NEW DELHI: Trying to digitally enable the common man, Ministry of Communications (MoC) today launched a “Twitter Sewa” or a Twitter-based service for addressing complaints and grievances of the common man and other stakeholders in the telecoms and postal sectors.
The Twitter handle for this service will be Minister of Communications Manoj Sinha’s personal handle, @manojsinhabjp.
Launching the service, Sinha said that this is in tune with Prime Minister Narendra Modi’s vision of “minimum government, maximum governance” as various ministries are connecting with Indian citizens through live communications platform to provide a transparent, responsive and accountable administration.
The Minister said that the Telecoms Ministry and Department of Post will compile a list of complaints based on the Twitter Sewa to categorize them into immediate, mid-term and long-term complaints for redressal.
Sinha said that the challenge is gigantic as India has the biggest postal network in the world and the number of mobile-phone subscribers had already crossed one billion in January this year. “Therefore, we are aware that complaints are going to pour in from across the country and in great numbers. But I would like to assure you that my Ministry will rise to this challenge,” he added.
A graduate of an Indian Institute of Technology, the Minister cautioned there are chances that this Twitter service may be “misused by rogue elements” but expressed the hope that Twitter authorities will take care of such transgressions.
Communications Secretary J.S.Deepak, Secretary Posts B.V.Sudhakar and other senior government officials were present on the occasion.
NEW DELHI: Trying to digitally enable the common man, Ministry of Communications (MoC) today launched a “Twitter Sewa” or a Twitter-based service for addressing complaints and grievances of the common man and other stakeholders in the telecoms and postal sectors.
The Twitter handle for this service will be Minister of Communications Manoj Sinha’s personal handle, @manojsinhabjp.
Launching the service, Sinha said that this is in tune with Prime Minister Narendra Modi’s vision of “minimum government, maximum governance” as various ministries are connecting with Indian citizens through live communications platform to provide a transparent, responsive and accountable administration.
The Minister said that the Telecoms Ministry and Department of Post will compile a list of complaints based on the Twitter Sewa to categorize them into immediate, mid-term and long-term complaints for redressal.
Sinha said that the challenge is gigantic as India has the biggest postal network in the world and the number of mobile-phone subscribers had already crossed one billion in January this year. “Therefore, we are aware that complaints are going to pour in from across the country and in great numbers. But I would like to assure you that my Ministry will rise to this challenge,” he added.
A graduate of an Indian Institute of Technology, the Minister cautioned there are chances that this Twitter service may be “misused by rogue elements” but expressed the hope that Twitter authorities will take care of such transgressions.
Communications Secretary J.S.Deepak, Secretary Posts B.V.Sudhakar and other senior government officials were present on the occasion.
MUMBAI: In a move to strengthen its team, global video-on-demand player Netflix has hired two senior talents from India. Former YouTube Indian and Southeast Asia product partnerships head Gaurav Pradhan has joined Netflix as director business development Asia, effective from July 2016.
Meanwhile, Netflix LA has also appointed former Balaji Telefilms’s motion pictures president and Samosa Stories Entertainment founder director Swati Shetty.
Pradhan has more than 16 years of experience in business development and has served at Google in business development International product partnerships functions for a year. He has also been a part of Yahoo as the chief manager for telco operations and was the assistant manager for value added services in Hutchison Essar (now Vodafone).
Shetty, on the other hand, was the founder and director of Samosa Stories Entertainment, where she produced Umrika, a film written and directed by Prashant Nair and starring Suraj Sharma (Life of Pi) and Tony Revolori ( The Grand Budapest Hotel ).
The film was selected in the world cinema dramatic competition at the Sundance film festival 2015 and won the Audience Award. Umrika is represented by Beta Cinema internationally, and ICM Partners in North America.
Prior to that, Shetty had worked with Star India for five years as manager; and with Walt Disney International productions India as an executive director.
In April 2016, Netflix roped in Anthony Zameczkowski as vice president, business development for Asia-Pacific. Zameczkowski came with over 17 years of experience in the media and technology industry. At Netflix, his mandate will include leading and managing strategic partnerships and business development in the region.
