iWorld – Page 812

2016’s top hashtag trends

MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

1. #Rio2016

All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

2. #IndvsPak

The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

3. #WT20

The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

4. #IndvsAus

India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

5. #MakeInIndia

The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

6. #IndvsWI

India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

7. #IndvsBan

Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

8. #PVSindhu

India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

9. #surgicalstrike

Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

10. #JNU

Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

December 6, 2016

2016’s top hashtag trends

MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

1. #Rio2016

All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

2. #IndvsPak

The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

3. #WT20

The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

4. #IndvsAus

India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

5. #MakeInIndia

The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

6. #IndvsWI

India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

7. #IndvsBan

Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

8. #PVSindhu

India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

9. #surgicalstrike

Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

10. #JNU

Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

December 6, 2016

E-comm ecosystem to create 1.45 million jobs by ’21: KPMG-Snapdeal

MUMBAI: Ecommerce sector is powering employment generation in India, a report by Snapdeal & KPMG has concluded.

Snapdeal, in partnership with KPMG today released the findings of a study examining the macro-impact of the e-tail industry and the associated ecosystem, on the employment landscape in India. The study titled Impact of Ecommerce on Employment in India focuses on the role of e-tail in socio-economic development, outlining the alignment of measures with key government initiatives like Make in India, Digital India, Start-up India and Skilling India, among others.

Highlights from the Study

o E-tail and allied ecosystem (logistics, warehousing, IT, ITeS) is expected to create direct employment for around 1.45 million workforce by 2021
o Logistics and warehousing sector is expected to be the largest contributor (approximately 55%) to direct employment opportunities in e-tail
o E-tail is expected to add 0.4 million high-skilled jobs by 2021
o E-commerce in improving the socio-economic environment
o Impacted employment generation beyond metros – 70% of the online sellers expected to come from smaller towns by 2018-19
o Driving women empowerment and self-sustainability – 20% of total online sellers today are women
o Government initiatives like Make in India, Digital India, Start-Up India, Skill India will fuel growth and generate further employment for e-commerce

The study further outlines the potential challenges and shares recommendations on the different roles that various participants like the government, industry bodies and e-commerce companies themselves can play in building more employment avenues and up-skilling.

Snapdeal Co-founder and CEO Kunal Bahl said, “The impact of e-commerce industry on the entire employment landscape has been the most exciting part of India’s digital growth story, and yet often the least spoken about. Through this report, we aim to highlight how the industry is generating direct and indirect jobs in core and associated industries, creating entrepreneurship opportunities in the deepest pockets of India and how it is influencing the socio-economic fabric of the country for a more balanced development. At Snapdeal, we are working towards building the most reliable and frictionless digital commerce ecosystem in the country and we recognize the deep-seated role of our talent pool, our sellers and other associated partners in achieving this. We felt the need to conduct a systematic study to identify opportunities and challenges, that will further build models and skill sets to foster a mature, sustainable employment avenue. Our entrepreneurial culture and initiatives play a pivotal role in up-skilling our workforce for addressing the consumption needs of India.”

KPMG India CEO Richard Rekhy said, “The contribution made by the e-commerce industry in employment creation is something that has been recognized for a while now. This report highlights how this impact can be increased multi-fold by facilitating an ecosystem of growth for the industry – developing a skilled workforce, promoting entrepreneurship, improving physical infrastructure, facilitating participation of SMEs and MSMEs, defining clear regulatory frameworks, and providing easier access to funds, etc. to name a few areas which require attention. These measures will ensure that growth in this industry becomes self-sustaining to support the expanding employment opportunities that it can offer. With innovation and mobile e-commerce leading the way, this industry also looks to propel growth and generate abundant demand for IT/ITeS professionals in the years to come.”

This report is part of a series of initiatives that Snapdeal has undertaken to build wider understanding about the evolving e-commerce landscape, and its seen and unseen impact on the country’s economy. This follows a previous study by KPMG, Impact of E-commerce on SMEs in India, which focused on creating an ecosystem for MSMEs and leveraging e-commerce for their growth.

December 6, 2016

E-comm ecosystem to create 1.45 million jobs by ’21: KPMG-Snapdeal

MUMBAI: Ecommerce sector is powering employment generation in India, a report by Snapdeal & KPMG has concluded.

Snapdeal, in partnership with KPMG today released the findings of a study examining the macro-impact of the e-tail industry and the associated ecosystem, on the employment landscape in India. The study titled Impact of Ecommerce on Employment in India focuses on the role of e-tail in socio-economic development, outlining the alignment of measures with key government initiatives like Make in India, Digital India, Start-up India and Skilling India, among others.

