ITV

Category: iWorld

  • Care World TV to redefine watching TV by riding big on OTT Content

    Care World TV to redefine watching TV by riding big on OTT Content

    Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also one of the first to become available through a host of internet television broadcasting platforms. By embracing over-the-top content (OTT) which today is redefining the way audiences watch TV, Care World TV has put its viewers in the driving seat and has offered them to break away from the shackles of obligatory TV watching. As a niche content channel, Care World TV has found a new haven in broadcasting via the several OTT platforms presently available. This has led to viewers finding their favourite Care World content from wherever and whenever, rather than the channel scouting for its target audiences.

    “Taking cue from our success in the United States where a majority of Care World TV USA audience accesses their favourite shows via the OTT platforms, we in India too have made the channel available through a host of these platforms. Apple TV, Roku and Yupp TV are some of the popular online content broadcasting platforms which are gradually making their way into Indian households. Television as a concept has radically changed in the last one decade and a growing set of niche audience’s interest is shaping the future of network programming,” says Mr. Ajit Gupta, Managing Director, Care World TV.

    A recent survey suggests that YouTube, Netflix, and Facebook which did not exist a decade ago are the most accessed today for watching videos. 67 per cent of 18 to 49 year-olds admitted that watching a video today is very different from just a year ago.

    “YouTube created a paradigm shift in the way content is delivered and watched. Today, it is the biggest platform for niche content providers and is most preferred by audiences because unlike TV it does not oblige viewers to watch what is being broadcasted but instead offers an option to watch what they choose. This has led to many small production houses mushrooming rapidly which create niche content and are successfully finding their own space. Daily Motion is another such audio-video streaming channel that lures niche content producers and Care World is available on this channel too,” adds Mr. Gupta.

    Today, Care World TV is available via all of the major OTT platforms including its mobile app – Body Care. It has over three lakh subscribers on YouTube and is increasingly being viewed on Daily Motion. Its mobile app also has live streaming and is an interactive platform for patients to directly consult with medical practitioners.

    “Niche content channels had to struggle to find space in the conventional mass channels that are available through cable and DTH. But the introduction and wide acceptance of OTT has changed this equation. Care World TV as a niche content channel that has been running shows dedicated to healthcare and wellness for the last nine years is today rediscovering an audience set that is approaching it because of their interest in it, as against it approaching audiences. We are affirmative that our viewers will appreciate our initiatives on making the channel accessible to them anywhere, anytime and such is the power of OTT,” concludes Mr. Gupta.

  • Care World TV to redefine watching TV by riding big on OTT Content

    Care World TV to redefine watching TV by riding big on OTT Content

    Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also one of the first to become available through a host of internet television broadcasting platforms. By embracing over-the-top content (OTT) which today is redefining the way audiences watch TV, Care World TV has put its viewers in the driving seat and has offered them to break away from the shackles of obligatory TV watching. As a niche content channel, Care World TV has found a new haven in broadcasting via the several OTT platforms presently available. This has led to viewers finding their favourite Care World content from wherever and whenever, rather than the channel scouting for its target audiences.

    “Taking cue from our success in the United States where a majority of Care World TV USA audience accesses their favourite shows via the OTT platforms, we in India too have made the channel available through a host of these platforms. Apple TV, Roku and Yupp TV are some of the popular online content broadcasting platforms which are gradually making their way into Indian households. Television as a concept has radically changed in the last one decade and a growing set of niche audience’s interest is shaping the future of network programming,” says Mr. Ajit Gupta, Managing Director, Care World TV.

    A recent survey suggests that YouTube, Netflix, and Facebook which did not exist a decade ago are the most accessed today for watching videos. 67 per cent of 18 to 49 year-olds admitted that watching a video today is very different from just a year ago.

    “YouTube created a paradigm shift in the way content is delivered and watched. Today, it is the biggest platform for niche content providers and is most preferred by audiences because unlike TV it does not oblige viewers to watch what is being broadcasted but instead offers an option to watch what they choose. This has led to many small production houses mushrooming rapidly which create niche content and are successfully finding their own space. Daily Motion is another such audio-video streaming channel that lures niche content producers and Care World is available on this channel too,” adds Mr. Gupta.

    Today, Care World TV is available via all of the major OTT platforms including its mobile app – Body Care. It has over three lakh subscribers on YouTube and is increasingly being viewed on Daily Motion. Its mobile app also has live streaming and is an interactive platform for patients to directly consult with medical practitioners.

