ITV

Category: iWorld

  • Of Weaving Entertainment, digitally!

    MUMBAI: How would be the combination and its resultant be when one of the partners of a new venture would want to create and sell dreams and the other whips up and plays with numbers like a magician.

    An established actor and a business wizard have together started Weaving Entertainment Pvt Ltd., a film, television and digital production company. The duo — Nandish Sandhu and Gaurav Aggarwal — not only partnered in the production house but also co-own Ahmedabad Express team of the Box Cricket League.

    The ten-year old journey of friendship between Sandhu and Aggarwal has lately translated into a business partnership. Aggarwal took a stake in Sandhu’s team and now it has become a business alliance — a new venture comprising a six-member crack team which is in talks with digital players for making web series.

    Says Aggarwal: “Last year, we partnered Ahmedabad Express, and that’s how our friendship became a business tie-up. We thought of starting our own production house, and hence — ‘Weaving’ was born.” “Our production house is open to the idea of making television series too,” he added.

    In December 2016, the production house launched its short film — The Girl In Red, based on the short film ‘Gutthi’ which was written and directed by Abhishek Chatterjee. The Girl In Red got over two million views.

    “For the film, we did not compromise on anything at all. We made sure we have the best quality — in terms of talent, equipment and artistes. Making optimum use of our budget, we made the best products, and got a terrific response. That was the first encouragement to march ahead,” Aggarwal added.

    ‘Weaving’ seemed to have weaved its magic into the hearts and minds of publishers, broadcasters and the viewers. “The Gift’ was the second successful product by ‘Weaving’ which was now made for SonyLiv. Mandira Bedi, Gul Panag and Kushal Punjabi were the leading artistes in The Gift,” Aggarwal said.

    And Sandhu, best known for his role in shows such as Uttaran and Beintehaan, said: “I am into acting, which I plan to continue doing. I have been acting for other producers. But, after a point of time in your career, with your experience — you feel like doing a lot of changes during production.” Does one have the power and independence to make changes?

    Sandhu believes: “Your own production company gives you the liberty to make changes that you believe in. Your own company gives you the liberty to create content that you always dreamt of.”

    Forming a worthwhile company is one aspect of the business. It must have a sustainable business model too. In a creative industry, the duo believes, money is important but creative satisfaction is primary. “If one is not satisfied with the product it will not going to work,” the duo said.

    “The revenue model, however changes from project to project,” says Sandhu. Aggarwal added, “In our first film, we didn’t even think about it. We took up the opportunity as we liked the concept and the script, and it suited our budget too.”

    “The second film we did was not as smooth as we had a pre-decided budget. But, we went ahead and shot it. After our film aired on SonyLiv, people started recognising our work, and here we are — working on various projects, now,” says the duo.

    What about the type and quality of products they make? There are two ways of doing it. “One is a short-term goal and the other, long-term goal. In the former, people make videos wherein they put in the video anything and everything they have at their disposal because they are running after views,” says Sandhu. He insists that they had a long-term goal which is why they were making quality products.

    With the television background, why had they not thought of making products for the small screen? “Creative liberty,” Sandhu said, “is what attracted them towards the digital media.” Aggarwal echoed the thought, and said the digital platform, which is not restricted to any geography, helps them satisfy their creative itch. “It was amazing to see the kind of response (views) our first film got from across the globe — North America, Canada, Bangladesh and Pakistan, apart from India.”

    The exposure and experience of working in film and television production is helping generate and execute ideas in the digital world — ideas that are doing well, and raking in the moolah!

  • Spectranet ranked as fastest FTTH for June 2017

    Spectranet, India’s first 100% fibre broadband service provider today announced that it has been ranked as the fastest FTTH provider by Netflix. They have been ranked number 2 in the overall ISP rankings basis their primetime performance on Netflix, world’s leading internet television network with over 83 million members in over 190 countries.

    Spectranet is ranked number 2 for its superior service provided through its cutting-edge fibre network that delivers speeds of 100 Mbps and beyond and offers truly unlimited downloads & uploads without any speed capping.

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    Courtesy: Netflix

    On this feat, Mr Udit Mehrotra, CEO, Spectranet said, “As we are trending upwards every month since the inception of this ranking in India, we are proud to be the fastest FFTH provider in the ranking and we are looking forward to attain the fastest ISP ranking in the near future. We have already been the fastest fibre based internet service provider basis our performance in the month of September to December 2016. This has been made possible by our sustained efforts to deliver innovative and disruptive services to our customers at amazingly affordable price. Being the only ISP with 100% fibre network we believe that we can advance the lives of people in urban India by creating and delivering the best internet services which has become a basic necessity for people in this era of Third Age of Connectivity’.

