ITV

Category: iWorld

  • ALTBalaji integrates JioMoney as a payments platform

    MUMBAI: ALTBalaji, a digital platform for original content subscription service, has integrated with JioMoney, the mobile wallet from Reliance Payment Solutions Limited.

    The integration will enable easy and hassle-free subscription payments for ALTBalaji’s customers. With over 250 hours of original content, ALTBalaji has become a popular service.

    ALTBalaji was launched on 16 April 2017 with five original shows, and adds new shows every fortnight for its viewers to binge-watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

    JioMoney is the PPI wallet offered by Reliance to carry out instant cashless transactions. Jio Money offers a safe and secure platform for making digital transactions at both physical and online stores. JioMoney has been consistently enhancing the digital transaction ecosystem in the country. JioMoney users can do mobile and DTH recharges, make everyday payments at physical stores, send/receive money, pay insurance premiums, manage finances, get great deals, and much more. Simultaneously JioMoney Merchants can also leverage the digital ecosystem to bring greater choice and benefits to their customers.

    Commenting on the partnership, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd said, “ALTBalaji is the #1 repository of original and exclusive Indian content in the OTT space today. Our integration enables us to synergistically target quality content to JioMoney consumers while allowing an easy and quick means to pay and subscribe via JioMoney”.

    ALTBalaji launched with shows like DevDD, Karrle Tu Bhi Mohabbat, Boygiri, Bewafaa sii Wafaa, Romil & Jugal and have added The Test Case starring Nimrat Kaur and Maya Thirrai – the first Tamil original digital series to the portfolio.

  • Sports-first TV service FuboTV receives $ 55 m investment

    MUMBAI: fuboTV (fubo.tv), a leading sports-first streaming TV service in the U.S., has announced that it has raised an additional $ 55 million. The Series C round was led by leading Europe and New York-based VC fund Northzone, which will take a board position at the company. Also participating in the round are 21st Century Fox and Sky – both previously part of fuboTV’s Series B round – and Scripps Networks Interactive. The total investment raised to date by fuboTV is now more than $75 million.

    LionTree Advisors served as financial advisor and placement agent for this round.

    Launched in January 2015 as a streaming soccer service, fuboTV has evolved into one of the top virtual MVPDs in the U.S., bringing subscribers access to dozens of sports, entertainment, and news channels. The company launched its expanded “Fubo Premier” entry-level bundle in April 2017 with a line-up of 55-plus channels, including 31 that feature sports content – more than any competitor’s similar package. This live streaming TV line-up features coverage of the most popular sports teams, leagues, and tournaments in the world, as well as both professional and collegiate local teams via regional sports networks (RSNs) from Fox Networks Group and NBCUniversal. All channels available via Fubo Premier, as well as several add-on options, can be found at fubo.tv/welcome/channels; and a list of channels, broken down by sports carried, can be seen on this chart.

    With the closing of this fundraising round, Fubo plans to expand its basic line-up with new programming offerings; grow its engineering and product teams to continue to improve its state-of-the-art, back-end technology and build additional features focusing on its sports fan enthusiasts; and expand marketing efforts.

    Pär-Jörgen Pärson, partner at Northzone, who is joining the fuboTV Board, commented: “Fubo is at the apex of capturing a fundamental shift in consumer behavior. Just like we saw as early investors in Spotify within the music business, this will be potentially an even bigger game changer as television consumption moves online to mobile devices, computers and TV apps. Sports represents prime real estate in the television market, with a massive and engaged audience share, and Fubo has already achieved market-leading coverage of the best live sports content. David and his team have achieved incredible growth in the two years since launch, and we are excited to be partnering with Fubo as they take the next steps in building the online live sports experience of the future.”

    fuboTV co-founder and CEO David Gandler said: “Closing this latest round of funding is testament to our ability to execute efficiently in a very competitive market, and to our investors’ acute understanding of the future of our industry. Long term, we are best positioned to drive value for all major media companies and consumers in the U.S. and abroad.”

