MUMBAI: The Salman Khan starrer Prem Ratan Dhan Paayo, which recently had its television premiere, will also be making its digital premiere debut on Hungama Play.
With the digital debut of the film, subscribers can watch various avatar of Prem as well as access Prem Ratan Dhan Payo behind-the-scenes and trivia.
Hungama Play carries the complete collection of Khan’s films like Maine Pyaar Kiya, Hum Aapke Hain Kaun and Hum Saath-Saath Hain.
MUMBAI: The Salman Khan starrer Prem Ratan Dhan Paayo, which recently had its television premiere, will also be making its digital premiere debut on Hungama Play.
With the digital debut of the film, subscribers can watch various avatar of Prem as well as access Prem Ratan Dhan Payo behind-the-scenes and trivia.
Hungama Play carries the complete collection of Khan’s films like Maine Pyaar Kiya, Hum Aapke Hain Kaun and Hum Saath-Saath Hain.
MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year.
The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.
As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.
The link of the trailer is:
Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.
When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”
According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.
When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”
Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.
With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.
MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year.
The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.
As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.
The link of the trailer is:
Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.
When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”
According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.
When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”
Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.
With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.
MUMBAI: Over-The-Top (OTT) service provider YuppTV has acquired the digital media rights for the Asia Cup T20, 2016 to be held between 24 February – 6 March 2016.
YuppTV has secured exclusive rights to stream Asia Cup 2016 live in USA, Canada, UK, Europe, Australia, New Zealand and Malaysia. Additionally, cricket fans in Singapore will also be able view the tournament via YuppTV app on multiple Internet enabled devices such as Smart TVs, Smart Blu-ray players, streaming media players, laptop, gaming console, smart phones and tablets.
The Asia Cup 2016 is scheduled to take place in Dhaka, Bangladesh with the Indian T20 team taking on the host nation on the inaugural day. The much awaited match between India and Pakistan is scheduled for 27 February, while India faces the defending champions Sri Lanka on 1 March.
YuppTV founder and CEO Uday Reddy said, “Cricket has always been a sport that has incited much passion and following amongst South Asians. By bagging the exclusive digital media rights for the Asia Cup 2016, we are enabling live, on-the-go access to the tournament for the expat community. This partnership will provide them with seamless, real-time access to all the matches and allow viewers to watch their favourite teams in action on their preferred device!”
In addition to Sri Lanka, Bangladesh, India and Pakistan, non-test playing nations Afghanistan, Hong Kong, Oman and UAE will also be competing for a qualifying spot for the tournament. The qualifying round is scheduled to take place at the Khan Shaheb Osman Ali Stadium (KSOAS) in Narayanganj, Afghanistan, between 19 February to 22 February, with the winner of the qualifiers then joining the test playing nations in the main event.
MUMBAI: Over-The-Top (OTT) service provider YuppTV has acquired the digital media rights for the Asia Cup T20, 2016 to be held between 24 February – 6 March 2016.
YuppTV has secured exclusive rights to stream Asia Cup 2016 live in USA, Canada, UK, Europe, Australia, New Zealand and Malaysia. Additionally, cricket fans in Singapore will also be able view the tournament via YuppTV app on multiple Internet enabled devices such as Smart TVs, Smart Blu-ray players, streaming media players, laptop, gaming console, smart phones and tablets.
The Asia Cup 2016 is scheduled to take place in Dhaka, Bangladesh with the Indian T20 team taking on the host nation on the inaugural day. The much awaited match between India and Pakistan is scheduled for 27 February, while India faces the defending champions Sri Lanka on 1 March.
YuppTV founder and CEO Uday Reddy said, “Cricket has always been a sport that has incited much passion and following amongst South Asians. By bagging the exclusive digital media rights for the Asia Cup 2016, we are enabling live, on-the-go access to the tournament for the expat community. This partnership will provide them with seamless, real-time access to all the matches and allow viewers to watch their favourite teams in action on their preferred device!”
In addition to Sri Lanka, Bangladesh, India and Pakistan, non-test playing nations Afghanistan, Hong Kong, Oman and UAE will also be competing for a qualifying spot for the tournament. The qualifying round is scheduled to take place at the Khan Shaheb Osman Ali Stadium (KSOAS) in Narayanganj, Afghanistan, between 19 February to 22 February, with the winner of the qualifiers then joining the test playing nations in the main event.
MUMBAI: Ronnie Screwvala’s UpGrad has appointed Anshul Khandelwal as marketing head effective from March 2016.
Khndelwal will be responsible for driving the marketing, positioning and branding for UpGrad and report to UpGrad MD Mayank Kumar.
