ITV

Category: iWorld

  • Wired Broadband: ACT continues to lead growth, Airtel adds 40K subscribers

    Wired Broadband: ACT continues to lead growth, Airtel adds 40K subscribers

    BENGALURU: ACT (Atria Convergence Technologies) continues to lead the wired broadband growth in calendar year 2015 with 1.6 lakh subscriber additions from 31 January, 2015 until 31 August, 2015. The latest numbers disclosed by The Telecom Regulatory Authority of India (TRAI) as on 31 August, 2015 reveal that the total number of wired broadband subscribers in India stood at 160 lakhs. Hence 6.8 lakh subscribers were added between 31 December, 2014 and 31 August, 2015, and 1.6 lakh subscribers were added in August 2015.

    Note: (1) 100,00,000 = 100 Lakh = 10 million = 1 crore

    (2) TRAI reports indicate data in millions of numbers. Hence it is assumed in this report that a figure of 0.47 million subscribers for You BB for July-2015 would be granular to the nearest 10,000. While percentages perforce have been mentioned up to the two decimal places, the accuracy may vary, depending upon the exact number

    (3) Industry sources say that TRAI numbers in the case of ACT for May-2015 are incorrect at 0.66 million and the correct number would be 0.693.

    While the pecking order remains the same with the top three – Bharat Sanchar Nigam Limited (BSNL), Bharati Airtel (Airtel) and Mahanagar Telecom Nigam Limited (MTNL) also providing voice (telephone) services and many of their wired internet customers use both services – voice and data. The big three are followed by ACT and You Broadband India.

    ACT still continues to lead the growth in wired broadband subscriptions with a net addition of 20,000 subscribers in August 2015, taking its tally to 1.6 lakh subscribers (23.53 per cent of the all India additions) added since 31 December, 2014. ACT’s contribution to the all India additions to subscriber numbers in August was therefore 12.5 per cent. Hence ACT’s market share in the wired internet space in India improved by eight basis points to 4.81 per cent in August 2015 as compared to 4.73 in July-2015

    However, telecom major Bharti Airtel is swiftly closing the gap. The behemoth added 40,000 wired internet subscribers or 25 per cent of the all India additions in August 2015, taking its tally to 1.3 lakh subscribers (19.12 per cent of the all India additions) added between 31 December, 2014 and 31 August, 2015.  Airtel’s market share improved 16 basis points to 9.63 per cent in August 2015 as compared to 9.47 per cent in July 2015.

    You Broadband added 10,000 or 6.25 per cent of the all India wired broadband subscribers added in August 2015, taking its tally to 4.8 lakh subscribers until 31 August, 2015, and a net addition of 60,000 subscribers (8.82 per cent of the all India additions) since 31 December, 2014. You Broadband’s market share has improved by three basis points to three per cent in August 2015 as compared to the 2.97 per cent in July 2015.

    The public sector BSNL and MTNL subscription numbers are same as the numbers reported for July 2015, and hence there appears to be no net growth in wired broadband subscribers on their part. However, since the overall market size is increasing, their market share has declined even further. BSNL had a market share of 62 per cent, down by 63 basis points as compared to July 2015, while MTNL lost seven basis points to reach a market share of 7.06 per cent as compared to 7.13 per cent in July 2015. As on 31 December, 2014, BSNL had a market share of 65.14 per cent, while MTNL had a market share of 7.38 per cent.

    Please refer to the figure below:

  • ErosNow user base jumps 58% in six months to cross 30 million

    ErosNow user base jumps 58% in six months to cross 30 million

    MUMBAI: Eros International’s over-the-top (OTT) service ErosNow has now crossed 30 million registered users worldwide as of 30 September, 2015, which is a jump of almost 58 per cent from the figure of 19 million six months back on 31 March, 2015.

     

    The platform’s user base has been steadily increasing over the months. As of 31 December, 2015, ErosNow’s subscribers were at 14 million and touched 23.8 million as of 30 June, 2015, a growth of 25 per cent as compared to 31 March, 2015. 

