Category: iWorld

TVF partners Tinder for ‘Qtiyapa’ show Eat, Pray… Swipe, Tinder Qtiyapa!,

MUMBAI: Web series pioneer TVF (The Viral Fever) has collaborated with dating and social discovery application Tinder to launch the first Qtiyapa show of 2016 titled Eat, Pray… Swipe, Tinder Qtiyapa!

The show takes a humorous view of the experience of meeting someone new by bringing the app experience alive. Quite literally!

Talking about the Qtiyapa show, director Raghav Subbu said, “The idea of Eat, Pray…Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”

Tinder has changed the way people meet and date around the world by bringing the experience of meeting someone new to mobile and pioneering features such as the ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.

Tinder, country head – India Taru Kapoor added, “Tinder was built to enable users to make new and meaningful connections. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection. Each day, millions of connections form based on mutual interest on Tinder. We are thrilled to partner with TVF for this sketch that brings alive Tinder’s core promise through the humorous adventures of the lead character.”

The sketch takes viewers through the travails of TVF’s popular actor Jitu aka Harishchandra and the female protagonist Swarnlata. The video also brings to life popular features of Tinder like the ‘Super Like.’

A teaser of the video will be released on the Tinder app as well. The subtle humour will tickle the funny bone as well as bring to life Tinder’s core proposition of making it easier to make new connections.

February 4, 2016
TVF partners Tinder for ‘Qtiyapa’ show Eat, Pray… Swipe, Tinder Qtiyapa!,

MUMBAI: Web series pioneer TVF (The Viral Fever) has collaborated with dating and social discovery application Tinder to launch the first Qtiyapa show of 2016 titled Eat, Pray… Swipe, Tinder Qtiyapa!

The show takes a humorous view of the experience of meeting someone new by bringing the app experience alive. Quite literally!

Talking about the Qtiyapa show, director Raghav Subbu said, “The idea of Eat, Pray…Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”

Tinder has changed the way people meet and date around the world by bringing the experience of meeting someone new to mobile and pioneering features such as the ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.

Tinder, country head – India Taru Kapoor added, “Tinder was built to enable users to make new and meaningful connections. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection. Each day, millions of connections form based on mutual interest on Tinder. We are thrilled to partner with TVF for this sketch that brings alive Tinder’s core promise through the humorous adventures of the lead character.”

The sketch takes viewers through the travails of TVF’s popular actor Jitu aka Harishchandra and the female protagonist Swarnlata. The video also brings to life popular features of Tinder like the ‘Super Like.’

A teaser of the video will be released on the Tinder app as well. The subtle humour will tickle the funny bone as well as bring to life Tinder’s core proposition of making it easier to make new connections.

February 4, 2016
YouTube Red to premiere original content on 10 February

MUMBAI: In the wake of Netflix spreading its wings across the globe, streaming giant YouTube has also stepped up on its original content game with the first batch by YouTube Red Originals all set to premiere on 10 February.

In addition to getting all of YouTube uninterrupted and a premium YouTube Music experience, a YouTube Red membership will now give users exclusive access to new original series and movies from some of YouTube’s top creators. On 10 February, YouTube Red Originals will premiere four movies and shows namely:

1) A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.

2) Dance Camp: This feature film from AwesomenessTV weaves an amazing story of unlikely friendships, unleashing passions and discovering yourself all through the power of dance.

3) Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.

4) Scare PewDiePie: In this reality-adventure series from the creator and executive producers of “The Walking Dead” at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.

YouTube global head of original content Susanne Daniels said, “The diverse, dynamic creators behind these films have already built massive audiences on YouTube, rivaling many cable shows. With YouTube Red Originals, we want to help them tell bigger and bolder stories that delight you, their fans. YouTube Red is your opportunity to support the passion projects your favorite creators have only dreamed about until now. If you haven’t already, sign up here for a YouTube Red membership and the first month is on us.”

Additioanlly, YouTube Red will also be unleashing “lots more thrills, chills, LOLs, smiles, romances and surprises” from more YouTube stars later this year.

February 4, 2016
YouTube Red to premiere original content on 10 February

MUMBAI: In the wake of Netflix spreading its wings across the globe, streaming giant YouTube has also stepped up on its original content game with the first batch by YouTube Red Originals all set to premiere on 10 February.

In addition to getting all of YouTube uninterrupted and a premium YouTube Music experience, a YouTube Red membership will now give users exclusive access to new original series and movies from some of YouTube’s top creators. On 10 February, YouTube Red Originals will premiere four movies and shows namely:

1) A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.

2) Dance Camp: This feature film from AwesomenessTV weaves an amazing story of unlikely friendships, unleashing passions and discovering yourself all through the power of dance.

3) Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.

4) Scare PewDiePie: In this reality-adventure series from the creator and executive producers of “The Walking Dead” at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.