In a joint statement, UpGrad co-founder Ronnie Screwvala and Kumar said, “We are happy to have Anshul on board to lead the marketing operations for UpGrad as we continue to expand our portfolio of programs. We look forward to working with Anshul and benefitting from his expertise and out-of-the-box thinking. Education is a large sector and there is a lot of disruptive thoughts that can be executed to build a long standing brand. Together we hope towards achieving and setting new industry benchmarks as we scale up.”
Khandelwal added, “In today’s context, online education is becoming more mainstream and acceptable. This is the way our country has to go. UpGrad, within a very short time since its launch, has made waves in the industry with its holistic approach towards education for professionals.I am very excited about working with the dynamic team to help further their vision and to build on their success.”
Prior to joining UpGrad, Khandelwal worked with BlueStone as VP – marketing where he led brand strategy and positioning, creative development, brand activation, customer acquisition and marketing-led innovations.
He also led new product development initiatives and launches during his stint at 3M’s healthcare division and has worked with companies like Mahindra & Mahindra and GlobalLogic.
MUMBAI: Ronnie Screwvala’s UpGrad has appointed Anshul Khandelwal as marketing head effective from March 2016.
Khndelwal will be responsible for driving the marketing, positioning and branding for UpGrad and report to UpGrad MD Mayank Kumar.
In a joint statement, UpGrad co-founder Ronnie Screwvala and Kumar said, “We are happy to have Anshul on board to lead the marketing operations for UpGrad as we continue to expand our portfolio of programs. We look forward to working with Anshul and benefitting from his expertise and out-of-the-box thinking. Education is a large sector and there is a lot of disruptive thoughts that can be executed to build a long standing brand. Together we hope towards achieving and setting new industry benchmarks as we scale up.”
Khandelwal added, “In today’s context, online education is becoming more mainstream and acceptable. This is the way our country has to go. UpGrad, within a very short time since its launch, has made waves in the industry with its holistic approach towards education for professionals.I am very excited about working with the dynamic team to help further their vision and to build on their success.”
Prior to joining UpGrad, Khandelwal worked with BlueStone as VP – marketing where he led brand strategy and positioning, creative development, brand activation, customer acquisition and marketing-led innovations.
He also led new product development initiatives and launches during his stint at 3M’s healthcare division and has worked with companies like Mahindra & Mahindra and GlobalLogic.
BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared to $1,403 million in FY-2014.
Taking foreign exchange effect into account, revenue increased 58.1 per cent in the current year at $1,994 million as compared to $1,256 million. Loss for the current year reduced to $521.03 million as compared to $577.82 million in the previous year.
Adjusted EBIDTA in FY-2015 increased 85.4 per cent to $577.81 million (25.1 per cent margin) in FY-2015 as compared to $300.90 million (21.4 per cent margin).
For the quarter ended 31 December, 2015 (Q4-2015, current quarter), Twitter advertising revenue increased 48.3 per cent to $710.47 million from $479.08 million in the corresponding prior year quarter. Net loss in the current quarter declined $90.24 million as compared to $125.35 million in Q4-2014. Adjusted EBIDTA in Q4-2015 increased 35.3 per cent to $191.42 million (26.9 per cent margin) as compared to $141.49 million (29.5 per cent margin) in the corresponding prior year quarter.
Twitter says that total advertising revenue reached $641 million in Q4-2015, an increase of 48 per cent year over year, as reported, and 53 per cent on a constant currency basis. Twitter owned-and-operated advertising revenue was $556 million, an increase of 31 per cent year over year. Non-owned-and-operated advertising revenue reached $85 million, or 13 per cent of advertising revenue, consistent with that of Q3-2015. Growth in total advertising revenue continues to be driven by strong growth in demand for our advertising products, particularly video and website card formats. However, year-over-year growth in the app install advertising format slowed meaningfully in Q4-2015 relative to that of Q3-2015. Sequential video revenue growth in Q4-2015 more than doubled that of total advertising revenue growth.
By channel, the company says that SMB revenue was again the fastest growing on a year-over-year basis, driven by growth in new customers, though it remains the smallest segment of total advertising revenue by a considerable margin. Twitter’s direct sales channel showed the strongest growth in revenue on a sequential basis in the period, reflecting seasonal spending typically seen from brand advertisers in Q4-2015. Twitter’s base of total active advertisers grew by nearly 90 per cent in the period versus Q4 2014 – approximately 16 per cent on a sequential basis as the company continued to sign up new advertisers and grow overall demand on the platform.
Data licensing and other revenue totalled $70 million in the quarter, up 48 per cent year over year, driven by more than 60 per cent growth in mobile ad exchange revenue.
Advertising Metrics
In Q4-2015, Twitter says it reached 130,000 active advertisers, up almost 90 per cent year over year, driven by small and medium-sized businesses (SMB) initiatives. Twitter expects that SMB growth will continue as it improves its product, making it faster and easier to run campaigns and improve Twitter’s direct response tools.
