ITV

Category: iWorld

  • Rajshri partners Bajaj for Youtube cookery show

    Rajshri partners Bajaj for Youtube cookery show

    MUMBAI: For long it had been said that digital content pioneer Rajshri Entertainment was getting its mammoth YouTube views courtesy its Bollywood catalogue. That was because of the million plus subscribers it had on the mother channel Rajshri featuring Bollywood content. However, the founder, the late Rajjat Barjatya had worked hard to correct it by launching a slew of channels right from Rajshri Soul to Rajshri Food to Get Curried to channels in languages such as Tamil, Telugu, Marathi, Gujarati.

    Most of these had started getting traction: Rajshri Food has a subscriber base of almost 500,000, Get Curried 70,000, Rajshri Soul 64,000, Peekaboo Kids, 48,000 and Mind Body and Soul 59,000.

    The growth in its subscriber base and views in the non-Bollywood zone has encouraged it to launch its first brand integrated food show – Ruchi Unboxes with Bajaj on Rajshri Food, which offers only vegetarian recipes. Ruchi Bharani, the host of the show, is one of the channel’s flagship chefs and will be appearing in five episodes between 1 August and 29 August with each episode being of six to seven minutes duration.

    Within two days of its launch, the first episode which focused on the scrumptious Lebanese Falafel wrap, had managed to generate close to 100,000 views. The series has been shot in Ruchi’s home with a crew of five to seven over two weeks with Rajshri content head Kavya Krishnaswamy helming it.

    The standout of the series is the brand integration the Rajshri team has managed for Bajaj. Throughout the show, Ruchi works in a Bajaj kitchen with Bajaj appliances helping make her life easier as she cooks. And at the end of the show viewers can get Bajaj giveaways and hampers delivered to their homes if they answer the chef’s quiz question right. The contest is being run on Rajshri’s facebook page too.

    Rajshri Entertainment General Manager – Content Alliances Inderpal Singh Jaggi, says the Bajaj association is just a start. “We are looking at more and more brand integrations and not just with Rajshri Foods but with our other channels too,” he says.

    “Brand integration works in a two way benefit. It helps fund our content while we give the brand a wider and different audience,” he points out. “We have received an overwhelming response from brands as well, considering the reach of our platform” informs Inderpal.

    On the promotion front, Inderpal and team have lined up a social media marketing plan which includes ads on Facebook and Youtube. Hopefully it will cook up a storm for Ruchi Unboxes with Bajaj.

  • Rajshri partners Bajaj for Youtube cookery show

    Rajshri partners Bajaj for Youtube cookery show

    MUMBAI: For long it had been said that digital content pioneer Rajshri Entertainment was getting its mammoth YouTube views courtesy its Bollywood catalogue. That was because of the million plus subscribers it had on the mother channel Rajshri featuring Bollywood content. However, the founder, the late Rajjat Barjatya had worked hard to correct it by launching a slew of channels right from Rajshri Soul to Rajshri Food to Get Curried to channels in languages such as Tamil, Telugu, Marathi, Gujarati.

    Most of these had started getting traction: Rajshri Food has a subscriber base of almost 500,000, Get Curried 70,000, Rajshri Soul 64,000, Peekaboo Kids, 48,000 and Mind Body and Soul 59,000.

    The growth in its subscriber base and views in the non-Bollywood zone has encouraged it to launch its first brand integrated food show – Ruchi Unboxes with Bajaj on Rajshri Food, which offers only vegetarian recipes. Ruchi Bharani, the host of the show, is one of the channel’s flagship chefs and will be appearing in five episodes between 1 August and 29 August with each episode being of six to seven minutes duration.

    Within two days of its launch, the first episode which focused on the scrumptious Lebanese Falafel wrap, had managed to generate close to 100,000 views. The series has been shot in Ruchi’s home with a crew of five to seven over two weeks with Rajshri content head Kavya Krishnaswamy helming it.

    The standout of the series is the brand integration the Rajshri team has managed for Bajaj. Throughout the show, Ruchi works in a Bajaj kitchen with Bajaj appliances helping make her life easier as she cooks. And at the end of the show viewers can get Bajaj giveaways and hampers delivered to their homes if they answer the chef’s quiz question right. The contest is being run on Rajshri’s facebook page too.

    Rajshri Entertainment General Manager – Content Alliances Inderpal Singh Jaggi, says the Bajaj association is just a start. “We are looking at more and more brand integrations and not just with Rajshri Foods but with our other channels too,” he says.

