ITV

Category: iWorld

  • Y-Films’ launches Love Shots fifth short film ‘Fired’

    Y-Films’ launches Love Shots fifth short film ‘Fired’

    MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

    Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

    Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

    “I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

    Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

    The music for Love Shots is available on Wynk music for a period of 3 days before its release.

    “Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

    Watch the 5th short film ‘Fired’ from Love Shots here:

  • Y-Films’ launches Love Shots fifth short film ‘Fired’

    Y-Films’ launches Love Shots fifth short film ‘Fired’

    MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

    Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

    Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

    “I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

    Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

    The music for Love Shots is available on Wynk music for a period of 3 days before its release.

    “Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

    Watch the 5th short film ‘Fired’ from Love Shots here:

  • Arre to launch new series ‘A.I.SHA – My Virtual Girlfriend’

    Arre to launch new series ‘A.I.SHA – My Virtual Girlfriend’

    MUMBAI: Arre, the digital media brand co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko will premiere a new sci-fi thriller series titled A.I.SHA – My Virtual Girlfriend. The platform has associated with Gillette Flexball for the series which will release on 9 April 2016.

    The web series is the story of a relationship between a man and woman…only, the woman is the first-of-its-kind Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam.

    Tech geek and coder Sameer Luthra (Sam) is frustrated with life and his soul-sucking boss (Sid, played by Raghu Ram). A.I.SHA, his secret project, is what keeps him going. A.I.SHA is the best thing that ever happened to Sam. A.I.SHA is beautiful, A.I.SHA is smart. A.I.SHA is also crazy. Can A.I.SHA redeem or ruin Sam’s life? Do we truly understand the power of Artificial Intelligence (AI)? What if AI was to become self-aware? Is it man and machine or man versus machine?

    Produced by Raghu Ram and Rajiv Laxman through their first production venture, Monozygotic, Ram will also be seen playing a pivotal role in the show. “I’m very excited to step into creating fiction for the first time in my career with A.I.SHA. With the arrival of a new-age digital media destination like Arré, there is a scope for telling fresh, new, and edgy stories for young people that’ll never be told on TV. I hope the new viewers like what we’ve worked so hard to create,” said Ram.

    Commenting on the association and the initiative, Gillette India country marketing manager Karthik Srivatsan said, “Gillette is extremely proud to collaborate with Arré in launching, A.I.SHA, India’s first digital sci-fi thriller web series. The partnership resonates the core belief at the heart of Arré and Gillette. While Gillette’s core philosophy has always been to innovate, to serve evolving consumer needs, Arré has come up with this modern-age content destination in line with evolving viewership patterns. While, with the recent launch of Gillette FlexBall, Gillette has rebuilt the modern man’s shaving with the revolutionary FlexBall technology that has been specifically engineered to provide a three dimensional motion for the ultimate shaving experience, A.I.SHA is the first-of-its-kind clutter-breaking online series, which we are sure will keep the audience glued.”

    To bring technical authenticity, the series has also partnered with Palo Alto Networks, the next-generation security company,as the cyber security advisers and Dell as the technology partner.

    Watch the trailer of the web series:

    A.I.SHA #MyVirtualGirlfriend Trailer | An Arre Original Web Se…

    Sam is a 26-year-old app developer, a loner and a loser, until he creates the most beautiful app of his life. His revenge on his bullying boss, Sid, is his magnum opus – A.I.SHA. But all is not perfect with his perfect creation. What happens when the app gets a mind of her own? Sam can run, but can he hide from his Virtual Girlfriend? #MyVirtualGirlfriend

    Posted by Arre on Tuesday, April 5, 2016

  • Arre to launch new series ‘A.I.SHA – My Virtual Girlfriend’

    Arre to launch new series ‘A.I.SHA – My Virtual Girlfriend’

    MUMBAI: Arre, the digital media brand co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko will premiere a new sci-fi thriller series titled A.I.SHA – My Virtual Girlfriend. The platform has associated with Gillette Flexball for the series which will release on 9 April 2016.

    The web series is the story of a relationship between a man and woman…only, the woman is the first-of-its-kind Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam.

    Tech geek and coder Sameer Luthra (Sam) is frustrated with life and his soul-sucking boss (Sid, played by Raghu Ram). A.I.SHA, his secret project, is what keeps him going. A.I.SHA is the best thing that ever happened to Sam. A.I.SHA is beautiful, A.I.SHA is smart. A.I.SHA is also crazy. Can A.I.SHA redeem or ruin Sam’s life? Do we truly understand the power of Artificial Intelligence (AI)? What if AI was to become self-aware? Is it man and machine or man versus machine?

    Produced by Raghu Ram and Rajiv Laxman through their first production venture, Monozygotic, Ram will also be seen playing a pivotal role in the show. “I’m very excited to step into creating fiction for the first time in my career with A.I.SHA. With the arrival of a new-age digital media destination like Arré, there is a scope for telling fresh, new, and edgy stories for young people that’ll never be told on TV. I hope the new viewers like what we’ve worked so hard to create,” said Ram.

