Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.
Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”
It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.
Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.
Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”
It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.
MUMBAI: Why is it so tough to talk about sex in a country which is home of texts and temples such as the Kamasutra and Khajuraho? Children are not imbibed with appropriately curated or delivered sex knowledge in schools. Sex is still a taboo topic in India. Forget that, rather than providing an answer to the ‘curious minds’, most parents clam up when having to talk to kids about the ‘birds & the bees’. The bigger question that arrives here is: Why not satisfy them when in doubt rather than misinforming them or leading them to wrong sources of information.
Yash Raj Films’ youth arm Y-Films is here to deliver information across different themes related to sex / sexuality with its new web-series titled Sex Chat with Pappu & Papa. Divided into 5 parts of less than 10 minutes each, the fictional series will deal with everything from masturbation and periods to condoms, pregnancy and homosexuality. Each episode will deal with a new theme. “These are a few topics which are often kept in a closet and are never really discussed. Curiosities of children in today’s time are answered by Google. Research clearly shows that sex talk with parents is directly and clearly linked to safer sexual behaviour. They have incorrect perceptions about everything related to sex”, says Y-Films head Ashish Patil.
Sex Chat with Pappu & Papa is slated to launch by mid-July and will follow YFilms’s existing format with new episodes every Tuesday.
Patil further adds, “Through this series, we want to converse basic fundamentals of sexuality to everyone but in a clean, honest style with a lot of humour. It is a unique show of its kind in India and probably the world, certainly a show with a lot of heart.”
Targeted at everyone from kids to adults, the series is a story of the Watsa family featuring a curious 7-year-old boy, Punit Watsa (Kabir Sajid) nicknamed Pappu who shoots the most outrageous questions to his Papa, Anand (Anand Tiwari). The father attempts to answer them to the best of his ability initially with a lot of awkwardness and eventually with a lot of fun, simple anecdotes.
All this while his own father – the very traditional, conservative and possibly khadoos Pitaji played by Sachin Pilgaonkar- keeps questioning his actions. While his wife, the much pregnant, Shireen enacted by Sanjeeda Shaikh and mother, Usha Watsa aka Mataji played by Alka Amin get torn between this mad conflict and help Pappu & Papa find peace, balance and, of course, add a lot of their own masti to it.
The series also features Abish Matthew, Ali Fazal, Faisal Khan, Gaurav Pandey, Saba Azad, Sharib Hashmi, Shreya Dhanwanthary, Urvashi Rautela, Dr. Piya Ballani Thakkar, etc., playing different characters.
The show is directed by Ashish Patil while Nikhil Taneja is the associate producer of the series. Written by Devang Kakkad and Gopal Datt, the series has been shot by Adil Afsar, while the catchy music has been given by Superbia.. The promo with its fun element has already garnered 126,357 views within three days of its launch and is created by Taxi Films.
Y-Films has heavily researched and ratified the concept of this series by some of the foremost medical experts, top hormonal, gynaecological doctors of the country.
The series is not targeting any specific category of brands to get on board as sponsors. “I think everyone should invest money in this. We are not focusing only on sex related brands. Anyone from Basmati rice to a car brand can hop on in as sponsors”, voices Patil.
Apart from promoting it on Facebook, Twitter, YouTube and its official page, the series is also available to be picked up by schools for free. “I think this show should be aired in all the schools for better understanding. I will give it for free if any school is keen to do so. We hope it creates some genuine social impact, not just locally but globally”, adds Patil.
Cheers to Patil and his team for providing sex education to impressionable minds, something that schools should have actually be doing!
MUMBAI: Why is it so tough to talk about sex in a country which is home of texts and temples such as the Kamasutra and Khajuraho? Children are not imbibed with appropriately curated or delivered sex knowledge in schools. Sex is still a taboo topic in India. Forget that, rather than providing an answer to the ‘curious minds’, most parents clam up when having to talk to kids about the ‘birds & the bees’. The bigger question that arrives here is: Why not satisfy them when in doubt rather than misinforming them or leading them to wrong sources of information.
Yash Raj Films’ youth arm Y-Films is here to deliver information across different themes related to sex / sexuality with its new web-series titled Sex Chat with Pappu & Papa. Divided into 5 parts of less than 10 minutes each, the fictional series will deal with everything from masturbation and periods to condoms, pregnancy and homosexuality. Each episode will deal with a new theme. “These are a few topics which are often kept in a closet and are never really discussed. Curiosities of children in today’s time are answered by Google. Research clearly shows that sex talk with parents is directly and clearly linked to safer sexual behaviour. They have incorrect perceptions about everything related to sex”, says Y-Films head Ashish Patil.
