across various sectors, benefiting from the festival’s global draw. All over the world, events supplement the tourism economy. As a world-class musical event, we expect Sunburn to do the same in South Goa. This year, Sunburn Goa will undoubtedly place South Goa on the world music map, stimulating business in sectors such as hotels, F&B, transport, and more. We expect the festival to be a great event while adhering to all statutory protocols and waste management guidelines.”

    Highlights of Sunburn Goa 2024 include over 150 international and Indian artists delivering electrifying performances across seven stages. Attendees can also explore pop-up fashion stores showcasing cutting-edge designs that blend everyday wear with surreal underwater-inspired fashion. Indulge in a curated food village featuring a fusion of local and international cuisines. Sunburn’s celebration of culture continues with interactive art installations, immersive experiences and adventure zones, all centred around the captivating underwater theme. Sunburn Goa 2024 will feature the crème de la crème of EDM, top-tier artists from across the globe, jaw-dropping visuals, cutting-edge technology and a slew of exhilarating experiences.

    Since its inception in 2007, Sunburn has grown into an aspirational lifestyle brand blending music, entertainment, experiences and celebration that has seamlessly seeded music tourism in India. Sunburn Goa has transcended the conventional festival experience, transforming year-end festivities into a pulsating, immersive journey through the realms of electronic dance music. As one of the country’s most anticipated music festivals, Sunburn has consistently delivered exceptional artist line-ups and fantastical productions that transport attendees to a world beyond imagination. Last month, Sunburn Goa, Asia’s premier electronic dance music festival, achieved a significant milestone by securing the #11 spot on DJ Mag’s prestigious ‘Top 100 Festivals in 2024’ worldwide list, up from #14th spot last year. This accolade underscores Sunburn’s growing influence and reputation on the global stage and amongst GenZ, making it the highest-ranked music festival from Asia on this year’s list.

  • Social media monitoring: Social media monitoring for brand protection

    Social media monitoring: Social media monitoring for brand protection

    Mumbai: Sleeping on social media mentions? Are you aware of what your audiences are saying? They could be praising you…or tarnishing your reputation. Navigating the digital landscape is like walking on a tight rope, a foot wrong can ruin all your efforts. What has been said about you, who is talking about, what is being said – all these sentiments need to be tracked, monitored for quality, theme and insight to take prompt action.

    Let’s explore what it takes to protect your brand in the digital ecosystem and what top brands are doing to protect their brand integrity. 

    Need of Social media Monitoring for Brand Protection 

    Is your brand safe online? ️

    Brands are required to keep a close eye on social media activity as it’s a breeding ground for negativity and you never know how quickly something could escalate and do massive damage to the brand reputation. Here are some key steps that brands should take to protect their brand image.

    Automate the process of Spotting brand mentions

    Identify both positive and negative sentiments with the automated process and tech to spot brand mentions across the web and social media. This could help to acknowledge the expressions of the customers.

    Track online reputation to avert potential crises

    Real-time, proactive social media monitoring can help avert a potential crisis. For instance, trending hashtags, people mentioning brands on X, Instagram, and/or Facebook, dissatisfied with some brand activity or product. Brands can reach out to them to clarify their stance or resolve a grievance if they act promptly and monitor brand mentions. This process needs to be automated with real-time alerts and actionable insights.

    Brand Infringement Protection

    Brands spot brand impersonation using the brand intellectual property to create fake websites, social media handles impersonating brands, fake customer care, job offers, promotional offers, etc. Advanced AI, ML tech, and Open-source intelligence with capabilities like Natural Language Processing and Frame Recognition for identifying images, text, logs, emotions, etc. 

    How top brand protecting the reputation with social media monitoring

    A major construction firm, who was facing concerns with intellectual property violations, infringement issues & major frauds happening across social media & digital platforms. With the digital landscape being so vast they were not able to track and monitor violations manually.

    With AI-ML and OSINT powered tech they were able to automate social media monitoring, and infringement protection. Open-Source Intelligence tech was deployed, scanning both open web across several platforms. Processes were established using ML-based automation for cleaning, tagging & categorizing data collected. ML driven confidence scores were generated for images, videos & texts harvested from OSI. The ones having low ML confidence scores were manually reviewed. Analysis, cases and insights for fake websites, social media handles, misleading posts, negative brand mentions, fake customer care number were identified across social media channel and the web. As a result, between Jan-April across 5 platforms 1,177 cases were detected with 905 successful takedowns with 1-2 days of detection. 

