Category: iWorld

  • Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

    Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

    MUMBAI: One of the largest mass movements online in India came to an end as we crossed the 24 April, 2015 deadline day to send online responses to the Telecom Regulatory Authority of India (TRAI).

     

    The Net Neutrality debate began after Indian telecom operators lobbied to TRAI to change certain rules as per their convenience, which would have a direct impact on the consumer’s pocket. TRAI, in response to the telecos on 27 March, released a 118-page long consultation bulletin, which concluded by asking 20 questions. The last date to respond to that bulletin electronically was 24 April, 2015 while all the counter responses could be sent till 8 May, 2015.

     

    From 27 March to 24 April there have been certain incidents, which managed to ruffle quite a few big feathers. Many came on record to make a statement.

     

    Some of the major developments throughout the net neutrality debate tenure are as follows:

     

    All India Bakchod (AIB) Video

     

    AIB’s video conveyed the message – “Internet is not a luxury but a utility” and the video ended with a link (www.netneutrality.in), which directed people to the net neutrality home page where all of TRAI’s 20 questions were answered in detail. One could send an email with the pre-written answers by a single click or could edit the replies and send it as well. The video saw the Internet savvy youth getting into action and a complex concept like net neutrality spread through word of mouth as thousands of mails were sent to the Authority.

     

    Net Neutrality Website

     

    www.netneutrality.in: After AIB’s video, thousands of people came to the website and mailed TRAI with the pre-written responses. The website also posted all the developments that were happening around the topic, tweets of dignitaries and most importantly the number of mails that were sent. The website also shared their perception which read, “The Internet’s success in fostering innovation, access to knowledge and freedom of speech is in large part due to the principle of net neutrality — the idea that Internet service providers give their customers equal access to all lawful websites and services on the Internet, without giving priority to any website over another.”

     

    Internet.Org Backout

     

    Internet.org is a Facebook-led initiative, which aims to bring five billion people online in partnership with tech giants like Samsung and Qualcomm. In India, Facebook partnered with Reliance Communications to provide free Internet access to 33 websites as part of its Internet.org initiative, which came under controversy and raised quite a few eyebrows with free Internet activists saying that it violated the idea of net neutrality. Major participants like Flipkart, Cleartrip, NDTV and Times Network, which had earlier joined this initiative, opted out later as the Net Neutrality debate gathered momentum in India.

     

    NDTV co-founder Prannoy Roy tweeted, “NDTV is committed to Net Neutrality and is therefore exiting, and will not be part of Facebook’s Internet.org initiative.”

     

    Mark Zukerberg’s letter

     

    Facebook founder Mark Zukerberg wrote a note justifying the Internet.org initiative. It read, “In many countries, there are big social and economic obstacles to connectivity. The Internet isn’t affordable to everyone, and in many places awareness of its value remains low. Women and the poor are most likely to be excluded and further disempowered by lack of connectivity. This is why we created Internet.org, our effort to connect the whole world. By partnering with mobile operators and governments in different countries, Internet.org offers free access in local languages to basic Internet services in areas like jobs, health, education and messaging. Internet.org lowers the cost of accessing the Internet and raises the awareness of the Internet’s value. It helps include everyone in the world’s opportunities.”

     

    He further added, “We fully support Net neutrality. We want to keep the Internet open. Net neutrality ensures network operators don’t discriminate by limiting access to services you want to use. It’s an essential part of the open Internet, and we are fully committed to it. But Net neutrality is not in conflict with working to get more people connected. These two principles — Net neutrality and universal connectivity — can and must coexist.”

     

    TRAI chairman Rahul Khullar’s statement

     

    “There are passionate voices on both sides of the debate. And if that was not enough, there’s a corporate war going on between a media house and a telecom operator, which is confounding already difficult matters,” Khullar told The Indian Express. “They have a moral anchor… Equally, there are others on the opposite side. But there are many others in between that one should not ignore despite the passionate nature of the debate between the two extremes. We need a democratic debate on the issue, not shrill voices,” he added

     

    Sabka Internet Campaign

     

    The battle for net neutrality in India saw an interesting twist after the Cellular Operators Association of India (COAI) launched a campaign called Sabka Internet. The Sabka Internet initiative was launched to counter the net neutrality campaign. The campaign communicated the positives of the zero Internet venture, where one gets whatever they pay for.