    Scripps Networks Interactive president of content distribution & marketing Henry Ahn added: “At Scripps Networks Interactive, we believe that defining and responding to changing consumer behavior is essential to our continued success. David and his team have created an exciting and innovative global platform that helps engage a new generation of consumers, and our investment in the team and their technology will enable them to continue to develop their offering and reach for the long-term.”

    Currently being offered at a discounted introductory rate of $34.99 per month, Fubo Premier is available with no long-term contract and for a free seven-day trial. In addition to streaming their favorite programming live, on demand or via DVR on fubo.tv, and through Fubo’s mobile and over-the-top (OTT) apps (see below for a full list of compatible devices), it was recently announced that subscribers can also use their Fubo credentials (name and password) to log directly into several popular channels’ websites and apps. This includes authenticated access to live and on demand programming – including additional content exclusive to these platforms – at no additional cost.

  • Amazon Prime: Keshet brings ‘Baker and Beauty’ to 200 countries

    MUMBAI: Keshet International (KI) has announced a worldwide licensing deal in more than 200 countries and territories for the addictive Israeli romantic comedy series The Baker and The Beauty. Prime Video will be the premium subscription streaming home for season one and season two which is currently airing in Israel, with both seasons amounting to 20 half-hour episodes.

    Later this year, Prime members will be able to stream The Baker and The Beauty via the Amazon Prime Video app for TVs, connected devices including Fire TV and mobile devices or online. Members can also download the series to mobile devices for offline viewing at no additional cost to their membership. The series will be a global release and available on Amazon Prime Video for members to watch via the Prime Video app or online at PrimeVideo.com in more than 200 countries and territories.

    The Baker and the Beauty, created and written by Assi Azar and produced by Endemol Israel (season one) and Shenhar Productions (season two) for Keshet Broadcasting is one of the highest-rated scripted series ever in Israel and has been successfully adapted The Netherlands (Net 5). The global Amazon deal was brokered by KI senior sales manager Rose Hughes.

    KI COO Keren Shahar and president – distribution said, “Owing to its totally universal appeal and uncompromising high production values, The Baker and the Beauty has found itself another new home on one of the world’s most prestigious content platforms, Amazon Prime Video. Following the acquisition of The A Word for US Prime members, we’re delighted to be in business with Amazon again, and this time on a global level.”

    This addictive romantic comedy follows the impossible love story between a simple baker and an international superstar. Noa Hollander has it all: she’s the most famous woman in the country, the beautiful daughter of a hotel magnate, a successful model with an international career and – up until now – one half of a Hollywood power couple. Amos is a simple 28-year-old guy who still lives with his parents and works at the family baker. A chance meeting leads to an unlikely love story.

  • News: Facebook edges out traditional media, global: 39% & A-Pac: 22%: Ogilvy survey

    MUMBAI: Survey findings released by Ogilvy Media Influence’s annual global survey of over 250 reporters and editors finds Facebook to be the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.

    “Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Ogilvy worldwide chief communications officer Jennifer Risi. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”

    The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.

    Additional key findings:

    Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].

    In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].

    Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.

    Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.

    The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.

  • ALTBalaji welcomes Pammi Aunty & family

    MUMBAI: OTT platform ALTBalaji is bringing a hilarious new show with Pammi Aunty to its viewers. The digital show will showcase celebrated Pammi Aunty aka Ssumier Pasricha and her maddening dysfunctional family. The highlight of the yet to be named show is the fact that all the characters are played by Ssumier Pasricha himself.

    The entertainment dose of ALTBalaji’s new show is manifold as it is a riotous extension of Pammi Aunty; where audience gets to meet her larger than life funny family as well. Her America-returned son Timmi, fireball draped maid Shanti Shole and one amusing neighbour Kishori Lal will add zest to the antics of Pammi Aunty. After launching the stand-up comedy playlist, ALTBalaji is enduring the tradition of bringing laughter to its viewers with this show. The character of Pammi Aunty is loved and the videos are shared endlessly on social media; her funny anecdotes on life and people has been a source of enjoyment for the masses.

