ITV

Category: iWorld

  • 25% of Rural Maharashtra Uses Internet Services on their Phones reveals Chrome survey

    25% of Rural Maharashtra Uses Internet Services on their Phones reveals Chrome survey

    MUMBAI: Post a successful execution of the world’s largest rural survey by Chrome Data Analytics and Media, the company has revealed some game- changing numbers for FMCG brands.

    Amongst other findings, the Rural Establishment Survey states that while 80% of rural Maharashtra uses mobile phones, only 20% are actually using internet services on them. The extensive survey that was spread across a period of 15 months, has also reported a number of other interesting insights that will change the way FMCG brands are targeting their user base.

    When it comes to educational infrastructure, the rural institutions seem to be moving in the right direction. According to the report, 1/3rd of schools in the area have access to the internet. The report also goes into marketing and branding effectiveness through the questionnaire. For example, one of the country’s largest selling two-wheeler companies is still known by its former name, years after breaking up with its Japanese collaborator.

    On speaking to Chrome DM CEO Pankaj Krishna about the impact of this study he stated that ‘The study has taken a deep dive into rural India’s consumer behavior and habits, which is a sure shot solution for FMCG brands to redirect their sales and marketing strategies.’

    Further to this, the report is aimed at assisting companies to tap the untapped market. Especially since 74% of the Indian population still resides in rural areas, there is a huge opportunity for companies to scale up their sales to the next level.

  • 25% of Rural Maharashtra Uses Internet Services on their Phones reveals Chrome survey

    25% of Rural Maharashtra Uses Internet Services on their Phones reveals Chrome survey

    MUMBAI: Post a successful execution of the world’s largest rural survey by Chrome Data Analytics and Media, the company has revealed some game- changing numbers for FMCG brands.

    Amongst other findings, the Rural Establishment Survey states that while 80% of rural Maharashtra uses mobile phones, only 20% are actually using internet services on them. The extensive survey that was spread across a period of 15 months, has also reported a number of other interesting insights that will change the way FMCG brands are targeting their user base.

    When it comes to educational infrastructure, the rural institutions seem to be moving in the right direction. According to the report, 1/3rd of schools in the area have access to the internet. The report also goes into marketing and branding effectiveness through the questionnaire. For example, one of the country’s largest selling two-wheeler companies is still known by its former name, years after breaking up with its Japanese collaborator.

    On speaking to Chrome DM CEO Pankaj Krishna about the impact of this study he stated that ‘The study has taken a deep dive into rural India’s consumer behavior and habits, which is a sure shot solution for FMCG brands to redirect their sales and marketing strategies.’

    Further to this, the report is aimed at assisting companies to tap the untapped market. Especially since 74% of the Indian population still resides in rural areas, there is a huge opportunity for companies to scale up their sales to the next level.

  • Will LeEco’s device-content bundling strategy pay off in India?

    Will LeEco’s device-content bundling strategy pay off in India?

    MUMBAI: There’s a content acquirer on the prowl in India. And it is carrying a fat purse to buy and create the content. Chinese company Leshi Internet Information & Technology aka LeEco – introduced its Super3 TV sets in India last week – and a day later a whisper campaign started that it was going to spend top dollar to build a robust OTT content ecosystem to encourage uptake of the screens by Indian consumers.

    The figure being bandied about is US$200 million or Rs 1,330 crore, according to media reports. It reportedly is in talks with Netflix in the US to offer its content on its devices – which includes smart phones, TV sets, and even smart cars. And it has appointed a content head Harini Calamur whose job is to work with local producers, and distributors to build up its Indian content roster further.

    Its LeEco content ecosystem was launched earlier this year (in May 2016) when it introduced its Le 1S Eco phone at a price tage of Rs 10,899 (discounted to Rs 9,999 in the early flash sale period). Existing phone owners wanting to subscribe to the content package would have to ante up Rs 450 a month separately or Rs 4,990 annually.

    LeEco’s plan to sell 100,000 of these phones through a flash sale on Flipkart on 12 May was a resounding success with the ecommerce site having to shut the registrations quickly. 70,000 of its devices were sold in two seconds.

    LeEco later launched the Le Eco Le 2 and Le Max 2 phones in India in July.

    And finally its latest line of LeEco Super 3 smart TVs launched in early August. The Super3 X55 is priced at Rs 59,790, Super3 X65 at Rs 99,790 and Super3 Max X65 at Rs 1,49,790. These are being made available for pre-sale on Flipkart, as well as LeEco’s e-commerce platform LeMall, from 10-12 August.