YouTube global head of original content Susanne Daniels said, “The diverse, dynamic creators behind these films have already built massive audiences on YouTube, rivaling many cable shows. With YouTube Red Originals, we want to help them tell bigger and bolder stories that delight you, their fans. YouTube Red is your opportunity to support the passion projects your favorite creators have only dreamed about until now. If you haven’t already, sign up here for a YouTube Red membership and the first month is on us.”

Additioanlly, YouTube Red will also be unleashing “lots more thrills, chills, LOLs, smiles, romances and surprises” from more YouTube stars later this year.

February 4, 2016
Sky invests in mobile fan engagement & sports marketing company

MUMBAI: After recently investing in programmatic advertising company DataXu and OTT video company TV4 Entertainment, Sky has now invested ?0.3 million in mobile fan engagement and sports marketing company InCrowd in a bid to help accelerate innovation.

InCrowd, formed by the team behind the sports data company, Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing clubs and rights holders with a direct way to engage with fans.

Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans.

InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.

Sky, which offers fast, reliable connectivity to thousands of venues around the country through its Wi-Fi business, The Cloud, will work with InCrowd to develop in-stadia connectivity even further.

Sky director of corporate development & strategic investments Emma Lloyd said, “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers. We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.”

InCrowd co-founder and CEO Aidan Cooney added, “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”

February 3, 2016
Sky invests in mobile fan engagement & sports marketing company

MUMBAI: After recently investing in programmatic advertising company DataXu and OTT video company TV4 Entertainment, Sky has now invested ?0.3 million in mobile fan engagement and sports marketing company InCrowd in a bid to help accelerate innovation.

InCrowd, formed by the team behind the sports data company, Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games, providing clubs and rights holders with a direct way to engage with fans.

Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans.

InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it. Any information requested by an app user without a signal can be provided by the network, while the more phones that join the network, the better the solution works.

Sky, which offers fast, reliable connectivity to thousands of venues around the country through its Wi-Fi business, The Cloud, will work with InCrowd to develop in-stadia connectivity even further.

Sky director of corporate development & strategic investments Emma Lloyd said, “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers. We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.”

InCrowd co-founder and CEO Aidan Cooney added, “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”

February 3, 2016
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’

MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”

“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.

February 3, 2016
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’

MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”

“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.

February 3, 2016
Sony LIV to premiere ‘Dilwale’ before TV, sets a subscription fee

MUMBAI: Shah Rukh Khan and Kajol blockbuster Dilwale which garnered box office collection of approximately Rs 187 cr in India.

Earlier this year Khan’s Red Chilies signed a deal with Sony Pictures Networks and Dilwale marks the beginning of the strategic alliance between the duo.

Sony Pictures Network’s over the top (OTT) platform Sony LIV is going to showcase the much talked movie on the digital platform before putting it on television. The subscribers will have to pay a minimum amount of Rs 100 to get access to the movie. The platform is enjoying raves of good feedback from its subscribers and also plans to premiere such exclusive movies in the future.

Talking about the exclusive premier, Sony LIV EVP and head digital business Uday Sodhi says, “Movie premieres have been a very important facet of the Sony LIV offering. Whether you missed the film on the silver screen or you’d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.”

He further adds, “Dilwale was truly the most exciting release of 2015 for Hindi film buffs. Premiering it on Sony LIV before television is one of the most significant entertainment offerings we can make to our users at the onset of the New Year. Through the premiere, we are underlining the fact that in 2016, too, we will continue our promise of bringing the biggest and best properties from across the globe to the digital devices of Indian netizens.”

Launched back in 2013, the platform is house to a rich movie library with a strong lineup of events across all major categories.

February 2, 2016
Sony LIV to premiere ‘Dilwale’ before TV, sets a subscription fee

MUMBAI: Shah Rukh Khan and Kajol blockbuster Dilwale which garnered box office collection of approximately Rs 187 cr in India.

Earlier this year Khan’s Red Chilies signed a deal with Sony Pictures Networks and Dilwale marks the beginning of the strategic alliance between the duo.

Sony Pictures Network’s over the top (OTT) platform Sony LIV is going to showcase the much talked movie on the digital platform before putting it on television. The subscribers will have to pay a minimum amount of Rs 100 to get access to the movie. The platform is enjoying raves of good feedback from its subscribers and also plans to premiere such exclusive movies in the future.

Talking about the exclusive premier, Sony LIV EVP and head digital business Uday Sodhi says, “Movie premieres have been a very important facet of the Sony LIV offering. Whether you missed the film on the silver screen or you’d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.”

He further adds, “Dilwale was truly the most exciting release of 2015 for Hindi film buffs. Premiering it on Sony LIV before television is one of the most significant entertainment offerings we can make to our users at the onset of the New Year. Through the premiere, we are underlining the fact that in 2016, too, we will continue our promise of bringing the biggest and best properties from across the globe to the digital devices of Indian netizens.”

Launched back in 2013, the platform is house to a rich movie library with a strong lineup of events across all major categories.

February 2, 2016