ITV

Category: iWorld

  • Naidu urges officers to take to modern technology in the age of social media

    Naidu urges officers to take to modern technology in the age of social media

    NEW DELHI: In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the changing communication paradigm.

    In a meeting with senior Indian Information Service officers, he said the communication approach of the Ministry should strive for empowerment of people, by informing them regarding key initiatives of the Government in order to take Prime Minister Narendra Modi’s vision of “Reform, Perform and Transform” forward.

    Technology played a critical part in defining the communication approach especially with the enhanced role of different media platforms.Secretary Ajay Mittal was also present on the occasion.

    The Minister said there is an urban-rural divide in the country and the communication managers should design appropriate strategies to address the vast cross section living in rural areas, marginalized communities and focus on the empowerment of the women.

    Naidu said it is important to engage with the people through innovative products, creative messages and a language which is easily comprehendible. The Minister cited the example of Prime Minister’s Mann ki Baat broadcasts on All India Radio as an innovative approach to reach out to the people. It is also a challenge for Government communication managers to re-examine their approach towards critical issues and schemes such as Goods and Services Tax, Jan Dhan Yojana, Neem coated urea etc.

    The Minister stressed on the need for IIS officers to learn and adapt to the new technologies, tools, techniques to enhance reach of the government especially in the age of social media. The social media perspective had changed the way communication and governance was conducted in the present day. This provided challenges and opportunities for the officers. In his interaction, the Minister emphasized on the need to be progressive in thought and take pride in the role and responsibility assigned to each officer. He specifically mentioned the initiative taken by the Ministry to institutionalize capacity building through appropriate training programs at different career levels.

  • Naidu urges officers to take to modern technology in the age of social media

    Naidu urges officers to take to modern technology in the age of social media

    NEW DELHI: In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the changing communication paradigm.

    In a meeting with senior Indian Information Service officers, he said the communication approach of the Ministry should strive for empowerment of people, by informing them regarding key initiatives of the Government in order to take Prime Minister Narendra Modi’s vision of “Reform, Perform and Transform” forward.

    Technology played a critical part in defining the communication approach especially with the enhanced role of different media platforms.Secretary Ajay Mittal was also present on the occasion.

    The Minister said there is an urban-rural divide in the country and the communication managers should design appropriate strategies to address the vast cross section living in rural areas, marginalized communities and focus on the empowerment of the women.

    Naidu said it is important to engage with the people through innovative products, creative messages and a language which is easily comprehendible. The Minister cited the example of Prime Minister’s Mann ki Baat broadcasts on All India Radio as an innovative approach to reach out to the people. It is also a challenge for Government communication managers to re-examine their approach towards critical issues and schemes such as Goods and Services Tax, Jan Dhan Yojana, Neem coated urea etc.

    The Minister stressed on the need for IIS officers to learn and adapt to the new technologies, tools, techniques to enhance reach of the government especially in the age of social media. The social media perspective had changed the way communication and governance was conducted in the present day. This provided challenges and opportunities for the officers. In his interaction, the Minister emphasized on the need to be progressive in thought and take pride in the role and responsibility assigned to each officer. He specifically mentioned the initiative taken by the Ministry to institutionalize capacity building through appropriate training programs at different career levels.

  • “We expect to grow with the OTT ecosystem in India” – Verizon Digital’s Kyle Okamoto

    “We expect to grow with the OTT ecosystem in India” – Verizon Digital’s Kyle Okamoto

    The $132.1 billion US telecom giant Verizon Communications provides communications and entertainment services over mobile broadband and the US’ premiere all-fiber network, and delivers integrated business solutions to customers worldwide. More than that that it operates America’s most reliable wireless network, with 113.2 million retail connections nationwide.

    In his letter to shareholders in the latest annual report Verizon chairman & CEO Lowell McAdam wrote: “Our strategy for continued growth  and profitability is straightforward:  deliver great wireless and wireline  services over our superior networks, develop new business models in platforms such as video and the Internet of Things, and create incremental revenue opportunities in applications and  content.”

    And that’s exactly what its offshoot Verizon Digital Media Services, the next-generation digital media platform,  sought to do when it announced a partnership with Bharti Airtel Limited India’s largest telecommunications services provider. The partnership saw it launch points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi, marking Verizon’s significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India.