    It announced that the LeEco content ecosystem would be available to buyers of its Super TVs also which would allow them to access the movies and TV channels. All that they would have to do is download a software update.

    The LeEco content ecosystem has content from YuppTV, Eros Now, and Hungama.

    Its Yupp TV deal, under the brand Le Live, allows customers to watch Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and others, in multiple Indian languages.

    Its Eros Now partnership allows it to offer 2,000 plus movie titles in various languages under the brand Le Vidi.

    Its Hungama relationship has resulted in the Le Music app under which users can listen to 3.5 million tracks and another bunch of live concerts (in partnership with iConcerts).

    The Le View app which users also have access to consists of curated YouTube content categorized into news and politics, science and technology.

    Will this strategy of bundling content with TV sets and phones work in India? Especially at a time when data usage costs are a dampener? And when cable TV and DTH are offering a slew of channels at low sticker prices. Observers doubt that the content that is on offer in the LeEco content system currently could be a driver for sparking off TV set sales; the TV sets would be bought on their own merit in comparison to the LG, Samsung, Sony, Vu, Videocon and Haier offerings.

    As far as phones are concerned it could be a different story on account of LeEco’s perceived quality and lower prices.

    “Whether they will use the services in their homes on their TV sets or not is a moot question,” points out a senior media observer. “The audience that is using Wifi to watch video in their homes is in nano proportions compared to DTH and cable TV. The content library is also not exclusive and alluring enough.”

    Adds another media expert: “Consumption on the phone seems a more likely bet because there is some amount of on the go viewing happening in India. Mobile service providers have already resorted to a round of bandwidth cost cuts in advance of the Reliance Jio launch. But even so costs are still too high for consumers to binge watch on the phone. Maybe another round of price cuts will come to pass and that will bring costs down further. We will have to wait and watch. ”

    LeEco could draw some inspiration from what it did in Hong Kong earlier this year. It coughed up $400 million for exclusive rights for the region for the English Premier League, probably the highest for Asia, to add to its catalogue of other sports and entertainment content.

    It then bundled its hardware and software into a promotional pack wherein customers subscribing to the Premier League matches for two years at a cost of HK $1,690 a year got a 40 inch TV set free. If customers opted for a more premium Premier League package at a cost of HK$2,490 per year for two years, they got their hands on a 43 inch TV set at no cost to them. The super sports plan also included access to LeEco’s newly secured English FA Cup and other international sporting events such as Major League Baseball (MLB), men’s and women’s China Super League and the Copa Libertadores soccer tournament in South America.

    LeSports chief executive Cheng Yizhong had then stated that “The days that users have to pay for their own device have gone and we are trying to develop a content-led platform for our users. They only have to pay for the content and the device will be given free.”

    “The promotion worked very well and the company notched up HK$27 million in buy-ins in over just two days,” says a Hong Kong based media expert.

    Indian media observers believe that LeEco will have to pick up rights to sports events like cricket or top Bollywood movies and these need to be exclusive for its device-content ecosystem package to work with the masses.

    “Tieups with Netflix are just incremental steps as its has barely 50,000-70,000 paying subscribers and the content there is not that expansive,” says the head of an ad agency. “If it has to get into the mass market it needs to offer fiction and non-fiction shows which will then pit it in competition with the existing majors such as Star, Sony, Colors and Zee. Now that is totally a different ball game. Exclusive sports and films could be alluring as well as sticky for subscribers. Look at how well Star’s hotstar does when the cricket comes up.”

    Another media observer points out that its game strategy could attract buyers. LeEco plans to put out more than 500 plus high end games on its content ecosystem, eliminating the need for consoles.

    “That could be a game changer for its content play,” says she. “Let’s not worry too much however. We are in the very early days of the OTT industry’s play out in India. Go back to the late nineties: no one believed that satellite TV and cable TV would really explode the way it has in the country. Yes, the different players will make mistakes, they will course correct, they will spend money, they will lose money, they will make profits, they will course correct again. But the good thing is that another optional mode of video delivery and for entertainment is being given the push in this country.”

  • Will LeEco’s device-content bundling strategy pay off in India?

    Will LeEco’s device-content bundling strategy pay off in India?

    MUMBAI: There’s a content acquirer on the prowl in India. And it is carrying a fat purse to buy and create the content. Chinese company Leshi Internet Information & Technology aka LeEco – introduced its Super3 TV sets in India last week – and a day later a whisper campaign started that it was going to spend top dollar to build a robust OTT content ecosystem to encourage uptake of the screens by Indian consumers.

