Category: iWorld

TVF goes “Tripling” with Tata Tiago

MUMBAI: Road tripping with your favourite people is bliss. We have all been there. Famous for its brainchild Pitchers and Permanent Roommates, YouTube’s series heavyweights The Viral Fever (TVF) has added a new feather to its hat.

For those who have done it in the past, TVF’s new web-series Tripling will give them a flashback and those who haven’t will immediately start planning.

Written by Akarsh Khurana and Sumeet Vyas, the five episodic show spanning over 20-25 minutes revolves around three distant siblings who come closer on a road trip trying to deal with their individual crisis.

Chandan (Sumeet Vyas), a homeless and jobless man whose marriage seems to be falling apart with Chanchal (Maanvi Gagroo) married into royalty regretting the isolation and responsibility that comes with the title and Chitvan (Amol Parashar) a laid back DJ decide to hit the roads. The show is slated to launch on 28 August. It also stars Kunal Roy Kapoor, Kumud Mishra and Shernaz Patel.

“I started working on the concept six months back and after three or four drafts we finalised the script. I was very keen on writing a road-trip story and wanted it to be different,” says Vyas.

Targeted at the 14-45 age group who can relate to the content, TVF is making this web series in association with Tiago from Tata Motors. Directed by Rajesh Krishnan, the entire show has been shot by G Srinivas Reddy on a Cannon C300 using a two camera set-up.

The series was shot at a stretch with a crew of 30-40 in various places- Mumbai, Rajasthan, Jodhpur, Manali, etc. The catchy music has been composed by Amar Mangrulkar.

According to sources close to the development, Tata Motors has shelled out an eye-popping amount of Rs 2.5-3 crore for backing the production.

“Just like our past shows, TVF will not push this series exceedingly. We will target audiences from the tier 2 and tier 3 cities,” adds producer of the show Sameer Saxena. He is also working on the second season of Pitchers that will be launched early in 2017.

Except teasers and a few hoardings in the top five metro cities, the trailer of the show has been successfully launched with 3,000 likes on the channel within 24 hours. Going by one of the dialogues from the show, Crisis ke time pe family hi kaam aati hai, TVF definitely has one more winner on its hands.

August 22, 2016
TVF goes “Tripling” with Tata Tiago

MUMBAI: Road tripping with your favourite people is bliss. We have all been there. Famous for its brainchild Pitchers and Permanent Roommates, YouTube’s series heavyweights The Viral Fever (TVF) has added a new feather to its hat.

For those who have done it in the past, TVF’s new web-series Tripling will give them a flashback and those who haven’t will immediately start planning.

Written by Akarsh Khurana and Sumeet Vyas, the five episodic show spanning over 20-25 minutes revolves around three distant siblings who come closer on a road trip trying to deal with their individual crisis.

Chandan (Sumeet Vyas), a homeless and jobless man whose marriage seems to be falling apart with Chanchal (Maanvi Gagroo) married into royalty regretting the isolation and responsibility that comes with the title and Chitvan (Amol Parashar) a laid back DJ decide to hit the roads. The show is slated to launch on 28 August. It also stars Kunal Roy Kapoor, Kumud Mishra and Shernaz Patel.

“I started working on the concept six months back and after three or four drafts we finalised the script. I was very keen on writing a road-trip story and wanted it to be different,” says Vyas.

Targeted at the 14-45 age group who can relate to the content, TVF is making this web series in association with Tiago from Tata Motors. Directed by Rajesh Krishnan, the entire show has been shot by G Srinivas Reddy on a Cannon C300 using a two camera set-up.

The series was shot at a stretch with a crew of 30-40 in various places- Mumbai, Rajasthan, Jodhpur, Manali, etc. The catchy music has been composed by Amar Mangrulkar.

According to sources close to the development, Tata Motors has shelled out an eye-popping amount of Rs 2.5-3 crore for backing the production.

“Just like our past shows, TVF will not push this series exceedingly. We will target audiences from the tier 2 and tier 3 cities,” adds producer of the show Sameer Saxena. He is also working on the second season of Pitchers that will be launched early in 2017.

Except teasers and a few hoardings in the top five metro cities, the trailer of the show has been successfully launched with 3,000 likes on the channel within 24 hours. Going by one of the dialogues from the show, Crisis ke time pe family hi kaam aati hai, TVF definitely has one more winner on its hands.