    Commenting on the association and the initiative, Gillette India country marketing manager Karthik Srivatsan said, “Gillette is extremely proud to collaborate with Arré in launching, A.I.SHA, India’s first digital sci-fi thriller web series. The partnership resonates the core belief at the heart of Arré and Gillette. While Gillette’s core philosophy has always been to innovate, to serve evolving consumer needs, Arré has come up with this modern-age content destination in line with evolving viewership patterns. While, with the recent launch of Gillette FlexBall, Gillette has rebuilt the modern man’s shaving with the revolutionary FlexBall technology that has been specifically engineered to provide a three dimensional motion for the ultimate shaving experience, A.I.SHA is the first-of-its-kind clutter-breaking online series, which we are sure will keep the audience glued.”

    To bring technical authenticity, the series has also partnered with Palo Alto Networks, the next-generation security company,as the cyber security advisers and Dell as the technology partner.

    Watch the trailer of the web series:

    A.I.SHA #MyVirtualGirlfriend Trailer | An Arre Original Web Se…

    Sam is a 26-year-old app developer, a loner and a loser, until he creates the most beautiful app of his life. His revenge on his bullying boss, Sid, is his magnum opus – A.I.SHA. But all is not perfect with his perfect creation. What happens when the app gets a mind of her own? Sam can run, but can he hide from his Virtual Girlfriend? #MyVirtualGirlfriend

    Posted by Arre on Tuesday, April 5, 2016

  • nexGTv goes live across the world

    nexGTv goes live across the world

    MUMBAI: The flagship offering from Digivive Services, nexGTv launched the next phase of its growth by announcing its global availability from today. nexGTv – which has hitherto been India-centric in scope and business, aims to take its Live TV content offering of more than 150 channels, together with 1,000 plus movies as well as a huge inventory of VOD and television shows to attract large clusters of the global Indian diaspora onto its freemium platform.

    In the first phase, nexGTv has already secured the requisite digital rights to screen content beyond Indian borders for more than 11,500 hours of programming from close to 20,000 hours of programming it hosts on the platform. Given the large swathes of Hindi, English and Tamil-speaking communities abroad, nexGTv will focus initially to ensure that content in these three languages is made available on both its Web and App platforms.

    Aside from the aggregated content, nexGTv will also utilize this opportunity to globally showcase India’s very first mobi-series and nexGTv’s premier Original series – It’s My City.

    It’s My City is a 14-episode bi-weekly series starring Priyanka Chopra that highlights the lives and challenges of four girls in a city far from home, premiered recently on nexGTv.
    Speaking on the occasion, nexGTv COO Abhesh Verma said, “We’re delighted to go live across the world! Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalogue and consumer understanding, we’re confident that we’re ready for our global consumers. Our endeavour is to deliver the best product and streaming experience to our audiences across the globe. We’re confident that our mix of aggregated content including Live TV, VOD as well as original premium programming will resonate very well with our audiences.”

    He further added, “nexGTv will be currently targeting its expansion in more than 140 countries through the global billing on its Android app and will be looking to expand its global footprint in tandem with Google Play store. Markets with significant Indian diaspora will be our priority in order to establish a strong foothold. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies and music will act as a strong magnet for our international users.”

     

  • nexGTv goes live across the world

    nexGTv goes live across the world

    MUMBAI: The flagship offering from Digivive Services, nexGTv launched the next phase of its growth by announcing its global availability from today. nexGTv – which has hitherto been India-centric in scope and business, aims to take its Live TV content offering of more than 150 channels, together with 1,000 plus movies as well as a huge inventory of VOD and television shows to attract large clusters of the global Indian diaspora onto its freemium platform.

    In the first phase, nexGTv has already secured the requisite digital rights to screen content beyond Indian borders for more than 11,500 hours of programming from close to 20,000 hours of programming it hosts on the platform. Given the large swathes of Hindi, English and Tamil-speaking communities abroad, nexGTv will focus initially to ensure that content in these three languages is made available on both its Web and App platforms.

    Aside from the aggregated content, nexGTv will also utilize this opportunity to globally showcase India’s very first mobi-series and nexGTv’s premier Original series – It’s My City.

    It’s My City is a 14-episode bi-weekly series starring Priyanka Chopra that highlights the lives and challenges of four girls in a city far from home, premiered recently on nexGTv.
    Speaking on the occasion, nexGTv COO Abhesh Verma said, “We’re delighted to go live across the world! Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalogue and consumer understanding, we’re confident that we’re ready for our global consumers. Our endeavour is to deliver the best product and streaming experience to our audiences across the globe. We’re confident that our mix of aggregated content including Live TV, VOD as well as original premium programming will resonate very well with our audiences.”