    Speaking on the show, Ssumier Pasricha said, “The most exciting part is that I get to enact four characters in one show, it is once in a lifetime opportunity for any actor. The entire show is Ekta’s vision and it was her idea for me to play multiple roles. It would be interesting for viewers to see hysterical relationship dynamics between the members of this family.”

    ALTBalaji is available in 75 countries and promises to offer 250+ hours of original, exclusive content to its subscribers. It has watch time of more than 100 million minutes so far. The app had over three million downloads across iOS and Android users and was recently the No.3 top grossing iTune app in the entertainment section in India.

  • Unbxd raises $ 12.5 mn to fuel innovation

    Unbxd raises $ 12.5 mn to fuel innovation

    MUMBAI: Unbxd, the cloud-based product discovery platform for e-commerce, has raised $12.5 million in Series C funding led by Eight Roads Ventures, the proprietary investment arm of Fidelity International Limited, and from existing investors IDG Ventures, Inventus Capital Partners and Nirvana Ventures. Unbxd will further invest in its artificial intelligence (AI) powered platform that enables online retailers to capture the 15%-40% in revenue that is lost due to a poor product discovery experience.

    Infosys co-founder Kris Gopalakrishnan also invested in the round. Avendus Capital was the exclusive financial advisor to Unbxd’s Series C round.

    Retail’s success in e-commerce has become more critical now than ever and heavily hinges on customer experience. The Unbxd AI powered personalized product discovery platform uniquely understands users’ intent to significantly enhance their online shopping experiences, increasing conversions and revenue.

    “Traditional rules-based e-commerce technology is hard for retailers to manage while also delivering a poor experience for their shoppers. With a better AI solution in place, retailers are more competitive because shoppers can more easily buy what they seek,” said Unbxd CEO Pavan Sondur.

    “Unbxd has a great product/market fit, and now is the right time to accelerate its go-to-market strategy. E-commerce product discovery tools represent a multi-billion-dollar opportunity globally and Unbxd is well positioned to emerge as a leader in the space,” said Eight Roads Ventures managing partner Raj Dugar.

    The funds raised will be invested in enhancing Unbxd’s proprietary Intelligence Engine. The Unbxd Intelligence Engine today captures and processes more than 50 shopper data signals, to power personalized search, navigation and product recommendations on e-commerce sites. Unbxd will also open new offices, to be closer to its customers in Chicago and New York.

    Unbxd revenue grew 400% in the past year and it strengthened its Internet Retailer 500 customer base by adding leading retailers including Ashley HomeStore, Express and FreshDirect.

  • Viacom18 distribution among IBC finalists as Voot sees 77% visitor-to-video hike

    MUMBAI: IBC has announced the shortlist for the IBC2017 Innovation Awards. Demonstrating a breadth of innovation in the electronic media, entertainment and technology industry, the international judging panel reviewed an array of compelling entries, settling on 11 finalists from around the world, all offering very different solutions.

    The shortlist covers everything from a major football final to e-sports; from virtual studios to channel marketing; from mobile OTT on a massive scale to seamless content delivery on high speed trains. Taking to the stage during IBC Awards Ceremony on Sunday 17 September will be representatives from Toronto to Singapore, the UK to India, and Spain to the USA.

    For 2017, IBC’s 50th anniversary year, categories in the Innovation Awards were updated to reflect and respond to the shifting industry landscape. Three awards will be presented for the most innovative projects in Content Creation, Content Distribution and Content Everywhere. What has not changed is the emphasis on collaborative work to tackle a real challenge, and the trophies are taken home not by the technology partners but by the broadcasters, media enterprises and service providers who commissioned the project.

    “I was astounded by the quantity, and most important the quality, of entries this year,” said Michael Lumley, chair of the judging panel. “It took a lot of intense discussion to get down to 11 finalists – it was a very tough task and there were many excellent projects which did not make the shortlist, often by a very fine margin.”