    “Brand integration works in a two way benefit. It helps fund our content while we give the brand a wider and different audience,” he points out. “We have received an overwhelming response from brands as well, considering the reach of our platform” informs Inderpal.

    On the promotion front, Inderpal and team have lined up a social media marketing plan which includes ads on Facebook and Youtube. Hopefully it will cook up a storm for Ruchi Unboxes with Bajaj.

  • Time Warner invests into Hulu as equity owner

    Time Warner invests into Hulu as equity owner

    BENGALURU: Time Warner Inc. and Hulu LLC announced today that Time Warner will become a 10 percent owner of Hulu, the premium streaming TV service that offers the best of current season programming, premium original content, films and full seasons of hit series. Time Warner joins The Walt Disney Company, 21st Century Fox, and Comcast in the joint venture.

    Turner’s powerful entertainment, sports, news and kids networks including TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang and Turner Classic Movies will be available live and on-demand on Hulu’s new live-streaming service, which is slated to launch early next year. Hulu will continue its current offering of ad-supported and ad-free subscription video on demand products to complement both traditional pay TV packages as well as the new streaming service.

    Time Warner chairman and CEO Jeff Bewkes said, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe.”

    Bewkes continued: “We’re also excited to join Hulu’s other owners in launching a new consumer-friendly package featuring leading networks that will deliver more value to audiences and complement Hulu’s core SVOD offerings. The inclusion of Turner’s networks in Hulu’s new streaming service furthers our efforts to allow consumers to engage with and enjoy our brands across a wide range of platforms and services.”

    Hulu CEO Mike Hopkins said, “This investment from Time Warner marks a major step for Hulu as we continue to redefine television for both consumers and advertisers. Our two companies have long enjoyed a productive relationship – which includes the availability of past seasons of popular Turner shows on our current SVOD offerings – and we are very proud that Turner’s networks will be included in our planned live streaming service.”

  • Time Warner invests into Hulu as equity owner

    Time Warner invests into Hulu as equity owner

    BENGALURU: Time Warner Inc. and Hulu LLC announced today that Time Warner will become a 10 percent owner of Hulu, the premium streaming TV service that offers the best of current season programming, premium original content, films and full seasons of hit series. Time Warner joins The Walt Disney Company, 21st Century Fox, and Comcast in the joint venture.

    Turner’s powerful entertainment, sports, news and kids networks including TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang and Turner Classic Movies will be available live and on-demand on Hulu’s new live-streaming service, which is slated to launch early next year. Hulu will continue its current offering of ad-supported and ad-free subscription video on demand products to complement both traditional pay TV packages as well as the new streaming service.

    Time Warner chairman and CEO Jeff Bewkes said, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe.”

    Bewkes continued: “We’re also excited to join Hulu’s other owners in launching a new consumer-friendly package featuring leading networks that will deliver more value to audiences and complement Hulu’s core SVOD offerings. The inclusion of Turner’s networks in Hulu’s new streaming service furthers our efforts to allow consumers to engage with and enjoy our brands across a wide range of platforms and services.”

    Hulu CEO Mike Hopkins said, “This investment from Time Warner marks a major step for Hulu as we continue to redefine television for both consumers and advertisers. Our two companies have long enjoyed a productive relationship – which includes the availability of past seasons of popular Turner shows on our current SVOD offerings – and we are very proud that Turner’s networks will be included in our planned live streaming service.”

  • repaireasy.in gets funded by MSA, plans to launch 10-12 hubs pan India

    repaireasy.in gets funded by MSA, plans to launch 10-12 hubs pan India

    MUMBAI: repaireasy.in, one of the most organized gadget and mobile phone repair platforms, recently announced a pre-series a fund raise of 275,000 USD from a stellar consortium of international and domestic investors. This pre series round of funding was backed by prominent investors like Morris Street Advisors (MSA) and P. Krishnamurthy. Subject to the quantum of additional cash requirements the current investors can be tapped for additional capital.

    “The Indian Smart phone and gadget repair market size is roughly pegged at $2-$3 bn and there is substantial demand for professional workmanship and trustworthy platforms to service and repair gadgets. We have a vision of organizing the work processes in the sector, which is the need of the hour, and provide our customers with a reliable, seamless and stress-free door to door experience,” said repaireasy.in founder Rishi Wahi. “Receiving financial support from our new investors is the first major step towards achieving our goals. We are carefully and systemically expanding our reach and scope of services across India. It is our goal to service customers across the broad breadth of India and make their life’s simpler by providing a trustworthy facility and a professional repair option; which might not be available to them.”