    He further added, “nexGTv will be currently targeting its expansion in more than 140 countries through the global billing on its Android app and will be looking to expand its global footprint in tandem with Google Play store. Markets with significant Indian diaspora will be our priority in order to establish a strong foothold. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies and music will act as a strong magnet for our international users.”

     

  • Quick Heal and CERT-in to join for detection of latest cyber security threats in India

    Quick Heal and CERT-in to join for detection of latest cyber security threats in India

    NEW DELHI: Indian Computer Emergency Response Team, also referred to as CERT-In has taken Quick Heal Technologies Limited on board to improve computer security readiness and raise awareness around the importance of keeping systems secure, using software patch updates and adopting current security practices and procedures.

    CERT-In, an organization under the Communication & Information Technology ministry, has signed a memorandum of understanding (MoU) with Quick Heal to work together to address the increasingly complex problems associated with computer security and computer-related crime.

    CERT-In and Quick Heal are constantly working towards enhancing the overall security of the computing environment through their commitment to security, protection against cyber-threats, hacking incidences, privacy protection etc.

    In the MoU, they have agreed to co-operate for detection of latest cyber security threats that can adversely impact the information assets and privacy of the general users in the country. Also to devise appropriate security measures and security tools to enable such users to secure their systems.

    Quick Heal Technologies Limited MD & CEO Kailash Katkar said, “We are very excited to collaborate with CERT-In and we see this as an opportunity to provide our expertise for combating computer and network security incidents occurring in the country.”

    He added, “We consider creating awareness around cyber security as our primary responsibility and our teams have been constantly innovating to introduce cutting edge security solutions for consumers and enterprises to equip them to combat the evolving threat landscape. This MoU is yet another effort towards building safe and secure IT environments and online experiences in the country.”

     

  • Quick Heal and CERT-in to join for detection of latest cyber security threats in India

    Quick Heal and CERT-in to join for detection of latest cyber security threats in India

    NEW DELHI: Indian Computer Emergency Response Team, also referred to as CERT-In has taken Quick Heal Technologies Limited on board to improve computer security readiness and raise awareness around the importance of keeping systems secure, using software patch updates and adopting current security practices and procedures.

    CERT-In, an organization under the Communication & Information Technology ministry, has signed a memorandum of understanding (MoU) with Quick Heal to work together to address the increasingly complex problems associated with computer security and computer-related crime.

    CERT-In and Quick Heal are constantly working towards enhancing the overall security of the computing environment through their commitment to security, protection against cyber-threats, hacking incidences, privacy protection etc.

    In the MoU, they have agreed to co-operate for detection of latest cyber security threats that can adversely impact the information assets and privacy of the general users in the country. Also to devise appropriate security measures and security tools to enable such users to secure their systems.

    Quick Heal Technologies Limited MD & CEO Kailash Katkar said, “We are very excited to collaborate with CERT-In and we see this as an opportunity to provide our expertise for combating computer and network security incidents occurring in the country.”

    He added, “We consider creating awareness around cyber security as our primary responsibility and our teams have been constantly innovating to introduce cutting edge security solutions for consumers and enterprises to equip them to combat the evolving threat landscape. This MoU is yet another effort towards building safe and secure IT environments and online experiences in the country.”

     

  • Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline

    Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline

    New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages Lycos; services to increase the reach of Yahoo! search and content offerings. Contextual advertising offerings of Lycos will in turn increase.

    This relationship – that allows LYCOS to serve globally on all platforms including search, mobile and other contextual advertising – is expected to increase LYCOS’ turnover by 10% in FY2016-2017.  

    The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.

    Lycos Internet Limited had reported consolidated revenue from operations of Rs 1957 crore  and a net profit after tax and minority interest of Rs 342.22 crore for the year ended March 31, 2015 (FY-2015). For the nine month period ended December 31, 2015, the company reported revenue of Rs 1782 crore reflecting a growth of about 18 per cent over the corresponding year ago period, and a net profit after tax and minority interest of Rs 321 crore.

  • Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline

    Lycos extends deal with Yahoo! for enhanced search advertising, expects 10 per cent higher topline

    New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages Lycos; services to increase the reach of Yahoo! search and content offerings. Contextual advertising offerings of Lycos will in turn increase.

    This relationship – that allows LYCOS to serve globally on all platforms including search, mobile and other contextual advertising – is expected to increase LYCOS’ turnover by 10% in FY2016-2017.  

    The enhanced form of search advertising is a type of contextually targeted platform which allows online search advertisers to buy keyword-targeted traffic from sources other than search engine results pages.

    Lycos Internet Limited had reported consolidated revenue from operations of Rs 1957 crore  and a net profit after tax and minority interest of Rs 342.22 crore for the year ended March 31, 2015 (FY-2015). For the nine month period ended December 31, 2015, the company reported revenue of Rs 1782 crore reflecting a growth of about 18 per cent over the corresponding year ago period, and a net profit after tax and minority interest of Rs 321 crore.