Category: iWorld

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • From online fandom to offline craze: YouTube Fan Fest 2016

    From online fandom to offline craze: YouTube Fan Fest 2016

    MUMBAI: Starstruck would be the right word to describe the thousands of fans who came to enjoy the YouTube Fan Fest 2016 which went live on 18 March 2016 at the NSCI in Mumbai. It was nothing short of a big ticket award show or a concert where your favourite rock star makes an appearance, with YouTube Stars setting the red carpet on fire, which was organised for first time in this year. And rightly so! With over millions of subscribers and several contracts to their name, YouTubers like TVF, AIB, Kanan Gill, Superwoman, and Connor Franta are nothing short of celebrities in this digital age.

    The Red Carpet

    The day was marked with high tension and excitement amongst the audience which took to the streets to show love for favourite YouTubers. Flashing cameras, selfie sticks and screaming fans were a common sight. Hundreds of teens, preteens and twenty somethings were seen flocking the space, trying to get a glimpse or maybe a photo or even get lucky and shake hands with their favourite star. The YouTubers also didn’t lose any chance to shower their fans with attention and clicked several selfies and signed many autographs for them.

    Opening with EDM

    By the time the fanfare outside settled down, the theatre inside was already packed with the audience, with everyone waiting for the stellar action to begin with EDM king Nucleya’s performance. And what a performance it was! As the familiar beats exploded through the auditorium, people were seen bobbing up and down on their seats, unable to contain their excitement. The sound was well produced, and the technical team made sure there was no jarring at the low base notes. Nucleya played a medley of his top tracks – Street BoyLaung GawachaAkkad Bakkad, and many more, and the familiar dance beats got the audience off their seats. He was soon joined onstage by his rapper Naezy and Abish Mathew who also surprised everyone with his amazing rapping skills. Abish Mathew stayed back on stage after the performance to host the rest of the show.

    High on Music

    Nucleya paved the way for the folks from the very popular comedy channel East India Company.  Though only three of the seven member group were present at the Fan Fest, they entertained their fans with their familiar comedic flavour while also giving a glimpse of their new property EIC Outrage. The trio was soon joined onstage by musician Kenny Sebastian who ended up teaching fans how to do an English and Hindi fusion song in a hilarious way. Sebastian took dibs at artists who took old Hindi songs and added English lyrics to them. Was he hinting at popular YouTube star from the UK, Arjun, who was also performing at the Fan Fest? Arjun is known for his cover renditions of Hindi songs, sung with English lyrics.

    The next big act to take the stage by storm was Indian Jam Project, which is famous for taking popular theme songs and giving them an Indian classical rendering. Their powerful music and vocals easily won everyone’s heart. IJM and a few more musical acts set the stage for the super stars of the night, All India Bakchod aka AIB, who brought in their flavour of comedy live on stage. The four thoroughly entertained the audience which only stopped screaming and laughing to hear the jokes. Their short act left everyone wanting for more.

    Fantastic Franta

    The screams soon multiplied as international YouTube star Connor Franta was introduced on stage. Emotions were high amongst the crowd as several diehard fans had tears in their eyes at the sight of Connor. As if that wasn’t enough, a few more millions of views and subscribers were added to the stage when Kanan Gill and Biswa joined him. The duo acted as temporary emcees for the session and was tasked with organising an interactive round with Connor and his fans from the crowd. A quick snappy Q and A got the crowd guessing, from Conor’s first written book to what holiday destination he wants to visit.

    Shout out to South

    This year’s YouTube Fan Fest also saw a series of acts from South India which reflected the growth of original content creators on YouTube there. It couldn’t be helped that Viva Boyz and The Madras Meter didn’t garner as much fandom at the event, because their regional fanbase wasn’t reflected in the crowd present in the auditorium. While they failed to have the same response as the veterans in the field like TVF and AIB, acts like the Chennai based PutChutney did a fairly good job for its YouTube Fan Fest appearance. The comedy group SNG also put up a good show with its impromptu acts and interactive session, but Being Indian’s duo Ayushman and Khattar clearly stole the show with their amazing fan presence.