MUMBAI: In a move to strengthen its team, global video-on-demand player Netflix has hired two senior talents from India. Former YouTube Indian and Southeast Asia product partnerships head Gaurav Pradhan has joined Netflix as director business development Asia, effective from July 2016.
Meanwhile, Netflix LA has also appointed former Balaji Telefilms’s motion pictures president and Samosa Stories Entertainment founder director Swati Shetty.
Pradhan has more than 16 years of experience in business development and has served at Google in business development International product partnerships functions for a year. He has also been a part of Yahoo as the chief manager for telco operations and was the assistant manager for value added services in Hutchison Essar (now Vodafone).
Shetty, on the other hand, was the founder and director of Samosa Stories Entertainment, where she produced Umrika, a film written and directed by Prashant Nair and starring Suraj Sharma (Life of Pi) and Tony Revolori ( The Grand Budapest Hotel ).
The film was selected in the world cinema dramatic competition at the Sundance film festival 2015 and won the Audience Award. Umrika is represented by Beta Cinema internationally, and ICM Partners in North America.
Prior to that, Shetty had worked with Star India for five years as manager; and with Walt Disney International productions India as an executive director.
In April 2016, Netflix roped in Anthony Zameczkowski as vice president, business development for Asia-Pacific. Zameczkowski came with over 17 years of experience in the media and technology industry. At Netflix, his mandate will include leading and managing strategic partnerships and business development in the region.
BENGALURU:Atria Convergence Technologies Private Limited (ACT, ACT Broadband) continued to lead wireline broadband internet (wireline broadband) subscribers in calendar year 2016 with 1.3 lakh subscribers added since 1 January 2016 until 31 May 2016. As per TRAI data, ACT had 8.6 lakh subscribers as on 31 December 2015 (Dec-15, or 1 January 2016), and it closed with 9.9 lakh subscribers on 31 May 2016 (May-16). At the time of writing this paper, ACT’s subscriber base should have crossed the 10 lakh (1 million) mark.
As per The Telecom regulatory Authority of India (TRAI) data, the top five players in India in the wireline broadband internet space in pecking order are the public sector Bharat Sanchar Nigam Limited (BSNL), Bharti Airtel Limited (Airtel), public sector Mahanagar Telephone Nigam Limited (MTNL), Atria Convergence Technologies Private Limited (ACT, ACT Broadband) and You Broadband (You BB).
Among these 5, only BSNL and Airtel could be termed as national players at present. BSNL, Airtel and MTNL also provide wireline telephony voice and data and mobile services while Airtel also has a direct to home (DTH) segment. ACT started off as an MSO with operations concentrated in a few major cities and towns located mainly in South India. It started internet services (ACT Broadband) a little later and has grown its broadband internet subscriber base over time, to the extent that it is quite likely the biggest private wireline broadband player in South India. You BB offers broadband operations in a few cities in Maharashtra, Gujarat the NCR region Andhra Pradesh and Karnataka.
ACT was followed by Bharati Airtel Limited (Airtel) which added 1.2 lakh subscribers in calendar year 2016 until May-16. Airtel had 16.7 lakh wireline broadband subscribers on 1 January 2016. In May-16, it had 17.9 lakh subscribers. Among the top 5 wireline broadband players in India, You Broadband (You BB) was next with 40 thousand subscriber adds during the same period. The other two players among the top five wireline broadband internet subscribers in the country – the public sector telecom companies –reported decline in subscribers between the same period.
You BB began the year with 5.1 lakh subscribers and as on 31 May 2016 it had 5.5 lakh subscribers. BSNL, the largest wireline broadband player in the country, opened 2016 with 99.2 lakh subscribers, lost 30,000 subscribers until 31 May 2016. MTNL lost 20,000 wireline broadband subscribers and had a tally of 11 lakh subscribers until 31 May 2016.