August 22, 2016
Digital Media awards, best practice case studies at WAN-IFRA India

NEW DELHI: Over 35 distinguished speakers from prime news media companies from around the globe will converge and share ideas on the future of news business at the upcoming WAN-IFRA India 2016 next month.

This is the 24th Annual Conference organized by World Association of Newspapers and News publishers (WAN-IFRA) and will be held at Swissotel, Kolkata, on 21 and 22 September 2016.

The South Asian Digital Media Awards, jointly presented by WAN-IFRA and Google, to recognize best practices in digital media business in South Asia will culminate on 21 September with the ceremony to present the winners of the competition. Some of the winners will make a special presentation on their journey to the success.

WAN-IFRA India 2016 is the annual meeting point of news publishers in South Asia and includes three parallel conference tracks for editors, newspaper production managers, advertising and digital media managers.The event also comprises of learning workshops, the first South Asian Digital Media Awards, Best in Print 2016 Awards and supplier info-booths.

The conference on the theme ‘Driving the next wave of business’ will constitute presentations from leading editors and media executives on topics such as top newsroom priorities, virtual reality in story telling, successful social media strategies, advertising strategies and innovations, energy efficiency in newspaper printing plants, pro-active maintenance and optimized paper handling.

The list of speakers include:

> Ambi MG Parameshwaran, Founder, Brand-Building.com, India
> David Lü Shunjing, Executive Director, Division of International Relations, Guangzhou Daily Press Group, China
> Frederique Lancien, Consultant, Digital Transformation & New Business Strategies, France
> Jay Lauf, Publisher and President, Quartz, USA
> Josef Schießl, Technical Director, Süddeutscher Verlag Zeitungsdruck , Germany
> Justin Myers, News Automation Editor, The Associated Press, USA
> Kaustuv Chatterjee, Senior Vice President Brand – Languages & Mirror, Bennett, Coleman & Co. Ltd., India
> Rajiv C. Lochan, MD & CEO, Kasturi & Sons Ltd., India
> Supriyo Sinha, Vice President, Anandabazar Patrika and Ebela, ABP Pvt. Ltd., India
> Vinay Maheshwari, Senior Vice President – Sales & Market Development and Brand Marketing, DB Corp Ltd., India
> Vincent Peyrègne, CEO, WAN-IFRA, France

Registration to the conference is now open with an early bird offer, valid until 20-August. To block your seat at the early bird rate, register at www.wan-ifra.org/india2016 or call +91.44.4211 2893 or email infoindia@wan-ifra.org

August 19, 2016
Digital Media awards, best practice case studies at WAN-IFRA India

NEW DELHI: Over 35 distinguished speakers from prime news media companies from around the globe will converge and share ideas on the future of news business at the upcoming WAN-IFRA India 2016 next month.

This is the 24th Annual Conference organized by World Association of Newspapers and News publishers (WAN-IFRA) and will be held at Swissotel, Kolkata, on 21 and 22 September 2016.

The South Asian Digital Media Awards, jointly presented by WAN-IFRA and Google, to recognize best practices in digital media business in South Asia will culminate on 21 September with the ceremony to present the winners of the competition. Some of the winners will make a special presentation on their journey to the success.

WAN-IFRA India 2016 is the annual meeting point of news publishers in South Asia and includes three parallel conference tracks for editors, newspaper production managers, advertising and digital media managers.The event also comprises of learning workshops, the first South Asian Digital Media Awards, Best in Print 2016 Awards and supplier info-booths.

The conference on the theme ‘Driving the next wave of business’ will constitute presentations from leading editors and media executives on topics such as top newsroom priorities, virtual reality in story telling, successful social media strategies, advertising strategies and innovations, energy efficiency in newspaper printing plants, pro-active maintenance and optimized paper handling.

The list of speakers include:

> Ambi MG Parameshwaran, Founder, Brand-Building.com, India
> David Lü Shunjing, Executive Director, Division of International Relations, Guangzhou Daily Press Group, China
> Frederique Lancien, Consultant, Digital Transformation & New Business Strategies, France
> Jay Lauf, Publisher and President, Quartz, USA
> Josef Schießl, Technical Director, Süddeutscher Verlag Zeitungsdruck , Germany
> Justin Myers, News Automation Editor, The Associated Press, USA
> Kaustuv Chatterjee, Senior Vice President Brand – Languages & Mirror, Bennett, Coleman & Co. Ltd., India
> Rajiv C. Lochan, MD & CEO, Kasturi & Sons Ltd., India
> Supriyo Sinha, Vice President, Anandabazar Patrika and Ebela, ABP Pvt. Ltd., India
> Vinay Maheshwari, Senior Vice President – Sales & Market Development and Brand Marketing, DB Corp Ltd., India
> Vincent Peyrègne, CEO, WAN-IFRA, France