    When it comes to live singing, Maati Baani also had the crowd cheering through powerful music and heady visuals in the background. After a few hits and misses, it was international YouTube star Arjun’s turn. He charmed the fans with his sweet smile and magnetic personality.  Raising the bar with her awesome vocals, Shirley Setia joined Arjun along with Kurt Hugo Schneider who gave music on keyboard. Schneider even sang a few Hindi lines, much to the audience’s delight.

    The Finishing blows

    This was followed by what was perhaps the most powerful live musical act of the night with Sanam. Staying true to their reputation, the boys rocked the stage with the high octane vocals and equally heart thumping instrumental beats. They turned YouTube Fan Fest to a rock concert. The only thing that could top it off was Lilly Singh Aka Superwoman who is considered the queen of YouTube space, especially when it comes to India. This US based star, has recently moved to LA after completing her world tour A Trip To Unicorn Island. Superwoman entered the stage like a true super star atop an auto-rickshaw that was driven on to the stage. Joining her was her favourite collaborating artist of many songs, Humble The Poet. She danced to the beats of her popular hits like IVIVI and Leh, while crazy fans couldn’t stop themselves from screaming out loud. There couldn’t have been a better way to close the curtains of the digital to offline magnum opus!

    YouTube Fan Fest 2016 was clearly an upgrade from last year’s edition. Not only did it increase the number of artists from 14 to 30, and added several more millions of views to the stage, it became a lot more inclusive of the regional talent that is currently budding in India, especially in the south. It successfully set digital viewers and fans to aspire to become creators themselves.

  • From online fandom to offline craze: YouTube Fan Fest 2016

    From online fandom to offline craze: YouTube Fan Fest 2016

    MUMBAI: Starstruck would be the right word to describe the thousands of fans who came to enjoy the YouTube Fan Fest 2016 which went live on 18 March 2016 at the NSCI in Mumbai. It was nothing short of a big ticket award show or a concert where your favourite rock star makes an appearance, with YouTube Stars setting the red carpet on fire, which was organised for first time in this year. And rightly so! With over millions of subscribers and several contracts to their name, YouTubers like TVF, AIB, Kanan Gill, Superwoman, and Connor Franta are nothing short of celebrities in this digital age.

    The Red Carpet

    The day was marked with high tension and excitement amongst the audience which took to the streets to show love for favourite YouTubers. Flashing cameras, selfie sticks and screaming fans were a common sight. Hundreds of teens, preteens and twenty somethings were seen flocking the space, trying to get a glimpse or maybe a photo or even get lucky and shake hands with their favourite star. The YouTubers also didn’t lose any chance to shower their fans with attention and clicked several selfies and signed many autographs for them.

    Opening with EDM

    By the time the fanfare outside settled down, the theatre inside was already packed with the audience, with everyone waiting for the stellar action to begin with EDM king Nucleya’s performance. And what a performance it was! As the familiar beats exploded through the auditorium, people were seen bobbing up and down on their seats, unable to contain their excitement. The sound was well produced, and the technical team made sure there was no jarring at the low base notes. Nucleya played a medley of his top tracks – Street BoyLaung GawachaAkkad Bakkad, and many more, and the familiar dance beats got the audience off their seats. He was soon joined onstage by his rapper Naezy and Abish Mathew who also surprised everyone with his amazing rapping skills. Abish Mathew stayed back on stage after the performance to host the rest of the show.

    High on Music

    Nucleya paved the way for the folks from the very popular comedy channel East India Company.  Though only three of the seven member group were present at the Fan Fest, they entertained their fans with their familiar comedic flavour while also giving a glimpse of their new property EIC Outrage. The trio was soon joined onstage by musician Kenny Sebastian who ended up teaching fans how to do an English and Hindi fusion song in a hilarious way. Sebastian took dibs at artists who took old Hindi songs and added English lyrics to them. Was he hinting at popular YouTube star from the UK, Arjun, who was also performing at the Fan Fest? Arjun is known for his cover renditions of Hindi songs, sung with English lyrics.

    The next big act to take the stage by storm was Indian Jam Project, which is famous for taking popular theme songs and giving them an Indian classical rendering. Their powerful music and vocals easily won everyone’s heart. IJM and a few more musical acts set the stage for the super stars of the night, All India Bakchod aka AIB, who brought in their flavour of comedy live on stage. The four thoroughly entertained the audience which only stopped screaming and laughing to hear the jokes. Their short act left everyone wanting for more.

