ITV

Category: iWorld

  • Govt launches IPR toolkit for enforcement agencies

    Govt launches IPR toolkit for enforcement agencies

    NEW DELHI: In a bid to sensitise law enforcement agencies and the public in general about intellectual property and copyrights, Indian government has launched an IPR Enforcement Toolkit for police.

    The toolkit has been jointly prepared by Cell for IPR Promotion and Management (CIPAM) and Federation of Indian Chambers of Commerce and Industry (FICCI). The latter is also helming a broadcast and cable industry initiative to fight online piracy of content via formation of Copyright Force that will have its first meeting later this month.

    Aimed at being a reference point for police officials across the country in dealing with IP crimes, specifically trademarks counterfeiting and copyrights piracy, the toolkit will have details of offences under various laws. It provides for checklists for registering a complaint and conducting investigations, apart from laying down general guidelines in case of IP-related crimes. This toolkit will be provided to all state police departments across the nation.

    CIPAM, an organisation under Ministry of Commerce & Industry, has launched several initiatives to ensure effective implementation of the National IPR Policy 2016, which recognizes that awareness and respecting IPRs is crucial for a healthy ecosystem.

    Catch them young also seems to be the government’s aim. To inculcate in children respect for IPRs, CIPAM is collaborating with the International Trademark Association (INTA) to launch an IPR awareness campaign for school kids in a creative and engaging manner through use of presentations and creatively illustrated posters and pamphlets that will cover basics on IPRs and its need to be protected.

    CIPAM, which has also organized seven batches of training programmes for police officials in States of Andhra Pradesh and Uttar Pradesh, is actively facilitating international engagements in the field of Intellectual Property Rights. Two agreements on IPRs were recently signed with the UK and Singapore.

    ALSO READ:  Copyright Force finally here to fight online piracy

  • Govt launches IPR toolkit for enforcement agencies

    Govt launches IPR toolkit for enforcement agencies

    NEW DELHI: In a bid to sensitise law enforcement agencies and the public in general about intellectual property and copyrights, Indian government has launched an IPR Enforcement Toolkit for police.

    The toolkit has been jointly prepared by Cell for IPR Promotion and Management (CIPAM) and Federation of Indian Chambers of Commerce and Industry (FICCI). The latter is also helming a broadcast and cable industry initiative to fight online piracy of content via formation of Copyright Force that will have its first meeting later this month.

    Aimed at being a reference point for police officials across the country in dealing with IP crimes, specifically trademarks counterfeiting and copyrights piracy, the toolkit will have details of offences under various laws. It provides for checklists for registering a complaint and conducting investigations, apart from laying down general guidelines in case of IP-related crimes. This toolkit will be provided to all state police departments across the nation.

    CIPAM, an organisation under Ministry of Commerce & Industry, has launched several initiatives to ensure effective implementation of the National IPR Policy 2016, which recognizes that awareness and respecting IPRs is crucial for a healthy ecosystem.

    Catch them young also seems to be the government’s aim. To inculcate in children respect for IPRs, CIPAM is collaborating with the International Trademark Association (INTA) to launch an IPR awareness campaign for school kids in a creative and engaging manner through use of presentations and creatively illustrated posters and pamphlets that will cover basics on IPRs and its need to be protected.

    CIPAM, which has also organized seven batches of training programmes for police officials in States of Andhra Pradesh and Uttar Pradesh, is actively facilitating international engagements in the field of Intellectual Property Rights. Two agreements on IPRs were recently signed with the UK and Singapore.

    ALSO READ:  Copyright Force finally here to fight online piracy

  • Poll schedule on social media shows unprecedented reach

    Poll schedule on social media shows unprecedented reach

    NEW DELHI: The impact of the social media and mobile apps became evident when the live-streaming of the Election Commission of India’s press meet on 4 January 2017 to announce the dates of elections in five states reached unprecedented figures.

    The press conference by the ECI was live-streamed on the Information and Broadcasting’s YouTube channel and on the Facebook Pages of Press Information Bureau, the Ministry, and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well.

    The actual figures of the reach of the relevant information on the ECI Press Conference the among the Citizens are as follows:

    (Figures as on 7:00 PM, 4 January, 2017)

    Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on Assembly Election Schedule.

    On Facebook, the 5 posts achieved a Total Reach of over 5,24,000 people, 1,219 Likes and 140 Shares.

    The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4,95,000 people.
    A total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle. These were re-tweeted 1,448 times and 550 favourites were achieved.

