Category: Social Media

“Innovation plays a key role in our brand strategy:” Pocket FM’s Vineet Singh

Mumbai: Netizens today crave personalised, immersive content that fits seamlessly into their busy lives. As digital entertainment evolves, audiences increasingly seek deeper engagement with stories that resonate on a personal and cultural level. With countless platforms vying for attention, it’s no longer enough to simply offer content; brands must deliver unique experiences that captivate and foster loyalty.

That’s where Pocket FM steps in, transforming the audio landscape with its fresh take on storytelling. Since its launch in 2018, Pocket FM has ignited a new way of consuming content, turning casual listening into a binge-worthy experience. With over 200 million listeners and a vast library of immersive audio series, it’s not just redefining entertainment—it’s creating a global community of engaged listeners who spend hours each day tuned in.

Delving deeper, Indiantelevision.com’s Arth Chakraborty caught up with Pocket FM’s head of brand marketing and communications, Vineet Singh, to discuss the brand’s approach to standing out in a competitive market, its focus on regional content, and the role of user-generated content in building a loyal community, and more…

Edited Excerpts:

On the key challenges you face in building Pocket FM’s brand, and ways in which you address them

Building Pocket FM’s brand in a cluttered market certainly comes with its challenges. One of the biggest hurdles is the intense competition among numerous audio content platforms, making it tough to stand out. With so many options available, establishing a unique brand identity that resonates with listeners is crucial.

To tackle this, we’ve focused on positioning Pocket FM as the go-to platform for audio series. By honing in on this niche, we differentiate ourselves. This clear focus helps us create a more recognizable brand and fosters loyalty among our users.

Another challenge is creating a distinct niche within the broader entertainment landscape. We’ve embraced the growing demand for regional content, which allows us to connect deeply with diverse audiences across India. By prioritising vernacular storytelling, we not only engage listeners but also support local talent, enriching our brand’s cultural relevance.

In summary, while the cluttered market presents its challenges, we’re committed to refining our brand strategy, focusing on unique content offerings, and building a strong connection with our audience. This approach positions Pocket FM for continued success as a leader in the audio series space.

On Pocket FM adapting its brand marketing strategy to differentiate itself in the competitive audio entertainment market and addressing changing audience preferences

To differentiate ourselves in the competitive entertainment market, Pocket FM has focused on understanding our audience’s unique preferences and behaviours.

We take a hyper-localised approach, tailoring our brand content to reflect the diverse cultures and interests of our listeners. This strategy not only boosts engagement but also fosters a strong sense of loyalty among our users. By connecting with them culturally and contextually, we ensure our content resonates on a personal level.

Innovation plays a key role in our brand strategy. For example, our interactive storytelling formats don’t just engage listeners; they immerse them in the experience. This helps us create a distinct identity in the market and deepens the emotional bond with our audience.

Looking ahead, we’re committed to staying agile and exploring new formats and technologies to enhance engagement. By remaining adaptable and audience-centric, Pocket FM aims to strengthen its leadership in the entertainment space.

On Pocket FM leveraging user-generated content in its marketing strategy and the role it plays in building community and engagement for Pocket FM

At Pocket FM, user-generated content (UGC) is central to our marketing strategy and community engagement. By tapping into the creativity of our listeners, we amplify our brand reach and foster a sense of ownership within our community.

UGC helps us in several ways:

● Fostering authentic connections: When listeners share their experiences or favourite shows, it creates genuine word-of-mouth marketing. This authenticity builds trust, as potential users see real interactions with our content.

● Expanding reach and visibility: User-shared content on social media broadens our reach organically. It taps into existing networks, increasing our visibility and serving as social proof that encourages new users to explore our platform.

● Building a sense of community: UGC strengthens connections among our listeners. When users share reviews, opinions, or fan art, it sparks conversations and builds micro-communities within our larger audience, fostering loyalty and a shared culture.

● Enhancing personalisation and feedback loops: User reviews and feedback help us tailor our content and marketing strategies. By understanding what resonates with our audience, we refine both our offerings and how we promote them

In summary, UGC not only amplifies our marketing efforts but also plays a key role in building a vibrant, engaged community at Pocket FM. By empowering our listeners to share their stories, we create a powerful connection that drives our success.

