Category: iWorld

Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

Following were the Winners in various categories in the glittering DOD awards ceremony:

Special Awards
Best Digital Enterprise Tech Mahindra
Digital Entrepreneur of the Year Vineet Bajpai
Digital Person of the Year Uday Sodhi
Digital Startup of the Year Indus OS
Digital Agency of the Year WATConsult
Digital Marketing Awards
Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
Best Digital Marketing Analytics HCL Technologies
Best Display Campaign CarTrade Campaign by Sociomantic
Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
Best Search Marketing Campaign Royal Sundaram SEO by iProspect
Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
Website Awards
Best Website – Coupons/Deals/Cashbacks GoPaisa.com
Best eCommerce website by a Retail Brand Titan eStore by Titan Company
Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
Best Website – Educational Da Vinci Learning by ADG Online
Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
Best Website – Financial Services/Banking YES Bank
Best Website – Local language Aaj Tak by India Today Group
Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
Best Online Classified Website IndiaMART by IndiaMART InterMESH
Best Website – Travel AWATAR by KSRTC
Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
Mobile Awards
Best Mobile App – Entertainment SonyLIV App by Prodigitz
Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
Innovative Mobile App Karnataka Mobile One by IMI Mobile
Best Mobile App – Game Asphalt Airborne by Gameloft
Best Mobile App – News The Indian Express by IE Online
Best Online Classified Mobile App Talentrack by Fameposter Career Services
Best Mobile App – Travel IRCTC AIR by IRCTC
Digital Financial Awards
Digital Bank of the Year YES Bank
Best Digital Payment Facilitator NextGen Telesolutions
Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
Best Digital Wallet Pockets by ICICI Bank

The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

About Inkspell Solutions:
Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

October 14, 2016
Inkspell acknowledges frontrunners in India through Drivers of Digital Awards

Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.

Following were the Winners in various categories in the glittering DOD awards ceremony:

Special Awards
Best Digital Enterprise Tech Mahindra
Digital Entrepreneur of the Year Vineet Bajpai
Digital Person of the Year Uday Sodhi
Digital Startup of the Year Indus OS
Digital Agency of the Year WATConsult
Digital Marketing Awards
Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
Best Digital Marketing Analytics HCL Technologies
Best Display Campaign CarTrade Campaign by Sociomantic
Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
Best Search Marketing Campaign Royal Sundaram SEO by iProspect
Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
Website Awards
Best Website – Coupons/Deals/Cashbacks GoPaisa.com
Best eCommerce website by a Retail Brand Titan eStore by Titan Company
Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
Best Website – Educational Da Vinci Learning by ADG Online
Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
Best Website – Financial Services/Banking YES Bank
Best Website – Local language Aaj Tak by India Today Group
Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
Best Online Classified Website IndiaMART by IndiaMART InterMESH
Best Website – Travel AWATAR by KSRTC
Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
Mobile Awards
Best Mobile App – Entertainment SonyLIV App by Prodigitz
Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
Innovative Mobile App Karnataka Mobile One by IMI Mobile
Best Mobile App – Game Asphalt Airborne by Gameloft
Best Mobile App – News The Indian Express by IE Online
Best Online Classified Mobile App Talentrack by Fameposter Career Services
Best Mobile App – Travel IRCTC AIR by IRCTC
Digital Financial Awards
Digital Bank of the Year YES Bank
Best Digital Payment Facilitator NextGen Telesolutions
Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
Best Digital Wallet Pockets by ICICI Bank

The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

About Inkspell Solutions:
Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.

It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.

Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in

October 14, 2016
Facebook-Google building 120-Tbps submarine cable to Asia by mid ’18

MUMBAI: Two internet majors Facebook and Google have come together with Pacific Light Data Communications to build the first direct submarine cable system between Los Angeles (U.S.) and Hong Kong in efforts to speed up connections in Asia’s most happening business centre.

The Pacific Light Cable Network (PLCN) will have 12,800km of fibre and an estimated cable capacity of 120 Tbps, making it the highest-capacity trans-Pacific route, a record held at present by Faster. another Google-backed cable system. PLCN will then provide enough capacity for Hong Kong to have 80 million concurrent HD video conference calls with Los Angeles.