    About Netflix survey:

    Netflix ranks performances of prominent ISPs across the globe for their ‘Prime Time Netflix performance’ and the ratings for ISPs in India were introduced first in the month of May 16.  Netflix introduced ‘fast.com’ to provide quick and simple way for any internet user to test their current internet speed.

    About Spectranet

    Spectranet is an innovative and disruptive technology company dedicatedly working to deliver joy, advantage and success for people through and by, the continuous pursuit of excellence in Internet services. It is India’s only end to end pure optical fibre network enabled Internet service provider, capable of delivering speeds of 1 Gbps for home & 10 Gbps for business customers.  With headquarters in Gurgaon, its fibre network presence is currently spread across eight major cities.  For further information, please visit http://www.spectranet.in/

     

  • Indian online video to grow to US 1.6 bn at 35 percent CAGR by 2022

    MUMBAI: Media Partners Asia (MPA) estimates that the Indian online video industry generated approximately US$ 230 million in total sales in 2016, and is on course to reach approximately US$340 million in 2017. MPA projects a 35 percent CAGR to 2022 as total industry sales top US$1.6 billion.

    Further, the MPA report entitled Asia Pacific Online Video & Broadband Distribution, says that the Asia Pacific online video market will scale to US$ 46 billion by 2022, with China contributing more than 75 percent. MPA indicates that online video revenues, including net advertising and subscription fees, will grow at a 21 percent CAGR across the region between 2017 and 2022, climbing from US$17.6 billion in 2017 to US$46 billion by 2022.

    Said Mumbai-based MPA Vice President Mihir Shah: “In 2016, Jio’s 4G launch intensified competition slashing mobile data prices. The currency demonetization initiative by the government, implemented towards the end of 2016, also helped spur a significant improvement in the digital payments infrastructure in the country. Both these events have served as catalysts for online video consumption and monetization. By 2022, SVOD will account for 17 percent of the online video market in terms of revenues. Online video consumption will remain dominated by YouTube with domestic challengers Hotstar and Voot performing robustly but in a distant second and third place, respectively.”

    China will continue to contribute the lion’s share of customers and revenues to the online video industry in Asia Pacific, garnering 85 percent of SVOD customers and 78 percent of online video sector revenues by 2022. Such growth and scale reflects: (1) Wide-scale investment in original and acquired OTT content, including early and exclusive windows; (2) A weak market for traditional pay-TV, creating an opportunity for premium content distribution and monetization through online video; (3) Steady improvements in broadband reach and infrastructure, as well as increased adoption of smart TVs and set-top boxes; (4) Consumer adoption of seamless payment systems, developed by the owners of some of the most popular online video services, who are also leveraging data analytics and bundling to create new cohesive new ecosystems for content, commerce and communication. China’s online video market is largely ad-supported but with subscription’s share of revenue hitting 33 percent in 2017 (compared to 18 percent in 2015 and 26 percent in 2016), prospects for a demand-driven subscription model remain bright.

    Japan, Australia, India, Korea and Taiwan will emerge as the markets ex-China with the most scale in online video revenues and distribution. This reflects robust payment infrastructure, including in India, along with the growth of advertising-funded platforms and the steady rise of premium, subscription-based platforms. Piracy and under-developed payment infrastructure will continue to limit growth across much of Southeast Asia although increased broadband penetration (led by mobile connectivity) positions telcos as key partners to drive online video revenues. Online video advertising, in particular, remains a scalable and vital opportunity in Southeast Asia while SVOD revenues will grow rapidly from a very low base.

    Said MPA executive director Vivek Couto: “Advances in telecoms and payment infrastructure continue to point the way forward for the online video sector in Asia Pacific, although business models and regulations continue to evolve in a sector that’s still nascent in most territories. Key trends are emerging: (1) Services anchored to nimble, robust and sustainable business models – built around strong execution and scalable content consumption – are rising to the top; (2) Access to local and Asian content is increasingly essential in almost all markets, while demand for recent windows for franchise-based Hollywood product is also robust. Demand for original content along with movies, kids content and sports is also becoming more important; (3) Content curation, packaging and pricing remain critical, along with brand equity. Telecom operators, which have been focused on either paid conversion or mass reach to drive value, are increasingly moving to tighter payment per consumption models in pursuit of ROI across key video partnerships; (4) The value of branded destinations will increase rapidly within the online video ecosystem as platforms and operators forge partnerships with broadcasters and content players; (5) Leading local and regional players ex-China will start to capitalize on a massive online video advertising opportunity, hitherto dominated in the main by YouTube.”