    The figure being bandied about is US$200 million or Rs 1,330 crore, according to media reports. It reportedly is in talks with Netflix in the US to offer its content on its devices – which includes smart phones, TV sets, and even smart cars. And it has appointed a content head Harini Calamur whose job is to work with local producers, and distributors to build up its Indian content roster further.

    Its LeEco content ecosystem was launched earlier this year (in May 2016) when it introduced its Le 1S Eco phone at a price tage of Rs 10,899 (discounted to Rs 9,999 in the early flash sale period). Existing phone owners wanting to subscribe to the content package would have to ante up Rs 450 a month separately or Rs 4,990 annually.

    LeEco’s plan to sell 100,000 of these phones through a flash sale on Flipkart on 12 May was a resounding success with the ecommerce site having to shut the registrations quickly. 70,000 of its devices were sold in two seconds.

    LeEco later launched the Le Eco Le 2 and Le Max 2 phones in India in July.

    And finally its latest line of LeEco Super 3 smart TVs launched in early August. The Super3 X55 is priced at Rs 59,790, Super3 X65 at Rs 99,790 and Super3 Max X65 at Rs 1,49,790. These are being made available for pre-sale on Flipkart, as well as LeEco’s e-commerce platform LeMall, from 10-12 August.

    It announced that the LeEco content ecosystem would be available to buyers of its Super TVs also which would allow them to access the movies and TV channels. All that they would have to do is download a software update.

    The LeEco content ecosystem has content from YuppTV, Eros Now, and Hungama.

    Its Yupp TV deal, under the brand Le Live, allows customers to watch Sony Entertainment, NDTV, Gemini Movies, 9X Tashan, Sun TV, Times Now, Nickelodeon, Colors, and others, in multiple Indian languages.

    Its Eros Now partnership allows it to offer 2,000 plus movie titles in various languages under the brand Le Vidi.

    Its Hungama relationship has resulted in the Le Music app under which users can listen to 3.5 million tracks and another bunch of live concerts (in partnership with iConcerts).

    The Le View app which users also have access to consists of curated YouTube content categorized into news and politics, science and technology.

    Will this strategy of bundling content with TV sets and phones work in India? Especially at a time when data usage costs are a dampener? And when cable TV and DTH are offering a slew of channels at low sticker prices. Observers doubt that the content that is on offer in the LeEco content system currently could be a driver for sparking off TV set sales; the TV sets would be bought on their own merit in comparison to the LG, Samsung, Sony, Vu, Videocon and Haier offerings.

    As far as phones are concerned it could be a different story on account of LeEco’s perceived quality and lower prices.

    “Whether they will use the services in their homes on their TV sets or not is a moot question,” points out a senior media observer. “The audience that is using Wifi to watch video in their homes is in nano proportions compared to DTH and cable TV. The content library is also not exclusive and alluring enough.”

    Adds another media expert: “Consumption on the phone seems a more likely bet because there is some amount of on the go viewing happening in India. Mobile service providers have already resorted to a round of bandwidth cost cuts in advance of the Reliance Jio launch. But even so costs are still too high for consumers to binge watch on the phone. Maybe another round of price cuts will come to pass and that will bring costs down further. We will have to wait and watch. ”

    LeEco could draw some inspiration from what it did in Hong Kong earlier this year. It coughed up $400 million for exclusive rights for the region for the English Premier League, probably the highest for Asia, to add to its catalogue of other sports and entertainment content.

    It then bundled its hardware and software into a promotional pack wherein customers subscribing to the Premier League matches for two years at a cost of HK $1,690 a year got a 40 inch TV set free. If customers opted for a more premium Premier League package at a cost of HK$2,490 per year for two years, they got their hands on a 43 inch TV set at no cost to them. The super sports plan also included access to LeEco’s newly secured English FA Cup and other international sporting events such as Major League Baseball (MLB), men’s and women’s China Super League and the Copa Libertadores soccer tournament in South America.

    LeSports chief executive Cheng Yizhong had then stated that “The days that users have to pay for their own device have gone and we are trying to develop a content-led platform for our users. They only have to pay for the content and the device will be given free.”

    “The promotion worked very well and the company notched up HK$27 million in buy-ins in over just two days,” says a Hong Kong based media expert.

    Indian media observers believe that LeEco will have to pick up rights to sports events like cricket or top Bollywood movies and these need to be exclusive for its device-content ecosystem package to work with the masses.