    Commenting on the announcement, repaireasy.in lead board member Rohit Tiwari (Morris Street Advisors CEO) added, “We are excited and optimistic about the direction in which repaireasy.in and the sector is progressing. The repair space, in general, lacks an organized working model and with repaireasy.in we plan to bring in a new paradigm shift in India and provide a platform that can be the preferred electronic repair destination for consumers. We are confident that Rishi and Naveen will deliver.”

    repaireasy.in is one of the earliest platforms that offers the easiest and most convenient way to repair handheld gadgets like smart phones, laptops and tablets. With unique propositions like free pick up and drop across India, added advantage of extended warranties and stand by phones reapairesy.in, today, has 15000+ happy customers which include individuals and corporates across India.

    The brand caters to 10,000 pin codes. Since its inception in 2013 repaireasy.in has witnessed a steady monthly growth of approximately 20%. Presently repaireasy.in has appointed 30 convenience pick up points across Maharashtra to reach out to the tier 2 and tier 3 cities. The next big and strategic expansion is expected to start in Delhi (NCR) within 30 days.

    The funds will be utilized to further develop technology, strengthen customer support, develop new value added services, and fuel expansion. As a next stage of development repaireasy.in plans to launch 10 to 12 hubs pan India to cater to the length and breadth of the country. In addition to this the brand plans to offer a value add like standby device.

  • repaireasy.in gets funded by MSA, plans to launch 10-12 hubs pan India

    repaireasy.in gets funded by MSA, plans to launch 10-12 hubs pan India

    MUMBAI: repaireasy.in, one of the most organized gadget and mobile phone repair platforms, recently announced a pre-series a fund raise of 275,000 USD from a stellar consortium of international and domestic investors. This pre series round of funding was backed by prominent investors like Morris Street Advisors (MSA) and P. Krishnamurthy. Subject to the quantum of additional cash requirements the current investors can be tapped for additional capital.

    “The Indian Smart phone and gadget repair market size is roughly pegged at $2-$3 bn and there is substantial demand for professional workmanship and trustworthy platforms to service and repair gadgets. We have a vision of organizing the work processes in the sector, which is the need of the hour, and provide our customers with a reliable, seamless and stress-free door to door experience,” said repaireasy.in founder Rishi Wahi. “Receiving financial support from our new investors is the first major step towards achieving our goals. We are carefully and systemically expanding our reach and scope of services across India. It is our goal to service customers across the broad breadth of India and make their life’s simpler by providing a trustworthy facility and a professional repair option; which might not be available to them.”

    Commenting on the announcement, repaireasy.in lead board member Rohit Tiwari (Morris Street Advisors CEO) added, “We are excited and optimistic about the direction in which repaireasy.in and the sector is progressing. The repair space, in general, lacks an organized working model and with repaireasy.in we plan to bring in a new paradigm shift in India and provide a platform that can be the preferred electronic repair destination for consumers. We are confident that Rishi and Naveen will deliver.”

    repaireasy.in is one of the earliest platforms that offers the easiest and most convenient way to repair handheld gadgets like smart phones, laptops and tablets. With unique propositions like free pick up and drop across India, added advantage of extended warranties and stand by phones reapairesy.in, today, has 15000+ happy customers which include individuals and corporates across India.

    The brand caters to 10,000 pin codes. Since its inception in 2013 repaireasy.in has witnessed a steady monthly growth of approximately 20%. Presently repaireasy.in has appointed 30 convenience pick up points across Maharashtra to reach out to the tier 2 and tier 3 cities. The next big and strategic expansion is expected to start in Delhi (NCR) within 30 days.

    The funds will be utilized to further develop technology, strengthen customer support, develop new value added services, and fuel expansion. As a next stage of development repaireasy.in plans to launch 10 to 12 hubs pan India to cater to the length and breadth of the country. In addition to this the brand plans to offer a value add like standby device.

  • Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    MUMBAI: Amazon.in today announced the launch an urban Fulfilment Centre (FC) located at Virugambakkam in Chennai. Offering a storage area of close to 100,000 cubic feet, the FC is spread over an area of close to 50,000 square feet in the heart of Chennai. The urban FC model will further enable Amazon.in to support deliveries under its recently launched Prime program and offer faster delivery to a wider set of customers during the upcoming festive season. With this launch, Amazon.in has 23 operational Fulfilment Centres in 10 states across the country with a combined storage space of more than 6 million cubic feet. This is the 2 of the 6 FCs planned in readiness for the festive season.