     

    Million Mail Mission

     

    In a span of 12 days, a million emails were sent and the ‘million mails’ mission of Netneutrality.in was accomplished before the due date. That sums up the entire net neutrality voyage.

     

     

  • IPL season 8 fever transcends on to Twitter

    IPL season 8 fever transcends on to Twitter

    MUMBAI: The Indian Premier League mania is reaching a crescendo on social media. The excitement of the eighth season of the tournament continued this week on micro blogging site Twitter with close to 62.7 million live impressions.

     

    Chennai Super Kings (@ChennaiIPL) fans are roaring on Twitter making them the favourites this week. The team in yellow is closely followed by defending champions Kolkata Knight Riders (@KKRiders) and 2013 champions Mumbai Indians (@mipaltan). Given their popularity, the most talked about game this week was Mumbai Indians vs Chennai Super Kings.

     

    The top Tweets Per Minute (TPM) moments during the match window for the same period are as follows:

     

    – Kings XI Punjab wins in the super over against Rajasthan

     

    – Royal Challengers Bangalore’s AB de Villiers hits 24 off one over by Lasith Malinga from Mumbai Indians

     

    – AB de Villiers falls for 42 to Kieron Pollard from Mumbai Indians with RCB on 129/6

     

    – Dwayne Smith of Chennai Super Kings brings up his 50 versus Mumbai Indians

     

    – Chennai Super King’s Brendon McCullum and Dwayne Bravo bring up 107 off 7 overs against Mumbai Indians

     

    Ranking of most mentioned IPL teams on Twitter from 16 – 22 April, 2015.

     

    Chennai Super Kings leads the pack closely followed by Kolkata Knight Riders and Mumbai Indians. Rajasthan Royals are next in the list keenly followed by Royal Challengers Bangalore and Kings XI Punjab. Delhi Daredevils and Sunrisers Hyderabad complete the final tally.

     

    Most Retweeted Tweets about the Indian Premier League for the same period is as follows:

     

    #MIvCSK (17 April)

     

    #RCBvMI (19 April)

     

    #RRvKXIP (21 April)

     

    #RRvCSK (19 April)

     

    #DDVSvKKR (20 April)

     

    #KXIPvKKR (18 April)

     

    #SRHvKKR (22 April)

     

    #SRHvRR (16 April)

     

    #SRHvDD (18 April)

     

    Some of the most retweeted moments are given below. KKR’ s Shah Rukh Khan congratulating his boys was the most retweeted.

    @iamsrk: Always & Everytime…a mature innings..@GautamGambhir. & my man @iamyusufpathan in the thick of things again. Morne & Umesh deadly. Love KKR –https://twitter.com/iamsrk/status/590212393260621824

     

    @realpreityzinta: OMG ! What a game I’m still shaking  SUPER OVER !!! @lionsdenkxip Are u Kidding me Still shaking I swearSo proud #KXIP – https://twitter.com/realpreityzinta/status/590584295535828993

     

    @mohitfreedom: #RRvsCSK Even in these T20 matches, u can’t come close to athleticism of @SauravGhosal  Sure to be No1 sometime soon and fly #India’s flag –https://twitter.com/mohitfreedom/status/58975497091376742

     

    With the momentum gathering pace, the game has only begun.

  • The 120 Media Collective & Diagonal View to launch digital video platform

    The 120 Media Collective & Diagonal View to launch digital video platform

    MUMBAI: India based The 120 Media Collective has inked a joint venture with UK’s Diagonal View to form a company called Sooperfly.

     

    The new company in the digital video space will offer video creation, distribution and monetisation for the Asian market.

     

    The partnership is the first of its kind in the rapidly growing digital video space, where two companies have come together to provide talent and publishers with an opportunity to enter the world of video creation, distribution and monetization. The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations.