On Pocket FM measuring ROI for marketing campaigns, and the key metrics; and a recent example of a campaign with significant ROI

At Pocket FM, we measure the ROI of our marketing campaigns by focusing on a mix of performance and audience-centric metrics. While user acquisition is important, we believe true success lies in the depth of engagement and long-term retention.

We closely monitor how our campaigns resonate with our community and contribute to sustained engagement. Retention rates, in particular, give us a clear picture of how well we’re building lasting relationships with our audience.

Additionally, we prioritise understanding audience behaviour—from their first interaction to ongoing loyalty. This holistic approach helps us refine our strategies, ensuring our marketing efforts drive sustainable growth.

On Pocket FM keeping its brand messaging consistent across platforms and the strategies that you use to boost listener engagement and loyalty

At Pocket FM, ensuring a unified and consistent brand message across all platforms is a top priority to deliver a seamless listener experience. While we maintain a consistent tone and voice that reflects our brand identity, we adapt our communication to the unique dynamics of each channel. On social media, for example, we embrace a more casual and visually engaging approach to connect quickly with users, whereas on our app, we focus on deeper storytelling and analysis, offering a richer, more immersive experience.

On the upcoming trends in marketing that you’re excited about, and your plan to integrate them into Pocket FM’s strategy

Several emerging trends in marketing excite us, and we see great potential to integrate them into Pocket FM’s strategy for driving growth and engagement. To call out a few –

● AI-driven personalisation: Personalisation has become essential. With advancements in AI and machine learning, we can dive deeper into user behaviour and preferences. By leveraging AI, we plan to enhance our content across platforms with tailored experiences that align with user interests, delivering hyper-personalised content that keeps our audience engaged.

● We’re particularly excited about immersive audio technologies, like spatial audio, which can elevate brand communication. This technology creates a

multi-dimensional sound experience that places listeners at the heart of the narrative, making their listening experience more engaging.

● Direct-to-fan platforms: These platforms represent an exciting opportunity for more personalised audience engagement. They allow us to connect directly with our listeners, fostering deeper relationships and gaining real-time insights into their preferences. We’re exploring how to experiment with these platforms to strengthen our bonds with our audience and create tailored experiences that resonate on an individual level.

Overall, we’re eager to embrace these trends and integrate them into our strategy to enhance listener engagement and loyalty at Pocket FM.

September 16, 2024
Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

Mumbai: As the entire nation celebrates the auspicious occasion of Ganesh Chaturthi, BIG FM, one of India’s leading radio networks, marks the 17th edition of its highly acclaimed initiative – BIG Green Ganesha. Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly. This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB) and powered by Re Sustainability and Recycling Private Limited, is making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner, greener tomorrow.

The radio network will be unveiling a special BIG Green Ganesha song performed by the renowned singer Akriti Kakar, adding a festive and musical touch that inspires listeners to embrace sustainable practices. Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal amongst others are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.

A key highlight of this year’s campaign has been the recognition of ‘Green Heroes,’ individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi. Over 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.

BIG FM COO Sunil Kumaran shared, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated. Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”

In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, the Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities. BIG FM’s on-air promotions, RJ advocacy and digital contests are instrumental in spreading the message. Listeners are tuning in to exclusive RJ interviews with celebrities and Eco Bhakts, who are sharing their personal stories and inspiring others to join the eco-friendly movement.

September 13, 2024

Hyundai Motor India Ltd to organise 2024 edition of ‘Hyundai Spotlight Concerts’

Mumbai: Hyundai Motor India Ltd (HMIL), India’s smart mobility solutions provider, announced the 2024 Edition of ‘Hyundai Spotlight Concerts’, a unique engagement initiative, exclusively for Hyundai customers in India. In its second edition this year, these live concerts will be organized across six cities including Chennai, Mumbai, Guwahati, Chandigarh, Bangalore and Ahmedabad, featuring some of India’s most renowned performing artists and musicians.

Commenting on this unique customer-centric initiative, Hyundai Motor India Ltd’s full-time director and chief operating officer Tarun Garg said, “At Hyundai Motor India Limited, we believe in going beyond transactional terms and fostering long-term and meaningful relationships with customers. As a lifetime mobility partner, the Spotlight Concerts are Hyundai Motor India’s way of celebrating the trust and strong bond that the brand Hyundai shares with its customers and stands as a testament to its ‘Customer First’ approach. With tremendous response to the first edition, I am confident the second edition this year will be a much bigger success and raise the bar.”

