Category: iWorld

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    Hotstar rolls out Malayalam content with Mohan Lal as brand ambassador

    MUMBAI: Indian premium streaming platform, Hotstar reached out to its Malayalam speaking users and fans, accompanied by its new brand ambassador, the superstar of Malayalam cinema yesterday. Hotstar  offers more than 4000 hours of Malayalam content  including a large collection of the latest and classic Malayalam movies, and popular TV shows.

    The launch will be followed by a six-week multi-media campaign featuring iconic Mohan Lal across TV, print, outdoor and digital. Hotstar plans to connect with its strong regional language audiences in the major regional markets of South India.

    Speaking at the event, Mohan Lal said, “I feel proud that Kerala not only has the highest literacy rate, but also boasts of a large number of digitally savvy youth. But what is especially gratifying is that these big audiences are watching and enjoying the most popular and loved Malayalam movies and television series on Hotstar. I am really glad to be associated with a brand as vibrant and pioneering as Hotstar, which is changing the way people get entertained. For a creative person like me, it is very satisfying that our works are finding a legitimate way to reach the ever growing audiences on the digital platform and that fans are connecting with the best of Malayalam entertainment on an exciting new, platform like Hotstar. A marketing campaign of this scale targeted at a state is perhaps a first for any digital brand in the country. I wish Hotstar all the best.”

    Star India MD South K. Madhavan said, “It is a pleasure to be here with Hotstar today and I am grateful to Mohan Lal the Superstar and a befitting brand ambassador for Hotstar in Kerala. With the changing landscapes of the entertainment industry and digitalization of content and consumption, Hotstar, India’s biggest digital content platform, is consolidating its presence in the Southern markets by providing a superior digital service to both the fans and the eco-system of Malayalam movies and television, along with brands in general.”

    Hotstar CEO Ajit Mohan said, “Over the last 15 months, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Malayam movies and TV shows, all for free to users. We are keen to showcase this extraordinary offering to one of the most extraordinary states in the country. We are grateful that as brand ambassador, Mohan Lal will be helping us showcase our platform to Malayalis across the world in the days to come.”

  • Times Internet owned Gaana appoints Prashan Agarwal as COO

    Times Internet owned Gaana appoints Prashan Agarwal as COO

    MUMBAI : Prashan Agarwal has been appointed as  Chief Operating Officer of online music streaming app Gaana.

    “I am looking forward to contributing and adding value to the team and making Gaana a household name and future of streaming music, “ said  Aggarwal on his new role.

    Commenting on the appointment Times Internet  CEO Gautam Sinha said, “I’m excited to welcome Prashan Agarwal as Chief Operating Officer,  Gaana.  I’m optimistic that with his entrepreneurial approach and strong consumer internet, business and product acumen, Gaana will further strengthen Gaana’s position as the leading and most loved music streaming app.”
    Before joining Times Internet, Agarwal had co-founded multiple internet ventures. Earlier, he was the cofounder of PropTiger.com. He has an overall experience of 14 years and brings that extensive experience on all aspects of consumer internet businesses and tangible business models.

    An ISB and IIT alumnus, Agarwal is an expert in strategy, sales, operations and product management.  He has been awarded the GE Infrastructure CIO Excellence Award for Outstanding Six Sigma Project and also won several laurels at leading school and colleges, he has attended.

     

  • Times Internet owned Gaana appoints Prashan Agarwal as COO

    Times Internet owned Gaana appoints Prashan Agarwal as COO

    MUMBAI : Prashan Agarwal has been appointed as  Chief Operating Officer of online music streaming app Gaana.

    “I am looking forward to contributing and adding value to the team and making Gaana a household name and future of streaming music, “ said  Aggarwal on his new role.

    Commenting on the appointment Times Internet  CEO Gautam Sinha said, “I’m excited to welcome Prashan Agarwal as Chief Operating Officer,  Gaana.  I’m optimistic that with his entrepreneurial approach and strong consumer internet, business and product acumen, Gaana will further strengthen Gaana’s position as the leading and most loved music streaming app.”
    Before joining Times Internet, Agarwal had co-founded multiple internet ventures. Earlier, he was the cofounder of PropTiger.com. He has an overall experience of 14 years and brings that extensive experience on all aspects of consumer internet businesses and tangible business models.

    An ISB and IIT alumnus, Agarwal is an expert in strategy, sales, operations and product management.  He has been awarded the GE Infrastructure CIO Excellence Award for Outstanding Six Sigma Project and also won several laurels at leading school and colleges, he has attended.

     

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • BT to invest billions more on Fibre, 4G and customer Service

    BT to invest billions more on Fibre, 4G and customer Service

    MUMBAI: BT announced a further wave of investment to help the UK remain the leading digital nation in the G20. Its Openreach and EE businesses will between them spend around six billion pounds in capital expenditure over the next three years in the first phase of a plan to extend superfast broadband and 4G coverage beyond 95 per cent of the country by 2020.

