Category: iWorld

  • Spectrum bid amount continues over Rs 1.03 lakh crore; 3G band activity slows down

    Spectrum bid amount continues over Rs 1.03 lakh crore; 3G band activity slows down

    NEW DELHI: The bid amount for the spectrum auctions has now touched Rs 103,046 crore at the end of 67 rounds on 16 March, even though bidding appears to have slowed down in 2100 MHz, which caters to 3G. 

     

    With this, more than 87 per cent of the spectrum has been provisionally allocated in the 2100 MHz, 1800 MHz, 900 MHz and 800 MHz bands now.

     

    Active bidding was still on at the end of the 67th round with six rounds completed on the eleventh day with majority of service areas going at a premium over reserve price.

     

    There is robust auction with 100 per cent activity requirement and activity in new service areas in 1800 MHz, 900 MHz and 800 MHz bands.

     

    The government had initially expected to reap around Rs 49,000 crore from the auction, though the Communications and IT Ministry sources had later predicted that it would get close to Rs 1 lakh crore.

  • Spectrum bid amount crosses Rs 1.02 lakh crore; under 13% still available

    Spectrum bid amount crosses Rs 1.02 lakh crore; under 13% still available

    NEW DELHI: The bid amount for the spectrum auctions has now touched Rs 102,215 crore with just under 13 per cent spectrum still available for allocation.

     

    With this, over 87 per cent of the spectrum has been provisionally allocated in the 2100 MHz, 1800 MHz, 900 MHz and 800 MHz bands now.

     

    Though the government claimed aggressive bidding was on at the end of the 61st round with six rounds completed on the tenth day, 14 March, the pace appears to have slowed down.

     

    The auction will continue in all bands with brisk bidding in 1800 MHz, 900 MHz and 800 MHz bands.

     

    A majority of service areas are going at a premium over reserve price. With 100 per cent activity requirement and activity in new service areas, competitive bidding is expected to continue today.

     

    The government had initially expected to reap around Rs 49,000 crore from the auction, though the Communications and IT Ministry sources had later predicted that it would get close to Rs 1 lakh crore.

  • Flipkart eyes one lakh sellers; aims to up seller base in Bengal

    Flipkart eyes one lakh sellers; aims to up seller base in Bengal

    KOLKATA: E-commerce marketplace Flipkart has set a target to have one lakh sellers hawking their products on its portal as the company is eyeing to ramp up the number of categories of items for sale and connect with more vendors from different parts of the country.

     

    Moreover, when it comes to the eastern region, West Bengal has the largest seller base in the east for Flipkart. With around 10 – 15 per cent M-o-M growth in the seller base, the state is poised to become one of the key seller hubs for product categories like home décor and furnishing, jewellery and leather accessories in the region going forward, said Flipkart senior vice-president (market place) Ankit Nagori.

     

    The company, which ships around 80 lakh items per month, has 30,000 active sellers of which 10 per cent are from Bengal. Flipkart is also planning to have more vendors from Siliguri and Durgapur in West Bengal.

     

    The platform had recently ventured into home décor and furnishing. “There are a couple of factors that will contribute to the growth in vendors. We are expanding our product categories and we are also expanding to new geographies in the country,” informed Nagori.

     

    When queried on the company’s expansion strategy, Nagori said that Flipkart was looking to make a headway into small towns such as Kundli, Tirupur, Panipat, and Pondicherry to source sellers.

     

    Flipkart offers support to sellers in the form of training programmes and working capital.

    “This year, handloom, home and local artifacts will emerge as prominent categories from this region. We are confident that we will see more sellers from these categories to join us and reach out to a wider range of customers nationally,” Nagori said.

     

    The company has also tied up with government bodies such as the Federation of Indian Micro and Small & Medium Enterprises, Directorate General of Employment & Training and Development Commissioner for Handlooms to enable more artisans to explore the online platform and boost their topline and bottomline.

     

    Talking about West Bengal, Nagori said that the company plans to have several focused seller engagement initiatives in the state. Among the products sold by sellers within eastern region, apparels, jewellery and leather products see a majority of demand – almost 60 per cent – by Indian customers. While the market demand for other categories like home décor, furnishing and handicraft products is estimated to grow by 30 – 40 per cent in 2015.