    “Tieups with Netflix are just incremental steps as its has barely 50,000-70,000 paying subscribers and the content there is not that expansive,” says the head of an ad agency. “If it has to get into the mass market it needs to offer fiction and non-fiction shows which will then pit it in competition with the existing majors such as Star, Sony, Colors and Zee. Now that is totally a different ball game. Exclusive sports and films could be alluring as well as sticky for subscribers. Look at how well Star’s hotstar does when the cricket comes up.”

    Another media observer points out that its game strategy could attract buyers. LeEco plans to put out more than 500 plus high end games on its content ecosystem, eliminating the need for consoles.

    “That could be a game changer for its content play,” says she. “Let’s not worry too much however. We are in the very early days of the OTT industry’s play out in India. Go back to the late nineties: no one believed that satellite TV and cable TV would really explode the way it has in the country. Yes, the different players will make mistakes, they will course correct, they will spend money, they will lose money, they will make profits, they will course correct again. But the good thing is that another optional mode of video delivery and for entertainment is being given the push in this country.”

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Hooq adds exciting American series

    Hooq adds exciting American series

    MUMBAI: Hooq Asia’s first premium video-on-demand service, today announced the addition of new titles to its already extensive content catalogue especially for HOOQ’s Indian Audience. The new titles include some of the most popular and iconic TV shows of all times like Friends, The Big Bang Theory, Two and a Half Men and Community amongst others.

    Friends is an American television sitcom, created by David Crane and Marta Kauffman, which originally aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. The plot is centered around a set of six friends (Rachel Green, Ross Geller, Monica Geller, Joey Tribbiani, Chandler Bing and Phoebe Buffay), living off of one another in the heart of New York City.

    The Big Bang Theory is one of the blockbuster shows that is primarily centered on five characters; the two roommates Leonard Hofstadter and Sheldon Cooper, both physicists who are surrounded by their geeky friends like aerospace engineer Howard Wolowitz and astrophysicist Raj Koothrappali. The showstopper being a character, their neighbour named Penny, a waitress and an aspiring actress. The plot is all about the geekiness and intellect of the four guys in contrast for comic effect with Penny’s social skills and common sense.

    Community is an American television series that follows an ensemble cast of characters at a community college in the fictional town of Greendale, Colorado. It makes heavy use of meta-humor and pop culture references, often parodying film and television clichés and tropes.

    Two and a Half Men is an American television sitcom that originally starred Charlie Sheen (the lead character later being replaced by Ashton Kutcher), Jon Cryer, and Angus T. Jones. The series is about the bumpy life of a hedonistic jingle writer, Charlie Harper; his uptight brother Alan; and Alan’s son Jake.

    Commenting on the new additions,Hooq India managing director Salil Kapoor, said, “We always want to offer our customers the best and most exciting content from across the world and genres. Titles such as Friends, The Big Bang Theory, Two and a Half Men have become iconic symbols which would work very well with the younger audiences. While HOOQ has one of the largest numbers of Hollywood titles and we are very excited to continuously add more content every month. With varied content on our platform, we aim to offer our audiences different flavors with an uninterrupted viewing experience. “

  • Hooq adds exciting American series

    Hooq adds exciting American series

    MUMBAI: Hooq Asia’s first premium video-on-demand service, today announced the addition of new titles to its already extensive content catalogue especially for HOOQ’s Indian Audience. The new titles include some of the most popular and iconic TV shows of all times like Friends, The Big Bang Theory, Two and a Half Men and Community amongst others.

    Friends is an American television sitcom, created by David Crane and Marta Kauffman, which originally aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. The plot is centered around a set of six friends (Rachel Green, Ross Geller, Monica Geller, Joey Tribbiani, Chandler Bing and Phoebe Buffay), living off of one another in the heart of New York City.

    The Big Bang Theory is one of the blockbuster shows that is primarily centered on five characters; the two roommates Leonard Hofstadter and Sheldon Cooper, both physicists who are surrounded by their geeky friends like aerospace engineer Howard Wolowitz and astrophysicist Raj Koothrappali. The showstopper being a character, their neighbour named Penny, a waitress and an aspiring actress. The plot is all about the geekiness and intellect of the four guys in contrast for comic effect with Penny’s social skills and common sense.

    Community is an American television series that follows an ensemble cast of characters at a community college in the fictional town of Greendale, Colorado. It makes heavy use of meta-humor and pop culture references, often parodying film and television clichés and tropes.