Registration to the conference is now open with an early bird offer, valid until 20-August. To block your seat at the early bird rate, register at www.wan-ifra.org/india2016 or call +91.44.4211 2893 or email infoindia@wan-ifra.org

August 19, 2016
Rathore urges govt. officials to aggressively use social media

NEW DELHI: Taking a cue from Prime Minister Modi’s effective use of social media, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore’s message to his officials is use social media aggressively for disseminating information on government.

“We need to open up. Typically, governments have been with iron curtains all around. But today time is changing, so we first need to change our mindset,” A PTI report quoted Rathore as saying today.

The junior MIB minister was inaugurating a workshop for government officials in Press Information Bureau (PIB) on how to use Facebook more effectively for communication.

PIB is the public relations division of the government and its official under a director-general are entrusted with disseminating information on government initiatives.

Addressing PIB officials, the PTI report states, Rathore advised that the process of how information is shared from decision makers to disseminators needs to get faster and social media can play a key role as it not only shapes debates on TV but also public opinion.

According to the minister, “You cannot hide information in today’s world. You have to share that information. The idea is to send the right kind of content that people can engage with.”

Pointing out that often incorrect information regarding ministries and government departments goes on social media, Rathore advised that on such occasions the correct facts should be provided.

“That is the time you could get to the social media and correct that information. People are hungry for information,” Rathore is said to have opined as per the PTI report.

The minister compared old and present times regarding communications. He said had it been older times pigeons would have to used for communicating and the head of PIB would have had maximum number of pigeons, hinting at the amount of communication that a government undertakes as part of its outreach programme.

A lot of people dismiss social media, saying the debate going on there is “junk”, he said but emphasised that this very debate shapes what is reported on television and in the print media.

“It is shaping your mind when you sit on the dining table during dinner time and do your discussions,” he is quoted as having said.

The minister pointed out that 85 per cent of federal ministers were on Facebook and 80 per cent ministries already have verified FB accounts.

Referring to PM Modi’s love for technology and effective use of social media, Rathore says the “coach has shown the way and it is now for the athelets to act.”

Interestingly when Rathore was questioned on Twitter for this government support to a private enterprise (Facebook) as being strange, the minister tweeted back saying: “Yes, but all communication tools, public/ private need to be utilised for empowering & enhancing outreach.”

Facebook executives were present on the occasion.

August 19, 2016
Rathore urges govt. officials to aggressively use social media

NEW DELHI: Taking a cue from Prime Minister Modi’s effective use of social media, Minister of State for Information and Broadcasting (MIB) Rajyavardhan Rathore’s message to his officials is use social media aggressively for disseminating information on government.

“We need to open up. Typically, governments have been with iron curtains all around. But today time is changing, so we first need to change our mindset,” A PTI report quoted Rathore as saying today.

The junior MIB minister was inaugurating a workshop for government officials in Press Information Bureau (PIB) on how to use Facebook more effectively for communication.

PIB is the public relations division of the government and its official under a director-general are entrusted with disseminating information on government initiatives.

Addressing PIB officials, the PTI report states, Rathore advised that the process of how information is shared from decision makers to disseminators needs to get faster and social media can play a key role as it not only shapes debates on TV but also public opinion.

According to the minister, “You cannot hide information in today’s world. You have to share that information. The idea is to send the right kind of content that people can engage with.”

Pointing out that often incorrect information regarding ministries and government departments goes on social media, Rathore advised that on such occasions the correct facts should be provided.

“That is the time you could get to the social media and correct that information. People are hungry for information,” Rathore is said to have opined as per the PTI report.

The minister compared old and present times regarding communications. He said had it been older times pigeons would have to used for communicating and the head of PIB would have had maximum number of pigeons, hinting at the amount of communication that a government undertakes as part of its outreach programme.

A lot of people dismiss social media, saying the debate going on there is “junk”, he said but emphasised that this very debate shapes what is reported on television and in the print media.

“It is shaping your mind when you sit on the dining table during dinner time and do your discussions,” he is quoted as having said.

