ITV

Category: iWorld

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • ’85 per cent Indians consume video content online every week’

    ’85 per cent Indians consume video content online every week’

    MUMBAI: Kantar TNS’ recently-conducted Connected Life study has concluded that 85 per cent of Indian consumers consume video content online every week. The study shows that this consumption is spread across various platforms such as video content that appears in social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

    What differentiates the Indian video consumer from its global counterparts is, while the weekly trend translates strongly into daily online video consumption as well (global average = 65 per cent), in India, only less than half of these weekly users watch online videos daily (39 per cent).

    The barriers that stop online video from becoming a mainstream daily habit are mainly around high data costs and patchy connectivity.

    Kantar TNS India executive director Anusheel Shrivastava said on a positive note, “With Jio’s launch the data rates are already seeing a drop; this along with improved availability of public WiFi will help in lowering the barriers. It may not be long before the online video landscape in India will change”.

    Connected Life data showed that free online video, such as YouTube, is watched by a large proportion of connected consumers daily, with Cambodian internet users watching the most at 94 per cent, followed by Hong Kong (84 per cent) and China (78 per cent); whereas in India it is at 39 per cent. Two thirds (62 per cent) of people online are also watching videos that appear on their social feed, either from brands, news sources or their friends. Connected consumers in mobile-first markets are consuming a lot of video in this way, with 93 per cent of internet consumers in Cambodia watching social video daily, 80 per cent in Malaysia and 69 per cent in Vietnam. Digital channels are allowing one in three (32 per cent) connected consumers to access on-demand channels, allowing them to catch up on broadcast TV content online. Some are also using paid-for subscription services such as Netflix, viewed by 11 per cent daily across the region.

    Kantar TNS digital director APAC Zoë Lawrence said: “There’s been an explosion in the consumption of online ‘on-demand’ viewing across Asia Pacific, creating new media moments that didn’t exist in a traditional marketing world.Online video provides brands with an opportunity to tell their story in a different way; we’re seeing a lot of brands succeed with long-format video and also great creative work that overcomes some of the challenges of video in a social feed. If the content is good enough, people will watch it. Brands now know that simply putting their TVC online will not work; they need to develop content that works well within the context of the online channel they are using.”

  • ’85 per cent Indians consume video content online every week’

    ’85 per cent Indians consume video content online every week’

    MUMBAI: Kantar TNS’ recently-conducted Connected Life study has concluded that 85 per cent of Indian consumers consume video content online every week. The study shows that this consumption is spread across various platforms such as video content that appears in social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

    What differentiates the Indian video consumer from its global counterparts is, while the weekly trend translates strongly into daily online video consumption as well (global average = 65 per cent), in India, only less than half of these weekly users watch online videos daily (39 per cent).

    The barriers that stop online video from becoming a mainstream daily habit are mainly around high data costs and patchy connectivity.

    Kantar TNS India executive director Anusheel Shrivastava said on a positive note, “With Jio’s launch the data rates are already seeing a drop; this along with improved availability of public WiFi will help in lowering the barriers. It may not be long before the online video landscape in India will change”.

    Connected Life data showed that free online video, such as YouTube, is watched by a large proportion of connected consumers daily, with Cambodian internet users watching the most at 94 per cent, followed by Hong Kong (84 per cent) and China (78 per cent); whereas in India it is at 39 per cent. Two thirds (62 per cent) of people online are also watching videos that appear on their social feed, either from brands, news sources or their friends. Connected consumers in mobile-first markets are consuming a lot of video in this way, with 93 per cent of internet consumers in Cambodia watching social video daily, 80 per cent in Malaysia and 69 per cent in Vietnam. Digital channels are allowing one in three (32 per cent) connected consumers to access on-demand channels, allowing them to catch up on broadcast TV content online. Some are also using paid-for subscription services such as Netflix, viewed by 11 per cent daily across the region.

    Kantar TNS digital director APAC Zoë Lawrence said: “There’s been an explosion in the consumption of online ‘on-demand’ viewing across Asia Pacific, creating new media moments that didn’t exist in a traditional marketing world.Online video provides brands with an opportunity to tell their story in a different way; we’re seeing a lot of brands succeed with long-format video and also great creative work that overcomes some of the challenges of video in a social feed. If the content is good enough, people will watch it. Brands now know that simply putting their TVC online will not work; they need to develop content that works well within the context of the online channel they are using.”

  • India suitably poised for data, analytics interplay, says GE chairman

    India suitably poised for data, analytics interplay, says GE chairman

    MUMBAI: ET NOW, a leading business news channel, organised the 3rd India Economic Conclave themed, ‘The Big Leap’ in partnership with Bennett University and Boehringer Ingelheim, in New Delhi on Friday. The event will be made into a series of episodes that will air on ET NOW.

