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Category: iWorld

  • Netflix viewing is 6% of Hotstar’s in India: 21st CF CFO Nallen

    NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become the `second TV’ in Indian homes that highlights global competitors like Netflix and Amazon have failed to make a dent yet.

    According to 21st Century Fox senior EVP and CFO John Nallen, the portable nature of the app (Hotstar on a smart phone) has made people use it as a “second TV”. Similarity of content on traditional TV on Star channels (“we produce 17,000 hours per year of local Indian product”) is what drives the market, ratings and minutes on Hotstar, he added.

    Speaking to investors in March 2017, Nallen pointed out that there have been 135 million downloads — “the biggest app download in Indian history”– of Hotstar app and in terms of usage in January 2017, it had eight billion minutes of viewing, “ten times of what it had six months earlier”.

    “When I look at the growth of our business, Hotstar is a key piece of it in India, and it also had the opportunity to appeal to the Indian diaspora where we sell our products currently in the US and the UK,” the 21st CF CFO highlighted.  At 21st Century Fox, Nallen oversees all of the company’s financial dealings, specifically overseeing capital market and merger and acquisition transactions as well as various corporate-wide operating initiatives.

    Asked if Amazon and Netflix impacted the OTT market in India as both were investing heavily, Nallen said, “Netflix, not really. It is six per cent of Hotstar viewing (in India). Amazon is investing significantly in local products, which is in Hindi and local languages.”

    According to an official statement from Star earlier this month, Hotstar became the first local service to cross 100 million downloads on the Google Play Store, racing ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm and even news services like Times of India, NDTV and Dailyhunt.

    The service also announced recently that it has emerged as the primary screen for cricket extravaganza VIVO IPL 2017 in India’s top cities, especially those with more than a million in population.

    Speaking at the CASBAA OTT Summit in Singapore in March, Hotstar CEO Ajit Mohan, without elaborating on exact plans, had asserted the platform wanted to expand to other parts of the globe, adding the model could be “global with mobile viewing and tech at the heart of things.”  He did not expand on the territories being targeted for expansion or the investments being made by the company.

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  • Viu’s unique Asian content attracts six million active users, claims 50% growth in four months

    MUMBAI: Viu, a leading pan-regional OTT video service by PCCW Media, hit six million monthly active users (MAU) across its markets in March this year, representing a 50% growth from four million as of November 2016. 

    Since launch in October 2015, Viu has been made available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.

    PCCW Media MD Janice Lee said, “It is indeed very encouraging to see the high engagement with our users who spend almost 100 minutes a day viewing their favourite content on Viu. This stickiness helps propel the business of our telco partners, benefits content providers, drives subscriptions and boosts the consumption of online advertisements for advertisers who leverage Viu’s regional platform to reach the Millennials who are more receptive to digital advertisements.”

    Viu operates on a dual model of an ad-supported tier and a premium subscription tier of service. Renowned industry research company, Statista, recently published a study on revenue estimates of video subscription and online video advertising which showed strong CAGR of subscription and online video advertising revenue, reaffirming the merits of Viu’s two pronged monetisation strategy.

    Lee added, “Benefiting from the overall market growth of online video consumption and based on a strong product and content proposition, Viu’s subscription and advertising revenue growth has exceeded the industry’s estimate of market growth.”

    Viu Originals’ exclusive content 

    As part of its ongoing quest to be the preferred OTT video entertainment platform in Asia, Viu is introducing Viu Originals as a creative initiative to further enhance user engagement, adding value for both telcos and advertisers.

    Riding on PCCW Media’s extensive production expertise and experience, Viu offers viewers high quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.

    In addition to compelling Korean programs which are popular with Asian audience, Viu Originals will feature vibrant, exclusive content including among others, Chinese drama and variety shows from ViuTV, Indian content, with recent releases of  thrillers, dramas and comedies produced in collaboration with renowned Indian directors and premium Southeast Asian content for markets such as Indonesia.

    “This collection of exciting original content will widen Viu’s appeal to users, enhancing the loyalty of viewers to subscriptions and engaging consumers for advertisers,” Ms Lee said.

    Viu has entered into an agreement with SYS Productions in relation to the parties’ collaboration in producing a program under the Viu Originals initiative entitled “Song Ji Hyo’s Beauty Views”, which is to be hosted by a celebrity from a popular Korea variety show, Running Man. The program is set to attract millions of viewers who are already big fans of Korean shows.

