Category: iWorld

  • Facebook to join hands with Indian government

    Facebook to join hands with Indian government

    MUMBAI: After swooning the nation with his ideas to enhance the internet connectivity in India in the Internet.org summit, Facebook founder Mark Zuckerberg, who was in the country on a two-day visit, met Prime Minister Narendra Modi on 10 October.

    Soon after the meeting, the PM tweeted, “It was wonderful meeting Facebook CEO Mark Zuckerberg. We discussed a wide range of issues.”

    The discussion included an array of topics revolving around the innovative use of Facebook as a platform to engage with a large audience in the service of humanity; from helping in the digital India campaign to fighting terrorism using social media.

    “I spoke to him about Swachh Bharat Mission. Zuckerberg shared that Facebook would assist the Government of India in the Clean India mobile application. This will surely give an impetus to Swachh Bharat Mission. “

    “Zuckerberg is excited about Digital India initiative. I requested him to identify certain areas where Facebook can help us in that. I also requested Zuckerberg to identify how Facebook can help promote India’s rich tourist potential across the world,” Modi posted on his Facebook page.

    They also talked about the Digital India initiative. A statement on Modi’s website said, “Zuckerberg said that he is extremely excited about the Digital India initiative of the Government of India. Prime Minister Shri Modi asked him to identify some domains of Digital India where Facebook can get involved and help.”

    The Prime Minister appealed to Facebook co-founder to look at how to enhance Internet literacy along with Internet connectivity.

    Adding to the same, Zuckerberg stated that Facebook wants to work with the Government of India in the fields of healthcare, education and provide a gamut of services to the people.

    He further added that Facebook will also help in the creation of the Clean India Mobile App and that it would be launched soon. This would give a strong impetus to the Swachh Bharat Mission.

    In the meeting, PM also pointed out that lots of terrorist elements are using social media platforms to recruit members, according to an official statement.
    “This is unfortunate and we need to think of the role the social media can play to stop terror,” Modi said.

    Earlier in the day, the Facebook co-founder also met Information Technology Minister Ravi Shankar Prasad as part of the Centre’s ambitious Digital India plan which seeks to expand internet access across the nation.

    “Mark’s interest in India impressed me. Facebook wants to work with the Digital India program and the Indian govt is happy to support them in their launch of internet.org,” Prasad said.

    “He has shown profound interest to involve Facebook in the Digital India program and in broadband distribution, e-Health, e-Education etc. Really there is a great scope to work together. His idea to promote entrepreneurship among Indians in the field of IT was truly remarkable,” he posted on his Facebook page.

    They also spoke about the National Optical Fiber Network (NOFN) project during their meeting which aims to connect 2.5 lakh village panchayats through high-speed broadband by 2017.

    Prasad said that he believes there exists a great opportunity for Facebook to harness the vast potential of Indian entrepreneurs in retailing of internet connectivity to the masses by involving local entrepreneurs. Government would extend all cooperation to Facebook in this endeavor.

    He proposed that Facebook could contribute to India’s Rs 21,000-crore NOFN project on last-mile connectivity.

    Zuckerberg also spoke of alternate technology such as drones and satellite communications playing a critical part in this last-mile linkage.

    “India could be the first country in which Facebook deploys drones to provide broadband connectivity in remote and inaccessible areas, with CEO Mark Zuckerberg proposing a pilot project to bridge this digital divide during his meeting,” the IT Minister added.

    Facebook’s Connectivity Lab is actively developing large, inexpensive, solar-powered drones that will be able to fly for years at a time, the division’s engineering director Yael Maguire announced earlier this year. These unmanned vehicles will be about the size of a Boeing 747 but weigh only as much as four car tyres while serving as large connectivity hubs.

    The drones would fly at a height of 60,000 to 90,000 feet above the ground, far above commercial jetliners and at a level where they wouldn’t be affected by the weather, effectively making them invisible.

    In order to continuously provide Wi-Fi coverage, they would be powered by the sun, Maguire had said, adding that these could be tested in the US as early as next year.