    “The international spread of 2017 finalists reflects the global reach of IBC, and the global significance of these most highly-coveted awards,” Lumley added. “I look forward to congratulating all the finalists and hearing the winners announced on Sunday night at IBC.”

    Content Creation – three finalists

    ITV in the UK has been shortlisted for its Project Phoenix. The broadcaster needed to develop a system which managed the production of promos and trailers from commissioning to transmission. The result creates more than 1,000 marketing assets every month, with almost all versioning carried out automatically. Technology partners alongside ITV were 100 Shapes, Cantemo, Codemill, NMR, Pixel Power and Vidispine.

    Leading broadcaster Mediacorp made the shortlist for implementing a service-oriented architecture to break down silos across its global campuses and create a seamless production and delivery environment. Its new centre includes a 3,000 square metre newsroom producing online, television and radio news in four languages, together with six studios and a large theatre, more than 100 edit suites and OTT and broadcast delivery. Systems integrator Qvest Media brought in an enormous number of technology partners, including Actus, Adobe, ATCI, Autoscript, Avid, Axon, Baton, Blackmagic Design, Cisco, Dalet, DHD audio, EVS, Fairlight, Grass Valley, Harmonic, Hitachi, HP, IBM, Ihse, Lawo, Lund Halsey, Netia, Octopus, Oracle, Raritan, RCS, SAM, Scheduall, Shotoku, Sony, ST Electronics, Telestream, TriplePlay, TSL and Vizrt.

    Groupe Média TFO has transformed itself from a small, French language broadcaster in Ontario, Canada, into a major online presence producing much-loved children’s programming. Its Laboratoire d’univers virtuels, or LUV, took a fresh approach to virtual sets, using the power and cost-effectiveness of the Unreal games engine from Epic Games. Today TFO produces as many as 40 short videos, in real time, each day, from a single studio. As well as Epic, technology partners were CEV, stYpe and Zero Density.

    Content Distribution – four finalists

    Arena Television is a UK-based outside broadcast provider, and led the industry in Europe with its first all-IP truck. It is regularly used to originate BT Sport’s 4k Ultra HD coverage of the English Premier League. Technology partners for this pioneering truck (and a second which is now also in service) were Cisco, Grass Valley, Lawo and Videlio Video Solutions.

    Dutch media company DMC has migrated from broadcast playout centre to comprehensive media logistics service. As part of this it has migrated to a fully virtualised private broadcast cloud that provides DMC’s clients with the asset management, publishing and distribution services they need, linking international content owners with 700 million European viewers. The new platform was developed with Cisco, Equinix, Pebble Beach Systems, Red Hat, Super Micro and VMware.

    Sinclair Broadcast Group operates 233 television stations in 108 US markets. As part of its programme to provide a common platform for on air and online services, it has developed a revolutionary approach to terrestrial transmission. The usual American model is “high tower, high power”: a single mast and transmitter. The new approach – developed by TeamCast and ONE Media for Sinclair – takes a cellular approach, using mini-transmitters just where they are needed in a large single frequency network.

    Viacom 18 is a joint venture in India between media giant Viacom and local service provider Network 18, running a multi-channel OTT network called Voot. Faced with the prospect of delivering content to the 300 million smartphones in India, across networks which are often crowded and at high data costs, it took a fresh approach, developing a progressive web service that delivered high performance without taking valuable memory space. Within just a few days Voot saw a 77% increase in conversion from visitor to video viewer and a 39% increase in session time per user. Google provided technology support.

    Content Everywhere – four finalists

    BT Sport was host broadcaster for the 2017 Champions League Final in Cardiff, Wales, and went all in to engage with as many people as possible, in as many ways as possible. Separate trucks covered the game in HD and in 4k Ultra HD with Dolby Atmos sound – using the Arena truck nominated for the content distribution award. A unique 12 camera VR operation provided a rich 360˚ feed, including in-vision graphics, live replays and a separate commentary. The content was available online to all platforms as well as broadcast. Technology partners included Dolby, Ericsson, Moov, SAM, Sony, Telegenic and Timeline.