    This show marks a rare occasion that a famous Korean celebrity with mass appeal across Asia works with a regional OTT video platform in a production to share the latest fashion and lifestyle tips in Korea. With “Hallyu” Korean wave sweeping over Asia, this Viu Originals production is primed to be a runaway success.

    Song Ji Hyo’s Beauty Views will provide a refreshing approach, offering viewers an immersive experience and insights into Korean beauty and lifestyle trends. The show is expected to be popular with viewers and may feature episodes in which Song will travel overseas with Viu, interact with fans and share her experience of the products along with insightful advice on the latest fashion and style trends in Korea.

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  • ALTBalaji claims its exclusive content has global reach, regional shows in pipeline

    MUMBAI: ALTBalaji, the digital platform of Balaji Telefilms which launched on 16th April 2017, now has an audience in over 70 countries with 10 days of the service going live. ALTBalaji was made available globally and the shows have found an audience not just with the South Asian Diaspora but also with regions where Indian entertainment content has been popular.

    The countries include US, Canada, Great Britain, Australia, Far East and UAE which have large pockets of Indian communities and places like Suriname, Curaco, Armenia, Ghana, Kyrgystan and Aruba which have PIOs in significant numbers.

    ALTBalaji’s launch line up of shows include Karrle Tu Bhi Mohabbat -starring Ram Kapoor and Sakshi Tanwar, in a story of two opposite attracts, DevDD -a show depicting a female Devdas who is wilder than the imagination, Boygiri – a tale about 6 men who refuse to grow up, Bewafaa Sii Wafaa- a show on married couple finding their soulmates after marriage and Romil and Jugal- a passionate tale of Romeo and Juliet with a twist. These original stories have been lapped up by the audiences that have been starved of well-made and interesting stories.

    ALT Digital Media Entertainment CEO Nachiket Pantvaidya said – “We have created a platform for original and exclusive Indian content that fills the gap between what Indian TV shows and Western shows have to offer. We are showcasing original and exclusive content in languages like Bengali, Punjabi, Tamil and Gujarati that will appeal to a broad spectrum of South Asian audiences globally and we are happy to discover that even non-Indian audiences subscribed to our shows and are enjoying them.”

    ALTBalaji will release new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.

    The long illustrious list of artistes comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

    ALTBalaji’s 250+ hours of original and exclusive content offer a wide range of genres; the package has something for every viewer.

    Shows in regional language are also in pipeline for the platform, Maya Thirrai- a Tamil thriller drama will soon be available to viewers. ALTBalaji offers an extensive range of shows in various languages and genres to all age groups and regions, both in India and abroad.

  • Vihaan bags BSNL’s north-east connectivity project

    NEW DELHI: Indigenous telecom equipment manufacturer Vihaan Network Limited has bagged a Rs 16.48 billion telecom infrastructure project of state-owned Bharat Sanchar Nigam Ltd for providing connectivity in over 4000 villages in remote areas of Arunachal Pradesh and Assam.

    Emerging as the lowest bidder in the tender opened for the first phase of the project yesterday by BSNL, VNL will get whole of Arunachal Pradesh which will be around 70 per cent share in the first phase of the North East mobile Connectivity.

    This project is part of the Rs 53.3618 billion worth Comprehensive Telecom Development Plan for the North-Eastern Region (NER) comprising eight states which was approved by the Union Cabinet in September 2014.

    The project envisages providing mobile coverage in 8,621 unconnected villages and seamless coverage along National Highways in the North-East region through 6,673 towers, and will be funded from the Universal Service Obligation Fund (USOF).

    The Project earmarked by BSNL for the domestic technology players would give the remaining 30 per cent to second lowest bidder HFCL with around 20 per cent price differential at Rs. 19.7 billion, but will be executed at the same price as that of the lowest bid.

    VNL has been given the responsibility of creating the infrastructure across bordering state of Arunachal Pradesh while the other partner will execute the project in two districts (Karbi Anglong & Dima Haso) of Assam.

    VNL chairman Rajiv Mehrotra said, “It is both a challenge and opportunity for the home grown company and we consider the awarding of the project is also the recognition of our work for connecting the Left Wing Extremist areas in 10 states. We are committed to successfully complete the Prime Minister’s dream project and wish to express our gratitude to the communications minister Manoj Sinha and BSNL chairman Anupam Shrivastava for reposing faith on us.”

    Under the Phase-I of the project, which is to be executed by state owned operator BSNL, 2817 sites are to be installed to cover 4118 remotely located villages and tough terrains in Arunachal Pradesh and two districts of Assam. Projects are to be executed solely through indigenous technology. As per the project condition, the lowest bidder, Vihaan Networks (VNL) in this case, will get to roll out around 1,893 mobile towers in Arunachal Pradesh.