    Brand Protection on social media and beyond

    One of the largest FMCG brands actively monitors social media for brand mentions, or any fraudulent activity that could damage its brand reputation or dupe its customers. With our social media brand and infringement protection tool, we highlighted the cases of intellectual property infringement, fake social media handles, APK copycat apps, phishing websites, fake posts using brand logo.

    Another instance were brands, we audited brand social media and web mention was for a popular motor vehicle brand and found brand infringement where brand site gets clones using brand logos without authorization give attractive offers prompt user to enter personal details which is used for fraudulent purposes. Infringement ads on adult sites when brand ads were shown on adult sites it sullies brand repute. It also shows that affiliates are wrongly targeting the ads but are being paid for it. Fraudulent use of brand keywords affecting brand reputation. The brand ended up paying twice as much for the same activity with increased bidding cost. Fraudulent sites, social media handle posts job offers to attract and defraud interested job seekers. This ends up hurting the brand.

    Conclusion

    Even a minor lapse on social media can turn into a major catastrophe for brands. Brands need to add automated social media monitoring to act as sword and shield, taking down malicious activities and protection for negative brand mentions and fraudulent acts.  A social media marketing campaign needs to back proactive measures powered with advanced tech to not only protect brand but also ensure trust and transparency.

    The author of this article is mFilterIt co-founder & CEO Amit Relan. 

  • Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Mumbai: Lakshya and Raghav Juyal recently appeared on the IMDb exclusive segment ‘On The Scene’ to talk about their film Kill. The movie revolves around a soldier who, while on a train journey, has to fight a group of dacoits. The film is known for its intense action sequences and gripping storyline, offering a mix of drama, suspense, and high-octane action.

    During the interview, Juyal shared insights about a particularly challenging moment on set, saying, “There was a scene with the actor Abhishek Chauhan, who plays Viresh. He is a brilliant actor and a good friend of mine. I had to physically hurt him in the scene, and it was very challenging for me. It felt strange to harm a friend, even in a fictional context. Additionally, finding the rhythm of my character was tough. It took me a month or two, and listening to specific music, like ‘Mozart: D minor’, helped me capture the character’s tempo.”

    Lakshya also reflected on the difficulties of shooting, saying, “Nothing was shot linearly. Scenes were filmed out of order, and maintaining emotional continuity was very challenging. My character has lost someone and is going through physical and emotional turmoil. It was crucial for all that to be reflected on my face and in my body language.”

    Speaking about his character, Lakshya added, “We went to the original NSG Camp based in Manesar. We went there and did a lot of study about how a commando moves, how they talk. I mean, these guys are beasts. The way they think. The kind of approach they have towards life and towards their enemies. I had neither heard nor seen this. I had seen it in movies, but in real life, they are the real heroes. I tried very hard to reach where they are. Training started happening. It went on for eight months consecutively, day in, day out. No cheat days, no cheat meals. We just used to prepare and learn fighting, learn choreography. Se-yeong Oh was the action choreographer. He made things very easy for us. There are over 46 killings in the film. So you can imagine how much hard work it took. Every killing is different. Every killing is unique. These guys have a gang of over 40 men. And all 40 men are killed in a unique way, with a new weapon each time. Every minute little thing was detailed. The lady who did our prosthetics, Zuby Johal, she was so detailed about it that she wanted to know about the depth of the wound, how deep is the wound. If somebody has punched you with a certain force, so a wound of a certain depth will be formed. There is detailing on such a thing, they have specially worked on that.”

    Describing his character, Juyal said,  “I discovered the character during the audition itself, the type of character he is, the type of villain he is. At that very moment, I felt that I had to do this. And through this character people will know me as an actor. It is a big thing for me that I am working with Karan Johar, Dharma Productions, Guneet Monga and Sikhya Entertainment. I’m on the poster. So it’s a different feeling. This film is going to change my career, I think.”

  • Virtual shopping spree: How augmented reality on social media enhances the retail experience

    Virtual shopping spree: How augmented reality on social media enhances the retail experience

    Mumbai: Nowadays, convenience is paramount when it comes to shopping. Consumers want an easy way to try on clothes, visualize how furniture will look in their homes, and generally “try before they buy.” Thanks to augmented reality (AR) technology, these immersive experiences are increasingly prevalent across the retail space.

    AR allows brands and retailers to introduce engaging new shopping experiences like virtual fitting rooms, digital try-ons, and color-matching for everything from paint to makeup to hair dye. By implementing AR, customers no longer need to physically try on items or second-guess how a purchase will look in their space. It eliminates the uncertainty of shopping.