     

    The company will have a three-pronged approach to empowering the entire digital video ecosystem:

     

    1. Bringing new and existing talent into the digital ecosystem by breaking down barriers and providing an entire suite of services including development, production, channel management and audience building. The content will range from the self-promotional for individual talent to premium content that can fit into emerging subscription platforms.

     

    2. Tap into large publishers and curate, manage and monetize their existing content.

     

    3. Sooperfly will also empower and enable brands to turn publishers with the creation of video led properties around the enormous talent pool that exists in the ecosystem today.

     

    Sooperfly aims to forge 200 partnerships during 2015, across individuals, publishers and content collectives, who will co-produce content across a range of genres including lifestyle, beauty, fashion, comedy, sports, education, technology, the performing arts and more.

     

    The network already has on board journalist Vir Sanghvi, celebrity chat show host Tara Sharma and stand-up comic Radhika Vaz, while collectives such as Shalom Films and The Rolling Garaari bring in a variety of topical and serial content.

     

    Initial advertiser partners will be announced later this quarter.

     

    Currently internally funded by the partner entities, the company aims to be amongst the top three in digital video across the APAC region over the next 36 months.

     

    The 120 Media Collective founder and CEO Roopak Saluja said, “Sooperfly is The 120 Media Collective’s digital video distribution arm that gives us the capability to build content brands direct-to-audiences. It capitalizes on the production expertise of Bang Bang Films and Sniper and the digital marketing credibility we’ve built with Jack in the Box Worldwide but most importantly, it leverages our credibility with brands built over nine years.  Diagonal View as the global leader in audience development and channel management is the ultimate partner to join forces with in taking Sooperfly to a position of leadership in empowering digital video across Asia.”

     

    “The market for professional video is global, and through local partners we have had great success throughout the US, Europe and the Middle East. We see huge potential in the Asia Pacific market, and believe this partnership and its unique skill sets will deliver professional video to substantial audiences. Our past success and experience with audience management and IP creation meets a current need gap in the APAC market, whether it’s brands looking at a scientific approach to video, or content creators and publishers looking for better management of their online properties,” added Diagonal View founder Matt Heiman.

  • Twitter empowers Premier League with fan map

    Twitter empowers Premier League with fan map

    MUMBAI: The social media platform Twitter has been more helpful than just generating social conversations. It has been useful in understanding drivers of various sports properties in areas like cricket and football. Now with the Twitter fan map, the 20 Premier League clubs can view their fans’ locations by a detailed global breakdown of their followers.

     

    As each country divides municipalities differently (counties, states, territories, etc.), Twitter has employed a technique called hexagonal binning, which divides the map into equally-sized hexagons, like a honeycomb, so you can see fandom by region instead of treating each country as one big region. 

     

    Below are a few Asia, UK and global trends that have been collated:

     

    The Asian split:

    The outlook is different in Asia, where Manchester United takes a strong grip on India and Pakistan, while battling with @ChelseaFC for control of football-mad Malaysia and Indonesia. @LFC fare slightly less well in those countries but bounce back with a big lead in Thailand. Meanwhile, @Arsenal taste success in Japan, South Korea and The Philippines.

     

    UK: Old order remains

     

    A glance at the UK map shows that Liverpool (@LFC) dominates. There are pockets of red (Manchester United, @ManUtd) and yellow (Arsenal – @Arsenal), but green is most prevalent, spreading from Merseyside north to Scotland, south towards London and into Wales and Ireland.

     

    @LFC@ManUtd and @Arsenal have 51 top-division titles between them, and that historic success shines through.

     

    Gunners take London: There are six Premier League teams in London, but one stands apart from the rest in terms of Twitter followers: @Arsenal. Not only do the Gunners have more followers in their own locale of Highbury and Islington, but they also edge out arch-rivals Tottenham (@SpursOfficial) and @ChelseaFC in their backyards. Crystal Palace (@CPFC) also see their home turned Arsenal yellow, while West Ham (@WHUFC_official) and Queens Park Rangers (@QPRFC) are shaded out by Liverpool green.

     

    Manchester City (@MCFC), meanwhile, win one valuable territory in the centre of Manchester, amid a sea of @ManUtd red.