     

    At last count on 31 July 2015, ErosNow had 26.5 million users. The 30 million registered users for ErosNow represents an approximately 26 per cent increase as compared to 30 June, 2015.

     

    As was previously reported by Indiantelevision.com, the company is eyeing over 100 million registered users with its aggressive content and marketing strategies

     

    The OTT platform’s strategy is to upsell premium subscriptions to the large base. In the future, the services also plans to expand to gaming, e-commerce and other synergistic domains to monetise the large base beyond entertainment.

     

    As was previously reported by this website, ErosNow is planning to launch as many as six new original shows in the near future starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others.

     

    The company has also introduced its pricing plans for the Indian as well as international markets, which will be rolled out in the coming months.

  • nexGTv launches mobile TV entertainment packs in India

    nexGTv launches mobile TV entertainment packs in India

    MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India.

     

    It will offer multi-duration packs to expand portfolio, provide consumer choice and boost subscriber retention.

     

    The packs vary in subscription duration for covering three months, six months, and twelve months are priced Rs 349, Rs 699 and Rs 1199 respectively. The packs, containing download, subscription and activation-related information will enable consumers to start their subscriptions on the mobile platform within minutes.

     

    Digivive Services director and CEO GD Singh said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product and service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and life cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships.”

     

    Singh added, “As an OTT industry pioneer and market leader having served more than 20 million customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smart phones becoming almost default modes of connectivity across key markets, Mobile TV & video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area.”

     

    nexGTv operates on freemium model and offers multiple options to stay subscribed to its entertainment mix, which includes over 130 plus live TV channels, Hindi films, television shows as well as VOD content. 

     

    Apart from revitalizing consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets. It will undertake alliance partnerships with leading industry brands and will empower customers, enabling voluntary subscription opt-ins.

  • Ofcom to take over video-on-demand regulation from 2016

    Ofcom to take over video-on-demand regulation from 2016

    MUMBAI: The regulation of video-on-demand (VOD) programme services is being brought fully within Ofcom to sit alongside its regulation of broadcast content. 

     

    The move follows an Ofcom review to ensure regulation of broadcast and on-demand content remains as effective and efficient as possible for the benefit of consumers, audiences and industry.

     

    The review included the current co-regulatory arrangements for VOD services. These can include catch-up TV and on-demand services on the TV and the internet. Ofcom designated the Authority for Television On Demand (ATVOD) in 2010 as a co-regulator to take the lead in regulating editorial content for video-on-demand services.

     

    Following the review, Ofcom decided that acting as sole regulator for VOD programmes is a more effective model for the future than having two separate bodies carrying out this work. This will create operational efficiencies and allow editorial content on VOD to sit alongside Ofcom’s existing regulation of broadcasting.

     

    VOD services have become increasingly popular among viewers. The proportion of adults aged 15 and over that watch VOD services has increased from 27 per cent in 2010 to 57 per cent in 2014, according to Ofcom research.

     

    ATVOD has played an important, effective role in regulating on-demand TV over the past five years. Like Ofcom, it is committed to protecting audiences from harmful content. ATVOD and Ofcom are therefore working closely together to ensure a smooth transfer of responsibilities so that audiences, especially children, remain protected at all times.

     

    As co-regulator for on-demand services, Ofcom already has concurrent responsibility to act in addition to, or in place of, ATVOD. From 1 January 2016, Ofcom will take sole responsibility for regulating VOD programme services. The Advertising Standards Authority will continue to act as a co-regulator for advertising content on VOD services.

  • ComScore launches Mobile Metrix & mobile panel development with Kantar

    ComScore launches Mobile Metrix & mobile panel development with Kantar

    MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile Metrix solution, and has also introduced a joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future.

     

    comScore and Kantar will share more details on these developments at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement. 

