Category: iWorld

  • Kalki Koechlin styles and curates eclectic looks for FabFurnish.com

    Kalki Koechlin styles and curates eclectic looks for FabFurnish.com

    MUMBAI: During the course of its 10 day long mega furniture and home decor festival, The greatFab Sale, FabFurnish.com has unveiled four electric looks styled and curated by actor Kalki Koechlin on 18 March.

    “Fabfurnish.com gave me the opportunity to create my dream home. It has a diverse range of products, which is uber-stylish yet affordable. It has been an enriching journey and I am happy with the way the looks finally shaped up. I hope viewers enjoy browsing through them and just like me, get inspired to find a bit of themselves in their homes,” said Koechlin about the association.

    FabFurnish.com co-founder Ankita Dabas Kohli said, “The new and revamped FabFurnish.com offers fresh looks and inspiration every day and aims to bring global design sensibilities to India. During The Great Fab Sale from March 18-28, we will have attractive offers on more than 100 brands, across categories.  Another highlight is the collection of summer looks curated exclusively by actor Kalki Koechlin. There is a lot of fun and inspiration coming up for our customers over next few days!

    Besides The great Fab Sale, the website is on a spree to feature real-life living spaces as a part of its #HeartisHome series. The section comprises a string of endearing stories and photo features.

    The #HeartisHome series started earlier this year with Kohli’s home tour giving a sneak peek into her favourite corners. This was followed by a couple of interesting home features including those of Midival Punditz’s Tapan Raj, veteran fashion designer Ritu Beri, famous fashion photographer and stylist duo Porus and Prayag, entrepreneur Nidhi Agarwal of Kaaryah and founder of décor brand Poppadum Art, Saanwari Gorwaney.
     

  • Kalki Koechlin styles and curates eclectic looks for FabFurnish.com

    Kalki Koechlin styles and curates eclectic looks for FabFurnish.com

    MUMBAI: During the course of its 10 day long mega furniture and home decor festival, The greatFab Sale, FabFurnish.com has unveiled four electric looks styled and curated by actor Kalki Koechlin on 18 March.

    “Fabfurnish.com gave me the opportunity to create my dream home. It has a diverse range of products, which is uber-stylish yet affordable. It has been an enriching journey and I am happy with the way the looks finally shaped up. I hope viewers enjoy browsing through them and just like me, get inspired to find a bit of themselves in their homes,” said Koechlin about the association.

    FabFurnish.com co-founder Ankita Dabas Kohli said, “The new and revamped FabFurnish.com offers fresh looks and inspiration every day and aims to bring global design sensibilities to India. During The Great Fab Sale from March 18-28, we will have attractive offers on more than 100 brands, across categories.  Another highlight is the collection of summer looks curated exclusively by actor Kalki Koechlin. There is a lot of fun and inspiration coming up for our customers over next few days!

    Besides The great Fab Sale, the website is on a spree to feature real-life living spaces as a part of its #HeartisHome series. The section comprises a string of endearing stories and photo features.

    The #HeartisHome series started earlier this year with Kohli’s home tour giving a sneak peek into her favourite corners. This was followed by a couple of interesting home features including those of Midival Punditz’s Tapan Raj, veteran fashion designer Ritu Beri, famous fashion photographer and stylist duo Porus and Prayag, entrepreneur Nidhi Agarwal of Kaaryah and founder of décor brand Poppadum Art, Saanwari Gorwaney.
     

  • Mumbai girls launch new premium online content channel Girliyapa

    Mumbai girls launch new premium online content channel Girliyapa

    MUMBAI: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.

    The all women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make one think beyond the clichés. The Girliyapa team of women want to say things women always ‘think of’, but never say perhaps because of their fear of being judged by society and thier peers

    Announcing the launch, Girliyapa channel head Tracy Dsouza said, “Yes! We feel you. We hear you women. That’s why my gang of girls and I created ‘Girliyapa’ exclusively for you. We are going to try to make liberal content – content that tells stories and experiences about women, by women in an entertaining treatment. Come join us and explore womanhood with Girliyapa and share with us what you think! We would love to hear from you.”      

    Our country has progressed in so many was and in so many fields but yet women feel or are made to feel guilty for the most natural phenomenon of their life, menstruation. In an attempt to demystify the monthly ‘phenomenon’ the girls have decided to do something that has never been thought about in India by presenting the funny and quirky situations one experiences during their periods.

    The first presentation by the team of girls was launched around International Women’s Day on addressing this issue through their popular #The Period Song.  The song was created to celebrate menstruation and womanhood in general. The Girliyapa team took a popular party track and turned it into a ‘period’ anthem.

    The lyrics and the video revolve around a teenage girl who as and when gets her first period, is transported to a surreal space called ‘The Period Club’. There, she goes through different experiences, and is offered solutions by more experienced women on how to deal with menstruation and its companions like cramps, cravings, mood swings, pimples etc. The video has a lot of laugh out loud moments, relatable insights and pop cultural references for example ‘daadi left the club but mama abhi baki hai’, ‘red wedding in my pants’, etc.  

    The video features celebrities and social influencers like Sandhya Mridul, Rukhsar Rehman, Pavleen Gujral, Rajshri Deshpande, Sumeet Vyas, Nidhi Singh, Naveen Kasturia, Maanvi Gagroo, Jitendra Kumar, Akanksha Thakur, Santushi Shetty, Sumukhi Suresh and other YouTubers like Rickshwali, etc.