     

    Derby day: Football centres around traditional rivalries and four of the biggest in the Premier League end with home wins. North London is very much red with @Arsenal getting the better of @SpursOfficial; The Merseyside derby sees @LFC overcome @Everton on this occasion; The battle in Manchester sees the red of @ManUtd sink the blue of @MCFC; In the Midlands it is @AVFCofficial that take ownership of Birmingham at the expense of West Brom (@wbafcofficial); And it’s @NUFC that claim the northeast with more territory than bitter rivals @SunderlandAFC.

     

    Player power: In many countries, Premier League allegiance appears to be related to, at least in part, the presence of local players. That’s evident for Suarez and Sanchez in Uruguay and Chile, and also for Edin Dzeko (@EdDzeko) in Bosnia and Herzegovina, where Manchester City takes a rare first place.

     

    Off the pitch: What other factors, beyond the more obvious ones such as player affiliation and geographical impact, could influence a team’s fan base?

     

    A few other interesting connections from the report are as follows:

    · @Arsenal break @ChelseaFC’s dominance in the Middle East by edging ahead in United Arab Emirates, which is home to their stadium and kit sponsors, Emirates Airline (@emirates).

     

    · @QPRFC hugely outperforms their average Twitter follower ranking in Malaysia, where they are seventh. Malaysian entrepreneur and the club chairman Tony Fernandes may have something to do with this.

     

    · Last word goes – as it often does in the football world – to Roman Abramovich. The Russian businessman owns @ChelseaFC, which leads with fans across Russia and the former Soviet countries.

     

    Each view of the interactive map can be Tweeted or embedded by clicking either the ‘Tweet this view’ or ‘Embed this view’ buttons at the top of the screen.

     

    The interactive map has been built by Twitter’s visualisation scientist Krist Wongsuphasawat, to discover which teams dominate each country, and where loyalties lie at a district-level in the United Kingdom.

     

    The map was created by looking at the official Twitter accounts for each team, using their followers as an indicator of allegiance (as opposed to, say, instances in which people mention a team while watching an interesting matchup or talking about a team’s rival).

     

    The primary view shows at a glance, which teams dominate each country around the world:

     

    Finding ones club: Discover how a club fares in each country. Use the ‘Zoom to’ function in the right-hand corner of the map to instantly explore your club’s presence in any given country.

     

    Compare clubs: Pick any two teams and compare where they have their biggest density of followers. Compare local rivals such as Arsenal and Chelsea FC who face each other in a London derby this Sunday.

     

    Most popular clubs: Use the dropdown menu to determine who the most popular clubs are in an area of your choice.

     

    UK: This is the only view where you can zoom right in, region-by-region, to discover a breakdown of where loyalties lie at a local UK level.

     

  • Reliance Jio places €7 million order with Saft for battery systems

    Reliance Jio places €7 million order with Saft for battery systems

    MUMBAI: Reliance Jio Infocomm has placed an order worth €7 million with Saft for the supply of its state-of-the-art Evolion lithium-ion (Li-ion) battery systems, to support the next phase in India’s 4G/LTE (Long Term Evolution) roll-out programme.

     

    Reliance Jio Infocomm is currently the only pan-Indian 4G/LTE operator.

     

    This new order builds on the success of past orders placed in 2013 and 2014 by Reliance Jio Infocomm for Saft’s Evolion systems, for an amount of €50 million.

     

    These batteries have now been rolled out in more than 16,000 4G/LTE Base Transceiver Station (BTS) sites across India, where they provide backup power in case of interruption of the main power supply, guaranteeing total continuity and availability of Reliance Jio Infocomm’s mobile network.

     

    India’s vast geography and wide range of climate conditions represent a significant technical challenge for batteries. The Evolion battery concept has been developed to ensure reliability and service life for telecom installations operating at temperatures in the range of – 40 degree C to + 75 degree C and in high humidity conditions.

     

    In addition, Evolion is also around half the size and only one quarter of the weight of a conventional telecom battery, freeing up space and making it easier and safer for operators to transport, handle and install.