    “Today, such a concerted move will also fulfill the government’s vision of Make in India and bring in significant indigenization which is the need of the hour. We hope that with the successful completion of this project, the North East states will be seamlessly connected with other parts of the country through mobile coverage.”

    As part of the project Eco-friendly green Mobile towers will be erected by VNL using its own technology and will be fuelled by solar power.

    VNL had also completed successfully a BSNL project last year for creating infrastructure in LWE areas after it bagged the contract as the lowest bidder in December last year for providing voice and data connectivity in the most challenging terrain.

    The Union cabinet then chaired by Prime Minister Narendra Modi had accorded an approval to install and maintain 2,199 mobile towers in Naxal-affected states. Funding came through the USOF (universal service obligation fund) supported scheme.

    VNL was instrumental in executing a major part of this project by installing around 1,315 solar empanelled towers in the LWE region in record time.

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    BSNL leads in wireline broadband internet subs addition in Sep-16

    Bharat Net first phase nears completion, provides b’band to village admin

  • Ooyala & Adobe together make an OTT connection

    MUMBAI: Ooyala, a global provider of video monetisation technology and services, has announced a new partnership with Adobe that combines Ooyala’s Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud. Premium media and entertainment companies will be able to build best-of-breed digital TV and OTT solutions for greater engagement, measurement and recognise greater returns with video.

    With Adobe’s TV-delivery and monetisation technologies, premium content providers benefit from the same reliable scale and device reach achieved in some of the largest live events to-date, including Superbowl LI, international Olympic coverage and the FIFA 2014 World Cup. The new partnership allows customers to also use Ooyala’s complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India.

    Ten of the ten largest media companies rely on technologies within Adobe Experience Cloud to deliver, measure and monetize video content across any screen. Even more brands and media companies can benefit from Ooyala’s IVP products and Adobe Primetime’s playback and ad insertion technologies, giving them a way to deliver great video experiences and drive more value from their content.

    Through this partnership, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs. With highly reliable delivery, measurement and insights for greater engagement, Ooyala customers can see scalable results. Broadcasters and publishers can more effectively grow and monetize their global audiences, major brands can increase brand loyalty, and sports teams and leagues can drive higher fan engagement.

    “Video is unquestionably the crux of the digital transformation for the global media and entertainment market,” said Adobe’s media and entertainment head of business development Kevin Towes. “As Ooyala leverages Adobe technology, we can help media companies achieve their transformation faster, with greater video monetisation, engagement and measurement.”

    “Modern media companies with large audiences and real skin in the game need better insights and technologies to recognize greater return on their video business,” said Ooyala co-founder and SVP of products and solutions Belsasar Lepe. “Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal — to grow your business.”

    Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia) are a few of the hundreds of broadcasters and media companies who chose Ooyala.

  • 99% telecom-related plaints resolved on Twitter

    NEW DELHI: About 99 per cent of the complaints have been resolved through social media since the launch of Twitter Sewa in August last year for registration and resolution of complaints.

    According to data released by the Bharat Sanchar Nigam Ltd, a total number of 27,988 complaints had been received as on as on 15 April 2017 and it had resolved 27,965 grievances with a resolution rate of 99.91%.

    Communications Minister Manoj Sinha having twitter account @manojsinhabjp has been calling for daily status reports on resolution of telecom and postal related complaints received through this platform.

    Similarly, India Post has handled 27,000 tweets and resolved them promptly.

    In case of Telecom, consumer complaints relate mainly to telephone bills, broadband connectivity, faulty connections, shifting of landline phones and wi-fi hotspots, while in the case of postal services complaints are mainly in the nature of slow delivery of their articles containing PAN Cards, Roll numbers, parcels, money orders and medicines etc. Issues relating to repairs of Post Office buildings, technical issues with saving banks accounts are also sorted out quickly.

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  • Hooq unveils three Asian original productions

    MUMBAI: Hooq will be doubling down on local Asian stories, making a bold move into original content across the region.

    Hooq will be announcing five all-new Asian originals, adding to its already comprehensive Asian catalogue. These five new projects, which will be announced at APOS this week, from across the region and take the form of three movies, a multi-episode series along with five pilots. The projects also transcend genre with romance, comedy and drama.