Google Networking Infrastructure director, Brian Quigley said Google’s mission was to connect people to the information by providing fast and reliable infrastructure, India TV reported. From data centres to cables under the sea, Google was dedicated to building infrastructure that reaches more people than ever before.

Scheduled for commercial launch in summer of 2018, PLCN will include TE SubCom’s C+L technology, a major step forward in available cable transmission capacity that effectively doubles the available bandwidth and capacity per fiber pair over a traditional C-band-only designed system. Once completed, PLCN will be the highest-capacity transpacific route.

“PLCN will be among the lowest-latency fiber optic routes between Hong Kong and the U.S. and the first to connect directly using ultra-high-capacity transmission,” said PLDC. chairman Wei Junkang.

“It is certainly gratifying that global technology companies like Google and Facebook have become co-investors in PLCN. It is a strong signal that PLCN will be trusted to address the capacity needs for internet and international communications services throughout the Pacific Rim. We envision this deployment as the initial step in PLDC’s construction of a global network.”

“PLCN will showcase the ultra-high-capacity designs and industry-leading wet plant technologies that have enabled TE SubCom to become the manufacturing partner of choice for the world’s most advanced undersea networks,” said Aaron Stucki, president of TE SubCom.

Pacific Light Data Communication is set to become a leading regional broadband communications service provider that will build and operate the first subsea cable directly connecting Hong Kong and the US.

TE SubCom, as a vertically integrated supplier, SubCom designs, manufactures, deploys, and maintains the industry’s most reliable fiber optic cable systems. Its solutions include long-haul and regional systems, repeaterless networks, capacity upgrades, offshore oil and gas, and scientific research applications. TE Connectivity is a $12 billion global technology leader whose connectivity and sensor solutions are essential in today’s increasingly connected world.

October 14, 2016
Facebook-Google building 120-Tbps submarine cable to Asia by mid ’18

MUMBAI: Two internet majors Facebook and Google have come together with Pacific Light Data Communications to build the first direct submarine cable system between Los Angeles (U.S.) and Hong Kong in efforts to speed up connections in Asia’s most happening business centre.

The Pacific Light Cable Network (PLCN) will have 12,800km of fibre and an estimated cable capacity of 120 Tbps, making it the highest-capacity trans-Pacific route, a record held at present by Faster. another Google-backed cable system. PLCN will then provide enough capacity for Hong Kong to have 80 million concurrent HD video conference calls with Los Angeles.

Google Networking Infrastructure director, Brian Quigley said Google’s mission was to connect people to the information by providing fast and reliable infrastructure, India TV reported. From data centres to cables under the sea, Google was dedicated to building infrastructure that reaches more people than ever before.

Scheduled for commercial launch in summer of 2018, PLCN will include TE SubCom’s C+L technology, a major step forward in available cable transmission capacity that effectively doubles the available bandwidth and capacity per fiber pair over a traditional C-band-only designed system. Once completed, PLCN will be the highest-capacity transpacific route.

“PLCN will be among the lowest-latency fiber optic routes between Hong Kong and the U.S. and the first to connect directly using ultra-high-capacity transmission,” said PLDC. chairman Wei Junkang.

“It is certainly gratifying that global technology companies like Google and Facebook have become co-investors in PLCN. It is a strong signal that PLCN will be trusted to address the capacity needs for internet and international communications services throughout the Pacific Rim. We envision this deployment as the initial step in PLDC’s construction of a global network.”

“PLCN will showcase the ultra-high-capacity designs and industry-leading wet plant technologies that have enabled TE SubCom to become the manufacturing partner of choice for the world’s most advanced undersea networks,” said Aaron Stucki, president of TE SubCom.

Pacific Light Data Communication is set to become a leading regional broadband communications service provider that will build and operate the first subsea cable directly connecting Hong Kong and the US.

TE SubCom, as a vertically integrated supplier, SubCom designs, manufactures, deploys, and maintains the industry’s most reliable fiber optic cable systems. Its solutions include long-haul and regional systems, repeaterless networks, capacity upgrades, offshore oil and gas, and scientific research applications. TE Connectivity is a $12 billion global technology leader whose connectivity and sensor solutions are essential in today’s increasingly connected world.

October 14, 2016
Google’s new acquisition of branded content platform will bring marketers to YouTube

MUMBAI: Google, which has been concerned about the monetization for YouTube for a while, released a statement recently about the acquisition of FameBit. Terms of the deal weren’t disclosed.