    According to MPA, the online video advertising pie in Asia Pacific will grow from under US$12 billion in 2017 to more than US$25 billion by 2022. Ex-China, this opportunity equates to US$7 billion by 2022 versus US$3 billion in 2017. YouTube and to some extent Facebook will remain dominant, with an average 75 percent market share of online video advertising between them ex-China by 2022, versus 85 percent in 2017. Japan, India and Australia, followed by Korea, will be the biggest online video ad markets after China over this period. In SVOD, consumer spend ex-China will accelerate from a low base as revenues reach ~US$3.1 billion in 2022 versus US$1.5 billion in 2017. Japan and Australia will account for a combined 55 percent of value by 2022 versus 68 percent in 2017. Southeast Asia’s contribution will climb rapidly from a mere 9 percent in 2017 to 15 percent by 2022. Indirect SVOD revenues, which reflect wholesale fees paid by telcos to online video platforms as part of bundling and integration agreements, will remain important in the medium term but become less significant longer-term. Even in the short-to-medium term, telecom operators are recalibrating their approach to ROI with a greater focus on payment per consumption models. Ex-China, SVOD indirect fees will grow from only US$110 million in 2017 to US$213 million by 2022. Average SVOD subscriber penetration of the population will only reach 9.8 percent in 2017. This should increase to ~19 percent by 2022 as total SVOD subs, including direct and indirect connections, scale from 341 million in 2017 to 676 million by 2022 (from 58 million to 102 million ex-China).

    Exponential growth of mobile internet connectivity, combined with a slow but steady transition to next-generation fixed broadband, will provide a significant boost to online video consumption, reach and monetization. According to MPA, data revenues across fixed and mobile networks in Asia Pacific are sizable at US$236 billion in 2017. These will reach US$318 billion by 2022, with the ex-China market size at ~US$175 billion by 2022 versus US$126 billion in 2017. Average mobile broadband penetration will reach 73 percent per capita by 2022 versus 59 percent in 2017, with some of the biggest growth coming from India, Indonesia, the Philippines, Thailand and Vietnam. Average fixed broadband penetration will grow steadily from 44 percent to 52 percent of households over 2017-22, with the focus increasingly on upgrading high-speed networks using fibre and next-generation cable technologies.

  • High-speed data services & on-demand bandwidth expectation prompt new telecom policy

    NEW DELHI: A new telecom policy, which will be application driven as compared to connectivity-driven National Telecom Policy 2012, will be ready soon. This was indicated by communications minister Manoj Sinha while speaking at a seminar here on ICT: Engendering New Governance Structure.

    The new policy has to be focussed on the end-users and should look at the newer opportunities for expanding the availability of telecom services. He said the advent of high speed data services and enhanced expectations of the users to get real time on-demand bandwidth to run near real time live applications (such as OTT & VoD) had prompted the ministry to prepare new policies.

    The Minister said there had been a six-fold increase in Data traffic in India rom 561 million GB in the first quarter to 2988 million GB in the third quarter of 2016-17, which was a whopping 400 per cent jump.

    He said that for the first time, the Ministry had decided to involve a large pool of experts from outside the department to get more inputs from the citizens and stakeholders for the new policy.

    He said the communications Sector had assumed the position of an essential infrastructure for socio-economic development in an increasingly knowledge-intensive world. He said as of April 2017, the country had close to 1.2 billion telephone connections, including 1.17 billion wireless telephone connections and similarly witnessed the rapid growth of the broadband connections now stands at 276.52 million.

    Sinha said that while service providers are rapidly deploying the 4 G technology, his focus is on the need to expand the connectivity to all parts including the north-eastern and Left Wing Extremism affected areas; and to keep an eye on future generation that is 5 G technology and ensure that India plays a key role in standards development and get a healthy share of the innovations and patents in the 5G technology pool.

    He said the FDI equity inflow in telecom sector from April 2016 to March 2017 was US$ 5564 million, which is more than four times the average inflow of about 1.3 billion dollars every year since 2013-14.