    In its second video presentation Why should Hot Girls have all the fun?,  the Girliyapa team has showcased the exact opposite by showing a not so hot women confronting a guy who is staring at their hot friend and explain logically why he should look at them instead.

     

  • Mumbai girls launch new premium online content channel Girliyapa

    Mumbai girls launch new premium online content channel Girliyapa

    MUMBAI: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.

    The all women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make one think beyond the clichés. The Girliyapa team of women want to say things women always ‘think of’, but never say perhaps because of their fear of being judged by society and thier peers

    Announcing the launch, Girliyapa channel head Tracy Dsouza said, “Yes! We feel you. We hear you women. That’s why my gang of girls and I created ‘Girliyapa’ exclusively for you. We are going to try to make liberal content – content that tells stories and experiences about women, by women in an entertaining treatment. Come join us and explore womanhood with Girliyapa and share with us what you think! We would love to hear from you.”      

    Our country has progressed in so many was and in so many fields but yet women feel or are made to feel guilty for the most natural phenomenon of their life, menstruation. In an attempt to demystify the monthly ‘phenomenon’ the girls have decided to do something that has never been thought about in India by presenting the funny and quirky situations one experiences during their periods.

    The first presentation by the team of girls was launched around International Women’s Day on addressing this issue through their popular #The Period Song.  The song was created to celebrate menstruation and womanhood in general. The Girliyapa team took a popular party track and turned it into a ‘period’ anthem.

    The lyrics and the video revolve around a teenage girl who as and when gets her first period, is transported to a surreal space called ‘The Period Club’. There, she goes through different experiences, and is offered solutions by more experienced women on how to deal with menstruation and its companions like cramps, cravings, mood swings, pimples etc. The video has a lot of laugh out loud moments, relatable insights and pop cultural references for example ‘daadi left the club but mama abhi baki hai’, ‘red wedding in my pants’, etc.  

    The video features celebrities and social influencers like Sandhya Mridul, Rukhsar Rehman, Pavleen Gujral, Rajshri Deshpande, Sumeet Vyas, Nidhi Singh, Naveen Kasturia, Maanvi Gagroo, Jitendra Kumar, Akanksha Thakur, Santushi Shetty, Sumukhi Suresh and other YouTubers like Rickshwali, etc.

    In its second video presentation Why should Hot Girls have all the fun?,  the Girliyapa team has showcased the exact opposite by showing a not so hot women confronting a guy who is staring at their hot friend and explain logically why he should look at them instead.

     

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads

    Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads

    MUMBAI: Reliance Industries Ltd. (RIL), one of the largest manufacturer of synthetic fibre in the world, has signed a co-branding agreement for polyester sewing thread yarn range manufactured by Coimbatore, based Precot Meridian Ltd. (Precot) – a leading yarn manufacturer and exporter of yarn and thread in India.

    As per the agreement, Precot will manufacture grey and coloured polyester sewing thread yarns, using Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre. This yarn will then be sold, cobranded with Recron® SHT.

    The agreement was signed by Ashwin Chandran, Managing Director, Precot Meridian Limited at Coimbatore and Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Ltd. A memento in recognition of the partnership was also exchanged between the partners.

    While commenting on the agreement Ashwin Chandran said “We have been a consumer of Reliance Polyester Fiber for several years and we are very happy to be a part of this co –branding effort with Reliance Recron® SHT PSF” 

    Mr. Gunjan Sharma said “We are pleased to extend our Recron® SHT brand to Precot as this will ensure standardised high quality products reaching end customers and will help both companies to strengthen growth and customer trust.”

    Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron® SHT as a leading brand.

    RIL and Precot will jointly conduct research and development work to further enhance Recron® SHT sewing thread’s quality, and will also explore new business opportunities. Reliance will help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products.

  • Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads

    Reliance Extends Recron® SHT Brand To Precot Meridian’s Sewing Threads

    MUMBAI: Reliance Industries Ltd. (RIL), one of the largest manufacturer of synthetic fibre in the world, has signed a co-branding agreement for polyester sewing thread yarn range manufactured by Coimbatore, based Precot Meridian Ltd. (Precot) – a leading yarn manufacturer and exporter of yarn and thread in India.

    As per the agreement, Precot will manufacture grey and coloured polyester sewing thread yarns, using Reliance’s Recron® SHT, the world’s best quality super high tenacity fibre. This yarn will then be sold, cobranded with Recron® SHT.

    The agreement was signed by Ashwin Chandran, Managing Director, Precot Meridian Limited at Coimbatore and Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Ltd. A memento in recognition of the partnership was also exchanged between the partners.

    While commenting on the agreement Ashwin Chandran said “We have been a consumer of Reliance Polyester Fiber for several years and we are very happy to be a part of this co –branding effort with Reliance Recron® SHT PSF” 

    Mr. Gunjan Sharma said “We are pleased to extend our Recron® SHT brand to Precot as this will ensure standardised high quality products reaching end customers and will help both companies to strengthen growth and customer trust.”

    Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron® SHT as a leading brand.

    RIL and Precot will jointly conduct research and development work to further enhance Recron® SHT sewing thread’s quality, and will also explore new business opportunities. Reliance will help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products.

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.