Please refer to figure 1 below for wireline broadband subscriber data of the top five players:
Overall, the top 5 wired broadband players have added 2.4 lakh subscribers (36.92 percent of total wireline broadband subscriber additions) between 1 January 2016 and 31May 2016 as opposed to the overall growth of 6.5 lakh subscribers in the country during the same period. Please refer to Fig 2 below:
In Mar-16, the largest ever number of wired broadband subscribers were added – in absolute numbers as well as in month-over-month (m-o-m) percentage terms. 2.3 lakh wired broadband subscribers were added, with m-o-m growth of 1.37 percent in Mar-16. The combined subscription numbers of the top 5 wired broadband players also had the largest ever subscriber additions in terms of absolute numbers at 1 lakh and at 0.71 percent in terms of m-o-m growth in Mar-16.
Thesubscriber numbers share of the top five wired broadband players in the country has reduced from 87.62 percent in Mar-15 to 83.45 percent as on May-16. During the same period the all India wireline internet subscriber base has grown 10.57 percent from 155.2 lakh to 171.6 lakh. The combined numbers of the top five players have increased by less than half of that in percentage terms – by 4.99 per cent from 136.4 lakh to 143.2 lakh. The top five players have added 6.8lakh subscribers during these 15 months, with ACT and Bharti Airtel contributing a major chunk to the growth.
Other wireline broadband players in India
MSOs’ in India have started providing internet services on the back of their television cable networks using Docsis technology. In general, they have started reporting double digit YoY increase in internet subscribers and revenue. The television cable players see broadband services improving their Average Revenue per User (ARPU) numbers. Three of the major MSOs and a regional MSO – Hathway, Siti Cable, Den Networks, Ortel Communications respectively whose results are available in the public domain have been showing steady growth in their broadband segment over the past few quarters. All the four have been reporting growth in average revenue per user (ARPU).
Overall broadband subscriber numbers for May 2016 including wireless and mobile
Overall, as per the reports received by TRAI from the service providers, the number ofbroadband subscribers (including wireless, mobile, dongles) increased from 151.09 million (15.109 crore) at the end of Apr-16 to 159.76 million (15.976 crore) at the end of May-16 with a monthly growth rate of 0.89 percent. The top five service providers constituted 84.32 percent market share of the totalbroadband subscribers at the end of May-16. These service providers were Airtel (40.80 million or 4.08 crore), Vodafone (31.55 million or 3.155 crore), Idea Cellular (25.70 million or 2.57 crore), BSNL (20.76 million 2.076 crore) and Reliance Communications Group (15.91 million or 1.591 crore).TRAI’s definition of broadband is internet download speeds greater than or equal to 512 Kpbs.
Notes:(1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR).The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
(a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
(b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
(2) TRAI reports indicate data in millions of numbers up to 2 decimal places. Hence it is assumed in this report that a figure of 0.47 million (4.7 lakh) subscribers for You BB for July-2015 would be granular to the nearest 10,000. While percentages have been mentioned up to two decimal places, the accuracy may vary, depending upon the exact number.
(3) Industry sources say that TRAI numbers in the case of ACT for May-2015 are incorrect at 0.66 million and the correct number would be 0.693 million. This paper considers the number as 6.93 lakh or 0.693 million.
(4) MSOs’ have a number of subsidiaries and alliances, hence broadband numbers are split as applicable. The consolidated subscription numbers of these entities could be larger. Hathway is a case in point.
BENGALURU:Atria Convergence Technologies Private Limited (ACT, ACT Broadband) continued to lead wireline broadband internet (wireline broadband) subscribers in calendar year 2016 with 1.3 lakh subscribers added since 1 January 2016 until 31 May 2016. As per TRAI data, ACT had 8.6 lakh subscribers as on 31 December 2015 (Dec-15, or 1 January 2016), and it closed with 9.9 lakh subscribers on 31 May 2016 (May-16). At the time of writing this paper, ACT’s subscriber base should have crossed the 10 lakh (1 million) mark.