     

    “Our backup battery systems play a key role in guaranteeing the reliability of telecom networks at all times, which is crucial to the successful expansion of 4G/LTE services. I am thrilled by Reliance Jio Infocomm’s renewed trust in Saft’s Evolion modules, which again demonstrates the quality of our backup battery systems and their ability to ensure reliability and maximize life of service for our clients’ infrastructures in the most challenging conditions,” said Saft’s Industrial Battery Group general manager Xavier Delacroix.

     

    To support the intensive deployment of the Evolion battery systems, Saft is also providing a dedicated service for RJIL for life cycle support across the entire installed base. Deliveries are scheduled to take place during the second quarter of 2015.

     

  • Streaming video services fuel consumers’ appetite for bingeing: survey

    Streaming video services fuel consumers’ appetite for bingeing: survey

    MUMBAI: Streaming video services, now used by more than 42 per cent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte Digital Democracy survey.

     

    The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 per cent of consumers now streaming movies and 53 per cent streaming television on a monthly basis, as compared to 45 per cent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 per cent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

     

    The report also finds that the trend of binge-watching – viewing three or more program episodes at one sitting – is prevalent with 68 per cent of consumers doing so today. In fact, 31 per cent of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42 per cent. The survey also notes that TV-dramas are the most popular television genre to binge-watch, commanding 54 per cent of binge-watchers’ attention; a characteristic more pronounced among females. Additionally, 20 per cent of Americans binge-watch comedies, with more being male.

     

    Deloitte’s Digital Democracy survey compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the US, revealing significant technology, media, and telecommunications consumption trends, including attitudes and behaviour toward advertising and social networks, mobile technologies, the Internet, and consumption preferences across platforms and devices.

     

    “Personal viewing experiences and the ability to consume media at your own pace is significantly impacting how U.S. consumers value their content devices and services. Today, binge-watching, and the ability to watch what we want, when we want, and where we want, is an exciting cultural phenomenon that is shifting consumer behaviors and attitudes towards curating an individual experience,” said Deloitte LLP vice chairman and US Media & Entertainment sector leader Gerald Belson.

     

    At home, multitasking commands attention

     

    The growing ubiquity of digital devices and corresponding engagement activities among the American consumer is profound, with 90 per cent of consumers now multitasking while watching TV. Among Millennials and Generation X (age 32-48), both engage in an average of three additional activities while watching television, including internet browsing, reading email and text messaging.

     

    Other interesting findings include:

    * Multitasking activities, while abundant, are not usually tied to television programs being watched. Less than one-quarter of those watching television are engaging in multitasking activities that correlate with the ongoing program.
    * Consumers tend to pay more attention to digital (online) ads as compared to traditional TV advertising, with nearly 75 per cent of consumers saying that they tend to multitask more during television ads than during digital ads.
    * Consumers are willing to endure advertisements in exchange for discounted services. Nearly two-thirds (62 per cent) agreed that they would be willing to view advertising during their streaming video programming if it significantly reduced the cost of their subscription.

     

    Personalization of gaming

     

    With mobile device ownership continuing to grow, gamers are now spending one-third of their time playing games via mobile platforms. The survey also reveals that:
    * Almost 40 per cent of consumers and 54 per cent of Trailing Millennials play at least some video games on a daily or weekly basis.
    * Of the time spent on playing games, 24 per cent of consumers play on gaming consoles, 21 per cent on a smartphone and 11 per cent on tablet devices
    * Gaming consoles are no longer being used solely for gaming anymore, with 38 per cent of consumers using them to stream movies and television online, and 29 per cent using their consoles to view online content.

     

    “While gaming continues to be influenced by mobile technology, consoles are expanding in functionality, and in doing so, are helping to feed the consumption needs of a larger consumer base. Gaming devices are not just geared to satiate the appetite of avid gamers, but of those who require devices capable of providing a full package of quality entertainment services, coupled with the speeds to deliver them,” added Belson.

     

    State of the Millennial Buyer

     

    Millennials, which the survey divides into Leading Millennials (age 26-31) and Trailing Millennials (age 14-25) for this study, are increasingly influencing product and service functionalities and are eager to adopt, even model, the next big thing.