    ESL, the Electronic Sports League, is an eSports company that organises gaming competitions worldwide. For the finals of the 2017 Intel Extreme Masters tournament, held in Poland, it needed to find a delivery partner that could deliver live feeds to 13 broadcasters in multiple regions, with additional OTT and digital cinema delivery to some territories. ESL partnered with Deluxe to enable the delivery of live ESL broadcast feeds over the public internet. The eSports tournament reached more than 46 million viewers.

    For a decade Google Earth has given us the ability to explore the world using just the internet. Now we can immerse ourselves in its wonders using Google Earth VR. The new app uses touch, sight and sound to engage the viewer and to receive control feedback. New techniques render imagery smoothly, maintaining the immersion without confusion or motion sickness. Technology partners were Ant Food, Even/Odd, Joshua Moshier and Richard Devine.

    The final project on this year’s shortlist is a real content everywhere application – ensuring consistent media delivery on trains travelling in excess of 300km an hour. Renfe, Spain’s national railway operator, worked with Telefonica to ensure its 19 million high speed rail passengers can access premium content and live sports on trains and at stations as if they were at home. The project was led by Telefonica, with technology partners including Accedo, Cires21, Cisco, Hispasat, Iecisa, Indra, Nagra, Signiant and Teldat.

    The winners of these three awards will be announced during the IBC2017 Awards Ceremony, on 17 September. Special guest host for the evening is scientist and broadcaster Dr Helen Czerski. As well as the Innovation Awards, the ceremony will see the announcement of the Judges’ Prize, also in the gift of the same panel of international editors and consultants who have judged the Innovation Awards. Other awards to be presented during the ceremony include the IBC International Honour for Excellence, IBC’s highest award.

  • Apple TV: Unified Streaming selected to power dimsum subtitles

    MUMBAI: Malaysian VOD service dimsum has chosen Unified Streaming, a leader in cross-platform video-streaming technologies, to provide WebVTT subtitle support conversion for its subscribers with Apple TV.

    Smooth subtitling is crucial for dimsum. The SVOD service delivers the best multi-genre content from across Asia to a target audience of young, connected and mobile Malaysians.

    dimsum’s decision to partner with Unified Streaming came with the realization that Apple TV requires subtitles to be in WebVTT format and subtitle information to be present in a manifest file. Unified Streaming’s software program known as Unified Packager proved the ideal solution.

    “It works seamlessly with our existing workflow, which requires minimum effort in implementation by utilising Unified Packager to manipulate HLS manifest and splitting of multi subtitles”, says Boon Kim San, dimsum’s Manager of Apps Development and Operations.

    Besides efficiently packaging subtitles, Unified Packager uses one ingest format and can be integrated into any existing workflow and CMS. This means dimsum can offer uninterrupted and buffering-free HD streaming, along with advanced video player features including multiple DRM, audio languages and subtitles.

    “We are excited to be helping dimsum deliver the best subtitled viewing experience to its subscribers.” says Unified Streaming’s VP of Global Sales Simon Westbroek.

    About Unified Packager: Unified Packager is a software program that uses MP4 files to produce segmented output in HDS, HLS, MPEG-DASH and MSS formats. DRM can be applied using the command-line options. It smoothly handles advanced features for adding multiple audio codecs, such as Dolby Digital Plus (E-AC-3), DTS Express and Fraunhofer HE-AAC v2 (multichannel). Using subtitles is easy: Unified Packager supports using DFXP, ISMT, SRT and WebVTT.

    About Unified Streaming: Unified Streaming is dedicated to helping companies create and execute smart video streaming technologies. Its products are in operation around the world, with customers ranging from live news broadcasters and major TV networks to service providers and technology partners.