    Amazon.in’s new Fulfilment Centre has been set up in a Central Warehousing Corporation (CWC) building which used to be the erstwhile ‘Golden Studios’. The building has been renovated extensively, transforming it into an Amazon Fulfilment Centre. Apart from enabling faster delivery and creating direct employment, this FC will fuel the growth of ancillary businesses such as packaging, transportation, logistics, and hospitality across the state.

    Talking about its benefits, Amazon India VP customer fulfilment Akhil Saxena said, “Since the start, we have been relentlessly focusing on strengthening our logistics & delivery infrastructure to ensure faster delivery to shoppers across the country. With this urban FC in the heart of Chennai, we are moving closer to our customers. This will not only support our Prime promise of one-day & two-day delivery but will also allow us to efficiently serve customers in the upcoming festive season. A lot more customers will now be able to opt for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery on Amazon.in.”

    Local sellers, weavers, craftsmen & artisans involved in traditional textiles & local handicrafts too would be able to reach a wider set of customers and provide a delightful customer experience through Fulfilment By Amazon (FBA) offered via the FC. When using FBA, sellers across India send their products to Amazon’s FCs and once an order is placed, Amazon picks, packs and ships the order to the customer, provides customer service and manages returns on behalf of the sellers. Orders fulfilled by Amazon are eligible for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery. Sellers save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders that Amazon fulfils. Sellers always have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.

    Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. Over the past three years, Amazon.in has introduced the most comprehensive suite of offerings for sellers to sell online in India. From running an extensive education and skilling program for SMEs called Seller University, offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex(bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 7.5 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country. Amazon launched its Global Selling Program for sellers in India in May last year and today over 12,000 sellers from India are selling their ‘Make in India’ products on Amazon’s nine global marketplaces to over millions of active worldwide customers. The company also launched its most loved offering Prime to Indian shoppers last week. With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection.

    All consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

  • Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    MUMBAI: Amazon.in today announced the launch an urban Fulfilment Centre (FC) located at Virugambakkam in Chennai. Offering a storage area of close to 100,000 cubic feet, the FC is spread over an area of close to 50,000 square feet in the heart of Chennai. The urban FC model will further enable Amazon.in to support deliveries under its recently launched Prime program and offer faster delivery to a wider set of customers during the upcoming festive season. With this launch, Amazon.in has 23 operational Fulfilment Centres in 10 states across the country with a combined storage space of more than 6 million cubic feet. This is the 2 of the 6 FCs planned in readiness for the festive season.

    Amazon.in’s new Fulfilment Centre has been set up in a Central Warehousing Corporation (CWC) building which used to be the erstwhile ‘Golden Studios’. The building has been renovated extensively, transforming it into an Amazon Fulfilment Centre. Apart from enabling faster delivery and creating direct employment, this FC will fuel the growth of ancillary businesses such as packaging, transportation, logistics, and hospitality across the state.

    Talking about its benefits, Amazon India VP customer fulfilment Akhil Saxena said, “Since the start, we have been relentlessly focusing on strengthening our logistics & delivery infrastructure to ensure faster delivery to shoppers across the country. With this urban FC in the heart of Chennai, we are moving closer to our customers. This will not only support our Prime promise of one-day & two-day delivery but will also allow us to efficiently serve customers in the upcoming festive season. A lot more customers will now be able to opt for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery on Amazon.in.”

    Local sellers, weavers, craftsmen & artisans involved in traditional textiles & local handicrafts too would be able to reach a wider set of customers and provide a delightful customer experience through Fulfilment By Amazon (FBA) offered via the FC. When using FBA, sellers across India send their products to Amazon’s FCs and once an order is placed, Amazon picks, packs and ships the order to the customer, provides customer service and manages returns on behalf of the sellers. Orders fulfilled by Amazon are eligible for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery. Sellers save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders that Amazon fulfils. Sellers always have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.

    Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. Over the past three years, Amazon.in has introduced the most comprehensive suite of offerings for sellers to sell online in India. From running an extensive education and skilling program for SMEs called Seller University, offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex(bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 7.5 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country. Amazon launched its Global Selling Program for sellers in India in May last year and today over 12,000 sellers from India are selling their ‘Make in India’ products on Amazon’s nine global marketplaces to over millions of active worldwide customers. The company also launched its most loved offering Prime to Indian shoppers last week. With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection.