    Ultrafast broadband will be deployed to a minimum of ten million homes and businesses in the same period, subject to regulatory support, with an ambition to reach twelve million. There will be an increased focus on Fibre to the Premises (FTTP) technology within this plan with the aim being to reach two million premises with the technology, mainly in new housing developments, high streets and business parks.

    Customer service will be another area of focus with the company revealing a series of new initiatives to better meet the evolving needs of its customers.

    BT Group Chief Executive Gavin Patterson said: “The UK is a digital leader today and it is vital that it remains one in the future. That is why we are announcing a further six billion pounds of investment in our UK networks, subject to regulatory certainty. 

    “Networks require money and a lot of it. Virgin and BT have both pledged to invest and we will now see if others follow our lead. Infrastructure competition is good for the UK and so is the current Openreach model whereby others can piggyback on our investment should they want to.

    “G.fast is an important technology that will enable us to deploy ultrafast broadband at pace and to as many homes as possible. Customers want their broadband to be affordable as well as fast and we will be able to do that using G.fast. FTTP will also play a bigger role going forward and I believe it is particularly well suited to those businesses who may need speeds of up to 1Gbps. My ambition is to roll it out to two million premises and our trials give me confidence we will.

    “Customer expectations are increasing all the time and we need to work hard to meet those new demands. That is why contact centre work is being returned to the UK and why Openreach is aiming to halve the number of missed appointments within a year. Customers want higher standards of service and we are determined to provide them with just that.”

    Better Service

    The internet has become increasingly central to people’s lives and BT today said it would respond with further investment in customer service across the company. A range of new initiatives were unveiled today with BT Consumer set to reduce the standard time to fix line faults by 24 hours as well as pledging to handle 90 per cent of its customers’ calls in the UK by March 2017. These new commitments follow the recent announcement that EE will handle 100 per cent of its customers’ calls in the UK by the end of this year.

    Openreach also gave new service commitments with CEO Clive Selley telling his communication provider customers it will deliver ‘better service, broader coverage and faster speeds’. The business will hire 1,000 new engineers this year and provide further multi skill training for engineers so there is more flexibility in the work they can do for customers.

    Openreach is also aiming to halve missed appointments to two and a half per cent within a year with an ambition to reduce them even further after that. A case management service team is also being established to step in and resolve problems for customers who have experienced two or more missed or unsuccessful appointments. The provision of dedicated business lines known as Ethernet will also increase by 20 per cent year on year.

    Broader Coverage

    The UK is the leading digital economy in the G20  with the highest superfast broadband coverage and take up in the EU ‘big five’. More than ninety per cent of UK premises can access superfast broadband across all fixed networks and that is set to rise to 95 per cent by the end of 2017. Meanwhile, more than 15 million people are using 4G via the EE network, the highest number for any operator in Europe.

    BT’s next wave of investment will help Openreach take UK superfast broadband coverage beyond 95 per cent and the business also stands ready to address slow speeds in the final few per cent of the country should there be regulatory support for its plans. Long Reach VDSL has been identified as a potential solution and Open reach is set to run technical trials in the coming months.

    EE meanwhile has said that it will extend its geographic 4G footprint from around 60 per cent today to 95 per cent by 2020. These parallel plans will ensure the UK is one of the best served countries in the world when it comes to superfast fixed and mobile services.

    Faster Speeds

    Ultrafast broadband will be a major area of focus for Open reach which today said it has an ambition to reach twelve million premises with ultrafast services by 2020, two million more than previously announced. The business has the largest FTTP network in the UK and it has been conducting further trials of this technology to prove it can reduce the cost of deployment, improve the customer experience and make it quicker to install. The trials are going well and the business believes it may be able to pass two million premises with this technology by 2020 helping to take overall ultrafast availability to twelve million.

    FTTP is likely to be deployed to hundreds of thousands of SMEs in high streets and business parks – should there be demand – providing them with a service that offers speeds of up to 1Gbps without the need for a dedicated business grade line. The updated service will be developed by Openreach in the coming months taking the views of its communication provider customers into account.

    FTTP will also be deployed to consumers in new property developments with Openreach announcing it would deploy the service for free at sites where there are more than 100 homes. It may also play a role in serving apartment blocks and some rural areas where it may provide the most appropriate solution.

    Whilst some consumers will receive their ultrafast broadband via FTTP, most will receive it via G.fast, a technology which transforms the speeds customers can receive over a mix of fibre and copper. Customers taking part in the trials are currently receiving speeds of up to 300Mbps and these will reach up to 500Mbps in the next few years as the technology is deployed. Laboratory tests of XG-FAST, a future variant, have also shown that speeds of more than 5Gbps are possible over short copper lines demonstrating that copper has a role to play for many years yet.

  • BT to invest billions more on Fibre, 4G and customer Service

    BT to invest billions more on Fibre, 4G and customer Service

    MUMBAI: BT announced a further wave of investment to help the UK remain the leading digital nation in the G20. Its Openreach and EE businesses will between them spend around six billion pounds in capital expenditure over the next three years in the first phase of a plan to extend superfast broadband and 4G coverage beyond 95 per cent of the country by 2020.