    Ultimately, AR reduces product returns, increases customer engagement, and fosters long-term brand loyalty. According to research by G2, 61% of consumers prefer retailers offering AR experiences. It is no surprise retail accounted for 5% of global AR usage in 2022, with that number continuing to grow each year. Snapchat even predicts nearly 75% of the global population will frequently use AR for shopping by 2025.  

    Brands worldwide are using AR to create targeted marketing campaigns, boost engagement, and deliver personalized shopping journeys. For example, Nike’s AR app Nike Fit lets users measure their feet to find the perfect shoe size and visualize how different sneaker styles and colors look on their feet. The app improves sizing accuracy by 60% and reduces returns by 50%.

    Similarly, Converse’s Sampler app enables shoppers to virtually try on hundreds of shoe styles from multiple angles using their smartphone camera. This immersive experience has increased conversion rates by 30% and time spent in the app by 50%.

    So, what are the key benefits of AR in retail?

    Reduced Returns

    Allowing customers to virtually try before buying dramatically cuts down on product returns and related costs for retailers.

    Increased Engagement

    Shoppers can experiment with makeup shades, try on eyeglasses, and visualize outfits without lifting a finger, keeping them actively engaged with brands and products.  

    Enhanced Loyalty  

    Delivering seamless, personalized shopping experiences builds lasting customer loyalty and repeat business.

    Valuable Data

    Brands gain insights into customer sizes, preferences, and behaviors to inform inventory and marketing decisions.  

    Boosted Sales

    Customers are more likely to purchase items they can confidently preview in a realistic setting.

    Leading brands are finding innovative ways to integrate AR into the retail experience across channels:

    Color Matching

    AR helps match paint colors, cosmetics, and more to a customer’s surroundings or skin tone by overlaying the shade onto a photo for an accurate preview.

    Virtual Fitting Rooms

    Brands like Gucci use AR to let shoppers virtually try on clothing items to find the right size, fit, and style from the comfort of home.

    Interactive Displays

    In-store AR displays allow customers to browse extended product catalogs, personalize items, and ensure a great fit or shade match.

    Virtual Try-Ons

    Similar to fitting rooms, AR lets shoppers virtually try on accessories like eyeglasses or hats before purchasing. Warby Parker’s app uploads a selfie to preview frames.

    Space Visualization

    Customers can use AR to envision how large furniture pieces will look and fit in a room versus relying on guesswork.  

    Gamified Engagement

    Starbucks has used AR to engage customers by letting them scan cups to unlock animated scenes, encouraging brand interaction.

    As this technology continues evolving, augmented reality shopping experiences are set to become the standard. Several companies are already implementing AR throughout the customer journey to deepen connections and redefine what is possible in retail.

    The following article is attributed to Vosmos CEO Piyush Gupta. 

  • Cartoon Network confirms no plans to shut down network or studio amid rumours

    Cartoon Network confirms no plans to shut down network or studio amid rumours

    Mumbai: Recent speculation surrounding Cartoon Network’s future has prompted the network to address rumours head-on. Contrary to circulating misinformation, Cartoon Network has emphatically stated that neither the network nor its studio is shutting down.

    “Cartoon Network would like to clarify that there is no truth to the speculation that the network or the studio are shutting down,” affirmed a spokesperson. “With a number of recently announced greenlights, we remain committed to continually investing in innovative content that entertains and inspires our viewers across the globe.”

    This statement underscores Cartoon Network’s ongoing commitment to delivering high-quality animated entertainment while debunking unfounded rumours. As the network moves forward, it continues to focus on creating compelling content that resonates with audiences worldwide.

  • Suniel Shetty looks for his “Sbooch” in the latest teaser

    Suniel Shetty looks for his “Sbooch” in the latest teaser

    Mumbai: Actor Suniel Shetty has left fans in a state of anticipation and wonder as he released a teaser showcasing the search for his missing “Sbooch.” No less than a mystery movie, this video has everyone at the edge of their seats.

    The one-minute teaser, released by the actor on his social media channel, shows him requesting his assistant to vigilantly guard his “Sbooch” as he leaves for his shot. But alas and behold! He returns to find his “Sbooch” missing, with his crew remaining silent as he questions them incessantly. The intriguing video has led to speculations about what is causing this upheaval on Suniel Shetty’s set and who has stolen his “Sbooch”.

  • Hoopr debuts the new single “Tora” by Sarry B

    Hoopr debuts the new single “Tora” by Sarry B

    Mumbai: Hoopr.ai, a music licensing platform, announces the release of its first single, “Tora,” by rising star Sarry B! “Tora” is a certified banger designed to captivate listeners with its impressive beats and catchy lyrics. Hailing from Delhi, Sarry B brings a sound to the music scene, seamlessly blending the rich cultural tapestry of Haryana with contemporary music styles.