     

    “Kantar and comScore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem. The joint building of mobile panels in Indonesia will enable both comScore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement,” said Kantar chief client officer, Asia Pacific Tim Kelsall.

     

    “The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said comScore vice president, Southeast Asia Kerry J Brown.

     

    “Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress,” Brown added.

     

    The introduction of comScore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers.

     

    This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.

  • YuppTV launches in India; to raise $50 million for expansion

    YuppTV launches in India; to raise $50 million for expansion

    MUMBAI: The OTT (over-the-top) game in India just got more competitive. US-based YuppTV, an internet based TV streaming service provider has launched its service in India and is planning to raise $50 million to fund its expansion plans.

     

    At the launch of the service in Hyderabad, YuppTV founder and CEO Uday Reddy said that while the company had raised $11 million so far, an additional $50 million will be raised over the next three – four months.

     

    While last year, the company’s turnaround was $15-16 million, Reddy said that in the current financial year YuppTV had set a target of $20-30 million.

     

    Yupp TV will offer 200+ channels in 12 languages. Apart from the Live TV experience, it will also offer Catch-Up TV technology for the first time in India where viewers can watch TV content from the past seven days.

     

    Viewers will also have access to more than 5000 movies and hundreds of TV shows. As part of the Video-On-Demand (VOD) service, YuppTV has over 25,000 hours of video content in its catalogue. The company claims that it adds 2500 hours of content every day.

     

    Some of the unique features that the service will provide to enhance TV viewing experience are: (1) real time recommendations on most trending Live TV channels using advanced analytics, (2) Timeshift technology that enables broadcasters to provide viewers capability to pause and rewind live TV for upto two hours. If viewers are late for a TV show, they can watch the same from the beginning using this start over feature.

     

    YuppTV service is accessible on smart TVS, smart phones, tablets. The app can be downloaded on Android & iOS devices.

     

    Given the limited high speed Internet infrastructure in India, YuppTV will use adaptive bit rate technology to give viewers a buffer-less TV viewing experience.

     

    Reddy said, “There’s no other platform where you can watch linear TV, catch-up, videos, movie on demand and TV shows. We are breaking stereotypes, disrupting the market with OTT technology, providing easy access to unlimited content over public internet.”

     

    Also present at the launch were Telangana Information Technology Minister K.T. Rama Rao, cricket legend Brian Lara and actress Parineeti Chopra.

     

    Rao said, “It is a privilege to support YuppTV, a company whose 97 per cent employee base operates from Hyderabad made to Top 100 companies of North America, getting a Red Herring award in 2015. Launch of YuppTV OTT services is in line with our vision to foster growth of Digital India. Over the past few years technology has been changing lives and YuppTV service is one of those innovations fuelling this change.”

     

    Lara, who is the brand ambassador of YuppTV in Trinidad, added, “I feel excited to be part of YuppTV’s launch in India. With just one touch of entertainment, YuppTV is providing a phenomenal change in Trinidad with high quality internet TV service and I hope to see the same in India.”

     

    Chopra added, “I like to listen to music and have other entertainment whole day. When I am travelling abroad, YuppTV app is just a click away, providing me with Bollywood news and the latest feeds I want. Finally, I can look forward to experience the same now in India! Glad to have been part of this launch.”

  • ErosNow readies six original shows with big stars; to adopt tiered premium pricing model

    ErosNow readies six original shows with big stars; to adopt tiered premium pricing model

    MUMBAI: As digital players strengthen their content, pricing and marketing strategy in the country with the impending opportunity that will be provided by 4G players, Eros International’s over-the-top (OTT) platform ErosNow has readied as many as six original made-for-digital shows.

     

    The shows will be young, fresh and edgy, which will be a differentiator from traditional television programming. Additionally, being a major player in the Indian film industry, Eros has also roped in big actors namely Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others to star in the digital shows.