    All consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

  • Verizon Digital Media partners with Airtel for POPs

    Verizon Digital Media partners with Airtel for POPs

    MUMBAI: Verizon Digital Media Services, the next-generation digital media platform, and Bharti Airtel Limited (“Airtel”), India’s largest telecommunications services provider, have partnered to launch new points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi.

    The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India. This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.

    “We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business,” said Verizon Digital Media Services Chief Technology Officer Rob Peters. “The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.”

    In addition to Airtel’s world-class data center services and unparalleled network across the country, this move enables Verizon Digital Media Services to provide superior digital media experiences to millions of internet users in India.

    The newly installed PoPs have already yielded exceptional outcomes. Using third-party Cedexis measurement tools, Verizon Digital Media Services has observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results has significantly decreased.

    “India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide best-in-class digital services in India. This collaboration ensures superior user experiences and seamlessly handles traffic spikes as connected devices, subscribers and content size continue to grow. We are delighted by the positive results seen in a very short time and we are confident that in the long term, Indian mobile Internet users are going to immensely benefit from this partnership,” said Bharti Airtel director & CEO-global voice & data business Ajay Chitkara.

    Airtel has a presence that spans 18 countries, including India, Bangladesh, Sri Lanka and 15 countries in Africa. It offers both B2C and B2B telecom services, including wireless and fixed line technology, national and international long-distance connectivity, Digital TV and IPTV services, and complete integrated telecom solutions to enterprise customers. Airtel’s global network runs across 225,000 Rkms, covering 50 countries and five continents.

    Verizon Digital Media Services has points of presence in North America, South America, Europe, Australia and Asia. More than 3,000 interconnections help to ensure that content is delivered reliably and securely — anytime, anywhere, on any device.

    The company’s exclusive end-to-end platform also provides a variety of solutions, including the Video Lifecycle Solution, the Web Acceleration Solution and the Commerce Acceleration Solution, for broadcast, enterprise and commerce businesses, respectively.

    Some of the clients which are using Verizon Digital Media’s services include: ABC, SoundCloud, Hearst Television, tumblr, twitter, Pintrest,among many others.

  • Verizon Digital Media partners with Airtel for POPs

    Verizon Digital Media partners with Airtel for POPs

    MUMBAI: Verizon Digital Media Services, the next-generation digital media platform, and Bharti Airtel Limited (“Airtel”), India’s largest telecommunications services provider, have partnered to launch new points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi.

    The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India. This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.

    “We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business,” said Verizon Digital Media Services Chief Technology Officer Rob Peters. “The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.”

    In addition to Airtel’s world-class data center services and unparalleled network across the country, this move enables Verizon Digital Media Services to provide superior digital media experiences to millions of internet users in India.

    The newly installed PoPs have already yielded exceptional outcomes. Using third-party Cedexis measurement tools, Verizon Digital Media Services has observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results has significantly decreased.

    “India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide best-in-class digital services in India. This collaboration ensures superior user experiences and seamlessly handles traffic spikes as connected devices, subscribers and content size continue to grow. We are delighted by the positive results seen in a very short time and we are confident that in the long term, Indian mobile Internet users are going to immensely benefit from this partnership,” said Bharti Airtel director & CEO-global voice & data business Ajay Chitkara.

    Airtel has a presence that spans 18 countries, including India, Bangladesh, Sri Lanka and 15 countries in Africa. It offers both B2C and B2B telecom services, including wireless and fixed line technology, national and international long-distance connectivity, Digital TV and IPTV services, and complete integrated telecom solutions to enterprise customers. Airtel’s global network runs across 225,000 Rkms, covering 50 countries and five continents.

    Verizon Digital Media Services has points of presence in North America, South America, Europe, Australia and Asia. More than 3,000 interconnections help to ensure that content is delivered reliably and securely — anytime, anywhere, on any device.

    The company’s exclusive end-to-end platform also provides a variety of solutions, including the Video Lifecycle Solution, the Web Acceleration Solution and the Commerce Acceleration Solution, for broadcast, enterprise and commerce businesses, respectively.

    Some of the clients which are using Verizon Digital Media’s services include: ABC, SoundCloud, Hearst Television, tumblr, twitter, Pintrest,among many others.