The deal will enable YouTube to increase the number of branded content opportunities available. This will bring in more revenue into the online video community. Google’s vice president of product management Ariel Bardin, said the primary goal was to mainstream YouTube marketing. This would enable to make it a part of every brand’s monthly social media advertising strategy, he added.

FameBit is a tech startup which helps marketers to connect with digital influencers through a video platform. It presents a marketplace for the video creators to contact marketers that would be keen to sponsor their visual content. This deal will prove to be profitable for Google to help the creators on YouTube connect better with brands. It would also enable advancement of their technology for the same.

While Google helps big TV brands connect with its top channels and talent through its three-year-old Google Preferred program, the social media influencer ecosystem is vast, and not limited to YouTube. FameBit can connect brands to talent on Instagram, Vine and other platforms.

This deal is an important step to bring in sponsors not just for YouTube as a whole, but also for its individual creators. YouTube had been working to bring in financial support through its partner program. This succeeded in causing the growth of various multi-channel networks that creators had joined for business resources and ad sales.

FameBit aims to bring more automation and data science in the process of connecting brands with digital talent. This platform has been used to brand 25,000 videos. Digital innovators can use the software of FameBit to set up profiles. After doing so, brands can search for potential matches among thousands of creators which interest them. This is based on various criteria like the innovator’s audience demographics. The marketers can later hire the innovators to mention their brands in the videos or even create videos to advertise their brands.

October 13, 2016
Google’s new acquisition of branded content platform will bring marketers to YouTube

MUMBAI: Google, which has been concerned about the monetization for YouTube for a while, released a statement recently about the acquisition of FameBit. Terms of the deal weren’t disclosed.

The deal will enable YouTube to increase the number of branded content opportunities available. This will bring in more revenue into the online video community. Google’s vice president of product management Ariel Bardin, said the primary goal was to mainstream YouTube marketing. This would enable to make it a part of every brand’s monthly social media advertising strategy, he added.

FameBit is a tech startup which helps marketers to connect with digital influencers through a video platform. It presents a marketplace for the video creators to contact marketers that would be keen to sponsor their visual content. This deal will prove to be profitable for Google to help the creators on YouTube connect better with brands. It would also enable advancement of their technology for the same.

While Google helps big TV brands connect with its top channels and talent through its three-year-old Google Preferred program, the social media influencer ecosystem is vast, and not limited to YouTube. FameBit can connect brands to talent on Instagram, Vine and other platforms.

This deal is an important step to bring in sponsors not just for YouTube as a whole, but also for its individual creators. YouTube had been working to bring in financial support through its partner program. This succeeded in causing the growth of various multi-channel networks that creators had joined for business resources and ad sales.

FameBit aims to bring more automation and data science in the process of connecting brands with digital talent. This platform has been used to brand 25,000 videos. Digital innovators can use the software of FameBit to set up profiles. After doing so, brands can search for potential matches among thousands of creators which interest them. This is based on various criteria like the innovator’s audience demographics. The marketers can later hire the innovators to mention their brands in the videos or even create videos to advertise their brands.

October 13, 2016
Malayala Manorama bags Asian, World Digital Media awards

NEW DELHI: Malayala Manorama has won top awards for best news website both in the south Asian and the World Digital Media awards.

Organised by the World Association of Newspapers (WAN-IFRA) with Google, the South Asian awards were presented in Kolkata recently, and the World Digital Media Awards in Vienna earlier this week.

In the World Digital Media awards, there was only one Indian winner – Malayala Manorama of Kottayam in Kerala http://www.manoramaonline.com/

Malayala Manorama is a large regional media house with operations in print, TV, radio, online, mobile & 50+ publications. The company has a journalism legacy that stretches back more than 125 years.

NDTV Convergence Ltd. won a record 10 awards.

The winners of the inaugural edition of South Asian Digital Media Awards were announced and the winners were presented with trophies at the glittering awards ceremony at the WAN-IFRA in Kolkata. This year, the winners of South Asian Digital Media Awards were chosen from nine categories.