     

     

    PRICING MODEL

     

    In a highly-competitive market place, ErosNow’s strategy will be to garner a large user base and migrate users to pay platform by offering premium services. The OTT platform plans to monetise its 26.5 million users under a tiered premium pricing model: (1) Advertising revenue, (2) Transaction revenue: ‘Pay As You Go’ model, (3) International Premium single tier subscription service priced at $7.99 per month and $79.99 per year, and (4) Indian quasi-premium two-tiered subscription service priced at Rs 50 and Rs 100 per month.

     

    While internet penetration is still in its early stages in India, the country’s digital ad market is poised to reach $2.8 billion by 2020 and ErosNow is eyeing a chunk of this revenue. In India, ErosNow will offer two pricing models. While in the Rs 50 per month subscription package, users can have access to all new content ad free content with subtitles, the Rs 100 per month model content will additionally also offer portability and HDTV content.

     

    The ‘Pay As You Go’ pricing model will have weekly, monthly and series passes.

     

     

    ORIGINAL SHOWS

     

    Upping the ante on original content, the six new shows, which will soon be loaded on ErosNow are of the thriller and drama genres and range from eight – twelve episodes. Boasting of big names from the Indian film industry, the shows are likely to pull in audiences on the platform.

     

    The first show is a thriller titled The Clients starring Bipasha Basu and will have 12 episodes. The show is based in the posh ‘murky’ corridors of power in Delhi, amidst rich industrialists and powerful politicians, where a woman uses the power of her body, mind and soul to clean their mess…or does she have another agenda?

     

    The second thriller is titled Khel and stars Chitrangda Singh. The 10 episodes show gives an insider’s look at the world of Indian Premier League (IPL), and the various stake holders in it. It will offer a behind-the-scenes story of the IPL match-fixing, politics, controversies. Drugs, sex, big money & criminal syndicates all play a big part. The real games are played not on, but off the field…beyond the boundaries.

     

    The third drama titled Legacy has the tagline – ‘When Music Demands Blood’ and will star names like Anil Kapoor, Nana Patekar and Ayushmann Khurrana amongst others. The 10 episodes show focus on the music industry wherein a young man arrives from nowhere and takes the music industry by storm. But he has a secret hidden agenda – to destroy the country’s biggest music label by creating his own.

     

    The Radhika Apte starrer Lost, will be an eight episodes thriller, which will revolve around an eight year old girl who goes missing. Her NRI parents are forced to seek the help of a suspended female cop in their search for her. An ex-human trafficker is blackmailed to join the search or else risk his sinful past catching up with him.

     

    The fifth show is a drama called Showtime, which will take a look at the 1960s golden era of Bollywood and all that goes in front as well as behind the camera. The eight episodes drama will showcase legendary men and women of the era, their love stories, heartbreaks and more.

     

    The sixth show in the young drama genre is Sanjay Leela Bhansali’s Fairytale. Bhansali will revisit the most popular fairytales set in modern day India in the show spanning 12 episodes. Planned in the seasons format, each season of the show will recreate one fairytale with dazzling visuals in the form of a musical with a definite twist in the tale.

     

    As part of its content strategy for original programming, ErosNow will develop shows in the various genres like drama, fiction, reality and comedies. Additionally, the OTT platform is also eyeing remakes from hit international series.

     

    Targeting key markets like India, Australia, South East Asia, Middle East, Europe and America where there is demand for Indian content and stars from the Indian diaspora, ErosNow will take a 360 degree marketing approach utilising the medium of television, cinema, radio, print, outdoor, social media and advertising networks to promote its offerings. 

     

     

    ADVERTISING MODEL

     

    ErosNow will be moving away from the CPM rates and YouTube type inventory monetisation. The service will have selective premium advertisers and synergise partnerships with celebrities endorsing brands. Apart from having pre-rolls and other real estate on the player, ErosNow will have sponsorships rather than spots and offer higher ad premium based on levels of interactivity and user engagement. It will also look at in-film placements in movies and original series.