     

    “West Bengal is well-known for its unique range of home décor, handloom, and clothing and handicraft products. With thousands of local artisans/entrepreneurs in this region, Flipkart’s primary focus will be to educate and empower these sellers, and help them understand the benefits of selling to the customer directly via the online platform. We see huge potential for sellers from this region and as this is one of our key markets, it is important that we support and nurture them. With a current seller base of over 3000 sellers from this region, we expect this number to double in the year 2015,” he said.

     

    “This year handloom, home and local artifacts will emerge as prominent categories from this region. We are confident that we will see more sellers from these categories join us to reach out to a wider range of customers nationally,” he concluded.

  • Bid amount for spectrum continues to rise above Rs 1 lakh crore; 13% still available

    Bid amount for spectrum continues to rise above Rs 1 lakh crore; 13% still available

    NEW DELHI: The bid amount for the spectrum auctions continues to be above the figure of Rs 1 lakh crore with around 13 per cent spectrum still available for allocation.

     

     With this around 87 per cent of the spectrum has been provisionally allocated in the 2100 MHz, 1800 MHz, 900 MHz and 800 MHz bands now.

     

     Aggressive bidding was still on at the end of the 55th round with six rounds completed till 13 March. The bid amount figure had been recorded at Rs 1,02,000 crore yesterday evening.

     

    The auction will continue in all bands with brisk bidding in 1800 MHz, 900 MHz and 800 MHz bands.

     

    A majority of service areas are going at a premium over reserve price. With 100 per cent activity requirement and activity in new service areas, competitive bidding is expected to continue.

     

    The government had initially expected to reap around Rs 49,000 crore from the auction, though the Communications and IT Ministry sources had later predicted that it would get close to Rs 1 lakh crore.

  • Ofcom to review digital communications to ensure consumers getting best deals

    Ofcom to review digital communications to ensure consumers getting best deals

    NEW DELHI: British communications regulator Ofcom will be conducting an overarching review of the nation’s digital communications markets to ensure that communications providers and services continue to meet the needs of consumers and businesses.

     

    Ofcom’s Strategic Review of Digital Communications will examine competition, investment, innovation and the availability of products in the broadband, mobile and landline markets. By assessing these areas as a whole, Ofcom will consider wider questions complementary to those addressed by its regular, three-yearly reviews of individual telecoms markets.

     

    The review is in keeping with a commitment made in May last year when Ofcom had said 2015 would provide a timely opportunity to take stock of the effectiveness of the rules arising from the last major review, 10 years after they were introduced.

     

    Ofcom anticipates that the review will focus on ensuring the right incentives for private-sector investment, which can help to deliver availability and quality of service; maintaining strong competition and tackling obstacles or bottlenecks that might be holding the sector back; and identifying whether there is scope for deregulation in some areas.

     

    This review will be Ofcom’s second major assessment of the wider telecommunications sector. The first began in December 2003 and concluded in September 2005. It led to new rules, which allowed competing providers to access BT’s network, on equal terms, in order to offer phone and broadband services to consumers.

     

    The Strategic Review of Digital Communications will consider the implications of current and future developments for regulation, including: plans from major operators for significant network investment; telecoms services increasingly operating over the internet; and various potential mergers, acquisitions, joint ventures and partnerships in the sector.

     

    Since its last major review, Ofcom has adapted its regulatory approach to reflect the evolving telecom market.

     

    In 2006, it removed retail price controls on competitive telecoms services. In 2010, it brought in new rules to promote competition in superfast broadband. In 2011, it placed a cap on wholesale mobile rates, leading to cheaper calls to mobile phones.

     

    In 2013, Ofcom awarded spectrum for 4G mobile services, with a rule to ensure at least 98 per cent of premises would benefit from the new technology.

     

    Over the last 10 years, average broadband speeds have risen more than twenty-fold since 2005, prices have fallen by around 50 per cent; and the cost of a monthly mobile bundle has halved from around ?32 to ?16.