In its second edition, HMIL is taking ‘Hyundai Spotlight Concerts’ to the next level with a formidable line-up of renowned artists, trendsetting live performances, and specially curated customer experience zones across multiple cities. Hyundai customers can register themselves with up to four members to be a part of this captivating experience.

‘Hyundai Spotlight Concerts’ were first introduced in 2023 with concerts across four cities. The concerts were a huge success with more than 8,500 customers attending these live performances with their loved ones. In 2024, HMIL has already organized four such concerts in New Delhi, Kolkata, Lucknow and Kochi.

City	Date	Artist	Venue
Chennai	September 14, 2024	Andrea Jeremiah and Stephen Devassy	Chennai Trade Centre, Nandambakkam
Mumbai	September 28, 2024	Shankar Ehsaan Loy and Shalmali Kholgade	NSCI Dome, Worli
Guwahati	October 5, 2024	Papon and Shankuraj Konwar	Indira Gandhi Athletic Stadium, Nalapara
Chandigarh	October 19, 2024	Neha Kakkar and Sukhe	Shalimar Ground, Sector 5, Panchkula
Bangalore	October 26, 2024	Shankar Ehsaan Loy and Vijay Prakash	Karnataka Trade Promoters Organization (KTPO), Whitefield
Ahmedabad	November 24, 2024	Sonu Nigam and Akasa	Vivenza by Gopi Farm, Ognaj

September 12, 2024

Social media vs traditional advertising: How online content is shaping the future of menstrual products

Mumbai: In recent years, the way consumers engage with brands has transformed dramatically, with social media emerging as a powerful tool for reaching and influencing audiences. For brands specializing in menstrual products, such as period panties and period pads, this shift has created a fascinating dynamic between traditional advertising methods and the more contemporary, interactive approaches offered by social media. This article delves into how social media marketing for period panties is reshaping the industry compared to traditional advertising for period pads, highlighting the evolving consumer behavior and preferences.

The Rise of Social Media Marketing

Social media platforms like Instagram, Youtube and Facebook have become central to modern marketing strategies. They offer an unparalleled level of engagement and personalization, allowing brands to connect with their audience in a more intimate and dynamic manner. For period panties—a relatively newer and innovative product in the menstrual product market—social media provides an ideal platform to build brand awareness and educate consumers.

One of the main advantages of social media marketing is its ability to foster community and conversation. Brands can leverage user-generated content, influencer partnerships, and interactive campaigns to create a sense of belonging among their target audience. For instance, a period panties brand might collaborate with influencers who share their personal experiences, thereby creating authentic connections with potential customers. Additionally, social media allows for real-time feedback and interactions, enabling brands to quickly address concerns and adapt their strategies.

Traditional Advertising: The Legacy Approach

In contrast, traditional advertising methods—such as TV commercials, print ads, and billboards—have been the cornerstone of marketing for period pads. These methods have long been used to establish brand recognition and trust. Traditional advertising is highly effective in reaching a broad audience and reinforcing brand messages through repeated exposure. However, it often lacks the interactive and personalized aspects that social media offers.

For period pads, traditional advertising has relied on conventional messaging that emphasizes product functionality and reliability. While these ads have been successful in conveying basic information and maintaining a steady market presence, they typically do not engage consumers on a personal level. The one-way communication model of traditional advertising does not allow for the same degree of interaction or community-building as social media.

Shifting Consumer Behavior

The shift in consumer behavior is a key factor driving the effectiveness of social media marketing for period panties compared to traditional advertising for period pads. Today’s consumers, especially younger generations, value authenticity, transparency, and relatability in the brands they support. They are increasingly turning to social media not just for product recommendations but for community and content that resonates with their personal values and experiences.

Period panties brands have capitalized on this shift by using social media to address topics that have traditionally been considered taboo or sensitive. They often engage in open conversations about menstrual health, body positivity, and sustainability, topics that resonate strongly with today’s socially conscious consumers. This approach helps demystify the product and builds a loyal customer base that feels seen and heard.