     

     

    PARTNERSHIPS

     

    Being platform agnostic, ErosNow will collaborate with telecom companies, cable and DTH platforms, original equipment manufacturers (OEMs) like TV, connected and personal devices as well as with others like broadband companies and the Indian Railways to be present across maximum platforms.

     

    ErosNow has inked marketing and distribution “carriage” with all major cable operators in India. It has also integrated with DTH players in India to capture digitisation trend. Moreover, the company has also inked cable partnerships in all major markets including US, Canada, Middle East & SE Asia.

     

    For OEMs, ErosNow has partnered with some television manufacturers so all major smart TVs will have the app and will offer cross-promotions worldwide. ErosNow content and apps will be featured on all connected devices worldwide.

     

    ErosNow has also inked carriage and cross-promotion deals on mobile handsets pre-loaded with the ErosNow app. In one such deal, Karbonn will soon be launching one million smart phones with the ErosNow app embedded in it.

     

    In a deal with the Indian Railways, the OTT platform is now also the exclusive content partner for entertainment rollout in thousands of railway stations in India with RailTel. What’s more, with Google poised to boost railway Wi-Fi rollout, this will receive a huge impetus.

     

    Additionally, ErosNow app is also offered in bundle deals with major broadband players in India.

     

    Internationally, distribution partnerships have been inked with cable companies as well as new platforms in the the US. Partnerships are also in place with major telecom providers in over 50 countries.

     

    OUTLOOK

     

    Apart from original programming, the content mix on ErosNow will also comprise movies, television and music. As was reported earlier by Indiantelevision.com, ErosNow has acquired the UK based company PingTune to enhance its music offering.

     

    Eros is also looking at carving a new window for movie premieres on ErosNow between the theatrical release and television airing. It may be recalled that Star India recently premiered Bajrangi Bhaijaan on television first and then put the movie exclusively on its OTT platform Hotstar.

     

    ErosNow is one of the pivotal pillars of Eros International’s growth and profitability plans. The company’s aim is to maximise the full potential of its direct to consumer business and aims to garner over 100 million registered users. ErosNow’s strategy is to upsell premium subscriptions to the large base. In the future, the services also plans to expand to gaming, e-commerce and other synergistic domains to monetise the large base beyond entertainment.

    With numerous OTT players like Star India’s Hotstar, Multi Screen Media’s Sony Liv, Zee Entertainment’s DittoTV, HooQ, BoxTV, Big Flix, Balaji Telefilms’ yet to launch OTT platform etc, looking to ride the OTT bus, ErosNow is gearing up to clinch the first-movers’ advantage with its aggressive plans in the space.

  • Reliance Jio’s Wi-Fi service goes live in Himachal Pradesh

    Reliance Jio’s Wi-Fi service goes live in Himachal Pradesh

    MUMBAI: Dharamshala & Mcleodganj have become the first hill stations in Himachal Pradesh to have Reliance Jio’s Wi-Fi service – JIOnet.

     

    Minister of Housing, urban development and town & country planning of Himachal Pradesh Sudhir Mishra inaugurated the service. JIOnet’s high speed Wi-Fi service will cover Macleo Chowk and Temple road in Mcleodganj and Kotwali in Dharamshala of Himachal Pradesh.

     

    It is part of the Himachal Pradesh government’s initiative to convert Dharamshala into a ‘Smart City.’ People and visitors of Dharamshala and Mcleodganj will be able to access the services on their smart phones and tablets. This service will also be available at Mall Road, Manali, Kullu and Hamirpur locations.

     

    Speaking on this new advancement, a Reliance Jio spokesperson said, “High speed data connectivity is one of the foundations on which future prosperity of cities and nations will be built. By deploying Jionet’ Wi-Fi services at Dharamshala and Mcleodganj, a famous tourist destination, we want people to experience the high speed internet and rich digital content through specially designed apps to enrich their lives.”

     

    The feedback from users will be used to improve the services further as Jio gets ready for its formal launch. After commencement of service,  4G LTE, Wi-Fi and LTE networks will operate seamlessly with each other.