Advertising revenue growth on a year-over-year basis was driven by an increase in ad engagements, which grew 153 per cent year over year. Twitter says that this was once again primarily the result of its move to auto-play video in late Q3-2015, as well as growth in our non-owned-and-operated business and an increase in ad load.
Average cost-per-engagement (CPE) fell 41 per cent year over year, due primarily to the shift to auto-play video, which delivers more engagement at a much lower average CPE than click-to-play video ads. Overall ad load was higher in the quarter, on both a year-over-year and quarter-over-quarter basis, driven by the increase in advertiser demand.
Audience
Total MAUs (monthly average users) were 320 million for the current quarter, flat versus Q3-2015 and an increase of nine per cent on a year-over-year basis. MAUs, excluding SMS Fast Followers, grew six per cent year over year to 305 million, but were down on a sequential basis from 307 million in Q3. As of the end of January, Twitter says that it has already seen total MAUs, excluding SMS Fast Followers, return to Q3 levels. In Q4-2015, the company says that it saw positive impacts from its marketing initiatives, which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.
BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared to $1,403 million in FY-2014.
Taking foreign exchange effect into account, revenue increased 58.1 per cent in the current year at $1,994 million as compared to $1,256 million. Loss for the current year reduced to $521.03 million as compared to $577.82 million in the previous year.
Adjusted EBIDTA in FY-2015 increased 85.4 per cent to $577.81 million (25.1 per cent margin) in FY-2015 as compared to $300.90 million (21.4 per cent margin).
For the quarter ended 31 December, 2015 (Q4-2015, current quarter), Twitter advertising revenue increased 48.3 per cent to $710.47 million from $479.08 million in the corresponding prior year quarter. Net loss in the current quarter declined $90.24 million as compared to $125.35 million in Q4-2014. Adjusted EBIDTA in Q4-2015 increased 35.3 per cent to $191.42 million (26.9 per cent margin) as compared to $141.49 million (29.5 per cent margin) in the corresponding prior year quarter.
Twitter says that total advertising revenue reached $641 million in Q4-2015, an increase of 48 per cent year over year, as reported, and 53 per cent on a constant currency basis. Twitter owned-and-operated advertising revenue was $556 million, an increase of 31 per cent year over year. Non-owned-and-operated advertising revenue reached $85 million, or 13 per cent of advertising revenue, consistent with that of Q3-2015. Growth in total advertising revenue continues to be driven by strong growth in demand for our advertising products, particularly video and website card formats. However, year-over-year growth in the app install advertising format slowed meaningfully in Q4-2015 relative to that of Q3-2015. Sequential video revenue growth in Q4-2015 more than doubled that of total advertising revenue growth.
By channel, the company says that SMB revenue was again the fastest growing on a year-over-year basis, driven by growth in new customers, though it remains the smallest segment of total advertising revenue by a considerable margin. Twitter’s direct sales channel showed the strongest growth in revenue on a sequential basis in the period, reflecting seasonal spending typically seen from brand advertisers in Q4-2015. Twitter’s base of total active advertisers grew by nearly 90 per cent in the period versus Q4 2014 – approximately 16 per cent on a sequential basis as the company continued to sign up new advertisers and grow overall demand on the platform.
Data licensing and other revenue totalled $70 million in the quarter, up 48 per cent year over year, driven by more than 60 per cent growth in mobile ad exchange revenue.
Advertising Metrics
In Q4-2015, Twitter says it reached 130,000 active advertisers, up almost 90 per cent year over year, driven by small and medium-sized businesses (SMB) initiatives. Twitter expects that SMB growth will continue as it improves its product, making it faster and easier to run campaigns and improve Twitter’s direct response tools.
Advertising revenue growth on a year-over-year basis was driven by an increase in ad engagements, which grew 153 per cent year over year. Twitter says that this was once again primarily the result of its move to auto-play video in late Q3-2015, as well as growth in our non-owned-and-operated business and an increase in ad load.
Average cost-per-engagement (CPE) fell 41 per cent year over year, due primarily to the shift to auto-play video, which delivers more engagement at a much lower average CPE than click-to-play video ads. Overall ad load was higher in the quarter, on both a year-over-year and quarter-over-quarter basis, driven by the increase in advertiser demand.
Audience
Total MAUs (monthly average users) were 320 million for the current quarter, flat versus Q3-2015 and an increase of nine per cent on a year-over-year basis. MAUs, excluding SMS Fast Followers, grew six per cent year over year to 305 million, but were down on a sequential basis from 307 million in Q3. As of the end of January, Twitter says that it has already seen total MAUs, excluding SMS Fast Followers, return to Q3 levels. In Q4-2015, the company says that it saw positive impacts from its marketing initiatives, which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.