    Fantastic Franta

    The screams soon multiplied as international YouTube star Connor Franta was introduced on stage. Emotions were high amongst the crowd as several diehard fans had tears in their eyes at the sight of Connor. As if that wasn’t enough, a few more millions of views and subscribers were added to the stage when Kanan Gill and Biswa joined him. The duo acted as temporary emcees for the session and was tasked with organising an interactive round with Connor and his fans from the crowd. A quick snappy Q and A got the crowd guessing, from Conor’s first written book to what holiday destination he wants to visit.

    Shout out to South

    This year’s YouTube Fan Fest also saw a series of acts from South India which reflected the growth of original content creators on YouTube there. It couldn’t be helped that Viva Boyz and The Madras Meter didn’t garner as much fandom at the event, because their regional fanbase wasn’t reflected in the crowd present in the auditorium. While they failed to have the same response as the veterans in the field like TVF and AIB, acts like the Chennai based PutChutney did a fairly good job for its YouTube Fan Fest appearance. The comedy group SNG also put up a good show with its impromptu acts and interactive session, but Being Indian’s duo Ayushman and Khattar clearly stole the show with their amazing fan presence.

    When it comes to live singing, Maati Baani also had the crowd cheering through powerful music and heady visuals in the background. After a few hits and misses, it was international YouTube star Arjun’s turn. He charmed the fans with his sweet smile and magnetic personality.  Raising the bar with her awesome vocals, Shirley Setia joined Arjun along with Kurt Hugo Schneider who gave music on keyboard. Schneider even sang a few Hindi lines, much to the audience’s delight.

    The Finishing blows

    This was followed by what was perhaps the most powerful live musical act of the night with Sanam. Staying true to their reputation, the boys rocked the stage with the high octane vocals and equally heart thumping instrumental beats. They turned YouTube Fan Fest to a rock concert. The only thing that could top it off was Lilly Singh Aka Superwoman who is considered the queen of YouTube space, especially when it comes to India. This US based star, has recently moved to LA after completing her world tour A Trip To Unicorn Island. Superwoman entered the stage like a true super star atop an auto-rickshaw that was driven on to the stage. Joining her was her favourite collaborating artist of many songs, Humble The Poet. She danced to the beats of her popular hits like IVIVI and Leh, while crazy fans couldn’t stop themselves from screaming out loud. There couldn’t have been a better way to close the curtains of the digital to offline magnum opus!

    YouTube Fan Fest 2016 was clearly an upgrade from last year’s edition. Not only did it increase the number of artists from 14 to 30, and added several more millions of views to the stage, it became a lot more inclusive of the regional talent that is currently budding in India, especially in the south. It successfully set digital viewers and fans to aspire to become creators themselves.

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are:

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are:

  • YouTube fanfest returns to India for 3rd edition

    YouTube fanfest returns to India for 3rd edition

    MUMBAI: Youtube Fanfest is back in India for a third time and how! On its third edition now, the mega celebration boasts of a 30 artists line up of digital artists and content creators, who will take centre stage on 18 March 2016 in Mumbai. The show will be co-produced by Only Much Louder and Branded, and has Pepsi, Pantene, Amazon.in and Clean and Clear as sponsors, with Pepsi coming onbaord for the second time. Star acts include SuperWoman aka Lilly Singh, Kanan Gill, Connor Franta, SANAM, TVF and AIB

    Sharing his excitement over the fest, YouTube India head of entertainment and content Satya Raghavan said, “India has undergone a content creator revolution. Over the last few years, Indian YouTube creators have gained millions of new subscribers and have taken over the imagination of the youth in India. In our view, 2015 was a breakout year for the young industry and the ecosystem has really evolved in India, with mobile driving massive growth for online video consumption. Now, we’re seeing online creators break open the gates for a whole new kind of entertainment for Indians online, with advertisers looking to tap into this space in a meaningful way.”

    While the idea is to reach out to maximum number of people and inspire them to not only celebrate the existing content creators, but join the community as well. YouTube is banking on organic promotion of the show through artists and their subscribers. “It is largely organic. Several thousands of content creators put out videos on their channels, and they have their millions of subscribers, who themselves have their own social media platforms to put the word across. We don’t think we need any more marketing,” said Raghavan.