    “Niche content channels had to struggle to find space in the conventional mass channels that are available through cable and DTH. But the introduction and wide acceptance of OTT has changed this equation. Care World TV as a niche content channel that has been running shows dedicated to healthcare and wellness for the last nine years is today rediscovering an audience set that is approaching it because of their interest in it, as against it approaching audiences. We are affirmative that our viewers will appreciate our initiatives on making the channel accessible to them anywhere, anytime and such is the power of OTT,” concludes Mr. Gupta.

  • CPL ties with Facebook Live for 2016 matches international broadcast

    CPL ties with Facebook Live for 2016 matches international broadcast

    MUMBAI: The Hero Caribbean Premier League (CPL) has announced live broadcast on Facebook of all thirty four CPL 2016 matches around the world, via Facebook’s official live streaming partner Grabyo. CPL will become the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that 40 countries around the world, including the likes of Pakistan, South Africa and The Philippines can now view the sport live. It will also be the first time ever an international cricket match will be broadcast on Facebook Live.

    A host of international stars will be competing from across the cricketing world at this year’s CPL including the likes of AB de Villiers, Faf du Plessis, Shakib Al Hasan, Brendon McCullum, Martin Guptill, Shoaib Malik, Kumar Sangakkara, Dale Steyn, Mike Hussey and Shane Watson.

    In addition, the six CPL sides – Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, St. Kitts & Nevis Patriots, St. Lucia Zouks and Trinbago Knight Riders will include a number of ICC World T20 champions including the likes of Carlos Brathwaite, Dwayne Bravo, Chris Gayle and Andre Russell who took the world by storm in India earlier this year.

    Cricket fans from Argentina to Hungary will now be able to watch the T20 stars in action starting with Trinbago Knight Riders clash with St. Lucia Zouks from the Queen’s Park Oval in Trinidad on Wednesday, 29 June (9pm Caribbean / 2am GMT / 6.30am India) and running through to the final in St. Kitts & Nevis on 7 August.

    Commenting on using Facebook Live, CPL chief operations officer Pete Russell said: “We are delighted to announce how we’re using Facebook Live, which we believe has the potential to change the face of cricket broadcasting and enhance the CPL’s ever-increasing international audience.”

    “In 2015 the CPL’s global viewership exceeded 93 million and we now have the platform to boost our viewership even further for the forthcoming tournament. Caroline Smith, CPL’s Head of Digital, and her team have done a fantastic job with our social media activity and this deal proves that they have put us ahead of the curve in understanding how best to reach our global fans with live games” added Russel.

    Facebook India Sports Partnerships Asha Thacker said “Facebook Live allows fans to connect to cricket and their favourite stars and we are delighted to be working with the Hero Caribbean Premier League and Grabyo for this cricketing first and to help bring fans around the world closer to the game. As the world’s largest sports stadium, more cricket fans engage with content on Facebook than anywhere else and it is unique experiences such as this that allow fans to engage in a more meaningful way.”

    Grabyo CEO Gareth Capon said, “On the pitch, T20 cricket is helping to globalize and expand the sport of cricket, bringing a new generation of fans into the game. The use of social video, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the traditional broadcast ecosystem.

    “Facebook offers an user base of 1.6 billion and to be able to bring live action from the best cricketing talent direct to mobile devices around the world, right as the action happens, is incredibly exciting. We look forward to working with the CPL throughout the tournament and helping them use social video to engage new audiences across the globe.” Added Capon.

    CPL will be live broadcasted in Argentina, Brazil, Brunei, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Fiji, Hong Kong, Hungary, Indonesia, Italy, Japan, Luxembourg, Malaysia, Malta, Mexico, Myanmar, Netherlands, Pakistan, Panama, Peru, Philippines, PNG (Papua New Guinea), Romania, Russia, Samoa, Singapore, South Africa, Slovenia, South Korea, Spain, Sweden, Thailand, Turkey, Vanuatu

  • CPL ties with Facebook Live for 2016 matches international broadcast

    CPL ties with Facebook Live for 2016 matches international broadcast

    MUMBAI: The Hero Caribbean Premier League (CPL) has announced live broadcast on Facebook of all thirty four CPL 2016 matches around the world, via Facebook’s official live streaming partner Grabyo. CPL will become the first sports league to supplement its existing broadcast deals and use the Facebook Live platform to ensure that 40 countries around the world, including the likes of Pakistan, South Africa and The Philippines can now view the sport live. It will also be the first time ever an international cricket match will be broadcast on Facebook Live.