The categories and the winners are:

a) Best News Website
Gold: www.manoramaonline.com
Silver: www.ndtv.com
Bronze: www.onmanorama.com
Bronze: www.indianexpress.com
Bronze: www.amarujala.com

b) Best New Product
Gold: Gadgets 360, from Red Pixles Ventures
Silver: News Beeps, from NDTV Convergence
Bronze: Vixty app, from NDTV Convergence

c) Best New Mobile Service
Gold: News Republic App
Silver: www.indianexpress.com
Bronze: The Quint

d) Best Digital Advertising Campaign
Gold: The Quint – IAmShatterProof for Motorola
Silver: NDTV Convergence – L’Oreal Paris Women of worth 2016

e) Best Use of Online Video
Gold: The Quint – The Wild West of Utter Pradesh
Silver: NDTV Convergence – Shiksha Ki Ore Campaign
Bronze: NDTV Convergence – L’Oreal Paris Women of worth 2016

f) Best Entertainment & Lifestyle Mobile Service
Silver: NDTV Convergence – Nirmal MyFit100Days

g) Best Entertainment & Lifestyle Website Service
Gold: NDTV Convergence – Nirmal MyFit100Days
Silver: Times Internet – Happytrips.com

h) Best Data Visualisation Project
Bronze: NDTV Convergence – Dettol Banega Swachh India

i) Best Reader Engagement
Gold: The Quint
Silver: The Hindu – sportstarlive.com – Ask Ashwin Contest
Bronze: The Hindu.com – Tamil Nadu Election Campaign 2016`

October 13, 2016
Malayala Manorama bags Asian, World Digital Media awards

NEW DELHI: Malayala Manorama has won top awards for best news website both in the south Asian and the World Digital Media awards.

Organised by the World Association of Newspapers (WAN-IFRA) with Google, the South Asian awards were presented in Kolkata recently, and the World Digital Media Awards in Vienna earlier this week.

In the World Digital Media awards, there was only one Indian winner – Malayala Manorama of Kottayam in Kerala http://www.manoramaonline.com/

Malayala Manorama is a large regional media house with operations in print, TV, radio, online, mobile & 50+ publications. The company has a journalism legacy that stretches back more than 125 years.

NDTV Convergence Ltd. won a record 10 awards.

The winners of the inaugural edition of South Asian Digital Media Awards were announced and the winners were presented with trophies at the glittering awards ceremony at the WAN-IFRA in Kolkata. This year, the winners of South Asian Digital Media Awards were chosen from nine categories.

The categories and the winners are:

a) Best News Website
Gold: www.manoramaonline.com
Silver: www.ndtv.com
Bronze: www.onmanorama.com
Bronze: www.indianexpress.com
Bronze: www.amarujala.com

b) Best New Product
Gold: Gadgets 360, from Red Pixles Ventures
Silver: News Beeps, from NDTV Convergence
Bronze: Vixty app, from NDTV Convergence

c) Best New Mobile Service
Gold: News Republic App
Silver: www.indianexpress.com
Bronze: The Quint

d) Best Digital Advertising Campaign
Gold: The Quint – IAmShatterProof for Motorola
Silver: NDTV Convergence – L’Oreal Paris Women of worth 2016

e) Best Use of Online Video
Gold: The Quint – The Wild West of Utter Pradesh
Silver: NDTV Convergence – Shiksha Ki Ore Campaign
Bronze: NDTV Convergence – L’Oreal Paris Women of worth 2016

f) Best Entertainment & Lifestyle Mobile Service
Silver: NDTV Convergence – Nirmal MyFit100Days

g) Best Entertainment & Lifestyle Website Service
Gold: NDTV Convergence – Nirmal MyFit100Days
Silver: Times Internet – Happytrips.com

h) Best Data Visualisation Project
Bronze: NDTV Convergence – Dettol Banega Swachh India

i) Best Reader Engagement
Gold: The Quint
Silver: The Hindu – sportstarlive.com – Ask Ashwin Contest
Bronze: The Hindu.com – Tamil Nadu Election Campaign 2016`

October 13, 2016
Sportz Interactive acquired by FW Sports Investment and ASK Pravi

MUMBAI: After a successful association of nearly a decade with Chicago-based STATS LLC, Sportz Interactive (“SI”), a sports-focused content and technology solutions company based in Mumbai, has now been acquired by FW Sports Investment Fund (“FSIF”) and ASK Pravi Capital Advisors Private Limited (“ASK Pravi”).