    The eventful evening saw top minds debating and conversing about topics like, ‘The Quick Fix’ – where India’s top bureaucrats deliberated on the top 10 quick fixes for the economy; ‘Putting India First – The 10 Point Agenda’ – a power packed panel comprising of India’s policymakers and corporate India; ‘The Plenary Sesion – The Big Leap’ – A fireside chat between Arun Jaitley, Minister of Finance, Jeff Immelt, Chairman & CEO, GE and Anand Mahindra, Chairman, Mahindra Group.

    Times Network MD and CEO MK Anand said, “The historic changes in the global and national socio-economic environment demanded some really deep discussion and our speakers were probably the best, being key decision makers themselves.”

    Finance minister Arun Jaitley said, “When a currency replacement takes place, inconvenience is bound to happen at the start. And every honest man felt he had no reason to worry because of demonetisation. India is becoming aspirational day by day. For job creation, we will have to create a blend of manufacturing sector with the informal sector. We are making India a global manufacturing hub. Recently we made GST look small and that are the kind of reforms India is going towards.”

    MoS power, coal and renewable energy Piyush Goel said, “We have to create an ecosystem where people are happy to make new investments. Demonetidation is providing equal opportunity to all people.”

    MoS (independent charge), ministry of commerce & industry Nirmala Sitharaman said, “We are talking about creating space in logistics, and government is investing in developing skilled employment.”

    GE chairman and CEO Jeff Immelt said, “From a business point of view, the future lies in the interplay of data and analytics, and India is suitably poised to ride that wave in the next five to 10 years.”

    Other eminent speakers included Mahindra Group chairman Anand Mahindra, Bharti Enterprises chairman Sunil Mittal, Infosys chairman R Seshasayee, Flipkart co-founder Sachin Bansal, power secretary P K Pujari, Coal secretary Anil Swarup, DIPP secretary Ramesh Abhishek, and Department of Economic Affairs secretary Shaktikanta Das.

  • India suitably poised for data, analytics interplay, says GE chairman

    India suitably poised for data, analytics interplay, says GE chairman

    MUMBAI: ET NOW, a leading business news channel, organised the 3rd India Economic Conclave themed, ‘The Big Leap’ in partnership with Bennett University and Boehringer Ingelheim, in New Delhi on Friday. The event will be made into a series of episodes that will air on ET NOW.

    The eventful evening saw top minds debating and conversing about topics like, ‘The Quick Fix’ – where India’s top bureaucrats deliberated on the top 10 quick fixes for the economy; ‘Putting India First – The 10 Point Agenda’ – a power packed panel comprising of India’s policymakers and corporate India; ‘The Plenary Sesion – The Big Leap’ – A fireside chat between Arun Jaitley, Minister of Finance, Jeff Immelt, Chairman & CEO, GE and Anand Mahindra, Chairman, Mahindra Group.

    Times Network MD and CEO MK Anand said, “The historic changes in the global and national socio-economic environment demanded some really deep discussion and our speakers were probably the best, being key decision makers themselves.”

    Finance minister Arun Jaitley said, “When a currency replacement takes place, inconvenience is bound to happen at the start. And every honest man felt he had no reason to worry because of demonetisation. India is becoming aspirational day by day. For job creation, we will have to create a blend of manufacturing sector with the informal sector. We are making India a global manufacturing hub. Recently we made GST look small and that are the kind of reforms India is going towards.”

    MoS power, coal and renewable energy Piyush Goel said, “We have to create an ecosystem where people are happy to make new investments. Demonetidation is providing equal opportunity to all people.”

    MoS (independent charge), ministry of commerce & industry Nirmala Sitharaman said, “We are talking about creating space in logistics, and government is investing in developing skilled employment.”

    GE chairman and CEO Jeff Immelt said, “From a business point of view, the future lies in the interplay of data and analytics, and India is suitably poised to ride that wave in the next five to 10 years.”

    Other eminent speakers included Mahindra Group chairman Anand Mahindra, Bharti Enterprises chairman Sunil Mittal, Infosys chairman R Seshasayee, Flipkart co-founder Sachin Bansal, power secretary P K Pujari, Coal secretary Anil Swarup, DIPP secretary Ramesh Abhishek, and Department of Economic Affairs secretary Shaktikanta Das.