On the other hand, traditional advertising for period pads often focuses on its messaging and standardized communication style. While this approach continues to be effective for certain demographics, it may not capture the attention or loyalty of newer generations who seek more interactive and personalized brand experiences.

Cost-Effectiveness and Reach

Another significant factor is the cost-effectiveness of social media marketing compared to traditional advertising. Creating and managing social media content can be considerably less expensive than producing high-quality TV commercials or print ads. Additionally, social media allows for precise targeting and tracking of campaign performance, providing brands with valuable insights into their return on investment.

Period panties brands can run targeted ads, engage in influencer partnerships, and create viral content at a fraction of the cost of traditional media campaigns. This not only makes social media an attractive option for emerging brands but also allows for more agile and responsive marketing strategies.

Conclusion

The comparison between social media marketing for period panties and traditional advertising for period pads highlights a broader shift in consumer behavior and marketing effectiveness. As consumers increasingly gravitate towards interactive, authentic, and personalized brand experiences, social media has emerged as a powerful tool for engaging with today’s audience. While traditional advertising continues to play a role in maintaining brand presence and credibility, the dynamic and community-driven nature of social media is shaping the future of menstrual products in unprecedented ways. For brands looking to stay relevant and connected with their audience, embracing social media marketing is not just an option—it’s becoming essential.

September 12, 2024
Chaitanya Verma releases soulful indie pop track ‘Meri Banke Rehna’

Mumbai: Emerging singer and songwriter Chaitanya Verma releases his latest single, ‘Meri Banke Rehna’, through Hoopr, India’s first music licensing platform. This Indie-Pop track expresses the universal desire to hold onto a loved one, with an infectious rhythm and emotionally resonant lyrics. The song serves as a heartfelt dedication for anyone wishing to express their deepest feelings.

Alongside the track, a lyrical video is available on YouTube, adding depth to the soulful tune. ‘Meri Banke Rehna’ demonstrates Verma’s talent for translating raw emotions into music that resonates with listeners. The song touches on love, connection, and commitment, and is available for streaming on Hoopr (https://hoopr.ai/track/meri-banke-rehna) and YouTube.

Chaitanya Verma, originally from Nainital, Uttarakhand, is a semi-classically trained singer based in Mumbai. He combines his heartfelt songwriting with sound engineering expertise, crafting a unique sound that blends soulfulness with contemporary flair.

Chaitanya Verma commented, “I’m incredibly thankful to Hoopr for providing a platform that not only supports independent artists like myself but also connects us with a wider audience. ‘Meri Banke Rehna’ is very special to me, and it’s exciting to see it reach new listeners through Hoopr. I’m looking forward to creating more music and continuing this journey with the amazing support from Hoopr.”

Hoopr’s co-founder and ceo, Gaurav Dagaonkar added, “At Hoopr, we believe in empowering all kinds of music artists, whether they’re just starting out or are established in their careers. Chaitanya Verma’s ‘Meri Banke Rehna’ is a beautiful addition to our platform, and we’re proud to provide a space for artists like him to share their unique talents with the world. Our mission is to give musicians the tools and opportunities they need to grow, and we’re thrilled to see such incredible talent being showcased on Hoopr.”

Hoopr’s general manager of music, Bhumika Shukla emphasised, “At Hoopr, our focus is on nurturing the indie music landscape by giving talented artists like Chaitanya Verma the platform to reach a wider audience. ‘Meri Banke Rehna’ exemplifies the rich, emotional depth that indie music brings to listeners. We are dedicated to fostering creative voices and ensuring that artists have the tools they need to thrive and connect with their fans.”

Chaitanya’s artistic mission is to inspire love and contentment in his audience. ‘Meri Banke Rehna’ extends his vision, marking another step in his musical journey. He looks forward to continuing this path and seeing where his music takes him next.

September 11, 2024
Short videos drive over 47 per cent consumer choices: ShareChat & Moj Report

Mumbai: As the festive fervour sweeps across India, a notable shift in consumer behaviour is being observed with almost half of (47 per cent) of Indian consumers being influenced by short-form videos while making their purchases, cities “Short Form Big Impact: Festive Blueprint”, a report by social media platforms ShareChat & Moj.