    Indiantelevision.com had a conversation with Verizon Digital Media Services VP of Technology, Kyle Okamoto, on what this partnership means, what it entails, and how Verizon will foray further into India.

    Excerpts:

    Why did you have to set up the four POPs in India? Why not three or two? And what is exciting you about the country? And what did you have to innovate on while setting up the POPs in India?

    We care about quality and performance. Given the infrastructure and network topology of India, only one or two or three POPs would not achieve the levels of performance that we want to provide to our customers.  The country is important to our customers and growing quickly. Innovation was mainly around performance optimizations regarding network routing utilizing Any case, in addition to the specific SSDs we used to maximize our cache efficiency for better quality.

    We want to be among the top three CDNs in India and for that we needed to invest. Which we have done.

    How much of an investment has gone in – into hardware and software?

    Millions. There was investment from a capital perspective, operational perspective, the data centre and in hardware  and software.  We had to do everything navigating keeping India’s infrastructure in mind.

    Over what period of time were the POPs set up? And who did the design, engineering and setting up? Who’s maintaining the POP now?

    Months of time was spent working out the arrangement with Airtel, while the physical provisioning of the POPs only took a couple of weeks. We did the design and engineering and worked with Airtel on the installation, configuration , testing and optimization.  Our engineers made multiple trips. And on the initial deployment which included the unboxing of the hardware and cabling.  Verizon Digital Media Serivces and Airtel work together on the maintenance and monitoring in terms of data center and network. Ours is a collaborative partnership.

    What does your partnership with Airtel entail from both sides? And what does it allow each of you to do? Airtel can sell your services to other content companies? Your other solutions?

    Verizon Digital Media Serivces and Airtel work together on the maintenance and monitoring in terms of data center and network. The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India. This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.

    The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality. This also allows us to offer amazing quality to our customers and to the consumers in India.  Airtel enjoys network efficiencies, improved quality, lowered costs and the ability to monetize content traffic.

    And yes, we can have conversations with each other on sales too. If a customer comes to us to work in India, we can forward them to Airtel and likewise.

    What kind of capacity have you built up through your POPs? How much of it is being utilised?

    We have built a significant amount of capacity to serve our customers and have prepared for a significant amount of growth. Additionally, we have built our POPs to handle very large customer spikes without affecting any other customers, i.e. gaming or live events or sports or software downloads. We have overbuilt significantly as India is a fast growing market and we wanted to prepare for the future. We are currently using only 2-5 per cent of the capacity we have built so far.

    What benefits have the Verizon-AOL/Yahoo acquisitions brought to the company and how will Yahoo’s presence in India benefit you?

    As Verizon chairman &  CEO Lowell McAdam had previously mentioned, the AOL acquisition enhances Verizon’s strategy of providing a cross-screen connection for consumers, creators and advertisers. The Yahoo acquisition will put Verizon in a highly competitive position as a top global mobile media company, while also helping to accelerate a revenue stream in digital advertising.  It also enables a wider stack and set of services to our digital media customers enabling creative monetization opportunities.

    How do you see your presence in India evolving?

    We expect to grow with our customers as they continue to offer amazing OTT experiences to their consumers.

    Will we see you offering your OTT end to end solutions in India? Do you see opportunity in this space in India?

    We already offer our customers a wide array of digital media solutions including our end-to-end Video Lifecycle Solution that covers the entire supply chain from content to consumer monetization. We do see India as a source of growth moving forward as more and more companies move to OTT and as infrastructure continues to improve. We also have a solution which allows us to build an OTT app in three days for our clients; and we have always met that challenge.

     

  • “We expect to grow with the OTT ecosystem in India” – Verizon Digital’s Kyle Okamoto

    “We expect to grow with the OTT ecosystem in India” – Verizon Digital’s Kyle Okamoto

    The $132.1 billion US telecom giant Verizon Communications provides communications and entertainment services over mobile broadband and the US’ premiere all-fiber network, and delivers integrated business solutions to customers worldwide. More than that that it operates America’s most reliable wireless network, with 113.2 million retail connections nationwide.