    Two and a Half Men is an American television sitcom that originally starred Charlie Sheen (the lead character later being replaced by Ashton Kutcher), Jon Cryer, and Angus T. Jones. The series is about the bumpy life of a hedonistic jingle writer, Charlie Harper; his uptight brother Alan; and Alan’s son Jake.

    Commenting on the new additions,Hooq India managing director Salil Kapoor, said, “We always want to offer our customers the best and most exciting content from across the world and genres. Titles such as Friends, The Big Bang Theory, Two and a Half Men have become iconic symbols which would work very well with the younger audiences. While HOOQ has one of the largest numbers of Hollywood titles and we are very excited to continuously add more content every month. With varied content on our platform, we aim to offer our audiences different flavors with an uninterrupted viewing experience. “

  • Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    MUMBAI: Oxigen Wallet is set to add entertainment to bus travel journey segment. Continuing the expansion spree to attract new users on its platform and adding value in its offering for the existing users, Oxigen Wallet has partnered with subscription-driven video entertainment app and music streaming service provider, nexGTv and Saavn. The partnership is set to make the bus travel fun, which otherwise tends to be long and boring with limited entertainment options.

    Following the association, new and existing users of Oxigen Wallet booking their bus tickets via its mobile app, will receive special coupons from nexGTv and Saavn. The same coupons can then be utilized to activate travel entertainment packs on its web- and mobile-based platforms. Furthermore, Saavn will make available the choicest of music for the travellers, providing an ad-free, upbeat and merry experience, offline.

    Speaking on the recent collaboration, Oxigen Wallet director & chief mentor Ankur Saxena, said, “The present day fast-evolving time calls for an enhanced user experience. Associating with nexGTv and Saavn is a step ahead for us to extend the entertainment option we offer to our users. In succession to this association, we are affirmative our new and existing users will avail the offer, making their travel fun and entertaining hence forth.”

    Further echoing the same thought, nexGTV head growth Dushyant Kohli said, “We are committed to provide digital entertainment in a seamless and smooth manner to Indian viewers. Our partnership with Oxigen Wallet underlines this commitment. The association will allow us to delight travellers by making their travel leisurely and enjoyable through instant access to our highly curated and relevant entertainment content videos. Our wide array of entertainment offerings will ensure that bus travel will never be the same for Oxigen Wallet Users who use nexGTv.”

    Sharing his thoughts on the association, Saavn VP- strategic partnerships Chetan Kumar says, “The partnership between Oxigen Wallet and Saavn represents a unique synergy for mobile transacting users; it enhances the travel experience by offering uninterrupted music on Saavn Pro for Oxigen Wallet users who commute via bus, by giving them access to our high-quality, ad-free, offline music experience.”

  • Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    MUMBAI: Oxigen Wallet is set to add entertainment to bus travel journey segment. Continuing the expansion spree to attract new users on its platform and adding value in its offering for the existing users, Oxigen Wallet has partnered with subscription-driven video entertainment app and music streaming service provider, nexGTv and Saavn. The partnership is set to make the bus travel fun, which otherwise tends to be long and boring with limited entertainment options.

    Following the association, new and existing users of Oxigen Wallet booking their bus tickets via its mobile app, will receive special coupons from nexGTv and Saavn. The same coupons can then be utilized to activate travel entertainment packs on its web- and mobile-based platforms. Furthermore, Saavn will make available the choicest of music for the travellers, providing an ad-free, upbeat and merry experience, offline.

    Speaking on the recent collaboration, Oxigen Wallet director & chief mentor Ankur Saxena, said, “The present day fast-evolving time calls for an enhanced user experience. Associating with nexGTv and Saavn is a step ahead for us to extend the entertainment option we offer to our users. In succession to this association, we are affirmative our new and existing users will avail the offer, making their travel fun and entertaining hence forth.”

    Further echoing the same thought, nexGTV head growth Dushyant Kohli said, “We are committed to provide digital entertainment in a seamless and smooth manner to Indian viewers. Our partnership with Oxigen Wallet underlines this commitment. The association will allow us to delight travellers by making their travel leisurely and enjoyable through instant access to our highly curated and relevant entertainment content videos. Our wide array of entertainment offerings will ensure that bus travel will never be the same for Oxigen Wallet Users who use nexGTv.”

    Sharing his thoughts on the association, Saavn VP- strategic partnerships Chetan Kumar says, “The partnership between Oxigen Wallet and Saavn represents a unique synergy for mobile transacting users; it enhances the travel experience by offering uninterrupted music on Saavn Pro for Oxigen Wallet users who commute via bus, by giving them access to our high-quality, ad-free, offline music experience.”