    The Minister said the information superhighways are a must for growth in the 21st century. He said the Indian Telegraph Right of Way Rules 2016 had been notified to ease the cable laying approval process and helps in Ease of Doing Business for Telecom Service Providers.

    The Department of Telecom has announced the ‘Central Equipment Identity Register’ to pave the way for setting up of International Mobile Equipment Identity (IMEI) based device registration and authentication that will settle the cases of Mobile Phone Theft to a great extent.

    The department is also actively considering the TRAI recommendations on addressing Telecom Consumer Grievances and urged the officers to propose a state-of-the-art technology driven solution that records, monitors and provides end-to-end monitoring of every grievance.

    Telecom secretary Aruna Sundararajan said the world was looking at India as the next growth engine to grow from 7.6 percent to above 10 percent and this required huge effort by both the government and the private sector. She urged the Department of Telecom to become an Engine of Transformation and to act as infrastructure builder rather than a regulator.

  • India signs cyber security & IT pacts with Bangladesh & Palestine

    NEW DELHI: With the recent catastrophe of ransomware, collaboration with neighbouring countries in cyber-security has become vital.
    The Indian Computer Emergency Response Team (CERT-In), under electronics and information technology ministry, and the Bangladesh Government Computer Incident Response Team (BGD e-Gov CIRT) of the Bangladesh Computer Council of Information and Communication Technology Division have signed a memorandum of understanding  for cyber-security cooperation.
    This information was given to the union cabinet chaired by the prime minister Narendra Modi. 
    The MoU intends to promote cooperation between CERT-In and BGD e-Gov CIRT and includes exchange of information on Cyber attacks and cyber security incidents; Cyber security technology cooperation; exchange cyber security policies and best practices and Human Resource Development in this field in accordance with the relevant laws and regulations of each country and on the basis of equality, reciprocity and mutual benefits.

    The MoU between CERT-In and BGD e-Gov CIRT would be implemented through a duly set up Joint Committee on Cyber Security.
    The agreement comes in the backdrop of Governments, business and consumers are increasingly faced with a variety of cyber threats. Besides, there is a need to further improve cyber security readiness and raise awareness around the importance of keeping systems secure and security practices and procedures current and recognizing the importance of cooperation by the two organisations in the area of cyber security.
    Meanwhile, the Cabinet was also informed about about the MoU between India and Palestine on cooperation in the field of Information Technology and Electronics (IT&E) intended to promote closer co-operation in the areas of e-Governance, m-Governance, e-Public Services Delivery, cyber security, software technology parks, start-ups ecosystem etc.
    The MoU will come into effect from date of signature of the parties and remain in force for a period of five years. The MoU will be implemented by establishing a Working Group on IT&E composed of representatives of the two Parties. Bilateral Cooperation in ICT domain both B2B and G2G will be enhanced. It envisages improving B2B collaboration leading to employment opportunities.

    Also Read:

    Industry & govt need to jointly tackle risk of info & cyber insecurity

    Govt gets active against cyber child porn

    ‘Info & cyber insecurity’ biggest risk in biz ops: Survey

  • Nexstar Media & Fox Broadcasting extend network pacts, add OTT dist. through ’19

    MUMBAI: Nexstar Media Group announced today that it entered into a long-term affiliation agreement Fox Broadcasting Company (“Fox”) covering its 17 full power and 2 low power owned or operated stations through 31 December, 2019. In addition, the Company has reached an over-the-top (“OTT”) master agreement with Fox, as well as specific agreements to launch on all the new internet-delivered programming services already distributing Fox programming.

    Separately Fox Broadcasting Company extended the affiliation agreements for six stations owned by Mission Broadcasting, Inc., three stations owned by Marshall Broadcasting, Inc., one station owned by Shield Media, LLC, one station owned by White Knight Broadcasting, Inc. and one station owned by Super Towers, Inc., which are operated by Nexstar Media and these 12 stations have also entered into an over-the-top (“OTT”) master agreement with Fox, as well as individual opt-in agreements with the aforementioned new internet-delivered programming services.

    Nexstar Media Group chairman, president and CEO Perry A. Sook stated, “Our new agreement reflects the complementary value that Fox’s programming brings to our viewers and stations when combined with Nexstar’s unique, locally-produced news programming and other content. Fox’s programming, including highly-rated sports content such as the NFL, MLB and NASCAR and scripted primetime shows including Empire and The X-Files, are popular with our viewers and our affiliation with FOX supports our goals for delivering great entertainment and information to viewers and advertisers anywhere, anytime and on any device, while creating a new revenue stream for Nexstar related to the OTT master agreement.”

