Category: iWorld

  • Amazon’s Michael Paul joins MLB’s video streaming service BAMTech

    MUMBAI: Amazon’s digital media executive Michael Paull has been hired to lead the $3 billion video-streaming company BAMTech. The announcement was made by Major League Baseball Advanced Media, which sold one-third of BAMTech to Walt Disney in August. Disney bought a 33 per cent stake in BAMTech for $1 billion Baseball still owns a majority of BAMTech. Disney in three years will have the option to take a controlling stake.

    Paull is due to take up his new role next month and is expected to oversee Disney-owned sports network ESPN’s upcoming subscription streaming service. He will relocate from Seattle to New York and report directly to BAMTech’s board of directors. He replaces Bob Bowman, who will remain MLB’s president of business and media. Bowman will also serve on the seven-member BAMTech board of directors, along with Rob Manfred, ESPN President John Skipper, Disney executive Kevin Mayer and commissioner of the National Hockey League Gary Bettman, which is also an investor in the company.

    “Michael will deliver on the incredible potential and promise this venture has for building powerful viewing experiences for its clients and their customers,” Manfred said in a statement.

    For the last three years, Paull has been vice president of digital video for Amazon Inc. He oversaw the introduction of Prime Video and significantly increased the production of original series and films. Prior to joining Amazon, Paull also held leadership positions at Sony Pictures, Sony Music, Fox Entertainment and Time Warner.

    BAMTech started out as the interactive media and internet company of Major League Baseball and is now jointly owned by Major League Baseball Advanced Media (MLBAM), The Walt Disney Company and the National Hockey League (NHL). It claims to have 7.5 million global paid subscribers through OTT products for sports, news and entertainment partners including HBO Now, the NHL, MLB, the PGA Tour, WWE Network, Riot Games/League of Legends, and Ice Network.

    Through a partnership with Discovery, BAMTech also jointly formed BAMTech Europe to move into this market and provide technology services to a broad set of clients across the continent, including Eurosport’s digital products.

  • Arré premieres ‘The Adventures Of Abbaas Mastan’ on Facebook

    MUMBAI: Arre is all set to take the viewers to the wildly fictionalised world of two film students on one global mission – to make the world’s most viral video. The Adventures Of Abbaas Mastan is a first-of-its-kind format, presented in the new universal language of gibberish where the entire cast of characters speak absolute nonsense while still making perfect sense.

    Led entirely by subtitles, the series is a unique, language-agnostic show that can adapt itself to any expression without getting lost in translation. Currently featuring English subtitles, the show will soon be available in Hindi and other languages.

    Arré founder B. Saikumar said, “The original idea behind the show was to do a humourous takedown of two of the world’s most pressing issues – terrorism and obsession with internet fame. With ‘The Adventures of Abbaas Mastan’, we’ve tried a whole new format based on gibberish-speak. The series captures the attempt of these blundering, well-meaning film buffs, who attempt to make a viral video in captivity.”

    Abbaas and Mastan, fresh out of film school and die-hard fans of Karan Johar and Quentin Tarantino, are being held by a terrorist organisation to deliver 3 million views on a video. They try to channel the art of their masters as they plan the world’s most viral video… the beheading of a gora kaafir.

    The show is a comedy of errors with two peaceable and lovable idiots at the centre, who are trying to find their way to Internet fame and remain true to their filmmaking idols in Hollywood and Bollywood… all the while desperately trying to avoid the actual beheading. Bhuvan Arora and Vyom Sharma win hearts with their portrayals of the peace-loving Abbaas and Mastan who are familiar with only one kind of shooting – the type that happens with a camera.

    “When people come across posts and videos on Facebook that strongly resonate with them, they further share it with their friends. Good topical humour definitely strikes a chord with most and is a great conversation starter. We are excited to see how the Arré community on Facebook has built itself so strongly as a premium content destination with refreshing humorous content of a social nature. We wish them the very best for this series!” added FB India strategic partnership development -entertainment Biswamitra.

    Season one of The Adventures Of Abbaas Mastan consists of four chapters and two episodes are live now.