     

    The survey reveals that 13 per cent of Trailing Millennials who don’t already have smart watches intend to buy one in the next 12 months, and 12 per cent of the same age group who don’t already own fitness bands intend to buy a fitness band within the same period. Among Leading Millennials, 17 per cent intend to buy a smartwatch in the next 12 months, and 14 per cent intend to buy a fitness band within the same time frame.

     

    The value that Millennials place on devices and services was also examined, with home Internet overwhelmingly the most valued service among subscribers according to 93 per cent of Millennials. Furthermore, more than half (58 per cent) of Trailing Millennial subscribers still value Pay TV, with 22 per cent of those consumers who don’t currently own a television planning to purchase a new television within the next 12 months. Among Leading Millennials, 75 per cent of subscribers were shown to value Pay TV, with 25 per cent of non-owners planning to purchase a new television in the next 12 months.

     

    According to the survey, there was a decrease in the number of Pay TV subscribers that say they have no plans to change providers or cut the cord this year. A quarter of Trailing Millennials either cancelled their Pay TV subscriptions in the last 12 months or haven’t had Pay TV for more than a year. Among Leading Millennials, it was shown that 16 per cent indicated they had either cancelled their Pay TV subscription in the last 12 months or haven’t had Pay TV for more than a year.

     

  • Deluxe and Technicolor ink digital cinema joint venture

    Deluxe and Technicolor ink digital cinema joint venture

    MUMBAI: Deluxe and Technicolor have inked an agreement to create a new digital cinema joint venture, Deluxe Technicolor Digital Cinema, which will specialize in theatrical digital cinema mastering, distribution and key management services.

     

    This joint venture in digital cinema will bring together best-in-class technologies, personnel, work processes and facilities to provide seamless and exceptional services to its customers on a greater global scale.

     

    Both Technicolor and Deluxe will be committed to the operational and financial success of the new business, which will be managed by Deluxe and based in Burbank, Calif. All other lines of business will continue to operate independently of one another.

     

    “As the global entertainment industry continues its transition to 100 percent digital distribution and delivery, this transformational partnership will be optimally positioned to offer our companies’ existing and future customers industry-leading digital cinema services with greater efficiencies. This is yet another example of Deluxe expanding our partnerships to deliver a suite of next generation digital cinema services to our industry customers,” said Deluxe Entertainment Services CEO David Kassler.

     

    “This partnership puts us in a stronger position to offer industry-leading digital cinema services around the world. At Technicolor we have committed ourselves to services that are driven by creative talent and technology, creating the next generation immersive media experiences our customers have come to expect from us,” added Technicolor president of production services Tim Sarnoff.

     

    This joint venture is subject to customary closing conditions and is expected to close in the second quarter of 2015.

  • Netflix orders new season of 80s sitcom ‘Full House’

    Netflix orders new season of 80s sitcom ‘Full House’

    MUMBAI: Netflix has ordered a 13-episode season of a new multi-camera comedy from Warner Horizon Television, Miller-Boyett Productions and Jeff Franklin Productions. Fuller House is the long-awaited sequel to the iconic hit series Full House.

     

    Created by original Full House creator Jeff Franklin, Fuller House will premiere exclusively across all Netflix territories in 2016.

     

    Candace Cameron-Bure, Jodie Sweetin and Andrea Barber are set to star in Fuller House, with fellow Full House star John Stamos set to produce and reprise his original role of Uncle Jesse as a guest star in the new show. Discussions with Full House stars Bob Saget, Mary-Kate and Ashley Olsen, Dave Coulier and Lori Loughlin regarding guest appearances in Fuller House are ongoing.

     

    In Fuller House, the adventures that began in 1987 on Full House continue, with veterinarian D.J. Tanner-Fuller (Cameron-Bure) pregnant and recently widowed, living in San Francisco. D.J.’s younger sister/aspiring musician Stephanie Tanner (Sweetin) and D.J.’s lifelong best friend/fellow single mother KimmyGibbler (Barber), along with Kimmy’s feisty teenage daughter Ramona, all move in to help take care of D.J.’s two boys — the rebellious 12-year-old J.D. and neurotic 7-year-old Max — and her soon-to-arrive baby.