Short-form videos have become a staple in the daily lives of Indian consumers as 81 per cent consumers actively watch bite-sized form of content. Increasingly influential among consumers aged 25-44, almost 50 per cent of them base their purchase decisions on the content they consume on short video platforms.

Key Highlights

●   Influence of Short videos: The more India watches short-form videos, the more its purchase decisions are influenced by them. 59% of those who watch more than 60 minutes make purchase decisions based on short-form videos.

●   Native language supremacy: 86% of India wants content in their regional language, with 84% finding content in their regional languages more relatable and trustworthy. 45% of India makes purchases based on videos from creators in their native language.

●   Rise of micro influencers: In Tier 3 cities, purchase decisions are most influenced by creator-led videos. 70 per cent of creators create more content around and during festivals, with 79 per cent of them garnering an increase in user engagement on creator-led content.

●   Festive must-haves: The top trending choices for consumers are clothing, home decor and gifts, followed by beauty, food and electronics.

●   Brand affinity: Around 34 per cent of shoppers are open to exploring new brands, making this a key moment for brands to shine. In the West, 39 per cent of Indians are ready to experiment with new brands, showing a strong sense of curiosity. On the other hand, the South showcases brand loyalty, with 68% preferring their trusted favourites.

“We are living in a transformative era where short videos are driving purchase decisions for most of the Indians. As India gears up for the festive season, platforms like ShareChat and Moj offer brands a unique opportunity to engage with consumers in a meaningful way and drive authentic connections. By leveraging the power of short-form content, regional language preferences, and trusted creators, brands can optimise their impact and drive significant sales.”

“In this new shopping landscape, that has shifted majorly from traditional means to the consumers’ fingertips, we are proud to be acting as a bridge between consumers and brands. Brands have continued to receive returns through platforms such as ours, with a deep understanding of culture and language, fueled by creativity and strong strategic solutions adapting to evolving needs of today’s consumer.” said ShareChat and Moj chief business officer Gaurav Jain.

Short videos have become a key factor in shaping consumer behavior in India, evolving from brief moments of scrolling to capturing a significant portion of India’s daily screen time. Nearly 50 per cent of Indians watch short-form videos for more than 30 minutes a day, with 29 per cent spending more than 60 minutes a day, with women for both. The more time India spends on these videos, the more they shape decisions—showing the unexplored potential of short-form content. Short-form videos are not just a metro or Tier 1 phenomenon—they have a widespread influence across all regions. Moreover, purchase decisions in Tier 3 cities are more influenced by short-form videos, with 49% making decisions based on them, compared to an average of 45.7 per cent in other regions.

The survey encompassed insights from 6,000 users and 100 creators on ShareChat and Moj platforms, aiming to comprehend their festive activities, language preferences, and relationships with regional creators It encompassed people from diverse backgrounds and helped pinpoint a significant trend—the profoundness of short-form videos in swaying consumer behaviour. To access the full report, please visit https://ads.sharechat.com/research-and-insights/short-form-big-impact-festive-blueprint

September 5, 2024
Lotus Herbals unleashes new social media campaign with Anushka Sen

Mumbai: Lotus Herbals, unleashes a social media campaign with Actor and mega influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a DVC which will run across social media platforms that include Instagram, Facebook and YouTube. The DVC amplifies the attributes of Lotus White Glow 3 in 1 Deep Cleansing Facial Foam, a face wash crafted with a combination of potent ingredients that include Aloe Vera, Milk Enzymes, and Alpha Arbutin. This unique formulation addresses dark spots, sun tan, and dullness, providing a comprehensive solution for all skin types. This innovative Facial Foam is specially curated to deeply cleanse the skin and protect it from UV rays, making it less vulnerable to sun damage. Its unique formulation blocks melanin production, imparting a radiant glow.

The new DVC is a delightful film that targets a youthful GenZ audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frame shifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress. Anushka addresses three major skin problems, dark spots, sun tan and how to get that perfect glow. She asks, if there is a solution that addresses all three issues simultaneously. She empathically answers, Yes and introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the solution. Looking radiant and beautiful, Anushka speaks directly to the consumer and highlights the powerful ingredients which include Aloe Vera, Milk Enzymes, and Alpha Arbutin, known for their skin benefits. She emphasizes that the face wash with the power of 3x promises clear glowing skin. The film closes by focusing on the White Glow 3 in 1 Deep Cleansing facewash along with all the variants of the White Glow face wash range.

