ITV

Category: iWorld

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Rakshit Kapoor to be Docomo Digital Country Head in India

    Rakshit Kapoor to be Docomo Digital Country Head in India

    MUMBAI: NTT Docomo, INC. has set up Docomo Digital as a new global business operation and Rakshit Kapoor will lead their India operations as the country head. This is an expansion from his previous role as country head for Buongiorno.

    Utilising the expertise from parent company NTT Docomo as well as from the acquisition of international mobile commerce providers and specialists, including net mobile AG and Buongiorno SpA, Docomo Digital has created a comprehensive suite of products and services.

    Docomo Digital includes the content business (mobile content products) and the m-commerce business. It is the operation unit of NTT Docomo and an advanced mobile commerce ecosystem-enabling platformer which aims to encourage financial inclusion for citizens worldwide by bringing together mobile network operators, digital and real-world merchants, financial services providers, regulators and other parties to make consumer transactions convenient, safe and with universal coverage.

    Docomo Digital has created the tools and infrastructure to provide seamless mobile commerce solutions for ecosystem participants across the world. The company actively addresses regulatory and commercial issues between parties and operates a global banking-grade technical platform on which mobile commerce ecosystems can be securely built and managed.

  • Rakshit Kapoor to be Docomo Digital Country Head in India

    Rakshit Kapoor to be Docomo Digital Country Head in India

    MUMBAI: NTT Docomo, INC. has set up Docomo Digital as a new global business operation and Rakshit Kapoor will lead their India operations as the country head. This is an expansion from his previous role as country head for Buongiorno.

    Utilising the expertise from parent company NTT Docomo as well as from the acquisition of international mobile commerce providers and specialists, including net mobile AG and Buongiorno SpA, Docomo Digital has created a comprehensive suite of products and services.

    Docomo Digital includes the content business (mobile content products) and the m-commerce business. It is the operation unit of NTT Docomo and an advanced mobile commerce ecosystem-enabling platformer which aims to encourage financial inclusion for citizens worldwide by bringing together mobile network operators, digital and real-world merchants, financial services providers, regulators and other parties to make consumer transactions convenient, safe and with universal coverage.

    Docomo Digital has created the tools and infrastructure to provide seamless mobile commerce solutions for ecosystem participants across the world. The company actively addresses regulatory and commercial issues between parties and operates a global banking-grade technical platform on which mobile commerce ecosystems can be securely built and managed.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • nexGTv announces the launch of nexGTv Yoga app

    nexGTv announces the launch of nexGTv Yoga app

    MUMBAI: If you have ever thought of learning yoga from the experts and doing it like a pro, then look no further! nexGTv, India’s largest subscription-led app, has announced the launch of the nexGTv Yoga app. The app will allow nexGTv users around the world to learn yoga techniques and practices on-the-go through videos by expert practitioners such as Baba Ramdev and Mukul Dev, as well as celeb coaches such as Shilpa Shetty and Bipasha Basu. With the growing popularity of yoga and the success of the recently-concluded International Yoga Day, the latest development from the nexGTv stables will actively contribute to spread yoga awareness and assist individuals in adopting yoga practices into their everyday lives.

    The launch of an exclusive yoga app by nexGTv will especially delight fitness enthusiasts, who will now have access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The videos – catering to both beginners and experts – will lay emphasis on instant health improvement, increased body fitness, height increase, muscle toning, ENT treatments, joints and back bone pain relief, improving strength & vitality, detoxification, relaxation, increasing concentration and curing diabetes. One can take one’s pick from a wide variety of carefully curated TV shows like Baba Ramdev Yoga, Yoga by Mukul Dev, Yoga Jeevan Ki Lay, Mind Body Soul, Bipasha Break Free, Shilpa Yoga, Music and Raga Therapy and much more. However, users must ensure that they consult a trained yoga expert before practicing yoga postures demonstrated in the videos.

    Speaking on the launch, Abhesh Verma, COO, nexGTv, said, “Practicing yoga has gained a tremendous momentum of late with classes being conducted in traditional gyms, in the park, or even in corporate offices. However, considering the hectic work schedules of many professionals, fitting yoga classes in often becomes somewhat tough. The nexGTv Yoga App is perfect for people who feel crunched for time but still want to learn more about this ancient science of fitness. By adding yoga to their morning routine, individuals can enhance their flexibility, relaxation, strength and fitness levels even if they are travelling frequently. We are confident that our Yoga app will deliver great value and a highly engaging and convenient way for our users to bring a healthy balance to their daily routine.”