    Fox Networks Group president of distribution Michael Biard stated, “We are pleased to launch on emerging distribution services in all 31 Fox-affiliated markets. Our new agreements with Nexstar are an important part of our mutual efforts to extend audience reach while reflecting the value of our programming within the overall Fox network-affiliate relationship. We look forward to continuing our collaboration with Perry and his exceptional team.”

  • Hotstar & CBS agree to bring Showtime content & brand to India

    MUMBAI: Hotstar, India’s largest premium streaming platform, and CBS Corporation today announced an SVOD content licensing and trademark agreement for SHOWTIME in India. The agreement will introduce the SHOWTIME brand to India for the first time and bring a roster of Emmy® and Golden Globe® winning programming from SHOWTIME to the territory.

    The agreement will provide Hotstar Premium subscribers in India access to future SHOWTIME series such as the new comedy SMILF, the new limited series, ESCAPE AT DANNEMORA, starring Oscar® winners Benicio Del Toro and Patricia Arquette and Golden Globe nominee Paul Dano, and the new TWIN PEAKS. Also available to Hotstar Premium subscribers are hundreds of hours of critically-acclaimed series including THE AFFAIR, BILLIONS, RAY DONOVAN and the recently premiered, I’M DYING UP HERE.

    Hotstar CEO Ajit Mohan said, “Over the last year, we have established Hotstar Premium as the most exciting destination for American TV shows and movies in India on demand. We have been continuously raising the bar on what is already the best streaming service for an Indian audience interested in international stories. The deal with CBS is in line with our strategy of bringing the best of new shows and movies from around the world to our Premium subscribers. Today, SHOWTIME joins an exciting slate on Hotstar. It is clear that there is no equivalent service like this in India, or, frankly, anywhere in the world. We are clear that we are building Hotstar Premium as the most compelling subscription service that will showcase the best story tellers from around the world.”

    “We are thrilled to be partnering with Hotstar to bring critically-acclaimed programming from SHOWTIME to Indian audiences,” said CBS Studios International president and CEO Armando Nuñez. “Thanks to this agreement and other partnerships with top platforms around the world, the footprint of the SHOWTIME brand and programming continues to expand in the global marketplace.”

    For CBS Corporation, similar agreements for SHOWTIME have been announced with FOX Networks Group in Asia, Canal+ Group in France, along with Sky UK, Germany and Italy, Bell Canada, Stan Australia, Movistar Spain and other output partners around the world.

    Setting its sights on shaping the connected TV experience in India, Hotstar appropriated the top spot on iTunes as Apple TV’s App of the Year for India in 2016. The recognition came on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. The service has more than 250 million downloads to date, and was the first local service to cross 100 million downloads on the Google Play Store. Globally, only one other video streaming app has hit the same milestone.

    Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with the best global studios like Disney, Fox, HBO, and, now, SHOWTIME.

  • Jio members now get 3 months services in Rs 399

    MUMBAI: Reliance Jio Infocomm Ltd. (Jio) announced today that Jio Prime Members can enjoy unlimited services for three months with Rs. 399 Plan. The earlier launched Rs 309 plan will provide two months of unlimited Jio services.

    The new set of plan benefits will be available from 11 July and will be applicable for all new as well as existing subscribers. As part of these unlimited benefit, customers can enjoy 1GB Data per day at 4G speed followed by unlimited at 128 kbps, unlimited local, STD and national roaming voice calls and unlimited national SMS. Over and above the Prime exclusive plans, Jio is introducing new Every Day More Value (EDMV) plans. These plans provide 20% more value than competitors’ best plans. It’s Jio’s solemn promise to always offer better value for the best price.

    Earlier this year, in the month of March, Jio introduced Jio Prime membership programme. Millions of customers enrolled into this membership. These founding members of Jio will also be special and they will continue to get industry-leading tariffs. With the introduction of EDMV plans, Jio customers no longer have to worry if they are getting the best value with Jio.

  • bobbles launches Humax B1 sat STB & H3 OTT player for expat viewers across Europe

    MUMBAI: bubbles media GmbH announced the availability of two new Humax receivers for bobbles.tv subscribers – the Humax B1 HEVC compliant digital set-top box for satellite reception and Humax H3 OTT media player for OTT online viewing.