    In his letter to shareholders in the latest annual report Verizon chairman & CEO Lowell McAdam wrote: “Our strategy for continued growth  and profitability is straightforward:  deliver great wireless and wireline  services over our superior networks, develop new business models in platforms such as video and the Internet of Things, and create incremental revenue opportunities in applications and  content.”

    And that’s exactly what its offshoot Verizon Digital Media Services, the next-generation digital media platform,  sought to do when it announced a partnership with Bharti Airtel Limited India’s largest telecommunications services provider. The partnership saw it launch points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi, marking Verizon’s significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India.

    Indiantelevision.com had a conversation with Verizon Digital Media Services VP of Technology, Kyle Okamoto, on what this partnership means, what it entails, and how Verizon will foray further into India.

    Excerpts:

    Why did you have to set up the four POPs in India? Why not three or two? And what is exciting you about the country? And what did you have to innovate on while setting up the POPs in India?

    We care about quality and performance. Given the infrastructure and network topology of India, only one or two or three POPs would not achieve the levels of performance that we want to provide to our customers.  The country is important to our customers and growing quickly. Innovation was mainly around performance optimizations regarding network routing utilizing Any case, in addition to the specific SSDs we used to maximize our cache efficiency for better quality.

    We want to be among the top three CDNs in India and for that we needed to invest. Which we have done.

    How much of an investment has gone in – into hardware and software?

    Millions. There was investment from a capital perspective, operational perspective, the data centre and in hardware  and software.  We had to do everything navigating keeping India’s infrastructure in mind.

    Over what period of time were the POPs set up? And who did the design, engineering and setting up? Who’s maintaining the POP now?

    Months of time was spent working out the arrangement with Airtel, while the physical provisioning of the POPs only took a couple of weeks. We did the design and engineering and worked with Airtel on the installation, configuration , testing and optimization.  Our engineers made multiple trips. And on the initial deployment which included the unboxing of the hardware and cabling.  Verizon Digital Media Serivces and Airtel work together on the maintenance and monitoring in terms of data center and network. Ours is a collaborative partnership.

    What does your partnership with Airtel entail from both sides? And what does it allow each of you to do? Airtel can sell your services to other content companies? Your other solutions?

    Verizon Digital Media Serivces and Airtel work together on the maintenance and monitoring in terms of data center and network. The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India. This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.

    The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality. This also allows us to offer amazing quality to our customers and to the consumers in India.  Airtel enjoys network efficiencies, improved quality, lowered costs and the ability to monetize content traffic.

    And yes, we can have conversations with each other on sales too. If a customer comes to us to work in India, we can forward them to Airtel and likewise.

    What kind of capacity have you built up through your POPs? How much of it is being utilised?

    We have built a significant amount of capacity to serve our customers and have prepared for a significant amount of growth. Additionally, we have built our POPs to handle very large customer spikes without affecting any other customers, i.e. gaming or live events or sports or software downloads. We have overbuilt significantly as India is a fast growing market and we wanted to prepare for the future. We are currently using only 2-5 per cent of the capacity we have built so far.

    What benefits have the Verizon-AOL/Yahoo acquisitions brought to the company and how will Yahoo’s presence in India benefit you?

    As Verizon chairman &  CEO Lowell McAdam had previously mentioned, the AOL acquisition enhances Verizon’s strategy of providing a cross-screen connection for consumers, creators and advertisers. The Yahoo acquisition will put Verizon in a highly competitive position as a top global mobile media company, while also helping to accelerate a revenue stream in digital advertising.  It also enables a wider stack and set of services to our digital media customers enabling creative monetization opportunities.

    How do you see your presence in India evolving?

    We expect to grow with our customers as they continue to offer amazing OTT experiences to their consumers.

    Will we see you offering your OTT end to end solutions in India? Do you see opportunity in this space in India?

    We already offer our customers a wide array of digital media solutions including our end-to-end Video Lifecycle Solution that covers the entire supply chain from content to consumer monetization. We do see India as a source of growth moving forward as more and more companies move to OTT and as infrastructure continues to improve. We also have a solution which allows us to build an OTT app in three days for our clients; and we have always met that challenge.

     

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.