    Sarry B, also known as Sarthak Bhatt, is notable in the regional music scene. Renowned for his powerful vocals and dynamic lyrical presence, he quickly makes waves with his unique blend of traditional Haryanvi sounds and modern influences. “Tora,” a Haryanvi slang term for “swag,” masterfully combines the rustic charm of Haryanvi vocals with modern production techniques, creating a track that feels both nostalgic and refreshingly innovative. The catchy melody and perfectly crafted lyrics showcase Sarry B’s musical prowess, pushing boundaries in the music industry and celebrating Haryanvi fusion music.

    “Tora” is performing exceptionally well. With encouraging response from social media listeners and creators, the song has crossed the over 500K views milestone across Instagram and YouTube, within 48 hours of its release.

    Hoopr.ai general manager Bhumika Shukla said, “Hoopr.ai’s mission is to empower creators by providing exceptional music that enhances their content. ‘Tora’ by Sarry B is a perfect example of how traditional sounds can be innovatively fused with modern styles to create something truly unique. It exemplifies the quality and diversity of music that Hoopr.ai offers. We are thrilled to support such a talented artist and bring his vibrant Haryanvi sound to a wider audience.”

    Hoopr.ai co-founder & CEO Gaurav Dagaonkar added, “Sarry B is a phenomenal talent, and ‘Tora’ is a testament to his ability to blend cultural richness with contemporary music. Hoopr.ai is proud to launch this track and excited to see how it resonates with listeners. The release of ‘Tora’ marks an important step for Hoopr.ai as we continue to innovate and provide diverse musical options. Our goal is to make music licensing simple and accessible for all creators, and ‘Tora’ showcases the kind of high-quality, boundary-pushing music we are committed to promoting.”

    With “Tora,” Sarry B continues to establish himself as an artist to watch. His ability to seamlessly blend Haryanvi roots with modern styles creates music with wide appeal. As “Tora” gains traction, it is evident that Sarry B’s star is on the rise, and there is great anticipation for his future works. “Tora” is an ideal addition to a variety of content, from travel vlogs to fashion videos. Visit Hoopr.ai to license “Tora” royalty-free for upcoming projects.

    Released only three days ago on YouTube, the song has already reached over 176K views and is generating strong search and play numbers across music streaming platforms like Spotify, Apple Music, JioSaavn, and many others. “Tora” is extending beyond music streaming, taking over Instagram as well. Multiple influencers have created trendy content using the song, further propelling its popularity.

     

  • Yuvaa Partners With The Man Company for second season of ‘Be A Man, Yaar’

    Yuvaa Partners With The Man Company for second season of ‘Be A Man, Yaar’

    Mumbai: It was in 2023 when Yuvaa- a popular GenZ-driven media organisation introduced India’s first chat show on positive masculinity called Be A Man, Yaar. The unique and heartfelt conversations with some of the popular men from showbiz, including Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan, caught the attention of millions, starting the much-needed conversation around men, their emotions, and positive masculinity. Now, in association with The Man Company, a leading male grooming brand, Yuvaa is coming back with season two of ‘Be A Man, Yaar’, and this time, it is all about the ‘humanity’ behind masculinity.

    To celebrate men from different fields and backgrounds, the second season of ‘Be A Man, Yaar’ will witness Media Entrepreneur and Co-Founder of Yuvaa, Nikhil Taneja engaging in candid, honest, authentic conversations about what it means to be a boy, a man, and a human with: Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad.

    The trailer of the show launched today on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.

    Yuvaa and The Man Company share a vision of redefining masculinity and fostering a culture of positive male identity. ‘Be A Man, Yaar’ aims to provide a platform for men to express their true selves, break free from societal stereotypes, and engage in meaningful dialogues that promote mental well-being and emotional health. The Man Company, with its dedication to holistic grooming and personal development, complements this mission by encouraging men to lead lives of authenticity and compassion. Together, they strive to inspire a generation of confident, empathetic, and proud men to be themselves.

    Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”

    The Man Company founder & MD Hitesh Dhingra also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion. He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.”

    With a reach of over 150 million and mentions by over 450 celebrities and creators, the first season of ‘Be A Man, Yaar’ featured candid conversations with notable figures like Vicky Kaushal, Karan Johar, Zakir Khan, and Naseeruddin Shah, exploring the concept of positive masculinity. Starring some unconventional discussions, the show became the flag bearer for positive communication for men around, bringing out their vulnerable emotions for the world to understand what it truly means to be a man!

    The extended unfiltered episodes will be available exclusively on Amazon Music.