  • Amazon Prime Video announces premiere of ‘The Grand Tour’

    Amazon Prime Video announces premiere of ‘The Grand Tour’

    MUMBAI: Amazon has announced that Jeremy Clarkson, Richard Hammond and James May will reunite to make a new motoring show for the platform. Titled The Grand Tour, the show will be available exclusively to Amazon Prime Video members in the U.K., the U.S., Germany and Japan.

    Produced by the trio’s long time executive producer Andy Wilman, the award-winning team have committed to three seasons as part of this landmark global TV deal.

    The first season comprises of 12 series which will premiere in 2016 every week on Friday and features the trio driving and testing expensive cars in exotic locations.

    The Grand Tour is added in the Amazon Original Series and is going to reach out to more than 200 countries worldwide only on Amazon Prime Video.

    Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience

  • Amazon Prime Video announces premiere of ‘The Grand Tour’

    Amazon Prime Video announces premiere of ‘The Grand Tour’

    MUMBAI: Amazon has announced that Jeremy Clarkson, Richard Hammond and James May will reunite to make a new motoring show for the platform. Titled The Grand Tour, the show will be available exclusively to Amazon Prime Video members in the U.K., the U.S., Germany and Japan.

    Produced by the trio’s long time executive producer Andy Wilman, the award-winning team have committed to three seasons as part of this landmark global TV deal.

    The first season comprises of 12 series which will premiere in 2016 every week on Friday and features the trio driving and testing expensive cars in exotic locations.

    The Grand Tour is added in the Amazon Original Series and is going to reach out to more than 200 countries worldwide only on Amazon Prime Video.

    Amazon Prime already offers unlimited free fast delivery on India’s largest selection of products, early access to top deals and more benefits for an unparalleled shopping experience

  • Hooq expands its kids offering; to add 500 hours of content

    Hooq expands its kids offering; to add 500 hours of content

    MUMBAI: Video on demand streaming service Hooq has announced that it is tripling its content for kids and will add more child-friendly content soon.

    With the demand for kids’ content growing in India, Hooq plans to be a video service that caters to everyone in a family whether they want Hollywood, local or kids content. This also ensures that a family can enjoy their own favourites across multiple devices anytime.

    The VOD service is expanding its library that will constitute over 500 hours of kids’ content in the next few weeks.

    Hooq marketing head Sheila Paul stated that the streaming service has already inked few deals with big names in family entertainment like Nickelodeon, Nick Jr., Kids Like Us, Hasbro, Mattel Turner and MoMedia.

    Kids can soon watch animated series such as SpongeBob SquarePants, Dora the Explorer, Go Diego Go!, PAW Patrol, Littlest Pet Shop, My Little Pony, Mr. Bean, etc on their parents’ mobile devices or tablets. Fans of Hi-5 and iCarly will also be able to revisit their favorite episodes of the series.

    Last Halloween, the streaming service held the third Hooq hangouts dubbed SP-Hooq-tacular event gathering young movie buffs in their spookiest costumes as they watched horror comedy Monster House produced by Steven Spielberg and Robert Zemeckis.

    Hooq’s competitors in this space like YouTube Kids, Voot, and Sony Liv too have quality content for kids and, hence, it remains to be seen how gripping would this streaming service’s kids content be.

  • Hooq expands its kids offering; to add 500 hours of content

    Hooq expands its kids offering; to add 500 hours of content

    MUMBAI: Video on demand streaming service Hooq has announced that it is tripling its content for kids and will add more child-friendly content soon.

    With the demand for kids’ content growing in India, Hooq plans to be a video service that caters to everyone in a family whether they want Hollywood, local or kids content. This also ensures that a family can enjoy their own favourites across multiple devices anytime.

    The VOD service is expanding its library that will constitute over 500 hours of kids’ content in the next few weeks.

    Hooq marketing head Sheila Paul stated that the streaming service has already inked few deals with big names in family entertainment like Nickelodeon, Nick Jr., Kids Like Us, Hasbro, Mattel Turner and MoMedia.

    Kids can soon watch animated series such as SpongeBob SquarePants, Dora the Explorer, Go Diego Go!, PAW Patrol, Littlest Pet Shop, My Little Pony, Mr. Bean, etc on their parents’ mobile devices or tablets. Fans of Hi-5 and iCarly will also be able to revisit their favorite episodes of the series.

    Last Halloween, the streaming service held the third Hooq hangouts dubbed SP-Hooq-tacular event gathering young movie buffs in their spookiest costumes as they watched horror comedy Monster House produced by Steven Spielberg and Robert Zemeckis.

    Hooq’s competitors in this space like YouTube Kids, Voot, and Sony Liv too have quality content for kids and, hence, it remains to be seen how gripping would this streaming service’s kids content be.