    “There is a huge thirst for high quality, unique Asian stories, told from an Asian perspective. We aim to satisfy this with Hooq Originals on our platform. These four new Hooq Originals are going to whet your binge-watching appetite for drama, romance and comedies. This is just the beginning of a lot more exciting Asian originals to keep you Hooq’d. We will continue to push boundaries, to evolve and stay committed to delivering unique, compelling and edgy Asian stories to our millions of Hooq customers,” said Hooq chief executive officer Peter Bithos.

    These four new original productions come on the back of Hooq and Globe Studios’ first highly anticipated original production On The Job – the pilot of which will now be released as a full-length movie followed by a 5-episode series forming Season 1. Directed by Erik Matti and co-produced with Reality Entertainment, this thrilling drama of crime, deceit and struggles touch scarily close to the hearts of the current underbelly deep in Filipino societal issues. The full-length feature film is slated for release in August 2017 followed six weeks later by the rest of season 1.

    ‘The T Party’

    The second Filipino original production from Hooq, codenamed ‘The T Party’, centres around today’s modern story of finding love on an online dating app aims to delight and entertain with its sexy, steamy yet funny romances. The development of an eight-episode series is now underway with top directors in the romcom genre including Joyce Bernal, as well as Marvin Agustin in his directorial debut. Each episode will revolve around intertwining stories based on finding love (or otherwise) through a popular dating app. It will be, in most ways, an unofficial guide, and a scandalous expose on the merry world of online dating, as navigated by an insider. This series is scheduled to debut exclusively on Hooq in the late 2017.

    Marlina the Murderer in Four Acts

    Hooq’s first Indonesian original, “Marlina The Murderer in Four Acts” has been selected at the Director’s Fortnight session at the 2017 Cannes Film Festival. Marlina is Hooq’s first venture into Indonesian production. Hooq has chosen to co-produce this film with award-winning Indonesian film- maker Mouly Surya and producers Rama Adi and Fauzan Zidni. The film is a co-production between Cinesurya and Kaninga Pictures, Sasha and Co Production, Astro Shaw, Hooq and Purin Pictures. Marlina tells a story of a young widow of the Indonesian hills of the Island of Sumba. Attacked and robbed by a gang of local men, Marlina exacts revenge on the entire gang. The next day, she commences a journey for justice, empowerment and redemption. But her road is long, especially when the ghost of her headless victim decides to haunt her. This is the first Indonesian film to have been selected at Directors’ Fortnight session and the fourth ever selected in Cannes. Marlina is targeted to hit the big screens towards the end of 2017.

    Sweet 20

    In partnership with Starvision and CJ Entertainment, directed by Ody C. Harahap, Sweet 20 is an adaptation from a best-selling Korean movie called Miss Granny. This remake of the Korean comedy tells the story of a 70-year old grandmother, Fatmawati who was transported back to her youth as a 20-year old and becomes a star. However an event occurs where she has to make the difficult decision to remain in her new life or return to being a 70-year old in order to save the life of her grandson. Sweet 20 is slated to hit the big screens in Indonesia this June.

    The fourth and fifth Hooq Original will be announced later this week during APOS.

  • Voot partners Google to launch VoD PWA

    MUMBAI: Viacom18’s ad-supported OTT service Voot has turned its mobile website into a Progressive Web App (PWA) using features such as add to homescreen and a service worker. PWA allows reliable, fast, and engaging experience for users on mobile web.

    Viacom18 Digital Ventures COO Gaurav Gandhi commented, “In this business both content and technology have equal equity in realizing the potential of our consumer proposition. While content is our domain expertise, to push the envelope in terms of technology, we continuously work with partners from around the world. We are delighted to work closely with Google to launch Voot on the PWA platform. This launch significantly enhances the experience for all Voot users on mobile browsers and we believe this is a big step where users can have an equally rich experience of our service without downloading the app.”

    Voot is available as both a native app and a mobile web app. It offers close to 35000 hours of premium content that includes not only exclusive shows from theViacom18 network channels like Colors and MTV, but also original series created for Voot. It is also the largest online destination for kid’s content under its brand Voot Kids.

    Voot launched its new UI first on mobile web, ahead of desktop web and native app. Within days of launch, the video watch time on mobile web is jumped over 39 per cent and is comparable to that of native apps. The improvements also had a significant positive impact on reducing load times, reducing abandonments, and much better conversions.

    “We have moved the needle very significantly when it comes to user experience on the Mobile Web by adopting PWA,” said Viacom18 Digital Venture product and technology head Rajneel Kumar. Kumar further added, “All the time and effort we’ve spent on technology and UI changes as well as optimizations seem to be showing very positive results. We are going to continue to refine this further and we are confident that we will continue to see significant consumer lift.”