The minister pointed out that 85 per cent of federal ministers were on Facebook and 80 per cent ministries already have verified FB accounts.

Referring to PM Modi’s love for technology and effective use of social media, Rathore says the “coach has shown the way and it is now for the athelets to act.”

Interestingly when Rathore was questioned on Twitter for this government support to a private enterprise (Facebook) as being strange, the minister tweeted back saying: “Yes, but all communication tools, public/ private need to be utilised for empowering & enhancing outreach.”

Facebook executives were present on the occasion.

August 19, 2016
Youth-targeted Olympic Channel launches 21 August

MUMBAI: A new channel will launch just as dusk settles on the closing ceremony of the Rio Olympic Games on 21 August. Called the Olympic Channel, it will be available for worldwide audiences as an OTT offering via mobile apps for Android and IoS devices and online at olympicchannel.com. And it is being flagged of by the International Olympic Committee to offer fans a-round-the year Olympic experience.

A budget of $450 million to finance it for the first seven years will allow it to roll out a mix of live sports, documentaries, archive footage, news and highlights. It hopes to break even in about 10 years. Its base is Madrid, home to The Olympic Broadcasting Service, the arm of the IOC, which looks after the production of all things related to the premier once-in-four year event. And the channel head, it’s the CEO of the OBS,Yiannis Exarchos.

With the slogan “Where the Games never end,” Exarchos says it will deliver “the power of sport and the Olympic movement” 24 hours a day, seven days a week, 365 days a year. And its ultimate goal is to bring the younger generation closer to sport, closer to an active lifestyle.

It will of course not telecast any of the Olympics live – as the IOC makes a large chunk of its revenues from licensing the live coverage of the Olympics to broadcasters worldwide. NBC has given it a cheque of $7.75 billion for US broadcast rights from 2022 to 2032.

But it will have access to the rich footage of Olympics competition over the decades dating back to almost a century, most of it not seen by the current generation. The OBS has digitized about 42,000 hours of the content which was stored at the Olympic Museum in Lausanne, Switzelrand, which is being repurposed, Exarchos has been telling media, in refreshing ways, “sometimes even in a funny or bonkers way.”

600 pieces of original programming, including 100 hours of high end documentaries, are also going to be on offer, featuring inspirational, dramatic or emotional stories of some of the biggest athletes in the world presented in a manner that can be enjoyed by younger people.

Japanese tyre company Bridgestone – which is a Olympic Top partner – has already come on board the OTT channel as a founding partner for four years. It will be the presenting partner of the eight episode documentary series Against All Odds, that follows eight athletes. Each half-hour episode will focus on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals.

This apart, The Olympic Channel will also be showing about 11 sports events live between September and December including triathlon, canoeing, rowing and an Olympic ice hockey qualifying tournament. Formal agreements have been signed by it with 27 of the 35 summer and winter Olympics sports federations.

It has hired production companies in 17 countries around the world to produce content to allow for local stories to be told too, despite it being a global channel.

Olympic Channel executives are quite clear that the news on the channel will also be a draw as it going to be prepared by totally independent team of journalists who will make their own choices.

“We want to make the Olympic Channel the one place to go for all things Olympic,” Exarchos told media last week.
It’s over to the viewers to take a call on that.

August 19, 2016
Youth-targeted Olympic Channel launches 21 August

MUMBAI: A new channel will launch just as dusk settles on the closing ceremony of the Rio Olympic Games on 21 August. Called the Olympic Channel, it will be available for worldwide audiences as an OTT offering via mobile apps for Android and IoS devices and online at olympicchannel.com. And it is being flagged of by the International Olympic Committee to offer fans a-round-the year Olympic experience.

A budget of $450 million to finance it for the first seven years will allow it to roll out a mix of live sports, documentaries, archive footage, news and highlights. It hopes to break even in about 10 years. Its base is Madrid, home to The Olympic Broadcasting Service, the arm of the IOC, which looks after the production of all things related to the premier once-in-four year event. And the channel head, it’s the CEO of the OBS,Yiannis Exarchos.

With the slogan “Where the Games never end,” Exarchos says it will deliver “the power of sport and the Olympic movement” 24 hours a day, seven days a week, 365 days a year. And its ultimate goal is to bring the younger generation closer to sport, closer to an active lifestyle.

It will of course not telecast any of the Olympics live – as the IOC makes a large chunk of its revenues from licensing the live coverage of the Olympics to broadcasters worldwide. NBC has given it a cheque of $7.75 billion for US broadcast rights from 2022 to 2032.