     

    “As big fans of the original Full House, we are thrilled to be able to introduce Fuller House’s new narrative to existing fans worldwide, who grew up on the original, as well as a new generation of global viewers that have grown up with the Tanners in syndication,” said Netflix vice president of original content Cindy Holland.

     

    Executive producers Robert L. Boyett, Thomas L. Miller and Jeff Franklin said, “The continued support of Full House fans of all ages for the last 28 years has been astounding. It is an honor and a thrill to catch up with these beloved characters and explore their lives today. The love you saw on the show was real. The cast has remained a loving family off screen all these years. We are as excited as our fans to finally bring Full House back to life.”

  • The epic journey of online-only mobile brands: A game changer

    The epic journey of online-only mobile brands: A game changer

    In the last 12 months or so, a number of mobile brands have adopted the online-only sales strategy and results indicate that consumers have taken a liking to this new approach.

     

    In India, the online-only strategy was first embraced by Motorola with their then flagship product Moto G in partnership with India’s largest e-commerce marketplace, Flipkart. When Motorola first announced this approach, few market analysts would have expected the Moto G to sell out within 15 minutes of its first opening. While this event has been eclipsed by rival brands such as Xiaomi and OnePlus, in hindsight, it will forever be remembered as the beginning of a consumer trend that nobody had previously anticipated.

     

    Now that this model has stood the test of time and has been adopted by a number of brands, reasons for its success are slowly coming to the fore.

     

    Reaching target market in smaller cities

     

    One very plausible reason why mobile brands such as Xiaomi and OnePlus have successfully entered the market through their online-only strategy is the reach that an online platform like Flipkart offers their product. By adopting an online-only strategy, these brands are able to reach consumers in smaller cities where the retail sector isn’t organised as well as it is in bigger cities. An online-only strategy actually allows these brands to give their products unprecedented visibility in tier 1 and tier 2 cities right from day one.

     

    Another important factor why the online-only approach has worked is that with time, consumers have grown more comfortable with online buying. Consumer awareness of products has increased manifold compared to what it was a few years ago.

     

    Offline buying is overrated

     

    Consumer awareness and improved online buying experiences have also led mobile brands into believing that offline buying is overrated. These days, when consumers want to buy a new phone; they often resort to comparing the prices and specifications on offer from various brands before arriving at a decision. This process can be best executed online with a wide variety of brands for them to choose from when compared to the limited variety they might find at a retail store.

     

    Also, the process of price and spec comparison has been made all the more simpler online thanks to leading price comparison websites like iSpyPrice.com, mysmartprice, smartprix etc and consumers don’t have to visit multiple physical retail outlets before they can finally zero in on their choice.

     

    The ability to control prices

     

    Perhaps the most important reason why brands like Xiaomi, OnePlus, and even new entrants like InFocus are using an online-only strategy is that this allows them to control the pricing strategy of their products.

     

    Just like other consumer electronics goods, mobile brands have always had to go through the cumbersome distributor-retailer cycle to make their product accessible to the consumer. In the traditional offline model, mobile brands either build their own distribution network or strike a deal with one or more established distributors. And if you are a foreign brand looking to make inroads into a local market, this cycle gets further complicated.

     

    In a market that changes every few months and has an incredible number of competitors, building one’s own distribution network is a hassle most foreign brands would ideally want to avoid. This is mainly because this is a time consuming process.

     

    The other option for these brands is to opt for a national distributor. These national distributors will end up making a margin on the sale of each device, pushing the price of the device up. Then come the regional distributors, they also need to make a margin on the sale of each device, pushing the device’s price further up. Finally, it’s the turn of the retailers to make a margin on the sale of each device. By this time, the price of the device goes up by a fair notch.

     

    If you think Xiaomi’s current flagship the Mi4s 16 GB version is a steal deal at Rs 19,999 consider adding another Rs 3,000-5,000, or maybe more, to that price and it doesn’t sound like a steal deal anymore, does it? That’s what the distributor-retailer cycle can do to the price of a device. Xiaomi and the likes can afford to give the consumer a favorable price because the online-only strategy allows them to do so.