    A host of international stars will be competing from across the cricketing world at this year’s CPL including the likes of AB de Villiers, Faf du Plessis, Shakib Al Hasan, Brendon McCullum, Martin Guptill, Shoaib Malik, Kumar Sangakkara, Dale Steyn, Mike Hussey and Shane Watson.

    In addition, the six CPL sides – Barbados Tridents, Guyana Amazon Warriors, Jamaica Tallawahs, St. Kitts & Nevis Patriots, St. Lucia Zouks and Trinbago Knight Riders will include a number of ICC World T20 champions including the likes of Carlos Brathwaite, Dwayne Bravo, Chris Gayle and Andre Russell who took the world by storm in India earlier this year.

    Cricket fans from Argentina to Hungary will now be able to watch the T20 stars in action starting with Trinbago Knight Riders clash with St. Lucia Zouks from the Queen’s Park Oval in Trinidad on Wednesday, 29 June (9pm Caribbean / 2am GMT / 6.30am India) and running through to the final in St. Kitts & Nevis on 7 August.

    Commenting on using Facebook Live, CPL chief operations officer Pete Russell said: “We are delighted to announce how we’re using Facebook Live, which we believe has the potential to change the face of cricket broadcasting and enhance the CPL’s ever-increasing international audience.”

    “In 2015 the CPL’s global viewership exceeded 93 million and we now have the platform to boost our viewership even further for the forthcoming tournament. Caroline Smith, CPL’s Head of Digital, and her team have done a fantastic job with our social media activity and this deal proves that they have put us ahead of the curve in understanding how best to reach our global fans with live games” added Russel.

    Facebook India Sports Partnerships Asha Thacker said “Facebook Live allows fans to connect to cricket and their favourite stars and we are delighted to be working with the Hero Caribbean Premier League and Grabyo for this cricketing first and to help bring fans around the world closer to the game. As the world’s largest sports stadium, more cricket fans engage with content on Facebook than anywhere else and it is unique experiences such as this that allow fans to engage in a more meaningful way.”

    Grabyo CEO Gareth Capon said, “On the pitch, T20 cricket is helping to globalize and expand the sport of cricket, bringing a new generation of fans into the game. The use of social video, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the traditional broadcast ecosystem.

    “Facebook offers an user base of 1.6 billion and to be able to bring live action from the best cricketing talent direct to mobile devices around the world, right as the action happens, is incredibly exciting. We look forward to working with the CPL throughout the tournament and helping them use social video to engage new audiences across the globe.” Added Capon.

    CPL will be live broadcasted in Argentina, Brazil, Brunei, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Fiji, Hong Kong, Hungary, Indonesia, Italy, Japan, Luxembourg, Malaysia, Malta, Mexico, Myanmar, Netherlands, Pakistan, Panama, Peru, Philippines, PNG (Papua New Guinea), Romania, Russia, Samoa, Singapore, South Africa, Slovenia, South Korea, Spain, Sweden, Thailand, Turkey, Vanuatu

  • Sprite and Culture Machine join hands to launch digital comedy Konkout

    Sprite and Culture Machine join hands to launch digital comedy Konkout

    MUMBAI: Sprite and Culture Machine have partnered to launch ‘Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.

    The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29 June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.

    In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.

    Commenting on Comedy Konkout, Culture Machine Siddharth Narula said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”

  • Sprite and Culture Machine join hands to launch digital comedy Konkout

    Sprite and Culture Machine join hands to launch digital comedy Konkout

    MUMBAI: Sprite and Culture Machine have partnered to launch ‘Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.

    The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29 June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.

    In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.

    Commenting on Comedy Konkout, Culture Machine Siddharth Narula said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”

  • nexGTv on expansion spree; launches video News app

    nexGTv on expansion spree; launches video News app

    MUMBAI: While a majority of the broadcasters and media houses are coming up with their standard news applications, one player has taken an unusual path. After rolling a kids app followed by a comedy app, nexGTv, a subscription-led video entertainment app, has announced the launch of its exclusive news app.