    The Live Stream of the ECI Press Conference on YouTube achieved 1,700 views.

    Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 650,000 impressions (views), 4,140 re-tweets and 951 favourites, as of now.

    The live-streaming of the event on PIB’s Facebook page has reached 3,04,000 people and fetched more than 800 views.

    In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 100,000 video views and reached over 1.3 million people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)

    On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct.

    The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 2.12 million and 2.01 million respectively.

  • Poll schedule on social media shows unprecedented reach

    Poll schedule on social media shows unprecedented reach

    NEW DELHI: The impact of the social media and mobile apps became evident when the live-streaming of the Election Commission of India’s press meet on 4 January 2017 to announce the dates of elections in five states reached unprecedented figures.

    The press conference by the ECI was live-streamed on the Information and Broadcasting’s YouTube channel and on the Facebook Pages of Press Information Bureau, the Ministry, and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well.

    The actual figures of the reach of the relevant information on the ECI Press Conference the among the Citizens are as follows:

    (Figures as on 7:00 PM, 4 January, 2017)

    Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on Assembly Election Schedule.

    On Facebook, the 5 posts achieved a Total Reach of over 5,24,000 people, 1,219 Likes and 140 Shares.

    The ECI press conference was also Live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4,95,000 people.
    A total of 55,127 Impressions were achieved for the 22 tweets made from MIB handle. These were re-tweeted 1,448 times and 550 favourites were achieved.

    The Live Stream of the ECI Press Conference on YouTube achieved 1,700 views.

    Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook posts were made on Assembly Election Schedule. The Facebook posts achieved a total reach of more than 29,700 people, 167 Likes and 46 Shares, while PIB’s tweets resulted in 650,000 impressions (views), 4,140 re-tweets and 951 favourites, as of now.

    The live-streaming of the event on PIB’s Facebook page has reached 3,04,000 people and fetched more than 800 views.

    In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 100,000 video views and reached over 1.3 million people on Facebook. The Facebook Live Stream received 6,400 likes and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)

    On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission, #AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and Model Code of Conduct.

    The maximum potential reach was achieved on the hashtags #ElectionCommission and #AssemblyElection of about 2.12 million and 2.01 million respectively.

  • Flag Telecom founder to establish Indian Ocean subsea cable

    Flag Telecom founder to establish Indian Ocean subsea cable

    MUMBAI: A new subsea cable will connect Singapore to Mumbai on India’s west coast. Apart from this one, cable entrepreneur Sunil Tagare recently announced another new subsea cable project, designed to connect Marseille to New York directly.

    Without giving funding details, Tagare, in LinkedIn posts, stated that his company Sing-India-Sing Cable would bypass India’s Reference Interconnection Offer (RIO) rules. It would land in an open cable station in Mumbai where the RIO charges would be zero and any carrier would be able to access the cable landing station, he added.

    On the Mumbai-Singapore cable, Tagare said that he would sell only full fibre pairs, but on the Marseille-New York cable you could buy a full, half or a quarter fibre pair and have complete control over upgrades and your equipment.

    And, Tagare, who has a record in cable projects, stated that Open India would also be an internet exchange where customers could freely choose the carriers and create real competition on the ground.

    In 1989, Tagare began the privately financed Fiber Optic Link Around the Global (Flag), which Verizon sold to Reliance Communications; now called as Global Cloud Xchange. Tagare, who quit Flag Telecom in 1996, later founded Project Oxygen cable project unrelated to the current Google operation of a similar name. He later established BuySellBandwidth capacity trading business.

    Tagare’s NY project will be called Brexit-1, he declared. It would connect over a dozen cables landing in Marseille from the Middle East, India and Asia to New York bypassing the United Kingdom, he added.

    It would be the lowest latency cable between Marseille and New York, he professed, adding, with the chaos around Brexit, it was virtually impossible to know how it would shake out over the next few years. The best bet right now was to avoid the UK totally.

    Brexit-1 cable has been designed to run through the Straits of Gibraltar, a decision that has set off a discussion online. Tagare said that route diversity was a critical element of network planning. Almost half a dozen cables already traversed the Straits of Gibraltar. Burying the cable would also enhance security.

    In his blog, Tagare stated:

    “The first cable will be a direct cable linking Mumbai, India to Tuas, Singapore called Sing-India-Sing. The second cable is called Brexit-1.