As per The Telecom regulatory Authority of India (TRAI) data, the top five players in India in the wireline broadband internet space in pecking order are the public sector Bharat Sanchar Nigam Limited (BSNL), Bharti Airtel Limited (Airtel), public sector Mahanagar Telephone Nigam Limited (MTNL), Atria Convergence Technologies Private Limited (ACT, ACT Broadband) and You Broadband (You BB).
Among these 5, only BSNL and Airtel could be termed as national players at present. BSNL, Airtel and MTNL also provide wireline telephony voice and data and mobile services while Airtel also has a direct to home (DTH) segment. ACT started off as an MSO with operations concentrated in a few major cities and towns located mainly in South India. It started internet services (ACT Broadband) a little later and has grown its broadband internet subscriber base over time, to the extent that it is quite likely the biggest private wireline broadband player in South India. You BB offers broadband operations in a few cities in Maharashtra, Gujarat the NCR region Andhra Pradesh and Karnataka.
ACT was followed by Bharati Airtel Limited (Airtel) which added 1.2 lakh subscribers in calendar year 2016 until May-16. Airtel had 16.7 lakh wireline broadband subscribers on 1 January 2016. In May-16, it had 17.9 lakh subscribers. Among the top 5 wireline broadband players in India, You Broadband (You BB) was next with 40 thousand subscriber adds during the same period. The other two players among the top five wireline broadband internet subscribers in the country – the public sector telecom companies –reported decline in subscribers between the same period.
You BB began the year with 5.1 lakh subscribers and as on 31 May 2016 it had 5.5 lakh subscribers. BSNL, the largest wireline broadband player in the country, opened 2016 with 99.2 lakh subscribers, lost 30,000 subscribers until 31 May 2016. MTNL lost 20,000 wireline broadband subscribers and had a tally of 11 lakh subscribers until 31 May 2016.
Please refer to figure 1 below for wireline broadband subscriber data of the top five players:
Overall, the top 5 wired broadband players have added 2.4 lakh subscribers (36.92 percent of total wireline broadband subscriber additions) between 1 January 2016 and 31May 2016 as opposed to the overall growth of 6.5 lakh subscribers in the country during the same period. Please refer to Fig 2 below:
In Mar-16, the largest ever number of wired broadband subscribers were added – in absolute numbers as well as in month-over-month (m-o-m) percentage terms. 2.3 lakh wired broadband subscribers were added, with m-o-m growth of 1.37 percent in Mar-16. The combined subscription numbers of the top 5 wired broadband players also had the largest ever subscriber additions in terms of absolute numbers at 1 lakh and at 0.71 percent in terms of m-o-m growth in Mar-16.
Thesubscriber numbers share of the top five wired broadband players in the country has reduced from 87.62 percent in Mar-15 to 83.45 percent as on May-16. During the same period the all India wireline internet subscriber base has grown 10.57 percent from 155.2 lakh to 171.6 lakh. The combined numbers of the top five players have increased by less than half of that in percentage terms – by 4.99 per cent from 136.4 lakh to 143.2 lakh. The top five players have added 6.8lakh subscribers during these 15 months, with ACT and Bharti Airtel contributing a major chunk to the growth.
Other wireline broadband players in India
MSOs’ in India have started providing internet services on the back of their television cable networks using Docsis technology. In general, they have started reporting double digit YoY increase in internet subscribers and revenue. The television cable players see broadband services improving their Average Revenue per User (ARPU) numbers. Three of the major MSOs and a regional MSO – Hathway, Siti Cable, Den Networks, Ortel Communications respectively whose results are available in the public domain have been showing steady growth in their broadband segment over the past few quarters. All the four have been reporting growth in average revenue per user (ARPU).
Overall broadband subscriber numbers for May 2016 including wireless and mobile
Overall, as per the reports received by TRAI from the service providers, the number ofbroadband subscribers (including wireless, mobile, dongles) increased from 151.09 million (15.109 crore) at the end of Apr-16 to 159.76 million (15.976 crore) at the end of May-16 with a monthly growth rate of 0.89 percent. The top five service providers constituted 84.32 percent market share of the totalbroadband subscribers at the end of May-16. These service providers were Airtel (40.80 million or 4.08 crore), Vodafone (31.55 million or 3.155 crore), Idea Cellular (25.70 million or 2.57 crore), BSNL (20.76 million 2.076 crore) and Reliance Communications Group (15.91 million or 1.591 crore).TRAI’s definition of broadband is internet download speeds greater than or equal to 512 Kpbs.