     

    This is also why you get to see different prices for the same devices on various e-commerce marketplaces. Mobile brands are able to pass the benefit of price saving to the consumer. The e-commerce brands also don’t need to save a margin from a sub-retailer. It’s a win-win situation for all parties involved.

     

    A high success ratio

     

    Motorola’s online-only strategy for the various versions of the Moto G and later the Moto E was such an incredible success that they ended up selling more than a million of these devices. Xiaomi followed suit and has done well with the sale of its Mi3, Mi4, and Redmi 1s devices. This strategy has paid rich dividends for Xiaomi as they are now among the top three smartphone brands in the world, third only to Apple and Samsung.

     

    Earlier this year, the Micromax-owned Yu Televentures brand launched its first flagship product- the Yureka. They entered into a deal with e-commerce giants Amazon for the online sale of this device.

     

    Brands such as Lenovo and Xolo have also decided to adopt this strategy. Lenovo has already announced its plans to take on the likes of Xiaomi with its online-only brand Shenqi. Brands like vivo are making a foray into the market taking advantage of this method.

     

    Lava International’s smartphone brand Xolo has been in the news for building its own e-commerce platform which it intends to use for the purpose of reaching a wider consumer base for an online-only sub-brand it is building.

     

    This still isn’t the right choice for everybody

     

    While the online-only strategy may have many ups, it also offers no immediate reasons for bigger players to join the bandwagon. Huge brands like Apple Inc. aren’t likely to switch to this sales channel full-time anytime in the near future. They have no reason to do so. Apple’s sales are built upon brand value and standing in queue to buy an Apple iPhone is still very much a fan thing. Apple’s marketing makes the brand and its products desirable and that is why switching to an online-only model seems highly unlikely.

     

    Then there is the South Korean behemoth Samsung. Samsung currently sells a large majority of its smartphones through the traditional model. It does offer select e-tailers exclusive deals where they can sell a particular Samsung mobile through their online marketplace, but by and large Samsung is a supporter of the traditional method and believes in this sales channel.

     

    Some would argue that’s only two brands to take into consideration but the fact is these two are the current flag-bearers of the mobile industry, the top two smartphone makers in the world. And as long as they, and others like them, are convinced, the offline distributor-retailer cycle is likely to remain healthy in the foreseeable future.

     

    The growth of e-commerce, Internet penetration and future prospects for the online-only strategy

     

    While a number of these brands have taken to this approach, it is undeniable that there are other factors that have led to the success of this sales channel. The first is the growing Internet penetration. India’s Internet penetration has grown to 300 million+ and is on the rise all the time. Although e-commerce is said to account for only about 1 per cent of total retail sales, this 1 per cent accounted for sales worth $5.3 billion. It is a given that as this online-only strategy by smartphone brands takes shape, these figures will see a surge in sales.

     

    The growing penetration of Internet is allowing e-commerce brands to reach a critical mass of potential customers and there is no doubt that in time, as more and more mobile brands opt for an online-only strategy, e-tailing would begin to rival traditional sales channels. Perhaps not immediately, but definitely!

     

    (These are purely personal views of iSpyPrice.com founder and director Suresh Sharma and Indiantelevision.com does not necessarily subscribe to these views.)

     

     

  • UFO Moviez sets IPO price band at Rs 615 – 625 per share

    UFO Moviez sets IPO price band at Rs 615 – 625 per share

    MUMBAI: Digital cinema company UFO Moviez India has announced its Rs 600 crore initial public offering (IPO), which will open between 28-30 April.

     

    Each share of face value of Rs 10 is priced at a Rs 615 – 625 per share. The minimum bid lot is 24 equity shares and in multiples of 24 thereafter.

     

    Earlier this month, the Securities and Exchange Board of India (Sebi) had approved UFO Moviez’ IPO application.

     

    The company’s existing shareholders are selling the shares not just to offer them an exit but also increase visibility for the company.

     

    Fifty per cent of the offer will be allocated to institutional shareholders. Non-institutional investors are allocated 15 per cent, and retail investors will get 35 per cent allocation.

     

    While Axis Capital and Citigroup Global Markets are the merchant bankers handling the issue, 3i Research and P5 Asia Holding Investments are the selling shareholders.