    I believe that India represents the biggest opportunity for new submarine cable deployment. The only reason it has lagged behind the rest of the world is the arcane RIO (Reference Interconnection Offer) regulations that enabled carriers to charge atrocious access charges. This was reflected in IP Transit rates more than an order of magnitude higher than those in Europe and the US — thereby significantly hurting businesses in India.

    So, recently, TRAI won a court case filed by Tata Communications and Bharti Airtel which now will force the carriers to drop their RIO charges by 90%. And TRAI is not done. It wants to pursue this further and get the carriers to drop the RIO charges by 98%.

    But as anyone who has done business in India knows, RIO is just one problem faced by customers. Basically, it is almost impossible to move between carriers for lack of Internet Exchanges. So you end up with having no choice from a practical perspective.

    It is quite possible you may not need a full fiber pair to India right now but if the price you are paying for a full fiber pair is equivalent to a handful of 100G circuits today, what difference does it make? The minimum speed per fiber pair will be 10 Tbps.”

    Also read:

  • Flag Telecom founder to establish Indian Ocean subsea cable

    Flag Telecom founder to establish Indian Ocean subsea cable

    MUMBAI: A new subsea cable will connect Singapore to Mumbai on India’s west coast. Apart from this one, cable entrepreneur Sunil Tagare recently announced another new subsea cable project, designed to connect Marseille to New York directly.

    Without giving funding details, Tagare, in LinkedIn posts, stated that his company Sing-India-Sing Cable would bypass India’s Reference Interconnection Offer (RIO) rules. It would land in an open cable station in Mumbai where the RIO charges would be zero and any carrier would be able to access the cable landing station, he added.

    On the Mumbai-Singapore cable, Tagare said that he would sell only full fibre pairs, but on the Marseille-New York cable you could buy a full, half or a quarter fibre pair and have complete control over upgrades and your equipment.

    And, Tagare, who has a record in cable projects, stated that Open India would also be an internet exchange where customers could freely choose the carriers and create real competition on the ground.

    In 1989, Tagare began the privately financed Fiber Optic Link Around the Global (Flag), which Verizon sold to Reliance Communications; now called as Global Cloud Xchange. Tagare, who quit Flag Telecom in 1996, later founded Project Oxygen cable project unrelated to the current Google operation of a similar name. He later established BuySellBandwidth capacity trading business.

    Tagare’s NY project will be called Brexit-1, he declared. It would connect over a dozen cables landing in Marseille from the Middle East, India and Asia to New York bypassing the United Kingdom, he added.

    It would be the lowest latency cable between Marseille and New York, he professed, adding, with the chaos around Brexit, it was virtually impossible to know how it would shake out over the next few years. The best bet right now was to avoid the UK totally.

    Brexit-1 cable has been designed to run through the Straits of Gibraltar, a decision that has set off a discussion online. Tagare said that route diversity was a critical element of network planning. Almost half a dozen cables already traversed the Straits of Gibraltar. Burying the cable would also enhance security.

    In his blog, Tagare stated:

    “The first cable will be a direct cable linking Mumbai, India to Tuas, Singapore called Sing-India-Sing. The second cable is called Brexit-1.

    I believe that India represents the biggest opportunity for new submarine cable deployment. The only reason it has lagged behind the rest of the world is the arcane RIO (Reference Interconnection Offer) regulations that enabled carriers to charge atrocious access charges. This was reflected in IP Transit rates more than an order of magnitude higher than those in Europe and the US — thereby significantly hurting businesses in India.

    So, recently, TRAI won a court case filed by Tata Communications and Bharti Airtel which now will force the carriers to drop their RIO charges by 90%. And TRAI is not done. It wants to pursue this further and get the carriers to drop the RIO charges by 98%.

    But as anyone who has done business in India knows, RIO is just one problem faced by customers. Basically, it is almost impossible to move between carriers for lack of Internet Exchanges. So you end up with having no choice from a practical perspective.

    It is quite possible you may not need a full fiber pair to India right now but if the price you are paying for a full fiber pair is equivalent to a handful of 100G circuits today, what difference does it make? The minimum speed per fiber pair will be 10 Tbps.”

    Also read:

  • TRAI issues fresh paper seeking views on Net Neutrality definition

    TRAI issues fresh paper seeking views on Net Neutrality definition

    NEW DELHI: India’s telecoms regulator Telecom Regulatory Authority of India (TRAI) yesterday floated another consultation paper on Net Neutrality (NN) seeking to establish a framework that allows Internet users the `freedom of expression’ and non discriminatory access to the Net.