    “We are delighted with the Voot implementation of a Progressive Web App. PWAs are well suited for India, where the mobile web allows publishers to reach a large audience across a highly diverse set of devices and bandwidth. The early numbers on performance are very encouraging, and demonstrate the potential of mobile web media distribution, ” said Google product manager John Pallett.

    Voot PWA includes offline page caching functionality, fast loading, responsive interface and push notifications. The ‘Add to Home Screen’ feature of PWA allows the user to launch the page from their home screen like a native app and a service worker decreases load times. Voot is an early adopter of this technology and it is only a matter of time before PWAs become the new standard for web interactions, just as responsive design has become the norm rather than an exception.

    While 4G services have recently launched, there are many users who access the Internet via 2G and 3G networks, with slow and sometimes expensive data transfer rates. To reduce the data transfer, VOOT has optimized its images specifically for mobile. The site now dynamically serves either JPEG or WebP images depending upon browser capabilities that minimize image data size, resulting into seamless viewing experience.

    These optimizations resulted in a 63 per cent reduction in first-view page load data transfer and an 86 per cent reduction in data transfer for returning visitors. Page loads became five times faster for first-time visitors, and almost seven times faster for returning users.

  • Reliance Entertainment re-launches Bigflix in nine languages

    MUMBAI: Anil D. Ambani led Reliance Entertainment’s pioneering movie platform, Bigflix, is now a global personal blockbuster for Indians in India and audiences across the world. Reliance Entertainment today announced the launch of Bigflix in a nine-language, multilingual avatar for India and global markets. With the re-launch, the country’s first video-on-demand brand is back with a contemporary positioning and a bigger reach in and outside of India.

    The new Bigflix will have 2000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. The indigenously developed technology of Bigflix will deliver a personalised theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.

    Bigflix technology will allow a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience.

    Said Reliance Entertainment chief operating officer Shibasish Sarkar, “Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, Bigflix will fill in the void created by the decline of the home video market by digitally delivering movies.”

    With 3.9 million registrations, Bigflix is already amongst the leading SVOD (Subscription Video On Demand) provider. It offers video content in categories such as feature films, short films, devotional, and movie trailers.

    Reliance Entertainment-Digital CEO Amit Khanduja said, “Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. Bigflix will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.”

    In its revamped avatar, Bigflix will also serve the latent demand of the Indian expatriates across the world. With its multi lingual library of 2000+ HD films, including latest films, Bigflix aims to put an end to piracy and poor quality film viewing.

    Bigflix is one of the world’s largest SVOD provider with over 3.9 million registered users. Launching with an aggressive pricing of Rs 50 for unlimited viewing per month, Bigflix is set to provide quality entertainment without breaking the bank across genres, languages and platforms.

  • Eros Now plays on Ola Play now

    MUMBAI: Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms owned by Eros International Plc, has announced a strategic integration deal with India’s leading mobile app for transportation, Ola’s connected car platform for ridesharing, Ola Play. This strategic revenue-sharing partnership through Eros Now subscriptions will enable an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

    Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers. Eros Now offers the widest library of films, music, premium television, and regional content that has the potential to enhance the experience for many Ola customers.

    Ola commuters will now have easy access to a vast array of unlimited entertainment options through Eros Now on Ola Play. Content will be customized depending on customer preferences and ride information like time and destination to provide the perfect connected in-car experience. The association particularly adds value to the superior experience proposition of Ola Rental and Ola Outstations categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with Eros Now’s broad selection of entertainment choices on display. The offering is currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad.

    Commenting on the integration, Eros Digital CEO Rishika Lulla Singh said, “Connected cars are a reality now in India with Ola Play. We are excited to join hands with Ola as our vision remains to provide easy access to premium experience on-the-go. This strategic integration enables increased user engagement and will help us increase our reach to millions of Ola customers.”

    Speaking on the development, Ola Play sr. director Ankit Jain said, “At Ola, we are tirelessly working towards enhancing customer experience, Ola Play is a strong step in that direction. In line with such efforts, our association with Eros Now is sure to offer our discerning customers an unparalleled entertainment experience. A boon for our Outstation customers who spend hours at a stretch in the cab, they now have an even stronger reason to choose Play on our platform. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, giving them the power to control their time spent inside the car, and building an experience that is intelligent, contextual, and unique.”

    With this association, Ola Play customers will have access to a vast and diverse range of popular movies on Eros Now. Currently, the offering is available in four cities in the country: Mumbai, Delhi, Bangalore, and Hyderabad.