    Ultrafast broadband will be deployed to a minimum of ten million homes and businesses in the same period, subject to regulatory support, with an ambition to reach twelve million. There will be an increased focus on Fibre to the Premises (FTTP) technology within this plan with the aim being to reach two million premises with the technology, mainly in new housing developments, high streets and business parks.

    Customer service will be another area of focus with the company revealing a series of new initiatives to better meet the evolving needs of its customers.

    BT Group Chief Executive Gavin Patterson said: “The UK is a digital leader today and it is vital that it remains one in the future. That is why we are announcing a further six billion pounds of investment in our UK networks, subject to regulatory certainty. 

    “Networks require money and a lot of it. Virgin and BT have both pledged to invest and we will now see if others follow our lead. Infrastructure competition is good for the UK and so is the current Openreach model whereby others can piggyback on our investment should they want to.

    “G.fast is an important technology that will enable us to deploy ultrafast broadband at pace and to as many homes as possible. Customers want their broadband to be affordable as well as fast and we will be able to do that using G.fast. FTTP will also play a bigger role going forward and I believe it is particularly well suited to those businesses who may need speeds of up to 1Gbps. My ambition is to roll it out to two million premises and our trials give me confidence we will.

    “Customer expectations are increasing all the time and we need to work hard to meet those new demands. That is why contact centre work is being returned to the UK and why Openreach is aiming to halve the number of missed appointments within a year. Customers want higher standards of service and we are determined to provide them with just that.”

    Better Service

    The internet has become increasingly central to people’s lives and BT today said it would respond with further investment in customer service across the company. A range of new initiatives were unveiled today with BT Consumer set to reduce the standard time to fix line faults by 24 hours as well as pledging to handle 90 per cent of its customers’ calls in the UK by March 2017. These new commitments follow the recent announcement that EE will handle 100 per cent of its customers’ calls in the UK by the end of this year.

    Openreach also gave new service commitments with CEO Clive Selley telling his communication provider customers it will deliver ‘better service, broader coverage and faster speeds’. The business will hire 1,000 new engineers this year and provide further multi skill training for engineers so there is more flexibility in the work they can do for customers.

    Openreach is also aiming to halve missed appointments to two and a half per cent within a year with an ambition to reduce them even further after that. A case management service team is also being established to step in and resolve problems for customers who have experienced two or more missed or unsuccessful appointments. The provision of dedicated business lines known as Ethernet will also increase by 20 per cent year on year.

    Broader Coverage

    The UK is the leading digital economy in the G20  with the highest superfast broadband coverage and take up in the EU ‘big five’. More than ninety per cent of UK premises can access superfast broadband across all fixed networks and that is set to rise to 95 per cent by the end of 2017. Meanwhile, more than 15 million people are using 4G via the EE network, the highest number for any operator in Europe.

    BT’s next wave of investment will help Openreach take UK superfast broadband coverage beyond 95 per cent and the business also stands ready to address slow speeds in the final few per cent of the country should there be regulatory support for its plans. Long Reach VDSL has been identified as a potential solution and Open reach is set to run technical trials in the coming months.

    EE meanwhile has said that it will extend its geographic 4G footprint from around 60 per cent today to 95 per cent by 2020. These parallel plans will ensure the UK is one of the best served countries in the world when it comes to superfast fixed and mobile services.

    Faster Speeds

    Ultrafast broadband will be a major area of focus for Open reach which today said it has an ambition to reach twelve million premises with ultrafast services by 2020, two million more than previously announced. The business has the largest FTTP network in the UK and it has been conducting further trials of this technology to prove it can reduce the cost of deployment, improve the customer experience and make it quicker to install. The trials are going well and the business believes it may be able to pass two million premises with this technology by 2020 helping to take overall ultrafast availability to twelve million.

    FTTP is likely to be deployed to hundreds of thousands of SMEs in high streets and business parks – should there be demand – providing them with a service that offers speeds of up to 1Gbps without the need for a dedicated business grade line. The updated service will be developed by Openreach in the coming months taking the views of its communication provider customers into account.

    FTTP will also be deployed to consumers in new property developments with Openreach announcing it would deploy the service for free at sites where there are more than 100 homes. It may also play a role in serving apartment blocks and some rural areas where it may provide the most appropriate solution.

    Whilst some consumers will receive their ultrafast broadband via FTTP, most will receive it via G.fast, a technology which transforms the speeds customers can receive over a mix of fibre and copper. Customers taking part in the trials are currently receiving speeds of up to 300Mbps and these will reach up to 500Mbps in the next few years as the technology is deployed. Laboratory tests of XG-FAST, a future variant, have also shown that speeds of more than 5Gbps are possible over short copper lines demonstrating that copper has a role to play for many years yet.

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”