    On 9 October, while addressing media persons, Zuckerberg had said that Facebook is working extensively in rural India to enhance connectivity. “Internet.org  is an effort to bring basic Internet services to all”, he added. The pilot project of Facebook has already helped to connect more than 3 million people with this program.  “If we can connect people over here, we can help bring this rich Indian culture to the world.”

    Stressing on the importance of connectivity, Zuckerberg had said while India has about 243 million Internet users and have 100 million plus Facebook users, there are over a billion people in the country who do not have access to the net.

    The 30-year-old billionaire is the third high-profile head of a US-based tech firm to visit India in the last few weeks, after Satya Nadella of Microsoft and Jeff Bezos of Amazon.

     

  • Diwali Dhamaka Week flags off on Amazon.in

    Diwali Dhamaka Week flags off on Amazon.in

    MUMBAI: The Diwali Dhamaka Week flagged off today morning on Amazon.in. Every day of the week, there will be great deals across hundreds of products from all categories enabling  Amazon.in customers  to make great savings on their Diwali shopping every hour. Amazon.in will be introducing new Lighting Deals every hour starting 7am to 6pm.  In addition, the next seven days will also witness launch of new categories, access to exclusive selection and many new surprises each day.
     
    “Customers can look forward to Amazon.in as their one-stop Diwali shopping destination this week. Each of the seven days, we will offer our customers in India the great savings on thousands of products every hour,” says Amit Agarwal, Country Manager & VP, Amazon India. “We have been receiving an overwhelming response from customers since morning for the deals & offers that are being introduced every hour as part of the Diwali Dhamaka Week,” adds Amit.
     
    Some of the exciting offers that customers can look forward to in the Diwali Dhamaka Week include –
     
    •         Rs. 2000 off on Kindle Paperwhite
    •         Flat 20% off on laptops
    •         Flat 30% off on mobiles
    •         FLAT 40% off or more on luggage & bags from brands like  American Tourister, Wildcraft, Puma and more
    •         Flat 25% off or more on Home & Kitchen products
    •         Upto 70% off on Books
    •         Flat 55% off on Handbags
    •         Flat 50% off on Shoes
    •         Flat 60% , 50%, 40% off on Men, Women & Kids wear respectively
    •         Flat 50% off on Jewellery
    •         Flat 50% off or more on 1000+ watches from Timex , Giordano, Maxima Eg0 and more
    •         Upto 40% off on Video Games
    •         Flat 40% off on Sports, Fitness & Outdoor products
    And more
    Some important deals coming up tomorrow include –
    •         25% off on Philips HD4419 2300-Watt Smooth and Ribbed Plate Table Grill
    •         23% off on Samsung Multi Function Wireless Printer
    •         30% off on Easyfit Adult Diapers (Large)
    •         34% off on Canon Lide 110 Flatbed Scanner
    •         Philips HL 7720 750-Watt 3-Jar Mixer Grinder
    All deals are available for a limited time and till stocks last. Customers can join the waitlist on deals that are 100% claimed and Amazon.in will alert them when that deal becomes available again.
     
    Special festive packaging
     
    Amazon.in has introduced special festive design packaging for this Diwali season. The festive design packaging has been launched in select but most frequently used sizes. Customers can shop for Diwali gifts on Amazon.in and get them delivered in these special packages without requiring to gift wrap them.
     
    Exclusive Offers
     
    Customers continue to enjoy exclusive access to  some of the most sought-after products like the Micromax Canvas A1 with Android One™, the Canon Powershot SX520 camera, Blackberry Passport, Hidesign’s new ICONIC range for both men & women, Timex Weekender collection of watches, audio products from House of Marley, etc.  
    Customers should download the Amazon Shopping app and visit often to keep track of exciting offers every hour!
    Women customers have a lot going for them this Karwa Chauth as Amazon.in has curated  a special Ethnic Jewellery for Karwa Chauthand a Jewellery Gift Store for them this week to celebrate the festival

     

  • Amazon reportedly in talks to buy Jabong in India

    Amazon reportedly in talks to buy Jabong in India

    MUMBAI: With the rivalry rising in the e-commerce space, it looks like the Indian arm of Amazon is ready to heat it up a notch.  The e-tailer is reportedly in talks with Indian fashion site Jabong to acquire it.