    The ease of use and reliability of our solutions allow customers to shorten their time-to-market. Our solutions fit into existing frameworks (Apache, IIS, Lighttpd, Nginx) thus allowing for greater return on existing investment and reducing delivery cost significantly.

  • OTT driving Taiwan multichannel video: CASBAA study

    MUMBAI: A new study by regional pay-TV industry group CASBAA shows that overall access to multi-channel video services of all kinds in Taiwan is being bolstered by a mobile video market now accounting for 92 per cent of all individuals.

    According to the CASBAA study (to be discussed on 22 June during the “Taiwan in View 2017” conference in Taipei), with 15 locally established OTT platforms (as opposed to cross-border pirate services delivered from illegal off-shore servers) the largest group of OTT followers in Taiwan are young women aged 18-34, some 42 per cent of the total. Together with 18-34 year-old males, almost 70 per cent of OTT subscribers are “binge” viewers.

    The fast-rising level of mobile broadband penetration is benefitting cable TV and IPTV operators as they develop their own multiscreen services. No longer limited to traditional TV viewing, Taiwan’s mobile broadband subscribers are downloading apps and logging-in to pay-TV programming of all kinds.

    With access to fully digitized networks (95 per cent of Taiwan’s 5.2m cable TV subs) Taiwan’s pay-TV platforms now offer value added services such as VoD, interactive music and games, along with newly sophisticated EPGs, PVRs and the promise of Augmented Reality and Virtual Reality services.

    In line with the Netflix model, local pay-TV platforms are also bundling their own content with that of non-domestic program providers, developing exclusive content and packaging that appeals to younger consumers. Meanwhile, according to CASBAA, complex government constraints on cable TV investment under Taiwan’s ownership rules continue to hold back the industry. (These preclude any minimal state ownership (no matter how indirect) in pay-TV – but not telcos. The result is that “convergent” investment is difficult.)

    “The complicated rules on investment, along with a hugely damaging level of content piracy, are not only holding back the growth of the local pay-TV market but also the overall economic development of Taiwan as a whole,” said CASBAA chief policy officer John Medeiros.

    “Living with massive revenue leakage from piracy while blocking sufficient investment in the digital economy, Taiwan is falling behind its natural potential as a regional communications hub,” said CASBAA CEO Christopher Slaughter.

  • Tata Elxsi provides CoE for Airtel Internet TV

    MUMBAI: Connected Home Center of Excellence (CoE) of Tata Elxsi, a global design and technology services company which works with leading MSOs, content providers and studios to develop innovative services and applications that create subscriber stickiness, has leveraged deep domain expertise for video, IoT and smart home services. It has also leveraged the experience of open source middleware such as RDK and Android TV, and solution accelerators to support rapid development and deployment of next-generation Connected Home services.

    The Connected Home CoE has successfully worked with leading service providers across the world, enabling the launch of new value-added services in the home context, including OTT, IoT-based security, surveillance and healthcare.

    With increasing demand from consumers for a seamless and connected viewing experience across traditional TV and OTT, operators are considering Android TV as the middleware platform for next-generation set-top boxes and home gateways.

    The latest project executed by the team is Airtel’s Internet TV. Tata Elxsi is proud to be associated with Airtel, as a technology partner for system integration for the Internet TV.

    Tata Elxsi, backed by 25 years of engineering experience and specialisation in video and OTT service delivery, developed and integrated key software components to ensure that the Android TV application suite provides a seamless user experience whether the viewer accesses online or offline content. This includes the OTA (Over the Air) upgrade module, a smart UI, customized Android TV launcher and software optimizations to future-proof the service.

    Airtel Digital TV CEO Sunil Taldar said, “Tata Elxsi has been a valuable partner in our latest innovation – Internet TV. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product.”

    Tata Elxsi VP and head – broadcast business unit K P Sreekumar said, “We congratulate Airtel on the successful launch of the Internet TV. We are proud to be associated with Airtel for India’s first hybrid DTH-TV deployment using Android TV middleware. We believe that the solution has set a new benchmark for next-generation TV service delivery.”