Notes:(1) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR).The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
(a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
(b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
(2) TRAI reports indicate data in millions of numbers up to 2 decimal places. Hence it is assumed in this report that a figure of 0.47 million (4.7 lakh) subscribers for You BB for July-2015 would be granular to the nearest 10,000. While percentages have been mentioned up to two decimal places, the accuracy may vary, depending upon the exact number.
(3) Industry sources say that TRAI numbers in the case of ACT for May-2015 are incorrect at 0.66 million and the correct number would be 0.693 million. This paper considers the number as 6.93 lakh or 0.693 million.
(4) MSOs’ have a number of subsidiaries and alliances, hence broadband numbers are split as applicable. The consolidated subscription numbers of these entities could be larger. Hathway is a case in point.
MUMBAI: There are finally some ripples in sight in the otherwise still surface of Netflix’s marketing efforts in India. From carefully curated short videos hashtagged #LifeWithoutNetflix that are doing the rounds on social media, to meme wars with market rival Hotstar on Twitter, we are seeing more of the American over-the-top video giant’s activity recently — a change from its initial presence in the market.
“The #LifeWithoutNetflix social campaign was created primarily to share with our users the things we love about Netflix and the great stories they can find on our service. We want to build communities within the Indian audience to help them discover content they will love, and also to understand what they want in an entertainment experience,” shared a spokesperson from Netflix team based in Singapore.
On the recent Twitter spat with Hotstar over an internet meme and its omnipresent rivalry with the Star India owned OTT platform Hotstar, Netflix shared, “Because the entertainment market is so broad, there is an opportunity for multiple brands to be successful. Many people will subscribe to several services (including Netflix) since we have different, exclusive content.”
Apart from its quick rise to be a market leader in the digital video space, what makes Netflix stand out is its effervescent marketing campaigns. Believe it or not, its trademark ads are part of the reason it is a brand to be reckoned with, in several mature markets. And there are no rewards for guessing which media it’s best at. Netflix is known to be bullish with its social media campaigns, with each new market it enters. And yet, its touchdown on Indian soil earlier this year was marked with limited fanfare on the company’s part. No gala launch events, no press conferences with big names, no over the top PR drive. It was left to the overzealous media and enthusiastic netizens to spread the word organically.
Therefore, industry couldn’t help ponder if this was a strategy of some sort, or Netflix simply wasn’t ready enough to take on the Indian market head on. Or maybe it is not on its priority list, given the fact that Indian audience still hasn’t fully accepted the SVOD way.
Studying the market and spotting the real problems that is native to the audience was part of the reason for keeping a low profile before taking a plunge, a Netflix official pointed out. After all, a campaign gone wrong is probably worse than no campaign at all.
“It’s early days in India and there’s still much to learn and discover so that we can keep making the Netflix experience better. We are pleased with how consumers in India are discovering Netflix. They like the fact that we are a flat-fee unlimited viewing commercial-free experience, can cancel anytime without commitments. They can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen,” Netflix shared. Therefore, to start with, building awareness is Netflix India’s primary task when it comes to marketing.
Netflix has also somewhat caught the nerve of the Indian audience’s watching taste. “For now, we very quickly see that the shows Indians love are very much similar to what we see in other markets and the top ones are Netflix Originals like Master of None, Narcos, Marvel’s Daredevil and Marvel’s Jessica Jones,” the spokesperson pointed out.
Analysts and brand consultants have time and again cited Netflix’s ads as the perfect blend of problem solving and brilliant storytelling. A good example is when Netflix coined a whole new term – ‘Netflix Cheating’ to address couples who watch shows together.
Thus, building that niche in every market is an essential part of the brand’s communication strategy. Building a culture around local content, of course, is the key to that.
