ITV

Category: iWorld

  • New iGameLeague allows advertisers to sponsor individual players

    New iGameLeague allows advertisers to sponsor individual players

    MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

    The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

    “Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

    As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

    Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

    After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

    Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

    Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

  • New iGameLeague allows advertisers to sponsor individual players

    New iGameLeague allows advertisers to sponsor individual players

    MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

    The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

    “Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

    As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

    Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

    After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

    Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

    Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

  • Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board. 

    Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.  

    Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”

    Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.

    Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.

    With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.

  • Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    Flipkart bets big on its commerce advertising platform for retail and non-retail brands

    MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board. 

    Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.  

    Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”

    Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.

    Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.

    With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.

  • Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    MUMBAI: Times Internet, the digital arm of The Times of India Group, has acquired Willow TV International. Expanding the ICC tournament’s reach beyond the traditional and expensive pay-per-view distribution method, Willow will provide an exclusive live US television broadcast and live stream of the ICC World Twenty20.

    This will be the first time an ICC tournament will be available on a US television broadcast channel.Willow TV is one of the leading cricket broadcasters in the US.

    Willow is the only channel that is dedicated to cricket in the US, with an aligned direct-to-consumer digital service.

    Times Internet director Satyan Gajwani says, “We are extremely pleased to welcome Willow to The Times Group. Cricket is one of the most popular sports in the world, and has the potential to become a major sport in the US. We are excited to expand and strengthen our offerings for South Asians living in the US and to grow interest in cricket across the US, both with loyal fans and new consumers”.

    The channel and its associated TV Everywhere service is widely distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages, including sports packs and South Asian targeted packages. 

    On the other hand, Cricbuzz will exclusively deliver pre-match, in-match, and post-match highlights and coverage of the entire tournament to its US based digital audiences.

    “As a bootstrapped company, we launched the Willow cricket channel just over 5 years ago, and we are extremely proud of where it has reached. With the backing of The Times of India Group and its assets, I am confident that we can jointly build one of the premier sports businesses in the US”, adds Willow TV founder and CEO Vijay Srinivasan.

    For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, the world’s largest online cricket destination. During the ICC World Cup 2015, Cricbuzz claims to have 1 billion visits in a span of 40 days with 96 percent available on mobile.

    Between Willow, Cricbuzz, and Times of India’s digital assets, the group estimates to reach about 15 million Americans with an interest in cricket. Willow is the first international acquisition by Times Internet, and the first US acquisition for The Times of India Group.

    The channel is available on 7 of the top 10 pay television platforms in the US, and also plans many more launches currently in the pipeline.

  • Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    MUMBAI: Times Internet, the digital arm of The Times of India Group, has acquired Willow TV International. Expanding the ICC tournament’s reach beyond the traditional and expensive pay-per-view distribution method, Willow will provide an exclusive live US television broadcast and live stream of the ICC World Twenty20.

    This will be the first time an ICC tournament will be available on a US television broadcast channel.Willow TV is one of the leading cricket broadcasters in the US.

    Willow is the only channel that is dedicated to cricket in the US, with an aligned direct-to-consumer digital service.

    Times Internet director Satyan Gajwani says, “We are extremely pleased to welcome Willow to The Times Group. Cricket is one of the most popular sports in the world, and has the potential to become a major sport in the US. We are excited to expand and strengthen our offerings for South Asians living in the US and to grow interest in cricket across the US, both with loyal fans and new consumers”.

    The channel and its associated TV Everywhere service is widely distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages, including sports packs and South Asian targeted packages. 

    On the other hand, Cricbuzz will exclusively deliver pre-match, in-match, and post-match highlights and coverage of the entire tournament to its US based digital audiences.

    “As a bootstrapped company, we launched the Willow cricket channel just over 5 years ago, and we are extremely proud of where it has reached. With the backing of The Times of India Group and its assets, I am confident that we can jointly build one of the premier sports businesses in the US”, adds Willow TV founder and CEO Vijay Srinivasan.

    For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, the world’s largest online cricket destination. During the ICC World Cup 2015, Cricbuzz claims to have 1 billion visits in a span of 40 days with 96 percent available on mobile.

    Between Willow, Cricbuzz, and Times of India’s digital assets, the group estimates to reach about 15 million Americans with an interest in cricket. Willow is the first international acquisition by Times Internet, and the first US acquisition for The Times of India Group.

    The channel is available on 7 of the top 10 pay television platforms in the US, and also plans many more launches currently in the pipeline.

  • YouTube FanFest returns to India for the third year

    YouTube FanFest returns to India for the third year

    MUMBAI: the YouTube FanFest , an exclusive live show and festival bringing together established and emerging YouTube stars from India and around the world with fans, is all set to take centre-stage on 18 March in Mumbai.

    YouTube and Branded Ltd said the event, at Dome@NSCI SVP Stadium in Mumbai, is being held in India for the third time. 

    Over 5,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations, and up-and-coming talent performing live on stage.

    This year’s show features a dynamic mix of music, comedy, dance, fashion and much more, all together on one stage and adorning the red carpet pre-show. The stellar line-up for the YouTube FanFest Mumbai encore features over 35 widely popular YouTubers from around the world, including Lilly Singh aka IISuperwomanII, Connor Franta, All India Bakchod, SANAM, Kanan Gill & Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, Kurt Hugo Schneider, and many more.

    YouTube Asia-Pacific director of content and operations Gautam Anand said: “Over the last few years, we have seen Indian YouTube creators capture the imagination of youth and win fans around the world. We are delighted to host YouTube FanFest again in India to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.” 

     “This FanFest in Mumbai is going to see the biggest line up of YouTube stars we have ever had and they are all excited to be in India. More stars, more fun and more screaming fans in one of YouTube’s largest Asian fan bases,” said Branded CEO Jasper Donat.

    “I am pumped that I am coming back to Mumbai for the third YouTube FanFest – the fans are some of the best in the world and I’m excited to perform for them again!”, added Kurt Hugo Schneider.

    “This will be my first participation in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening,” Connor Franta enthused.

  • YouTube FanFest returns to India for the third year

    YouTube FanFest returns to India for the third year

    MUMBAI: the YouTube FanFest , an exclusive live show and festival bringing together established and emerging YouTube stars from India and around the world with fans, is all set to take centre-stage on 18 March in Mumbai.

    YouTube and Branded Ltd said the event, at Dome@NSCI SVP Stadium in Mumbai, is being held in India for the third time. 

    Over 5,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations, and up-and-coming talent performing live on stage.

    This year’s show features a dynamic mix of music, comedy, dance, fashion and much more, all together on one stage and adorning the red carpet pre-show. The stellar line-up for the YouTube FanFest Mumbai encore features over 35 widely popular YouTubers from around the world, including Lilly Singh aka IISuperwomanII, Connor Franta, All India Bakchod, SANAM, Kanan Gill & Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, Kurt Hugo Schneider, and many more.

    YouTube Asia-Pacific director of content and operations Gautam Anand said: “Over the last few years, we have seen Indian YouTube creators capture the imagination of youth and win fans around the world. We are delighted to host YouTube FanFest again in India to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.” 

     “This FanFest in Mumbai is going to see the biggest line up of YouTube stars we have ever had and they are all excited to be in India. More stars, more fun and more screaming fans in one of YouTube’s largest Asian fan bases,” said Branded CEO Jasper Donat.

    “I am pumped that I am coming back to Mumbai for the third YouTube FanFest – the fans are some of the best in the world and I’m excited to perform for them again!”, added Kurt Hugo Schneider.

    “This will be my first participation in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening,” Connor Franta enthused.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.