    About the booming digital content industry and the mushrooming of OTT players across the board Ragahavan said, “I think it’s great that more people are doing things around video. It will only expand the pie. Especially with bandwidth opening up in the country hopefully thanks to the several 4G services. It is an exciting time for content creators and video content consumers to be in India.”

    Making the most of the platform, Culture Machine, OML, Qyuki, and The Viral Fever (TVF) also announced four new original properties on YouTube. Firstly #LaughterGames, where nine comedy creators will launch their own comedy web series, featuring YouTube comedians such as East India Comedy, Put Chutney and Kenny Sebastian. Qyuki will launch Jamminin’, a show featuring Bollywood composers and YouTube music creators. In the coming months, Culture Machine will be launching Beauty Hunt, a beauty/style-centric program, while OML will launch season 2 of its successful Comedy Hunt, the search for India’s next comedy act, while veteran web show creators TVF will be launching a search for the next generation of web series creators. A Tamil Comedy Hunt with Vision Time, a Telugu Comedy Hunt with ETV, and Katha, a Tamil/Telugu web series property are some of the launches that can be expected from south India later in the year.

    To reflect on YouTube’s growth in India Raghavan shared some data: “While overall watchtime in India has grown by 80 per cent YoY (with 55 per cent of that watchtime on mobile) and the hours of video uploaded from India has increased at 90 per cent YoY, content uploaded by India’s independent creators has risen especially quickly. For instance, watchtime of independent musicians grew over 92 per cent YoY; comedy and entertainment grew 100 per cent YoY; beauty and fashion videos have grown over 138 per cent YoY. Another notable area of watchtime growth came from the south, with Tamil and Telugu content seeing a 75 per cent spike in YoY growth.

  • YouTube fanfest returns to India for 3rd edition

    YouTube fanfest returns to India for 3rd edition

    MUMBAI: Youtube Fanfest is back in India for a third time and how! On its third edition now, the mega celebration boasts of a 30 artists line up of digital artists and content creators, who will take centre stage on 18 March 2016 in Mumbai. The show will be co-produced by Only Much Louder and Branded, and has Pepsi, Pantene, Amazon.in and Clean and Clear as sponsors, with Pepsi coming onbaord for the second time. Star acts include SuperWoman aka Lilly Singh, Kanan Gill, Connor Franta, SANAM, TVF and AIB

    Sharing his excitement over the fest, YouTube India head of entertainment and content Satya Raghavan said, “India has undergone a content creator revolution. Over the last few years, Indian YouTube creators have gained millions of new subscribers and have taken over the imagination of the youth in India. In our view, 2015 was a breakout year for the young industry and the ecosystem has really evolved in India, with mobile driving massive growth for online video consumption. Now, we’re seeing online creators break open the gates for a whole new kind of entertainment for Indians online, with advertisers looking to tap into this space in a meaningful way.”

    While the idea is to reach out to maximum number of people and inspire them to not only celebrate the existing content creators, but join the community as well. YouTube is banking on organic promotion of the show through artists and their subscribers. “It is largely organic. Several thousands of content creators put out videos on their channels, and they have their millions of subscribers, who themselves have their own social media platforms to put the word across. We don’t think we need any more marketing,” said Raghavan.

    About the booming digital content industry and the mushrooming of OTT players across the board Ragahavan said, “I think it’s great that more people are doing things around video. It will only expand the pie. Especially with bandwidth opening up in the country hopefully thanks to the several 4G services. It is an exciting time for content creators and video content consumers to be in India.”

    Making the most of the platform, Culture Machine, OML, Qyuki, and The Viral Fever (TVF) also announced four new original properties on YouTube. Firstly #LaughterGames, where nine comedy creators will launch their own comedy web series, featuring YouTube comedians such as East India Comedy, Put Chutney and Kenny Sebastian. Qyuki will launch Jamminin’, a show featuring Bollywood composers and YouTube music creators. In the coming months, Culture Machine will be launching Beauty Hunt, a beauty/style-centric program, while OML will launch season 2 of its successful Comedy Hunt, the search for India’s next comedy act, while veteran web show creators TVF will be launching a search for the next generation of web series creators. A Tamil Comedy Hunt with Vision Time, a Telugu Comedy Hunt with ETV, and Katha, a Tamil/Telugu web series property are some of the launches that can be expected from south India later in the year.