Commenting on the new campaign, Lotus Herbals chairman & managing director Nilin Passi says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”

Anushka Sen further added, “I’m thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”

The Lotus Herbals White Glow campaign with the stunning Actor and mega influencer Anushka Sen will play out on her social media channels to attract maximum visibility. Through this glamorous campaign, the 22year old Global Youth Icon will reach out to her audience of over 45 million followers. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage over a thousand nano and micro influencers to spread the word on the White Glow 3in 1 facial foam. The campaign will also play out on the brand’s social media channels such as Facebook, Instagram and YouTube. In addition, Lotus Herbals will promote the campaign through In-store branding and POP which will include banners, danglers, table-tops and posters across Retail channels.

September 4, 2024
Gobble and Tourism Australia Unite for a mini-series

Mumbai: Gobble and Tourism Australia have announced a collaboration on a new travel series, Unravel Australia, hosted by actor Ayush Mehra. This five-part mini series, now live on YouTube, takes viewers on an immersive journey through Australia’s stunning landscapes and uniquely Australian experiences.

Each 8–10-minute episode of Unravel Australia offers a comprehensive look at Australia’s best kept secrets and unmissable experiences. Living his dream of exploring the ‘Land Down Under’, Ayush surfs the waves of Sydney’s Bondi Beach, explores the stunning depths of the Great Barrier Reef in Queensland, visits the iconic Melbourne Cricket Ground, gets up close and personal with kangaroos and koalas at Ballarat Wildlife Park in Victoria, sandboards down dunes in Port Stephens in New South Wales, and samples world class food and drink experiences with the celebrated Australian chef and TV personality, Andy Allen.

Gobble’s innovative approach to delivering entertaining and meaningful content aligns with Tourism Australia’s mission to showcase the unique and unforgettable experiences that the destination has to offer Indian travellers. By combining Ayush Mehra’s engaging storytelling with the visually captivating and diverse landscapes of Australia, Unravel Australia is set to be a feast for the senses.

Pocket Aces D2C head, Vishwanath Shetty expressed, “At Pocket Aces, we are constantly striving to create content that entertains and enriches the viewer’s experience. ‘Unravel Australia’ is a perfect example of how storytelling and visual exploration can come together to showcase a country’s cultural and natural wonders. Ayush’s enthusiasm and passion for exploration, combined with the breathtaking visuals of Australia, will undoubtedly captivate our audience. We’re proud to collaborate with Tourism Australia on this project and look forward to bringing more such exciting content to our viewers.”

Commenting on the new series, Tourism Australia Country Manager – India & Gulf Nishant Kashikar said, “Our key objective of the partnership with Pocket Aces and their channel Gobble was to make Australia the destination of choice for their premium audience who are seeking holiday inspiration. Australia has something for every type of traveller – from stunning landscapes and vibrant cities, to world-class cuisine, and unique wildlife experiences that are enjoyable all year round. The new series is just a glimpse into the diversity of tourism experiences that Australia has to offer.”

“Being a part of ‘Unravel Australia’ has been nothing short of a magical adventure, all thanks to Gobble. Australia’s Southeast Coast is a treasure trove of stunning landscapes, vibrant cities, and rich culture, and I’m thrilled to be able to share these experiences with viewers back home. Every moment of this journey has been an adventure, from the thrill of surfing the waves to the serene beauty of the forests. I hope this series inspires people to explore Australia and experience the wonder of ‘The Land Down Under’ themselves,” said Ayush Mehra.

August 31, 2024
Chariot Productions Media and Digitek partner with Janhvi Kapoor & Rohit Saraf

Mumbai: Digitek has announced its latest collaboration with actors Janhvi Kapoor and Rohit Suresh Saraf. This partnership marks a significant milestone for Digitek as it continues to expand its footprint in the realm of content creation and professional photography and videography equipment.

“We are delighted to welcome Janhvi and Rohit to the Digitek family,” said Digitek Managing director Amit Kumar Saraff. “Their dynamic energy and widespread influence perfectly align with our brand’s vision. This association underscores our commitment to innovation and engaging meaningfully with our audience.”