     

    According to a report in a leading daily, the talks are at a preliminary stage and despite being valued at around $500 million in a recent regulatory filing, Jabong is holding out for $700 million as it reports to have multiple suitors.

     

    Denying commenting on the speculations, Amazon said, “We do not comment on anything we may or may not do in the future.”

     

    The report quoted a person working with the US e-tailer as saying that Jabong was ideal for acquisition since Flipkart had acquired Myntra in May for around $330 million.

     

    Flipkart-Myntra reportedly has 50 per cent of India’s online fashion retail market share with Jabong at 25 per cent.

     

    Amazon CEO Jeff Bozos had promised to invest $2 billion in its India operations with a big chunk of it going towards acquisitions.

     

    Fashion e-tailer Jabong is part of a global group after its investors German venture capital group Rocket Internet and with Swedish investor Kinnevik announcing a merger of five emerging market fashion start-ups. The merged entity is called Global Fashion Group (GFG) and worth about worth 2.7 billion euros or around Rs 21,000 crore.

     

    The company’s CEO Arun Chandra Mohan has also been pretty optimistic about the company’s outlook and had said in a recent interview to the paper said, “I believe the valuation of my company is going to be significant. We are going to be a billion dollar business.”

     

    Amazon India started offering fashion products on its marketplace in May, and an acquisition offers a swift route to scaling up. In the US, Amazon chose a similar strategy to improve its fashion credentials by buying Zappos in 2009. 

  • Amazon to get its first physical store soon

    Amazon to get its first physical store soon

    MUMBAI: Amazon.com, the online giant may soon open its first physical store, at a prime site in Midtown Manhattan, according to The Wall Street Journal.

     

    It would be the first brick-and-mortar outlet in its 20-year history and attempt by Amazon to connect with customers in the physical world.

     

    Expected to open in time for the holiday shopping season, the store may also display Amazon’s proprietary products, such as its Kindle line of e-readers and tablets, Fire smartphones and video-streaming boxes. If the store takes off, Amazon may also expand to other cities, the Journal reported.

     

    The leading e-commerce platform plans to open its first full-fledged store across from the Empire State Building, at 7 West 34th Street, the report added. The site will double as a mini-warehouse to support same-day delivery, returns and order pickups within New York.

     

    A store would mark a significant move for an online retailer that has capitalised on its Internet business model and the cost-savings of doing away with a vast physical network.

     

    In recent years however, the company’s CEO Jeff Bezos has led a number of initiatives that have mandated a physical presence in cities. The company has also on occasion set up pop-up stores in malls, though those have been rare.

     

    Amazon also has set up large metal lockers in convenience stores and parking garages around the country to accommodate deliveries and returns. The lockers don’t offer same-day delivery, however. The lockers have been a popular option, and Amazon has expanded them to a number of cities, including overseas, after initially just offering them in Seattle.

     

  • Pustaka launches India’s first language eBook portal

    Pustaka launches India’s first language eBook portal

    BENGALURU: Pustaka Digital Media today launches India’s first ebook selling and lending portal in vernacular languages -www.pustaka.co.in. Initially www.pustaka.co.in will have 150 plus titles from the eminent authors of Tamil, Kananda and Telugu languages. The company plans to launch digitization model for all Indian language books by the end of 2020 based on the response from both reader and author community.

     

     

    Book lending library is a gift for book lovers and avid readers. With the new language eBook portal, Pustaka is introducing the traditional book subscription model on eBook platform. www.pustaka.co.in will address the need of the growing e-reader community of India and abroad who wants to read and cherish various literature of their own language. While bridging this gap, this new concept of eBook lending service opens a new stream of revenue for the authors in addition to current conventional revenue model.