  • ‘Budget’ on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study

    MUMBAI: Kantar IMRB, along with Mobile Marketing Association (MMA India), jointly studied the impact of Budget 2017 on mobile platforms. Kantar IMRB’s Mobi Track smartphone usage panel was used to analyse consumption of budget related content in the weeks leading upto and during the Budget 2017 presentation. 

    Coming in the wake of demonetisation, the 2017 Budget was an eagerly anticipated event. As a result, News platforms saw a surge in traction driven in large part by the budget related narratives. A steady diet of budget forecasts contributed to an increase in overall time-spent in the days leading up to the Budget presentation. This was followed by a massive spike in engagement on 1 February, the day of the Budget announcement. 

    A second spike in traction was witnessed over the weekend following the budget, as readers caught up on in-depth analyses and the long term implications of the budget announcements.  News aggregators drew the lion’s share of engagement among smartphone users — the top two aggregators accounted for almost 60 per cent of total time-spent on news related content. 

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/mma1.jpg?itok=ymntTNH3

    TOI was the most popular of the standalone platforms with twice the traction of its nearest competitor Zee News. Platforms such as Dainik Jagran, Inshorts, and Aaj Tak saw the highest gains in traffic during this time.

    “Looking at the data from Kantar IMRB’s Mobi Trak smartphone usage panel—the surge in budget-related news consumption confirms people’s attention and interest in the event. Engagement levels were expectedly highest among the digital generation i.e. 20-24 year olds — they accounted for the highest Reach and Time Spent  across all demographics. The desire for multiple points-of view was evident in the strong preference for news aggregators, a stark contrast to the behaviour of offline-readers who tend to limit their reading to a handful of print publications”, said Kantar IMRB MD – media | digital & chief strategy officer Hemant Mehta.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/mma2.jpg?itok=2N6vRlml

    “News consumption is undergoing two fundamental shifts across the globe including India. One is the rise in the news audience accessing news via their mobile devices, the other is the increase in people who read or watch news through social platforms. The multiple spikes during 2017 budget showcases how fast Indians have adopted reading news not just in English but also in multiple languages (15+). It is important to note the second spike post budget day – the time spend is actually higher during the weekend and indicates that apart from short news Indians also reached out to various mobile news sources for longer in-depth analysis post the budget day. With rapid changes in the mobile landscape it is important to keep a continuous pulse on the way consumers interact and these passive probes and insights on mobile usage in India by MMA and Kantar IMRB are of critical importance to the modern day marketers as they acknowledge Mobile as the 3rd largest advertising medium in India, after TV and Print. Mobile Ad spends estimated to be Rs.4200 crore in 2016 are expected to grow to Rs.10,000 crore in 2018 [Source: Mobile Ecosystem and Ad-Sizing Report India 2016]”, said MMA India manager Preeti Desai.

  • One Digital launches ‘Hip Hop Highway’ on Saavn

    MUMBAI: In an effort to amplify its efforts in catapulting India’s burgeoning hip hop story, Saavn and One Digital have launched their new audio show, Hip Hop Highway. The show will have 12 episodes, releasing a 25 to 30 minute episode each Wednesday starting from today.

    Listeners will hear from Indian artists, promoters, labels, producers, and upcoming talent as they discuss all aspects of the hip hop genre. Mixing in-studio sessions and on-site interviews, listeners can expect an authentic, off-the-cuff conversation on the role desi hip hop has come to play in India’s popular culture.

    “With Hip Hop Highway we want to trace the origins of the genre in the country, with artists relating their journeys to the top. What was once deemed a subculture has today successfully become mainstream Indian music and Saavn is delighted to be the first audio streaming service to tell this story,” said Saavn co-founder and executive chairman Paramdeep Singh. “Hip Hop Highway will be incredibly artist centric and give major up-and-coming talent the opportunity to share their craft and stories with Saavn’s growing listenership base. Considering One Digital Entertainment’s extensive work on the hip hop scene, we are happy to partner them on this property”.