Chariot Productions Media Pvt Ltd (the agency facilitating this collaboration) director Rajesh Joshi added, “As the media partner for Digitek, we recognise the dynamic presence and widespread appeal that Janhvi and Rohit bring. Their alignment with Digitek’s brand values and vision will enhance our efforts to merge cutting-edge technology with the vibrant world of entertainment. We eagerly anticipate blending these elements to create something truly remarkable.”

The collaboration will officially commence during the upcoming festival season, featuring a series of innovative and engaging campaigns designed to captivate and inspire audiences.

August 31, 2024
The pop-up club night experience Technosphere lands in Bengaluru

Mumbai: The pulse of Bengaluru is set to race as Spacebound brings its pop-up club night, Technosphere, to the city on 21 September 2024, at the Manpho Convention Centre. This underground techno music event will electrify the city, transforming Bengaluru’s nightlife with a stellar lineup of artists ready to take the stage and elevate the vibe to new heights.

Technosphere isn’t just a club night; it’s a full-blown techno revolution! With cutting-edge production, an awe-inspiring centre stage, jaw-dropping special effects and the largest indoor club venue you’ve ever witnessed, this event is set to redefine the underground music scene. Expect immersive visuals, where beats collide with lights, creating an immersive atmosphere that will leave attendees spellbound. This edition of Technosphere will feature a stellar lineup of techno powerhouses: Anyasa, Sequ3l, Realmm and Sharnea.

Anyasa, the alter ego of Anish Sood, has been a trailblazer in the Indian electronic music landscape. His innovative fusion of Indian classical music with deep, melodic house has earned him critical acclaim and a dedicated fan base. Known for tracks like ‘Rasiya’ and ‘Naina’, Anyasa brings a distinct sound that beautifully bridges the gap between traditional and modern music, making each of his sets a unique auditory experience.

Anyasa added, “Get ready, Bengaluru – let’s create some magic together at Technosphere! As the first IP in India that has production with a centre rotating stage, Technosphere is the ultimate playground for artists like myself. I can’t wait to connect with the dynamic crowd in a city that’s always ready to groove.”

Sequ3l is no stranger to the global electronic music community. With his signature blend of progressive house and techno, he has captivated audiences worldwide. His track ‘Every Goodbye’ topped the Beatport charts and his music has been featured by industry heavyweights like Hernan Cattaneo and Nick Warren. Sequ3l’s ability to weave intricate melodies with powerful bass lines creates an immersive experience that resonates deeply with his listeners.

Realmm, the emerging star of the Indian electronic music scene, is quickly making a name for himself with his deep, groovy soundscapes. His music, characterized by hypnotic rhythms and lush textures, has found a home in some of the most prestigious underground labels. Realmm’s sets are a journey into the depths of electronic music, with a focus on creating a vibe that is both captivating and dance-inducing.

Realmm added, “Playing at Technosphere for the first time and I’m really excited for the new setup. Really looking forward to it!”

Sharnea, the progressive melodic techno sensation from Bengaluru, has rapidly ascended to become one of the most sought-after DJs in the industry. With a magnetic stage presence and electrifying sets, Sharnea has headlined some of the most prestigious music festivals across the globe, including some of the biggest international festivals in the world. Her performances, known for seamlessly blending genres, have earned her accolades such as the Best New DJ award at the International Dance Music Awards and a spot on DJ Mag’s Top 100 DJs list.

Spacebound CEO Karan Singh said, “We’re absolutely stoked to bring Technosphere to Bengaluru after a successful night in Mumbai earlier this year. It’s a movement for techno enthusiasts to unite, explore new sounds and create unforgettable memories with the biggest pop-up club night experience ever.”

After the massive success of its first edition, Technosphere is back and bigger than ever, ready to redefine the techno experience and create the largest club night in India! It promises an unparalleled clubbing experience, with each artist curating a set that showcases their signature style while pushing the boundaries of electronic music. Imagine a stage so close you can almost touch the energy, paired with the largest indoor venue for a club night in India. The event will feature mesmerising lighting, VIP tables right next to the action and an elevated platform for a truly unforgettable view, all designed to pull you into an immersive world of music and visuals.

As Technsophere continues to bring world-class experiences to cities across India, Bengaluru is set to be the next hotspot for music lovers to immerse themselves in a night of pure sonic bliss.

August 30, 2024