     

    Ofcom’s recent European Broadband Scorecard shows that the UK also leads the EU’s five biggest economies on most measures of coverage, take-up, usage and choice for different kinds of broadband, and performs well on price.

     

    Ofcom wants to continue to support the development of the market by providing a clear and strategic regulatory framework. This will be designed both to promote competition and to support continued investment and innovation that can benefit consumers and businesses in the form of coverage, choice, price and quality of service.

     

    Ofcom acting chief executive Steve Unger said, “We have seen huge changes in the phone and broadband markets since our last major review a decade ago. Only five years ago, hardly any of us had used a tablet computer, high-definition streaming or 4G mobile broadband. The boundaries between landline, mobile and broadband services continue to blur, and people are enjoying faster services on a growing range of devices. Our new review will mean Ofcom’s rules continue to meet the needs of consumers and businesses by supporting competition and investment for years to come.”

     

    Sky Group CEO Jeremy Darroch said the broadcaster welcomed the review, describing the telecommunications sector as “vital” to the UK’s future but suggested there were serious questions about whether the existing structure could deliver the infrastructure, innovation and choice that consumers and businesses need.

     

    “Structural separation of Openreach, the UK’s only nationwide broadband infrastructure, is at the heart of creating a sustainable industry; one that provides the capacity and incentive to invest whilst also harnessing the power of multiple competing retailers to drive higher take up and lower prices for customers,” he contended.

     

    TechUK deputy CEO Antony Walker added, “The UK has a world class communications network, which is vital to supporting the growth of our digital economy. To maintain our leadership position, a supportive policy and regulatory environment is needed to encourage ongoing investment and innovation. That’s why we’re particularly pleased to see that Ofcom’s review will include ensuring the right incentives for investment.” 

  • Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    MUMBAI: Team India is on a demolition mode eliminating every rival that has stood against the ‘Men in Blue.’ This excitement around the matches has also translated on social media platforms, where fans have displayed their excitement.

    Sensing an opportunity here, various brands have been launching innovative campaigns. In week four now, micro blogging site Twitter has released its brand index. This week saw one new debutant with contests by some of the big movers. Meanwhile Star Sports India continues to ride high on the ‘Mauka Mauka’ campaign. Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.

    Below are the top five tweets and the brand journey on Twitter during the week as well as the actual index.

    1) Star Sports India’s #MaukaMauka campaign entered its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around Star Sports asked users to Tweet to them with the hash tag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV. The ad itself was on how an Indian win could help Pakistan progress to the last eight. They also continued to provide commentary on the games itself, which ensured that people kept engaging with them through the week too. @StarSportsIndia

    2) Alto 800 went down the contest route and managed to debut at number two. Trying to build equity as a potential first car for its target audience they ran smart contests around hash tags like #DebutTips and #AltoFirstTimer. Both were aimed at getting people to engage with them to get tips for first time buyers as well as connect with potential clients. There were prizes up for grabs and that continued to create impact among users. @Alto_800: 

    3) HDFC Life continued to engage users around its hash tag #MyTeamMyPride. This week they asked people to predict outcomes, scores and other details of the game to win prizes up for grabs. The hash tag has found a way of rallying fans as well as giving a boost to their campaign. @HDFCLIFE

    4) Dairy Milk India was also able to find a great balance between running a contest and exciting cricket fans around their #FansofJoy hash tag as well. For the contest, they asked people questions about the game to test cricket knowledge of their followers. Apart from this #FansOfJoy moments were also prominently shared across national dailies. @DairyMilkIn

     

    5) Castrol Cricket followed what now seems like a winning mode – a meaningful hash tag, a contest and good content – to make Castrol the latest addition to the Twitter Brand Index. They entered with the hash tag – #ClingOnToTheCup. The big idea this week was that they asked people to Tweet to them with their pictures and they would put those pictures up on the boundaries display boards during the Cricket World Cup games. People really got behind the idea, which is essentially another way of becoming a part of the live cricket experience. @CastrolCricket 

  • PRSI Kolkata, Mayabious Academy to start first diploma course in cyber laws

    PRSI Kolkata, Mayabious Academy to start first diploma course in cyber laws

    KOLKATA: Public Relations Society Of India (PRSI), Kolkata chapter and Mayabious Academy,  an animation and graphical applications as well as IT software skills company, have jointly launched a six-month diploma course in ‘cyber laws’. 