    Hosted by Raaj Jones, the first episode will feature Indian rapper Raftaar and British-Indian DJ & Radio presenter Bobby Friction.

    With Hip Hop Highway, listeners will be privy to a range of conversations, from insights into the evolution of desi hip hop to the international scene, and exclusive unreleased tracks to live performances from their favourite hip hop artists. Week on week, the off-centre yet revolutionary audio show will have various artists including Badshah, Divine and Naezy, among others.

    One Digital Entertainment co-founder and COO Gurpreet Singh Bhasin added, “This audio show is novel in more ways than one. Not only is it the first show dedicated to a specific music genre, it is also a step forward in strengthening the original audio content domain in the country. We are delighted to collaborate with Saavn on this as they make for one of the perfect partners, with them being the people behind the best audio entertainment in the industry”.

    Unlike other global markets, India’s uniquely film-centric music scene leaves independent artists with little support and limited opportunities to access larger audiences. As part of their larger objective, Saavn teams up with One Digital Entertainment to access the alternative mediums in which desi hip hop artists often make their debut. Choosing to showcase the lives and artistry of India’s hip hop legends is an unconventional method that has worked extremely well for Saavn in the recent past, with programs like AiR (Artists in Residence) and RMX giving non-film musicians both the tools and the global stage required to grow their fan base independent of the Bollywood music scene.

    Saavn launched Saavn Originals in April 2016 in a bid to expand their repertoire of content to include a cutting-edge collection of original, long-form audio programs for its worldwide user base.

  • Eros International Plc reports massive bottomline gains for third quarter

    BENGALURU: Eros International Plc (Eros) reported more than a 15 fold (15.4  fold) increase in operating profits for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to corresponding year ago quarter. Operating profit in the current quarter was $8.2 million as compared to just $0.5 million in Q3-16. The company reported Net Income of $11.5 million as compared to a loss of $2.5 million in the corresponding year ago quarter.

    The company’s topline (revenues) however declined 5.3 percent year-over-year to $57.3 million in the current quarter from $60.5 million. Adjusted EBITDA in Q3-17 increased by 62.9 percent to $14.5 million, compared to $8.9 million in the prior year period.

    Eros explains that the strong increase in margins and profitability vis-à-vis the slight decline in revenues was due to the negative impact of demonetisation on theatrical revenues in the third quarter partially offset by strong high-margin catalogue sales.

    Company speak

    Eros managing director and group CEO Jyoti Deshpande said, “I am very proud of the progress we have made over the past few months on our journey to transform our Company into a leading global digital distribution business supported by the power of our brand, premium content and unparalleled distribution capabilities. The momentum we highlighted in November continues to accelerate with the growing success of Eros Now, our OTT platform which reached 58 million registered users and crossed 2 million paying subscribers in December 2016.

    As we discussed in our Q2 results last November, the rapidly evolving digital media landscape in India including increased competition from Western OTT players for digital rights has underscored the value of digital content in India. It also reinforces our overall strategy to focus on premium content with the widest possible appeal. In the long term the rising value of digital rights will make our existing content library more valuable and increase the demand for our new release digital content across all platforms – including satellite and cable.

    The demonetisation efforts undertaken by the Indian Government in November have clearly had a short-term impact on many aspects of the Indian economy, especially consumer discretionary spending. To that end while the entire media sector in India has been temporarily impacted by these measures, we feel that the underlying push to digitisation will directly and indirectly benefit our company going forward in many ways. We have been working tirelessly to provide consumers with multiple payment options for Eros Now, from telco billing to digital wallets to mobile payment providers. The push to digitisation reinforces our strategy and we feel we are well positioned to capitalize on this opportunity.

    Finally, our strong upcoming production slate of over 50 films has gone through a stringent green-lighting process for several months. The upcoming lineup includes highly promising projects including five films from Trinity, two Indo‐China co‐productions, a Shah Rukh Khan film from Color Yellow, two sequels from our own content stable like Vicky Donor-2, Badlapur-2, Munna Michael starring Tiger Shroff and Chanda Mama Door Ke starring Sushant Singh, amongst others.”