Highlights from the Study

o E-tail and allied ecosystem (logistics, warehousing, IT, ITeS) is expected to create direct employment for around 1.45 million workforce by 2021
o Logistics and warehousing sector is expected to be the largest contributor (approximately 55%) to direct employment opportunities in e-tail
o E-tail is expected to add 0.4 million high-skilled jobs by 2021
o E-commerce in improving the socio-economic environment
o Impacted employment generation beyond metros – 70% of the online sellers expected to come from smaller towns by 2018-19
o Driving women empowerment and self-sustainability – 20% of total online sellers today are women
o Government initiatives like Make in India, Digital India, Start-Up India, Skill India will fuel growth and generate further employment for e-commerce

The study further outlines the potential challenges and shares recommendations on the different roles that various participants like the government, industry bodies and e-commerce companies themselves can play in building more employment avenues and up-skilling.

Snapdeal Co-founder and CEO Kunal Bahl said, “The impact of e-commerce industry on the entire employment landscape has been the most exciting part of India’s digital growth story, and yet often the least spoken about. Through this report, we aim to highlight how the industry is generating direct and indirect jobs in core and associated industries, creating entrepreneurship opportunities in the deepest pockets of India and how it is influencing the socio-economic fabric of the country for a more balanced development. At Snapdeal, we are working towards building the most reliable and frictionless digital commerce ecosystem in the country and we recognize the deep-seated role of our talent pool, our sellers and other associated partners in achieving this. We felt the need to conduct a systematic study to identify opportunities and challenges, that will further build models and skill sets to foster a mature, sustainable employment avenue. Our entrepreneurial culture and initiatives play a pivotal role in up-skilling our workforce for addressing the consumption needs of India.”

KPMG India CEO Richard Rekhy said, “The contribution made by the e-commerce industry in employment creation is something that has been recognized for a while now. This report highlights how this impact can be increased multi-fold by facilitating an ecosystem of growth for the industry – developing a skilled workforce, promoting entrepreneurship, improving physical infrastructure, facilitating participation of SMEs and MSMEs, defining clear regulatory frameworks, and providing easier access to funds, etc. to name a few areas which require attention. These measures will ensure that growth in this industry becomes self-sustaining to support the expanding employment opportunities that it can offer. With innovation and mobile e-commerce leading the way, this industry also looks to propel growth and generate abundant demand for IT/ITeS professionals in the years to come.”

This report is part of a series of initiatives that Snapdeal has undertaken to build wider understanding about the evolving e-commerce landscape, and its seen and unseen impact on the country’s economy. This follows a previous study by KPMG, Impact of E-commerce on SMEs in India, which focused on creating an ecosystem for MSMEs and leveraging e-commerce for their growth.

December 6, 2016

Hooq appoints OTT veteran for Singapore business

MUMBAI: Soon after its successful launch in Singapore on 24 November with a catalogue of 20,000 shows and movies, video on demand streaming service Hooq is completely focused on strengthening its footprints. It has appointed a country manager for Singapore, OTT industry veteran Michael D’Oliveiro.

D’Oliveiro will be responsible for managing the market and will focus on expansion through customer acquisition, retention, and key partnerships.

Hooq CEO Peter Bithos is delighted about the new appointment and strongly believes that D’Oliveiro, with over 18 years of diverse experience in the broadcast and telecommunications industry, will uncover new business opportunities in Singapore.

Singapore-born D’Oliveiro developed, launched and managed Telstra’s first business-to-business portfolio of online video products for use outside of Australia. He held global profit-and-loss responsibilities working with customers from the UK to Australia and Singapore.

D’Oliveiro was also a part of the core consumer product management team at Malaysian pay-TV company Astro, where he helped develop and manage its early OTT products.

December 6, 2016

Hooq appoints OTT veteran for Singapore business

MUMBAI: Soon after its successful launch in Singapore on 24 November with a catalogue of 20,000 shows and movies, video on demand streaming service Hooq is completely focused on strengthening its footprints. It has appointed a country manager for Singapore, OTT industry veteran Michael D’Oliveiro.

D’Oliveiro will be responsible for managing the market and will focus on expansion through customer acquisition, retention, and key partnerships.

Hooq CEO Peter Bithos is delighted about the new appointment and strongly believes that D’Oliveiro, with over 18 years of diverse experience in the broadcast and telecommunications industry, will uncover new business opportunities in Singapore.

Singapore-born D’Oliveiro developed, launched and managed Telstra’s first business-to-business portfolio of online video products for use outside of Australia. He held global profit-and-loss responsibilities working with customers from the UK to Australia and Singapore.