    To reflect on YouTube’s growth in India Raghavan shared some data: “While overall watchtime in India has grown by 80 per cent YoY (with 55 per cent of that watchtime on mobile) and the hours of video uploaded from India has increased at 90 per cent YoY, content uploaded by India’s independent creators has risen especially quickly. For instance, watchtime of independent musicians grew over 92 per cent YoY; comedy and entertainment grew 100 per cent YoY; beauty and fashion videos have grown over 138 per cent YoY. Another notable area of watchtime growth came from the south, with Tamil and Telugu content seeing a 75 per cent spike in YoY growth.

  • World renowned futurist to confront what it means to be human in a digitally transformed world at CommunicAsia2016 and BroadcastAsia2016

    World renowned futurist to confront what it means to be human in a digitally transformed world at CommunicAsia2016 and BroadcastAsia2016

    MUMBAI: The next 20 years are likely to bring more changes to humanity than the past 300 years – these are the words of Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency – a man The Wall Street Journal has dubbed as “one of the leading Media Futurists in the world.”

    Leonhard predicts that in the next five years, globally increased connectivity, super-computing and vastly more powerful interfaces will bring about exponential changes in how we communicate, how we consume media and content, how we transact and do business and how we learn and design our future. Speaking at this year’sCommunicAsia2016 Summit and BroadcastAsia2016 International Conference, Leonhard will deliver the combined Visionary Address title “The Next 5 years in Global Digital Transformation” on 1 June 2016 at Marina Bay Sands, Singapore.

    Offering a preview to the highly anticipated session, here is Leonhard’s take on what the future will bring:

    1.Global Digital Transformation: the 10 ‘ations’ that will impact every business

    According to Leonhard, global digital transformation is bringing about an age of digital “ations” that all beg the question: what will it mean to be human in a digitally transformed future? Gerd’s “ations” include: mobilisation, digitisation, screenification, disintermediation, automation, virtualisation and robotisation.

    We are already nearing the pivot point where very few ideas seem to actually remain in the realm of science-fiction for a long time. In a world where connectivity flows like water, we can expect intelligent software and machines of all kinds to play an increasingly larger role in the future of communication, and drive gargantuan growth in the video and radio streaming industries. In the coming years we will see OTT become the new normal, and computing become invisible.

    2.Limitless and Ubiquitous: Connectivity will Flow Like Water

    Leonhard took his prediction of the age of ‘ations’ a step further by stating that with the world becoming increasingly hyper-connected, technology will become omnipresent – it will become normalised and a part of the very fabric of our environment. He emphasised that this will change the nature of our interactions and fundamentals of our environment whereby, “everything that can become digital will indeed become digital – coining this era as one of “smart-everything”.

    Leonhard went on to express that this will have a monumental impact upon society, culture and business in the near future. The future presents us with the means to revolutionise industrial processes and increase efficiency through advances such as “smart farming”, “smart logistics” and “smart transportation”.  On the other hand, with artificial intelligence feeding big data and the Internet of Things, Leonhard cautions that our new age of hyper connectivity will also exponentially heighten the present challenges (such as piracy and cyber-security) and it will become of utmost importance for us to tackle the unintended consequences of this hyper connected, borderless world – the age of digital ethics is here.

    3.Digital Captives in a Limitless World

    Security will become a priority – with technology becoming part of our everyday lives, society will be even more susceptible to threats such as cyber warfare. The implications of data losses or breaches will reach new heights as cyber criminals become increasingly savvy and technology begins to play an even greater role in personal enterprise, business and government.  The vast movement of data will be further catapulted by high speed, cheap devices and easier access to technology.

    The future of cyber security, predicted by Leonhard, will also lie in combining solutions and efforts to achieve an International Agreement on Data Standards and Digital Ethics. He stressed that a Global Treaty on Ethics andSecurity (including Artificial Intelligence) will be essential as technology is moving from outside of us to ‘on top of us’ to finally, ‘inside of us.’

    Leonhard concluded by summarising that “the future is about identifying and managing the balance between maintaining our humanness in a highly automated and technologised world: embrace technology but don’t become it! “

    As a top-rated futurist, with over 1500 engagements in the past 15 years and a combined audience of over 1.5 million people, attendees can expect Leonhard’s visionary address to highlight near-future, ‘nowist’ observations and actionable foresights in the sectors of humanity, society, business, media, technology and communications. He will also share his view on the opportunities and challenges that lie ahead for ICT professionals in the Asia Pacific region as we continue our path towards a hyper connected world. 