     

    Designed by cyber expert and advocate Bivas Chatterjee, the course will broadly cover diverse types of cyber crimes, hacking, cyber pornography, cyber terrorism, cyber safety, electronic evidence, anti-spam laws and would introduce all facets of cyber law. 

     

    PRSI Kolkata chapter chairman Soumyajit Mahapatra said that the course would be the first of its kind in the eastern region of the country and would cater to investigating agency, lawyers, information technology (IT) and engineering professionals. 

     

    He further said that the communication industry would advance towards digitisation and individuals will have to deal with content and e-commerce on smartphones. 

     

    On the other hand, Mayabious Academy CEO Akhil B Paul said the company would launch more such courses in association with PRSI, going forward. 

     

    Indiantelevision.com had earlier reported about Mayabious Art planning to open six – seven centres of Mayabious Digital Academy in 2014 on the back of India emerging as a significant destination for outsourcing animation related jobs.

  • Govt earns about Rs 96,000 crore in telecom spectrum auction; 16% spectrum still available

    Govt earns about Rs 96,000 crore in telecom spectrum auction; 16% spectrum still available

    NEW DELHI: Approximately Rs 96,000 crore has already been committed in the sale of about 84 per cent of the spectrum provisionally allocated to bidders. Around 43 rounds have taken place in the auction of spectrum in 2100 MHz, 1800 MHz, 900 MHz and 800 MHz Bands with six rounds today.

     

    As spectrum is still available, auction recommenced this morning. The bidding is taking place in all bands. Brisk bidding was seen on seventh day of bidding, with activity requirement set at 100 per cent.

     

    There is aggressive bidding going on in 1800 MHz, 900 MHz and 800 MHz bands.

     

     A majority of service areas are going at a premium over reserve price. With 100 per cent activity requirement and activity in new service areas, competitive bidding is expected to continue.

     

    The government had initially expected to reap around Rs 49,000 crore from the auction.

  • YouTube FanFest returns to India with global & local stars

    YouTube FanFest returns to India with global & local stars

    MUMBAI: YouTube and Branded Limited with Pepsi, in association with HP have brought back the YouTube FanFest to Mumbai, which is an exclusive live show bringing together established and emerging YouTube stars from India and around the world with fans.

     

    YouTube FanFest, which debuted in India last February, provides fans with the unique opportunity to meet their favorite internet heroes in person. 

     

    This year, YouTube FanFest is set to take center stage on 20 March at the NSCI Indoor Stadium in Mumbai. Over 6,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations and up-and-coming talent performing live on stage.

     

    This year’s show features a dynamic mix of music, comedy, dance, fashion and even cooking, all together on one stage. The line-up for the YouTube FanFest Mumbai encore features 24 widely popular YouTubers, including Superwoman, Bethany Mota, Jus Reign, TVF ONE, Kanan Gill and Biswa Kalyan Rath and East India Comedy.

     

    “Over the past year, we’ve seen popular Indian creators emerge on YouTube and excite people around the world. We’re bringing YouTube FanFest back to Mumbai for a second showing to celebrate this new generation of YouTube stars with some of YouTube’s most passionate fans in Asia,” said YouTube Asia-Pacific director of content and operations Gautam Anand.

     

    “This FanFest in Mumbai is going to be the largest FanFest ever. More stars, more fun and more screaming fans in one of YouTube’s largest Asian markets,” said YouTube FanFest producers and branded CEO Jasper Donat.

     

    According to PepsiCo India VP – marketing Vipul Prakash youngsters today are creatively inspired, not scared of new experiences and eager to live life in the now. He further stated that consumers and brands across the world are stepping it up to make great things happen through collaborative innovation and a sense of disruption that’s soon becoming a norm. 