    Breaking free from the traditional story telling perspective, the app will provide news coverage in audio/visual formats in major Indian languages that include Gujarati, Bengali, Kannada, Punjabi, Tamil, etc. The app is open to experiment with more languages.

    nexGTv says that the app will provide 360-degree coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. For starters, the app will curate and enable news content from more than 40 top regional, national and international channels. It will air real time popular shows like Nation at 10, Aaj Tak Live News, India Reports at 10 and News Now at 11, etc, as a part of its Live TV bouquet. The other news offerings such as interviews, Mann Ki Baat and the topical political cartoon humour — So Sorry can also be viewed through VoD.

    “We want to explore content which caters better to our consumers through news articles and videos. With creating this app a go-to-go platform for all Indian users across boundaries, we are just exploring news content that often gets buried under GEC news. The niche can relate to this app. We have our own data system in India so I don’t see bandwidth as a major constraint. ,” says nexGTv COO Abhesh Verma.

    Following a ‘freemium’ model, most of the news channels are available for free to the end users though there is some content behind the paywall. The news apps has been bundled with nexGTv’s other apps beyond the subscription screen at Rs 35 a week summing to a monthly payment fee of Rs 125.

    With timelines crunches, users are often unable to stay updated with the latest information about their areas of interest. To put an end to this, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

    Treating people who like staying up-to-date with the latest news and developments from the national and global arena, the app will identify the niches which are undercover right now.

    Pointing out the difficulties faced by users in the extremely fragmented viewing experiment, Verma points out how viewers often sit through advertisements, weather reports and repetitive news programmes to consume news. He adds, “This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”

    The VOD player is focussed on enabling a holistic and relevant digital news-viewing experience for the end-consumer and adding value through technology. It has integrated several innovative features that augment and enhance the viewer’s browsing experience. While on the one hand non-stop news will be showcased through news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes.

    The resume feature allows viewers to pause live streaming and pick up where they left off, while nexGTv’s Advanced Search with Integrated Electronic Program Guide (EPG) helps browse through genre and language-specific news. Other features, such as Quicky, can find the best news content that fits the time available to users, while the Data Saving Mode assists them in managing their data consumption while streaming videos. This integration of technology results in great value addition for users and allows them to watch news content that suits their viewing preference in a convenient and hassle-free manner claims nexGTv.

    “The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” adds Verma.

    Given that the target audience is mass, a smart marketing strategy has been planned to promote the app. While notifications will be sent to their already existing consumer base about the new addition, social media will be used extensively to make the app visible. It will also be promoted through traditional modes of communication.

    With more features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer, the nexGTv news app is already available on Google Play Store. It has also submitted an application to iOS and is awaiting a confirmation in a couple of days. The player plans to unveil few more apps in the coming days.

  • nexGTv on expansion spree; launches video News app

    nexGTv on expansion spree; launches video News app

    MUMBAI: While a majority of the broadcasters and media houses are coming up with their standard news applications, one player has taken an unusual path. After rolling a kids app followed by a comedy app, nexGTv, a subscription-led video entertainment app, has announced the launch of its exclusive news app.

    Breaking free from the traditional story telling perspective, the app will provide news coverage in audio/visual formats in major Indian languages that include Gujarati, Bengali, Kannada, Punjabi, Tamil, etc. The app is open to experiment with more languages.

    nexGTv says that the app will provide 360-degree coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. For starters, the app will curate and enable news content from more than 40 top regional, national and international channels. It will air real time popular shows like Nation at 10, Aaj Tak Live News, India Reports at 10 and News Now at 11, etc, as a part of its Live TV bouquet. The other news offerings such as interviews, Mann Ki Baat and the topical political cartoon humour — So Sorry can also be viewed through VoD.

    “We want to explore content which caters better to our consumers through news articles and videos. With creating this app a go-to-go platform for all Indian users across boundaries, we are just exploring news content that often gets buried under GEC news. The niche can relate to this app. We have our own data system in India so I don’t see bandwidth as a major constraint. ,” says nexGTv COO Abhesh Verma.

    Following a ‘freemium’ model, most of the news channels are available for free to the end users though there is some content behind the paywall. The news apps has been bundled with nexGTv’s other apps beyond the subscription screen at Rs 35 a week summing to a monthly payment fee of Rs 125.

    With timelines crunches, users are often unable to stay updated with the latest information about their areas of interest. To put an end to this, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

    Treating people who like staying up-to-date with the latest news and developments from the national and global arena, the app will identify the niches which are undercover right now.