Sex Chat with Pappu & Papa is slated to launch by mid-July and will follow YFilms’s existing format with new episodes every Tuesday.
Patil further adds, “Through this series, we want to converse basic fundamentals of sexuality to everyone but in a clean, honest style with a lot of humour. It is a unique show of its kind in India and probably the world, certainly a show with a lot of heart.”
Targeted at everyone from kids to adults, the series is a story of the Watsa family featuring a curious 7-year-old boy, Punit Watsa (Kabir Sajid) nicknamed Pappu who shoots the most outrageous questions to his Papa, Anand (Anand Tiwari). The father attempts to answer them to the best of his ability initially with a lot of awkwardness and eventually with a lot of fun, simple anecdotes.
All this while his own father – the very traditional, conservative and possibly khadoos Pitaji played by Sachin Pilgaonkar- keeps questioning his actions. While his wife, the much pregnant, Shireen enacted by Sanjeeda Shaikh and mother, Usha Watsa aka Mataji played by Alka Amin get torn between this mad conflict and help Pappu & Papa find peace, balance and, of course, add a lot of their own masti to it.
The series also features Abish Matthew, Ali Fazal, Faisal Khan, Gaurav Pandey, Saba Azad, Sharib Hashmi, Shreya Dhanwanthary, Urvashi Rautela, Dr. Piya Ballani Thakkar, etc., playing different characters.
The show is directed by Ashish Patil while Nikhil Taneja is the associate producer of the series. Written by Devang Kakkad and Gopal Datt, the series has been shot by Adil Afsar, while the catchy music has been given by Superbia.. The promo with its fun element has already garnered 126,357 views within three days of its launch and is created by Taxi Films.
Y-Films has heavily researched and ratified the concept of this series by some of the foremost medical experts, top hormonal, gynaecological doctors of the country.
The series is not targeting any specific category of brands to get on board as sponsors. “I think everyone should invest money in this. We are not focusing only on sex related brands. Anyone from Basmati rice to a car brand can hop on in as sponsors”, voices Patil.
Apart from promoting it on Facebook, Twitter, YouTube and its official page, the series is also available to be picked up by schools for free. “I think this show should be aired in all the schools for better understanding. I will give it for free if any school is keen to do so. We hope it creates some genuine social impact, not just locally but globally”, adds Patil.
Cheers to Patil and his team for providing sex education to impressionable minds, something that schools should have actually be doing!
MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.
While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.
“When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.
Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.
“We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.
Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.
While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.
MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.
While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.
“When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.
Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.
“We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.
Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.
While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.
MUMBAI: Fans of Charlie Chaplin have something to smile or rather laugh about! India’s largest subscription-led video entertainment app nexGTv and its newly launched ComedyOne – nexGTv app has announced the launch of original comedy content of all-time favourite comic legend Charlie Chaplin in the form of videos and famous scenes from his popular movies. The videos will feature scenes from his classic flicks like’ A Beautiful Sunday morning’, ‘All the Fun of The Circus’, ‘Breakfast at Hotel Evergreen’, ‘City lights Spaghetti’, ‘Home Coming’ etc, along with clips of the famous Speech from ‘The Great Dictator’ and many more. Through this endless dose of laughter, nexGTV aims to tickle your funny bone with the classic shenanigans of this evergreen comic hero.
Witnessing the shift in the preferences of Indian audiences from run-of-the-mill jokes, slapstick comedy routines, and clichéd comic situations to hard-hitting and impactful content, nexGTV will now feature premium original comedy content on its first-of-its-kind comedy app. In keeping with today’s modern viewers, this will be in the ‘snackable’ format of short videos of 4-5 minutes each.
Viewers of the nexGTV app can watch their favourite comedy star on the platform’s comedy segment whereas ComedyOne app viewers can watch the clippings and movie scenes on the ‘Video On Demand’ segment. So delay no more. Install the apps right now and get set for a laughter riot!
MUMBAI: Fans of Charlie Chaplin have something to smile or rather laugh about! India’s largest subscription-led video entertainment app nexGTv and its newly launched ComedyOne – nexGTv app has announced the launch of original comedy content of all-time favourite comic legend Charlie Chaplin in the form of videos and famous scenes from his popular movies. The videos will feature scenes from his classic flicks like’ A Beautiful Sunday morning’, ‘All the Fun of The Circus’, ‘Breakfast at Hotel Evergreen’, ‘City lights Spaghetti’, ‘Home Coming’ etc, along with clips of the famous Speech from ‘The Great Dictator’ and many more. Through this endless dose of laughter, nexGTV aims to tickle your funny bone with the classic shenanigans of this evergreen comic hero.