     

    “For us, the YouTube FanFest exemplifies all of this and stands for original creativity and the young consumer taking control. These values perfectly embody the Pepsi consumer. We are extremely excited to partner with the YouTube FanFest this year, and in true Live It Abhi style, we look forward to cheering the creative, inventive and spirited young consumer,” added Prakash.

     

    HP India head of marketing, printing and personal systems Lloyd Mathias believed that India has one of the youngest populations in the world and through the FanFest, HP is able to connect with the new generation who are bending the rules as they go creating and enjoying content. 

     

    “Keeping millennia’s’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to bring their creativity to life and go that extra mile,” Mathias said.

     

    To make this day more memorable, fans will have chance to get up close and personal with the stars through promotions run by the YouTubers themselves. Jus Reign, Kurt Hugo Schneider, and Sam Tsui will join several other global and local music sensations for the performances in Mumbai.

     

    “I’m pumped to finally be coming out to Mumbai to see many good looking faces that are way more good looking than mine, see you all on the 20th. ALL OF YOU…” said Reign.

     

    “We are really looking forward to this Fanfest. We’ve never been to India and we are totally excited to be coming to Mumbai to meet fans and to collaborate with other artists,” said Schneider and Tsui.

     

    “Biswa and I are extremely excited to host the second-ever FanFest in Mumbai, to see fans who like our work, and to meet other creators from around the world who we are fans of! We’re counting down the days!” said Kanan Gill.

  • Effect of 4G rollout on the e-commerce industry

    Effect of 4G rollout on the e-commerce industry

    4G i.e. fourth generation is an advanced version of 3G that facilitates its users with mobile broadband internet access. The technology provides wide area coverage and high speed to mobile as well as laptop users. Offering peak upload rate of 500 mbps and peak download rate of 1gbps; 4G supports HD streaming. 4G network can ensure optimal use of HD phones. With its WiMAX LTE technology, 4G provides path-breaking speed and impeccable connectivity to its users. A game-changing internet technology, 4G network is slowly becoming the ‘Next Big Thing’ that provides immediate access to everything from around the world at your fingertips. 

     

    With 4G taking the Indian market by storm, the demand for smartphones is taking an upward swing. The 4G rollout is further influencing the sphere of e-commerce immensely. Online retail firms have to confront logistics as well as connectivity hindrances in order to serve their patrons efficiently. These issues can be solved with 4G internet services. By providing cutting-edge speed and connectivity, 4G is helping online firms to tackle their problems easily. 

     

    Escalated speed and enhanced connectivity provides users with a compelling and satisfactory browsing and shopping experience. Usually it is seen that potential buyers leave a particular site when they are just going to finalise their purchase. The reason being – connectivity problem or slow internet. With 4G, customers can quickly make purchases without having to face any such hassles. This is thus, indirectly boosting the sales of e-commerce companies. 

     

    With 4G for mobiles as well as laptops, e-commerce companies can be unperturbed about the size of images or videos. Even on smartphones, users can enjoy the same experience as on a laptop or PC, due to higher connectivity and speed offered by 4G. Another situation will justify the sturdy role that 4G is playing in the realm of e-commerce. Many a times, it happens that online shopping websites hang or the speed of internet dips while making payments or while checking out. This leads to reduction in the confidence level of customers, leaving them in a dilemma of whether to purchase online or not to take the chance. This can result in dwindling sales for e-commerce companies. With 4G at hand, buyers are able to make instant purchase decisions and check-out in a hassle-free way. 

     

    In order to gain maximum advantage of the fourth generation internet technology, the market is witnessing various e-commerce firms going the mobile-way. In short, for better results, e-commerce firms are turning to m-commerce. With 4G on mobile, people are preferring to use their handheld devices to fulfill their day to day needs. Hence, e-commerce firms are coming up with ground-breaking designs and models to utilise the lucrative mobile space efficiently, making scores of firms turn to the m-commerce platform. 

     

    4G, the improved and enhanced version of 3G, is metamorphosing the entire domain of e-commerce, making transactions instant, thus delivering reliable and constraint-free experiences.

     

    (These are purely personal views of iSpyPrice.com founder and director Suresh Sharma and Indiantelevision.com does not necessarily subscribe to these views.)