    Pointing out the difficulties faced by users in the extremely fragmented viewing experiment, Verma points out how viewers often sit through advertisements, weather reports and repetitive news programmes to consume news. He adds, “This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”

    The VOD player is focussed on enabling a holistic and relevant digital news-viewing experience for the end-consumer and adding value through technology. It has integrated several innovative features that augment and enhance the viewer’s browsing experience. While on the one hand non-stop news will be showcased through news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes.

    The resume feature allows viewers to pause live streaming and pick up where they left off, while nexGTv’s Advanced Search with Integrated Electronic Program Guide (EPG) helps browse through genre and language-specific news. Other features, such as Quicky, can find the best news content that fits the time available to users, while the Data Saving Mode assists them in managing their data consumption while streaming videos. This integration of technology results in great value addition for users and allows them to watch news content that suits their viewing preference in a convenient and hassle-free manner claims nexGTv.

    “The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” adds Verma.

    Given that the target audience is mass, a smart marketing strategy has been planned to promote the app. While notifications will be sent to their already existing consumer base about the new addition, social media will be used extensively to make the app visible. It will also be promoted through traditional modes of communication.

    With more features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer, the nexGTv news app is already available on Google Play Store. It has also submitted an application to iOS and is awaiting a confirmation in a couple of days. The player plans to unveil few more apps in the coming days.

  • Twitter launches #Stickers as visual hashtags connecting photos

    Twitter launches #Stickers as visual hashtags connecting photos

    MUMBAI: Twitter has announced fun photo editing tool #Stickers. Users can choose from hundreds of accessories, emojis, and props and stick them anywhere on photos they upload to Twitter.

    When editing a photo, a library of stickers will be available across several categories, including accessories, animals, food, technology, flags, etc. Like hashtags on Twitter, the stickers will make tweeting easy for people to explore a topic they’re interested in, and join in on the public, global conversation.

    The stickers can be resized, rotated and placed anywhere on a photo.

    “Millions of Tweets with photos are sent every day on Twitter, capturing the moments that the world is talking about,” said Twitter CMOLeslie Berland. “#Stickers give people a fun way to add their own unique style to their photos, and connect them with others around the world. By making stickers searchable like hashtags, we’re enabling the best of Twitter: making it easy for people to create conversations around events and experiences that are happening right now.”

    Any public Tweet containing a sticker will now be easily searchable and discoverable, creating a new visual spin on the hashtag; simply tapping on a sticker brings up a new timeline of Tweets from people around the world using that same sticker.

    The featured category will highlight live stickers tied to world events, holidays or other themes, making it easy for people to join in on timely conversations. A timeline of Tweets using a specific sticker is easily accessible by tapping on that sticker within any photo on Twitter.

    The feature is rolling out over the coming weeks on Twitter for iOS and Android.

  • Twitter launches #Stickers as visual hashtags connecting photos

    Twitter launches #Stickers as visual hashtags connecting photos

    MUMBAI: Twitter has announced fun photo editing tool #Stickers. Users can choose from hundreds of accessories, emojis, and props and stick them anywhere on photos they upload to Twitter.

    When editing a photo, a library of stickers will be available across several categories, including accessories, animals, food, technology, flags, etc. Like hashtags on Twitter, the stickers will make tweeting easy for people to explore a topic they’re interested in, and join in on the public, global conversation.

    The stickers can be resized, rotated and placed anywhere on a photo.

    “Millions of Tweets with photos are sent every day on Twitter, capturing the moments that the world is talking about,” said Twitter CMOLeslie Berland. “#Stickers give people a fun way to add their own unique style to their photos, and connect them with others around the world. By making stickers searchable like hashtags, we’re enabling the best of Twitter: making it easy for people to create conversations around events and experiences that are happening right now.”

    Any public Tweet containing a sticker will now be easily searchable and discoverable, creating a new visual spin on the hashtag; simply tapping on a sticker brings up a new timeline of Tweets from people around the world using that same sticker.

    The featured category will highlight live stickers tied to world events, holidays or other themes, making it easy for people to join in on timely conversations. A timeline of Tweets using a specific sticker is easily accessible by tapping on that sticker within any photo on Twitter.

    The feature is rolling out over the coming weeks on Twitter for iOS and Android.