     

     

    Commenting on this development, Nivetha, Founder & CEO, Pustaka Digital Media said, “www.pustaka.co.in will provide a whole new experience to the Indian language book readers with rich mobile content. We often complain that the young generation do not read native language books. Unfortunately, most of the native language books are not available as eBooks and they slowly migrate to English. Pustaka’s goal is to bridge this gap by publishing regional language books as eBooks. By the end of 2020, we plan to have few lakhs eBooks from all Indian languages on the platform of Pustaka”.

     

     

    Initially, the readers will be able the access the works of the eminent authors including Indira Soundarrajan, Pattukottai Prabhakar, Yandamoori Veerendranath, Neela Padmanabhan, Devibala, Rajesh Kumar, K.T.Gatti, Balabhadrapatruni Ramani and many more authors. The company is in the process of digitization various works of other prominent authors which will be available in a month’s time.

     

     

    ”Pustaka’s goal is to connect authors and readers of regional language books using technology. The new age readers are techno savvy and reads on the go. This trend has been driving the eBook market. Along with the English language books, Indian readers want to read their native language books of their favourite authors. Our plan is to target the readers of all age groups across India and other parts of world who desires to read their own language books”, said, Padmanaban, Director of Pustaka Digital Media.

     

     

    Few best seller books which will be available for the readers on Pustaka’s platform includes Tulasi, Tulasidala, Pallikonda Puram, Aindhu Vazhi Moondru Vaasal, Khajuraho etc.

     

     

    Delighted by this initiative Mr. Indira Soundarrajan (One of the prominent author in Tamil), said, “Nowadays, the way people read is changed and I feel it is necessary to adapt to that change. I would like to congratulate the team of Pustaka Digital Media for this great initiative. This will be able to bond the new age readers with our rich Indian literature and culture.”.

     

  • Facebook is working extensively in rural India to enhance connectivity, says Mark Zuckerberg

    Facebook is working extensively in rural India to enhance connectivity, says Mark Zuckerberg

    MUMBAI: Stressing on the importance of enhancing internet connectivity in India, Facebook  founder and CEO Mark Zuckerberg today said, “Connectivity can’t be restricted to just the rich and powerful. Cost of internet access has to be made affordable.”

     

    The Facebook CEO is in India on a two-day visit and was speaking at the first summit for Internet.org, an organisation led by Facebook.

     

    Mark Zuckerberg has said that he would meet PM Narendra Modi on 10 October to discuss connecting Indian villages to the internet, and Facebook’s role in doing so.

     

    Pitching for free ‘basic net access’, Zuckerberg reckoned that it should be like dialing 911 in the US or 100 here in India. “There needs to be a 911 for the internet. We’ve been working with operators to offer free basic Internet for everyone, to break down the social barriers. With this model, we’ve already helped people connect 3 million people.”

     

    “Connectivity is a human right. We want to build an internet that works for all,” he added.

     

    The 30-year old also announced that Facebook will fund apps and services in local Indian languages for women, students and farmers.

     

    He pointed out that only about a third of people in the world had access to the Internet – 243 million in India and a recent survey showed that 69 percent of people in India said they didn’t know why it would be useful for them.

     

    The biggest barrier, he said, was that “lots of people who have never experienced the internet don’t know why they need it.”

     

    He also added that lack of relevant local language content is why most Indians don’t use internet and Facebook is working extensively in rural India to enhance connectivity.

     

    “Facebook is focusing on content in local languages. It is crucial to internet penetration in Asia, especially India,” said the 30-year-old billionaire. “80 per cent of content on the internet is just in 10 languages, while there are 22 official languages in India; 65 per cent of people use Facebook in a language other than English, including 10 Indian languages.”

     

    Zuckerberg stated that the next generation has the opportunity to bring the world to India and India to the world. The whole world being robbed of creativity and ideas because so many people in India are not online yet, he further said.