Sportz Interactive works with its clients which include sports broadcasters, media conglomerates, sports teams, leagues and associations to revolutionize the sports fan experience across consumption points by creating best-in-class, innovative products. The company’s offerings range from providing data and analytics, creating digital assets and building data visualizations to developing fantasy games, social media innovations and managing digital content.

The acquisition comes on the back of strong performance by Sportz Interactive over the past two years, during which the company tripled in revenue and grew from 100 people to over 270 players on the team. The growth has been driven by the addition of a number of new lines of business including social media innovations, fantasy gaming and data visualizations that have driven fan engagement at scale. During this time, Sportz Interactive has become an official Media Solutions Partner with Facebook and has added a number of new clients to its portfolio.

“We’ve seen stellar growth at Sportz Interactive over the past two years, and we are excited to partner with FSIF and ASK Pravi to help take us to greater heights. The next wave of growth for us is continuing to develop world-class products and taking our offerings to the world to create global scale,” said Sportz Interactive CEO Arvind Iyengar.

“We are excited to partner with Arvind, Naveen, and the whole SI team to unlock the next phase of the company’s growth. As sports investors, we see rapidly expanding opportunities globally for strong data, analytics, and technology-enabled service providers to change the way audiences interact with sports: from consuming to actually experiencing sports content. SI fits this bill precisely and we look forward to helping the company further enhance its position of leadership as well as conquer new markets,” said FSIF, director Amit R. Krishnan

“We are extremely delighted to invest in Sportz Interactive. Led by a dynamic and young leadership team, Sportz Interactive has grown into one of the best technology service providers in the fast growing Sports Services segment. We look forward to working with the team at Sportz Interactive as they embark on their next phase of growth as they leverage their best-in-class sports data management capabilities to become the partner of choice for those seeking high quality engagement in this space,” added ASKPravi MP Jayanta Banerjee

October 13, 2016
Sportz Interactive acquired by FW Sports Investment and ASK Pravi

MUMBAI: After a successful association of nearly a decade with Chicago-based STATS LLC, Sportz Interactive (“SI”), a sports-focused content and technology solutions company based in Mumbai, has now been acquired by FW Sports Investment Fund (“FSIF”) and ASK Pravi Capital Advisors Private Limited (“ASK Pravi”).

Sportz Interactive works with its clients which include sports broadcasters, media conglomerates, sports teams, leagues and associations to revolutionize the sports fan experience across consumption points by creating best-in-class, innovative products. The company’s offerings range from providing data and analytics, creating digital assets and building data visualizations to developing fantasy games, social media innovations and managing digital content.

The acquisition comes on the back of strong performance by Sportz Interactive over the past two years, during which the company tripled in revenue and grew from 100 people to over 270 players on the team. The growth has been driven by the addition of a number of new lines of business including social media innovations, fantasy gaming and data visualizations that have driven fan engagement at scale. During this time, Sportz Interactive has become an official Media Solutions Partner with Facebook and has added a number of new clients to its portfolio.

“We’ve seen stellar growth at Sportz Interactive over the past two years, and we are excited to partner with FSIF and ASK Pravi to help take us to greater heights. The next wave of growth for us is continuing to develop world-class products and taking our offerings to the world to create global scale,” said Sportz Interactive CEO Arvind Iyengar.

“We are excited to partner with Arvind, Naveen, and the whole SI team to unlock the next phase of the company’s growth. As sports investors, we see rapidly expanding opportunities globally for strong data, analytics, and technology-enabled service providers to change the way audiences interact with sports: from consuming to actually experiencing sports content. SI fits this bill precisely and we look forward to helping the company further enhance its position of leadership as well as conquer new markets,” said FSIF, director Amit R. Krishnan

“We are extremely delighted to invest in Sportz Interactive. Led by a dynamic and young leadership team, Sportz Interactive has grown into one of the best technology service providers in the fast growing Sports Services segment. We look forward to working with the team at Sportz Interactive as they embark on their next phase of growth as they leverage their best-in-class sports data management capabilities to become the partner of choice for those seeking high quality engagement in this space,” added ASKPravi MP Jayanta Banerjee

October 13, 2016