“On the local front, we are pursuing recent Bollywood titles, notable indie films, memorable classic Bollywood titles and the best of regional cinema (Tamil, Gujarati, Punjabi, Marathi). Our goal is to bring Indian cinema to not only all regions of India but to the world so you’ll find Indian film titles in all countries in which Netflix exists, accessible to all our over 81 million members. For example, Brahman Naman, a coming-of-age comedy by celebrated Indian director Q, is now available globally only on Netflix. Coming up, Raman Raghav 2.0 is also among the titles that we picked up at Cannes this year as an exclusive on Netflix. Sacred Games is Netflix first original series from India, which will be produced in partnership with Phantom Films,” the Netflix official added in parting.
With so much on the way for Netflix audiences in India, one can anticipate the company to maintain a consistence interaction with streamers online through more engaging and snaky videos, and memes. Although the market has yet to see a high decibel campaign from digital media giant.
MUMBAI: There are finally some ripples in sight in the otherwise still surface of Netflix’s marketing efforts in India. From carefully curated short videos hashtagged #LifeWithoutNetflix that are doing the rounds on social media, to meme wars with market rival Hotstar on Twitter, we are seeing more of the American over-the-top video giant’s activity recently — a change from its initial presence in the market.
“The #LifeWithoutNetflix social campaign was created primarily to share with our users the things we love about Netflix and the great stories they can find on our service. We want to build communities within the Indian audience to help them discover content they will love, and also to understand what they want in an entertainment experience,” shared a spokesperson from Netflix team based in Singapore.
On the recent Twitter spat with Hotstar over an internet meme and its omnipresent rivalry with the Star India owned OTT platform Hotstar, Netflix shared, “Because the entertainment market is so broad, there is an opportunity for multiple brands to be successful. Many people will subscribe to several services (including Netflix) since we have different, exclusive content.”
Apart from its quick rise to be a market leader in the digital video space, what makes Netflix stand out is its effervescent marketing campaigns. Believe it or not, its trademark ads are part of the reason it is a brand to be reckoned with, in several mature markets. And there are no rewards for guessing which media it’s best at. Netflix is known to be bullish with its social media campaigns, with each new market it enters. And yet, its touchdown on Indian soil earlier this year was marked with limited fanfare on the company’s part. No gala launch events, no press conferences with big names, no over the top PR drive. It was left to the overzealous media and enthusiastic netizens to spread the word organically.
Therefore, industry couldn’t help ponder if this was a strategy of some sort, or Netflix simply wasn’t ready enough to take on the Indian market head on. Or maybe it is not on its priority list, given the fact that Indian audience still hasn’t fully accepted the SVOD way.
Studying the market and spotting the real problems that is native to the audience was part of the reason for keeping a low profile before taking a plunge, a Netflix official pointed out. After all, a campaign gone wrong is probably worse than no campaign at all.
“It’s early days in India and there’s still much to learn and discover so that we can keep making the Netflix experience better. We are pleased with how consumers in India are discovering Netflix. They like the fact that we are a flat-fee unlimited viewing commercial-free experience, can cancel anytime without commitments. They can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen,” Netflix shared. Therefore, to start with, building awareness is Netflix India’s primary task when it comes to marketing.
Netflix has also somewhat caught the nerve of the Indian audience’s watching taste. “For now, we very quickly see that the shows Indians love are very much similar to what we see in other markets and the top ones are Netflix Originals like Master of None, Narcos, Marvel’s Daredevil and Marvel’s Jessica Jones,” the spokesperson pointed out.
Analysts and brand consultants have time and again cited Netflix’s ads as the perfect blend of problem solving and brilliant storytelling. A good example is when Netflix coined a whole new term – ‘Netflix Cheating’ to address couples who watch shows together.
Thus, building that niche in every market is an essential part of the brand’s communication strategy. Building a culture around local content, of course, is the key to that.