D’Oliveiro was also a part of the core consumer product management team at Malaysian pay-TV company Astro, where he helped develop and manage its early OTT products.

December 6, 2016

‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.

December 6, 2016

‘Disruptors’ Bansals named ‘Asian of the Year’ by Straits Times

MUMBAI: Sachin Bansal and Binny Bansal, founders of Flipkart, have been chosen for the prestigious 2016 ‘Asian of the Year’ by Straits Times of Singapore as part of a group called the ‘The Disruptors’. Flipkart claims to be India’s largest e-commerce marketplace with over with over 60% market share of mobile commerce.

The Asian of the Year 2016 awards recognises entrepreneurs “operating at the frontiers of technology’s interface with business” who have launched companies that have disrupted traditional business model for the benefit of end consumers. The other disruptors include the founders of Tencent, Go-Jek, Grab and Razer.

Sachin Bansal and Binny Bansal, in a joint statement, stated: “It validates our commitment to creating a world-class internet company that is transforming the lives of Indians by making a better quality of life both accessible and affordable to them.”

Awarded since 2012, the ‘Asian of the Year’ award recognises “a person or people who have contributed significantly to improving lives at home or in the wider region”. In 2014, the award was given to India’s prime minister Narendra Modi and, in 2015, it was awarded posthumously to Lee Kuan Yew, Singapore’s founding father.

According to the award citation for 2016, The Disruptors have “made the inevitable march of technology easier to understand and accept by millions of people concerned about their old ways of life yielding to an unfamiliar new one.”

2016 has been a year of accolades for Flipkart. Earlier this year, Time Magazine put Sachin Bansal and Binny Bansal on the list of 100 Most Influential People in the world. In September 2016, Flipkart has emerged as the ‘E-commerce company of the year’ in a nationwide consumer study conducted by Business World Group in association with Nielsen. Flipkart also emerged as the top-ranked Indian brand in the Ipsos study of India’s most influential brands in April.

December 6, 2016

Culture Machine, Scout Media tie up; to create videos for American sports

MUMBAI: Culture Machine, South Asia’s leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.

Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of 200+ press credentialed journalists and video producers across the US. With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men’s passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.

Culture Machine CEO and co-founder Sameer Pitalwalla commented: “Culture Machine’s mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”

Scout Media president Craig Amazeen added “Scout’s commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”

Culture Machine’s ‘Video Machine’ technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.

A representative of Culture Machine’s PR company called up to state that the quote of Sameer Pitalwalla needs to be attributed to (co-founder and COO/CTO) Venkat Prasad.

December 6, 2016

Culture Machine, Scout Media tie up; to create videos for American sports

MUMBAI: Culture Machine, South Asia’s leading technology enabled media firm, is strengthening its foothold in the U.S. market through a partnership with Scout Media to lend its Video Machine services. The patent-pending product launched by Culture Machine will create visual experiences and content on sports centric topics for the multi-channel, male oriented video network in the US.

Video Machine creates videos at scale from audio and text sources to give high impact visuals to accompany content. In the past 6-8 months, the product output of Video Machine has scaled 5x, creating thousands of videos and millions of views each month. The palette of these videos has also grown 3x to now create 100+ different visual experiences for a given audio or text input.

Scout Media is a leading digital multi-channel network providing authentic and targeted content from a team of 200+ press credentialed journalists and video producers across the US. With 12,000+ stories and thousands of videos produced every month, Scout Media delivers on men’s passion points: NFL, fantasy sports, college football and basketball, high school recruiting, hunting, fishing and much more. Partnering with Culture Machine will be synergetic as it will bring in a new disruptive wave of visual communication considering the expertise and reach of the two companies. Video Machine has already created several videos for Scout, showcasing unique stories around football.

Culture Machine CEO and co-founder Sameer Pitalwalla commented: “Culture Machine’s mission is to use technology to build great media brands that people love. With every new project, we aim to reach out to a larger audience and provide quality content to everyone. We hope this partnership will help us achieve that goal even in the U.S. market. It also reinforces our confidence in our product – Video machine, which has grown multi-fold since the day we had come out with the prototype.”

Scout Media president Craig Amazeen added “Scout’s commitment to grass roots video coverage and dynamic storytelling requires best-in-class production teams. Culture Machine is the ideal partner to handle both the quantity and the quality of production that we require in order to deliver the best content to our communities.”

Culture Machine’s ‘Video Machine’ technology has already created an impact in the Asian market and is looking to establish a strong hold in the U.S through select associations.

A representative of Culture Machine’s PR company called up to state that the quote of Sameer Pitalwalla needs to be attributed to (co-founder and COO/CTO) Venkat Prasad.

December 6, 2016

Category: iWorld