     

    He further revealed that Facebook has launched a new contest to develop local apps for farmers and social services in local languages with a $1 million fund dedicated for it.

     

    “We’re also going to extend a program called FB Start,” he added, “which provides $40,000 (Rs 25 lakh approximately) to developers who build and develop apps in these categories,” he added.

     

    Praising India, Zuckerberg credited it for ‘making leaps in revolutions that changed the world’. “Inventions have changed the world throughout history. ’Mangalyaan’ is a huge achievement for India,” he said.

     

    The CEO is of the opinion that lowering data costs by operators is not a sustainable solution. “Mobile operators invest a lot of money, lowering costs is not easy,” he said. “Infrastructure is the biggest barrier to internet, then technical issues. Language barriers are huge impediments to the internet,” he added.

     

    “Connected people have better access to technology, education and jobs. When people are connected, accomplishments are easy,” Zuckerberg said.

     

    Internet.org aims to make internet access affordable for people acrossthe globe. Focused on enabling the next five billion people without internet access to come online, the founding members of the project include Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung.

     

    The partners are collaborating on developing lower-cost, higher-quality smartphones and deploying internet access in under-served communities.

     

    Zuckerberg’s visit comes three months after Sheryl Sandberg, COO of the social networking giant, visited India which is Facebook’s second biggest market. She also met Modi, who has effectively used social networking during his election campaign and later even in governance.

     

    Zuckerberg is the third high profile CEO of a US-based corporation, after Amazon’s Jeff Bezos and Microsoft’s Satya Nadella, to visit India in last few days.

  • Future Group to now tie up with an e-commerce site

    Future Group to now tie up with an e-commerce site

    MUMBAI: A day after lashing out at e-commerce sites such as Flipkart for undercutting prices, Future Group CEO Kishore Biyani said that he would announce his ‘exclusive e-commerce partner’ soon, according to media reports.

     

    As per the reports, Biyani agreed that he met Amazon founder and CEO Jeff Bezos in Delhi last week, hinting that he might partner with Amazon to sell its private labels.

     

    “We discussed many things like the macro environment, the prime minister and so on,” Biyani told a leading business newspaper talking about his meeting with Bezos.

     

    “We can learn a lot of things from e-commerce players regarding their supply chain and logistics, sourcing and so on,” Biyani added.

     

    The buzz is also that Biyani is expected to meet other e-commerce players for a tie-up.

     

    The group would first take its fashion products online, followed by FMCG, general merchandise, food and others, he further said.

     

    The reports also add, “While tying up with e-commerce portal is a ‘brand strategy’ Biyani said, the group’s own omni channel strategy, set to go live after Diwali, is a retail strategy or extension of his physical stores. He said the group’s omni channel strategy will work simultaneously along with retailing on e-commerce partner.”

     

    As part of the omni strategy, the group’s electronics format, Ezone, is expected to go online first, followed by premium food chain Foodhall and hypermarket chain Big Bazaar, a group executive further revealed.

     

    Biyani recently came out strongly against the strategy of e-com firms, accusing them of predatory pricing backed with foreign funding.

     

    Media reports quoted him saying, “Laws in this country do not allow sales below cost price. This is anti-competitive. We (at Big Bazaar and other retail brands) never sell below cost price.”

     

    The future group also launched ad blitz, lashing out at the e-commerce portals with taglines like, “No deal can win the trust of a billion people, you have to earn it.”

     

    His comments came after Flipkart announced that it clocked record sales of $100 million (Rs 610 crore) in just 10 hours of its Big Billion Day sale on 6 October. Rival Snapdeal also claimed to have matched it with its chief saying the portal saw sales of over Rs 1 crore per minute.

     

    But the Flipkart Big Billion Day was far from perfect, the e-commerce portal later apologised for the glitches encountered admitting its ‘failure’ in living upto the expectations of its customers. Acknowledging that it was not adequately prepared for the sheer scale of the event, Flipkart promised to come better prepared next time.