    The Humax B1 HEVC compliant digital set-top box will deliver bobbles world-class programming from Asia to European subscribers via SES’ 19.2 degrees East ASTRA satellite position. Thanks to High Efficiency Video Coding (HEVC), also known as H.265, bobbles’ new satellite STB supports significantly enhanced video bandwidth efficiency for broadcast channels. This improves resource economy in terms of satellite capacity and helps streamline bobbles’ service operation. Meanwhile, the Humax B1 STB will deliver superior SD picture and sound quality for bobbles’ satellite viewers.

    The Android-based Humax H3 media player for OTT viewing delivers wireless, multi-room TV enabling bobbles online subscribers to watch their favourite content anywhere in the home or office. bobbles’ OTT service benefits from the 3READY front-end whose UX enables viewers to easily discover and select content.

    bobbles.tv is the pioneering multicultural satellite and OTT entertainment service for international expat communities living in Europe. Launched in August 2016, bobbles.tv delivers popular programming to Chinese and Korean communities across Europe, while the most recently launched bobbles package delivers India’s most popular TV channels to viewers in mainland Europe.

    Thanks to bobbles’ innovative distribution paradigm which combines pan-European satellite broadcasting with over-the-top viewing via online distribution, bobbles aims to deliver culture-specific entertainment packages to the estimated 15 million people originating from Asia-Pacific, Africa and Latin American regions who have relocated to Europe.

    Humax VP sales Graham North said: “We congratulate bobbles for its commercial and technical innovation in delivering engaging, easy-to-access top-quality entertainment to Europe’s international communities. “Humax is proud to play a role in helping to bring these communities together via a great TV viewing experience whether it’s via satellite or online,” he added.

    “Fundamental to our values is the need for maximum user choice and flexibility at a subscriber-friendly price,” said bubbles media CEO Arnold C. Kulbatzki. “We believe these new Humax devices help us further deliver on these goals, enabling more people to enjoy bobbles programming, and feel closer to home.”

    bobbles.tv breaks new ground in viewer choice and service usability. With no need for a contract, depending on the chosen package, bobbles.tv monthly prices start from just €6.95 online and €14.95 on satellite.

  • In-depth analytics helps retain customers & reduce churn, says Corpus COO

    MUMBAI: Do you want to retain your audience? Do you want to know who your right audience is and how to acquire them? Do you want to improve your content and marketing ROI?

    OTT content creation is not a problem anymore but retaining viewership is a task. Imagine working super hard for months to create a masterpiece. You finally get a gallery to showcase it, but the gallery officials won’t tell you how many tickets they sell, who visits the gallery or the number of people who entered the area where your masterpiece is showcased or even the number of people who actually stopped to look at your art.

    “Viewers are moving more towards over the top (OTT) video content, but the varied and flexible set of content options is increasing ongoing customer churn. Getting to the hearts and minds of OTT content viewers has never been easier; so understanding customer characteristics and isolating the churn symptoms are two important factors that form the base for a strong analytics engine,” said Corpus Media Labs COO Dave Maan.” Mann says, “In-depth Content and App analytics surely helps OTT providers retain customers and reduce churn.”

    Corpus Advanced Analytics leverage OTT real-time viewer watch data, user wise and device wise usage data which are generated on an interactive real-time customizable dashboard on the Corpus Video Platform. Corpus enables an OTT provider with indicative analytics engine which is based on deep learning algorithms. Leveraging the results generated from these algorithms, Corpus advanced analytics engine can give an OTT provider the ability to make a recommendation that statistically will give them the results that they are looking for.

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    The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results.  Corpus platform helps the OTT providers and the content owners achieve the following:

     Track Viewer’s App journey

     User and device wise usage data to provide market intelligence to marketing and network operations teams to take informed decisions

     Reporting tools allows query based extraction of data to bring sense to the services provided

     Advertising and Content recommendation to users such as most trending or most popular content being watched on the network, thus increasing user engagement

     Real-time dashboard of analytics to get a quick glance of the load and usage pattern across multiple geographies

     Registrations and subscription management

     Measuring and monitoring video consumption

    “Corpus Advanced Analytics engine provides our customers with all the insights needed to achieve effective OTT business outcomes and helps them make decisions about which programming choices they need to make and how to market to their audiences for effective, repeatable and predictable up-sell and cross-sell opportunities. This engine enables our customers to stay ahead in the existing OTT landscape,” Maan added.

    Also Read :

    OTT: Videos’ augmented quality, content search & personalised recommendations vital, says Corpus COO