    In the discussion paper, TRAI stated having identified the India-specific context, the next challenge is to examine what should be the country’s policy response on issues relating to any form of discriminatory treatment in the provision of access to the Internet and seeks views on framing a regulatory framework that would ensure that access to content on the internet is neither ‘blocked’, ‘throttled’ nor ‘preferentially treated’ by ISPs and telecom service providers (TSPs).

    “The idea of equal or nondiscriminatory treatment of traffic that flows on the Internet resonates in the NN principles adopted by various jurisdictions, although the term itself does not necessary feature in their regulatory instruments. The EU regulations, for instance, create ‘common rules to safeguard equal and nondiscriminatory treatment of traffic’ without expressly using the term NN. Given that key terms such as `equal treatment’ are still contested, many have urged against a rigid definition of NN. This was also the view expressed by the DoT (Department of Telecoms) committee in its report where it stated that ‘the crux of the matter is that we need not hard code the definition of Net Neutrality but assimilate the core principles of Net Neutrality and shape the actions around them’,” TRAI said in the consultation paper.

    The issue of Net Neutrality has been occupying Indian mind space for the last 13 months with pro and anti neutrality views floating around without actually addressing the issue that is also a topic of debate in developed markets like the US, Europe and in Asia. TRAI, which has dealt with the issue in a piecemeal fashion (zero rating plans), for example, earlier in 2016, refers to US regulator FCC stand on the issue in its present paper. However, with a new government led by President-elect Trump to take over later this month, even FCC stand may change on the issue of Net Neutrality.

    Some of the questions raised by TRAI in its present 60+ pages paper on Net Neutrality include the following:

    # How should “Internet traffic” and providers of “Internet services” be un-derstood in the NN context?

    # Should certain types of specialised services, enterprise solutions, Inter¬net of Things, etc be excluded from its scope?

    How should such terms be defined?

    # How should services provided by content delivery networks and direct interconnection arrangements be treated?

    # In the Indian context, which of the following regulatory approaches would
    be preferable?

    # Whether and how should different categories of traffic be objectively defined from a technical point of view for this purpose?

    # Should application-specific discrimination within a category of traffic be viewed more strictly than discrimination between categories?

    # How should preferential treatment of particular content, activated by a users choice and without any arrangement between a telecom service provider and content provider be treated?

    The paper, however, does seem to highlight that telecom service providers have to deploy certain traffic management practices to ensure that the wireless networks are able to maintain a certain quality of standards. Hence, it also attempts to establish the framework for what it calls “reasonable traffic management practices” to ensure the wireless networks do not get choked or congested, Economic Times reported yesterday evening on its website.

    All stakeholders will have to give in their responses by February 28, 2017after which the telecom regulator will deliberate upon the responses and make its final recommendations to the government.

    ALSO READ

    “There would be a lot on TRAI’s plate in 2017” – RS Sharma

    Free data, net neutrality: Discussion on TRAI paper to be held

    Net Neutrality: Reactions from the consumers provide deep insights

    Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

  • TRAI issues fresh paper seeking views on Net Neutrality definition

    TRAI issues fresh paper seeking views on Net Neutrality definition

    NEW DELHI: India’s telecoms regulator Telecom Regulatory Authority of India (TRAI) yesterday floated another consultation paper on Net Neutrality (NN) seeking to establish a framework that allows Internet users the `freedom of expression’ and non discriminatory access to the Net.

    In the discussion paper, TRAI stated having identified the India-specific context, the next challenge is to examine what should be the country’s policy response on issues relating to any form of discriminatory treatment in the provision of access to the Internet and seeks views on framing a regulatory framework that would ensure that access to content on the internet is neither ‘blocked’, ‘throttled’ nor ‘preferentially treated’ by ISPs and telecom service providers (TSPs).

    “The idea of equal or nondiscriminatory treatment of traffic that flows on the Internet resonates in the NN principles adopted by various jurisdictions, although the term itself does not necessary feature in their regulatory instruments. The EU regulations, for instance, create ‘common rules to safeguard equal and nondiscriminatory treatment of traffic’ without expressly using the term NN. Given that key terms such as `equal treatment’ are still contested, many have urged against a rigid definition of NN. This was also the view expressed by the DoT (Department of Telecoms) committee in its report where it stated that ‘the crux of the matter is that we need not hard code the definition of Net Neutrality but assimilate the core principles of Net Neutrality and shape the actions around them’,” TRAI said in the consultation paper.