Witnessing the shift in the preferences of Indian audiences from run-of-the-mill jokes, slapstick comedy routines, and clichéd comic situations to hard-hitting and impactful content, nexGTV will now feature premium original comedy content on its first-of-its-kind comedy app. In keeping with today’s modern viewers, this will be in the ‘snackable’ format of short videos of 4-5 minutes each.
Viewers of the nexGTV app can watch their favourite comedy star on the platform’s comedy segment whereas ComedyOne app viewers can watch the clippings and movie scenes on the ‘Video On Demand’ segment. So delay no more. Install the apps right now and get set for a laughter riot!
MUMBAI: Dont Scratch Your Head (DSYH), a SaaS-based reconciliation platform for e-commerce channels, has raised $250,000 funding from Venture Catalysts (VCats). The round was led by Gaurav Singhi of VCats (Surat) and Zaffiro Ventures. DSYH is a part of the four-month Scalerator Program at the Reliance-backed GenNext Hub and powered by Microsoft Accelerator India.
Speaking about the $250,000 raised, DSYH CEO Suraj Vazirani says, “We will use the funds to upgrade our technological infrastructure and customer support team – both key to our business growth.
Praising Venture Catalysts (VCats), he adds, “Venture Catalysts has stood true to its name, acting as true catalysts in our journey right from the start. In India, where there are very few seed-stage venture platforms, VCats has been a great mentor – its quick evaluation process, and even quicker decision to invest in DSYH, giving Indian e-commerce a great boost.”
By the end of 2016, e-commerce industry is likely to touch $38 billion in India says a GenNext Hub release. It is projected to surge to $100 billion by 2020, with over 5 lakh sellers joining the bandwagon. Sellers selling on multiple platforms, such as Flipkart, Snapdeal and Amazon, get their payments only after the marketplaces have deducted charges as per policies.
Some of the major hassles faced by a seller while selling across multiple marketplaces are: reconciling accounts, payments, returned orders, promotional amounts, reimbursements, etc. DSYH, with its e-commerce seller ecosystem of ‘reconciliation’ across multiple marketplaces through a single window, removes these hassles claims the release. Solving the reconciliation pain point makes marketplaces more efficient, and helps sellers service Indian consumers better and faster.
Sharing his experience of being a part of the Scalerator Program, DSYH co-founder & COO Sumit Karanji says, “DSYH owes its success to top RIL senior executives, mentors, investors and industry connects. Together they have helped us refine our business model and products, as well as scale up strategy and funding. We have also received great technological inputs through the Microsoft Accelerator partnership with GenNext Hub. It is helping us shape our product offerings.”
MUMBAI: Dont Scratch Your Head (DSYH), a SaaS-based reconciliation platform for e-commerce channels, has raised $250,000 funding from Venture Catalysts (VCats). The round was led by Gaurav Singhi of VCats (Surat) and Zaffiro Ventures. DSYH is a part of the four-month Scalerator Program at the Reliance-backed GenNext Hub and powered by Microsoft Accelerator India.
Speaking about the $250,000 raised, DSYH CEO Suraj Vazirani says, “We will use the funds to upgrade our technological infrastructure and customer support team – both key to our business growth.
Praising Venture Catalysts (VCats), he adds, “Venture Catalysts has stood true to its name, acting as true catalysts in our journey right from the start. In India, where there are very few seed-stage venture platforms, VCats has been a great mentor – its quick evaluation process, and even quicker decision to invest in DSYH, giving Indian e-commerce a great boost.”
By the end of 2016, e-commerce industry is likely to touch $38 billion in India says a GenNext Hub release. It is projected to surge to $100 billion by 2020, with over 5 lakh sellers joining the bandwagon. Sellers selling on multiple platforms, such as Flipkart, Snapdeal and Amazon, get their payments only after the marketplaces have deducted charges as per policies.
Some of the major hassles faced by a seller while selling across multiple marketplaces are: reconciling accounts, payments, returned orders, promotional amounts, reimbursements, etc. DSYH, with its e-commerce seller ecosystem of ‘reconciliation’ across multiple marketplaces through a single window, removes these hassles claims the release. Solving the reconciliation pain point makes marketplaces more efficient, and helps sellers service Indian consumers better and faster.
Sharing his experience of being a part of the Scalerator Program, DSYH co-founder & COO Sumit Karanji says, “DSYH owes its success to top RIL senior executives, mentors, investors and industry connects. Together they have helped us refine our business model and products, as well as scale up strategy and funding. We have also received great technological inputs through the Microsoft Accelerator partnership with GenNext Hub. It is helping us shape our product offerings.”