    ErosNow

    The company says that Eros International’s OTT Platform ErosNow has over 20 lakh (2 million) subscribers worldwide, it has 5.8 crore (58 million) registered users worldwide across WAPP, APP and the web. The platform has rights to over 5,000 films, 250,000 audio tracks with 13 music labels providing music content.

    The company says that Eros Now has integration deals around the world with over 20 different telecom operators and nine different OEMs and connected devices. Further, over the past four months Eros Now has digitally premiered more than 15 films from the Eros International new release slate. Eros Now’s original content offering began with the release of ‘Salute Siachen’, India’s first ever celebrity high endurance expedition to the Siachen Glacier. In addition, Eros Now originals such as Flesh by Siddharth Anand, Smoke and Side Hero will be launched in FY-18.

     

  • Exponential OTT growth: Shemaroo inks licensing deal with Viu

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.

    Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture can be enjoyed by subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps.

    Shemaroo director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer.”

    Commenting on the partnership, Vuclip India head Vishal Maheshwari said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”

    Shemaroo Entertainment is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. Vuclip, a PCCW Media Company, is a leading premium video-on-demand service for emerging markets with 10 million subscribers per quarter. The company’s premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India.

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  • MobiTV powers Jio live, receives US$ 21m for IP-based video sans STB

    MUMBAI: MobiTV, a leader in IP-based video delivery solutions, yesterday announced it has closed US$ 21 million in funding from Oak Investment Partners and Ally Corporate Finance. The funding will accelerate expansion of the MobiTV Connect ™ Platform to enable IP delivery for Pay TV providers.

    The ability to scale are further demonstrated in the MobiTV powered Reliance live service in India.

    Given the rapidly changing technological revolution in video, MobiTV’s leading edge software-based solution is available now to address cable and broadband operators need to transition their Pay TV offerings to IP-based solutions.

    “We’re able to future proof the service providers’ Pay TV offerings through state of the art features and rich user experiences that are not constrained by the legacy STB ecosystem,” said MobiTV CEO Charlie Nooney. “Our ability to utilize widely adopted streaming devices allows real time enablement of new technologies like 4K/HEVC, Cloud DVR, replay TV, robust voice control, and other consumer preferences across all screens without the high cost of replacing legacy QAM STBs in the home.”

    Since the launch of Jio in September 2016, the live service has supported over 95 million unique users and has added as much as one million users per day. This service includes rich features like Cloud DVR, 7-day catchup, 400 live channels with support of massive scale live events.

    Companies such as C Spire, DirectLink and Citizens Fiber have signed on to use the MobiTV ConnectTM Platform in their move to IP delivery. “Our multi-tenant solution can be deployed through either a managed service or in-network offering, allowing us to address all operators of all sizes in a cost effective manner,” said MobiTV COO Bill Routt.

    MobiTV is currently exhibiting at NCTC’s Winter Educational Conference in New Orleans at booth 602. The company will demonstrate the MobiTV Connect™ Platform’s latest capabilities and Product Forum demonstration.

    Also Read:

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    http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/jio-uber-partner-to-enhance-digital-experience-170221

  • Hooq adds Prestige, Zodiac & Village to its offering

    MUMBAI: The 89 Annual Oscar awards are scheduled to happen later this month on the 24 February. As we gear to watch the awards where films with excellent content are nominated every year, Hooq has added new movie titles to its existing content base. The new titles include renowned names such as The Prestige, Dirty Pretty Things, There will be Blood, Zodiac, Inside Jobs, The Village, The English Patient amongst others.

    Hooq India MD Salil Kapoor said, “Oscars being the most prestigious awards in the history of the film industry automatically becomes a benchmark for the best curated content of all time. As a platform which offers video on demand service, we want to give our customers the best and the most exciting content from across the world and genres. We are very happy to announce the addition of new Oscar titles to our existing base. Hooq has one of the largest number of titles and we are very excited to continuously add more content every month. With varied content on our platform, we aim to offer our audiences different flavors with an uninterrupted viewing experience. To propagate our efforts further, we have multiple partnerships in place, to give a few examples, the Hooq complimentary trials are available for postpaid customers of Airtel, Vodafone and ACT Fiber net. These partnerships will help consumer experience the freedom of viewing content anytime, anywhere with Hooq and give them a window to what we have to offer.”