     

    Targeting the e-retailer after it released the apology letter, Future group released another ad with the tagline ‘You can’t take a nation for granted even for a day.’

     

    Confederation of All India Traders (CAIT) too has expressed concerns over huge discounts being offered by e-commerce firms. It has asked the Commerce and Industry Ministry to take steps to monitor and regulate online businesses.

  • Quikr Collaborates with Blind Relief Association to Empower the Blind

    Quikr Collaborates with Blind Relief Association to Empower the Blind

    MUMBAI: Quikr, India’s number one online classifieds company and Blind Relief Association, Delhi (BRAD), a premier NGO serving in the field of education and training of the blind, today announced a long term collaboration to support the visually impaired people by offering them training opportunities with Quikr.

     

    According to the agreement signed on the World Sight Day, the selected trainee-agents will contribute to the company’s day to day operations.

     

    The 10 visually impaired trainee-agents inducted will perform assigned tasks for Quikr. They will be trained to verify ad listings posted by the customers on Quikr, to ensure that the data and information listed is confirmed and accurate.  The Quikr team is working very closely with the Blind Relief Association team to ensure that they are well trained and equipped to understand this rapidly evolving category and can add value in ensuring a high quality of listings on the site.

     

    Commenting on this initiative, Founder and CEO of Quikr Pranay Chulet said, “Quikr is honoured to enter into this alliance with the Blind Relief Association of Delhi. We recognise that there is a prevalent notion that blindness and vision impairment rob people of their self reliance, and on the occasion of World Sight Day, we seek to change that mindset by bringing out the potential of these individuals. With the correct training, we will provide them with job opportunities which will build their confidence by working with a fast growing internet company.”

     

    Talking about the partnership, Hony Executive Secretary of Blind Relief Association Kailash Chandra Pande, said, “It is a privilege for us to be associated with a company like Quikr which is such a powerful brand in the online space. With this opportunity, we are providing these individuals with quality training and work experience which will hone their capabilities. This is a great way to give these youngsters the confidence and skills required to navigate in the workforce.”

  • Lonely Planet India launches its digital campaign ‘India Unexplored’

    Lonely Planet India launches its digital campaign ‘India Unexplored’

    MUMBAI: Lonely Planet India has launched ‘India Unexplored’, an exciting new digital campaign to find the best hidden spots and experiences throughout the country. Hosted on the Lonely Planet India website (www.lonelyplanet.in) and promoted on social media channels including Facebook, Twitter, Google + and Instagram, ‘India Explored’ will see participants submit their discoveries of lesser known destinations across India. This is a 45 day digital campaign that launches on 4 October 2014 and will be live until 17 November 2014.

     

    This is an application-based campaign hosted on www.lonelyplanet.in. The URL is unexplored.lonelyplanet.in

     

     ‘India Unexplored’ is a pan-India digital campaign by Lonely Planet India where participants can submit their discoveries of lesser known destinations under the following special themes:  

     

     .   SEE: This special theme is all about sharing lesser known and unexplored beaches, hill stations, mountains and interesting places to visit in our country, including natural and man-made attractions.

     

     .   DO: In this special theme, the participants will share their adventure endeavours and experiences such as paragliding, skiing, rafting or trekking etc.

     

     .   EAT: Here participants will share places which are interesting to eat at.

     

     .   SHOP: This special theme is for the participants to share their experiences and memories at shops and markets from offbeat places in India.

                     

    To participate in the ‘India Unexplored’ campaign, one must submit a discovery about a destination in the country. This destination should be listed on Google Maps. Participants can submit details about the place, images and videos about the destination. The entries will then be moderated by Lonely Planet. Each of the entries that are eligible to be published on the website will be allocated points. On the basis of the number of points earned, the 3 mega winners will be decided. There will be a panel of 3 judges including travel experts to select the winners of India Unexplored campaign. The winners will be picked on the basis of ratings given by the judges who will judge the entries basis parameters such as nature and uniqueness of the location of discovery/ entry, quality of content in the description, image aptness and quality, frame and creativity in the image caption and video relevance and quality as well as visual content.