“On the local front, we are pursuing recent Bollywood titles, notable indie films, memorable classic Bollywood titles and the best of regional cinema (Tamil, Gujarati, Punjabi, Marathi). Our goal is to bring Indian cinema to not only all regions of India but to the world so you’ll find Indian film titles in all countries in which Netflix exists, accessible to all our over 81 million members. For example, Brahman Naman, a coming-of-age comedy by celebrated Indian director Q, is now available globally only on Netflix. Coming up, Raman Raghav 2.0 is also among the titles that we picked up at Cannes this year as an exclusive on Netflix. Sacred Games is Netflix first original series from India, which will be produced in partnership with Phantom Films,” the Netflix official added in parting.
With so much on the way for Netflix audiences in India, one can anticipate the company to maintain a consistence interaction with streamers online through more engaging and snaky videos, and memes. Although the market has yet to see a high decibel campaign from digital media giant.
Mumbai: Rajjat Barjatya, the affable, soft-spoken managing director & CEO of Rajshri Entertainment, passed away Friday evening in Mumbai’s Jaslok Hospital. Rajjat had been battling a blood cancer relapse since end-March this year. He was 41 years old.
He was first detected with lymphoblastic leukemia in 2010. But he fought and conquered the life-threatening disease and had started aggressively expanding Rajshri in the digital space over the past couple of years. The dreaded disease resurfaced earlier this year.
He is survived by his wife Neha and two daughters, aged 11 and six.
Rajjat was a big votary of digital and online video and Rajshri Entertainment had emerged as amongst YouTube’s most preferred partners in India under his guidance.
Confirming the news, Jaslok Hospital CEO Dr Taran Gianchandani said that the death occurred at around 6:30 pm and refused to comment further.
According to sources, Rajat was supposed to travel to London next week for a bone marrow transplant. “He had been in and out of hospital over the past three weeks. In the ICU and out. On Thursday, he became quite serious and was put on the ventilator,” says a source close to family. “His body gave up the fight on Friday evening.”
His last rites will be performed on Saturday at Mumbai’s Worli Crematorium at 1 pm.
A cousin of renowned film maker Sooraj Barijatya and the son of Ajit Kumar Barjatya, Rajjat was also the founder & managing trustee of Rajshri Foundation, the non profit social enterprise of the Rajshri Group. He was actively involved in the Barjatya family’s Rajshri Productions, which has been behind family based movies such as Maine Pyar Kiya, Hum Apke Hain Kaun and the recent 2015 Salman Khan starrer Prem Ratan Dhan Payo.
Mumbai: Rajjat Barjatya, the affable, soft-spoken managing director & CEO of Rajshri Entertainment, passed away Friday evening in Mumbai’s Jaslok Hospital. Rajjat had been battling a blood cancer relapse since end-March this year. He was 41 years old.
He was first detected with lymphoblastic leukemia in 2010. But he fought and conquered the life-threatening disease and had started aggressively expanding Rajshri in the digital space over the past couple of years. The dreaded disease resurfaced earlier this year.
He is survived by his wife Neha and two daughters, aged 11 and six.
Rajjat was a big votary of digital and online video and Rajshri Entertainment had emerged as amongst YouTube’s most preferred partners in India under his guidance.
Confirming the news, Jaslok Hospital CEO Dr Taran Gianchandani said that the death occurred at around 6:30 pm and refused to comment further.
According to sources, Rajat was supposed to travel to London next week for a bone marrow transplant. “He had been in and out of hospital over the past three weeks. In the ICU and out. On Thursday, he became quite serious and was put on the ventilator,” says a source close to family. “His body gave up the fight on Friday evening.”
His last rites will be performed on Saturday at Mumbai’s Worli Crematorium at 1 pm.
A cousin of renowned film maker Sooraj Barijatya and the son of Ajit Kumar Barjatya, Rajjat was also the founder & managing trustee of Rajshri Foundation, the non profit social enterprise of the Rajshri Group. He was actively involved in the Barjatya family’s Rajshri Productions, which has been behind family based movies such as Maine Pyar Kiya, Hum Apke Hain Kaun and the recent 2015 Salman Khan starrer Prem Ratan Dhan Payo.