    The Prestige- is a mystery thriller drama film directed by Christopher Nolan, from a screenplay adapted by Nolan and his brother Jonathan from Christopher Priest’s 1995 World Fantasy Award-winning novel of the same name. The story follows Robert Angier and Alfred Borden, rival stage magicians in London at the end of the 19th century. Obsessed with creating the best stage illusion, they engage in competitive one-upmanship with tragic results.The film had 34 nominations and five wins in the Academy Awards.

    Dirty Pretty Things- is a British drama film directed by Stephen Frears and written by Steven Knight, a drama about two immigrants in London. The film had 19 nominations and 5 wins in the Academy Awards 2004.

    There Will Be Blood- is a American epic historical drama film written and directed by Paul Thomas Anderson and starring Daniel Day-Lewis and Paul Dano. The film was inspired by Upton Sinclair’s novel Oil! It tells the story of a silver miner-turned-oilman (Day-Lewis) on a ruthless quest for wealth during Southern California’s oil boom of the late 19th and early 20th centuries. The film had around 80 nominations with 70 wins out of them.

    Zodiac- is an American mystery-thriller film directed by David Fincher. Zodiac tells the story of the manhunt for a notorious serial killer who called himself the “Zodiac” and killed in and around the San Francisco Bay Area during the late 1960s and early 1970s, leaving several victims in his wake and taunting police with letters, blood stained clothing, and ciphers mailed to newspapers. The cases remain one of Northern California’s most infamous unsolved crimes. The film had 30 nominations with 10 wins out of them.

    Inside Job- is a documentary film, directed by Charles H. Ferguson, about the late-2000s financial crisis. The film is about “the systemic corruption of the United States by the financial services industry and the consequences of that systemic corruption”. In five parts, the film explores how changes in the policy environment and banking practices helped create the financial crisis.Inside Job was acclaimed by film critics, who praised its pacing, research, and exposition of complex material. The film was screened at the 2010 Cannes Film Festival in May and won the 2010 Academy Award for Best Documentary Feature.

    The Village- is an American psychological thriller film, written, produced, and directed by M. Night Shyamalan, and starring Bryce Dallas Howard, Joaquin Phoenix, Adrien Brody, William Hurt, and Sigourney Weaver. The film is about a village whose inhabitants live in fear of creatures inhabiting the woods beyond it. Like other films written and directed by Shyamalan from the same time period, The Village has a twist ending.The film received mixed reviews, with critics especially divided about the plausibility and payoff of the ending. The film gave composer James Newton Howard his fourth Academy Award nomination for Best Original Score. The film had 11 nominations with 5 wins out of them.

    The English Patient is a British-American romantic drama film directed by Anthony Minghella from his own script based on the novel of the same name by Michael Ondaatje and produced by Saul Zaentz. In the final days of the Italian Campaign of World War II, Hana, a French-Canadian nurse working and living in a bombed-out Italian monastery, looks after a critically burned man who speaks English but cannot remember his name. They are joined by Kip, a Sikhsapper in the British Army who defuses bombs and has a love affair with Hana before leaving. The film was released to critical acclaim, and received 12 nominations at the 69th Academy Awards, eventually winning nine, including Best Picture, Best Director for Minghella and Best Supporting Actress for Juliette Binoche.

  • Jio crosses 10-cr subs mark, offers prime membership for Rs 99

    MUMBAI: Jio has crossed 100 million customer mark on 4G LTE all IP wireless network said Mukesh Ambani in 170 days which means seven customers in every second every day.

    Jio has enabled employment opportunities for 50 lakh customers. Also, all Jio members can enroll for prime membership for a one-time fee of Rs 99. Ambani announced that the prime members can get tremendous value at an introductory price of only Rs 303/month, effectively just Rs 10/day.