     

    Skyscanner, a leading global travel search site has come on board as the title sponsor for Lonely Planet’s India Unexplored campaign. There are also various prize sponsors including F&D Audio, Joy Resorts and Hotels, Linger Guesthouses, Outdoor Travel Gear, Polaris India, Pugdundee Safaris, Skybags and Wrangler.

     

    There are hosts of prizes to be won, participants can win prizes as per the following:

     

    .  45 early bird prizes for those first set of discoverers submitting approved discoveries. Winners will be announced on 13 October 2014.

     

    18 prizes for the  mini contests on Lonely Planet India’s social media channels such as Facebook, Twitter, Google+ and Instagram

     

    .  Prizes for 1st, 2nd and 3rd winner of each of the special themes ( SEE, DO, EAT and SHOP).

     

    .  Prizes for the best image shared, best video shared and best trekking discovery.

     

    .  Prizes for 1st, 2nd and 3rd all round mega winners. Winners for special themes and  the mega winners will be announced on 1 December 2014

     

  • #BigBillionDay sale blunder: Flipkart apologises, govt probes

    #BigBillionDay sale blunder: Flipkart apologises, govt probes

    MUMBAI: The sale that was touted as the biggest sale in India by shoppers across the country seems to have disappointed many. With a mile long complaint list which included everything from server errors to price issues, abrupt cancellations among others, the dissatisfied and disgruntled customers backlashed on social media, with hashtags branding them as ‘Flopkart’ trending.

     

    A day after the failure of the the Big Billion Day Flipkart founders Sachin Bansal and Binny Bansal apologised for the chaotic and unpleasant experiences faces by the customers on 6 October.

     

    “Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry,” the Bansals, wrote in a joint email to customers.

     

    The e-commerce firm said 1.5 million people shopped at its portal on 6 October to take benefit of the one-day sale scheme. The company claimed it sold products worth over Rs 600 crore in just 10 hours under the scheme. The company had announced deep discounts for products in over 70 categories.

     

    “And though we saw unprecedented interest in our products and traffic like never before, we also realised that we were not adequately prepared for the sheer scale of the event. We didn’t source enough products and deals in advance to cater to your requirements,” the founders said.

     

    They added that the load on server led to intermittent outages that impacted shopping experience on the website.

     

    Flipkart had deployed nearly 5,000 servers and had prepared for 20 times the traffic growth – but the volume of traffic at different times of the day was much higher than this, the mail revealed.

     

    Talking about the out-of-stock issues, the founders reckoned, “We had ensured availability, anywhere from hundreds to a few lakh units for various products, but it was nowhere near the actual demand. We promise to plan much better for future promotions and ensure that we minimise the out-of-stock issues.”

     

    The e-mail further stated, “We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again.”

     

    “Everything that we have achieved at Flipkart is purely on the basis of our customer’s trust and faith…We failed to live up to this promise and would like to apologise once again to every single customer for our failure,” the founders concluded.

     

    Not only customers complained against the Big Billion Day sale, the Confederation of All India Traders (CAIT) has also sought a probe into the business model and trade practices of e-commerce companies to find out how they are offering huge discounts during the ongoing festive season. It also demanded setting up of a special task force of experts to conduct an in depth probe of working of such companies.

     

    Also according to media reports, Union Minister of State for Commerce and Industry Nirmala Sitharaman expressed concerns over Flipkart flash sale controversy.

     

    “We have received many inputs regarding Flipkart episode. Lot of concern has been expressed and we will look into it,” Sitharaman said.

     

    After receiving many complaints regarding the Big Billion Day sale, Commerce and Industry Minister Nirmala Sitharaman commented, “We have received many inputs. Lot of concerns have been expressed. We will study the matter… Whether there is a need for a separate policy or some kind of clarification is needed, we will make it clear soon,” the reports added.