  • World renowned futurist to confront what it means to be human in a digitally transformed world at CommunicAsia2016 and BroadcastAsia2016

    World renowned futurist to confront what it means to be human in a digitally transformed world at CommunicAsia2016 and BroadcastAsia2016

    MUMBAI: The next 20 years are likely to bring more changes to humanity than the past 300 years – these are the words of Gerd Leonhard, Futurist and Founder and CEO of The Futures Agency – a man The Wall Street Journal has dubbed as “one of the leading Media Futurists in the world.”

    Leonhard predicts that in the next five years, globally increased connectivity, super-computing and vastly more powerful interfaces will bring about exponential changes in how we communicate, how we consume media and content, how we transact and do business and how we learn and design our future. Speaking at this year’sCommunicAsia2016 Summit and BroadcastAsia2016 International Conference, Leonhard will deliver the combined Visionary Address title “The Next 5 years in Global Digital Transformation” on 1 June 2016 at Marina Bay Sands, Singapore.

    Offering a preview to the highly anticipated session, here is Leonhard’s take on what the future will bring:

    1.Global Digital Transformation: the 10 ‘ations’ that will impact every business

    According to Leonhard, global digital transformation is bringing about an age of digital “ations” that all beg the question: what will it mean to be human in a digitally transformed future? Gerd’s “ations” include: mobilisation, digitisation, screenification, disintermediation, automation, virtualisation and robotisation.

    We are already nearing the pivot point where very few ideas seem to actually remain in the realm of science-fiction for a long time. In a world where connectivity flows like water, we can expect intelligent software and machines of all kinds to play an increasingly larger role in the future of communication, and drive gargantuan growth in the video and radio streaming industries. In the coming years we will see OTT become the new normal, and computing become invisible.

    2.Limitless and Ubiquitous: Connectivity will Flow Like Water

    Leonhard took his prediction of the age of ‘ations’ a step further by stating that with the world becoming increasingly hyper-connected, technology will become omnipresent – it will become normalised and a part of the very fabric of our environment. He emphasised that this will change the nature of our interactions and fundamentals of our environment whereby, “everything that can become digital will indeed become digital – coining this era as one of “smart-everything”.

    Leonhard went on to express that this will have a monumental impact upon society, culture and business in the near future. The future presents us with the means to revolutionise industrial processes and increase efficiency through advances such as “smart farming”, “smart logistics” and “smart transportation”.  On the other hand, with artificial intelligence feeding big data and the Internet of Things, Leonhard cautions that our new age of hyper connectivity will also exponentially heighten the present challenges (such as piracy and cyber-security) and it will become of utmost importance for us to tackle the unintended consequences of this hyper connected, borderless world – the age of digital ethics is here.

    3.Digital Captives in a Limitless World

    Security will become a priority – with technology becoming part of our everyday lives, society will be even more susceptible to threats such as cyber warfare. The implications of data losses or breaches will reach new heights as cyber criminals become increasingly savvy and technology begins to play an even greater role in personal enterprise, business and government.  The vast movement of data will be further catapulted by high speed, cheap devices and easier access to technology.

    The future of cyber security, predicted by Leonhard, will also lie in combining solutions and efforts to achieve an International Agreement on Data Standards and Digital Ethics. He stressed that a Global Treaty on Ethics andSecurity (including Artificial Intelligence) will be essential as technology is moving from outside of us to ‘on top of us’ to finally, ‘inside of us.’

    Leonhard concluded by summarising that “the future is about identifying and managing the balance between maintaining our humanness in a highly automated and technologised world: embrace technology but don’t become it! “

    As a top-rated futurist, with over 1500 engagements in the past 15 years and a combined audience of over 1.5 million people, attendees can expect Leonhard’s visionary address to highlight near-future, ‘nowist’ observations and actionable foresights in the sectors of humanity, society, business, media, technology and communications. He will also share his view on the opportunities and challenges that lie ahead for ICT professionals in the Asia Pacific region as we continue our path towards a hyper connected world.