    Jio today announced that in addition to its own market leading tariff plans, it will also offer its customers the option to choose the highest selling tariff plan of any of the other leading Indian telecom operators, but with 20 per cent more data than what any other operator provides.

    The existing 100 Million plus Jio subscribers can avail of the special ‘Jio Prime Membership’ programme which comes with several special benefits. First, Jio Prime Members will be able to enjoy the unlimited benefits of the existing Jio Happy New Offer for another full year or till 31 March 2018 for a nominal, one-time enrolment fee of just Rs. 99/- and a rock-bottom introductory price of only Rs. 303/- per month or effectively at just Rs. 10/- per day!

    Second, the programme will enable Jio Prime Members to enjoy the full bouquet of Jio’s applications absolutely free till 31 March 2018. This translates to additional benefit worth over Rs. 10,000/- for the Jio Prime Members.

    In addition, there will be many other attractive deals and offers from both Jio and its partners that the Jio Prime Members will enjoy under this programme.

    The Jio Prime Membership is available only for existing Jio customers and the enrolment window will remain open from 1–31 March, 2017. Enrolment for Jio Prime Membership can be done through MyJio app.

    Customers will also enjoy a completely digital recharge and billing experience to provide further convenience and ease of usage.

    Also Read:

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    Jio becomes top ISP, Wireline growth retards overall broadband internet subs fall in Nov-16

  • YuppTV-ETV partner exclusively for Telugu channels for US market

    MUMBAI: Clearly this is going to be something that’s going to work in its favour. The Emerald Media funded-UdayReddy run (over the top/video on demand) OTT/VOD service YuppTV has signed an exclusive partnership with the Ramoji Rao-promoted K. Bapineedu-run ETV Network to stream  ETV Telugu’s entertainment content in  the US market. Viewers in Uncle Sam will get to see ETV Telugu shows like Padutha Teeyaga, Jabardasth, Extra Jabadasth and Manasu Mamatha exclusively on YuppTV.

    YuppTV’s target audience is the south Asian diaspora globally and a substantial portion of the hardware and software engineers working in the US are from either Andhra Pradesh or Telangana. Microsoft CEO Satya Nadella for example was born to Telugu speaking parents. An estimate is that around 250,000 Indians working the US speak Telugu. And more than 2 million Telugu speaking Indians are dispersed the world over.

    ETV is also introducing introducing ETV Life, ETV Plus, ETV Cinema and ETV Abhiruchi for the first time in the US. As part of the association, fans of ETV shall be able to access their Telugu shows on the YuppTV app available on six screens including smart TVs/blu-ray players, smart media players, PC, smartphones, tablets and gaming consoles.

    “ETV Telugu’s entertainment content has been successful in striking the right chord with the users and we are happy to make the same available in the US markets, henceforth exclusively,” says YuppTV founder & CEO Uday Reddy. “We further look forward to a long term association with channels and would always strive to surprise our users with further such engaging and entertaining associations.”

    ETV Network CEO K Bapineedu adds: “We have enjoyed our association with YuppTV for a while now. The decision to go exclusive on our partnership with the platform was taken due to the positive response, especially in the US market. Our entertainment shows have become popular over the time in the Indian expat community settled in the US. We further look forward to enhancing the reach of our entertainment content via the incredible penetration and popularity of YuppTV.”

    YuppTV has 25,000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day It offers live TV and catch-Up TV technology. It  recently launched YuppFlix, a movie on-demand streaming service for the expat market, and YuppTV Bazaar, an online marketplace for the premium content curator.

    YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of eight million mobile downloads with 4.0 user rating.

    Subscribers in India pay Rs 5 for a day pass or Rs 99 for a month’s pass to watch all of YuppTV’s content. US-based subscribers pay $15.99 monthly for a Telugu Gold Value Pack, $99.99 for a half yearly pack and $169.99 for an annual pack. It charges $29.99 per month for a Telugu Platinum Value Pack.

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