    The issue of Net Neutrality has been occupying Indian mind space for the last 13 months with pro and anti neutrality views floating around without actually addressing the issue that is also a topic of debate in developed markets like the US, Europe and in Asia. TRAI, which has dealt with the issue in a piecemeal fashion (zero rating plans), for example, earlier in 2016, refers to US regulator FCC stand on the issue in its present paper. However, with a new government led by President-elect Trump to take over later this month, even FCC stand may change on the issue of Net Neutrality.

    Some of the questions raised by TRAI in its present 60+ pages paper on Net Neutrality include the following:

    # How should “Internet traffic” and providers of “Internet services” be un-derstood in the NN context?

    # Should certain types of specialised services, enterprise solutions, Inter¬net of Things, etc be excluded from its scope?

    How should such terms be defined?

    # How should services provided by content delivery networks and direct interconnection arrangements be treated?

    # In the Indian context, which of the following regulatory approaches would
    be preferable?

    # Whether and how should different categories of traffic be objectively defined from a technical point of view for this purpose?

    # Should application-specific discrimination within a category of traffic be viewed more strictly than discrimination between categories?

    # How should preferential treatment of particular content, activated by a users choice and without any arrangement between a telecom service provider and content provider be treated?

    The paper, however, does seem to highlight that telecom service providers have to deploy certain traffic management practices to ensure that the wireless networks are able to maintain a certain quality of standards. Hence, it also attempts to establish the framework for what it calls “reasonable traffic management practices” to ensure the wireless networks do not get choked or congested, Economic Times reported yesterday evening on its website.

    All stakeholders will have to give in their responses by February 28, 2017after which the telecom regulator will deliberate upon the responses and make its final recommendations to the government.

    ALSO READ

    “There would be a lot on TRAI’s plate in 2017” – RS Sharma

    Free data, net neutrality: Discussion on TRAI paper to be held

    Net Neutrality: Reactions from the consumers provide deep insights

    Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

  • Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    MUMBAI:  After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18’s OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.

    The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.

    It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.

    “At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.

    The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).

    “We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show – different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.

    Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.

    The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.

    http://www.voot.com/shows/untag

  • Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    Lose the hate, lose the fear, lose the shame with Voot’s ‘Untag’

    MUMBAI:  After the success of its web series It’s Not That Simple starring Swara Bhaskar, Viacom18’s OTT platform Voot has announced another 6-episodic original series. Titled Untag, the series starts today.

    The series is presented by Moto Z, and the association with the series goes far beyond just sponsorship as the brand is deeply embedded into the show.

    It delves into the lives of regular people with seemingly harmless tags…their dreams, their inhibitions and most importantly their struggles. It gives the audience a fresh and light perspective of six characters, each dealing with their imposed tags, trying to become much more than what the world has labelled them as.

    “At Voot, we focus on creating differentiated, yet relatable content that resonates with today’s digital generation. We are glad to announce the launch of our latest Voot Original ‘Untag’ – a story of people living with tags and how it’s important to go beyond such tags that prevent you from becoming the best version of who you are. We are delighted to partner with Moto Z for this series especially because Moto Z’s proposition of ‘Different is Better’ is also the key message that ‘Untag’ wants leave its viewers with,” said Voot head of content Monika Shergill.

    The series has a power packed star cast featuring Meiyang Chang (Nischay), VJ Andy (Cyrus) Dipannita Sharma (Anahita), Shiv Pandit (Prithvi), Anjali Anand (Shikha) and Naveen Polishetty (Sumeet).

    “We are quite thrilled with this association with ‘Untag’ on Voot. Like the Moto Z with Moto Mods enable you to break away from mundane smartphone usage and make it different by allowing you to transform it in a snap. Similarly, ‘Untag’ is a journey of 6 individuals who are trying to break away from the tags they have received from the society. The show looks really cool and different just like the Moto Z and Moto Mods. And we hope the viewers resonate with the key message of the show – different is better,” Motorola Mobility and Lenovo Mobile Business Group marketing head Rachna Lather.

    Untag celebrates friendship, relationships, love and the uniqueness of each of these journeys. It is astory about losing the tags, the labels, the fear and most importantly the shame! It showcases the philosophy of you’re different, you’re better than the tag you’re given.

    The series is scripted by Zaheer Shaikh and is directed by Ashima Chibber.

    http://www.voot.com/shows/untag