  • E-commerce players’ 2015 ad spends in India pegged at Rs 3900+ crore: NASSCOM

    E-commerce players’ 2015 ad spends in India pegged at Rs 3900+ crore: NASSCOM

    BENGALURU: E-commerce players would have spent approximately Rs 3900 crore (or $600 million) in India on advertisement by the end of 2015, as per the second edition of the start-up report released by the National Association of Software and Services Companies (NASSCOM) and Zinnov.

     

    The report titled “Start-up India – Momentous Rise of the Indian Start-up Ecosystem” was released on the side-lines of NASSCOM Product Conclave 2015 in Bengaluru.

     

    As per the report, the total funding in the India based start-ups is estimated to be nearly $5 billion by 2015.

     

    With 100 per cent growth in number of private equity, venture capitalists, angel investors along with a 125 per cent growth in funding over last year, the Indian start-up ecosystem has risen to the next level says NASSCOM. Various central and state government start-up initiatives are further supporting this progressive phase of start-ups in India.

     

    The Indian technology start-ups landscape has seen tremendous growth in the emergence of innovative start-ups and creative entrepreneurs. In terms of providing a conducive ecosystem for the start-ups to thrive, India has moved up to third position and has emerged the fastest growing base of start-ups worldwide. India is one amongst the first five largest startup communities in the world with the number of start-ups crossing 4,200, a growth of 40 per cent, by the end of 2015.

     

    NASSCOM president R Chandrashekhar said, “The maturing Indian start-up ecosystem is now contributing to the Indian economy in many ways. Apart from positively impacting the lifestyles of citizens involved, start-ups are now creating innovative technology solutions that are addressing the key social problems that India is facing and creating significant growth opportunities for every stakeholder.”

     

    Some of the key highlights of the report are as follows:

    India is the youngest start-up nation in the world- 72 per cent of the founders are less than 35 years old.

    More than 50 per cent of the 1200 startups focus on e-commerce, consumer services and aggregators.

    Nine per cent female founders and co-founders in startup ecosystem.

    Number of accelerators grew by 40 per cent from approximately 80 in 2014 to approximately 110 in 2015.

    Total funding in 2015 saw a growth of approximately 125 per cent over 2014.

    Number of PE/VCs investments have grown by 100 per cent over 2014.

    80,000 jobs created by startups.

  • Eros acquires UK based PingTune to strengthen music offering on OTT

    Eros acquires UK based PingTune to strengthen music offering on OTT

    MUMBAI: Eros International has acquired the UK based music messaging company PingTune, which allows people to discover, share and listen to music through their app on iOS & Android.

     

    The PingTune acquisition provides Eros’ digital platform ErosNow with a first mover advantage in building a differentiated, one-of-a-kind music experience in India.

     

    The PingTune platform allows a deeper social connection between music, fans, and artists. It allows fans to discover, share and listen to music through their app. In addition, PingTune enables artists to create and own official profiles so that they can interact and deliver content directly to fans.

     

    “Music plays an incredibly important role in Bollywood films. We believe our acquisition of PingTune extends our already robust music offering, and is an excellent addition to the ErosNow platform, adding features and functionality that provide our users with a highly differentiated music experience. PingTune adds a deeper level of social connectivity by eliminating the boundary between artists and fans, and allowing users to connect with artists in a more meaningful and enjoyable way,” said Eros Digital CEO Rishika Lulla Singh.

     

    “Eros has always been at the forefront of Indian media and entertainment, adapting new technology to enable fans to experience content in new ways. Their online platform, ErosNow, is a great example of this. We are very excited to partner with Eros in this age of bite-sized content and mobile connectivity, where a content sharing experience for consumers is extremely valuable. Eros’ massive audience and existing relationships with artists will allow PingTune to achieve tremendous scale and visibility worldwide,” added PingTune founder and CEO Henry David Firth.