But it will have access to the rich footage of Olympics competition over the decades dating back to almost a century, most of it not seen by the current generation. The OBS has digitized about 42,000 hours of the content which was stored at the Olympic Museum in Lausanne, Switzelrand, which is being repurposed, Exarchos has been telling media, in refreshing ways, “sometimes even in a funny or bonkers way.”

600 pieces of original programming, including 100 hours of high end documentaries, are also going to be on offer, featuring inspirational, dramatic or emotional stories of some of the biggest athletes in the world presented in a manner that can be enjoyed by younger people.

Japanese tyre company Bridgestone – which is a Olympic Top partner – has already come on board the OTT channel as a founding partner for four years. It will be the presenting partner of the eight episode documentary series Against All Odds, that follows eight athletes. Each half-hour episode will focus on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals.

This apart, The Olympic Channel will also be showing about 11 sports events live between September and December including triathlon, canoeing, rowing and an Olympic ice hockey qualifying tournament. Formal agreements have been signed by it with 27 of the 35 summer and winter Olympics sports federations.

It has hired production companies in 17 countries around the world to produce content to allow for local stories to be told too, despite it being a global channel.

Olympic Channel executives are quite clear that the news on the channel will also be a draw as it going to be prepared by totally independent team of journalists who will make their own choices.

“We want to make the Olympic Channel the one place to go for all things Olympic,” Exarchos told media last week.
It’s over to the viewers to take a call on that.

August 19, 2016
Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

MUMBAI: Carlton has launched ‘LegendSpeak’ a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.

The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs, where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.

Speaking about the new property, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Business and with LegendSpeak our aim is to further strengthen our communication.”

In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2nd season of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House) and will be on till December 2016.

Elaborating about the association with The Venturator, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how Generation Y has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”

Talking about the collaboration, Ms. Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it’s never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”

Elaborating on the series, Abhilasha Dafria, founder of The Venturator, said, “As an entrepreneur myself, I understand the difficulties that one faces. LegendSpeak along with The Velocity Series, is an endeavour to simplify this process. The first season received an overwhelming response from both aspiring and established entrepreneurs, which is why we have come up with the 2nd season, which promises to be bigger and better. I am extremely delighted to see big brands like Carlton and Tata Starbucks support this initiative, which reinforces their support to the startup community.”

The Velocity Series will be a six episode long series which will take place over a period of 6 months and will host some of the most successful entrepreneurs from the country. The inaugural session of The Velocity Series featured Mr. Sachin Bhatia, CEO & Co-founder TrulyMadly and Co-founder MakeMyTrip.com.

In making LegendSpeak an engaging platform, Carlton will initiate a Twitter contest inviting the audience to share questions that they would like to ask the guest due on the next show. One question will be then selected and the question will be incorporated as part of the interview under LegendSpeak. The property will see extensive promotion across all social media platforms of Carlton.

August 18, 2016
Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

MUMBAI: Carlton has launched ‘LegendSpeak’ a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.

The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs, where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.

Speaking about the new property, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Business and with LegendSpeak our aim is to further strengthen our communication.”

In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2nd season of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House) and will be on till December 2016.

Elaborating about the association with The Venturator, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how Generation Y has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”

Talking about the collaboration, Ms. Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it’s never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”

Elaborating on the series, Abhilasha Dafria, founder of The Venturator, said, “As an entrepreneur myself, I understand the difficulties that one faces. LegendSpeak along with The Velocity Series, is an endeavour to simplify this process. The first season received an overwhelming response from both aspiring and established entrepreneurs, which is why we have come up with the 2nd season, which promises to be bigger and better. I am extremely delighted to see big brands like Carlton and Tata Starbucks support this initiative, which reinforces their support to the startup community.”

The Velocity Series will be a six episode long series which will take place over a period of 6 months and will host some of the most successful entrepreneurs from the country. The inaugural session of The Velocity Series featured Mr. Sachin Bhatia, CEO & Co-founder TrulyMadly and Co-founder MakeMyTrip.com.

In making LegendSpeak an engaging platform, Carlton will initiate a Twitter contest inviting the audience to share questions that they would like to ask the guest due on the next show. One question will be then selected and the question will be incorporated as part of the interview under LegendSpeak. The property will see extensive promotion across all social media platforms of Carlton.

August 18, 2016