    The nexGTv Yoga app also integrates several state-of-the-art features that add great value for end-users and make their fitness experience user-friendly and engaging. Individuals crunched for time can find the most relevant videos to fit their schedules through the ‘Quicky’ feature. Moreover, the ‘Data Saving’mode lets users streamline their data consumption while on the move, helping them extend the validity of their mobile data packs.

    And there is more! The nexGTv Yoga app lets you share videos on social media platforms through Social Connect, allowing you to keep your friends and family up to date with the latest fitness trend. With more features such as a vibrant UI and minimized player window, the nexGTv Yoga app is the perfect assistant to help you start working on a healthy body and sound mind. So what are you waiting for? Download the nexGTv Yoga app right away from http://r.nexg.tv/nexgtvyogaand work your way towards a better, fitter and healthier you!

    Give a miss call on 01204848227 to download the nexGTv Yoga App.

  • nexGTv announces the launch of nexGTv Yoga app

    nexGTv announces the launch of nexGTv Yoga app

    MUMBAI: If you have ever thought of learning yoga from the experts and doing it like a pro, then look no further! nexGTv, India’s largest subscription-led app, has announced the launch of the nexGTv Yoga app. The app will allow nexGTv users around the world to learn yoga techniques and practices on-the-go through videos by expert practitioners such as Baba Ramdev and Mukul Dev, as well as celeb coaches such as Shilpa Shetty and Bipasha Basu. With the growing popularity of yoga and the success of the recently-concluded International Yoga Day, the latest development from the nexGTv stables will actively contribute to spread yoga awareness and assist individuals in adopting yoga practices into their everyday lives.

    The launch of an exclusive yoga app by nexGTv will especially delight fitness enthusiasts, who will now have access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The videos – catering to both beginners and experts – will lay emphasis on instant health improvement, increased body fitness, height increase, muscle toning, ENT treatments, joints and back bone pain relief, improving strength & vitality, detoxification, relaxation, increasing concentration and curing diabetes. One can take one’s pick from a wide variety of carefully curated TV shows like Baba Ramdev Yoga, Yoga by Mukul Dev, Yoga Jeevan Ki Lay, Mind Body Soul, Bipasha Break Free, Shilpa Yoga, Music and Raga Therapy and much more. However, users must ensure that they consult a trained yoga expert before practicing yoga postures demonstrated in the videos.

    Speaking on the launch, Abhesh Verma, COO, nexGTv, said, “Practicing yoga has gained a tremendous momentum of late with classes being conducted in traditional gyms, in the park, or even in corporate offices. However, considering the hectic work schedules of many professionals, fitting yoga classes in often becomes somewhat tough. The nexGTv Yoga App is perfect for people who feel crunched for time but still want to learn more about this ancient science of fitness. By adding yoga to their morning routine, individuals can enhance their flexibility, relaxation, strength and fitness levels even if they are travelling frequently. We are confident that our Yoga app will deliver great value and a highly engaging and convenient way for our users to bring a healthy balance to their daily routine.”

    The nexGTv Yoga app also integrates several state-of-the-art features that add great value for end-users and make their fitness experience user-friendly and engaging. Individuals crunched for time can find the most relevant videos to fit their schedules through the ‘Quicky’ feature. Moreover, the ‘Data Saving’mode lets users streamline their data consumption while on the move, helping them extend the validity of their mobile data packs.

    And there is more! The nexGTv Yoga app lets you share videos on social media platforms through Social Connect, allowing you to keep your friends and family up to date with the latest fitness trend. With more features such as a vibrant UI and minimized player window, the nexGTv Yoga app is the perfect assistant to help you start working on a healthy body and sound mind. So what are you waiting for? Download the nexGTv Yoga app right away from http://r.nexg.tv/nexgtvyogaand work your way towards a better, fitter and healthier you!

    Give a miss call on 01204848227 to download the nexGTv Yoga App.

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.